SDVerse, a leading B2B marketplace for vehicle software, has announced that global tyre major Goodyear will now promote its SightLine suite of tyre intelligence software offerings on the SDVerse platform.

This collaboration marks a significant move for Goodyear into the burgeoning software-defined vehicle (SDV) space, offering tyre-centric software solutions designed to boost vehicle performance, safety and efficiency.

Goodyear's intelligent mobility solutions, including real-time tyre health diagnostics, road surface sensing and predictive maintenance insights, are engineered to allow OEMs and Tier-1 suppliers to integrate tyre intelligence directly into a vehicle's core systems.

SDVerse will be the inaugural online marketplace to feature Goodyear's expansion from traditional hardware into the digital realm of mobility. This strategic shift by Goodyear reflects the industry's increasing focus on data-driven, connected platforms where every vehicle component contributes to a safer and more efficient driving experience.

Werner Happenhofer, Vice-President of Global Tire Intelligence & Solutions at Goodyear, said, "Our tyre intelligence technologies are at the core of our commitment to innovation. Integrating these technologies into a vehicle's control systems represents a significant step forward in enhancing vehicle safety, performance and efficiency. Partnering with SDVerse gives us the opportunity to collaborate with other members and OEMs as we meet the evolving demands of the industry."

For SDVerse, Goodyear's entry further solidifies its mission to revolutionise automotive software sourcing by connecting buyers and sellers, accelerating innovation and enabling software-defined mobility at scale.

Prashant Gulati, CEO, SDVerse, said, "We’re thrilled to welcome Goodyear to SDVerse. Goodyear’s move into software is not only bold but incredibly timely. Their presence on our platform underscores the breadth of what software-defined vehicles can become – where even tyres evolve into intelligent systems contributing real-time data and decision-making capabilities across the vehicle ecosystem."

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Yokohama Rubber has established a new research and development centre in Hangzhou, China, as the Japanese tyre maker seeks to strengthen localised product development and speed up response times in the Chinese market.

The new facility, named Yokohama China Technical Center, began operations in May within the company’s new passenger car tyre plant in Hangzhou, which started production in November 2025.

The company said the centre would enable the local development of products specifically for the Chinese market, from initial research through to completion, helping to accelerate product launches and improve responsiveness to regional demand.

The centre will consolidate R&D functions for Yokohama Rubber’s tyre and multiple business divisions in China, while expanding engineering staff and testing facilities. Its activities will include tyre development, raw material analysis and evaluation, supplier audits, and mould drawing preparation.

Yokohama Rubber said the new operation would also support research into new raw materials and the development of local suppliers in China.

The company currently operates tyre plants in Hangzhou and Suzhou, alongside multiple business plants in Hangzhou and Weifang.

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Chhattisgarh-based technology company Aarika Innovation has introduced KoolWheel, an automated tyre water spray cooling system manufactured in India.

The product is designed for freight vehicles and school buses to manage tyre overheating caused by road surface temperatures.

The system uses IR (infrared) temperature sensors, a 5-bar pump and solenoid valves to spray a mist on tyres when temperatures exceed a threshold. The hardware operates on a 12V setup and includes a controller that requires no driver intervention. Dashboard indicators and buzzers provide alerts regarding system status and temperature levels.

The company has introduced two variants of the product for KoolWheel Freight, which is designed for trucks, trailers and multi-axle vehicles, covering up to 22 tyres across six axles. And KoolWheel SchoolSafe, which is developed for school buses and coaches, featuring a 50-litre stainless steel tank and an automatic shutoff to prevent battery drain.

The company states the system can reduce tyre temperatures by up to 25deg Celsius and extend tyre life by up to 35 percent. The technology is intended to reduce the risk of blowouts and maintenance costs for fleet operators. The product is currently available in markets including Chhattisgarh, Madhya Pradesh, Maharashtra, Uttar Pradesh, Rajasthan and Telangana.

Swayam Agarwal, Founder, Aarika Innovation, said, “KoolWheel has been created to solve a very real problem faced by Indian transporters and school bus operators every day. Tyre overheating is not just a maintenance issue; it directly impacts road safety, operating costs, and fleet reliability. With KoolWheel, our aim is to offer an affordable, intelligent, and Made-in-India solution that helps fleets run safer, longer, and more efficiently.”

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European tyre major Pirelli is starting production of its Cyber Tyre technology at its plant in Georgia. The facility produces tyres for the US market, including products for the motorsport segment.

The announcement occurred during the SelectUSA Investment Summit. Cyber Tyre is a system that collects data from sensors embedded in tyres. This data is processed through software and algorithms to communicate with vehicle electronics. The system is intended to integrate with driving systems to provide functionalities for mobility and safety.

Pirelli is also introducing the Modular Integrated Robotised System (MIRS) at the factory. This manufacturing process uses robots to manage productivity and quality. The system creates a link between product design and application. This update is intended to increase the production capacity of the site.

The Georgia plant has operated for over two decades and includes a research and development centre. The facility uses natural rubber certified by the Forest Stewardship Council.

Claudio Zanardo, CEO of Pirelli North America, said, “The start of Cyber Tyre production in our Rome, Georgia plant is a significant milestone for Pirelli in this country. It reflects our commitment to bringing advanced technologies like Cyber Tyre closer to the market, further strengthening our industrial footprint and innovation capabilities in the United States.”

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The Yokohama Rubber Co., Ltd. developed a proprietary tyre mould design support system in April 2026, integrating finite element method (FEM) simulations and the company’s own artificial intelligence technology. This new tool is designed to augment the expertise of development personnel, enabling even less experienced staff to efficiently design moulds. It achieves this by providing data derived from numerous virtual experiments, which clarify how different mould design factors influence tyre characteristics.

The system accelerates mould development, lowers costs and minimises the rework typically associated with realising new designs. Furthermore, by fostering a multi-perspective understanding of the links between mould design elements and tyre performance, the tool equips Yokohama Rubber’s developers with fresh insights. These discoveries are expected to aid in creating tyres capable of achieving higher performance levels.

Developed under Yokohama Rubber’s HAICoLab AI concept launched in October 2020, the system addresses longstanding challenges. Mould design critically affects tyre traits, but traditionally understanding this relationship required expensive, time-consuming trial production and evaluations. The process also depended heavily on the tacit know-how of highly experienced staff, leading to variations in accuracy and development time based on individual expertise.

The support system resolves these issues through automated simulations and AI-based prediction and visualisation. It first generates numerous tyre FEM models with varied mould shapes and calculates their characteristics in a virtual space. These results train an AI surrogate model that instantly predicts design factor-performance relationships. By applying explainable AI technologies like SHAP and Partial Dependence Plots, the company’s developers can quantitatively visualise each factor’s impact, easily determining necessary adjustments to achieve targeted tyre characteristics.

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