Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?

The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market. 

What will drive the Indian truck and bus tyre market in future?

This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.

The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.

Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers. 

The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?

Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.  

How do you distinguish the product requirements for developed and developing countries?

It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.

MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?

This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.    

Will you be open to more partnerships in India?

The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.

According to you, what are the more significant challenges for scientists and engineers in the tyre industry?

Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)

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Comerio Ercole is all set to make a significant impact on the global stage in April 2026 with its participation in three major industry events – India Rubber Expo (IRE) 2026, Techtextil 2026 and Chinaplas 2026. The exhibitions will be an opportunity for the company to present cutting-edge developments focused on efficiency, sustainability and product quality while strengthening relationships with customers and partners from around the world. Drawing on its extensive heritage in calendering technology, the company will highlight how its advanced, high-performance systems are engineered to meet the rigorous demands of modern production environments.

The first in this series of engagements is the India Rubber Expo, scheduled for 7 to 10 April, where Comerio Ercole will be situated at Booth L-012A. Recognised as Asia’s largest and most significant rubber industry event, this exhibition provides a key opportunity for the company to present its specialised capabilities to the regional and global rubber manufacturing community.

At Techtextil 2026, the premier international fair for technical textiles and nonwovens, scheduled for 21 to 24 April, Comerio Ercole will be located in Hall 12.0 at Stand C41, where it will showcase its latest innovations for the nonwovens sector. Simultaneously, Comerio Ercole will be present at Chinaplas 2026 (21 to 24 April), the world’s leading trade fair for plastics and rubber, occupying Booth 2.1C85. This parallel participation underscores the company’s versatility and its ability to deliver tailored solutions across the technical textiles, plastics and rubber domains.

This busy month comes on the back of a successful presence at the recently held Tire Technology Expo 2026 (3–5 March) in Hannover, Germany. Comerio Ercole won the ‘Tire Manufacturing Innovation of the Year’ award and also managed to clinch a spot as finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.

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Continental is supplying a special edition of its new 30-mm Grand Prix 5000 TT TR tyre for the Bugatti Factor ONE, a distinctive bicycle born from the partnership between the prestigious automotive marque and high-performance bike manufacturer Factor Bikes. This collaboration steps outside traditional cycling regulations to merge automotive engineering precision with advanced bicycle innovation, resulting in a machine focused on aerodynamic efficiency, precise handling and stable control at elevated speeds.

The tyre selected for this exclusive bicycle represents one of two recent size additions to Continental’s Grand Prix 5000 family, a product line engineered for reliable performance across diverse road conditions. Developed with a focus on pure velocity, the Grand Prix 5000 TT TR utilises a simplified casing construction to reduce both weight and rolling resistance, a feature trusted by elite competitors.

Now available in 30 mm width, this tyre offers an expanded contact patch that improves stability and grip during fast cornering while maintaining composure over extended distances. This combination of confidence and control allows riders to tackle technical sections more aggressively, fully utilising the bicycle’s capabilities. As the fastest model within the Grand Prix 5000 lineup thanks to its specialised two-ply casing that further minimises rolling resistance, the TT TR is a fitting match for the limited-edition Bugatti Factor ONE.

Limited to a worldwide production run of just 250 individually numbered units, the Bugatti Factor ONE embodies the exclusivity and meticulous detail characteristic of the Bugatti name. With the Continental Grand Prix 5000 TT TR serving as a critical performance element, the bicycle delivers a riding experience defined by uncompromising engineering and a world-class collaborative vision.

Rob Gitelis, Founder, Factor Bikes, said, “We’re thrilled to have been able to work together with Continental to create these special edition Bugatti Continental Grand Prix 5000 TT tyres. We’ve partnered with Continental to provide the tyres for all our bikes, and since they make the best tyres in the world, it was a natural choice to collaborate with them on these very special tyres for the Bugatti Factor ONE.”

