Enviro’s Tyre Recycling Methods Garner Attention

Enviro’s Tyre Recycling Methods Garner Attention

How will the collaboration with Michelin influence the future of the company? What vision do the companies share?

Michelin evaluated our recovered carbon black material in 2016. Since then, they have made significant testing of quite large volumes of our material over time to evaluate its consistency and quality. This is probably the most important parameter for any tyre manufacturer to use recovered carbon black. The interest in the technology itself started to grow as they saw that the performance of the recovered carbon black material was quite impressive. Over time, they started doing due diligence on the technology during those years. We intensified the negotiations in the early stages of 2020 and finally entered into a partnership agreement in April where Michelin invested 20 percent in Enviro. But, that was only one part of the partnership we envisioned. We also had, from the beginning, discussions about how we can provide the technology as a part of their solution to build a business model around mining tyres. This way, they could also offer their mining customers a solution for the recovery of the mining tyres. In that aspect, we negotiated regarding a joint plant project we are currently building in the Antofagasta region of Chile. We are also preparing the permitting for a plant in Uddevalla, Sweden, of 60,000-tonne ELT capacity for car and truck tyres.

In addition to that, we evaluate different technology experiences from both sides where we contribute with our experience in pyrolysis and treating end-of-life tyres in a professional way. Michelin is contributing with their extensive knowledge about developing and innovation into industrial capacity plants. What we have is a very intense collaboration on a more or less daily basis.

Going forward, we see that Michelin has a strategic ambition to replace up to 100 percent of the materials in the tyres with sustainable alternatives. Carbon black is one of the materials where we think that quite large volumes can be replaced over time. They're also involved in replacement and development of different types of oils in the tyres. From Michelin’s side, I think they have a wider interest in the recovery of all the materials in the tyres. This also aligns with our interest since we are recovering tyre pyrolysis oil and doing that quite successfully. We expect more plans in collaboration with Michelin in one way or another. Their investment in our company and the clear engagement in showing the market that they're using our material in motorcycle racing tyres in Moto E and in performance tyres for racing cars is helping us to get the acknowledgement in the market. This is important for our growth and our expansion plan.

How are you matching the quality and consistency of the recovered carbon black to virgin carbon black? Can you also please elaborate on the collaboration with AnvaPolytech, where Enviro completely replaced virgin carbon black used in Volvo's rubber components back in 2015?

We are using our patented batch process, which is a fixed batch process. The technology that we are using was developed for over 20 years to maintain control of the pyrolysis process. We can make sure that the result of the pyrolysis in the material is consistent, which means that we are not creating new carbon, as you easily do when you have a continuous process, and we are making sure that the pyrolysis process has evaporated all the volatiles out of the carbon fraction. This is very important and we control this with the system in multiple parameters that we measure during the process. We also have a significant quality control system downstream. So, in the post process of the pyrolysis, we do multiple quality checks. Before each shipment, we have ASTM standard controls for about 10 different parameters where we compare to the industry ASTM standard normally used for carbon black. There are a few ASTM measurements used for virgin carbon black that are not applicable for all recovered carbon black products, but the majority of the tests can be similar and we keep a very high consistency there. This is also one of the main achievements of the company since January 2016. We made the first commercial delivery to AnvaPolytech and they are a rubber component supplier to Volvo Cars. They have been involved with us before the commercial deliveries in the research and development of the material for rubber components. They were also involved in lots of different types of testing, where meeting the automotive standard for EPDM rubber components was a very significant part, and also got the final approval from Volvo Cars to replace the material. Since 2016, we have replaced 100 percent carbon black in those components with our material. I think it's now more than 100 million components delivered from Anva to Volvo Cars.

The gas produced during the pyrolysis process is used to fuel the machinery itself. Is there a commercial value for the gas in this market and are you exploring those business verticals?

It is a very valid question; we are producing new pyrolysis gas, and in the process, we condense out the oil, but there will be a fraction of gas that is not condensable. That gas is the excess gas that we use for the next pyrolysis phase. In our current plant at Åsensbruk, we use the excess gas and part of the oil to power the main process and the post process for heating purposes. In the new plants we will be building, for instance, one in Sweden, we plan to start production in the fourth quarter of 2023, where we will use green energy from wind, solar, water and waste to provide energy. In this case, the excess gas will be used only to heat the dryer system in the post process. Does it have a commercial value? I think some markets do; it might be used also in-turn to produce energy or electricity, but at the moment, this is not something that we are exploring further in detail.

