Apollo Tyres, one of India’s largest tyre manufacturers is said to have improved its productivity by 9 percent. The tyre major worked with Amazon Web Services (AWS) partner Deloitte, to implement an Internet of Things (IoT) solution on Amazon Web Services, connecting its production equipment to a data lake. 

Through a centralised dashboard the company saw nine percent improvement in its productivity on primary equipment and nine percent reduction in energy usage as it got access to real-time data collection, integration, and advanced analytics.

At present, Apollo Tyres has seven manufacturing plants in Asia and Europe. AWS states that the company’s widespread operations was facing limited insights into the performance of its expensive equipment’s. It wanted an IoT solution to digitalise and standardise its manufacturing processes, where machine data held the key to process efficiency.

While many may not be aware, manufacturing tyres is a very complex process and involves numerous steps and a variety of heavy equipment. The machines at Apollo Tyres were equipped with supervisory control and data acquisition (SCADA) systems, which collect data on production capacity and other metrics. But this data was siloed, offering a window into the performance of individual machines only, with no basis for comparison between machines or plants.

AWS stated that limited visibility were particularly concerning in the case of Apollo’s tyre rubber mixers. These machines are crucial to the manufacturing process. They are also extremely capital intensive — representing an investment of about $24 million (INR 2 billion) each, including related infrastructure — labour intensive, and energy intensive. Any improvement to their performance promised significant returns.

Shibu George, Global Head Advanced Manufacturing, Apollo Tyres said, “With the help of Deloitte, we could shine a light and show our teams how the data could help them improve. It was a great experience. When we started streaming data to AWS, we could compare the performance within the plant, and across plants. That was a unique opportunity.”

With seamless access to mixer data, Apollo Tyres was able to identify performance discrepancies and take corrective actions. The company proceeded with deeper analytics and improved productivity by nine percent — equivalent to the capacity of more than one mixer. 

This also helped reduce its energy usage by three percent, which may look small, but it is important to understand that a single mixer has a massive energy load of about 10 megawatts, which is enough to illuminate a town of about 200,000 people. Reducing CO2 emissions in this energy load by a mere three percent is equivalent to cutting emissions from 4,000 vehicles traveling for an entire year.

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Balkrishna Industries Ltd. (BKT) is showcasing its latest agricultural tyre technologies at Agritechnica Asia in Bangkok, where more than 15,000 trade visitors are expected to attend the exhibition over three days.

The off-highway tyre manufacturer is exhibiting at booth F17 alongside Chavakit Ruam Yang Co Ltd., its distributor in Thailand for more than 20 years.

BKT said the products on display are designed to address the evolving requirements of the Asian agricultural sector, with a focus on soil protection, durability and load-carrying capacity.

Among the products featured at the exhibition is HARVESTER SPECIAL, a heavy-duty tyre developed for sugarcane harvesters in Thailand. The company said the tyre’s dual-angle lug design is intended to improve traction in field conditions while maintaining road comfort.

The company is also presenting several products from its AGRIMAX range, including AGRIMAX RT 657, AGRIMAX RT 855 and AGRIMAX RT 955, which are designed for soil tillage, road use and row crop applications.

In addition, BKT is displaying tyres from its TR range, including TR 135, which is aimed at demanding tillage operations.

The exhibition is being held at the Bangkok International Trade & Exhibition Centre (BITEC) through 22 May.

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Continental has deepened its longstanding alliance with BRABUS by engineering a bespoke ultra‑ultra‑high‑performance (UUHP) summer tyre for the new BODO supercar. The SportContact 7 Force joins the award-winning family as an exclusive derivative, marked by a special BB sidewall identification. This launch extends a technical partnership rooted in performance and precision for more than 25 years.

Developed from the tread concept of its predecessor, the new tyre focuses on maintaining maximum control at high speeds on both roads and racetracks. It provides quick responses to shifting loads, ensuring predictable lane changes and stable motorway running. The compound also delivers repeatable grip during successive braking and acceleration on a circuit.

This model-specific fitment, sized at 275/35 ZR 21 for the front and 325/30 ZR 21 for the rear, aligns tyre construction with the supercar’s axle-load realities. The collaboration ensures that the BODO’s engine power is transmitted effectively to the asphalt without sacrificing steering precision. Continental and BRABUS have consistently aligned aerodynamics and compound for very powerful vehicles.

The SportContact 7 Force serves as the enabling interface between driver intent and the road, turning bold ideas into confident handling. By pairing a sentimental heritage with a modern performance brief, the tyre translates raw power into high-speed stability. This launch marks another chapter in a decades-long technical story focused on delivering everyday performance.

