Continental is celebrating the 40th anniversary of its iconic TKC 80 motorcycle tyre with the launch of its ‘On the Trail of a Legend’ campaign. The campaign will focus on the success story of the TKC 80 and will also showcase its unfading popularity among fans.

The TKC 80 motorcycle tyre, which has been providing exceptional grip for dual-sport and long-distance enduros on anything from endless off-road trails to twisting rural roads since 1985, is known for its rough tread and precise tuning. The TKC 80 was well greeted by the several foreign journalists that covered the event from the very beginning of its market introduction in Estoril, Portugal. With a 50 percent on-road and 50 percent off-road concentration, it was specifically designed for the first travel-ready enduros of the era and provided reliable durability in all circumstances.

Continental will also be providing end consumers in specific areas with a limited-edition anniversary package beginning in March 2025. A birthday package with special extras, such as motorcycle accessories and an air compressor to handle the obstacles of their respective areas with the correct air pressure, will be given to customers who purchase a TKC 80 set.

Raphael Michels, Product Manager for Motorcycle Tyres at Continental, said, “Since its introduction, we have continuously developed the specifications of the tyre while maintaining its distinctive and renowned tread design. For a lot of motorcyclists, this tyre is more than just a product – it is a companion on unforgettable journeys. It is thanks to our continuous development that the TKC 80 remains the first choice for those who know no limits. Let us take another step on our journey ’On the Trail of a Legend' and explore the next destination together.”

The Automotive Tyre Manufacturers’ Association, the apex body representing automotive tyre manufacturers in the country, has announced its new leadership structure.

The apex tyre body has elected Arun Mammen, Vice Chairman & Managing Director of MRF as the new Chairman of ATMA and Hiroshi Yoshizane, MD, Bridgestone India as the new Vice-Chairman of ATMA.

The appointment comes at a crucial juncture as ATMA celebrates 2025 as its Golden Jubilee year.

Mammen hold a graduate degree from the Madras Christian College and MBA from the Ashland University, US. He became the Managing Director of MRF in 2004 and Vice Chairman and Managing Director in 2017.

He believes that the Indian tyre industry should strive to be a major global manufacturer in the next decade and he will work on policy enablers to make the industry more competitive and technologically superior for meeting the needs of developed countries.

ATMA highlighted that given the global push towards carbon emission, there is a clear need to reduce carbon footprint in manufacturing and supply chain among others. The tyre industry on its part is already investing towards regenerative and recycled raw materials, along with using clean energy and reduction in water usage in manufacturing.

Furthermore, the INROAD Project as an industry initiative is expected to further add 200,000 hectares of new rubber plantation in the next two years.

“Over the next five years, focus needs to be given to upgradation of quality and training of the stakeholders,” added Mammen.

Kraton Corporation, a leading global sustainable producer of speciality polymers and high-value biobased products derived from pine wood pulping co-products, has appointed Prakash Kolluri as President of Polymer Business.

Having previously held executive roles at both Kraton and Cariflex, a Kraton spin-off under DL Chemical, Kolluri has a lot of polymer industry knowledge. He effectively oversaw Cariflex's worldwide isoprene rubber latex growth as CEO, enhancing the company's market dominance in specialist and medical applications. Kolluri will concentrate on growing the company's footprint in high-growth areas, simplifying processes, fostering innovation and reducing complexity in his new position as President of Kraton's Polymer Business.

Kolluri said, “I am honoured to return to Kraton and take on this new leadership role. Kraton has a rich legacy of innovation in polymer solutions, and I look forward to working with our talented team to accelerate growth, enhance sustainability and deliver value to our customers worldwide.”

Marcello Boldrini, CEO, Kraton, said, “We are thrilled to welcome Prakash back to Kraton. His deep industry expertise, strategic vision and track record of successful global expansion make him the perfect leader to drive the next phase of growth for our Polymer Business.”

MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

The Tire Industry Association (TIA) has honoured Tony Pass, an OTR tyre technician at Jim Whitehead’s Best One Tire and Service in Oakwood, Georgia, with the first Marvin Bozarth ETS Technician of the Year award during the recent OTR Tire Conference in San Juan, Puerto Rico.

Pass received this esteemed distinction after being recommended by both his management and a client. He should be honoured as the inaugural ETS Technician of the Year, they said, because of his professionalism, attention to detail and safety emphasis. A fully compensated vacation to Puerto Rico, including flights, lodging, conference registration and a leisure activity, was given to Pass and his spouse, Donna. He received the Golden Hard Hat plaque, which represents the distinctiveness of OTR wheel and tyre service. At the OTR Conference's inaugural session, TIA President Deb Hamlin gave pass a standing ovation as she presented the prize. AME International, BKT USA, Fuller Brothers, KLINGE, Myers Industries, Purcell Tire & Rubber Company, Rimex and Stellar Industries were the co-sponsors.

Hamlin said, “It was an honour to present Tony with the first Marvin Bozarth award and be part of this experience with him and Donna. OTR tyre technicians are the unsung heroes of this industry and I’m proud to be part of an organisation like TIA that recognises the importance of the role they play in keeping the world moving.”

Kevin Rohlwing, Chief Technical Officer, TIA, said, “Next year, there will be a second ETS Technician of the Year recognised in Orlando. Tony and Donna had first-class treatment across the board because we had the support. For 3 days, we were able to honour one of the hardest working tyre technicians in the industry. Our goal is to build on that and make the 2026 experience even more special for another OTR tire service professional.”