This coming summer, Apollo Tyres will introduce the new Vredestein Quatrac Pro 2, an ultra-high-performance all-season tyre distinguished by a sidewall created in partnership with the celebrated Italian design house, Italdesign. Engineered and manufactured entirely in Europe, the Quatrac Pro 2 represents a significant advancement in the all-season category, featuring a completely new internal structure, the use of advanced materials and a sophisticated directional tread pattern. These technical elements combine to deliver superior performance, while the tyre’s aesthetic has been developed to visually communicate this capability.

The design of the sidewall, a collaborative effort between Italdesign and Vredestein, is conceived around the theme of ‘Passage’. This concept captures the cyclical nature of the changing seasons, portraying them as a fluid interaction of positive and negative space. The graphics incorporate flowing forms that subtly suggest natural elements such as foliage, precipitation and the movement of air and water. This visual language is intended to reflect the tyre’s versatility, hinting at its ability to transition seamlessly from dry, warm roads to cold, snow-covered surfaces. The result is a distinctive visual signature that reinforces Vredestein’s premium market standing and makes the tyre instantly recognisable, translating its all-weather competence into an expressive design.

This launch marks another milestone in a 27-year design partnership between Apollo Tyres and Italdesign, a relationship that has previously produced notable models like the Sportrac in 1999 and the Ultrac Pro in 2024. The Quatrac Pro 2 continues this tradition of merging advanced engineering with distinguished Italian styling to create a product that stands out. Apollo Tyres’ research supports the importance of this focus on aesthetics, revealing that a considerable number of European driving enthusiasts prioritise tyre design. The study found that 43 percent of respondents find conventional tyres unappealing and would prefer a more distinctive sidewall design, confirming consumer appetite for products that enhance a vehicle’s overall look.

Positioned as a versatile, performance-oriented option, the Quatrac Pro 2 is engineered for a wide array of vehicles, including sports cars, high-performance saloons, hatchbacks and SUVs. It is also built to meet the specific demands of modern hybrid and electric vehicles, offering reduced noise and rolling resistance alongside a robust construction capable of handling increased weight while maintaining responsive handling. With this launch, Vredestein reinforces its long-established leadership in the all-season sector, a market it has helped shape since the early 1990s, and continues to offer the most extensive range of all-season tyres available.

Enrico Lago, Industrial Design Team Leader at Italdesign, said, “The theme of ‘Passage’ suggests a continuous path, where each season is a distinct yet interconnected stage, allowing for personal interpretation of the present moment. In this way, ‘Passage’ invites reflection on life’s transient nature and how we navigate through time. Much like when we design a car, we see the sidewall of a Vredestein tyre as a blank canvas to bring character to a high-performance product. We have enjoyed more than 25 years of close collaboration with the Vredestein brand, and the insights gained from each project have laid the foundation for the next. The Quatrac Pro 2 marks another important chapter in this story.” 

Udyan Ghai, Group Head – Marketing, Apollo Tyres, said, “The tyre balances advanced engineering with expressive design, reinforcing the Vredestein brand’s reputation for innovation and style. We’re proud of our longstanding relationship with Italdesign and it is extremely rewarding to bring to market something that is genuinely unique, perfectly aligned with the tyre’s all-season capabilities.”

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Gaurav Kumar has resigned as a whole-time director of Apollo Tyres, the Indian tyre manufacturer, after more than two decades with the company, though he will remain chief financial officer during a transition period.

The Gurugram-based company's board approved the resignation at a meeting on Thursday. Kumar steps down as a director, and consequently as a member of the risk management committee, with effect from the close of business the same day. The company said he had confirmed there was no material reason for his departure beyond that stated in his resignation letter.

Kumar will continue as chief financial officer for such period as is necessary to ensure a smooth transition, after which he will cease to be part of the company's senior management.

In his resignation letter, Kumar said: "It has been terrific to be part of the incredible journey at Apollo Tyres thus far. I have learned, and hopefully contributed in equal measure, and now seek to explore alternative and new challenges. I wish Apollo Tyres the very best for the journey ahead and will always be part of the Apollo Tyres Family." He added that he was grateful to Onkar Kanwar and Neeraj Kanwar for their support during his tenure of more than 22 years at the company.

Neeraj Kanwar, Vice-Chairman and Managing Director, said: "Gaurav deserves kudos for the critical role he has played in the growth of Apollo Tyres, both in India and overseas, in the last twenty years. While we do regret losing him, we are conscious of his personal aspirations and wish him the very best in his future endeavours."