Dr Marian Graßmann, Senior Tyre Developer, Continental Germany, said, "With the SportContact 7 Force, we are taking the performance of our most successful UUHP tyre to an even sportier level. The combination of adaptive tread pattern, advanced Harmonised BlackChili compound and vehicle-specific design enables handling that remains precise, stable and controllable under extreme conditions. Balancing everyday use with racetrack competence was our development target. Our tyres are the first with specification marking for BRABUS, showing that not only is the vehicle tailored made but the tyres are special too.”

Dipl.-Ing. Jörn Gander, Chief Technology Officer, BRABUS, said, “The BRABUS BODO embodies modern coachbuilding at the highest level – down to the very last detail. Together with Continental, we created a bespoke tyre technology that perfectly combines performance, control and character. The BB signature on the sidewall makes visible what sets this project apart: genuine individual development rather than compromise.”

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TyreSafe has issued an urgent appeal to UK’s equine and equestrian community following new national data that reveals a sharp rise in preventable tyre-related breakdowns involving horseboxes and trailers. The warning is based on a four-year analysis of Strategic Road Network data from 2022 to 2025, which exposes a growing maintenance gap across the towing sector. According to the findings, this neglect endangers not only road users but also the welfare of horses during transit.

The analysis shows that towing-related breakdowns have reached 4,830 incidents per year, with tyre failures accounting for 25 to 28 percent of all cases, meaning roughly one in four such breakdowns is avoidable. Since 2022, tyre failures in horseboxes have increased by 21.5 percent, while trailers now represent nearly half of all tyre-related incidents nationally. Alarmingly, there are almost as many trailer tyre failures as caravan and horsebox incidents combined, a trend linked to vehicles standing idle for long periods, which accelerates tyre degradation even when tread depth appears legal.

TyreSafe stresses that horses are often transported infrequently but carry heavy, live loads, making tyre age, condition and pressure critical. Tyres naturally deteriorate due to sunlight, weathering and prolonged static loads, leading to cracking and structural weakening. UK law already bans tyres over 10 years old on front steering axles of goods vehicles above 3.5 tonnes, including many horseboxes. TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth. Owners must also ensure correct load and speed ratings, avoid mixing tyre types on the same axle, check cold pressures before every journey and distribute weight evenly.

Failure to meet legal standards can result in fines and penalty points, but the greater risk is tyre failure during transit, causing dangerous roadside stops and increased stress or injury for horses. TyreSafe continues to offer free guidance and dedicated resources for the equine community, reinforcing that proper tyre maintenance directly improves animal welfare, vehicle stability and overall journey safety.

Stuart Lovatt, Chair of TyreSafe, said, “When transporting horses, a tyre failure is not just an inconvenience – it’s a serious animal welfare issue. Horses are particularly vulnerable during breakdown situations, especially on high-speed roads. The fact that one in four incidents is tyre-related shows how much of this risk is preventable. We want tyre checks to become as routine as checking tack or loading equipment. It’s a simple step that protects not just the vehicle but the horse inside it. Safer tyres mean safer journeys – for everyone.”

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The Alliance for the Future of Tires (AZuR) has closed the application phase for its startup competition, LOOP THE TYRE 2026, as of 15th May. Innovative project teams and startups from Germany, Austria and the Netherlands submitted a range of forward-looking concepts focused on advancing the sustainable tyre circular economy. The entries collectively highlight a strong innovation potential within the industry.

The submitted projects cover a wide technical spectrum, including advanced devulcanisation and recycling processes, functionalised recyclates for new tyre production and artificial intelligence solutions for quality control and tyre sorting. Other notable concepts feature chemical-free rubber waste recycling methods and novel applications for used tyres in flood control, infrastructure management and disaster relief. This diversity underlines the growing role of new technologies and business models in fostering a climate-friendly circular economy.

An independent expert jury, comprising Dr Danka Katrakova-Krüger from TH Cologne, AZuR network coordinator Anna-Maria Guth, Dr Ulrich Giese of the German Institute for Rubber Technology and Stephan Rau from the German Rubber Industry Association (wdk), is reviewing all submissions. The winners are scheduled to be determined by 1 June 2026.

Regardless of the outcome, AZuR has invited all participants to the awards ceremony at THE TIRE COLOGNE 2026 on 11 June at 2 pm. The winning startups will receive a total prize money of EUR 6,000 and a free two-year AZuR partnership, granting access to the Europe-wide network and increased industry visibility. Through LOOP THE TYRE, AZuR continues to promote business ideas and technologies that extend tyre material life cycles, conserve resources and reduce carbon emissions.

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