Michelin India Technology Centre has been operating for over five years. Could you highlight how the centre has been playing its role in research and development for Michelin's domestic and international markets?

The centre has grown over the years in terms of developing competencies and delivering products and solutions to businesses in the local market, region and globally. The agility and flexibility in delivery of solutions to sustainable mobility is one of our key strengths. The product solutions that are developed in conjunction with other regional teams have the cutting edge, keeping Michelin ahead of the curve. The gender and domain diverse team at the centre has brought unique dimensions to meet customer aspirations specific to different vehicle platforms. There are forward looking concepts and products that are being developed in different life cycle stages by the team in India that have upgraded their skills due to their world class training. Our teams are also exposed to global norms and developments in mature markets, thus enabling them to bring in such perspectives while developing products in the domestic market. 

What will drive the Indian truck and bus tyre market in future?

This is very interesting and all of us have seen a reset of a new normal due to Covid-19 in ways we are conducting the different facets of our businesses. The Indian market is smart, agile and ahead in their thought process compared to some of the other markets. The digital solutions, smarts, AI and services will drive the Indian truck and bus tyre market. Customers, whether they own transportation fleets or personal vehicles, want the worry-free ‘fit and forget’ tyre solutions. At Michelin, we have many such services, charging cost per kilometre to customers, which have been deployed in mature markets as well as in India, allowing our customers to focus on other aspects of their business models or personal routines.

The other driving factor will be ‘smarts’ in the tyre industry. The embedded chips in tyres for V2X interfaces are a huge opportunity for the mobility ecosystem with a vast application playfield that includes monitoring tear wear, tyre rotation periods, driver behaviour, inputs fed to active integrated suspensions for ride comfort, adjusting speed depending on terrain for safety and ergonomics of driver comfort as well as cargo movement.

Advanced materials will change the game with growing percentages of recycled rubber in tyre design and manufacturing. These will be an enabler in reducing carbon footprint of a vehicle and the holistic ecosystem including tyre dust. Faster curing materials, self-sealing tyres are around the corner in India. There are pilots and that will be the real ‘aah-ha’ moment for the industry and consumers. 

The centre also has a material testing lab. Sustainable raw materials are growing focus of tyre companies. What are the activities of the centre in the material testing space?

Materials, we believe, will be the strategic edge of our products and solutions as mentioned earlier. The centre does leverage material testing, monitoring various aspects of product development. The automation of test data for faster evaluation and upstream design actions is an important aspect with regard to speed to market. This is something that our teams are good at creatively innovating at the centre and the lab downstream.  

How do you distinguish the product requirements for developed and developing countries?

It is not the product but the solutions and services that are adapted for different regions. This is decided based on local regulations and norms, and the ecosystem and the infrastructure available there to support it. Product development also considers the tech savviness in the totem poles of the customers. The smartness in deploying the right solutions at the right price, at the right time will continue to be a distinguishing and winning factor for us across the globe.

MITC joined hands with IIT Bombay and ARAI. According to you, how will the new mobility shape in India, and how are you preparing, through R&D work, to offer the customised products in India?

This is one amazing aspect of India that we believe can be leveraged to the advantage of the Indian ecosystem. The Indian competitiveness for delivering ‘more customer value with lesser resources’ will help Michelin progress with these engagements. We will have students exposed to mature markets, working with global academia and experienced Michelin engineers to straight-on take the lead in their careers and solution mindset. We are confident that these and such partnerships are the diving boards to our collective growth. To use the cricket analogies, we are here to play well, in both the T20 and the test matches, and we are building teams that can switch on and off the pace between such situations due to their exposure, mentoring and talent acceleration.    

Will you be open to more partnerships in India?

The power of Collective Intelligence is second to none when it comes to delivering smarts to our customers through such valuable partnerships. The centre is already working with few of the academic institutions in India and is in discussions with the right-minded players that are on the same page. We have a clear understanding of ‘where to play’ as it forms our evaluation matrix when we are exploring start-ups, incubation parks and innovation accelerators. We will continue this journey as it helps with the step-change in the Indian ecosystem on many aspects of mobility and related solutions that are beneficial to all stakeholders.

According to you, what are the more significant challenges for scientists and engineers in the tyre industry?

