The integration of Radio Frequency Identification (RFID) technology into the tyre industry is gaining momentum, offering solutions for traceability, sustainability and lifecycle management. Beontag, in collaboration with Michelin, is spearheading this innovation by jointly designing specialised RFID tags that can withstand the harsh conditions tyres face, such as extreme heat and pressure. The tags store crucial data, enabling efficient recycling, retreading and warranty management. As the tyre industry evolves, RFID adoption is seen as essential for ensuring authenticity, improving asset management and supporting regulatory frameworks. However, challenges remain in scaling production and increasing industry awareness.

Punch card systems, barcodes, dog tags, biometric scanners etc. are all instruments that offer basic information about humans and commodities for identification, authentication, traceability and retrospection.

The tyre industry is similarly standing at a crossroad where the demand for traceability and retrospection is growing. Tyre manufacturers, retailers, retreaders and recyclers are showing a growing exuberance for digital footprints that can record, summarise and authenticate information related to each existing and new tyres throughout the commodities lifecycle.

And the simple solution catering to such demands is a radio frequency identification (RFID) tags. While the use of RFID tags is new within the global tyre market, these have found a stronghold across retail, logistics, manufacturing, healthcare etc.

The tag is changing the game of traceability within tyre markets as the adoption grows. Technological companies are collaborating with tyre manufacturers to develop tailor-made RFIDs.

International RFID and IoT expert Beontag is one such company that has developed RFID tags for the tyre industry. Divulging deep into the engineering mechanics of the tag, APAC Senior Sales Manager Evelyn Ong told Tyre Trends, “RFID technology used in tyres is significantly different from conventional RFID applications due to the harsh conditions tyres endure, such as high temperature, pressure and wear and tear. Unlike RFID tags used in retail or medical settings, tyre RFID tags must be engineered to survive extreme conditions. As a result, traditional RFID designs, which use PET labels and conductive paste for chip attachment, are unsuitable. Instead, tyre RFID tags rely on a mechanically robust and inductively coupled antenna structure.”

“Designing RFID for tyres required a completely new approach, and the current version (generation four) is believed to be durable enough to last the entire lifecycle of a tyre. This innovation aligns with initiatives like the European Digital Product Passport (DPP), which mandates that products must be identifiable throughout their life cycle. Although RFID chips themselves only store a unique identifier (similar to a FASTag or car license plate), all detailed data such as manufacturing date, plant origin, distribution history, usage, retreading details and material composition is stored in backend software systems. As the tyre moves through the supply chain, each stakeholder adds relevant data to the software based on the RFID, creating a comprehensive database that supports traceability and lifecycle management including recycling or retreading,” she added.

The company’s main RFID tag for the tyre industry includes a chip with memory, enabling it to store data and serve as a digital identifier for the physical tyre using radio waves. This transforms a traditional tyre into a digitally traceable product.

Beontag jointly designed this RFID tag with Michelin, exploring the benefits of embedding a chip in tyres for purposes like asset management and product authentication and was instrumental in driving standardisation across the industry. While Michelin is the first tyre manufacturer to roll out the new ‘smart tyres’ with Beontag technology, the manufacturer recently announced a partnership with Kumho Tire and aims to go into partnership with other brands in the near future.

DEMAND AND SUPPLY

The company recently participated in a global tyre exhibition and rationalised its participation with significant long-term potential of the tyre RFID market. “With over 30 billion tyres in circulation globally, the scale of the opportunity is enormous. Having worked in RFID for over 20 years, the technology excels in applications involving products that are physically similar and difficult to differentiate visually like tyres. This makes tyres an ideal use case for RFID,” said the official.

Ong explained that beyond the European Digital Product Passport regulation, a key driver for embedding RFID in tyres is the fundamental need for every product to have a unique identity, whether through a barcode, QR code or digital tag. In the tyre industry, this need has been especially pressing due to the limitations of traditional identification methods like hot stamping, which often wear off over time and result in a loss of traceability.

She noted that the absence of a durable, readable ID creates challenges in verifying authenticity, determining warranty status and tracing the tyre’s origin. For instance, without a reliable identifier, it becomes difficult to confirm whether a tyre is genuinely from Michelin or to retrieve key manufacturing details such as plant location, batch number or intended distribution path.

