Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Galaxy, the off-highway tyre brand owned by Yokohama Off-Highway Tires, has introduced two additions to its construction and mining portfolio at Excon 2025 in Bengaluru, underscoring rising competition in India’s heavy-equipment tyre market.

The manufacturer unveiled the LDSR 500, an all-steel radial tyre for wheel loaders and dozers, and the RTSR 300, a model for rigid dump trucks used in mining and large construction sites. The launches reflect growing demand for tyres engineered to withstand higher loads, harsher terrain and longer operating cycles in India’s infrastructure sector.

Galaxy’s LDSR 500 features a non-directional pattern and deep tread intended to improve stability and extend service life. The RTSR 300 is designed for heavy-load haulage across varied surfaces and incorporates an open-shoulder pattern to aid traction and self-cleaning. Both tyres will be available in compounds tailored to specific applications.

Dyutiman Chattopadhyay, Chief Technology Officer at Yokohama-ATG, said the company aimed to broaden its range of advanced radial and solid tyres for the domestic market. “At Galaxy, we take pride in our customer-centric innovations and are excited to display an array of all-steel radials and large solid tyres that deliver improved wear characteristics and superior & trouble-free performance on tough terrains,” he said. “Our highly automated, state of the art facilities are well-equipped to manufacture customized tyre solutions for the Indian customers and we look forward to serving them.”

Anuj Thakar, Senior Vice-President for India and SAARC at Yokohama-ATG, said India remained a priority region. “India is a key growth market for us and it is a great pleasure to participate in the country’s biggest construction expo,” he said. “Our presence at Excon reflects our commitment to our customers in the region as we continue to provide the best tyre solutions for varied construction needs.”

The Galaxy stand also features several existing products aimed at mining, construction and material-handling fleets. These include the Mine Rock-XT, a nylon-casing tyre for use in both mining and construction; Hulk, a skid-steer tyre engineered for puncture resistance; and the LHD 510 SDS, designed with a deep groove for higher traction and lower heat build-up.

Other models on display include the Giraffe XLW, intended for backhoe loaders; the Yardmaster Radial, used on forklifts; and the LDSR 300 for loaders and articulated dump trucks.

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Goodyear has reversed an earlier plan to divest its farm tyre operations in India, opting instead to retain the business following the conclusion of a strategic review by its US parent company. The decision marks a shift in strategy for the US tyre group, which had been evaluating options for the division amid a broader restructuring programme.

Goodyear India disclosed the development to the Bombay Stock Exchange recetently, noting that the board had “took note of the communication received from The Goodyear Tire & Rubber Co., USA, i.e. the ultimate parent company that it has concluded the previously announced strategic review of its Farm Tire business in India and at this time has made the decision to retain ownership of the business.”

The review, initiated earlier this year, followed a sustained period of mixed performance in India’s agricultural equipment sector, where tyre demand is closely linked to tractor sales and rural income trends.

Retention of the business suggests the company sees continued strategic value in India’s agricultural market, one of the world’s largest for tractor production and a key geography for tyre manufacturers seeking stable demand cycles. The farm tyre segment, although subject to monsoon-driven fluctuations, offers long-term potential due to mechanisation trends and government support for rural development.

Goodyear India remains majority owned by the US group and manufactures a range of tyres for passenger vehicles and agricultural machinery. The company did not outline next steps for the farm division but said the communication from its parent should be taken on record.

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Linglong Tire has honoured its highest-performing dealers at a five-day gathering in London, as the Chinese manufacturer works to expand its international footprint and deepen ties with distributors across key growth markets.

Dealers from Australia, El Salvador, Egypt, Finland, Italy, Poland, Turkey and Uzbekistan were among those invited, having recorded the strongest sales of Linglong Group products in the first half of 2025. The company distributes several brands globally, including Linglong, Atlas (marketed in Australia), and Benchmark in Turkey.

Participants received certificates recognising their sales performance and attended presentations on company strategy and product developments. Some dealers also outlined their own approaches to marketing Linglong tyres in their respective regions, enabling comparisons of market conditions and promotional practices. Linglong said the exchanges offered insight into how its brands are positioned across different markets.

The event concluded with a group visit to the Premier League match between Chelsea and Arsenal. Linglong is the global tyre partner of Chelsea, displaying its branding at the club’s home fixtures at Stamford Bridge.

Shandong Linglong Tire, founded in 1975, operates seven research and development centres and seven manufacturing plants worldwide. The company manufactures tyres for passenger cars, commercial vehicles and engineering equipment, and supplies original equipment to more than 60 automotive manufacturers. Its products are sold through nearly 200,000 outlets in 173 countries.

Linglong continues to expand beyond its Chinese production base, with existing overseas facilities in Thailand and Serbia and plans to add further sites as part of its “7+5” global manufacturing strategy. The company has been an active sponsor of international sporting events and football clubs, including Real Madrid and Chicago Bulls.

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Apollo Tyres Ltd’s Sustainable Procurement Summit and Awards 2025 marked a pivotal moment for its global supply chain, uniting a diverse assembly of more than 800 partners from over 20 countries. The gathering’s core mission was to drive collective action in forging a future-focused value chain characterised by circular principles, climate responsibility and ethical rigour. A central feature of the agenda was a vibrant panel discussion where experts analysed the transformative pressures of impending regulations and evolving market expectations, emphasising the need for robust transparency and cooperative innovation to navigate the coming decade.

The event formally commenced with leadership unveiling the detailed Sustainability Roadmap 2030, a strategic blueprint that anchors long-term environmental and social governance into the company’s operational DNA. This presentation explicitly framed Apollo Tyres' vision for procurement and set forth clear, actionable expectations for its partners in this shared journey. Further elevating the summit was an awards ceremony created to celebrate supply chain excellence. Partners were honoured across critical categories including environmental stewardship, ethics, sustainable procurement and the protection of labour and human rights, acknowledging those who have delivered tangible impact and leadership.

The distinguished award recipients– Birla Carbon, Cabot, EQ Rubber, Hyosung, Milliken, OCCL, Performance Additives, Solvay, Synthos, Teck Bee Hang and Xingda – exemplify the high standards Apollo Tyres champions. Ultimately, the summit transcended a mere conference, positioning itself as a catalyst for deeper integration and mutual commitment, reinforcing that the path to achieving ambitious 2030 goals is fundamentally built through empowered and aligned partnerships across continents.

Sunam Sarkar, President and Chief Business Officer, Apollo Tyres Ltd, said, “The Sustainable Procurement Summit and Awards 2025 reflects our belief that creating a resilient and responsible value chain requires collaboration, transparency and a shared purpose. We are proud to recognise partners who are advancing sustainability in meaningful ways.”

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