The praised solution has been in use at Eurl Saterex-Iris in Algeria since autumn 2019. Eurl Saterex-Iris is the third biggest tyre manufacturing plant in Africa, serving both local and export markets. The modern plant was mainly designed and constructed by Black Donuts Engineering and its international partner network. Black Donuts is also responsible for production management, which applies the core principles of Lean Management and focuses on reducing the interim stocks to the bare minimum according to the pull method. To enhance this, the company developed an RFID-based electronic eKanban solution together with Toptunniste.

“The eKanban project started from a need to improve production management. The first acute challenge we met was the lack of adequate and accurate information on the overall production status,” Solution Manager Aki Nurminen recalls.

Originally, there were nine Kanban boards located all over the two-floor factory. One had to check each board manually, so it took time and effort to capture a complete view of the production status.

Another deficit concerned the insufficient information provided on manufacturing schedules. The old Kanban boards did not give enough information on when certain materials were supposed to be in production.

The returned cards included no accurate time markings, so it was hard to stay updated, notice stock alerts and to respond on time.

Real-time production status

New technology was needed to solve the problem. It became clear that initiating remote monitoring would require electronic boards instead of the traditional ones. Black Donuts contacted another Finnish technology company, Toptunniste, to present the idea and search for a way to actualise it. The solution was simple: adding RFID features to an existing Kanban board would upgrade it to a more accurate, more informative, and easy-to-use eKanban board. Next, the old cards were replaced by RFID tagged cards, readable through RFID technology.

Now, all nine eKanban boards are online in Saterex’s internal data system and easily monitored from any computer. Consequently, an up-to-date overall view of the entire production is now always at hand.

The eKanban solution enables better and real-time tracking of overall production status and enhances the supervision of production processes.

It adds the time markings automatically to each card on return, keeps account, and establishes automatic triggers to replenish stock when predefined minimums are reached for each inventory item.

The system also calculates and presents the estimated time left before reaching the pre-defined minimum of each item in the downstream processes. This is the lens that helps us prioritize and schedule the production runs.

Optimised processes

The new eKanban boards were taken into use at Saterex tyre plant in fall 2019. For the users operating in the production lines, the new solution has not brought any changes in their daily routines, but the Kanban boards are used the same way as before. For the supervisors and factory management, the new system enables a remote and real-time view of the production status through a web interface.

The new solution helps in prioritizing the tasks and shortens the reaction time to different problems arising in production. eKanban is also a great planning tool, as it gives us a complete process overview, Aki explains.

The eKanban system gets all the production information it needs straight from the company’s MES, where the daily consumption levels of each process, as well as the minimum and maximum storage levels, are defined. Separate eKanban views, visualizing the interim storage levels, can be reviewed through MES which enables effective inventory management.

The eKanban solution is designed for tracking the production, not to automatically assign anything. It is always the team, the people, who make the decisions based on the information they receive. However, the solution helps to improve tracking and optimizing operations, Aki says.

Advanced work management

Moreover, the eKanban solution enhances work management.

Compared to manual Kanban systems, eKanban gives additional information on storage unit rotations, events and even stock rotation history. It is valuable information for both follow-ups and for managing transportation activities and best working methods. Earlier, the material transportation could idle, and the return of cards to the Kanban boards be irregular, which caused various scheduling challenges, stockouts and unexpected changes in demand.

It was nearly impossible to find the root cause for problems and consequently improve it. Thanks to the digitised solution, we can now track every event, which supports work development and feedback giving.

While the manual Kanban boards already gave a good boost for companies in optimizing production, the new eKanban solution brings monitoring, tracking and optimizing to a remarkably higher level.

eKanban is an excellent example of how we can improve proven old methods during digital transformation.

eKanban was designed to add a remarkable value to the supply chain support operations. This was accomplished by optimizing cost-effectiveness, efficiency, and the movement of materials. Currently, Aki’s team is already developing the next generation eKanban solution, one without any physical cards or printed labels and boards. This will serve the needs of the highest automation solutions, which require visual identification instead of manual labelling or printed cards.

