The integration of Radio Frequency Identification (RFID) technology into the tyre industry is gaining momentum, offering solutions for traceability, sustainability and lifecycle management. Beontag, in collaboration with Michelin, is spearheading this innovation by jointly designing specialised RFID tags that can withstand the harsh conditions tyres face, such as extreme heat and pressure. The tags store crucial data, enabling efficient recycling, retreading and warranty management. As the tyre industry evolves, RFID adoption is seen as essential for ensuring authenticity, improving asset management and supporting regulatory frameworks. However, challenges remain in scaling production and increasing industry awareness.

Punch card systems, barcodes, dog tags, biometric scanners etc. are all instruments that offer basic information about humans and commodities for identification, authentication, traceability and retrospection.

The tyre industry is similarly standing at a crossroad where the demand for traceability and retrospection is growing. Tyre manufacturers, retailers, retreaders and recyclers are showing a growing exuberance for digital footprints that can record, summarise and authenticate information related to each existing and new tyres throughout the commodities lifecycle.

And the simple solution catering to such demands is a radio frequency identification (RFID) tags. While the use of RFID tags is new within the global tyre market, these have found a stronghold across retail, logistics, manufacturing, healthcare etc.

The tag is changing the game of traceability within tyre markets as the adoption grows. Technological companies are collaborating with tyre manufacturers to develop tailor-made RFIDs.

International RFID and IoT expert Beontag is one such company that has developed RFID tags for the tyre industry. Divulging deep into the engineering mechanics of the tag, APAC Senior Sales Manager Evelyn Ong told Tyre Trends, “RFID technology used in tyres is significantly different from conventional RFID applications due to the harsh conditions tyres endure, such as high temperature, pressure and wear and tear. Unlike RFID tags used in retail or medical settings, tyre RFID tags must be engineered to survive extreme conditions. As a result, traditional RFID designs, which use PET labels and conductive paste for chip attachment, are unsuitable. Instead, tyre RFID tags rely on a mechanically robust and inductively coupled antenna structure.”

“Designing RFID for tyres required a completely new approach, and the current version (generation four) is believed to be durable enough to last the entire lifecycle of a tyre. This innovation aligns with initiatives like the European Digital Product Passport (DPP), which mandates that products must be identifiable throughout their life cycle. Although RFID chips themselves only store a unique identifier (similar to a FASTag or car license plate), all detailed data such as manufacturing date, plant origin, distribution history, usage, retreading details and material composition is stored in backend software systems. As the tyre moves through the supply chain, each stakeholder adds relevant data to the software based on the RFID, creating a comprehensive database that supports traceability and lifecycle management including recycling or retreading,” she added.

The company’s main RFID tag for the tyre industry includes a chip with memory, enabling it to store data and serve as a digital identifier for the physical tyre using radio waves. This transforms a traditional tyre into a digitally traceable product.

Beontag jointly designed this RFID tag with Michelin, exploring the benefits of embedding a chip in tyres for purposes like asset management and product authentication and was instrumental in driving standardisation across the industry. While Michelin is the first tyre manufacturer to roll out the new ‘smart tyres’ with Beontag technology, the manufacturer recently announced a partnership with Kumho Tire and aims to go into partnership with other brands in the near future.

DEMAND AND SUPPLY

The company recently participated in a global tyre exhibition and rationalised its participation with significant long-term potential of the tyre RFID market. “With over 30 billion tyres in circulation globally, the scale of the opportunity is enormous. Having worked in RFID for over 20 years, the technology excels in applications involving products that are physically similar and difficult to differentiate visually like tyres. This makes tyres an ideal use case for RFID,” said the official.

Ong explained that beyond the European Digital Product Passport regulation, a key driver for embedding RFID in tyres is the fundamental need for every product to have a unique identity, whether through a barcode, QR code or digital tag. In the tyre industry, this need has been especially pressing due to the limitations of traditional identification methods like hot stamping, which often wear off over time and result in a loss of traceability.

She noted that the absence of a durable, readable ID creates challenges in verifying authenticity, determining warranty status and tracing the tyre’s origin. For instance, without a reliable identifier, it becomes difficult to confirm whether a tyre is genuinely from Michelin or to retrieve key manufacturing details such as plant location, batch number or intended distribution path.

By embedding RFID tags with unique digital identities, the industry gains the ability to link every part of the tyre’s lifecycle across the value chain. This ensures consistent traceability, facilitates better inventory and warranty management and combats counterfeiting.

“We are actively engaging with the top 10 global tyre manufacturers in the transition towards RFID-enabled tyres. While the European market is leading adoption driven largely by regulatory frameworks, we are also working with tyres manufacturers across the Asia-Pacific region and beyond.

