Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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CEAT Specialty Tyres has received a nomination for its SUSTAINMAX-VF tyre in the Environmental Achievement of the Year – Tire Design category at the prestigious Tire Technology International Awards 2026. The nomination marks a significant milestone for the company, highlighting advancements made at the intersection of tyre design, performance and sustainability.

The winners are scheduled to be announced on the opening day of the Tire Technology Expo 2026, held in Hannover, Germany, from 3 to 5 March 2026. The recognition on a global stage underscores the company’s commitment to developing responsible and forward-looking mobility solutions, specifically within the off-highway segment.

The nomination reinforces the company’s dedication to engineering products that align with evolving industry standards. CEAT Specialty Tyres anticipates participating in key discussions shaping the future of tyre technology during the event in Hannover.

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JK Tyre & Industries has expanded its premium agricultural tyre lineup with the introduction of ‘Shresth Plus’, unveiled at the Krishi Darshan Expo 2026 in Hisar. The launch was officiated by Rajya Sabha MP Subhash Barala, alongside the company’s Director of Sales & Marketing, Srinivasu Allaphan, and other key officials. This new offering underscores the company’s dedication to delivering innovative solutions tailored to the shifting demands of contemporary agriculture.

Engineered to meet the challenges posed by modern farming techniques, the Shresth Plus tyre is designed for high-horsepower tractors that operate under diverse and demanding soil conditions for extended periods. Its construction features a deep non-skid profile and a broad lug pattern, which together provide superior grip and longevity. The tread design incorporates an angular step lug configuration with connecting tie bars, which enhances stability and minimises tread distortion under strenuous fieldwork. Furthermore, features such as the Eagle Eye sidewall design and a fortified nylon casing contribute to increased durability, offering better resistance against impacts and greater load-bearing capacity for both in-field and on-road applications.

JK Tyre is leveraging the expo to present its comprehensive range of farm solutions, catering to a wide array of tractors and implements used across different agricultural terrains. The display at Stall OA-15-16 highlights the brand's robust portfolio and its commitment to boosting farming efficiency and productivity through reliable technology.

Beyond the product showcase, JK Tyre is adding a dynamic element to the event with a dedicated motorsport arena. Reflecting its legacy as a motorsport pioneer, the company has arranged for a professional driver to perform live tractor stunts, providing entertainment and demonstrating the vehicles' capabilities in a high-energy format. The expo, held at the Northern Region Farm Machinery Training & Testing Institute in Hisar, runs from 14 to 16 February, offering attendees a firsthand look at the new tyre’s features.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “Indian agriculture is rapidly embracing mechanisation and higher horsepower tractors. With premiumisation at the core of our business strategy, we are focused on bringing advanced, high-performance solutions to the farm segment. ‘Shresth Plus’ reflects this direction, combining superior traction, durability and stability to meet the evolving needs of modern farming. The product has been designed to help farmers achieve better efficiency, reliability and consistent performance across varied agricultural applications.”

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Ecolomondo Corporation has finalised documentation with Export Development Canada (EDC) for an additional USD 2.7 million in financing aimed at advancing the final phase of operational ramp-up at its Hawkesbury tyre-derived products (TDP) facility. This follows a previously announced agreement in principle reached on 12 January 2026, concerning funding for capital investments and working capital needs at the Ontario site. Alongside this new financial support, EDC has also granted a temporary reprieve on principal and interest payments for existing loans throughout the company's 2026 ramp-up period.

The announcement coincides with recent operational milestones at the Hawkesbury plant, which achieved record production levels during the week of 12 January 2026. During this peak period, the facility successfully processed approximately 150,000 pounds of crumb rubber, yielding around 60,000 pounds of recovered carbon black, 75,000 pounds of tyre-derived oil and 15,000 pounds of syngas. This level of output corresponds to the processing of an estimated 9,375 end-of-life tyres, underscoring the facility's enhanced capacity and operational progress as it moves towards full-scale production.

Jean-François Labbé, Interim CEO, Ecolomondo, said, “This additional financing provides important financial flexibility as we complete the final stage of the Hawkesbury facility ramp-up. It also supports continued workforce expansion and a steady increase in production as we advance towards full operational capacity.”

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Citira has expanded its service network in western Sweden by acquiring TH Pettersson, a renowned tyre service company with two shops in the Gothenburg area. This acquisition adds two key service points positioned close to the region's major traffic and logistics hubs, significantly advancing Citira's coverage in this strategic area.

TH Pettersson holds a distinguished place in Swedish commercial history as one of the oldest tyre shops in the country, having been founded in 1923. From modest origins, the business grew to achieve a strong national reputation under the guidance of three generations of entrepreneurs who maintained a long-term value creation and service-driven philosophy. The two well-situated shops will now form crucial new service points within the Citira network.

The business will continue operating with the same team in the same premises, ensuring continuity for customers and staff alike. David Heidenfors, the long-term manager, together with the broader TH Pettersson team, will continue managing daily operations while benefiting from Citira's resources for continued development. As part of this new chapter, both Max Petersfeldt and Mikael Petersfelt will become co-owners of Citira.

David Boman, CEO, Citira, said, “We are very excited that TH Pettersson will join Citira, as we have regarded them as a key player in the Gothenburg area for a long time. The team delivers great service to their customers, which will now come to the benefit of our customers as well. In TH Pettersson, we have a great partner on Sweden’s west coast, which we look forward to further developing and growing together with David, the TH team and Max as a senior advisor.”

Max Petersfeldt of TH Pettersson said, “Joining Citira and a group of like-minded colleagues marks an important milestone in our journey while also allowing us to be part of and contribute to this exciting development in our industry. I am confident that under the continued leadership of David Heidenfors, Citira and TH Pettersson will realise our full potential in the region while allowing us to stay true to our customers, who will find us in the same place with the same team which they have always trusted.”

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