The company recently received two ISCC certifications, one for the pyrolysis oil and the other for the carbon black. What were the challenges in earning the certifications and are there any other benchmarks that you're targeting for any other product in the future?

We are very proud to be the first to achieve the certification for the recovered carbon black. It is an important step for both the certification and for us as a company. We are already seeing some of the players in the tyre industry looking to certify according to ISCC now. This means that there will be a higher value in connection to using that type of material. There are always challenges with being certified and the most challenging maybe is to follow the certification requirements in terms of how, when and where to measure. We need to make sure that this is something that we can live up to when we are audited annually. We must also commit resources and capabilities to do this. We also needed to involve our supplier of tyre material, which, in Sweden, are Ragn-Sells. They are also audited by the certifier.

Enviro was evaluating business prospects in India. What is the current status of opening a full-size plant? Pyrolysis is banned in India across almost all states by the pollution board, and we're seeing various companies being ordered to shut down plants. Where does Enviro fit in and what are the developments?

Yes, we have been conducting meetings together with the Swedish Energy Agency, Swedish Export Organization, Business Sweden and a few other organisations including India-Sweden Innovations Accelerator and Confederation of Indian Industry in India. We have been exploring the Indian market for many multiple axles, and during the last two years, we are meeting with all the major tyre producers, both local and international. We are meeting with oil companies downstream who are potential customers for oil. We are meeting with waste treatment and tyre treatment companies locally and also making presentations to most local governments. However, we feel it is a bit too early for us to enter India on a more massive basis.

We have decided strategically that we will start with Europe followed by probably the US in the next phase. I think that will help India to monitor what is happening with the technology and how it can be a part of the system in those markets. We can then use that as a showcase for creating a sustainable and long-term system for the Indian market. We hope that this display of the system will be appreciated by the players in India to implement and also be some kind of inspiration to make that happen. In regards to pyrolysis being banned, I think it's probably a very correct decision because the pyrolysis technologies that we have seen being used in India are mainly Chinese versions where the environmental 360-degree impact has not really been considered. I think it was a very necessary decision.

The system for import and collecting for the pyrolysis industry was not really in place at that moment. But I think we can showcase together with a few of our peers in the European market that batch pyrolysis process and pyrolysis in general can be made with a very sustainable and safe technology with the highest possible emission control systems. We are hoping that by setting an example in Europe and showing both the technology and the system, maybe we will enter India in the next five years.

What are some of the constraints that you see in entering the Indian market?

I think one constraint that we are struggling with – mainly in Europe, but also in other markets – is that end-of-life tyres are viewed purely as waste materials. To really get our authorities and government regulators to understand that we are making a transition of waste materials into something that can sustainably replace fossil resources is a challenge. We are in the right direction. ISCC certification is one step.

Reach of the materials is another step. I think that transition to get aligned with the current legislation in many countries is still a hurdle. Even if it's improving, making this kind of large transition of an industry that is not really present at the moment requires financial support. Financial investors need to be willing to take a little bit of a risk to make the industry change as rapidly as it needs to. It's not enough for the tyre industry if there is one company able to provide the small volume to the market; they need multiple suppliers and large volumes to replace larger volumes of virgin material. The volume is a constraint itself. We hope, together with Michelin and other parties that we're working with, to provide larger volumes in the coming 10 years. Our ambition is to establish at least 30 plants globally in the coming decade. We also hope that our competitors are also successful in India.

What potential do you see in the Indian market, being one of the biggest automotive markets in the world, in terms of government support or the infrastructure for the products Enviro produces?

One of the opportunities is the growing automotive market. There is also a foundation of industry there in India for a long time. There is a tradition to produce tyres with a lot of knowledge, research and development around tyres and rubber materials, which I think is a very interesting potential itself. The competence around the materials in India is significant. I think the size of the market itself is an opportunity. If you choose to see the immaturity of the collection system as an opportunity, which I do, I think there is a lot of potential to establish from ground-up, a workable system with different stakeholders where I think local and national government needs to play a role, but it needs to be still on market conditions. I think the model that we will be showcasing in Europe will be attractive for both the government and local private stakeholders like the tyre industry and rubber industry.

In a broader sense, what is the future for the company and what are your goals? What are you excited about?

