Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

Comments (0)

ADD COMMENT

Link Copied!

Toyo Tire U.S.A. Corp. (Toyo Tires) has introduced the Proxes G-Tour, a new grand touring all-season tyre engineered for premium CUVs, SUVs and passenger cars. Positioned as an ideal original equipment replacement, the tyre features a contemporary design that prioritises fuel and range efficiency across gasoline, hybrid and electric vehicles. Compared to ultra-high performance or standard touring alternatives, it delivers superior driving comfort through reduced road noise and low rolling resistance.

The tyre’s asymmetrical tread design and five-variable pitch pattern work in concert to minimise pattern noise while ensuring dependable traction on wet, dry and light-snow surfaces throughout its lifespan. Bevelled tread blocks enhance water evacuation to maximise road contact, while high-stiffness centre ribs and outside blocks, paired with an advanced compound and multi-wave sipes, balance ride comfort with robust wet and dry handling. These elements also provide firm grip and cornering stability, with the compound further promoting even wear and extended tread life.

Optimised for long-distance travel, the Proxes G-Tour offers a quiet, comfortable ride and is tailored for maximum fuel and range economy. The multi-wave sipes not only reduce irregular wear for increased durability but also contribute to a smooth, silent performance in diverse weather conditions. The tyre will be manufactured in more than 70 sizes and load/speed combinations, accommodating 16- to 22-inch wheel diameters with speed ratings of T, H, V and W.

Initial sizes are slated for September availability, with additional fitments rolling out through the end of the year. Key applications include vehicles from Audi, BMW, Lexus, Tesla, Toyota, Honda, Ford and Volkswagen. The Proxes G-Tour carries a 65,000-mile treadwear warranty for T/H-rated versions and a 55,000-mile warranty for V/W-rated models, alongside the Toyo Tires No Regrets 45-Day or 500-Mile Trial Offer.

Cameron Parsons, Technical Field Manager and Business Development, Toyo Tire U.S.A. Corp., said, "The Proxes G-Tour is an exciting addition to the Toyo Tires lineup and a new benchmark in our grand touring all-season category. Through our latest innovations in tyre construction and compound technology, the Proxes G-Tour delivers long tread life with confident wet and dry performance for everyday driving."

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Tire has reinforced its commitment to adaptive motorsports by extending its partnership with the High Fives Foundation for a fourth straight year. Through this collaboration, the company supplies its GEOLANDAR truck and CUV/SUV tyres to the Return to Dirt programme, which empowers individuals with mobility impairments to navigate off-road environments using specialised vehicles and instruction.

The Return to Dirt initiative organises driving excursions across diverse landscapes, ranging from icy lakes to wooded trails. Participants manoeuvre modified Polaris RZRs equipped with hand controls and outfitted with Yokohama’s GEOLANDAR M/T G003 SxS tyres, ensuring reliable traction in challenging conditions.

Professional off-road racer and Team Yokohama member Kristen Matlock attended a recent Return to Dirt gathering and described a profound personal impact. She arrived intending to motivate the adaptive athletes but left feeling transformed by their resilience and unwavering positivity. Matlock observed that the participants confronted obstacles with determination and authentic happiness, reshaping her understanding of strength and personal limitations.

Beyond outfitting the programme’s vehicle fleet, Yokohama supplies tyres for the foundation’s towing trucks and actively contributes to fundraising initiatives. The company involves its sales teams and customers in local High Fives events nationwide, broadening its support for the nonprofit’s mission.

Melissa Aguirre, Manager – Brand Marketing, Yokohama, said, “Yokohama fully supports and aligns with High Fives Foundation’s vision of creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. We’re pleased to be a part of High Five’s athletes’ on- and off-road experiences through their Return to Dirt programme.”

Roy Tuscany, CEO and Founder, High Fives, said, “We value partnerships with like-minded brands and Yokohama is a brand that totally aligns with our core values. Yokohama supports the entire mission of the organisation and helps us achieve the vision of being the safety net of the outdoor sports community.”

