Here is chit chat with Steffen Braune, Head of Products at TROESTER

Braune, you have been there for a quite long period in the extrusion business already. How has been the journey?

I started my career in the tyre industry more than 10 years ago. I began as a designer but changed very quickly to project engineer in the extrusion business. I was mainly responsible for Indian customers and due to the long period of time, a close relationship was build.

Where do you see your biggest challenge?

With the expansion in 2019, we increased our portfolio and have a huge variety of extrusion equipment for tyre and technical gum production. We are able to serve our customers with the best equipment for their requirements. Nevertheless, we are in the phase to standardise our products in order to have the best and first choice for our customers.

Do you see any trends in regard to your Indian customers?

We see the Indian rubber industry growing not only for their internal market but also in terms of export products to the EU or US (OE and replacement). As those tyres have to be labelled, this is bringing new requirements in terms of product quality and process stability. We can bring our bright experience and solutions as a benefit to our Indian customers, so that their operation is prepared for the correct supply. 

How about new developments to support?

We are optimising our extrusion portfolio every day. The components to be produced are getting thinner and different compounds are used. This has to be handled with care in the whole line supplied. The mechanical parts of the machine have to be perfect. 

Regarding the electrical and software components, we are putting more effort for ‘high sophisticated intelligence’ in our lines. The ‘TROESTER Analysing and Monitoring System (TAM-System)’ is a result of our research efforts in the past years. The system records different information of the extrusion equipment and helps our customers to get more analytics and AI software modules. We see this as the right answer and tool for the need of our customers who have more and more difficulties while finding operators with the skills required. 

Are you doing the same in the equipment supplied for the extrusion of technical gum parts?

Sure, let`s take as an example the extrusion of tubes. In the past years, TROESTER has developed the different heads further. We now have all the heads equipped with a measurement tool and a close loop control in order to have a constant centred wall thickness accuracy below 1/100 mm. By doing so, we have enabled our customers to have a high quality process under control with the reduction of usage of high sophisticated and very expansive compound.

Can you retrofit such systems?

Yes, all such solutions are able to be retrofitted.

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Alliance has launched Agri Nova, a next-generation R-1 bias agricultural tyre designed for light-to-medium duty tractors.

The tyre is intended to meet varied farming requirements, including traction, driving comfort and durability, and is offered in 60 sizes and 111 SKUs spanning rim diameters from 12 to 42 inches. It is compatible with both two-wheel drive and mechanical front-wheel assist tractors and is available in tubeless and tube-type configurations.

Dyutiman Chattopadhyay, Chief Technology Officer at Yokohama-ATG, said: “At Alliance, we are deeply invested in building innovative solutions that address the evolving needs of our customers. The launch of Agri Nova is a testament to our commitment to deliver state-of-the-art tractor tyres that unlock high-performance in the field and on road alike.”

The Agri Nova features a three-angle lug design with a higher lug count than its predecessor, angular tie bars and integrated mud breakers intended to support self-cleaning and stability. A square lug profile and wider tread aim to improve contact pressure distribution and reduce soil compaction, according to the company.

Trent Wallin, Vice-President of Sales for North America at Yokohama-ATG, said: “As a next-generation R-1 bias tyre, Agri Nova is built to withstand demanding conditions, reduce downtime, and deliver dependable performance over time. The product development and design engineering behind this tyre are truly exciting; pushing boundaries in a segment where such focused innovation is rare for a bias tyre. We believe our customers deserve the best-performing product in every segment and design category. This launch reflects our deep commitment to customer-centricity and to helping American farmers maximize every season and every investment.”

The tyre carries a seven-year warranty.

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Sailun Tyre Europe has announced its entry into the Port Equipment Manufacturers Association (PEMA) as of January 2026, marking a strategic expansion of its footprint in the global logistics and maritime sectors. The membership will be channelled through its speciality brand, Maxam Tyre Europe, underscoring the company’s focus on heavy-duty applications.

The move reflects a broader commitment to deepening engagement with the port industry’s leading innovators. By aligning more closely with equipment manufacturers, Sailun aims to ensure its tyre development keeps pace with the rapidly evolving technological landscape of modern port operations, where performance and durability are paramount.

As part of the Sailun Group, recognised as the tenth-largest tyre manufacturer worldwide, the company brings substantial heft to the table. The group supports an extensive range of port and material handling applications with an impressive annual production capacity of 447,000 tonnes of speciality tyres.

Through its PEMA membership, Sailun intends to foster closer collaboration and knowledge exchange with industry peers, reinforcing its role as a reliable partner in the sector.

