Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Triangle Tyre was honoured with the ‘2026 Green Development Model Enterprise Award’ at the 5th International Green Zero-Carbon Festival & ESG Leadership Summit in Shanghai on 29 July. The accolade recognises the manufacturer's sustained environmental commitment, operational sustainability framework and mature governance capabilities, aligned with the summit's theme of advancing green development.

The summit convened hundreds of leading enterprises for discussions on zero-carbon factories, low-carbon transitions, ESG deployment and circular economies. The award evaluates performance across strategic planning, technological innovation, clean energy adoption, supply chain management and social responsibility.

Triangle Tyre has integrated carbon neutrality into corporate strategy, establishing emission reduction targets for 2030 and a roadmap to carbon neutrality by 2050. The company holds energy efficiency ‘Leader’ status from the Ministry of Industry and Information Technology and national ‘Green Factory’ recognition. Manufacturing initiatives have reduced carbon intensity per product unit, while a biomass boiler retrofit increased renewable energy share.

In R&D, the company expands sustainable materials like recycled rubber and bio-based feedstocks. Supply chain efforts include green supplier evaluations, raw material traceability and a ‘zero deforestation’ pledge, with ESG metrics integrated into supplier management. The company also supports occupational health systems and public welfare initiatives. This award reflects Triangle Tyre's enduring sustainability commitment and plans to deepen ESG implementation for industry-wide green transformation.

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Maxion has released its inaugural global Life Cycle Assessment (LCA), marking a unified evaluation of environmental performance across its major product categories and two dozen manufacturing sites worldwide. This comprehensive study shifts the company from fragmented individual assessments to a cohesive global framework that covers both aluminium and steel wheel production.

The assessment, adhering to ISO standards and the Environmental Footprint 3.1 methodology, analysed 16 impact categories based on 2024 operational data. A substantial reliance on primary information from essential production phases has bolstered the study's credibility and precision. The results emphasise that raw materials, especially aluminium and steel, are the primary drivers of the product carbon footprint, pointing to material sourcing and supplier collaboration as crucial areas for future mitigation strategies.

By establishing this consistent global benchmark, Maxion enhances transparency and facilitates more informed customer discussions. The standardised data not only improves comparability across its wheel portfolio but also aids in pinpointing new opportunities for environmental reduction, supporting the sustainability requirements of clients and stakeholders alike.

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Apollo Tyres Ltd has marked two decades of collaboration between its Vredestein brand and the Ennstal-Classic, following the conclusion of the 2026 edition of the prestigious European historic rally. The event, held from 22 to 25 July, reinforced a partnership that has endured since the brand’s acquisition by Apollo in 2009.

This year’s rally featured nearly 200 historic vehicles traversing a 1,000-kilometre Alpine route, attracting motoring enthusiasts from across the continent. A central feature of the ongoing affiliation is the Vredestein Youngster Trophy, a category designed to foster interest in classic cars among younger participants.

Beyond event sponsorship, Apollo Tyres continues to expand its Vredestein Classic tyre portfolio, introducing new sizes and advanced materials for contemporary safety and performance. The comprehensive range, including Sprint Classic, Sprint+, Grip Classic, Snow Classic, Transport Classic and Quatrac Classic, offers period-correct styling for a wide array of vintage passenger cars, sports cars, commercial vehicles and 4x4s.

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, “This event brings together some of Europe’s finest historic vehicles and gives us the opportunity to share our passion for automotive heritage. Through our support of the Vredestein Youngster Trophy and continued investment in our Classic tyre range, we are helping enthusiasts enjoy their classic vehicles safely in all conditions.”

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Goodyear Tire & Rubber Company reported lower second-quarter 2026 sales and earnings as weaker tyre volumes, higher tariffs and inflation weighed on performance, although the company said market conditions showed signs of stabilising and original equipment (OE) market share improved across all regions.

Net sales fell 4.8 percent year on year to USD 4.3 billion, while tyre unit volume declined 4.0 percent to 36.5 million units. On an organic basis, sales were down 1.4 percent, primarily due to lower volumes. The company said the decline improved from the 12 percent year-on-year volume drop recorded in the first quarter as destocking pressures eased.

Goodyear reported a net loss of USD 204m, compared with net income of USD 254 million, in the same period last year. Adjusted net loss widened to USD 177 million, from USD 48 million a year earlier.

Segment operating income declined to USD 36 million from USD 159 million in the second quarter of 2025. Excluding the impact of divestments, operating income fell by USD 79 million, reflecting lower volumes, higher tariffs and other costs, and inflation. These factors were partly offset by favourable price and product mix relative to raw material costs, together with USD 95 million of benefits from the company's Goodyear Forward programme.

"We delivered second quarter results in line with our expectations, reflecting continued improvement in Asia Pacific and EMEA," said Mark Stewart, Chief Executive Officer and President.

"We're taking actions to improve performance in a competitive environment by strengthening our product lineup, building on original equipment growth across regions, and optimising our manufacturing footprint. These actions are designed to strengthen our competitive position and deliver stronger profitability over time."

In the Americas, second-quarter sales declined 10.5 percent to USD 2.4 billion, while tyre unit volume fell 8.7 percent. Replacement volumes dropped 13.0 percent, although OE volumes increased 8.7 percent as the company gained market share. The Americas business reported a segment operating loss of USD 10 million, compared with operating income of USD 141 million a year earlier.

The company said its planned closure of the Fayetteville, North Carolina facility is expected to improve Americas segment operating income by about USD 90 million in 2027 and approximately USD 270 million annually from 2028 as part of its manufacturing footprint optimisation strategy.

In Europe, Middle East and Africa (EMEA), sales increased 2.1 percent to USD 1.4 billion, supported by favourable pricing, product mix and currency, despite lower tyre volumes. Segment operating loss improved to USD 17 million from USD 25 million in the previous year.

The Asia Pacific business delivered the strongest regional performance, with sales rising 8.1 percent to USD 496 million and tyre unit volume increasing 5.3 percent. Segment operating income rose to USD 63 million, up from USD 43 million a year earlier, supported by stronger demand, favourable price and mix, and benefits from the Goodyear Forward programme.

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