The company said it was in the process of appointing a new chief financial officer.

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Shrader Tire & Oil (STO) has announced the appointment of Bob Feldbauer to the role of President, effective 1 August 2026. He will concurrently serve as Chief Operating Officer, while Joe Shrader maintains his position as Chief Executive Officer.

Feldbauer’s ascent follows his arrival at STO in early 2025 as Chief Operating Officer, a role built upon a robust industry resume. His prior engagements include a lengthy stint at the helm of Jack’s Tire & Oil in Utah and a substantial period with Michelin North America, where he handled sales and managerial assignments.

Under the new structure, Feldbauer’s purview widens to encompass both internal fleet management across 14 sites and outward-facing commercial development, including alliances and market expansion. With the founding family’s fourth generation now active within the firm, the succession plan reinforces the enduring principles established when the company opened in 1948.

Shrader said, “Bob has proven exactly what we hoped he would when we brought him on board – sharp operational instincts and a real drive to help this company grow. Putting him in the President seat lets us move faster on the growth plans we’ve been building towards.”

Feldbauer said, “It has been a fast year and a half at Shrader Tire & Oil. I have gained tremendous insight and valuable knowledge about our organisation’s structure, company culture and an understanding of our overall goals and commitments. One thing is clearly obvious – the commitment Shrader employees have to deliver the best customer experience each and every time. I appreciate this and look forward to supporting them as their President and COO.”

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Balkrishna Industries Ltd. (BKT) has unveiled a brand installation at the Mumbai International Airport Limited (MIAL) T2 Elevated Road Underpass as the tyre manufacturer seeks to broaden its positioning beyond its traditional Off-Highway business and strengthen awareness of its expanding on-highway portfolio in India.

The 2,000 sq. ft. installation, inspired by the company's "Elevate Your Drive" philosophy, highlights BKT's portfolio across agriculture, construction, mining, earthmoving, commercial vehicles, two-wheelers and passenger vehicles. The activation comes as the company expands its presence in India's two-wheeler and commercial vehicle tyre segments.

Designed to move beyond conventional outdoor advertising, the installation features nine illuminated tyre-shaped displays, each 8 feet in diameter, using the tyre itself as the central storytelling element. It opens with a large-format visual featuring BKT brand ambassador Ranveer Singh, followed by a sequence of displays illustrating the company's expanding mobility portfolio. The installation will remain at the airport for 24 months.

Mumbai International Airport handled a record 55.5 million passengers in 2025, providing the company with sustained visibility among business travellers and consumers.

"For BKT, innovation goes beyond product engineering; it extends to how we tell our story. This installation reflects a simple yet powerful idea: our tyre itself becomes the medium through which travellers experience the breadth of BKT's world. As we expand our presence across India's mobility landscape, it is important that consumers see BKT not through a single product category, but as a brand that supports movement across diverse terrains, applications and journeys. Mumbai Airport provides an ideal stage for us to express that transformation in a memorable and distinctive way," said Satish Sharma, Senior President & Director – Business Development and Strategy, BKT.

The installation was conceptualised by Infectious Advertising and uses immersive design, sequential storytelling and its airport location to showcase the company's wider mobility portfolio. According to BKT, the activation is intended to connect its established Off-Highway business with its growing presence in India's on-highway mobility market.

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Mumbai-headquartered leading carbon black manufacturer Epsilon Carbon has reported a 10 percent reduction in carbon dioxide equivalent emissions across its upstream transportation operations during FY2025–26. The reduction was achieved through the deployment of an electric and liquefied natural gas freight fleet.

An independent third party certified the emissions data. The reductions achieved in transport logistics equate to carbon absorption figures associated with approximately 29,000 trees. The verified figures allow supply chain partners to include these reductions within Scope 3 emissions reporting frameworks and environmental disclosures.

Gaurav Mathur, Chief Executive Officer, Epsilon Carbon, said, “Decarbonising logistics is central to our climate strategy. What makes this milestone meaningful is that the results are independently verified with a 10 percent reduction in CO2e emissions within the upstream transportation category over a single financial year, driven by the adoption of electric and LNG fleets. These carbon reductions strengthen our own sustainability disclosures and those of our customers, and we intend to scale this model across our supply chain.”

Following Phase 1 operations, Epsilon Carbon intends to expand the number of electric and LNG vehicles in its transport fleet during FY 2026–27 to scale low-carbon freight transport across its supply chain network.

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