WRS 2022 To Redefine Value Chains In Rubber Sector

Bridgestone’s EV Tyres To Represent One-Fifth Of OE Fitments By 2024

Covid 19 has impacted the global rubber sector, both big and small stakeholders, hard. This year’s edition of the World Rubber Summit will focus on redefining value chains.

“The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain,” says Salvatore Pinizzotto, Secretary-General, The International Rubber Study Group.

What would be the key focus for this year’s edition of WRS?

The International Rubber Study Group (IRSG) will organise the World Rubber Summit (WRS) in Singapore. The annual event will provide a unique and exclusive opportunity for global leaders to meet, share best practices and lay the foundations for future collaborations. The theme of the World Rubber Summit 2022 (WRS 2022) is ‘A Resilient, Digitalised and Sustainable Rubber Economy: Redefining Value Chains’. 

To be held between 24 and 26 May in Singapore at the ParkRoyal on Beach Road, WRS 2022 will be a hybrid event like the previous editions.

The summit will have two days of high-level presentations and interactive discussions on identifying pathways to redesign more resilient and sustainable value chains, both at the regional and global levels. It will also focus on the critical role that innovation and new technologies could play in mitigating the social, environmental and economic risks to which the rubber sector, like many others, is currently exposed. Visibility, transparency and data-sharing are critical for the 21st century supply chain.

I believe this is the time when companies and organisations in the rubber sector should rethink their business model as conditions are changing and new opportunities arise. This is a nique opportunity for all stakeholders involved in the natural and synthetic rubber economy to be innovative to foster resilience, adaptability and long term sustainability.

Furthermore, in their journey towards a net-zero economy, businesses need to redefine, execute and evolve decarbonisation and offsetting plans for scope 1 and 2 emissions and potentially expand those plans to include scope 3 emissions. Integrate climate-related factors into decision-making processes for strategy, finance and capital spending and consider leading actions with others in the rubber industry and/or in their ecosystem of investors, supply chains, customers and regulators. In particular, financial institutions will have an important role to play in supporting large-scale capital reallocation. On the other hand, governments and multilateral institutions could use existing and new policy, regulatory and fiscal tools to establish incentives, support vulnerable stakeholders and foster collective actions.

I would like to take this opportunity to thank Enterprise Singapore, our strategic partner, for being this year, too, as every year when the event is organised in Singapore.Their inputs and contribution are very valuable and essential for IRSG. 

Also, this year I am pleased to announce that the Nanyang Technology University (NTU) Singapore’s Agri-Food Innovation Lab (SAIL) will join the World Rubber Summit 2022 as Knowledge Partner. This is the first time for IRSG to have such a significant collaboration. It follows the decision taken by IRSG to participate and contribute to SAIL’s activities as a partner.

Last year, the African region was the focus, and this year it is Latin America. Could you share some information on the Latin American rubber industry and its contribution to the global rubber industry?

The 26th of May, the third day of the WRS 2022, will be dedicated to an entirely virtual side event on the rubber sector in Latin America organised by IRSG together with APABOR and Sociedad Latinoamericana de Tecnologia del Caucho (SLTC). Latin America is an area of growing importance for the world rubber economy, and it could play a relevant strategic role in shortening supply chains and making them more reliable. There are two trends that, in my view, need to be fully considered when we speak about rubber in Latin America. Firstly, the rubber sector is rapidly expanding in Brazil and other countries in that region, such as Guatemala and Colombia. There is an essential trend towards greater integration of the Latin American natural rubber market. Secondly, this is a region where the push towards product innovation and value-added could create a diversified market by exploiting various niche markets in the manufacturing sector such as auto parts, medical industry and even environmental services. In IRSG, we think it is really important to bring to the attention of the general public new developments that are occurring in the rubber economy because it helps to support this process towards innovation and highlight the strategic role that rubber has in the world economy and for our day-by-day life. 

What are the main barriers to sustainable and inclusive growth in the rubber industry?

In the rubber economy, as in other sectors, we need to figure out effective forms of collaboration among stakeholders at local, national, regional and global levels to achieve sustainable and inclusive growth. Such partnerships will be able to identify and prioritise actions on the ground without forgetting a certain degree of coherence among the various interventions planned. Of course, this is not easy, because we have several numbers of producing countries; most of the production of natural rubber comes from smallholders, and there are long and complex supply chains. On top of this, new challenges need to be addressed, such as the impact of climate changes on natural rubber systems, a topic that IRSG, together with other leading organisations in the rubber sector (IRRDB, CIFOR/FTA and CIRAD), has decided to investigate since June 2020 and that has produced as an outcome the publication of a policy paper in December 2021. In addressing these issues, we need to have a holistic sectorial approach, with each stakeholder really providing its own skills and support, listening to each other and finding common solutions. The goal is not to leave anyone behind, so we need to pay special attention to smallholders and SMEs that might find it difficult, sometimes impossible, to put in place any sustainable practice and/or initiative. Although some improvements over the years have been achieved, working in this direction has not been an easy process. The pace and scale of this transition mean that today’s organisations and institutions need to be revamped, and maybe new ones created to disseminate best practices, establish standards and tracking mechanisms, drive capital deployment at scale, manage uneven impacts and support further coordination efforts. IRSG will continue to collaborate with other organisations to genuinely ensure that rubber could become an inclusive and sustainable economy.

