Akron-based tyre maker taps Jan-Piet van Kesteren to drive regional growth strategy

Goodyear Tire & Rubber appointed Jan-Piet van Kesteren as managing director for Europe, the Middle East and Africa and chief sales officer for EMEA consumer operations, effective 1st  September.

Kesteren, who will report directly to chief executive Mark Stewart, joins from Dutch paints and coatings giant AkzoNobel, where he served as managing director for the EMEA region and sat on the company’s executive committee.

In his new role, van Kesteren will oversee Goodyear’s consumer business operations across Europe, the Middle East and Africa, whilst also managing regional governance to ensure strategic alignment across the geography.

The appointment comes as Goodyear seeks to strengthen its position in key European markets and drive profitable growth across the EMEA region’s consumer tyre business.

"Jan-Piet’s track record of leading large-scale businesses, developing high-performing teams and delivering strong commercial outcomes makes him a great fit for Goodyear,” said Stewart. “His strategic leadership will be key to advancing our EMEA agenda—driving growth in high-value segments, strengthening our distribution model, and executing with a sharp focus on the customer.”

Van Kesteren brings over two decades of international commercial leadership experience spanning the industrial and fast-moving consumer goods sectors. Before AkzoNobel, he spent 16 years at Anglo-Dutch consumer goods group Unilever, holding various senior leadership positions across the EMEA region.

South Korean tyre maker posts USD 605m in sales, marking second consecutive quarterly record

NEXEN TIRE, the South Korean tyre manufacturer, reported record quarterly revenue of USD 605 million for the second quarter of 2025, driven by expanded European production capacity and strengthened sales in key markets, including the United States.

The company posted an operating profit of USD 32 million for the three months ended 30 June, maintaining stable margins despite headwinds from elevated raw material costs that emerged in late 2024.

The strong performance marked NEXEN TIRE’s second consecutive quarter of record revenue, underscoring its growth momentum amid continued uncertainty in the global automotive sector.

The revenue surge was primarily attributed to increased output following the completion of Phase 2 expansion at the company’s Czech Republic manufacturing facility, alongside targeted sales strategies tailored to regional markets.

NEXEN TIRE secured key supply volumes in advance, achieving what the company described as balanced growth across both original equipment manufacturer (OEM) and replacement tyre segments.

In the United States, sales continued to recover in the second quarter after experiencing a temporary decline in the latter half of 2024. The improvement was supported by the expansion of newly secured retail distribution channels.

The Asia-Pacific region also delivered strong results, with Australia and Japan achieving record sales volumes, backed by continued investment in distribution network development.

Operating margins remained under pressure from raw material cost inflation that began in late 2024, though the company noted that ocean freight costs provided some relief during the quarter. NEXEN TIRE expects profitability to improve in the second half of 2025 as key raw material costs have been trending downward since early this year.

The tyre maker has been building brand recognition through localised marketing campaigns across North America, Europe, the Middle East, and Asia-Pacific whilst expanding its retail presence through strategic partnerships with regional distributors.

In the first six months of 2025, NEXEN TIRE began supplying OEM tyres for 11 vehicle models, including the Hyundai NEXO, Kia EV4 and TASMAN, deepening its collaboration with global automakers, including premium brands.

The company said it would implement gradual price adjustments in the US market in response to recent tariff policy changes, whilst focusing on expanding its high-margin product portfolio and strategically reallocating global supply volumes to mitigate profitability risks.

“Despite persistent macroeconomic challenges, NEXEN TIRE achieved record-breaking sales for two consecutive quarters by maintaining balanced growth across both OE and RE segments,” said John Bosco (Hyeon Suk) Kim, chief executive of NEXEN TIRE. “We will continue to reinforce our global competitiveness through strategic partnerships and region-specific initiatives.”

The company maintains real-time monitoring of trade developments and flexible response mechanisms as bilateral trade negotiations continue to evolve.

In Europe’s fragmented but fiercely profitable tyre market, success is hard-won and short-lived. The continent offers scale, premium pricing and OEM proximity, but it also throws up formidable barriers in the form of legal complexity, consumer conservatism and entrenched legacy players. While many Asian tyre makers continue to struggle for relevance, international Sailun Group has quietly rewritten that script. Combining academic roots, machinery expertise and agile ownership, it has grown into a global force. Now, with rising brand visibility, the company is challenging old assumptions.    

