Agile and Flexible Solutions To Sustainable Mobility
- By Sharad Matade
- October 13, 2021
Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?
The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market.
What will drive the Indian truck and bus tyre market in future?
This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.
The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.
Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers.
The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?
Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.

How do you distinguish the product requirements for developed and developing countries?
It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.
MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?
This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.
Will you be open to more partnerships in India?
The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.
According to you, what are the more significant challenges for scientists and engineers in the tyre industry?
Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)
TIP-Supported Study Intros Advanced Model To Track TRWP Movement Through Soil And Waterways
- By TT News
- April 09, 2026
The Tire Industry Project (TIP) has announced the publication of a scientific study presenting a sophisticated model designed to track how tyre and road wear particles (TRWP) move through land and freshwater environments. Known as the Mass Balance Model, this tool provides a method for predicting particle concentrations within watersheds across different climates and regions, offering high spatial detail on how these particles travel from roadways towards rivers, lakes and estuaries.
Tyre and road wear particles are created unintentionally during normal driving, where tyres meet the road surface. As scientific and regulatory focus on these particles intensifies, reliable models are essential for understanding their environmental pathways. While research is growing, the behaviour of these particles in waterways remains particularly understudied, making this modelling advance especially relevant.
The model draws on global and local datasets and open-source frameworks, including the ERA5 global climate dataset by the Copernicus Climate Change Service and the Wflow catchment hydrology model by Deltares, a research institute. Its accuracy has been confirmed using field measurements from the Seine River basin in France, the Chesapeake Bay basin in the United States and the Yodo River basin in Japan – three very different watersheds. This validation shows the approach works across diverse watershed sizes, climates and stormwater management systems.
Applying the model to these three regions revealed that the share of particles reaching surface waters varies from just 2 percent up to 18 percent, depending on urbanisation, climate, basin size and drainage infrastructure. Importantly, improvements to stormwater systems could cut particle transport to surface waters by as much as half. This refined model builds on earlier work and is now globally applicable, with ongoing development aimed at making it accessible beyond the scientific community.
Nicolas Tissier, Director of Research at TIP, said, “Having a robust, reproducible model for TRWP transport and fate that can be applied worldwide is essential for advancing both scientific understanding and practical solutions. Our role at TIP is to support rigorous, transparent science that helps researchers, policymakers and industry make evidence-based decisions. By making this model open access, we aim to support broader collaboration across the scientific community around TRWP in the environment and to enable the development of more effective mitigation strategies.”
BKT Launches High-Energy 'Jurrat' Campaign For India's Riders
- By TT News
- April 09, 2026
Balkrishna Industries Ltd. (BKT Tires), a well-established global player in the off-highway tyre market, has now entered India’s consumer segment with a determined move into the two-wheeler space. The company unveiled a new campaign called Jurrat, which signals a calculated expansion from its industrial stronghold towards becoming a comprehensive mobility brand. This initiative addresses the everyday transportation needs of millions who rely on motorcycles and scooters as their primary mode of travel. The high-energy television commercial debuted on 3 April 2026 during the Indian Men’s T20 League, a widely followed sporting event, and features brand ambassador Ranveer Singh to maximise visibility.
Jurrat, which translates to courage, captures the mindset of riders navigating unpredictable road conditions and daily routines with determination. The campaign emphasises three core product benefits that consumers value most: long life, exceptional road grip and unmatched comfort. By focusing on confidence, control and consistency during daily commutes, the narrative reinforces the belief that dependable tyre performance is the foundation of true road confidence. This product-led approach brings BKT’s brand philosophy, Elevate Your Drive, into the two-wheeler segment.
The campaign is being rolled out through a robust media mix that includes both television and digital platforms. High-impact placements are strategically used to ensure maximum reach, visibility and engagement, allowing BKT Tyres to effectively introduce itself as a holistic mobility brand addressing everyday transport needs.
Mahesh Koppad, Chief Marketing Officer – India, BKT Tyres, said, “India’s two-wheeler segment reflects the way the country moves, works and progresses on a daily basis. As depicted in the film featuring Ranveer Singh, riders today operate in dynamic and often unpredictable environments, where confidence is increasingly defined by control and consistency. Anchored in its ‘Elevate Your Drive’ proposition, ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort and grip, enhance the overall riding experience, enabling assured, uninterrupted movement that supports not just mobility but progress in everyday life. With our entry into the two-wheeler segment, BKT Tyres remains focused on meeting evolving consumer expectations while strengthening our position across high-growth mobility segments.”
- Ironman Tires
- Ironman iMOVE Gen2 A/S
- Hercules Tire and Rubber Company
- American Tire Distributors
- All Season Ultra-High-Performance Tyres
- All- Season Tyres
Ironman Tires Debuts Next-Gen iMOVE Sport G2 All-Season UHP Tyre
- By TT News
- April 08, 2026
Ironman Tires, a brand owned by Hercules Tire and Rubber Company (HTR), a wholly owned subsidiary of American Tire Distributors, has unveiled the iMOVE Sport G2, a next generation all season ultra-high-performance tyre crafted for modern sport sedans, performance crossovers and select electric vehicles. This launch responds directly to shifting demands in the automotive market.
Building on the original iMOVE Gen2 A/S, the new model features an advanced tread compound, a refined tread pattern and better durability. It offers confident traction on both dry and wet roads, extended tread life and a quieter, more comfortable ride. Priced competitively, it helps dealers gain ground in the rapidly growing Tier 4 performance tyre segment. The asymmetrical tread layout balances precision handling with daily comfort, using large outer shoulder blocks for cornering stability and a continuous centre rib for straight line control. Strategically placed 3D siping and angled grooves push water away from the contact patch to improve wet and light snow traction, while a variable pitch tread sequence cuts road noise for commutes or long trips.
A new generation rubber compound reduces heat buildup and extends tread life by managing frictional heat and optimising rubber density, which also boosts fuel efficiency. The tyre is EV ready, designed to handle the higher torque and weight of electric vehicles. Available in 17 sizes for 18- to 21-inch rim diameters, 16 sizes will arrive by early May, with the first eight ready now. Several emerging sizes new to the Ironman lineup give dealers fresh sales opportunities.