The operators do not even need to touch the storage units anymore, but the Electronic Shelf Label (ESL) completes the visual identification. Electronic Shelf Label is automatically updated during the manufacturing processes and events referring to RFID identifications and data communication. This way, the labels are never missing, old or wrong, and they are readable in all occasions and all the time, Aki explains.

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Hankook Tire, the exclusive tyre supplier to the ABB FIA Formula E World Championship, supported all competitors during the 2026 Hankook Berlin E-Prix. The double-header at Tempelhof Airport Street Circuit featured Hankook’s iON Race tyre, which was pushed to its limits by the venue’s rough concrete surface and a fast, 15-corner layout. Rounds 7 and 8 of Season 12 unfolded across two days on the 2.374-kilometre anticlockwise circuit, where tyre preservation and energy efficiency became critical success factors.

The abrasive concrete apron at Tempelhof forced drivers to carefully manage degradation, while the Turn 2 ATTACK MODE zone added a recurring strategic puzzle. Hankook’s iON Race rubber delivered steady grip and predictable handling as track conditions shifted between Saturday and Sunday. The double header demanded consistent tyre behaviour, with teams adjusting to changing rubber build up and surface temperatures over the two race days.

Nico Müller secured his first Formula E victory in Round 7, holding off Nick Cassidy and Oliver Rowland through disciplined energy management. In Round 8, Mitch Evans produced a remarkable comeback from last on the grid, passing Oliver Rowland and Pascal Wehrlein with a late decisive move to take the win. Both performances highlighted the tyre’s balance of durability and performance under racing stress.

Off track, the Berlin weekend drew large crowds to Hankook’s Fan Village, where interactive displays featured iON tyres on electric vehicles. The brand also partnered with DS Automobiles to debut the DS N°7 model. Following the Tempelhof races, the Formula E season now heads to Monaco for the next rounds on 16 and 17 May.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, "The Berlin double-header confirmed the resilience of the iON Race under some of the most demanding surface conditions in Formula E. Running two races at Tempelhof provided valuable insight into how the tyre responds to sustained abrasion across a full race weekend. The competitive racing and strategic variation across both days reflected the tyre’s ability to operate within a broad performance window, and these insights will support ongoing development alongside the championship."

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Liberty Tire Recycling, North America’s largest tyre recycling company, has published its 2024 Sustainability Report, detailing continued advancements towards a circular economy. Over the course of the year, the firm collected more than 215 million end-of-life tyres and reclaimed over 4.7 billion pounds (approximately 2.13 billion kg) of rubber, which was transformed into recycled products for infrastructure, manufacturing and energy recovery.

The report highlights measurable environmental and safety gains alongside company growth and acquisitions. Liberty achieved a 1.5 percent year-over-year reduction in greenhouse gas emissions, an 81.1 percent end-market utilisation rate representing a 2.7 percent increase from 2023 and notable safety improvements including a 23.87 percent drop in the Total Recordable Incident Rate and a 29.25 percent reduction in the Preventable Vehicle Accident Rate.

Beyond operational metrics, Liberty donated more than USD 150,000 to charities and completed over 75 community projects. A key partnership with Blessings in a Backpack led to the packing of 5,250 meal kits for children, reinforcing the company’s broader commitment to social responsibility alongside its environmental and safety achievements.

Thomas Womble, CEO, Liberty Tire Recycling, said, “At Liberty, we don’t just recycle tyres – we partner with others to build a better future. Whether it’s a global manufacturer, a local retailer or a city government, our partners trust Liberty to help them meet their sustainability goals and do right by their communities. This report is a reflection of what responsible growth looks like – when innovation, impact and partnership work hand in hand.”

Amy Brackin, Senior Vice President – Sustainability, Liberty Tire Recycling, said, “Our work is grounded in action and accountability. As the only North American tyre recycling company to publish a sustainability report, we’re setting the standard for transparency in our industry. From emissions management to zero-waste goals, we’re proving that it’s possible to grow responsibly – moving more material up the value chain, investing in our people and rethinking how tyres can create value long after they leave the road.”