“Although OEMs like Michelin are beginning to integrate RFID tags, starting with high-end passenger tyres, there is a growing and immediate demand from the aftermarket. This secondary market includes fleet operators, leasing companies and pay-per-use models, where the need for tyre tracking is urgent. These businesses want to monitor retreading cycles, ensure asset recovery and verify ownership, especially to prevent tyre theft or unauthorised replacements,” she added.

According to Ong, some aftermarket players are even looking to embed RFID tags independently rather than waiting for OEMs to standardise the process, underscoring strong demand outside the traditional supply chain.

When asked about growth potential between the passenger and commercial segments, she indicated that although current OEM efforts are focused on high-end passenger tyres, interest from the commercial and aftermarket sectors is strong and could drive faster adoption due to practical and financial incentives.

Furthermore, RFID tags play a key role in sustainability by enabling traceability throughout a tyre’s lifecycle. It allows manufacturers to capture crucial data at the point of manufacture, which is essential for tracking and recycling. With RFID, recycling processes become more efficient because tyres can be easily sorted based on type, size and materials. This minimises waste, reduces sorting time and improves the overall effectiveness of recycling efforts.

HURDLES IN ADOPTION

The executive noted that there are unique challenges of designing an RFID tag for tyres given the nature of its operations. To address these hurdles, the company and Michelin jointly designed and extensively validated a specialised RFID tag consisting of a chip and an antenna, which is fully embedded within the tyre.

This tag is designed to be invisible from the outside and integrated into the tyre structure in a way that ensures durability without compromising performance. The antenna’s spring-like structure allows it to expand and contract along with the tyre’s movement without affecting its function.

Crucially, the connection between the chip module and spring antenna is linkless, using inductive coupling instead of mechanical connection. This inductive mechanism ensures reliability even under extreme conditions like high temperature, pressure and physical deformation.

Although the tag is not constantly read during vehicle operation, it must remain functional and readable during inspections or servicing.

Alluding to broader industry challenges towards adoption, Ong said, “Current challenges centre primarily around a lack of awareness and industrialisation of the production process in existing tyre production lines and factories. Unlike retail, where RFID is well-established, the tyre sector is still in the early stages of adoption. Because of this, there is a need to educate the market, build trust and demonstrate real-world use cases. Potential customers are hesitant to act as first movers and prefer to see proven implementations to reduce perceived risk. A hopeful future challenge would be demand outpacing production capacity. However, a more realistic and significant long-term challenge lies in technological evolution, particularly around IC size, performance development and adding more functionality through sensor information.”

INTEGRATING RFIDS

The RFID chip used in tyres stores a minimum of 96 bits of data, which aligns with the standard size modelled after barcodes. This size is sufficient to encode essential identifying information including a serialised number.

While barcodes only identify products at the SKU level, RFID allows each item to have a unique identifier, making it far more powerful for inventory management. At every stage in the tyre’s lifecycle, it is the responsibility of the user or stakeholder to read the RFID tag and input relevant data into the software system, linking it to the tag’s unique identifier.

One of the most compelling applications of tyre RFID is during the tyre’s second life – especially in retreading. In this stage, the retreader can embed a new RFID tag and effectively reset the tyre’s lifecycle. This allows the retreading company to claim and track the work they’ve done including how many times the tyre has been retreaded and when.

Fleet operators or regulators can use this data to verify authenticity, ensure compliance and manage safety.

At the end of the tyre’s life, especially during the recycling stage, RFID continues to offer value by recording the tyre’s complete journey. Recyclers can access a tyre’s full history by ensuring proper handling and reporting.

The key challenge in placing the RFID tag is ensuring its proper location and integration into the tyre’s structure. This process must be carefully controlled as the tag must not only be positioned in the optimal spot but also withstand the stresses and heat of the curing process. If the tag was placed improperly, it could potentially cause issues with its performance, especially in terms of readability after the tyre is fully cured and ready for use.

COMPETITION AND EVOLUTION

Besides Beontag, there are other companies operating within the tyre RFID space. Alluding to the distinction between them, Ong explained, “The main difference of our product lies in the patented POD design (POD = IC module/package). Our product utilises a special alloy for the antenna, which prevents deformation and ensures consistent diameter and gap size. Additionally, the chip packaging has been specifically designed to offer better protection, reducing the risk of damage and ensuring reliable readings.”

She explained that the company’s business case for RFID technology in the tyre industry is clear and it believes strongly in its potential. She emphasised the importance of spreading awareness about the technology, as Europe will be implementing the technology first, but other regions including APAC and the Americas will be catching up as the technology is proven in the coming years.

Designed to tackle the largest truck and bus wheels while maintaining precision for passenger vehicles, the RB30T Hybrid Wheel Balancer from Ranger (a BendPak division) delivers power and versatility. Switching between heavy-duty and light-duty applications is effortless, requiring just a button press. Its integrated pneumatic wheel lift enhances safety and ergonomics by minimising manual handling and reducing injury risks.

