Bridgestone has launched Fleetcare, an integrated tyre and fleet management solution designed to fast forward business for fleets. 

An evolution of Bridgestone’s Total Tyre Care, Fleetcare combines Bridgestone’s best-in-class tyre range and tyre management solutions with fleet management solutions from Webfleet, Europe’s number one telematics solution for fleets, the company said in a statement. 

With Fleetcare, fleet owners can reduce their total cost of ownership thanks to a complete package from a single mobility partner, the release claimed. 

Mark Tejedor, Vice President Commercial Replacement and OE at Bridgestone EMIA, said, “Cost-efficiency, convenience and sustainability are the three big priorities for fleets right now. When utilising many service providers, it is always a challenge to get the maximum effect on each of those priorities. We understand this is a key pain point for fleet owners and operators, which is why we’ve evolved Total Tyre Care into Fleetcare, an integrated solution for all tyre and fleet management needs. Through the launch of Fleetcare, we’re providing a unique and modular solution that addresses so many key business needs, from cost to compliance, from safety to sustainability. Fleetcare will help fast forward the businesses of our fleet customers thanks to the synergies between our proven fleet management and tyre management solutions. This launch is just the start, with more exciting innovations on the way.” 

Fleets demand maximum efficiency, convenience and sustainability as they enter the future of mobility, and Bridgestone’s portfolio of solutions is rapidly evolving to meet these demands and create new social and customer value, it said. 

Bridgestone said its new integrated tyre and fleet management solution, Fleetcare, provides a host of benefits to fleet customers, including total cost of ownership reduction, maximised customer satisfaction, time-saving, regulatory compliance and increased sustainability, safety and security. 

It is developed for managers of commercial fleets who are looking for a comprehensive and modular solution package that adds cost control and automation into their daily work, enabling better decision making. 

Available now, Fleetcare revolutionises the fleet market by offering both tyre and fleet management solutions with integrated and connected data and reporting available under one agreement and delivered by one single partner. Thanks to the use of combined tyre and vehicle data, Fleetcare provides smarter and more predictive maintenance solutions, resulting in optimised performance and increased convenience, the release pointed out. (TT)

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DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has formalised a new multi-year partnership with the renowned Goodwood Revival motor sport event. This agreement, which extends for up to three years, builds upon the company’s longstanding sponsorship ties with the historic Goodwood Circuit dating back to its early operational years.

The upcoming Goodwood Revival, scheduled for 18–20 September 2026 at the English circuit, will feature a substantial DUNLOP presence. A 600-square-metre exhibition booth and dedicated VIP facilities are planned, alongside a prominent display of three 1966 Ford GT40 race cars. These vehicles, fitted with DUNLOP racing tyres, are slated to compete in the event’s featured races.

This collaboration represents a strategic initiative for DUNLOP following its brand acquisition in 2025, aimed at strengthening its European market footprint. The partnership underscores the company’s ongoing commitment to supporting the classic car community while driving business expansion across the European continent.

Charles Gordon-Lennox, 11th Duke of Richmond, said, “It is extremely fitting that Dunlop, one of the original partners of the Goodwood Motor Circuit, back in 1948, is to become the very first presenting partner of Revival. Their history, not only with the event and Goodwood overall, but also as a pre-eminent tyre manufacturer and innovator for well over a century, makes them the perfect brand to become our first partner of this standing. We are absolutely delighted to have them onboard.”

Yasuaki Kuniyasu, President and CEO, DUNLOP (Sumitomo Rubber Industries, Ltd.), said, “This partnership is an extremely important initiative that plays a central role in our brand strategy. Building on the shared heritage of DUNLOP and Goodwood, both of which have roots in England, we will work together with mutual respect to disseminate the value of the event and the appeal of motor sports to the world. We will strive to further evolve the brand and enhance its value.”

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KENDA Europe Specialty participated alongside global colleagues at The Tire Cologne 2026 from 9–11 June, hosting a busy stand that drew customers, partners and industry professionals from multiple continents. The three-day exhibition fostered extensive networking and dialogue on current market dynamics.

The display highlighted selected turf and ATV/UTV products, alongside the automotive range with a special emphasis on all-season tyres and recent innovations tailored for the European market. Strengthening existing partnerships, engaging new clients and addressing sector-specific challenges and opportunities formed the core of the on-site discussions.

