Covid 19 has impacted the global rubber sector, both big and small stakeholders, hard. This year’s edition of the World Rubber Summit will focus on redefining value chains.

“The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain,” says Salvatore Pinizzotto, Secretary-General, The International Rubber Study Group.

What would be the key focus for this year’s edition of WRS?

The International Rubber Study Group (IRSG) will organise the World Rubber Summit (WRS) in Singapore. The annual event will provide a unique and exclusive opportunity for global leaders to meet, share best practices and lay the foundations for future collaborations. The theme of the World Rubber Summit 2022 (WRS 2022) is ‘A Resilient, Digitalised and Sustainable Rubber Economy: Redefining Value Chains’. 

To be held between 24 and 26 May in Singapore at the ParkRoyal on Beach Road, WRS 2022 will be a hybrid event like the previous editions.

The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain.

I believe this is the time when companies and organisations in the rubber sector should rethink their business model as conditions are changing and new opportunities arise. This is a nique opportunity for all stakeholders involved in the natural and synthetic rubber economy to be innovative to foster resilience, adaptability and long term sustainability.

Furthermore, in their journey towards a net-zero economy, businesses need to redefine, execute and evolve decarbonisation and offsetting plans for scope 1 and 2 emissions and potentially expand those plans to include scope 3 emissions. Integrate climate-related factors into decision-making processes for strategy, finance and capital spending and consider leading actions with others in the rubber industry and/or in their ecosystem of investors, supply chains, customers and regulators. In particular, financial institutions will have an important role to play in supporting large-scale capital reallocation. On the other hand, governments and multilateral institutions could use existing and new policy, regulatory and fiscal tools to establish incentives, support vulnerable stakeholders and foster collective actions.

I would like to take this opportunity to thank Enterprise Singapore, our strategic partner, for being this year, too, as every year when the event is organised in Singapore.Their inputs and contribution are very valuable and essential for IRSG. 

Also, this year I am pleased to announce that the Nanyang Technology University (NTU) Singapore’s Agri-Food Innovation Lab (SAIL) will join the World Rubber Summit 2022 as Knowledge Partner. This is the first time for IRSG to have such a significant collaboration. It follows the decision taken by IRSG to participate and contribute to SAIL’s activities as a partner.

Last year, the African region was the focus, and this year it is Latin America. Could you share some information on the Latin American rubber industry and its contribution to the global rubber industry?

The 26th of May, the third day of the WRS 2022, will be dedicated to an entirely virtual side event on the rubber sector in Latin America organised by IRSG together with APABOR and Sociedad Latinoamericana de Tecnologia del Caucho (SLTC). Latin America is an area of growing importance for the world rubber economy, and it could play a relevant strategic role in shortening supply chains and making them more reliable. There are two trends that, in my view, need to be fully considered when we speak about rubber in Latin America. Firstly, the rubber sector is rapidly expanding in Brazil and other countries in that region, such as Guatemala and Colombia. There is an essential trend towards greater integration of the Latin American natural rubber market. Secondly, this is a region where the push towards product innovation and value-added could create a diversified market by exploiting various niche markets in the manufacturing sector such as auto parts, medical industry and even environmental services. In IRSG, we think it is really important to bring to the attention of the general public new developments that are occurring in the rubber economy because it helps to support this process towards innovation and highlight the strategic role that rubber has in the world economy and for our day-by-day life. 

What are the main barriers to sustainable and inclusive growth in the rubber industry?

