Agile and Flexible Solutions To Sustainable Mobility

Agile and Flexible Solutions To Sustainable Mobility

Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?

The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market. 

What will drive the Indian truck and bus tyre market in future?

This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.

The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.

Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers. 

The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?

Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.  

How do you distinguish the product requirements for developed and developing countries?

It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.

MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?

This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.    

Will you be open to more partnerships in India?

The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.

According to you, what are the more significant challenges for scientists and engineers in the tyre industry?

Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)

AZuR To Make Case For Circular Tyre Economy At DKG's 100th Anniversary

AZuR To Make Case For Circular Tyre Economy At DKG's 100th Anniversary

The AZuR network will take centre stage at the centenary annual conference of the German Rubber Society (DKG) in Fulda on 24 and 25 September 2026, where network coordinator Christina Guth will deliver a presentation titled ‘The Next 100 Years Are Circular’. Her address will illustrate how the network links rubber industry stakeholders and underline why collaboration across the entire value chain is indispensable to establishing a circular economy in the tyre sector.

Founded in Düsseldorf in 1926, the DKG marks its 100th anniversary by once again convening specialists from research, development and industry. The two-day gathering, held under the banner ‘100 Years of the DKG’, blends professional exchange with an examination of the sector's future direction. Guth's contribution centres on the argument that coming decades must be defined by circularity, as rubber and tyre manufacturers confront the pressing task of retaining products and raw materials in circulation for as long as feasible.

Achieving this demands more than isolated recycling solutions. It requires coordinated effort spanning producers, traders, collection and sorting operations, repair and retreading services, mechanical and chemical recycling, alongside science and policymaking. The AZuR network, established in 2020, now encompasses over 90 partners across Germany and Europe, uniting actors committed to a resource-efficient tyre circular economy. Science-industry cooperation features prominently, with materials analysis, life cycle assessments, sorting technologies and process research supplying the evidence base for advancing circular methods and informing sound commercial and political choices.

Numerous synergies exist between the DKG and AZuR, including expanded scientific exchange, joint work on recovered carbon black and other recyclates, quality standards for secondary raw materials, and knowledge transfer to emerging scientists and engineers. Guth maintains that materials expertise and circular economy competence are inseparable, arguing that reusing high-quality secondary raw materials in rubber compounds requires research, industry and recycling to jointly refine quality, processes and standards. The anniversary prompts AZuR to look forward, with digital product passports, circular design, greater secondary raw material use and shared quality standards offering pathways towards a circular tyre and rubber industry sustained by strong networks.

Just Tires Brings Tyre And Auto Care To Joliet Drivers

Just Tires Brings Tyre And Auto Care To Joliet Drivers

Just Tires has opened a new location at 112 N Larkin Ave. in Joliet, bringing expert tyre and automotive care to a community known for its cruise nights and race weekends. The store welcomed customers on 23 September 2026, offering drivers a trusted destination for maintaining the vehicles that keep them moving.

Backed by more than 125 years of Goodyear expertise, the Joliet store’s technicians help customers select the right tyres and care for their vehicles, whether for daily commutes or trips to the track. The location carries a broad selection of Goodyear and Cooper tyres, including the Eagle F1 All Season for year-round performance, the Wrangler Steadfast HT for highway comfort, the Assurance WeatherReady 2 for all-weather driving and the ElectricDrive 2 for EV-focused performance, along with high-performance, all-weather and all-terrain options.

Services at the new store include tyre installation, TPMS sensors, air refills, oil changes, wheel alignments, brake service, battery replacement and free maintenance inspections. With cooler weather approaching, every service includes a complimentary Courtesy Tire & Maintenance Inspection covering tyre pressure, tread depth, battery, brakes and accessible fluids, plus free air to support proper inflation, performance and fuel efficiency.

To celebrate the opening, a sweepstakes running from 15 September through 15 October invites fans to purchase a set of four Goodyear tyres on Goodyear.com or through Goodyear Auto Service and Just Tires stores and submit an entry form. One randomly selected winner will receive a blimp flight certificate for two passengers, redeemable at any of Goodyear’s three US airship bases in Akron, Ohio, Carson, California or Pompano Beach, Florida.

Sri Trang Group Honoured With Plaque Of Appreciation At Mahidol Day 2026 Ceremony

Sri Trang Group Honoured With Plaque Of Appreciation At Mahidol Day 2026 Ceremony

Sri Trang Group has been recognised for its philanthropic support with a plaque of appreciation at the Mahidol Day 2026 ceremony. The award was accepted by Somporn Pannarai, Chief Procurement Officer of Sri Trang Agro-Industry Public Company Limited (STA), on behalf of the Group's management. The presentation took place on 24 September 2026 at the Faculty of Medicine, Prince of Songkla University.

The plaque honoured benefactors who contributed to the work of the Faculty of Medicine and the Songklanagarind Hospital Foundation during the southern Thailand floods in 2025. Mahidol Day itself commemorates His Royal Highness Prince Mahidol Adulyadej and his lasting contributions to medicine and public health across the nation.

With its origins in southern Thailand, Sri Trang Group – represented by STA and Sri Trang Gloves (Thailand) Public Company Limited (STGT) – stated it was honoured to have backed initiatives benefiting the public. The Group reiterated its dedication to enhancing quality of life and supporting communities both in the South and throughout the country.

Endurica Founder To Receive ACS Rubber Division's Top Technology Honour

Endurica Founder To Receive ACS Rubber Division's Top Technology Honour

Dr William Mars, Founder and President of Endurica, has been named the 2026 recipient of the Rubber Division, American Chemical Society (ACS) Melvin Mooney Distinguished Technology Award. The honour recognises exceptional technical competency demonstrated through significant and repeated contributions to rubber science and technology.

Dr Mars is widely regarded as a pioneer in elastomer durability, having developed critical plane analysis methods and fatigue life simulation techniques that are now employed throughout the global tire and rubber industry.

The award will be presented during a special event at the Global Polymer Summit (GPS), scheduled for 28–30 September in Louisville, Kentucky. As part of a science and technology awards symposium at the summit, the Endurica leader will deliver a special lecture.