The presence of KENDA CEO Jimmy Yang and representatives from both European and international branches underscored the collaborative spirit of the event. Organisers expressed gratitude to all attendees, noting that direct engagement remains vital for comprehending market requirements and sustaining long-term relationships, with plans to continue these exchanges beyond the fair.

Andreas Thorborg, Aftermarket Sales Director for Germany, KENDA Europe Specialty, said, “It was a very successful Tire Cologne with strong international customer engagement and many promising leads. High-quality discussions, great teamwork and a strong joint performance made this event a real success. Thanks to everyone involved for the excellent collaboration!”

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Continental has introduced a special-edition tyre set for the 2026 Tour de France, merging its two most advanced road offerings into a single commemorative package. The release pairs the aerodynamically focused Aero 111 with the endurance-tested Grand Prix 5000 S TR, both dressed in translucent sidewalls and exclusive race insignia that distinguish them from standard production models.

Available only as a bundled pair, the front tyre measures 29 mm while the rear comes in at 30 mm, a configuration aimed at optimising both steering precision and rolling efficiency. This marks the debut of the Aero 111 in a transparent finish, giving riders a visually distinctive option without compromising the tread technology that reduces drag and harnesses crosswind energy for forward momentum.

The front tyre's specialised pattern has already proven effective in competitive settings, including early-season classics, by working in tandem with modern wheel profiles to maintain speed under variable wind conditions. Paired with the Grand Prix 5000 S TR, known for its balance of low resistance and dependable traction, the combination addresses the full spectrum of race-day demands. Both tyres share Continental's BlackChili rubber compound and Vectran reinforcement, supporting tubeless setups as well as hookless rims.

Several professional squads across the men's and women's pelotons, including UAE Team Emirates-XRG, Movistar, Bahrain-Victorious, Decathlon CMA CGM, Groupama-FDJ United and Uno-X Mobility, are slated to use the limited-edition tyres during this year's Tour de France and its female counterpart. Weighing 265 grammes for the front and 305 grammes for the rear, the package delivers a race-ready system that merges aesthetic distinction with field-proven performance characteristics.

Hannah Ferle, Road Product Manager, Continental Tires, said, "With this year's Tour de France Limited Edition, we wanted to bring together two products that represent the very best of Continental road performance. The Aero 111 continues to demonstrate how much untapped performance exists within the tyre itself, while the Grand Prix 5000 S TR remains the benchmark for speed, grip and reliability. Together, they create a unique package worthy of cycling's biggest race."

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Bridgestone Golf has unveiled the latest iteration of its premier ball franchise, the e6 SOFT TREADLINE, which now features the innovative 360 Align Tech. As the longest-running and best-selling series in the company’s history, this new model draws inspiration from the Bridgestone Dueler A/T Ascent tyre, applying tread-like technology to the golf ball’s design. The launch reinforces the brand’s commitment to blending automotive engineering insights with golf performance.

The new e6 SOFT TREADLINE maintains the core engineering that has defined its predecessors, including a large, soft and fast core with gradational compression to maximise ball speed and distance. Its seamless Surlyn cover ensures durability and responsive feedback, while advanced aerodynamic patterns promote stability during flight. This combination produces a high launch with low spin off the tee, alongside reliable short-game feel and control around the greens.

Central to the new design is the 360 Align Tech, a full-coverage alignment aid that wraps entirely around the ball. This feature assists golfers in putting precision, visualising roll, squaring the putter face and aiming with greater confidence while also supporting a repeatable pre-shot routine. The tread pattern provides a visible reference from any angle, helping players achieve cleaner setup visuals and improved target awareness.

Available now as a limited-edition two-piece model, the Bridgestone e6 SOFT TREADLINE is priced at USD 23.99 per dozen. Golfers seeking guidance on the ideal ball for their game can utilise the online Golf Ball Selection Guide available on the company’s official website.

Adam Rehberg, Senior Marketing Manager of golf balls at Bridgestone Golf, said, “Our research showed golfers are increasingly looking for more advanced visual alignment technology both on the tee and on the greens, and the 360-degree TREADLINE pattern is designed to deliver a highly effective solution in both environments. By integrating design inspiration from the Bridgestone Dueler A/T Ascent tyre, we were able to create a performance-driven alignment system with a unique connection to the broader Bridgestone brand.”

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