In the rubber economy, as in other sectors, we need to figure out effective forms of collaboration among stakeholders at local, national, regional and global levels to achieve sustainable and inclusive growth. Such partnerships will be able to identify and prioritise actions on the ground without forgetting a certain degree of coherence among the various interventions planned. Of course, this is not easy, because we have several numbers of producing countries; most of the production of natural rubber comes from smallholders, and there are long and complex supply chains. On top of this, new challenges need to be addressed, such as the impact of climate changes on natural rubber systems, a topic that IRSG, together with other leading organisations in the rubber sector (IRRDB, CIFOR/FTA and CIRAD), has decided to investigate since June 2020 and that has produced as an outcome the publication of a policy paper in December 2021. In addressing these issues, we need to have a holistic sectorial approach, with each stakeholder really providing its own skills and support, listening to each other and finding common solutions. The goal is not to leave anyone behind, so we need to pay special attention to smallholders and SMEs that might find it difficult, sometimes impossible, to put in place any sustainable practice and/or initiative. Although some improvements over the years have been achieved, working in this direction has not been an easy process. The pace and scale of this transition mean that today’s organisations and institutions need to be revamped, and maybe new ones created to disseminate best practices, establish standards and tracking mechanisms, drive capital deployment at scale, manage uneven impacts and support further coordination efforts. IRSG will continue to collaborate with other organisations to genuinely ensure that rubber could become an inclusive and sustainable economy.

All major rubber consumers, especially tyre companies, are talking about traceability, transparency and data sharing. Is it really happening in the rubber industry when small stakeholders dominate the more significant portion of the industry?

This process will require coordination, a vast amount of capital and large scale actions on the ground. The stakeholders in the rubber economy have the responsibility to ensure that these three factors will play a synergic role in increasing transparency and dramatically improving traceability. Innovative tools are already available, and more will come in the future, but we need to guarantee the long term wellbeing of smallholders. They need cost-effective support to apply consistently sustainable agriculture practices, have easier access to the market, IT infrastructures and adequate/updated education.

In this World Rubber Summit, IRSG is collaborating with the NextGen Leaders Programme 2021. Could you outline the goal and mission of this initiative?

The NextGen Leaders Programme 2021 has been launched by the IRSG secretariat to create a platform for engaging several ambitious young professionals in the rubber sector in national, regional and international activities and events. The programme participants are invited to collaborate with IRSG’s global rubber dialogue, support the development of balanced policy frameworks and help shape solutions for tomorrow’s rubber economy. The NextGen Rubber Leaders community builds on creative ideas and innovative potential for the next generation to challenge conventional thinking and explore new strategies for the future of the whole rubber economy. It offers young professionals a unique opportunity for learning and development with exposure to critical issues in the rubber debate. Currently, there are 10 participants in the programme covering the whole rubber value chain and from various countries (Singapore, Thailand, Germany, Australia, India, Sri Lanka and Brazil). The World Rubber Summit 2022 will be the first opportunity for them to go public. They will provide their effective contribution to the dialogue on the future of the rubber sector. 

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Maxxis has unveiled the next iteration of its MaxxTerra rubber compound, engineered to substantially enhance both durability and traction for mountain bike tyres. The updated formulation maintains the low rolling resistance that characterises the brand’s performance range, addressing rider demands for extended tyre life without compromising capability on difficult trails.

Following extensive laboratory development and testing, Maxxis engineers achieved measurable improvements over the original compound. The new version exhibits a minimum 30 percent increase in tread wear resistance and a 15 percent gain in grip, all while preserving rolling efficiency. This advancement translates to prolonged riding sessions and reduced frequency of tyre changes for end users.

The enhanced compound will be progressively integrated across the entire trail tyre lineup, with the initial phase currently available. Consumers can distinguish the updated product through packaging marked with a ‘New MaxxTerra’ graphic, while the tyre’s sidewall badge now simply displays ‘MaxxTerra’, replacing the previous ‘3C MaxxTerra’ designation.

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The Goodyear Blimp is set to reclaim the New York City skyline during the upcoming Independence Day celebrations. On 4th July, the iconic aircraft will provide millions of Americans with a unique aerial perspective of Sail 4th 250, a premier maritime event that boasts the largest assembly of tall ships globally. The aerial broadcast is scheduled to commence at 7 AM Eastern Standard Time on NBC’s TODAY Show.

Wingfoot One, a seasoned veteran of the skies with a long history of appearing at significant national events, will be soaring over the metropolis. In a notable operational shift, the blimp will establish its ground presence in Brooklyn for the first time in half a century, marking a historic return not just to the city’s airspace but also to its soil. This strategic move is designed to capture the best possible views of the activities in New York Harbor.