There are very clear targets from the tyre industry since they are consuming more than 70 to 80 percent of the carbon black material in the world. We have very clear targets for replacing fossil-originated materials with recovered or sustainable materials. We are very excited about the volume potential we see there. We have started to take steps in that direction with multiple tyre producers. The regulation in Europe and other countries to reduce the fossil content in oil products and chemical products is very positive for us. ISCC is a very important tool for the market to implement recovered and bio-based materials which have tax incentives. These enable us to launch our expansion plan, which, as I mentioned, is for the next 10 years to open 30 plants globally. We are excited that we are now in the position to work in establishing one plant with Michelin in Chile and in parallel a plant in Sweden with more or less the same time scheduled to start production. In the pipeline, we have several very interesting projects building up.

Are there other manufacturers or automotive players that are satisfied with the level of quality in your recovered carbon black? Are there any projects in the pipeline?

We have seen the interest significantly increasing in suppliers to the automotive industries and to other core manufacturers since we got the ISCC certificate for our products. But I think that we could better market what we have achieved together with Volvo in order to really get the other car brands into using more of our material. I think we have some homework to do there, because what we do is too little known to them at the moment. So there is work to be done there. We know we can achieve it. We should focus on letting them know what we can do. We are working with some other automotive manufacturers not only for the recovered carbon black but also to help them achieve their zero-emission objectives. So that could be related to oil, carbon black, steel and potentially other materials such as carbon fibre, for instance. (MT)

Michelin Revenue Falls On Currency Impact As Group Maintains 2026 Outlook

Michelin Revenue Falls On Currency Impact As Group Maintains 2026 Outlook

Michelin reported lower first-quarter revenue after adverse currency movements offset stable underlying sales, while the tyre maker maintained its 2026 guidance amid growing geopolitical and supply chain uncertainty.

Group revenue for the three months to 31March fell 5.4 percent year on year to €6.2bn, compared with €6.5bn a year earlier. Michelin said the decline was entirely due to currency effects, primarily the appreciation of the euro against the US dollar and several other currencies. At constant exchange rates, revenue was stable.

Tire volumes declined 1.4 percent during the quarter, although replacement sales improved, supported by a 3 percent increase in MICHELIN-brand tire volumes. A favourable product mix, particularly in larger premium tires, partly offset weaker original equipment demand.

The Consumer segment recorded revenue of €3.4bn, down 4.4 percent on a reported basis. Michelin said replacement sales of passenger car and light truck tires remained resilient, while original equipment sales continued to be affected by weaker automotive markets, particularly in China. Sales of 18-inch and larger tires represented 69 percent of MICHELIN-brand sales during the quarter.

Revenue in the Transportation segment fell 11.3 percent to €1.4bn, reflecting weaker original equipment demand in North and South America and adverse exchange rates. Replacement sales increased in Europe but remained subdued in North America amid a softer road freight market.

The Specialties segment reported revenue of €1.1bn, down 3.3 percent. Michelin said mining and aircraft tire sales increased during the quarter, while beyond-road activities stabilised despite continued weakness in agricultural original equipment markets.

Polymer Composite Solutions revenue rose 5.1 percent to €326m, supported by the integration of Cooley Group and growth in sealing and coated fabric activities. Michelin said the segment would continue expanding through the integration of Flexitallic in April and the expected consolidation of TexTech later in 2026.

The company said uncertainty linked to the Middle East conflict continued to create risks around global demand, raw material supply and energy costs. Michelin nevertheless maintained its financial outlook for 2026, citing operational resilience, localised production and supply chain integration.

During the quarter, Michelin also completed the acquisitions of Cooley Group and Flexitallic as part of efforts to accelerate the growth of its Polymer Composite Solutions business.

Hankook’s Ventus Tarmac Rally Tyres Conquer Volcanic Asphalt As Ogier Dominates WRC Canarias

Hankook’s Ventus Tarmac Rally Tyres Conquer Volcanic Asphalt As Ogier Dominates WRC Canarias

Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, has concluded the fifth round of the 2026 season, Rally Islas Canarias, which took place from 23 to 26 April in Spain’s Canary Islands. For the demanding asphalt stages, Hankook provided its specialised Ventus Z215 and Ventus Z210 tarmac rally tyres, engineered to handle extreme conditions.

The event, first held in 1977, marked its 50th anniversary this year and its second edition as an official WRC round. Competitors tackled 18 special stages across Gran Canaria Island, centred around Las Palmas, covering approximately 322.61 kilometres. The course featured rough, high-abrasion volcanic asphalt with dramatic elevation changes, while dense fog and local rain above 1,000 metres made weather a decisive factor. The opening day’s Super Special Stage at the BP Ultimate Circuito Islas Canarias offered side-by-side racing, where small pace differences quickly altered positions.