Competitive pricing and dedicated merchandising support help dealers grow their share in the value-oriented performance tyre segment while maintaining strong inventory and fill rates. The iMOVE Sport G2 comes with a 5-year limited protection policy covering workmanship and materials, road hazard protection and a 50,000-mile (approximately 80,467-km) warranty.
Keith Calcagno, Chief Strategy Officer, Proprietary Brands, American Tire Distributors, said, “The ultra‑high‑performance tyre market has evolved rapidly as vehicles become more powerful and more refined and as demand grows for tyres that can meet the unique requirements of electric vehicles. The iMOVE Sport G2 delivers the performance drivers expect while helping dealers boost inventory flexibility and capture more market share.”
GRP’s Virendra Rathod Retires
- By TT News
- April 08, 2026
GRP Ltd, a leading manufacturer of reclaimed rubber, engineering plastics and repurposed polyolefins, has announced the retirement of Virendra Rathod, President of Marketing and Business Development, effective 31 March 2026. Following his retirement, Rathod will no longer be part of the company’s senior management personnel, said the company in its BSE filing.
During a board meeting held on 27 March 2026, the directors formally took note of Rathod’s retirement and recorded their appreciation for his valuable contributions throughout his service with GRP Ltd. His departure marks the conclusion of a significant chapter in the company’s marketing and business development functions.
In a separate leadership change, Jyoti Sancheti has resigned from her role as Company Secretary and Compliance Officer, effective from the close of business on 7 April 2026 to pursue external opportunities. Consequently, she will also step down from additional responsibilities, including Compliance Officer under the SEBI Prohibition of Insider Trading Regulations, Nodal Officer under IEPF rules and the authorised person for determining event materiality and stock exchange disclosures under SEBI Listing Regulations.
GRP Ltd has confirmed that the process to appoint a new Company Secretary is underway and will be completed within the prescribed timeframe.



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