Tim Burr, Program Manager, Return to Dirt, said, “Having Yokohama on-board lets us deliver experiences to our adaptive drivers that are unprecedented. We drive on ice with studs, access high mountain terrain in dirt and share desert experiences on rocks all thanks to Yokohama.”

Comments (0)

ADD COMMENT

Link Copied!

Tyres Europe has formalised cooperation agreements with Assogomma, the Consorcio Nacional de Industriales del Caucho (Consorcio) and elanova, officially incorporating the Italian, Spanish and French National Associations as members. These bodies will now represent their respective domestic tyre industry interests within the European umbrella organisation.

The pacts, inked during a Brussels ceremony, establish a structured platform for enhanced policy coordination, merging national expertise with Tyres Europe’s continental advocacy efforts. This strategic alliance aims to foster a unified dialogue regarding the manufacturing sector’s competitiveness and the essential conditions for investment, innovation and local production. The signing ceremony was attended by the associations’ delegates, alongside Tyres Europe’s President Livio Magni, Vice President Paolo Pompei and Secretary General Adam McCarthy.

Livio Magni, President, Tyres Europe, said, “With Assogomma, Consorcio and elanova joining Tyres Europe as Association Members, we are taking an important step towards a stronger and more representative voice for Europe’s tyre industry. At a time of profound industrial transformation, closer alignment between national and European perspectives is essential to foster investment and innovation and support a competitive and resilient manufacturing base in Europe.”

Roberto Forresu, President, Assogomma, said, “Assogomma and its member companies have always believed in the value of European integration and cooperation. By joining Tyres Europe, Italy is ready to place its expertise at the service of a stronger and more coordinated representation of the tyre sector at both European and national level. We are confident this is in the interests of tyre companies and, more broadly, of all our member companies.”

Julio Fernandez, President, Consorcio Nacional de Industriales del Caucho, said, “Joining Tyres Europe represents a strategic opportunity for Consorcio Nacional de Industriales del Caucho. It will strengthen our European policy and regulatory discussions while facilitating the exchange of expertise and best practices with peer associations across Europe. All of this contributes to increasing the visibility, representativeness and influence of the association and its members, strengthening their competitiveness in an increasingly globalised environment”.

William Cazzoli, President, elanova, said, “The adhesion of Elanova, together with its counterparts Assogomma and Consorcio, to Tyres Europe confirms our common ambition to strengthen our contribution to the European debates and to raise the industrial challenges of our members within the framework of the co-construction of European policies for the development of our industries in Europe. Combining our expertise, capitalising on our specificities and jointly promoting the common needs of our companies are essential to win the battle for competitiveness and sovereignty in the face of international competition.”

Comments (0)

ADD COMMENT

Link Copied!

ZC Rubber presented its comprehensive tyre portfolio at the China International Tire Expo (CITEXPO) 2026 in Shanghai, featuring an integrated display of its five core brands: WESTLAKE, GOODRIDE, TRAZANO, CHAOYANG and TIANLI. The exhibition booth was organised to cover a wide range of applications, including passenger car, commercial vehicle, agricultural and off-highway segments. Prominently featured were large-format TIANLI agricultural tyres alongside commercial vehicle offerings, effectively illustrating the extensive scope of the manufacturer’s production capabilities.

Beyond product displays, the company utilised the event to emphasise its expanding global footprint. Attendees were given insights into ZC Rubber’s international business network, strategic brand partnerships and ongoing initiatives in sustainable manufacturing practices. Throughout the expo, the company engaged in extensive dialogues with customers and industry stakeholders from diverse markets, addressing specific product inquiries, regional market demands and potential avenues for future collaboration.

The expo participation underscored ZC Rubber’s commitment to strengthening its worldwide presence across multiple dimensions, from manufacturing and branding to market development. Moving forward, the company reaffirmed its dedication to collaborating with international partners to adapt to changing global market requirements and to pursue emerging business opportunities.

Comments (0)

ADD COMMENT

Link Copied!