The praised solution has been in use at Eurl Saterex-Iris in Algeria since autumn 2019. Eurl Saterex-Iris is the third biggest tyre manufacturing plant in Africa, serving both local and export markets. The modern plant was mainly designed and constructed by Black Donuts Engineering and its international partner network. Black Donuts is also responsible for production management, which applies the core principles of Lean Management and focuses on reducing the interim stocks to the bare minimum according to the pull method. To enhance this, the company developed an RFID-based electronic eKanban solution together with Toptunniste.

“The eKanban project started from a need to improve production management. The first acute challenge we met was the lack of adequate and accurate information on the overall production status,” Solution Manager Aki Nurminen recalls.

Originally, there were nine Kanban boards located all over the two-floor factory. One had to check each board manually, so it took time and effort to capture a complete view of the production status.

Another deficit concerned the insufficient information provided on manufacturing schedules. The old Kanban boards did not give enough information on when certain materials were supposed to be in production.

The returned cards included no accurate time markings, so it was hard to stay updated, notice stock alerts and to respond on time.

Real-time production status

New technology was needed to solve the problem. It became clear that initiating remote monitoring would require electronic boards instead of the traditional ones. Black Donuts contacted another Finnish technology company, Toptunniste, to present the idea and search for a way to actualise it. The solution was simple: adding RFID features to an existing Kanban board would upgrade it to a more accurate, more informative, and easy-to-use eKanban board. Next, the old cards were replaced by RFID tagged cards, readable through RFID technology.

Now, all nine eKanban boards are online in Saterex’s internal data system and easily monitored from any computer. Consequently, an up-to-date overall view of the entire production is now always at hand.

The eKanban solution enables better and real-time tracking of overall production status and enhances the supervision of production processes.

It adds the time markings automatically to each card on return, keeps account, and establishes automatic triggers to replenish stock when predefined minimums are reached for each inventory item.

The system also calculates and presents the estimated time left before reaching the pre-defined minimum of each item in the downstream processes. This is the lens that helps us prioritize and schedule the production runs.

Optimised processes

The new eKanban boards were taken into use at Saterex tyre plant in fall 2019. For the users operating in the production lines, the new solution has not brought any changes in their daily routines, but the Kanban boards are used the same way as before. For the supervisors and factory management, the new system enables a remote and real-time view of the production status through a web interface.

The new solution helps in prioritizing the tasks and shortens the reaction time to different problems arising in production. eKanban is also a great planning tool, as it gives us a complete process overview, Aki explains.

The eKanban system gets all the production information it needs straight from the company’s MES, where the daily consumption levels of each process, as well as the minimum and maximum storage levels, are defined. Separate eKanban views, visualizing the interim storage levels, can be reviewed through MES which enables effective inventory management.

The eKanban solution is designed for tracking the production, not to automatically assign anything. It is always the team, the people, who make the decisions based on the information they receive. However, the solution helps to improve tracking and optimizing operations, Aki says.

Advanced work management

Moreover, the eKanban solution enhances work management.

Compared to manual Kanban systems, eKanban gives additional information on storage unit rotations, events and even stock rotation history. It is valuable information for both follow-ups and for managing transportation activities and best working methods. Earlier, the material transportation could idle, and the return of cards to the Kanban boards be irregular, which caused various scheduling challenges, stockouts and unexpected changes in demand.

It was nearly impossible to find the root cause for problems and consequently improve it. Thanks to the digitised solution, we can now track every event, which supports work development and feedback giving.

While the manual Kanban boards already gave a good boost for companies in optimizing production, the new eKanban solution brings monitoring, tracking and optimizing to a remarkably higher level.

eKanban is an excellent example of how we can improve proven old methods during digital transformation.

eKanban was designed to add a remarkable value to the supply chain support operations. This was accomplished by optimizing cost-effectiveness, efficiency, and the movement of materials. Currently, Aki’s team is already developing the next generation eKanban solution, one without any physical cards or printed labels and boards. This will serve the needs of the highest automation solutions, which require visual identification instead of manual labelling or printed cards.

