Bridgestone has launched Fleetcare, an integrated tyre and fleet management solution designed to fast forward business for fleets. 

An evolution of Bridgestone’s Total Tyre Care, Fleetcare combines Bridgestone’s best-in-class tyre range and tyre management solutions with fleet management solutions from Webfleet, Europe’s number one telematics solution for fleets, the company said in a statement. 

With Fleetcare, fleet owners can reduce their total cost of ownership thanks to a complete package from a single mobility partner, the release claimed. 

Mark Tejedor, Vice President Commercial Replacement and OE at Bridgestone EMIA, said, “Cost-efficiency, convenience and sustainability are the three big priorities for fleets right now. When utilising many service providers, it is always a challenge to get the maximum effect on each of those priorities. We understand this is a key pain point for fleet owners and operators, which is why we’ve evolved Total Tyre Care into Fleetcare, an integrated solution for all tyre and fleet management needs. Through the launch of Fleetcare, we’re providing a unique and modular solution that addresses so many key business needs, from cost to compliance, from safety to sustainability. Fleetcare will help fast forward the businesses of our fleet customers thanks to the synergies between our proven fleet management and tyre management solutions. This launch is just the start, with more exciting innovations on the way.” 

Fleets demand maximum efficiency, convenience and sustainability as they enter the future of mobility, and Bridgestone’s portfolio of solutions is rapidly evolving to meet these demands and create new social and customer value, it said. 

Bridgestone said its new integrated tyre and fleet management solution, Fleetcare, provides a host of benefits to fleet customers, including total cost of ownership reduction, maximised customer satisfaction, time-saving, regulatory compliance and increased sustainability, safety and security. 

It is developed for managers of commercial fleets who are looking for a comprehensive and modular solution package that adds cost control and automation into their daily work, enabling better decision making. 

Available now, Fleetcare revolutionises the fleet market by offering both tyre and fleet management solutions with integrated and connected data and reporting available under one agreement and delivered by one single partner. Thanks to the use of combined tyre and vehicle data, Fleetcare provides smarter and more predictive maintenance solutions, resulting in optimised performance and increased convenience, the release pointed out. (TT)

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Nokian Tyres has named Rhea County High School graduates Jesus Hernandez-Santiago and Josiah Shibley as the recipients of its 2026 college scholarship. The two students were selected based on their strong academic records, interest in STEM fields and commitment to excelling in extracurricular activities.

Now in its seventh year, the scholarship programme supports the company’s broader goal of preparing skilled professionals for the Southeast Tennessee workforce. Complementary initiatives include a robust apprenticeship programme, a work‑based learning scheme and a summer internship partnership.

Hernandez‑Santiago plans to study mechanical engineering at The University of Tennessee at Chattanooga, having already taken college‑level math courses since his junior year through a dual enrolment programme. Shibley will attend Tennessee Tech to pursue civil engineering with an environmental concentration, aiming to combine his passion for the outdoors with his interest in construction.

Nokian Tyres also runs an apprenticeship with Cleveland State Community College, where six apprentices complete 8,000 hours of on‑the‑job training and 42 classroom credits. A work‑based learning partnership with Rhea County High School places two to four students annually at its high‑tech factory, while a separate internship with Bryan College offers mentorship and project experience.

Since opening its Dayton Factory in 2019 to serve North American markets, the tyremaker has earned multiple awards and became the world’s first tyre production facility to achieve LEED v4 Silver certification.

Nokian Tyres North America Human Resources Director Blake Markham, who serves as chairman of the Southeast Tennessee Workforce Development Board, said, “We are passionate about fuelling the employment pipeline in Rhea County and beyond. Our region benefits from strong partnerships between businesses, educational institutions and local governments that strengthen companies and change lives.”

Hernandez-Santiago said, “I feel so blessed to receive this scholarship because I have always loved the STEM field. Nokian Tyres has always been involved with the community, so I will do what I can to succeed and impact the community with the opportunity I have been given."

Shibley said, “I’ve lived in Dayton my whole life, and this opportunity has shown me what it looks like when a company invests in its community. This scholarship will help me worry less about money and focus more on school, and it means a lot that it’s coming from a company in my hometown.”

Maintenance Apprentice Emily Goodwin said, “Seeing the things in the classroom that I’ve already worked on has helped a lot. It feels like a once‑in‑a‑lifetime opportunity. This has changed my life.”

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Tyres Europe has formally responded to the European Commission’s consultation on the draft Delegated Regulation amending Annex I of the EU Deforestation Regulation. The association views the proposed text as a constructive and proportionate measure to enhance both operability and legal certainty.

A key focus of the submission is tyre retreading. Tyres Europe endorses the plan to limit the regulation’s scope to tyre treads, the only new rubber component added during retreading, while excluding used casings and finished retreaded tyres. This distinction aligns obligations with actual new rubber introduction, reduces administrative burdens on small and medium-sized enterprise retreaders and supports circular economy goals.

The association also welcomes clarifications on products for testing or analysis, used items and waste. Given ongoing supply chain preparations, Tyres Europe urges the Commission to adopt and publish the Delegated Regulation swiftly before the summer break to ensure legal certainty and implementation readiness.

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Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.

The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.

Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.

Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”

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Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.

The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”

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