By embedding RFID tags with unique digital identities, the industry gains the ability to link every part of the tyre’s lifecycle across the value chain. This ensures consistent traceability, facilitates better inventory and warranty management and combats counterfeiting.

“We are actively engaging with the top 10 global tyre manufacturers in the transition towards RFID-enabled tyres. While the European market is leading adoption driven largely by regulatory frameworks, we are also working with tyres manufacturers across the Asia-Pacific region and beyond.

“Although OEMs like Michelin are beginning to integrate RFID tags, starting with high-end passenger tyres, there is a growing and immediate demand from the aftermarket. This secondary market includes fleet operators, leasing companies and pay-per-use models, where the need for tyre tracking is urgent. These businesses want to monitor retreading cycles, ensure asset recovery and verify ownership, especially to prevent tyre theft or unauthorised replacements,” she added.

According to Ong, some aftermarket players are even looking to embed RFID tags independently rather than waiting for OEMs to standardise the process, underscoring strong demand outside the traditional supply chain.

When asked about growth potential between the passenger and commercial segments, she indicated that although current OEM efforts are focused on high-end passenger tyres, interest from the commercial and aftermarket sectors is strong and could drive faster adoption due to practical and financial incentives.

Furthermore, RFID tags play a key role in sustainability by enabling traceability throughout a tyre’s lifecycle. It allows manufacturers to capture crucial data at the point of manufacture, which is essential for tracking and recycling. With RFID, recycling processes become more efficient because tyres can be easily sorted based on type, size and materials. This minimises waste, reduces sorting time and improves the overall effectiveness of recycling efforts.

HURDLES IN ADOPTION

The executive noted that there are unique challenges of designing an RFID tag for tyres given the nature of its operations. To address these hurdles, the company and Michelin jointly designed and extensively validated a specialised RFID tag consisting of a chip and an antenna, which is fully embedded within the tyre.

This tag is designed to be invisible from the outside and integrated into the tyre structure in a way that ensures durability without compromising performance. The antenna’s spring-like structure allows it to expand and contract along with the tyre’s movement without affecting its function.

Crucially, the connection between the chip module and spring antenna is linkless, using inductive coupling instead of mechanical connection. This inductive mechanism ensures reliability even under extreme conditions like high temperature, pressure and physical deformation.

Although the tag is not constantly read during vehicle operation, it must remain functional and readable during inspections or servicing.

Alluding to broader industry challenges towards adoption, Ong said, “Current challenges centre primarily around a lack of awareness and industrialisation of the production process in existing tyre production lines and factories. Unlike retail, where RFID is well-established, the tyre sector is still in the early stages of adoption. Because of this, there is a need to educate the market, build trust and demonstrate real-world use cases. Potential customers are hesitant to act as first movers and prefer to see proven implementations to reduce perceived risk. A hopeful future challenge would be demand outpacing production capacity. However, a more realistic and significant long-term challenge lies in technological evolution, particularly around IC size, performance development and adding more functionality through sensor information.”

INTEGRATING RFIDS

The RFID chip used in tyres stores a minimum of 96 bits of data, which aligns with the standard size modelled after barcodes. This size is sufficient to encode essential identifying information including a serialised number.

While barcodes only identify products at the SKU level, RFID allows each item to have a unique identifier, making it far more powerful for inventory management. At every stage in the tyre’s lifecycle, it is the responsibility of the user or stakeholder to read the RFID tag and input relevant data into the software system, linking it to the tag’s unique identifier.

One of the most compelling applications of tyre RFID is during the tyre’s second life – especially in retreading. In this stage, the retreader can embed a new RFID tag and effectively reset the tyre’s lifecycle. This allows the retreading company to claim and track the work they’ve done including how many times the tyre has been retreaded and when.

Fleet operators or regulators can use this data to verify authenticity, ensure compliance and manage safety.

At the end of the tyre’s life, especially during the recycling stage, RFID continues to offer value by recording the tyre’s complete journey. Recyclers can access a tyre’s full history by ensuring proper handling and reporting.