This appearance marks the blimp’s fourth participation in an Operation Sail event, having previously been a staple at the inaugural 1964 celebration, the Bicentennial in 1976 and the Statue of Liberty’s centennial in 1986. Its return for America’s 250th anniversary serves as a natural role for the aerial ambassador of Goodyear, a company that has been rooted in the United States for over 125 years and remains the nation’s sole major tyre manufacturer.

Julianne Roberts, Senior Director, Marketing, said, "For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tyres worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy.”

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MICHELIN Connected Fleet has introduced an artificial intelligence (AI) assistant directly within its MyConnectedFleet web platform, designed to enhance operational efficiency for fleet managers. The new tool delivers immediate, data-driven responses to user queries, significantly reducing the time traditionally spent on manual research and data compilation. By integrating seamlessly into the existing portal, the assistant provides a streamlined approach to managing complex fleet information.

The AI system transforms raw fleet usage data into actionable insights, enabling managers to make quicker, more informed decisions. It supports a wide range of practical requests, from generating reports on driver fuel efficiency and identifying trucks requiring tyre maintenance to checking vehicle availability and calculating monthly fuel costs. The assistant is built as a closed, secure system to ensure the confidentiality of all fleet data, addressing key concerns about information security.

Functioning as a comprehensive partner for managers of heavy goods vehicles, passenger transport and light commercial vehicles, the tool offers real-time analysis of fuel consumption, driver behaviour and journey metrics. It provides immediate answers for both simple safety and cost-related questions and more complex analytical tasks, presenting findings in text or visual formats. Future updates to the solution will be guided by direct customer feedback, ensuring its continuous evolution.

The MICHELIN AI Assistant is currently available to customers across 10 countries, including United Kingdom, United States and several European nations. It leverages over a century of mobility expertise and three decades of data science experience, responding to the belief of most fleet managers that AI will transform their sector. The assistant can also be paired with other technologies, such as onboard cameras and tyre inspection systems, to form a cohesive, practical solution for modern fleet operations.

Sophie Foucque, CEO, MICHELIN Connected Fleet, Europe, Africa and Australia, said, “The AI Assistant is the natural evolution of our DNA, which is built around supporting our customers. Co-developed with some of our largest customers, it offers a more intuitive way to interact with vehicle usage data while removing the need to generate multiple reports. Augmented fleet managers can therefore focus fully on the performance of their operations.”

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Continental Tires Americas has introduced Sensor Ready commercial tyres, designed to streamline digital monitoring for fleets of all sizes. Leveraging over a decade of expertise and more than 121,000 connected wheel positions in the Americas, the company continues expanding its data-driven portfolio. The initial rollout features the Conti Coach HA3 product line, underscoring the manufacturer's commitment to digital-first solutions.

A defining characteristic is the integration of a dedicated sensor pocket directly into the tyre during curing, eliminating aftermarket gluing that previously took up to 14 minutes per installation. The pocket securely holds Continental's proprietary sensor, a key ContiConnect ecosystem component that transmits critical metrics like pressure, temperature and mileage. A clear Sensor Ready logo on the sidewall provides immediate visual confirmation of compatibility for fleets, dealers and retreaders.

The new system significantly reduces installation time and labour requirements at maintenance facilities and retread shops while ensuring consistent, reliable sensor placement. Fleets can choose tyres with sensors pre-installed from the factory or opt for quick, tool-free installation later. The Sensor Ready logo facilitates swift decision-making across the tyre's lifecycle, and the integrated pocket remains intact during retreading, allowing efficient sensor reinstallation without compromising casing performance.

Digital monitoring delivers measurable business impact, including reduced fuel consumption, extended tyre life and fewer roadside incidents. For smaller operations, Continental offers ContiConnect Lite, a mobile application providing a plug-and-play monitoring solution. This advancement reinforces Continental's vision of a connected, intelligent tyre ecosystem that enhances safety, sustainability and cost management.

Renato Sarzano, Head of Truck Tires Americas, Continental, said, “Digital tyre monitoring is becoming essential for improving fleet safety, efficiency and sustainability. With Sensor Ready tyres, we are offering one of the most advanced and user-friendly solutions on the market – reducing installation time, improving reliability and making it easier than ever for fleets to adopt connected tyre technologies.”

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