Agile and Flexible Solutions To Sustainable Mobility
- By Sharad Matade
- October 13, 2021
Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?
The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market.
What will drive the Indian truck and bus tyre market in future?
This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.
The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.
Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers.
The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?
Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.

How do you distinguish the product requirements for developed and developing countries?
It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.
MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?
This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.
Will you be open to more partnerships in India?
The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.
According to you, what are the more significant challenges for scientists and engineers in the tyre industry?
Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)
Austone Meijie UHP Tyre Shines At Prinx Chengshan Charity Event
- By TT News
- May 07, 2026
Prinx Chengshan has introduced its latest ultra-high-performance tyre, the Austone Meijie, through a charity test-drive event held in Kunming on 26 and 27 April. Centred on the theme ‘Cherish Every Moment with Love’, the initiative brought together dealers and store representatives to blend cutting-edge tyre technology with social responsibility. The new tyre was highlighted throughout as the group embarked on a mountainous journey focused on rural education support.
The charity effort targeted left-behind children, addressing both educational and daily needs as part of Prinx Chengshan’s broader corporate social responsibility commitments. Volunteers travelled to Jibi Primary School in Zhongshu Town, Luxi County, where 80 percent of students are boarders and nearly half of all families come from poverty-registered or low-income households. The convoy delivered stationery kits, sports equipment and backpacks to fill resource gaps at the campus.