The key challenge in placing the RFID tag is ensuring its proper location and integration into the tyre’s structure. This process must be carefully controlled as the tag must not only be positioned in the optimal spot but also withstand the stresses and heat of the curing process. If the tag was placed improperly, it could potentially cause issues with its performance, especially in terms of readability after the tyre is fully cured and ready for use.

COMPETITION AND EVOLUTION

Besides Beontag, there are other companies operating within the tyre RFID space. Alluding to the distinction between them, Ong explained, “The main difference of our product lies in the patented POD design (POD = IC module/package). Our product utilises a special alloy for the antenna, which prevents deformation and ensures consistent diameter and gap size. Additionally, the chip packaging has been specifically designed to offer better protection, reducing the risk of damage and ensuring reliable readings.”

She explained that the company’s business case for RFID technology in the tyre industry is clear and it believes strongly in its potential. She emphasised the importance of spreading awareness about the technology, as Europe will be implementing the technology first, but other regions including APAC and the Americas will be catching up as the technology is proven in the coming years.

Comments (0)

ADD COMMENT

Link Copied!

NASA has launched a three-phase competition offering USD 155,000 in prizes to develop next-generation wheels for lunar rovers, as the US space agency prepares for sustained exploration missions to the Moon’s surface.

The “Rock and Roll with NASA Challenge” seeks lightweight, durable wheel designs capable of traversing the Moon’s harsh terrain of razor-sharp regolith whilst maintaining performance in extreme temperature variations and carrying substantial cargo loads at higher speeds.

The competition addresses critical mobility challenges facing future lunar missions, where traditional rover wheels have struggled with the Moon’s abrasive surface materials and temperature extremes that can plummet to minus 173 degrees Celsius during lunar nights.

“The next era of lunar exploration demands a new kind of wheel – one that can sprint across razor-sharp regolith, shrug off extremely cold nights, and keep a rover rolling day after lunar day,” NASA stated in announcing the challenge.

The programme unfolds across three distinct phases. Phase 1, which opened on 28 August and runs until 4 November 2025, will reward the best conceptual designs and analyses. Phase 2, scheduled for January through April 2026, will fund prototype development. The final phase in May-June 2026 will test leading designs through live obstacle courses simulating lunar conditions.

For the concluding phase, NASA will deploy MicroChariot, a 45-kilogram test rover, to evaluate top-performing wheel designs at the Johnson Space Centre Rockyard facility in Houston, Texas. The testing ground will simulate the challenging lunar terrain that future missions must navigate.

The competition remains open to diverse participants, from university student teams and independent inventors to established aerospace companies, reflecting NASA’s broader strategy of engaging private sector innovation for space exploration technologies.

NASA mobility engineers will provide ongoing feedback throughout the competition phases, offering participants insights from the agency’s extensive experience in planetary rover operations, including successful missions to Mars.

The challenge comes as NASA intensifies preparations for the Artemis programme, which aims to establish a sustained human presence on the Moon and serve as a stepping stone for eventual Mars exploration missions.

Current lunar rover designs have faced limitations in speed, cargo capacity, and durability when operating across the Moon’s challenging surface conditions, creating demand for breakthrough mobility solutions that can support extended surface operations.

The competition timeline positions Phase 2 prototype funding to commence in January 2026, allowing successful Phase 1 participants several months to refine their concepts before advancing to hardware development.

Comments (0)

ADD COMMENT

Link Copied!

VMI will display its automated Strainer Plate Cleaning Station, a significant innovation designed to address a longstanding challenge within the rubber manufacturing industry, at the upcoming Global Polymer Summit in Cleveland. This comes at a critical time of rapid economic expansion in the United States, largely fuelled by construction and industrial renewal, which is driving increased demand for high-quality, efficiently produced rubber components.

These components are essential across a vast spectrum of applications, from microscopic seals and industrial machinery to pipelines and specialised products for extreme environments. To keep pace, US manufacturers are actively seeking advanced equipment that combines superior quality, shorter lead times and robust stateside support. For over two decades, VMI has met these exact needs from its Ohio operations, offering German-engineered solutions supported by responsive local service.