The operators do not even need to touch the storage units anymore, but the Electronic Shelf Label (ESL) completes the visual identification. Electronic Shelf Label is automatically updated during the manufacturing processes and events referring to RFID identifications and data communication. This way, the labels are never missing, old or wrong, and they are readable in all occasions and all the time, Aki explains.

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The German Rubber Industry Association (wdk) has issued a stark warning, throwing its full support behind a recent open letter from the metal and electrical sectors that urges the Federal Government to implement immediate industrial reforms. Association President Michael Klein stressed that the current situation poses a fundamental threat to the nation’s industrial foundation, prosperity and the very fabric of its democratic society. He insisted that the time for half-measures has passed and that decisive action can no longer be postponed.

The association’s concerns are particularly acute for Germany’s rubber sector, a systemically important industry whose products are vital to strategic fields like healthcare, mobility, defence and infrastructure. According to Klein, mid-sized member companies are buckling under the weight of exorbitant energy costs, excessive bureaucratic red tape and aggressive competition from non-European rivals. He described the industry as being in a state of free fall, which jeopardises national self-sufficiency in several critical areas. To reverse this trend, the wdk is calling for the suspension of reporting duties, the abolition of the national emissions trading system to lower energy prices and robust measures to secure domestic markets.

These urgent appeals are underscored by the latest economic data for the first half of 2026, which paints a grim picture of the industry's trajectory. wdk chief economist Michael Berthel reported significant declines across all major indicators, with production dropping by 5.4 percent to 530,000 tonnes and the workforce shrinking by five percent to 57,200 employees. Revenue also took a substantial hit, falling by 4.1 percent to EUR 5.2 billion compared to the same period in 2025.

Berthel further cautioned that without a rapid improvement in the general operating conditions, the situation will only deteriorate further, leading to the permanent closure of more production facilities. The association’s leadership maintains that creating a level playing field in international competition is not merely an option but an absolute necessity for the survival of the rubber industry in Germany.

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Pyrum Innovations AG has unveiled a comprehensive rebranding initiative, introducing a new logo, an updated corporate design and a fully redesigned website. This strategic overhaul publicly reflects the company’s significant evolution in recent years across technological, entrepreneurial and international dimensions.

Central to the new identity is the guiding principle ‘Rethink Resources’, which encapsulates Pyrum’s shift in perspective towards viewing waste as a valuable raw material source. No longer positioning itself solely as a tyre recycler, the technology firm employs its proprietary thermolysis process to recover and reintegrate valuable resources into the production cycle. The refreshed brand imagery is designed to articulate this vision clearly while fostering a cohesive identity to support ongoing global expansion and technological scaling.

Visually, the transformation features a modern aesthetic with a clear design language intended to boost brand recognition internationally. The new website serves as a central hub, making the company’s technology and vision more accessible. This corporate identity will be phased into operations gradually, with existing materials replaced only during regular updates to align with sustainable resource management principles.

Pascal Klein, CEO, Pyrum Innovations AG, said, “Pyrum has evolved significantly in recent years. With our new brand identity, we want to make this evolution visible to the outside world as well. Our new brand identity is not a break from our previous identity, but rather the next logical step. ‘Rethink Resources’ perfectly captures what drives us: rethinking resources, tapping into new sources of raw materials with our technology and thereby making an important contribution to greater resource independence. Pyrum aims to be one of the first brands that comes to mind when it comes to resource resilience.”

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Toyo Tire U.S.A. Corp. (Toyo Tires) has introduced the Proxes G-Tour, a new grand touring all-season tyre engineered for premium CUVs, SUVs and passenger cars. Positioned as an ideal original equipment replacement, the tyre features a contemporary design that prioritises fuel and range efficiency across gasoline, hybrid and electric vehicles. Compared to ultra-high performance or standard touring alternatives, it delivers superior driving comfort through reduced road noise and low rolling resistance.

