Covid 19 has impacted the global rubber sector, both big and small stakeholders, hard. This year’s edition of the World Rubber Summit will focus on redefining value chains.

“The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain,” says Salvatore Pinizzotto, Secretary-General, The International Rubber Study Group.

What would be the key focus for this year’s edition of WRS?

The International Rubber Study Group (IRSG) will organise the World Rubber Summit (WRS) in Singapore. The annual event will provide a unique and exclusive opportunity for global leaders to meet, share best practices and lay the foundations for future collaborations. The theme of the World Rubber Summit 2022 (WRS 2022) is ‘A Resilient, Digitalised and Sustainable Rubber Economy: Redefining Value Chains’. 

To be held between 24 and 26 May in Singapore at the ParkRoyal on Beach Road, WRS 2022 will be a hybrid event like the previous editions.

The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain.

I believe this is the time when companies and organisations in the rubber sector should rethink their business model as conditions are changing and new opportunities arise. This is a nique opportunity for all stakeholders involved in the natural and synthetic rubber economy to be innovative to foster resilience, adaptability and long term sustainability.

Furthermore, in their journey towards a net-zero economy, businesses need to redefine, execute and evolve decarbonisation and offsetting plans for scope 1 and 2 emissions and potentially expand those plans to include scope 3 emissions. Integrate climate-related factors into decision-making processes for strategy, finance and capital spending and consider leading actions with others in the rubber industry and/or in their ecosystem of investors, supply chains, customers and regulators. In particular, financial institutions will have an important role to play in supporting large-scale capital reallocation. On the other hand, governments and multilateral institutions could use existing and new policy, regulatory and fiscal tools to establish incentives, support vulnerable stakeholders and foster collective actions.

I would like to take this opportunity to thank Enterprise Singapore, our strategic partner, for being this year, too, as every year when the event is organised in Singapore.Their inputs and contribution are very valuable and essential for IRSG. 

Also, this year I am pleased to announce that the Nanyang Technology University (NTU) Singapore’s Agri-Food Innovation Lab (SAIL) will join the World Rubber Summit 2022 as Knowledge Partner. This is the first time for IRSG to have such a significant collaboration. It follows the decision taken by IRSG to participate and contribute to SAIL’s activities as a partner.

Last year, the African region was the focus, and this year it is Latin America. Could you share some information on the Latin American rubber industry and its contribution to the global rubber industry?

The 26th of May, the third day of the WRS 2022, will be dedicated to an entirely virtual side event on the rubber sector in Latin America organised by IRSG together with APABOR and Sociedad Latinoamericana de Tecnologia del Caucho (SLTC). Latin America is an area of growing importance for the world rubber economy, and it could play a relevant strategic role in shortening supply chains and making them more reliable. There are two trends that, in my view, need to be fully considered when we speak about rubber in Latin America. Firstly, the rubber sector is rapidly expanding in Brazil and other countries in that region, such as Guatemala and Colombia. There is an essential trend towards greater integration of the Latin American natural rubber market. Secondly, this is a region where the push towards product innovation and value-added could create a diversified market by exploiting various niche markets in the manufacturing sector such as auto parts, medical industry and even environmental services. In IRSG, we think it is really important to bring to the attention of the general public new developments that are occurring in the rubber economy because it helps to support this process towards innovation and highlight the strategic role that rubber has in the world economy and for our day-by-day life. 

What are the main barriers to sustainable and inclusive growth in the rubber industry?

In the rubber economy, as in other sectors, we need to figure out effective forms of collaboration among stakeholders at local, national, regional and global levels to achieve sustainable and inclusive growth. Such partnerships will be able to identify and prioritise actions on the ground without forgetting a certain degree of coherence among the various interventions planned. Of course, this is not easy, because we have several numbers of producing countries; most of the production of natural rubber comes from smallholders, and there are long and complex supply chains. On top of this, new challenges need to be addressed, such as the impact of climate changes on natural rubber systems, a topic that IRSG, together with other leading organisations in the rubber sector (IRRDB, CIFOR/FTA and CIRAD), has decided to investigate since June 2020 and that has produced as an outcome the publication of a policy paper in December 2021. In addressing these issues, we need to have a holistic sectorial approach, with each stakeholder really providing its own skills and support, listening to each other and finding common solutions. The goal is not to leave anyone behind, so we need to pay special attention to smallholders and SMEs that might find it difficult, sometimes impossible, to put in place any sustainable practice and/or initiative. Although some improvements over the years have been achieved, working in this direction has not been an easy process. The pace and scale of this transition mean that today’s organisations and institutions need to be revamped, and maybe new ones created to disseminate best practices, establish standards and tracking mechanisms, drive capital deployment at scale, manage uneven impacts and support further coordination efforts. IRSG will continue to collaborate with other organisations to genuinely ensure that rubber could become an inclusive and sustainable economy.

All major rubber consumers, especially tyre companies, are talking about traceability, transparency and data sharing. Is it really happening in the rubber industry when small stakeholders dominate the more significant portion of the industry?

This process will require coordination, a vast amount of capital and large scale actions on the ground. The stakeholders in the rubber economy have the responsibility to ensure that these three factors will play a synergic role in increasing transparency and dramatically improving traceability. Innovative tools are already available, and more will come in the future, but we need to guarantee the long term wellbeing of smallholders. They need cost-effective support to apply consistently sustainable agriculture practices, have easier access to the market, IT infrastructures and adequate/updated education.

In this World Rubber Summit, IRSG is collaborating with the NextGen Leaders Programme 2021. Could you outline the goal and mission of this initiative?

The NextGen Leaders Programme 2021 has been launched by the IRSG secretariat to create a platform for engaging several ambitious young professionals in the rubber sector in national, regional and international activities and events. The programme participants are invited to collaborate with IRSG’s global rubber dialogue, support the development of balanced policy frameworks and help shape solutions for tomorrow’s rubber economy. The NextGen Rubber Leaders community builds on creative ideas and innovative potential for the next generation to challenge conventional thinking and explore new strategies for the future of the whole rubber economy. It offers young professionals a unique opportunity for learning and development with exposure to critical issues in the rubber debate. Currently, there are 10 participants in the programme covering the whole rubber value chain and from various countries (Singapore, Thailand, Germany, Australia, India, Sri Lanka and Brazil). The World Rubber Summit 2022 will be the first opportunity for them to go public. They will provide their effective contribution to the dialogue on the future of the rubber sector. 

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.