The new Strainer Plate Cleaning Station exemplifies VMI's pioneering ‘Hands-off, Eyes-off’ automation philosophy, previously applied to its industry-standard tyre building machines. This system utilises advanced robotics to completely transform what has traditionally been one of the most labour-intensive, unpleasant and hazardous jobs in a rubber factory. The automated Strainer Plate Cleaning Station will be demonstrated in operation at VMI’s booth, number 1430, during the Global Polymer Summit from 8th to 11th September.

The benefits of this automation are substantial. Companies can reallocate skilled workers to more value-added production roles, thereby boosting overall productivity and driving down unit costs. This enhanced efficiency allows businesses to become more competitive and responsive to dynamic market demands. The system integrates seamlessly with VMI’s extrusion and gear pump systems, which are backed by proprietary management software that enables the flexible production of both standard and highly specialised components on a single platform.

Comments (0)

ADD COMMENT

Link Copied!

The Qingdao Municipal Government Information Office recently hosted a media briefing on ‘Shandong's Top Brands on the Industrial Chain – Intelligent Equipment Industrial Chain’ at the MESNAC Jiaozhou Equipment Industrial Park. Senior leaders from MESNAC and three other prominent firms were in attendance to present their advancements and field questions from journalists.

A central focus was on MESNAC's proprietary ROC R&D platform, a unique modular system engineered specifically for the rubber equipment sector. This platform is fundamentally structured around client requirements, integrating comprehensive product design, technological development and rigorous testing protocols. This architecture facilitates a configurable development process, allowing for both large-scale customisation and remarkably agile product delivery. The company's operational philosophy was explained as a dedicated team model, where a single unit focuses its expertise on one product for its entire lifecycle. This meticulous approach has generated significant industry innovations in recent years, including fully automatic material weighing systems, unmanned tire building machinery and intelligent tyre curing press workshops capable of operating as fully unmanned ‘lights-out’ facilities.

The event included a practical demonstration of this technology in action. Attendees witnessed the NPS Semi-steel One-stage Building Machine, which achieves a single-tyre production cycle of just 35 seconds through complete automation. This system boasts world-class efficiency, requiring only one person to supervise multiple machines simultaneously. It embodies a new generation of intelligent manufacturing by seamlessly integrating cutting-edge technologies such as precision machine vision, industrial robotics, sophisticated industrial IoT software and autonomous learning capabilities.

Comments (0)

ADD COMMENT

Link Copied!

NEXEN TIRE has inaugurated a cutting-edge High Dynamic Driving Simulator at its Magok-based NEXEN UniverCity R&D centre in Seoul. A first-of-its-kind installation within the South Korean tyre industry, this advanced system represents a pivotal step in modernising tyre development by leveraging virtual reality and artificial intelligence.

The simulator functions by creating a highly realistic virtual driving environment. Engineers can input specific vehicle data and parameters to conduct precise testing of performance metrics such as acceleration, braking and handling across a diverse range of simulated road conditions, all within a controlled laboratory setting.

This technological advancement is expected to significantly streamline NEXEN TIRE’s research and development operations. It will reduce the need for physical prototypes and extensive real-world vehicle tests, which in turn accelerates development cycles and lowers associated costs. A major strategic benefit is the enhanced ability to meet the exacting performance standards required by global automakers for original equipment tyres, especially for new and high-performance vehicle models.

The shift towards virtual testing also supports the company's sustainability objectives by diminishing the fossil fuel consumption typically involved in traditional road testing, thereby supporting its broader environmental, social and governance (ESG) commitments. This move aligns with a larger industry trend where automakers are rapidly adopting virtual processes to improve efficiency.

Looking forward, NEXEN TIRE plans to build upon this simulator to establish a comprehensive Full Virtual Development Process. This long-term strategy aims to integrate advanced simulation with finite element method analysis and AI, ultimately working towards a future where physical testing is largely replaced by virtual validation.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Ahead of the industry trend towards virtual development of vehicles and tyres, the establishment of our High Dynamic Driving Simulator is a strategic investment to lead the future mobility sector. By combining VR and AI technologies, we will enhance both the efficiency and precision of our R&D while contributing to ESG management, thereby strengthening our global competitiveness.”

Comments (0)

ADD COMMENT

Link Copied!