Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has revealed plans to invest in a new driver-in-the-loop (DiL) simulator at its EMEA R&D Centre, which is located close to Rome, Italy. The company's dedication to completely digitising the tyre development process is demonstrated by the new, cutting-edge DiL simulator, which enhances its Virtual tire Development (VTD) capabilities.

The launch of a Bridgestone-owned DiL simulator enables Bridgestone engineers to replicate tyre behaviour, vehicle interaction and reaction in a variety of scenarios, all while including professional test drivers' subjective feedback. This combination, with the aid of AI technologies, facilitates the virtual trial of novel and creative design concepts and the quicker evaluation of a greater number of design possibilities, speeding up the process of reaching target tyre performance.

In addition to improving speed to market and development process efficiency, the new DiL simulator will assist Bridgestone in fostering innovation and venturing into unexplored territories. Additionally, the investment supports the company's partnership with original equipment manufacturers (OEMs) and its development of high-quality original equipment (OE) and replacement goods. This is made possible by these new capabilities, which allow for the rapid joint iterations necessary to develop tyres and automobiles in simultaneously.

Additionally, on-premises DiL simulation will hasten the business's transition to sustainability. Bridgestone estimates that this expenditure will save up to 12,000 experimental tyres annually by lowering the amount of both produced tyres and physical tyre testing, which will result in a considerable decrease in CO2 emissions. The company's in-house VTD technology already reduces CO2 emissions and raw material use during the OE tyre development phase by up to 60 percent. The savings on replacement tyres are at least 25 percent.

Leveraging data-driven predictors and physics-based simulations, Bridgestone VTD capabilities are being applied to all products. This covers the company's next-generation goods in addition to premium and luxury OE advancements. A brand-new, cutting-edge dynamic driving simulator from VI-grade is being financed by the investment. The business anticipates that the DiL technique will be used for up to 50 percent of OE innovations each year with this simulator, which should be completely operational by the end of 2025. Although Bridgestone presently primarily uses the DiL technique to evaluate dry handling, the business is striving to broaden the range of tyre performance areas it can evaluate as well as the market sectors it may be used to.

Emilio Tiberio, Chief Technology Officer Bridgestone West, said, “This investment in our internal DiL simulation capabilities is a major milestone as we build a comprehensive ecosystem for accurately predicting tyre performance in the virtual world. It also gives us the capabilities to experiment with new and innovative combinations of designs and materials in a fully virtual environment. Bridgestone is a leading investor in R&D in the industry, with more than EUR 800 million invested annually across the globe. This next step is a testimonial to our Bridgestone E8 Commitment. As a sustainable solutions company, we continue to innovate while reducing our time to market. At the same time, we are improving joint development processes with OEMs and enhancing the sustainability of our R&D activities.”

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Swedish automotive software leader NIRA Dynamics AB and BANF Smart Tire System of South Korea have announced a new partnership aimed at significantly enhancing vehicle safety and predictive maintenance for commercial vehicles. The collaboration will see BANF integrate its high-frequency tyre sensors into NIRA's established software ecosystem.

This strategic alliance aims to disrupt Tyre Pressure Monitoring Systems (TPMS), providing commercial fleets and automakers with unprecedented real-time insights into tyre health and road safety. NIRA Dynamics, founded in 2001, is a global automotive software powerhouse with its technologies deployed in over 120 million vehicles worldwide, including an indirect TPMS (iTPMS) that has surpassed 110 million units sold.

Under the agreement, NIRA will incorporate BANF's triaxial tyre sensors into its Road Surface Information (RSI) and Wheel Safety Insights (WSI) platforms. These platforms already utilise existing vehicle sensor data and proprietary algorithms for functions like tyre grip estimation, tread wear analysis and loose wheel detection.

BANF's key innovation lies in its Smart Profiler system, which wirelessly powers internal tyre sensors directly from the vehicle battery, overcoming the challenge of continuous power and real-time data transmission from rotating tyres. This integration will significantly enhance NIRA's capabilities, particularly for monitoring commercial vehicle loads and dual-tyre setups, by providing sensor data at high sampling rates of 1kHz and 4kHz.

Otto Johansson, Head of Innovation at NIRA Dynamics, said, "This collaboration accelerates our vision of creating a comprehensive vehicle intelligence network. While our software solutions already process data from millions of vehicles, adding specialised hardware enables new use cases in predictive maintenance and ADAS applications."

NIRA's evolution from software-only tyre pressure monitoring to multi-layered safety systems is evident in its flagship Tyre Pressure Indicator (TPI) technology, which has eliminated the need for physical sensors in many applications, significantly reducing electronic waste. The company has also collaborated with automotive giants like Volkswagen Group on innovations such as Road Surface Alerts.

The partnership also addresses critical safety needs in commercial vehicles. NIRA's Loose Wheel Indicator (LWI), already deployed in Audi vehicles, will now be extended to heavy-duty vehicles through the BANF collaboration, aiming to mitigate the thousands of annual wheel detachment incidents reported.

