Vredestein And Italdesign Redefine The Sidewall With Quatrac Pro 2 All-Season Tyre

Vredestein And Italdesign Redefine The Sidewall With Quatrac Pro 2 All-Season Tyre

This coming summer, Apollo Tyres will introduce the new Vredestein Quatrac Pro 2, an ultra-high-performance all-season tyre distinguished by a sidewall created in partnership with the celebrated Italian design house, Italdesign. Engineered and manufactured entirely in Europe, the Quatrac Pro 2 represents a significant advancement in the all-season category, featuring a completely new internal structure, the use of advanced materials and a sophisticated directional tread pattern. These technical elements combine to deliver superior performance, while the tyre’s aesthetic has been developed to visually communicate this capability.

The design of the sidewall, a collaborative effort between Italdesign and Vredestein, is conceived around the theme of ‘Passage’. This concept captures the cyclical nature of the changing seasons, portraying them as a fluid interaction of positive and negative space. The graphics incorporate flowing forms that subtly suggest natural elements such as foliage, precipitation and the movement of air and water. This visual language is intended to reflect the tyre’s versatility, hinting at its ability to transition seamlessly from dry, warm roads to cold, snow-covered surfaces. The result is a distinctive visual signature that reinforces Vredestein’s premium market standing and makes the tyre instantly recognisable, translating its all-weather competence into an expressive design.

This launch marks another milestone in a 27-year design partnership between Apollo Tyres and Italdesign, a relationship that has previously produced notable models like the Sportrac in 1999 and the Ultrac Pro in 2024. The Quatrac Pro 2 continues this tradition of merging advanced engineering with distinguished Italian styling to create a product that stands out. Apollo Tyres’ research supports the importance of this focus on aesthetics, revealing that a considerable number of European driving enthusiasts prioritise tyre design. The study found that 43 percent of respondents find conventional tyres unappealing and would prefer a more distinctive sidewall design, confirming consumer appetite for products that enhance a vehicle’s overall look.

Positioned as a versatile, performance-oriented option, the Quatrac Pro 2 is engineered for a wide array of vehicles, including sports cars, high-performance saloons, hatchbacks and SUVs. It is also built to meet the specific demands of modern hybrid and electric vehicles, offering reduced noise and rolling resistance alongside a robust construction capable of handling increased weight while maintaining responsive handling. With this launch, Vredestein reinforces its long-established leadership in the all-season sector, a market it has helped shape since the early 1990s, and continues to offer the most extensive range of all-season tyres available.

Enrico Lago, Industrial Design Team Leader at Italdesign, said, “The theme of ‘Passage’ suggests a continuous path, where each season is a distinct yet interconnected stage, allowing for personal interpretation of the present moment. In this way, ‘Passage’ invites reflection on life’s transient nature and how we navigate through time. Much like when we design a car, we see the sidewall of a Vredestein tyre as a blank canvas to bring character to a high-performance product. We have enjoyed more than 25 years of close collaboration with the Vredestein brand, and the insights gained from each project have laid the foundation for the next. The Quatrac Pro 2 marks another important chapter in this story.” 

Udyan Ghai, Group Head – Marketing, Apollo Tyres, said, “The tyre balances advanced engineering with expressive design, reinforcing the Vredestein brand’s reputation for innovation and style. We’re proud of our longstanding relationship with Italdesign and it is extremely rewarding to bring to market something that is genuinely unique, perfectly aligned with the tyre’s all-season capabilities.”

Bridgestone Appoints Stefano Sanchini As President Of Europe Sales

Bridgestone Appoints Stefano Sanchini As President Of Europe Sales

Bridgestone has announced a European leadership appointment aimed at sharpening customer focus, streamlining engagement across product groups and supporting its ongoing growth plans. Stefano Sanchini will become President, Europe Sales, effective 1 October 2026, leading the company’s European sales organisation across both Consumer and Commercial segments.

The expanded role unites sales activities spanning passenger car, truck and bus, agriculture, off-the-road, motorcycle and original equipment. Sanchini brings over 20 years of international leadership experience in the automotive and tyre sectors, with a career covering Europe, Middle East, Africa and India. Since joining Bridgestone in 2017, he has held several senior positions, including Managing Director of Bridgestone India.

Most recently, as Vice President for Consumer Replacement in Europe, he helped strengthen customer engagement, commercial performance, profitability and regional market growth. Bridgestone said the appointment underscores its commitment to customer relationships, commercial execution and simpler cross-market operations. Sanchini will pursue sustainable growth while developing capabilities and partnerships supporting the company’s long-term European strategy.