Beyond material aid, the event fostered personal connections and emotional warmth, with the Austone brand philosophy of cherishing every moment put into practice. The new tyre played a key role in safeguarding the journey across city streets, highways and winding mountain roads. Participants gained direct experience of the Austone Meijie’s handling, durability and comfort throughout the convoy’s travels.
Professional test-drive sessions at Kunming Yujia Auto & Motor Sports Park further demonstrated the new tyre’s capabilities. In dry braking tests, the Austone Meijie delivered confident control and immediate response. The tyre’s high-grip tread compound and wide longitudinal grooves tackled wet surfaces by ensuring stable lane changes even through standing water. The new tyre provided unwavering lateral support and precise steering throughout the journey.
TRF Announces Finalists For Inaugural Circle Of Change Awards
- By TT News
- May 07, 2026
The Tire Recycling Foundation (TRF) has officially announced the finalists for its first-ever Circle of Change Awards, a national programme designed to honour individuals, organisations and teams advancing tyre recycling and circular economy leadership. The winners are scheduled to be revealed on 14 May 2026, during the Tire Recycling Conference Awards Luncheon in Denver, Colorado. This year’s conference carries the theme ‘Tread Boldly: Advancing Tire Recycling Through Collective Innovation’.
The pool of finalists spans state-led programmes that have developed scalable and self-sustaining markets for recycled tyres, as well as engineering breakthroughs integrating tyre-derived materials into roads, stormwater systems and urban redevelopment projects. Collectively, these nine initiatives illustrate the expanding innovation and rising demand for tire-derived products across United States.
The awards are structured into four distinct categories, each addressing a critical component of tyre circularity. These include tyre recycling processes, the design and manufacturing of recycled materials, market development for those materials and the complete end-of-life tyre value chain. Together, the finalist projects underscore the creativity and positive momentum shaping the domestic recycled tyre industry.
In the Circular Economy Trailblazer Award category, Colorado and North Carolina were recognised. Colorado has utilised a waste tyre rebate programme and market-development grants to reduce stockpiles and illegal dumping while boosting demand for tyre-derived fuel and moulded products. North Carolina implemented a legislative model that stabilises upstream recycling reimbursements for counties and expands incentives for rubber-modified asphalt applications.
The Innovation in End-Use Technology Award features three honourees. Bolten & Menk constructed a stormwater best management practice system using 210,000 recycled tyres for the city of Woodbury, Minnesota. LHB Engineering and the St. Paul Port Authority applied 30,000 cubic yards of tyre-derived aggregate in underground stormwater retention to redevelop the former Midway Stadium brownfield site. Liberty Tire Recycling, partnering with Atlanta DOT, the University of Georgia, and The Ray, launched an asphalt heat-island pilot to improve pavement durability and study climate and equity benefits in an urban corridor.
For Market Development Excellence, the Alabama Department of Conservation and Natural Resources leveraged rubber-modified asphalt to resurface park roads and parking areas, creating consistent material demand. A Michigan multi-partner effort led by EGLE has scaled recycled tyre applications from pilot projects to hundreds of lane-miles through advanced specifications and coordinated research.
The Value Chain Collaboration Award recognised Bolder Industries and Pirelli Tire LLC for a traceable closed-loop system converting scrap tyres into certified recovered carbon black for new tyre production, alongside Phibro rCB for restarting an idle pyrolysis facility and qualifying recycled materials for tyre manufacturing. An independent panel of industry experts scores all entries based on innovation, measurable impact, scalability and category alignment, with honouree mentions possible at the judges’ discretion.
Stephanie Mull, Executive Director, Tire Recycling Foundation, said, “At the heart of tyre recycling is a simple but powerful challenge: reframe waste from an endpoint into a catalyst for societal value. This year’s nominees show how far we’ve come in turning end‑of‑life tyres into valuable materials that strengthen infrastructure, support communities and protect the environment and remind us that important work still lies ahead.”
Dick Gust, President, Tire Recycling Foundation Board, said, "The Circle of Change Awards recognise bold action and innovation. We honour the innovators, state leaders and collaborators demonstrating that tyre recycling unlocks real solutions and transformation. Each finalist exemplifies what’s possible when visionary action aligns with smart policy and sustained commitment.”
Goodyear Reports First-Quarter Loss Amid Weak Tyre Demand and Higher Costs
- By TT News
- May 07, 2026
The Goodyear Tire & Rubber Company reported a net loss of USD 249 million for the first quarter of 2026, as weaker consumer demand and higher raw material costs weighed on performance across key markets.
The US tyre manufacturer posted net sales of USD 3.9 billion for the quarter, down from USD 4.3 billion a year earlier, while tyre unit volumes fell to 34 million from 38.5 million.
Goodyear reported a loss of USD 0.86 per share, compared with net income of USD 115 million, or USD 0.40 per share, in the same period last year. Adjusted net loss widened to USD 112 million from USD 11 million a year earlier.
“The first quarter reflected a challenging environment, marked by weak consumer industry demand in both OE and replacement across the majority of our key geographies,” said Mark Stewart, Chief Executive and President of Goodyear.
“Despite a weak environment, our first quarter results were in line with our expectations and reflect our commitment to drive value for our brands in the marketplace, where we offer world-class differentiated products and services.”
Stewart said rising raw material costs linked to the conflict in the Middle East and continued pressure on industry demand would require further action to strengthen the company’s cost structure.
Segment operating income fell to USD 95 million from USD 195 million a year earlier. The decline reflected lower volumes and inflationary pressures, partly offset by benefits from the company’s Goodyear Forward restructuring programme, favourable price and raw material mix, and a tariff-related adjustment.
The Americas business reported first-quarter sales of USD 2.1 billion, down 17.5 percent from the previous year. Replacement tyre volumes declined 23.2 percent amid weak market conditions in North America, increased promotional activity and the planned rationalisation of lower-tier products.
Segment operating income in the Americas fell to USD 37 million from USD 155 million a year earlier.
In Europe, the Middle East and Africa, net sales rose 6.7 percent to USD 1.4 billion, supported by currency movements and price mix, despite lower tyre volumes and the sale of the Dunlop brand. Segment operating income improved to USD 1 million from a loss of USD 5 million in the prior year.
Asia Pacific reported sales of USD 455 million, down 4 percent from a year earlier due to weaker original equipment demand in China. However, segment operating income rose to USD 57 million from USD 45 million, supported by pricing and restructuring benefits.
Goodyear said its Goodyear Forward transformation programme delivered USD 107 million in benefits during the quarter.
Continental White Paper Links Digital Tyre Management To Fleet Reliability Amid EU Cost Pressures
- By TT News
- May 07, 2026
Continental has released a new White Paper titled ‘Enhancing Fleet Reliability Through Digital Tire Management – Safety by Continental’, which addresses how logistics companies across the European Union can reduce operational risks amid persistently high fuel costs and ongoing geopolitical uncertainty. For fleets operating cross-border and long-haul routes, volatile energy prices and tight delivery schedules leave little room for unexpected disruptions, prompting a closer look at tyre safety as a critical but often overlooked factor.
Under growing cost pressure, many logistics operators are reassessing areas where risks can still be actively managed. Vehicle safety, particularly the condition of tyres, is no longer seen solely as a compliance issue but as a direct influence on efficiency, uptime and cost control. Tyres affect stability, braking and fuel consumption, yet issues like pressure deviations and heat buildup can go unnoticed between manual inspections. When tyre problems arise on the road, they often result in breakdowns, delivery delays and expensive roadside repairs, which are especially damaging to EU-wide logistics operations.

The White Paper notes a significant shift among European fleets towards continuous, data-driven tyre safety strategies instead of reactive fixes. Digital monitoring systems are being adopted to detect risks early and integrate tyre condition into planned maintenance. Continental’s ContiConnect system is highlighted as a practical example, using in-tyre sensors to continuously track pressure and temperature. The system provides fleet-wide visibility and automated alerts when values exceed set thresholds, enabling timely intervention before tyre issues cause route incidents.
Real-world fleet experience cited in the White Paper shows that continuous tyre monitoring delivers measurable gains, including fewer tyre-related breakdowns, better fuel efficiency from optimised pressure and longer tyre life. For logistics operators working across multiple EU countries, these improvements lead to more predictable routes, fewer unplanned stops and greater delivery reliability. While fleets cannot control fuel prices or geopolitical events, the paper emphasises that safety-critical asset management remains within their control, making tyre safety a core part of operational risk management in a challenging environment.



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