Challenges are to find, train and retain individuals with the right kind of skill-sets. The gestation period to train and get an engineer to deliver high quality smart solutions requires patience and commitment. The more experienced scientists and engineers are at cross roads to delegate to the pipeline of talent that graduates out of our engineering institutions in their early professional journey. The infra and technical power needs to grow in India since the AI solutions and digitalisation can be catapulted very well in an existing innovation mindset for deployment. The race to get to the senior positions without developing a depth in domains is a challenge and not sustainable for growth in the long term. Talent in AI and data analytics tied to tyre and mobility domains is growing, but this talent is enticed by other non-mobility industries, creating a churn and dampening the speed to market and ability to provide attractive solutions and products to our customers. (TT)

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Sun Auto Tire & Service has reached a major milestone with its new Plaza Tire Service outlet in Bowling Green, Kentucky, officially marking the company's 600th store. Since 2017, the organisation has surged from roughly three dozen locations to a dominant force within the independent tyre and automotive service sector.

The Bowling Green facility offers premium tyre products alongside skilled mounting, alignment, balancing, puncture repair and full mechanical work. Patrons benefit from digital booking and electronic vehicle health reports, all under the firm's philosophy emphasizing transparency and attentive treatment. This launch coincides with the group securing Better Business Bureau (BBB) recognition across its entire portfolio.

Beyond retail, the company is supporting local academic and athletic pursuits. Partnering with the Southcentral Kentucky Community and Technical College Foundation, it has funded two student scholarships. A Drive With Purpose initiative partners with the high school cheerleading squad, with a share of oil change revenue directed to the programme over the coming month.

BBB accreditation denotes adherence to honest dealings and clear communication, offering consumers a reliable benchmark. As Sun Auto celebrates this landmark, its customer pledge and accredited standards demonstrate a sustained commitment to responsible service across its nationwide footprint.

Tony Puckett, Chief Executive Officer, Sun Auto Tire & Service, said, "This milestone represents far more than a store count. Reaching 600 locations is a testament to the thousands of teammates who deliver exceptional service every day and the customers and communities who trust us with their vehicles. As we continue to grow, our focus remains unchanged: providing clear communication, trusted guidance and expert care through the local brands our customers know and rely on."

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Dunlop Motorcycle Europe and Avon Tyres are set to showcase their combined expertise in cruiser, touring and custom motorcycle tyres at the upcoming European Bike Week, one of the continent’s largest gatherings for riders. The event unfolds along the shores of Austria’s Faaker See and routinely draws tens of thousands of enthusiasts with its mix of live entertainment, custom bike displays, demo rides and a broad spectrum of industry exhibitors.

Reinforcing its deep-rooted ties with Harley-Davidson, Dunlop will again sponsor the event’s signature Harley-Davidson Parade. Both tyre manufacturers will occupy separate exhibition spaces, continuing a joint presence at major trade fairs that began after Avon became part of the Goodyear family in 2022. Their stands will feature Dunlop’s co-branded Harley-Davidson tyres and Avon’s expanded Cobra Chrome line for custom cruisers, while Dunlop additionally offers a hospitality bus and the returning Ape Hanger Challenge, where daily winners earn a free set of co-branded tyres.

Earlier this year, Dunlop was named exclusive tyre supplier for the Harley-Davidson Bagger World Cup, providing racing tyres for the MotoGP-supporting series. Attendees may combine the festival with the 2026 Bagger World Cup finale, scheduled for 19–20 September at the Red Bull Ring in Spielberg.

The 2026 European Bike Week runs from 8–13 September at Faaker See. The Dunlop-sponsored Harley-Davidson Parade is set for 12 September, departing at noon from Rosental Street near the Pogöriacher roundabout and Harley-Davidson sculpture.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear, said, “Dunlop and Avon have a proud heritage in the cruiser and touring motorcycle segment, and European Bike Week is a fantastic opportunity to meet thousands of passionate riders from across Europe. We look forward to welcoming visitors to our stands, where they can discover our biggest ever range of Dunlop and Avon tyres for cruiser, custom and touring bikes, as well as take part in some fun challenges.”

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Kumho Tire USA has introduced the all-new Crugen GT Pro, a premium all-season touring tyre engineered for larger crossovers and SUVs. The latest addition delivers superior ride comfort and confident year-round capability while featuring one of the most robust treadwear warranties in its class. The launch responds to shifting consumer preferences towards larger vehicle platforms.

