Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?

The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market. 

What will drive the Indian truck and bus tyre market in future?

This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.

The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.

Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers. 

The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?

Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.  

How do you distinguish the product requirements for developed and developing countries?

It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.

MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?

This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.    

Will you be open to more partnerships in India?

The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.

According to you, what are the more significant challenges for scientists and engineers in the tyre industry?

Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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In a strategic move to deepen its engagement in the Middle East, Hankook Tire, along with Al Dobowi Tyre Company, the official distributors of Hankook in UAE since 1978 under Al Dobowi Group, has entered a three-year official partnership with the celebrated football club Al Ain FC, effective January 2026. The alliance was formally inaugurated at Al Ain’s Hazza Bin Zayed Stadium. This collaboration aims to significantly elevate Hankook’s premium brand stature on a global scale by connecting with the club’s vast regional fanbase and leveraging prominent marketing channels, such as stadium LED advertising.

Al Ain FC, founded in 1968 and currently leading the 2024/2025 season, is the most decorated club in the UAE, boasting numerous domestic and continental titles. Partnering with such an institution provides Hankook a powerful platform to reinforce its market leadership. The sponsorship strategy includes exclusive initiatives like a VIP Hospitality Program and the Ainawi Membership season cards, designed to foster closer sales relationships and deliver distinctive experiences to stakeholders across the region.

This partnership builds upon Hankook's established efforts to cultivate a premium image in the Middle East and Africa, underscored by the introduction of its high-performance Ventus evo tyre series and its role as an original equipment supplier for luxury automotive brands in the local market. Simultaneously, Al Dobowi Group continues to enhance its advanced service infrastructure, aiming to surpass customer expectations at every touchpoint and further strengthen consumer engagement alongside Hankook.

Jong Woo Kim, Vice President – Middle East & Africa Regional HQ, Hankook Tire & Technology, said, “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE. Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”

Surender Singh Kandhari, Chairman, Al Dobowi Group, said, "Al Ain FC is a symbol of success, and we are honoured to join this journey. This partnership brings together three brands standing for performance and long-term commitment."

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Citira, a Sweden-based company specialising in circular tyre management, has announced a definitive strategic step in its ambition to become a leading, integrated provider in the Northern European circular tyre ecosystem with the acquisition of Tyrefix. The agreement, executed on 20 January 2026 and expected to close imminently, secures a robust and scalable operational foundation for Citira in the United Kingdom, representing a core pillar of its geographic expansion.

Tyrefix is renowned for its four decades of specialised service excellence. The company operates a nationwide fleet delivering on-site tyre management, repair and replacement exclusively for off-highway and earthmoving machinery, a sector where equipment uptime, worksite safety and service reliability are non-negotiable for its industrial clientele.

This transaction is fundamentally value-driven. It provides Citira with immediate access to Tyrefix’s established national network, its deeply entrenched customer relationships and its unique mobile service expertise. The integration of this proven model is anticipated to generate significant commercial synergies and cross-selling opportunities across Citira’s broader portfolio, enhancing service offerings for all customers.

Post-closure, Tyrefix will continue its operations under the trusted Tyrefix brand, preserving its customer-facing identity and its experienced management team, including Oliver Johnson, Jon Pitman and Steve Bareham, who will transition to become co-owners within the Citira group. The transaction facilitates a full exit for the current investment company, Literacy Capital, and other minority shareholders, transferring ownership to Citira and marking a new chapter of growth.

David Boman, CEO, Citira, said, “I am very happy to welcome Oliver, Jon, Steve and the entire Tyrefix team to Citira. Tyrefix’s model is unique and has shown great success during several decades, and still has potential for growth across current and new market segments. With Oliver at the helm, I am confident that our expansion into the United Kingdom will become another success story of Citira.”

Oliver Johnson, CEO, Tyrefix, said, “Joining Citira allows Tyrefix Group to advance our already strong market position in off-highway tyre services while providing additional solutions to minimise vehicle downtime. By becoming part of a larger organisation, Tyrefix Group gains access to additional resources and increased opportunities to accelerate our growth plans.”

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