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Pirelli has confirmed that India will be the central theme of its 2027 calendar, marking a historic first for the publication. For the first time since the calendar’s inception, two distinct photographers have been commissioned to work on the project: Norwegian artist Sølve Sundsbø and celebrated Indian master Raghu Rai. Deep sorrow has followed Rai’s recent passing, felt profoundly by his family and those who collaborated with him. In the three months before his death, Rai had been fully dedicated to developing an original photographic series rooted in his heritage and personal vision of India.

Pirelli and the Rai family have pledged to complete Rai’s contribution to the calendar. Stepping into his role with honour is his daughter, Avani Rai, an internationally acclaimed photographer in her own right. She will work to faithfully realise her father’s artistic intentions for the series, ensuring his creative vision endures.

Alongside this effort, Pirelli has gladly invited Sundsbø back for a second consecutive year, following his work on the 2026 edition. His signature sensitivity and innovative aesthetic will combine with Avani Rai’s intimate knowledge of her father’s craft and her own personal experience of India, offering two compelling and complementary perspectives on the country.

Avani Rai said, “The work my father created for Pirelli was a tribute to India – bringing together his lifelong vision with a more contemporary expression of its people and diversity, something he was always deeply drawn to. I cannot bear the thought of it remaining unrealised. Bringing it to life feels deeply personal, as if I am stepping into his gaze and the way he saw India through his camera. Photography was his gift to me – not just as a craft, but as a way of seeing – and in that we found a quiet, profound connection. Carrying this forward feels like a way of staying close to him, of keeping a part of him alive within me.”

Sundsbø said, “It’s a great honour to be invited again to contribute to the Pirelli Calendar. I am very pleased to do so alongside Avani Rai and pay tribute to her father’s legacy. It’s a momentous opportunity to explore India. We will both do our utmost to celebrate the country and Rai’s memory with this collaboration.”

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Goodyear has introduced a new global campaign titled ‘Fast Is In Us’, dedicated to celebrating its renowned Eagle performance tyre family. The campaign debuted at the Kentucky Derby and follows last year’s STILL campaign, which underscored Goodyear’s iconic status. Fast Is In Us builds upon that foundation to elevate the Eagle legacy further.

Rather than focusing solely on traditional speed, the campaign highlights individuals deeply passionate about automobiles. It honours their appreciation for vehicle design, engineering and the tactile connection through the steering wheel. Fast Is In Us shifts attention from raw velocity to the emotional bond between driver and machine, celebrating those who feel performance rather than merely claim it.

The Eagle tyre family’s decades-long performance pedigree grounds the campaign, shaped in elite motorsport environments and high-performance automotive partnerships. After 45 years and millions of drivers, Eagle enters a new era believing fast is inherent to its design. This marks Goodyear’s first global campaign built around a performance tyre family, inviting drivers to embrace Eagle as a living philosophy rather than a one-off product.

The campaign will roll out globally across premium television, out-of-home, digital, social and cultural events. At the Kentucky Derby, the Goodyear Blimp carried the phrase Did someone say horsepower? Future integrations include the 24 Hours of Le Mans and other elite racing gatherings. Created with Publicis P1T Crew and led by BBH USA, Fast Is In Us aims to remind performance drivers why Eagle has always belonged with them.

Mark Stewart, Chief Executive Officer and President, Goodyear, said, "The performance car category is growing, and the drivers entering it want tyres worth bragging about. Eagle has more than four decades of credibility in performance and racing, and Fast Is In Us puts that legacy back to work – re‑establishing Eagle as the tyre knowledgeable drivers choose when performance truly matters. This campaign reflects how we're building Goodyear for the future: leading with premium products, authentic performance and brands that mean something."

J J Kraft, VP Global Creative, Goodyear, said, "Eagle isn't a product line – it's a piece of car culture. Fast Is In Us is a comprehensive platform built to put Eagle back at the centre of that enthusiasm. It expresses performance through feel and confidence behind the wheel, not just numbers on a page. It stands as one global campaign idea with the range to live across motorsport, retail and culture, and the ambition to lead the category, not chase it."

"For these drivers, Eagle is more than a tyre, it's a badge of devotion for drivers who respect the craft behind performance and demand confidence, responsiveness, and control every time they drive. Fast, in this world, isn't something you switch on. It's something you live," Kraft added.

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