To commemorate the release, Kumho is offering a promotional incentive through October 31. Customers purchasing a set of four qualifying tyres will receive a USD 80 prepaid Mastercard, applicable to the new Crugen GT Pro and Road Venture HT, AT52 and RT models.

The Crugen GT Pro utilises K-Maxmile technology and a next-generation tread compound to achieve a 20 percent improvement in wear resistance over its predecessor. An optimised contact patch promotes even treadwear, backed by warranties up to 75,000 miles for H- and V-speed rated versions. K-Noise Defender technology and rounded tread block edges reduce resonance and road impacts, lowering interior noise by up to 0.8 decibels.

Reinforced shoulder blocks and a zigzag tread pattern enhance stability and high-speed handling for heavy SUVs and electric vehicles. K-Sipe Control technology and wider lateral grooves improve wet braking and light-snow traction, while Dual Performance Block Technology resists hydroplaning. Available now in 85 sizes from 16 to 22 inches, the Crugen GT Pro covers over 85 percent of the current crossover and SUV market.

Shawn Denlein, President – Sales and Marketing, Kumho Tire USA, said, “As crossovers and SUVs continue to dominate new vehicle sales, today’s drivers expect replacement tyres that combine long tread life, ride comfort and confident all-weather capability. Crugen GT Pro was engineered to deliver the premium performance today's drivers demand at an exceptional value that Kumho is known for.”

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TyreSafe has entered into a formal partnership with Knowsley Council to advance tyre safety awareness among motorists throughout the borough. This collaboration bolsters the council’s broader dedication to enhancing road safety and aligns with its strategic objective of reducing traffic-related harm on local highways.

Under this agreement, TyreSafe will supply practical educational materials that clarify driver responsibilities and guide proper tyre inspection procedures. The initiative is designed to empower road users to detect early warning signs of wear, incorrect pressure or damage, thereby preventing minor issues from escalating into hazardous failures. This educational push complements Knowsley’s existing road safety programmes, which integrate engineering improvements, public information campaigns and enforcement measures.

The urgency of this effort is underscored by recent collision data. Over the five-year period concluding in 2025, Knowsley recorded 945 police-attended road incidents, resulting in 262 casualties classified as killed or seriously injured, including 12 fatalities. With more than one billion vehicle miles travelled across the borough annually, proper vehicle maintenance is critical for safeguarding drivers, passengers and pedestrians alike. Tyres, being the sole contact point between a vehicle and the road surface, are fundamental to effective braking, steering and overall handling.

Regular condition checks are therefore essential, particularly given that regional enforcement operations frequently uncover illegal or defective tyres, which carry severe penalties and elevate accident risks. The TyreSafe-Knowsley partnership will facilitate joint campaigns, community engagement and educational events, ensuring clear tyre safety guidance reaches a wide audience. This initiative forms part of TyreSafe’s broader UK-wide strategy to foster multi-sector collaboration, recognising that lasting reductions in road deaths and serious injuries demand coordinated action across education, enforcement, engineering and vehicle safety standards.

Cllr Tony Brennan, Knowsley’s Cabinet Member for Regeneration and Economic Development, said, “Keeping people safe on our roads requires everyone to play their part, and our Vision Zero approach is focused on reducing the risk of people being killed or seriously injured. Making sure vehicles are safe and properly maintained, including their tyres, is an important part of protecting drivers, passengers and other road users. Tyres can have a significant impact on braking, steering and vehicle control, so ensuring they are legal and in good condition should be part of every motorist’s routine. We’re pleased to be partnering with TyreSafe to provide motorists with clear, practical information that supports our wider road safety work and helps people make safer choices on Knowsley’s roads.”

Stuart Lovatt, Chair at TyreSafe, said, “Tyre safety has an important role to play in keeping everyone using Knowsley’s roads safe. Whether someone is making a short local journey or covering significant distances, ensuring their tyres are legal, correctly inflated and in good condition is essential. Simple, regular checks can help motorists identify problems before they become a risk. We’re delighted to partner with Knowsley Council. Their commitment to Vision Zero and their work to improve safety across the borough makes this a particularly valuable partnership. By working together, we can raise awareness of tyre safety among road users and support the council’s wider efforts to make Knowsley’s roads safer.”

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