Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Prinx Chengshan presented its Chengshan brand at the 140th China Import and Export Fair, which opened in Guangzhou on 15 October. The Canton Fair, known as China's leading trade event, has a history of nearly seven decades and functions as an indicator of the country's foreign trade while offering Chinese brands a platform to demonstrate innovation and meet international buyers.

At the fair, the company highlighted products including the ET16 wide-body dump truck tyre, whose wide and deep transverse tread grooves provide strong traction for smooth starts on soft, uneven mining terrain and help lower risks such as wheel slip and vehicles becoming stuck. The ELD12 loader tyre was also featured for its wear resistance and load-bearing capacity across demanding conditions, with resistance to excessive deformation under heavy loads supporting stable and safe equipment operation.

The participation coincides with Chengshan Group's 50th anniversary and Prinx Chengshan's accelerating global expansion. Founded in Rongcheng, Shandong Province, in 1976, the company now operates three production bases, two R&D centres, three sales centres and four technical centres worldwide. On 9 October, its Malaysia plant produced its first tyre less than 11 months after construction began, marking progress in overseas production and supply chain resilience.

Prinx Chengshan has also increased investment in the off-the-road tyre segment, operating a green and smart OTR tyre factory in Shandong and achieving mass production of giant tyres in sizes including 27.00R49, 30.00R51 and 33.00R51, while rolling out its first 57-inch giant tyre, size 46/90R57. Its OTR products serve mining, construction, ports, airports, agriculture and industrial operations, offering system solutions for global agricultural mechanisation, engineering projects and resource development.

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Continental played a decisive role in the world record achieved by Volkswagen's Mission Efficiency concept vehicle, supplying a specially developed concept tyre. During the drive, the near-production electric vehicle consumed just 7.51 kilowatt-hours per 100 kilometres including charging losses, or 6.89 kWh excluding them. The RID – Rekord-Institut für Deutschland certified the result on 24 August 2026, after a 1,278.36-km journey from Wolfsburg to Vienna under real-world conditions. The trip required only one charging stop and ended with 164 kilometres of remaining range.

The concept tyre achieves a rolling resistance of 4.9 kg per metric tonne, roughly 25 percent below the threshold for the EU tyre label's highest Class A rating. Because about one-fifth of an electric vehicle's propulsion energy is consumed by overcoming tyre rolling resistance, this reduction is a major factor in extending range. Tyres therefore directly influence energy consumption and the distance possible on a single battery charge.

(Photo: Volkswagen AG)

Rolling resistance arises because a tyre deforms each time it contacts the road during every revolution. That deformation draws energy otherwise used for propulsion, and around 20 percent of an electric vehicle's battery energy is spent merely to overcome this effect. Continental's concept tyre builds on the EcoContact 7, a production tyre already known for exceptionally low rolling resistance.

For the record drive, the tyre was modified to Volkswagen's specifications, producing a design that deforms even less as it rolls, cutting energy consumption further and increasing range per charge. Two elements proved especially important. The sidewall follows the same design principle used in the EcoContact 7, delivering stability without raising rolling resistance. Meanwhile, the tread compound was specially tailored to the tyre's other components, working alongside the carcass and tread pattern to minimise energy losses.

(Photo: Volkswagen AG)

An additional advantage came from a new manufacturing process. During production, the initially soft green tyre is hardened in a mould under heat and pressure through vulcanisation, but Continental did not heat it uniformly as in conventional production. Instead, different areas were exposed to different temperatures, with the tread cured differently from the sidewall. This allowed each zone's properties to be optimised more precisely, resulting in even lower rolling resistance for the tread.

Rolling noise also shaped the tyre's development, and its tread pattern was specifically designed to achieve particularly low noise levels. Engineers varied the spacing and angles of the tread blocks so that the noises they generate partially overlap and cancel each other out, following a principle similar to noise-cancelling headphones. For the Mission Efficiency vehicle, this means the tyre improves efficiency while also ensuring a notably quiet driving experience, an aspect of growing importance because tyre noise becomes far more noticeable without an internal combustion engine.

The ID. Polo production car on which the Mission Efficiency is based already comes fitted with Continental's EcoContact 7 as standard, but the record project took the two companies further. Continental developed the tyre in close collaboration with Volkswagen's vehicle and aerodynamics engineers from a very early stage. The collaboration extended into the vehicle's design, with the tyre's colour-accented sidewall incorporating styling elements from the concept.