Every tyre manufacturer from any nook and cranny of the world wants a piece of the European tyre market. The obvious reasons include higher profitability, consumer spending capacity and the lot. However, it’s easier said than done for entering such a varied and high-profile tyre economy.  Tyre manufactures from many Asian countries continue the struggle to penetrate the European tyre scene. And some have been steadfast and persistent enough to have finally commenced operations running in the continent.

International tyre major Sailun Group is one such company that has its presence in the European market for the over a decade. Tyre Trends caught up with Sailun Tyre Europe’s Director of Marketing, Stephan Cimbal, at a recent expo.

He noted that the European market is one of the largest and arguably the most complex tyre markets in the world. It’s not a single market but rather 40 individual ones, each with its own language, regulations and consumer behaviour. 

“Despite its fragmentation, Europe remains one of the most profitable regions thanks to its high price levels and concentration of major original equipment manufacturers. If you can succeed in Europe, chances are you’ll find success in other global markets as well,” he added.

When Sailun Tyre Europe began its European journey just over a decade ago, few in the industry could have predicted how swiftly the brand would rise. According to the executive, it ranks among the 10 most valuable tyre brands in the world today.

Cimbal recalls the group’s roots with quiet pride. “It all began a little more than 20 years ago in Qingdao, China. We were founded out of the Qingdao University of Science and Technology, a think tank for rubber technology with 30,000 students and 4,000 faculty members doing nothing but research on rubber,” he explained.

That academic foundation proved crucial. Sailun Group’s founder Yuan Zhongxue still is also a university professor whose role has always been to turn scientific research into real-world industrial solutions. One of his earliest achievements was the establishment of a machinery company, now known as Mesnac, which went on to become a major force in tyre manufacturing equipment.

A few years later, Sailun was born, initially, to serve China’s domestic market. “Success came quickly. The tyres were well received and demand just kept growing,” noted Cimbal.

That early success at home soon gave rise to ambition abroad. After a successful foray into North America, a relatively straightforward market by comparison due to its unified legislation, Sailun Group turned its sights on Europe.

“It was maybe 12 or 13 years ago when we entered Europe. We started the usual way by partnering with local distributors, shipping containers, building the brand from the ground up. The approach worked. For nearly a decade, we quietly expanded our footprint, growing year on year. Then, almost suddenly, the brand recognition soared. We started to appear in the top 10 of European tyre magazines. That was unimaginable just a few years ago,” Cimbal recalled.

The executive noted that currently its European operations are expanding. While the traditional import-distribution model continues to thrive, the group is now actively exploring original equipment partnerships and deeper regional integration with its partners.

Alluding to how did a relatively young company muscle its way into a fiercely competitive, brand-driven industry, Cimbal noted, “It was a combination of entrepreneurial ownership, cutting-edge technology and a deep-rooted respect for branding. We are privately owned. That means we can move fast. We also benefit from Mesnac’s machinery expertise and the scientific horsepower of our university roots. We take the brand very seriously. For us, it’s more than a name, it’s a mindset, a promise.”

STAYING COMPETITIVE

As the European tyre market shifts towards premiumisation and larger tyres with higher margins, many established brands are closing plants that once made smaller-size products. The move reflects a strategy to reduce volume while increasing profitability with a focus on 18-inch and above sizes.

Yet, Sailun Tyre Europe sees the market differently. “We don’t believe small cars or small tyres will vanish in a year or two. People will still use them for years and we see that as an opportunity,” said Cimbal.

The company positions itself as a full-range manufacturer. “We do tyres for small cars, medium cars, big cars, trucks, excavators, tractors etc. If an established brand sells at a price index of 100 and we offer similar performance at 70 or 75, it gives the consumer a sense of making a smart choice. They feel like they got the same quality for less; it’s a psychological win,” noted Cimbal.

Sustainability is another pillar of the company’s strategy. With modern factories, including its latest plant in Cambodia, which is just 18 months old, Sailun Tyre Europe can not only claim sustainability but also prove it. “That’s especially important for original equipment customers. If your sustainability processes aren’t in place, they won’t even talk to you,” said Cimbal.

While the manufacturer offers tyres across all segments, the strongest volumes remain in passenger cars. However, the company highlights its strength in truck tyres, citing nearly a decade of proven quality and performance. Its off-the-road tyre brand has also seen strong uptake in agriculture and construction, where reliability and brand trust are critical.

“It’s not about being cheap. We aim to be more affordable than traditional brands but still offer a high-value, reliable product. That’s attractive to farmers, construction firms and mining operators alike,” the spokesperson added.

On the evolving trend of tyres-as-a-service, the company isn’t actively engaged yet.