All major rubber consumers, especially tyre companies, are talking about traceability, transparency and data sharing. Is it really happening in the rubber industry when small stakeholders dominate the more significant portion of the industry?

This process will require coordination, a vast amount of capital and large scale actions on the ground. The stakeholders in the rubber economy have the responsibility to ensure that these three factors will play a synergic role in increasing transparency and dramatically improving traceability. Innovative tools are already available, and more will come in the future, but we need to guarantee the long term wellbeing of smallholders. They need cost-effective support to apply consistently sustainable agriculture practices, have easier access to the market, IT infrastructures and adequate/updated education.

In this World Rubber Summit, IRSG is collaborating with the NextGen Leaders Programme 2021. Could you outline the goal and mission of this initiative?

The NextGen Leaders Programme 2021 has been launched by the IRSG secretariat to create a platform for engaging several ambitious young professionals in the rubber sector in national, regional and international activities and events. The programme participants are invited to collaborate with IRSG’s global rubber dialogue, support the development of balanced policy frameworks and help shape solutions for tomorrow’s rubber economy. The NextGen Rubber Leaders community builds on creative ideas and innovative potential for the next generation to challenge conventional thinking and explore new strategies for the future of the whole rubber economy. It offers young professionals a unique opportunity for learning and development with exposure to critical issues in the rubber debate. Currently, there are 10 participants in the programme covering the whole rubber value chain and from various countries (Singapore, Thailand, Germany, Australia, India, Sri Lanka and Brazil). The World Rubber Summit 2022 will be the first opportunity for them to go public. They will provide their effective contribution to the dialogue on the future of the rubber sector. 

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    Lamborghini Huracán STO to run on Bridgestone tyres

    Lamborghini Huracán STO to run on Bridgestone tyres

    Bridgestone will supply tailored-made tyres for Lamborghini’s Huracán STO, which will be launched in 2021.

    Bridgestone ensured the high-performance tyre can maximise the Huracán STO’s traction, handling, control, and extreme overall performance.

    Key to the tyre’s success in maximising the super sports car’s performance is the combination of pattern and cavity design. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering.

    As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.


    Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

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      Hankook Starts Operations At New Testing Facility In Spain

      Hankook Starts Operations At New Testing Facility In Spain

      Hankook, one of the major global tyre brands, has started testing and development operations at its new ultra modern facility in Spain.

      The testing facility has been set up on the premises of the Applus+ IDIADA Group and can also cater to European premium car manufacturers that have their own demanding tyre tests. The facility is completely automated and will host a 20-member team from the Spanish testing centre, which is affiliated to the Hankook Europe Technical Centre.

      Klaus Krause, Head of European Research and Development Centre, said, "With the further expansion of our testing capacities in Spain, we are reaching the next level together with our local partner Applus+ IDIADA."

      He also added, "We are confident that the newly installed testing facilities in particular will significantly improve our efforts to provide the best tyre testing conditions and services to our employees and customers. In addition, we will also be able to conduct significantly more tests on site." (TT)

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        New Innovative Construction Tyre from ASCENSO

        New Innovative Construction Tyre from ASCENSO

        ASCENSO introduced a construction tyre - BLB 730- which is used for boom lift vehicles used in construction and other industries. It comes with several features that cater to the unique needs of aerial lifting equipment.

        The BLB 730 tyre is available in different sizes to fit various boom lift vehicles. This range of sizes provides versatility and compatibility with different types of aerial lift work platforms.

        ASCENSO's BLB 730 tyre is a significant advancement in specialised equipment for the construction industry. It focuses on load capacity, stability, traction, and durability to improve the performance and safety of boom lift vehicles. Whether working at heights or manoeuvring on tough terrains, this tyre offers reliability and durability for efficient operations,” said the company in a statement.

        The BLB 730 tyre is built to handle heavy loads and stabilise boom lift vehicles. It has solid lugs and a more extended shoulder design, which ensures good traction and prevents slipping during operation. This is important for safely carrying heavy weights at high elevations. ASCENSO has used a special rubber compound in making the BLB 730 tyre, making it durable and long-lasting, resulting in less downtime and more productivity on construction sites.

        To make the tyre even better, the company has optimised its inner volume to reduce tyre fill consumption, reducing the risk of tyre punctures, minimising the need for maintenance, and keep the vehicles running smoothly.

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          Falken Named Official Partner Of Men’s IHF World Handball Championships 2023

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          Falken Tyre Europe is an official IHF Men's World Championship 2023 partner for the upcoming tournament, the company has announced. The tournament is taking place at nine venues in Sweden and Poland from 11-29 January, 2023. Falken Tyre claims that the partnership was organised by the sports marketing agency SPORTFIVE. SPORTFIVE is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

          Falken Tyre claims that this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), the company has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. According to Falken Tyre, this is complemented by 30-second video ads that will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

          Sharing his views, Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, said, “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”

          Markus Bögner, COO and President of Falken Tyre Europe GmbH, explained, “Handball isn’t just of great importance in Europe, but all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement. We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offers us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”

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