The tyre’s asymmetrical tread design and five-variable pitch pattern work in concert to minimise pattern noise while ensuring dependable traction on wet, dry and light-snow surfaces throughout its lifespan. Bevelled tread blocks enhance water evacuation to maximise road contact, while high-stiffness centre ribs and outside blocks, paired with an advanced compound and multi-wave sipes, balance ride comfort with robust wet and dry handling. These elements also provide firm grip and cornering stability, with the compound further promoting even wear and extended tread life.

Optimised for long-distance travel, the Proxes G-Tour offers a quiet, comfortable ride and is tailored for maximum fuel and range economy. The multi-wave sipes not only reduce irregular wear for increased durability but also contribute to a smooth, silent performance in diverse weather conditions. The tyre will be manufactured in more than 70 sizes and load/speed combinations, accommodating 16- to 22-inch wheel diameters with speed ratings of T, H, V and W.

Initial sizes are slated for September availability, with additional fitments rolling out through the end of the year. Key applications include vehicles from Audi, BMW, Lexus, Tesla, Toyota, Honda, Ford and Volkswagen. The Proxes G-Tour carries a 65,000-mile treadwear warranty for T/H-rated versions and a 55,000-mile warranty for V/W-rated models, alongside the Toyo Tires No Regrets 45-Day or 500-Mile Trial Offer.

Cameron Parsons, Technical Field Manager and Business Development, Toyo Tire U.S.A. Corp., said, "The Proxes G-Tour is an exciting addition to the Toyo Tires lineup and a new benchmark in our grand touring all-season category. Through our latest innovations in tyre construction and compound technology, the Proxes G-Tour delivers long tread life with confident wet and dry performance for everyday driving."

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Yokohama Tire has reinforced its commitment to adaptive motorsports by extending its partnership with the High Fives Foundation for a fourth straight year. Through this collaboration, the company supplies its GEOLANDAR truck and CUV/SUV tyres to the Return to Dirt programme, which empowers individuals with mobility impairments to navigate off-road environments using specialised vehicles and instruction.

The Return to Dirt initiative organises driving excursions across diverse landscapes, ranging from icy lakes to wooded trails. Participants manoeuvre modified Polaris RZRs equipped with hand controls and outfitted with Yokohama’s GEOLANDAR M/T G003 SxS tyres, ensuring reliable traction in challenging conditions.

Professional off-road racer and Team Yokohama member Kristen Matlock attended a recent Return to Dirt gathering and described a profound personal impact. She arrived intending to motivate the adaptive athletes but left feeling transformed by their resilience and unwavering positivity. Matlock observed that the participants confronted obstacles with determination and authentic happiness, reshaping her understanding of strength and personal limitations.

Beyond outfitting the programme’s vehicle fleet, Yokohama supplies tyres for the foundation’s towing trucks and actively contributes to fundraising initiatives. The company involves its sales teams and customers in local High Fives events nationwide, broadening its support for the nonprofit’s mission.

Melissa Aguirre, Manager – Brand Marketing, Yokohama, said, “Yokohama fully supports and aligns with High Fives Foundation’s vision of creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. We’re pleased to be a part of High Five’s athletes’ on- and off-road experiences through their Return to Dirt programme.”

Roy Tuscany, CEO and Founder, High Fives, said, “We value partnerships with like-minded brands and Yokohama is a brand that totally aligns with our core values. Yokohama supports the entire mission of the organisation and helps us achieve the vision of being the safety net of the outdoor sports community.”

Tim Burr, Program Manager, Return to Dirt, said, “Having Yokohama on-board lets us deliver experiences to our adaptive drivers that are unprecedented. We drive on ice with studs, access high mountain terrain in dirt and share desert experiences on rocks all thanks to Yokohama.”

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