During the record drive, the vehicle set three benchmarks: the world's most aerodynamic near-production vehicle with a drag coefficient of 0.158, the most efficient four-seat electric vehicle in its class in a single controlled drive and the most economical near-production four-seat electric vehicle on an officially documented long-distance real-world drive. Largely based on production components from the ID. Polo, including its battery and drivetrain, the Mission Efficiency demonstrates the efficiency gains possible through targeted improvements to existing electric-vehicle technologies.

Dr Christian Strübel, Continental’s expert in rolling resistance for passenger-car tyres, said, “The record shows that increasing the range of electric cars does not necessarily require larger batteries. Significant opportunities lie in the successful interaction of all vehicle components. Tyres make a crucial contribution. Together with Volkswagen, we’ve demonstrated what’s possible when vehicle, aerodynamics and tyre development are aligned from the very beginning.”

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Liberty Tire Recycling has announced that its employees, business partners and supporters raised USD 195,000 in 2026 for Blessings in a Backpack, a national nonprofit providing weekend food to school-aged children facing hunger. The announcement coincided with National Childhood Hunger Awareness Day and World Food Day, marking the third consecutive year of the company's partnership with the organisation.

Funds were generated through the Liberty Cares Charity Golf Tournament and contributions from partners. The collaboration originated from employee feedback, as workers expressed a desire to support a cause addressing both children's needs and hunger – two areas Blessings in a Backpack serves.

Thomas Womble, CEO, Liberty, and Charlie Alutto, Chair of the Board, at the 2026 Liberty Cares Charity Golf Tournament.

In late October, employees at five locations – Santa Fe Springs, California; Midlothian, Texas; Minerva, Ohio; Jackson, Georgia; and Portland, Oregon – will pack 6,500 weekend meal bags for local programmes. Additionally, staff companywide will create handwritten notes of encouragement for the bags. Liberty previously raised USD 87,805 in 2024 and USD 132,785 in 2025, bringing its three-year total to over USD 415,000.

Liberty employees in Oregon write notecards for Blessings In A Backpack.

Thomas Womble, CEO, Liberty Tire Recycling, said, “In three years, we have raised over USD 400,000 and packed more than 16,000 food packs for kids in need. This is only possible with the employees at Liberty giving their time and effort to this project, and customers and partners committing their time and resources. Thank you to everyone who made this possible – I am proud to be part of this team.”

Alexis Hartman, Manager of Corporate Partnerships, Midwest, Blessings in a Backpack, said, "Thanks to the generosity of Liberty, their leadership, customers and employees as well as the outings’ donors and sponsors, over USD 195,000 was raised this year to benefit the mission and work of Blessings in a Backpack. We couldn’t be more grateful to the entire Liberty community for the care, compassion and kindness provided year after year to support children in need of our services. Thank you from the bottom of our backpacks!”

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Hankook Tire marked a significant design milestone on 15 October at the Capitol Theatre in Singapore, where the company was honoured during the Red Dot Award 2026 ceremony for Design Concept. The tyre manufacturer celebrated two Best of the Best accolades, with design team members present to represent the winning projects.

The recognition stemmed from the competition’s Design Concept category, where Hankook secured two top honours and four Winner awards. The winning entries, announced in August, included the i-Flex Gen 2, an airless concept tyre, and Medi Buddy, a futuristic medical mobility design. The i-Flex Gen 2 represents an evolution of the company’s airless tire research since 2015, introducing an industry-first circumferential spoke structure that improves low-noise performance and driving stability while enhancing visual appeal for future electric and autonomous vehicles.

Medi Buddy emerged from an industry-academic partnership with Korea Design Membership Plus, a student talent programme managed by the Korea Institute of Design Promotion. Operating under the Mobile AI 2030 theme, the concept combines autonomous driving and artificial intelligence into an interactive smart IV system aimed at engaging hospitalised children, reducing their fear of hospitals and offering emotional comfort.

The award-winning concepts will be displayed in a special exhibition at the Red Dot Design Museum Singapore. The Red Dot Design Award ranks among the world’s three major design honours, alongside Germany’s iF Design Award and the US-based International Design Excellence Awards. Hankook previously became the first Korean company to earn the Red Dot Luminary honour in 2015, followed by the tyre industry’s first iF Gold Award in 2016 and an IDEA Bronze Award in 2017, completing a sweep of the top three global design awards.

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