Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Citira, a Sweden-based company specialising in circular tyre management, has announced the acquisition of Gummiverkstan i Torsby, a well-established service point located in west-central Sweden. The transaction strategically bolsters Citira’s presence along the vital E45 and E16 transport corridors through the Värmland region, adding a key facility to its growing network.

Under the leadership of Karl-Johan Axelsson, Gummiverkstan has built a solid reputation over the years for reliably servicing both heavy vehicles and passenger cars within the Torsby area. The business experienced consistent growth, driven by a steadfast commitment to its loyal local clientele and a focus on dedicated automotive care.

As part of the agreement, Gummiverkstan will maintain its current operations, retaining all staff and continuing at its existing premises while gaining access to Citira’s broader resources to facilitate further expansion. Axelsson will transition into a new role as a co-owner of Citira, ensuring continuity and strategic alignment for the future.

Urban Tibbelin, Head of Sweden at Citira, said, "Gummiverkstan i Torsby is an important addition to our presence in Värmland. Karl-Johan and his team have earned a standing in Torsby that only comes from doing the job well, year after year, and that local trust is exactly the foundation we want to build on. We're glad to have them with us.”

Axelsson said, "It has been a privilege to look after Torsby's vehicles for as long as I have, and joining Citira means me and my team get to keep doing exactly that. With the addition of their backing to serve our customers well for many years to come, I'm confident we will only get better as part of the group.”

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Webfleet, the fleet management division of Bridgestone, has secured three industry accolades in Italy and Poland, underscoring its advancements in artificial intelligence and road safety technology. The recognition highlights the company’s growing influence across European transportation sectors.

During the sixth IoMobility Awards 2026 in Italy, held alongside the Next Mobility Exhibition and Transpotec Logitec, Webfleet placed among the top three in the Fleet Management Software & Services category. An additional AI NOW Award was bestowed by Digital Voice for the firm’s application of artificial intelligence within logistics. Industry judges praised the organisation as a European frontrunner in digital fleet transformation, citing its integration of innovation with environmental accountability.

In Poland, Webfleet Video clinched the Technologies Enhancing Road Safety category at Fleet Derby 2026, marking its third victory in that segment and extending a six-year streak of awards for the brand. This nationwide online poll sees fleet professionals vote for leading sector solutions. The winning system utilises connected cameras and AI to identify imminent driving hazards, delivering real-time alerts to drivers while providing operators with critical data to promote safer fleet operations.

Jan Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “These awards demonstrate how connected data and AI empower fleet managers and drivers to operate more safely and make better decisions every day. Recognition in Italy and Poland reflects the strength of our teams and underlines Webfleet’s commitment to acting as a trusted advisor to fleets, making complex technology easy to use, and enabling fleets to take informed decisions for safer, more efficient and sustainable operations across Europe.”

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Hankook Tire has secured the Gold Award at the ‘A' Design Award & Competition’ 2026, one of the world's most recognised international design contests. The competition draws tens of thousands of submissions annually from over 100 countries across categories such as product design, architecture, fashion and graphic design. Hankook's entry, the Bladder Upcycling Series, earned a place in the top three percent of all participants, a distinction reserved exclusively for Gold Award recipients.

The winning collection is part of Hankook Tire's flagship ESG upcycling initiative, re:move, which repurposes bladders – inflatable moulds used during tyre curing – into valuable new resources through creative upcycling methods. By collaborating with partners across diverse industries, the project explores novel pathways for resource circulation while deepening expertise in material science and sustainable design.

Developed in partnership with Seoul National University's DISCO Lab (Design Innovation for Sustainable Circularity Lab), the Bladder Upcycling Series includes 3D-printed furniture that emphasises the bladder's distinctive layered texture, upcycled bricks that employ recycled tyre moulds to produce dynamic kinetic wall installations and handcrafted keyrings designed as lifestyle accessories. The collection debuted at the Seoul Design Festival 2025 and has drawn considerable praise from judges for its inventive approach to circular design and resource conservation.

This marks Hankook Tire's first-ever entry into the A' Design Award, resulting in a Gold Award on its initial attempt. The winning works will be permanently housed at the Museo del Design in Como, Italy. The re:move project has previously earned a Red Dot Design Award 2024 in Singapore and a 2025 Green GOOD DESIGN Sustainability Award in United States. Looking ahead, Hankook Tire intends to broaden its reuse and recycling efforts for various unused materials, reinforcing its position as a global brand shaping the future of mobility.

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Continental has expanded its ContiTread product line by introducing the HDL 5 EP, a new long-haul drive retread engineered to meet the rigorous demands of modern fleet operations. This next-generation offering is designed to deliver consistent performance while simultaneously improving fuel economy and reducing the overall cost per kilometre for commercial carriers.

The retread incorporates a five-rib tread architecture that ensures reliable traction across extended highway routes. Its specially optimised contact patch, working in conjunction with V-shaped grooves, promotes uniform rubber wear, thereby prolonging the service life of the tread and enhancing the return on investment for each retreading cycle. The tyre is currently produced in sizes 220, 230 and 240, all featuring a uniform tread depth of 21/32.

By focusing on increased durability and operational uptime, Continental positions the HDL 5 EP as a sustainable and intelligent choice within its broader ContiTread portfolio. The tyre aims to provide a practical solution for fleets seeking to balance high performance with long-term efficiency in challenging over-the-road environments.

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