Capable of balancing wheels for buses, semi-trucks, OTR vehicles, light trucks and cars, the RB30T ensures fast, accurate results without recalibration. Its re-engineered platform supports wheels up to 330 lbs (approx. 150 kg), 49.25 inches in diameter and 20 inches wide, with rapid cycle times – seven seconds for car wheels and around 20 seconds for full truck assemblies. At its core, the Ranger Drive-Check system uses advanced 64-bit processing and quartz piezoelectric sensors to detect even the slightest imbalances across multiple axes. This smart technology simulates real-world driving conditions, identifying vibrations before they become road issues and automatically recommending optimal corrections.

Built for durability, the RB30T features a ribbed nylon-fibre drive belt, counter-weighted flywheel system and a three-phase motor with solid-state phase conversion for smooth, high-torque operation under heavy loads. The balancer comes ready to use with a commercial mounting kit, including cones and adapters, while its spacious top tray and side shelves keep wheel weights and tools organised for efficient workflow.

Available as a standalone unit or with the Ranger Select package – which includes professional installation and training – the RB30T is a robust solution for shops handling diverse wheel balancing needs.

Sean Price, Director of Product Development, said, “The new RB30T wheel balancer can do it all. Its versatility makes the RB30T a great choice not just for heavy-duty fleets and repair garages but also for high-volume tyre shops and mixed fleets.”

Bridgestone has officially rolled out its proprietary aircraft tyre management system “easytrack” in collaboration with Cebu Pacific Air, marking the first deployment of the solution by a commercial airline.

The system, launched in April 2025, uses QR codes and a smartphone app to track aircraft tyres across the supply chain—replacing Cebu Pacific’s manual, paper-based process.

“As Cebu Pacific continues to expand its operations, it's essential that we invest in smart solutions that enhance efficiency and reduce manual workload,” said Shevantha Weerasekera, Vice President, Engineering & Fleet Management at Cebu Pacific. “Partnering with Bridgestone to implement the ‘easytrack’ system has enabled us to significantly improve our tyre  management processes significantly, ensuring greater accuracy, safety, and productivity across our operations.”

Bridgestone said the system has halved labour time for inventory management and achieved full tyre tracking accuracy after verification trials at Cebu Pacific’s warehouses, MROs, and maintenance bases.

“As a value co-creation partner, we have proposed solutions tailored to on-site operations based on learnings and insights gained from Cebu Pacific Air’s frontline operations,” said Arata Tomita, Director, Global Aviation Tire Solutions Business Division at Bridgestone. “We are very pleased that the official implementation of ‘easytrack’ has contributed to the improvement of operational accuracy, safety, and productivity.”

Bridgestone said the move aligns with its “Bridgestone E8 Commitment,” with a focus on enhancing efficiency and ecology by supporting sustainable tyre practices and operational productivity.

Japanese start-up ispace inc. and tyre maker Bridgestone have agreed to jointly develop tyres for small and midsize lunar rovers, targeting Moon use by 2029.

The partnership equips Bridgestone’s elastic wheel technology—designed to adapt to harsh lunar terrain—on ispace's rover prototypes. The companies will conduct Earth-based performance tests before Moon deployment.

“Bridgestone’s lunar rover tyre has a structure of thin metal spokes, enabling flexible deformation while maintaining durability,” said Masaki Ota, Director of OE Business Strategy & Planning/New Mobility Business Division at Bridgestone. “This design delivers superior ability to traverse and shock absorption, allowing the rover to traverse the lunar surface and overcome obstacles such as lunar rocks.”

Bridgestone started developing lunar rover tyres in 2019 and unveiled concept models in April 2025 with lower weight to suit smaller rover platforms.

ispace, known for micro-sized lunar rovers, sees the partnership as key to its long-term lunar economy mission.

“ispace's goal of establishing a new economy on the Moon requires the participation of players from a wide range of industries,” said Takeshi Hakamada, Founder & CEO of ispace. “Bridgestone… is now developing lunar rover tyres for the extreme environments found on the Moon. These tyres will undoubtedly contribute to future human advancement on the Moon.”

The companies said they are also exploring collaboration opportunities through the Space Strategy Fund at Japan’s national space agency, JAXA.

Magna Tyres, a leading premium off-the-road (OTR), industrial and truck tyre solutions company, has launched a new AI-powered (Artificial Intelligence) chatbot on its official website.

The chatbot will provide instant assistance to its customers 24x7 in any language around the world.

Robert Gruijters, Head of Marketing, Magna Tyres, said, “Customer service is at the core of our brand promise. With a Net Promoter Score (NPS) of 67, we already outperform many in our industry and this launch reinforces our commitment to becoming a truly best-in-class brand by being always available, accessible and responsive.”

This move is part of the company’s efforts to not only meet but exceed customer expectations by providing an instantaneous response ranging from product queries to general support.