Hankook’s tyres provided reliable grip and control at high speeds and through continuous cornering, helping drivers maintain stability on the technical routes. Sébastien Ogier of TOYOTA GAZOO Racing secured his first win of the season, leading a team podium sweep. In the Drivers’ Championship, Elfyn Evans leads with 101 points, followed closely by Takamoto Katsuta on 99.

The 2026 WRC season now moves to Round 6, Vodafone Rally de Portugal, from 7 to 10 May in northern Portugal, a demanding event mostly on unpaved surfaces. Hankook will operate a ‘Brand World’ booth in the service park there, using motorsport content and hands-on experiences to promote its premium image. As exclusive WRC tyre supplier since 2025, Hankook continues integrating data from over 70 global championships into R&D, advancing high-performance tyre technology and the Ventus brand’s global leadership.

wdk President Warns Germany Losing Industrial Substance As Rubber Sector Declines

wdk President Warns Germany Losing Industrial Substance As Rubber Sector Declines

wdk, the German Rubber Industry Association, and the ADK, the German Rubber Industry Employers’ Association, hosted their annual Rubber Industry Day in Berlin on 28 April 2026. The event saw wdk President Michael Klein issue an urgent call for industrial policy measures, warning that pressure on Germany’s manufacturing base remains relentless. He argued that the country can no longer afford strategic delays, insisting that declarations of intent must be replaced by immediate action to reduce bureaucracy and energy costs for businesses.

Citing fresh member survey data, Klein reported that sales, revenue and production levels in Germany’s rubber industry are predominantly declining compared to the previous year. He described this downturn as a clear warning signal, noting that companies have exhausted their potential at domestic sites. Without political support, he added, only foreign markets remain viable alternatives, while Germany continues to lose industrial substance.

The wdk president stressed that the federal government’s failure to implement countermeasures risks permanent damage to the nation’s industrial base. He expressed bafflement that political decision-makers have long known what needs to be done yet have failed to act for an extended period. Klein concluded that proactive intervention is now essential, as the erosion of Germany as a production location must finally be stopped to preserve the manufacturing sector as the backbone of the economy and a guarantor of prosperity.

Bridgestone, Penske Unveil Real-World CO₂ Reduction Strategies From Joint Lab

Bridgestone, Penske Unveil Real-World CO₂ Reduction Strategies From Joint Lab

Bridgestone Americas has concluded the first phase of a joint research initiative with Penske Transportation Solutions, known as the Decarbonisation Lab, which focused on identifying commercially ready methods for reducing carbon emissions in real-world commercial fleet operations. The partnership confirmed that both companies intend to continue their collaboration with a second phase of testing in 2026, building on the operational data gathered during the initial stage.

Working alongside Dynamon, a specialist in advanced data analytics, the Lab’s first phase involved logging more than 500,000 fleet miles to assess three specific operational areas. The use of low-rolling-resistance retreads, continuous tyre pressure monitoring and Bridgestone casings on Penske vehicles produced a measurable gain of 6.35 percent in fuel economy. In a separate track, the partners tested renewable diesel in Tennessee, a state outside the usual Low Carbon Fuel Standard markets, to study long-term maintenance needs and efficiency results.

A third work stream saw Penske and Bridgestone engineering teams jointly redesign aspects of Bridgestone’s automotive tyre retail distribution network, with the goal of cutting roughly 152,000 miles from that logistics system. Scaling that approach across the entire dedicated fleet operated by the two companies would correspond to a four to six percent drop in CO₂ emissions, according to the project’s projections.

The overall findings from the Decarbonisation Lab reinforce the idea that meaningful near-term sustainability gains require a combination of proven technologies, rigorous data collection and close industry cooperation rather than isolated efforts. Representatives from both organisations are scheduled to present the first-phase results at ACT Expo 2026 in Las Vegas on the afternoon of 4 May.

Erik Seidel, head of sustainability for Bridgestone in the Americas, Europe, Middle East and Africa, said, “Our Bridgestone team is proud to have partnered with Penske for more than a decade, from IndyCar racing to deploying millions of retreaded tyres across the Penske fleet. The Decarbonisation Lab is a testament to how sustainable transformation can be accelerated when we work together.”

Bill Combs, Senior Vice President, Partnership & Sustainability Strategy, Penske, said, “We are honoured to collaborate with Bridgestone to bring the Decarbonisation Lab to the marketplace. Our companies have enjoyed a successful history of uncovering great solutions that benefit our customers and the industry.”