Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Falken Tyre Europe GmbH is embarking on a new brand initiative designed to put its all-terrain capabilities to the test in a practical, real-world environment. The Falken Adventure Camp, set to take place in New York State from 28 May to 7 June 2026, will place the Falken WILDPEAK A/T AT3WA tyre at the heart of an immersive driving experience. Participants will navigate a curated route through a diverse range of landscapes, from bustling urban settings to serene forests, gravel paths and remote countryside trails, showcasing the tyre’s adaptability.

The WILDPEAK A/T AT3WA is engineered for drivers whose journeys frequently shift between paved roads and unpaved terrain. This event aims to make that transition tangible, demonstrating the tyre’s competence in both everyday commuting and more rugged off-road conditions. Its selection for the camp is bolstered by a recent industry accolade; in September 2025, the tyre secured first place overall in a prestigious off-road tyre test, outperforming six competing all-terrain models. It was specifically praised for its exceptional performance on loose surfaces, including reliable traction, short braking distances and consistent lateral grip.

The Adventure Camp’s philosophy steers clear of extreme off-road challenges, instead focusing on authentic driving scenarios that highlight the tyre’s versatility. The planned journey is intended to illustrate how modern mobility can harmoniously coexist with nature-focused exploration. Enthusiasts interested in participating can submit their applications through the dedicated campaign website until the end of March 2026.

This initiative represents Falken’s broader strategic shift towards more experiential marketing. By moving beyond traditional product presentations, the company seeks to create memorable encounters where drivers can directly experience product performance. The goal is to make the tyre’s strengths tangible within genuine, relatable driving contexts, fostering a deeper connection between the consumer and the brand.

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The Association of Natural Rubber Producing Countries (ANRPC) hosted representatives from NOMURA JIMUSHO, INC. at its Kuala Lumpur Secretariat on 12 February 2026. The visit facilitated strategic discussions between ANRPC Secretary-General Dr Suttipong Angthong, his team and the firm’s Yoshiyuki Hosaka and Taichi Nomura.

Deliberations focused on ANRPC’s core strategic objectives, which include boosting productivity and lowering production costs. Other key areas of discussion involved strengthening downstream value addition, creating diversified income sources and tapping into the environmental value of natural rubber. Central to the dialogue was the overarching goal of improving livelihoods for smallholder farmers.

The exchange highlighted a mutual commitment to advancing sustainable growth and circular economy models within the sector. The meeting underscored the critical role of enhanced partnerships in navigating current industry challenges and capitalising on emerging global opportunities.

The collaborative spirit of the visit reinforced a shared dedication to fostering a more sustainable, resilient, and environmentally conscious future for the natural rubber industry.

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Trelleborg Tires is set to introduce a significant performance assurance programme at the upcoming Commodity Classic in San Antonio, scheduled from 25 to 27 February. This new initiative guarantees up to 5,000 hours of certified tread wear for several of its key rear tyre ranges, including the TM1060, TM1000, TM900 and TM800 ProgressiveTraction models. The offer underscores the company’s dedication to providing durable solutions that deliver tangible value, enabling farmers to extend equipment operation, minimise downtime and safeguard their investments under rigorous field conditions.

Access to this guarantee is provided exclusively through the Trelleborg Premium Care Portal. This platform not only facilitates secure registration but also connects customers with expert support and personalised advice aimed at optimizing tyre longevity and performance.

Attendees at Booth #1171 will have the opportunity to explore the company’s latest advancements in agricultural tyres, particularly for high-horsepower tractors. Featured exhibits will include the TM1000 ProgressiveTraction in size VF800/70R38, the TM900 ProgressiveTraction in 710/70R42 and the TM800 PowerFlex in VF650/65R38, which showcases a newly engineered tread pattern for improved roadability and field performance. Additionally, the TM200 ProgressiveTraction for vineyard and orchard applications will be on display in size VF440/65R24.

Each of these products integrates Trelleborg’s patented ProgressiveTraction technology, characterised by a distinctive double-edge lug design. This innovation enhances traction, stability and self-cleaning capabilities, effectively reducing slippage and vibration while boosting fuel efficiency and prolonging tread life. Visitors can also learn about Pressure Field Operation (PFO) technology, which allows tyres to perform optimally at lower inflation pressures in specific conditions without sacrificing load capacity. Through these farmer-centric innovations, Trelleborg continues to reinforce its leadership in the agricultural sector by helping producers achieve greater productivity and operational efficiency over the long term.

Tom Rodgers, Commercial Director, Trelleborg Tires, said, “We know that tyre replacement represents a significant operational cost for farmers. With this 5,000-hour performance guarantee, we stand firmly behind our ProgressiveTraction technology and offer a clear commitment to long-term performance.”

Andrea Masella, Marketing Director Agriculture North America, said, “With every innovation, we design our tyres from the soil up to perform where it matters most — in our customers’ fields. By combining advanced engineering with a 5,000-hour certified performance commitment, we provide farmers with solutions that maximise productivity, protect their investment and support long-term operational success.”

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Magna Tyres has expanded its portfolio with the launch of the LH32, a new tyre engineered specifically for trailer use in long-haul and regional transport operations. Designed to address the rigorous demands of modern logistics, the tyre delivers a balanced combination of durability, consistent performance and safety across diverse road conditions. Its advanced tread pattern is optimised to provide reliable traction and even mileage on both highways and regional routes, supporting safe and efficient travel regardless of the terrain.

The LH32 features a robust radial casing constructed with a specially formulated compound, which enhances load-bearing capacity and contributes to improved fuel efficiency. This structural integrity not only promotes longer tyre life but also boosts driver confidence through stable handling. Importantly, the tyre holds full ECE approval, confirming its compliance with strict European safety and performance standards. By integrating these technical attributes, the LH32 enables transport companies to elevate operational efficiency while maintaining high safety benchmarks, making it a practical solution for fleets aiming to optimise performance without compromise.

Key specifications of the Magna LH32

Application: Trailer
Segment: Long haul / Regional
Size: 385/65R22.5
PR: 24
Load/Speed Index: 164K
Fuel Efficiency Class: B
Wet Grip Class: B
Markings: 3PMSF & M+S
Noise Level: 73 dB, Class B

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