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Nokian Tyres is commemorating two significant milestones this year: the 90th anniversary of its first Hakkapeliitta winter tyre and the 40th anniversary of its renowned Ivalo Test Center. Located in Finnish Lapland, this facility, famously known as ‘White Hell’, stands as the world’s largest and most versatile winter testing environment. Since its establishment in 1986, it has been the central hub for the company’s mission to achieve global leadership in winter driving safety. What began as a remote outpost has evolved into a sophisticated, thriving epicentre for tyre development and innovation.

Operational for roughly 180 days each year from November to April, the centre capitalises on the extreme Arctic conditions to rigorously test products. Covering more than 700 hectares and situated about 235 kilometres north of the Arctic Circle, the site features a vast network exceeding 40 kilometres of specialised tracks. This includes a 700-metre-long indoor ice hall, frozen lakes and varied road surfaces designed to simulate real-world challenges. Engineers utilise a circular track for assessing lateral grip, snow-covered routes for handling and a steep hill for testing acceleration and longitudinal traction. These diverse courses allow for a comprehensive evaluation of every aspect of tyre performance under the most severe circumstances.

Annually, the company tests approximately 5,000 passenger and heavy tyres at the Ivalo facility. While it is primarily known for developing winter tyres sold across all of Nokian’s markets, its role is broader. The extreme cold conditions are also essential for testing all-season, all-weather and all-terrain tyres intended for Central Europe and North America. These cold-weather evaluations are complemented by wet and dry surface testing conducted at the company’s Hakka Ring facility in Spain and at its location in Nokia, Finland. In recent years, a significant focus of the expert work at Ivalo has been on preparing products to perform reliably in increasingly variable and changing winter weather patterns.

This intensive testing is fundamental to the development of new technologies that enhance driver safety and underpin the company’s innovative leadership. The expertise gained at Ivalo is a direct extension of Nokian Tyres’ heritage, which began with the invention of the winter tyre in 1934. This legacy was solidified two years later with the introduction of the first Hakkapeliitta tyre, a product line celebrating its 90th anniversary this year. The current generation of winter passenger tyres, including studded options like the Hakkapeliitta 10 and Hakkapeliitta LT3, as well as the non-studded Hakkapeliitta R5, are a testament to a century-long commitment to safety, honed and proven at the ‘White Hell’ facility in Lapland.

Paolo Pompei, President and CEO, Nokian Tyres, said, “The Ivalo Test Center is at the core of our expertise – the place where our practical knowledge of extreme winter conditions originates and evolves. For forty years, Ivalo has been the proving ground for many pioneering innovations, and it will continue to play a key role in our research, development and testing processes.”

Matti Suuripää Nokian Tyres Ivalo Test Facility Manager, said, “There was just a frozen lake when White Hell opened in 1986. A couple guys from the testing department came here with a trailer full of tyres and made a track or two on the ice. There wasn’t a facility, there were just winter conditions. Our test methods have been refined over the years to become more diverse. We have adapted our testing methods to account for different winter weather and more varied conditions. We work hard to develop products that make driving predictable.”

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Sherif Degheidy has taken on the newly established position of Director Specialty Tires for the MEA region at Linglong Tire, effective 9 February 2026. He is now tasked with leading the strategic direction and sales efforts for the Specialty Tires division across the Middle East and Africa, reporting directly to Jeffrey Hughes, the Director for EMEA. A key aspect of his role involves collaborating closely with product development and marketing teams to position Linglong as a dominant force in the speciality tyre sector throughout these regions.

Degheidy brings a wealth of sector-specific knowledge to the company, having spent the last 12 years at Goodyear. There, he successfully managed the Speciality Tyres portfolio for the Middle East as well as East and West Africa, culminating in his role as OTR Sales Manager. His professional background also includes a period with KAL Tire, where he gained invaluable on-the-ground experience overseeing tyre operations at a gold mine in Egypt. This diverse career path has equipped him with a deep and comprehensive understanding of the industry from industrial, commercial and client perspectives. An Egyptian national, he holds a Bachelor of Science degree in Mechanical Power Engineering.

Degheidy said, "I am very much looking forward to my new role at Linglong Tire and hope to use my many years of experience in the tyre industry to achieve the ambitious goals together with my colleagues in the MEA region. Our most important task will be to optimise existing customer contacts and develop new customers and thus further strengthen our company's market position in the Middle East and Africa.”

Jeff Hughes, Director OTR EMEA, said, "We are delighted to welcome Sherif to the MEA team as Sales Director OTR. He brings a wealth of experience in the Middle East and African markets, and his early work as a site manager of a gold mine in Egypt gives him a unique perspective on how to engage customers, distributors and end users. Over the past 12 years, he has been instrumental in driving and growing a Premier manufacturer's business, and we look forward to him now doing the same for Linglong."

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