MARKETS IN VIEW

While the group has seen success in both North America and Europe, the two markets are vastly different in structure, regulation and consumer behaviour.

“In North America, the market is dominated by maybe five to 10 major wholesalers. In Europe, you’re dealing with hundreds. The difference isn’t just about distribution; it goes to the heart of how tyres are sold, marketed and perceived,” explained Cimbal.

Vehicle diversity plays a role too. “In North America, you generally see a lot of big trucks and a strong budget segment. But in Europe, the car types vary hugely. The complexity doesn’t end there. With 15 to 17 separate national regulations governing things like winter and summer tyres, the European landscape is a maze of legal requirements. The complexity of Europe is pretty unique,” added Cimbal.

Branding adds yet another layer as European consumers are heavily influenced by brands. They’re premium-oriented, very technology-conscious and pay close attention to the look, feel and messaging of a brand.

This awareness has shaped how Sailun Tyre Europe presents itself as it tries to appear smart, clean and modern.

Becoming a global brand is no simple task particularly for a company rooted in China. Commenting on how the group achieved this feat, Cimbal said, “It’s a tough, long journey from being a local brand in China to becoming a global one. You need a global framework, but you must also adapt the brand to local markets. European consumers don’t care what your brand looks like in China or the US; they want something that speaks to them directly.”

BRANDING EDGE

Back in the 1970s, Chinese manufacturers were often just copying European designs and not always doing it well, noted Cimbal. But that changed quickly. They moved from simply imitating to matching quality levels and then very rapidly to improving on them, doing it better, faster and cheaper. That’s the real secret behind the success.

According to him, it’s China’s ability to learn quickly and apply those lessons at scale that underpins its industrial momentum. In the tyre sector, evolution has brought performance, reliability and competitive pricing to global markets. But as the industry matures, product quality alone is no longer enough.

“Tyres are a branding game. The quality is there but others also make good tyres. For most consumers, all tyres look the same. That is why brand strategy is becoming critical for Chinese firms. Unless you’re a race driver or a tyre expert, you can’t easily tell one tyre from another. So brand becomes the key differentiator. It’s a shift already playing out in the automotive world and tyre makers will need to follow suit. We think we have the right tools and experience to manage it,” he contended.

As Chinese tyre manufacturers move from replication to innovation, a quiet transformation is underway. Across the board, Chinese manufacturers are no longer aiming to match European standards but working to surpass them.

This shift, Cimbal believes, is already beginning to reshape how Chinese-made products are viewed, particularly by younger consumers. “The next generation is growing up with products that are simply ‘Made in China’. They don’t question the quality. That label doesn’t carry the same doubts it used to,” he noted.

And in this high-speed race, brand perception could be just as critical as performance.

GEO-POLITICS AND SUPPLY

With a growing global footprint and an increasingly agile supply chain, Sailun Group is navigating a complex mix of political, economic and industry-specific challenges.

The group currently operates ten manufacturing plants in China along with facilities in Cambodia, Vietnam, Indonesia and Mexico, and a European plant is on the horizon, though the timeline remains uncertain.

The move to diversify production isn’t just political but strategic. As the European Union considers new anti-dumping tariffs on Chinese tyre imports, many Asian companies, including Sailun Group, are shifting capacity abroad. “You have to decentralise anyway for economic reasons. Now, with the threat of protective tariffs, it just makes even more sense. But it’s not a new strategy. The solutions are already in place,” explained Cimbal.

Despite growing geo-political friction, the company retains a high level of logistical flexibility. It can shift sourcing and supply routes quickly as needed.

In terms of product strategy, Sailun Tyre Europe remains committed to a balanced focus on both passenger car radial and truck and bus radial segments.

Surprisingly, the current economic downturn with inflation and cost-of-living pressures in regions like North America may actually benefit the brand. “We offer near-premium performance at a lower price. For consumers tightening their budgets, that’s a compelling proposition,” noted Cimbal.

 However, the tyre business remains layered with challenges. The industry, still largely traditional, is digitally underdeveloped. While tyres can be purchased online, the need for physical installation adds complexity but also presents upselling opportunities at dealerships and tyre outlets.

“Competition is among the most pressing concerns. The market is overcrowded with dozens of brands. Many of them are weak and some may vanish but no one is waiting for a new entrant. Earning a foothold requires a fight,” said Cimbal.

In a saturated European market, where demand has plateaued, the company sees growth through aggressive expansion. While legacy European manufacturers defend ageing infrastructure and close plants, Sailun Tyre Europe is building, growing and taking market share.