Mete Ekin, Group President EMEA, said, "Our customers increasingly operate across multiple product categories and expect a consistent experience wherever they engage with Bridgestone. By bringing our sales activities together under one European structure, we are creating a simpler, more connected organisation that will help us respond faster, collaborate more effectively and continue building strong partnerships with our customers."

Yokohama Europe Appoints Giuseppe La Iacona To Lead Southern Operations

Yokohama Europe Appoints Giuseppe La Iacona To Lead Southern Operations

Yokohama Europe has appointed Giuseppe La Iacona to a series of senior leadership roles as the company seeks to strengthen its position across the region.

La Iacona joined the business on September 15 and will assume responsibility for supporting growth and organisational consolidation in the European market.

He brings more than 20 years’ experience in the tyre industry, spanning sales, marketing, business development, country management and international customer relations. He has held senior roles across several European markets, developing experience in managing local dynamics while driving cross-border business expansion.

Reporting to Takashi Maki, La Iacona has been appointed General Manager for southern Europe, where he will lead a newly created regional cluster covering Italy and France. The role is intended to improve coordination and operational synergies between the two markets.

He will also serve as Chief Executive of Yokohama Italia, with overall responsibility for the Italian subsidiary, alongside taking on the role of head of international customers. In that capacity, he will oversee the management and development of clients operating across multiple European markets, with the aim of creating a more consistent commercial approach and strengthening collaboration between subsidiaries.

His remit includes improving organisational alignment and fostering closer cooperation between markets and customers as the company expands its European operations.

“I am very pleased to welcome Giuseppe to YOKOHAMA Europe at an important stage in our development,” said Maki. “His extensive international experience, deep knowledge of the tyre industry and ability to work across different markets will be valuable assets as we continue to strengthen our European organisation and pursue sustainable growth.”

La Iacona said: “I am excited to join YOKOHAMA Europe and to contribute to the company’s next phase of growth in Europe. YOKOHAMA has a strong heritage, a distinctive brand and significant opportunities across the European market. I look forward to working closely with our teams, customers and partners across countries to further develop the business and strengthen our presence in the region.”

Özka Tyre Appoints Mehmet Yüksel As New Chief Operating Officer

Özka Tyre Appoints Mehmet Yüksel As New Chief Operating Officer

Özka Tyre, a prominent Turkish manufacturer of tyres for agricultural and construction equipment, has reinforced its leadership team as part of a broader push towards global expansion and technological modernisation in production. The company has appointed Mehmet Yüksel as its new Chief Operating Officer, bringing aboard an executive with extensive senior experience from Goodyear’s Luxembourg-based international organisation.

In his new role, Yüksel will oversee functions central to Özka’s production and operational strength. His responsibilities encompass production, quality, research and development, planning, investment and projects, electricity and maintenance, occupational safety and quality management systems, positioning him to steer critical areas of the company’s industrial performance.

Driven by investments and a focus on advancing its manufacturing strength, Özka continuously monitors shifts in the worldwide tire sector, particularly technological progress in Europe, and uses those insights to shape its future production infrastructure. As new investments prepare to elevate its output capacity and technical systems, the firm is simultaneously bolstering its organisational framework to sustain that transformation.

Cabot Names Steve Delahunt As Interim CFO

Cabot Names Steve Delahunt As Interim CFO

Cabot Corporation has named Steve Delahunt, currently Vice President and Corporate Treasurer, to assume the Chief Financial Officer role on an interim basis starting 1 October 2026. He will hold the position while Cabot continues searching for a permanent finance chief.

The interim appointment follows the previously disclosed leadership transition in which Erica McLaughlin, Executive Vice President, Chief Financial Officer and Head of Corporate Strategy, will become President and Chief Executive Officer on the same date. McLaughlin succeeds Sean Keohane and will relinquish her CFO duties at that time.

Delahunt brings over three decades of finance and treasury experience, including nine years leading Cabot's investor relations function through January 2026. As Corporate Treasurer, he oversees global treasury operations, capital markets strategy, liquidity management, banking relationships, risk management and pension investments. He has been central to Cabot's capital allocation, financing, investor engagement and strategic growth initiatives, as well as strengthened shareholder relations during his investor relations tenure.

McLaughlin said, “Steve is a highly respected finance leader with deep knowledge of our business, strong relationships across our global organisation and a proven track record of disciplined financial leadership. As we continue executing our strategy and building on our strong financial position, Steve’s experience, judgment and understanding of our business make him exceptionally well suited to lead our finance organisation while the Company conducts its search for our next Chief Financial Officer.”