For fleet operators, the integrated system promises substantial operational benefits. NIRA's Winter Road Insights product, which helps optimise road maintenance, combined with BANF's wear prediction algorithms, is expected to lead to reduced tyre replacement costs and improved fuel efficiency.

Ron Yoogun Lee, Head of Business Development, BANF, said, “Our goal is to enhance cost-effectiveness, save lives and preserve the environment by digitising tyres, which are the last analog domain in the mobility industry.”

Looking ahead, NIRA's technology roadmap includes developing ‘grip maps’ for SAE Level 2-3 autonomous vehicles and leveraging data from millions of vehicles to create AI models for predictive infrastructure maintenance, further solidifying its position at the forefront of automotive innovation.

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AI-powered mobile data capture company Anyline has launched TireBuddy, a smartphone-based app designed to modernise tyre inspections in automotive service bays. The app replaces traditional, manual inspection methods with a standardised digital workflow that delivers consistent, data-backed results and clear customer reports.

TireBuddy offers technicians tools to detect tread depth issues, tyre age, alignment concerns and sidewall damage using AI-powered analysis and visual reporting – without the need for additional hardware. Reports can be instantly shared in digital or printed formats, helping to reduce manual entry errors and increase customer trust.

The launch comes ahead of National Tire Safety Week (30 June 30 – 4 July), positioning the app as a timely solution for shops preparing for the summer travel season.

Lukas Kinigadner, Co-Chief Executive Officer, Anyline, said, “TireBuddy is not only about faster inspections — it’s about more trustworthy ones. We’re helping garages and service centres replace subjective tyre checks with data-backed insights and visual reporting that both technicians and customers can rely on.”

Frederic Baroin, Global Head of Automotive Business at Anyline, said, “TireBuddy empowers technicians with real-time, reliable data that strengthens recommendations and builds customer confidence. We designed it to deliver clarity, not complexity, in every inspection.”

By enhancing inspection accuracy and transparency, Anyline said TireBuddy can also drive higher service approvals and boost shop revenue.

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Indian tyre maker CEAT said it has purchased the country’s first Scania 460 G prime mover truck to strengthen its research and development operations as the company pushes to expand in overseas markets.

The Mumbai-based manufacturer described the acquisition as part of efforts to upgrade its commercial vehicle tyre testing capabilities to international standards, particularly for certification in Europe and the United States.

The Scania G460 produces 460 horsepower from its 12.7-litre engine and can handle a gross vehicle weight of 150,000 kilograms (330,693 pounds). The truck features Scania’s Super engine technology, which the Swedish manufacturer says improves fuel efficiency while cutting emissions.

CEAT officials stated that the new testing platform will help accelerate product development and reduce costs while meeting stricter global standards.

“This high-performance vehicle is not just a prime mover — it’s a strategic investment in our Commercial Vehicle Tyre Testing Infrastructure, aimed at elevating our research & development capabilities to meet global standards,” the company said in a statement.

The investment comes as Indian tyre companies grapple with volatile raw material prices while trying to capitalize on strong domestic demand from India’s growing automotive sector. Industry analysts say that manufacturers are under pressure to improve efficiency and expand internationally in order to maintain profitability.

CEAT joins other major Indian tyre makers in ramping up research capabilities as they compete for market share both domestically and abroad.

The company said the new truck will support vehicle dynamics testing and help reduce the time needed to bring new commercial tyre products to market.

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SDVerse, a leading B2B marketplace for vehicle software, has announced that global tyre major Goodyear will now promote its SightLine suite of tyre intelligence software offerings on the SDVerse platform.

This collaboration marks a significant move for Goodyear into the burgeoning software-defined vehicle (SDV) space, offering tyre-centric software solutions designed to boost vehicle performance, safety and efficiency.

Goodyear's intelligent mobility solutions, including real-time tyre health diagnostics, road surface sensing and predictive maintenance insights, are engineered to allow OEMs and Tier-1 suppliers to integrate tyre intelligence directly into a vehicle's core systems.

SDVerse will be the inaugural online marketplace to feature Goodyear's expansion from traditional hardware into the digital realm of mobility. This strategic shift by Goodyear reflects the industry's increasing focus on data-driven, connected platforms where every vehicle component contributes to a safer and more efficient driving experience.

Werner Happenhofer, Vice-President of Global Tire Intelligence & Solutions at Goodyear, said, "Our tyre intelligence technologies are at the core of our commitment to innovation. Integrating these technologies into a vehicle's control systems represents a significant step forward in enhancing vehicle safety, performance and efficiency. Partnering with SDVerse gives us the opportunity to collaborate with other members and OEMs as we meet the evolving demands of the industry."

For SDVerse, Goodyear's entry further solidifies its mission to revolutionise automotive software sourcing by connecting buyers and sellers, accelerating innovation and enabling software-defined mobility at scale.

Prashant Gulati, CEO, SDVerse, said, "We’re thrilled to welcome Goodyear to SDVerse. Goodyear’s move into software is not only bold but incredibly timely. Their presence on our platform underscores the breadth of what software-defined vehicles can become – where even tyres evolve into intelligent systems contributing real-time data and decision-making capabilities across the vehicle ecosystem."

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