Deloitte deploys AWS IoT solution to improve Apollo Tyres productivity by 9%
- By TT News
- July 15, 2024
Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake.
Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.
At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.
While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.
AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.
Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”
With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer.
This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.
Hankook Tire Expands Alpine Winter Lineup With New Winter i*cept evo 4
- By TT News
- September 11, 2026
Hankook Tire has introduced the Winter i*cept evo 4, a new addition to its Alpine winter lineup. The studless tyre is designed for passenger cars and SUVs, targeting enhanced winter safety and fuel efficiency. It replaces the previous generation with a 5 percent improvement in snow grip, achieved through wider lateral grooves and semi-sipe technology. The next-generation model builds on Hankook's proven Alpine winter engineering, refining traction, braking, efficiency and tyre longevity even in the harshest winter conditions.
The tyre offers balanced grip compounds and hydroplaning resistance for wet braking, while an optimised curing process and balanced wear design extend mileage and fuel efficiency. A tread design focused on noise reduction provides a quieter, more comfortable ride by minimising road and impact noise caused by sudden braking and steering. All Hankook winter tyres carry the 3 Peak Mountain Snowflake rating for severe snow service standards.

The evo 4 joins a broader winter portfolio that includes the studless Winter icept iZ3 for passenger cars and iZ3 X for SUVs and crossovers. Studded options include the Winter i*Pike RS2 for passenger cars, including sedans, coupes, hatchback, and some smaller crossovers depending on tyre size, and the i*Pike X for SUVs, crossovers and light trucks. The new tyre is backed by the SureTire Plan with a 30,000-mile treadwear warranty, a 30-day free trial, a limited warranty and road hazard protection, subject to applicable terms and conditions.
Dealers can now order the Winter i*cept evo 4 in 37 SKUs and the SUV version in 45 SKUs. Consumer availability is expected later this fall.
K C Jensen, Vice President of PC/LT Sales, said, “Drivers need tyres that provide dependable control throughout the winter season. The Winter i*cept evo 4 combines stronger snow traction, enhanced wet braking and improved efficiency to help drivers navigate changing winter road conditions with confidence.”
AZuR Welcomes NRW Strategy's Explicit Focus On Used Tyres
- By TT News
- September 11, 2026
The AZuR network has welcomed North Rhine-Westphalia’s first circular economy strategy, viewing the explicit inclusion of used tyres as confirmation of its longstanding engagement. The strategy aims to move the state from linear value chains towards a circular economy and strengthen its position as a leading European location for such practices, with priority areas spanning circular construction, chemicals, technology, circular cities and a high-performing secondary raw materials sector.
Used tyres occupy a dedicated page within the strategy, granting political visibility to a material flow that already requires integrated approaches. These range from extending the service life of suitable tyres through repair and retreading to recovering secondary raw materials via mechanical and chemical recycling alongside complementary processes. The document identifies used tyres as a significant material flow in the state and highlights steel and rubber recovery as well as retreading.
The state government has signalled its intention to expand circular approaches to tyre reuse and recycling, expressly incorporating public procurement and the vehicle fleets of public companies. This reflects a core principle of the tyre circular economy, whereby suitable tyres should remain in use as long as possible, with repair, retreading and regrooving extending service life before mechanical and chemical recycling recover industrially reusable materials.
AZuR is paying particular attention to the political focus on retreading. The strategy notes that retreading is established for commercial vehicle tyres while passenger car retreading has declined, and the state government declares its intention to support retreading projects and further recycling processes. For the network, the inclusion of used tyres creates a starting point for linking the entire tyre circular economy with raw material security, secondary raw material markets, public procurement and industrial competitiveness.
AZuR maintains close contact with the relevant state ministries, contributing the experience and solutions of its network partners across the entire tyre value chain. It will continue this exchange and feed practical experience into implementation of the strategy, with the goal of keeping tyres and their contained raw materials in circulation for as long as economically viable.
Continental Unveils ContiMotion EVO As Successor To Popular Sport Touring Tyre
- By TT News
- September 10, 2026
Continental has introduced the ContiMotion EVO, the successor to its well-regarded ContiMotion sport touring tyre. The new model targets motorcyclists seeking a balanced blend of riding enjoyment, safety and longevity. It arrives with multiple product enhancements over the previous generation.
Technical upgrades include new carcass materials that deliver greater stability and consistency, translating into improved handling and more agile dynamics. Updated compounds further boost performance in both wet and dry conditions. The tyre also features Continental's EasyHandling technology for predictable steering, a hybrid silica tread compound for reliable grip, an advanced compound and dedicated pattern for extended mileage and ZeroDegree steel-belt construction with new carcass materials for high-speed stability.