Commenting on the future of collaboration between companies, Cimbal noted, “There are simply too many brands and manufacturers in the market today. That can’t continue indefinitely. We will see more collaborations and mergers.”

As for growth, the company reports a sharp upward trajectory. “It depends on the market, but overall, we’ve seen a decent year-on-year growth. In some mature markets, even one digit is a big win. Elsewhere, higher two digits growth is possible, though those markets tend to be smaller. So it’s complex to quantify in a single figure,” contended Cimbal.

Japanese tyre maker maintains 2025 guidance despite profit decline

Bridgestone Corp, the world's one of largest tyre manufacturers, reported a 42 percent decline in first-half net profit as restructuring costs weighed on earnings, though the company maintained its full-year guidance amid improving operational performance.

The Tokyo-based company posted net profit attributable to shareholders of 115.5 billion yen for the six months ended June 30, down from 199.1 billion yen a year earlier. The decline was primarily due to exceptional gains from asset sales recorded in the previous year.

Revenue fell three percent to 2.12 trillion yen, reflecting challenging market conditions across key regions. However, adjusted operating profit rose two percent to 234.6 billion yen, with margins improving to 11.1 percent from 10.5 percent in the same period last year.

"Return from business rebuilding" and "business cost reduction" initiatives contributed positively to results, the company said, offsetting headwinds from raw material costs and foreign exchange fluctuations.

Regional performance varied significantly. The Europe, Middle East and Africa segment showed the strongest improvement, with adjusted operating profit surging 151 percent to 18.5 billion yen as restructuring efforts began to bear fruit. The Americas division also posted a four percent increase in operating profit despite a six percent revenue decline.

However, Japan, the company's home market, saw operating profit drop 12 percent to 82.5 billion yen as margins compressed to 13.7 percent from 16.0 percent previously.

Bridgestone maintained its 2025 guidance, projecting revenue of 4.33 trillion yen and adjusted operating profit of 505 billion yen. The company revised down its estimate of the impact from US tariffs to 25 billion yen from a previous 45 billion yen forecast in May.

"Counter the direct impact of US tariffs — Impact on AOP has been revised from 45 billion yen level (May guidance) to 25 billion yen level (August guidance)," the company stated in its presentation.

The tyre maker is progressing with its capital allocation strategy announced in February, including a 300 billion yen share buyback programme. As of end-July, approximately 47% of the repurchase plan had been completed.

Global CFO and Executive Director Naoki Hishinuma highlighted the company's focus on premium segments and operational improvements as key drivers for future growth.

Bridgestone's diversified products business, including air springs and chemical products, remained under pressure with an eight percent decline in both revenue and operating profit during the half-year period.

Japanese tyre maker lifts dividend after 10.3% revenue growth driven by premium tyre sales

Yokohama Rubber Co said it achieved record first-half results with sales revenue climbing 10.3 percent to 579.2 billion yen, driven by strong demand for its premium tyres and successful integration of acquired operations.

The Japanese tyre manufacturer reported business profit rose 13.8 percent to 62.1 billion yen for the six months ended June 30, marking new highs for first-half performance. However, operating profit declined 2.5 percent to 54.9 billion yen, whilst profit attributable to shareholders fell 23.7 percent to 35.5 billion yen.

The company attributed the growth in consolidated business profit to robust performance from existing operations, which offset one-time costs related to its acquisition and consolidation of Goodyear's off-the-road (OTR) tyre business.

Yokohama's core tyre segment generated significant gains through increased unit sales of consumer tyres and continued expansion in sales of its high-value ADVAN, GEOLANDAR, and Winter product lines, alongside growth in high-inch tyre sales.

The company's diversified operations also contributed to results, with the MB segment posting improved sales in marine products and benefits from structural reforms in its hose and couplings business.

Based on the strong first-half performance, Yokohama raised its full-year fiscal 2025 forecasts across all key metrics. The company now projects sales revenue of 1.235 trillion yen, business profit of 153.0 billion yen, operating profit of 140.5 billion yen, and profit attributable to shareholders of 88.0 billion yen.

The results reflect Yokohama's strategy of focusing on premium tyre segments whilst expanding its industrial products portfolio through strategic acquisitions. The company has been working to integrate Goodyear's OTR operations, which serve the mining and construction sectors.

The tyre industry has faced headwinds from raw material cost pressures and supply chain disruptions, though premium segments have shown resilience due to strong replacement demand and the shift towards higher-specification tyres.