Karsten Jacke, Global Head – Bicycle OE Sales, Continental, said, “We are highly honoured to be part of this premium project. Each Factor bike begins with a non-negotiable purpose. And here, with the Bugatti Factor ONE, it was Bugatti’s maxim to provide nothing but the best for their customers. Both brands’ values of excellence, courage and dedication create a perfect match with Continental’s ambition to Lead the Ride. It’s just great to see this collab rolling on our special edition Grand Prix 5000 TT TR tyres.”

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TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, marked a significant milestone on 23 March 2026, celebrating seven decades in the automotive industry. In recognition of this achievement and the company’s broader influence, the Palm Beach County Board of Commissioners officially proclaimed the date as TBC Corporation Day, honouring the organisation’s deep-rooted impact on both its sector and the local communities it serves.

Originating in 1956 as a simple purchasing cooperative for tyre retailers, TBC has since evolved into a sprawling enterprise. The company now employs over 3,000 people, maintains more than 130 strategically located distribution centres across US and Mexico and operates globally. Its presence spans the entire automotive value chain, encompassing nearly 470 franchised Big O Tires locations alongside wholesale distribution, supply chain services and third-party manufacturing.

Beyond its commercial footprint, TBC prioritises social responsibility through its ‘Driven to Give’ initiative. This programme channels the company’s commitment to environmental stewardship and community engagement by fostering volunteerism, sustainable business practices and targeted corporate giving, ensuring a positive impact in the areas where its employees live and work.

Don Byrd, CEO, TBC, said, “At TBC, we are building on our legacy by focusing on our purpose to be the distributor, franchisor and employer of choice in the markets where we compete through a steadfast commitment to excellence. We are proud of what we’ve achieved in our 70 years, and we strive to continue to be the most trusted provider of innovative and efficient solutions for our customers, franchisees and business partners.”

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Atturo Tires, a leading private brand of performance-focused tyres for light truck, SUV, crossover, UTV, hybrid, EV and performance vehicles, has confirmed it will continue as the Official Tyre Partner of the Professional Fighters League throughout North America for the 2026 season. This marks the second year of collaboration between the performance tyre manufacturer and the rapidly expanding mixed martial arts organisation. Building on a successful 2025 campaign that delivered more than 300 million impressions, the renewed agreement underscores Atturo’s dedication to supporting the league’s growth.

The partnership will be featured across the PFL’s North American event schedule. Atturo’s presence will include in-arena branding at all 10 United States events, beginning in Pittsburgh and Chicago, as well as broadcast visibility on ESPN platforms. Further integration comes through continued sponsorship of the ‘Keys to Victory’ segment, where analysts break down matchups. Collaborative digital content and brand ambassador activations tailored for MMA audiences will also extend the brand’s reach.

Alongside the renewed agreement, Atturo has introduced two official brand ambassadors for 2026: welterweight Logan Storley and bantamweight Sergio Pettis. Storley, a former interim Bellator welterweight champion and four-time NCAA Division I All-American, is set to headline the PFL’s return to Sioux Falls on 2 May. Pettis, a former Bellator bantamweight champion known for his polished footwork and technical striking, will headline the 11 April event in Chicago against undefeated Mitch McKee.

Both fighters carry strong followings within North American MMA, offering Atturo meaningful connections to an engaged consumer base. Storley’s championship pedigree aligns with the brand’s performance-driven identity, while Pettis’s skill positions him as a central figure in the 2026 title picture. Through these ambassador relationships and the broader sponsorship framework, Atturo continues to embed itself within the league’s marquee moments and fan-facing platforms.

John Martin, CEO, Professional Fighters League, said, “We’re excited to extend our relationship with Atturo Tire, a brand that aligns with our dedication to innovation and performance. As PFL continues to expand globally – including new partnerships in France, China, Mexico and Central America – our North American events remain a major foundation of our programming, and Atturo is a strong fit for that regional focus.”

Michael Mathis, President, Atturo Tires, said “Atturo is proud to remain the Official Tyre Partner of the PFL in North America. The PFL’s North American fan base is passionate, fast-growing and deeply engaged – exactly the kind of audience that resonates with our high-performance product line. We’re thrilled to continue showcasing the Atturo brand alongside the PFL’s elite athletes throughout the 2026 US season.”

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