Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Hankook Tire has launched a new brand film titled ‘Rough Terrain’ for its Dynapro SUV tyre line, aimed at the US market. It marks the first Dynapro brand film released in US since 2024. The campaign moves beyond traditional off-road narratives to showcase a broad range of driving environments and everyday moments, both on and off the road.

The film humorously reimagines daily life’s unpredictable situations as ‘rough terrain’, highlighting Dynapro’s versatile performance. It opens with an SUV tackling muddy, rocky trails on Hankook’s Dynapro AT2 Xtreme tyres before shifting to a crowded big-box store parking lot, where a contested space, stray shopping carts and an anxious driver set the scene.

The spot then follows the SUV through family life’s chaotic moments, including an awkward father-daughter gossip session, a coffee spill and the baseball carpool. These scenarios offer a relatable take on rough terrain, emphasising the versatility required for life’s unpredictability while giving the traditional automotive adventure story a fresh twist.

Dynapro tyres are engineered for both off-road and everyday driving. Options include the mud-terrain Dynapro MT2, rugged-terrain Dynapro XT and all-terrain Dynapro AT2 Xtreme, plus the CUV performance Dynapro evo AS, CUV touring Dynapro HPX and highway terrain Dynapro HT2. The film is available on Hankook’s website, social media, YouTube, connected TV and OTT platforms.

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Webfleet, the fleet management arm of Bridgestone, used the IAA Transportation event to introduce its Commercial Trip Monitor, a free online benchmarking tool that assesses how easily vans and trucks move through 32 major European cities. Initial results suggest operating conditions are growing tougher in numerous urban centres.

The monitor refreshes monthly, drawing on anonymised, aggregated commercial vehicle data to track shifts in fleet operating conditions over time. Because it examines repeat business journeys rather than general traffic, it offers operators and city stakeholders a clearer picture of where urban operations are improving or deteriorating. Even minor changes in reach or idling can reduce productivity, raise fuel use and increase emissions.

Two core metrics underpin the platform. The 15-Minute Reach metric shows how far a typical van or truck travels in a fixed quarter-hour, with higher scores indicating greater distance covered. Idling Intensity measures the share of a journey spent stationary with the engine running, where a higher percentage signals more wasted time. Users can rank cities, compare performance and follow trends.

Early 2026 data revealed sharp contrasts. Zaragoza, Apeldoorn and Utrecht posted the strongest average 15-Minute Reach rankings, while Berlin, Paris and Kraków were the most difficult. Poland was the only country where every analysed city improved year-on-year while idling stayed stable or fell. Rome and Milan improved on reach, yet Milan recorded Europe’s highest Idling Intensity at 21 percent, against Paris’s 16 percent. Berlin finished last overall, with Munich, Leipzig and Hamburg covering 4.4 percent, 4.3 percent and 3.3 percent less ground respectively than in 2025. Users can also examine trip volumes, distance, CO₂ emissions, fuel consumption and local conditions.

Webfleet developed the methodology with mobility intelligence specialist Mobito, leveraging over 25 years of fleet experience and one of Europe’s largest connected vehicle ecosystems.

Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “The Webfleet Commercial Trip Monitor provides a clearer picture of urban mobility through the lens of fleet operations. Commercial vehicles do not experience cities the way commuters and consumers do. They follow different routes, operate under different regulations, make multiple stops and load and unload. When conditions change due to congestion, roadworks, low-emission zones, regulation or major events, fleet businesses often feel the impact first. Even relatively small changes can affect productivity, operating costs, fuel use and emissions.”

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The Association of Natural Rubber Producing Countries (ANRPC) strengthened its ties with the worldwide rubber sector by attending the 12th International Rubber Glove Conference & Exhibition (IRGCE) 2026 in Kuala Lumpur, which ran from 8 to 10 September 2026. With ‘Synergising Innovation: Redefine the Future of Rubber Glove Ecosystem’ as its theme, the gathering drew together manufacturers, technologists, industry leaders and other players from around the world.

Their discussions revolved around innovation, collaboration and sustainable growth across the rubber glove ecosystem. Dr Suttipong Angthong, ANRPC Secretary-General, addressed the plenary session ‘Economic Synergies and Sustainable Initiatives for the Glove Ecosystem’, delivering a presentation titled ‘Navigating the Global Natural Rubber Outlook’. His remarks covered major trends affecting the world natural rubber market and what they mean for glove producers.

Dr Angthong and Dr Lekshmi Nair of ANRPC also used the event's sidelines for high-level talks with international partners. With the Latin American Rubber Association (SLTC), the focus was on possible Asian-Latin American cooperation among natural rubber-producing nations, especially sharing knowledge and building capacity through experiences and best practices. A joint session with the China Synthetic Rubber Industry Association (CSRIA) pinpointed areas for collaboration in both natural and synthetic rubber, such as exchanging data and publications and taking part in one another's events.

Talks with TechnoBiz centred on possible partnerships for organising rubber industry events alongside programmes in ANRPC member countries. Altogether, the engagements confirmed ANRPC's dedication to international cooperation, knowledge exchange and strategic partnerships, creating new openings with partners across Asia and Latin America.

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Hankook Tire has secured a multi-year original equipment agreement with Schmitz Cargobull, Europe’s foremost trailer manufacturer. The arrangement commenced on 1 July 2026 and will continue through June 2030, marking Hankook’s re-entry into the European commercial vehicle tyre original equipment market.

Under the deal, Schmitz Cargobull will fit Hankook trailer tyres ex-works on a portion of its newly built semi-trailers and trailers. The tyre range encompasses the Smart Line series for long-distance haulage, Smart Flex for regional and local distribution and Smart Work for off-road construction applications.

(From left): Andreas Schmitz, CEO, Schmitz Cargobull AG, and Jongho Park, President and COO, Hankook Tire Europe

The agreement also extends to the used-trailer segment. Schmitz Cargobull produces curtainsiders, dry freight containers, refrigerated semi-trailers, container chassis and tippers across three German plants plus facilities in Great Britain, Spain, Lithuania, Romania and Turkey.

Jongho Park, President and COO, Hankook Tire Europe, said, “The development of the European logistics market opens up new potential for close partnerships in the commercial vehicle tyre segment, which is increasingly important to us from a strategic perspective. As an industry leader, Schmitz Cargobull has particularly high standards in terms of quality, performance, efficiency and sustainability. We are proud that our tyres meet all these criteria and are delighted about the strategic partnership.”

Andreas Schmitz, CEO, Schmitz Cargobull, said, “With Hankook, we are gaining a capable partner whose high-quality tyres are the perfect complement to our portfolio. In addition to the product qualities, reliability of supply for our European production sites was an important consideration. The agreement will enable us to offer the right tyre solutions for different applications, whether long-distance transport, regional transport or use on construction sites, while also taking into consideration our customers’ requirements for cost-effectiveness and operational reliability.”

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