The ContiMotion EVO suits sporty weekend riders and touring enthusiasts alike. It fits motorcycles such as the BMW R12 nineT, Triumph Daytona 660, Ducati Supersport 950, Honda CB 650R, Suzuki GSX-8TT and Yamaha MT-09. It can also be paired with the existing ContiMotion.

Christoph Ettenhuber, Head of Business Field Motorcycle Tires, Continental, said, “With the ContiMotion EVO, we’re offering a versatile sport touring tyre. It combines intuitive handling with reliable grip in both wet and dry conditions – all while delivering impressive mileage for everyday use. The ContiMotion EVO has been upgraded in key areas without losing the fundamental renowned qualities of its predecessor. Riders benefit from a tyre that is noticeably more agile. The ContiMotion EVO is compatible with a wide range of popular naked bikes, roadsters and modern classics.”
- Goodyear
- Goodyear Racing Eagle Tyres
- European Le Mans Series
- Goodyear 4 Hours of Silverstone
- Motorsports
Goodyear Returns As Title Sponsor For Silverstone ELMS Round
- By TT News
- September 10, 2026
Goodyear takes centre stage at Silverstone this weekend as title sponsor of the Goodyear 4 Hours of Silverstone, the second consecutive year it has headlined the European Le Mans Series event following its return to the calendar last year after a six-year break.
The manufacturer will equip 37 cars across LMGT3, LMP2 and LMP2 Pro/Am with its Racing Eagle tyres. LMGT3 entrants will use the Medium compound, chosen for its adaptability across varying conditions and driving styles, while LMP2 and LMP2 Pro/Am crews run their own Medium specification, a staple of the series since debuting at Le Castellet last season. Wet-weather Racing Eagle tyres remain available should conditions demand.
Silverstone's fast nature is set to shape tactics, with fuel consumption a likely determinant of pit-stop windows. Goodyear anticipates LMGT3 outfits will favour single-stinting to maximise pace on fresh rubber at every stop, whereas LMP2 and LMP2 Pro/Am squads could split between single and double-stinting approaches.
Off-track, Goodyear has arranged several activations. Vector Sport's #10 car ran a special Goodyear Racing livery last weekend at Caffeine & Machine's Warwickshire venue and will race in the same colours. The company also backs Friday's ELMS Charity Run, where Racing Eagle tyre stacks will mark each kilometre and runners finish beneath an inflatable Goodyear arch, with proceeds going to the Luca Guintoli Foundation, supporting families affected by childhood cancer. Goodyear Racing Eagle tyres additionally feature in NASCAR action at World Wide Technology Raceway in Madison, Illinois.
Stephen Bickley, Goodyear Endurance Program Manager, said, “Silverstone should be a fairly straightforward race from a tyre strategy perspective. The high-speed nature of the circuit means fuel consumption will be high, so fuel strategy is likely to be the main factor influencing pit stop timing. The tyre allocations broadly give teams the flexibility to change tyres at every stop, so there is less of a need to stretch a set of tyres purely to save time in a pit stop. We therefore expect teams across both categories to largely focus on single-stinting tyres. The biggest variable at Silverstone is always the weather, which can quickly change stint lengths and pit stop timing.”


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