How will the collaboration with Michelin influence the future of the company? What vision do the companies share?

Michelin evaluated our recovered carbon black material in 2016. Since then, they have made significant testing of quite large volumes of our material over time to evaluate its consistency and quality. This is probably the most important parameter for any tyre manufacturer to use recovered carbon black. The interest in the technology itself started to grow as they saw that the performance of the recovered carbon black material was quite impressive. Over time, they started doing due diligence on the technology during those years. We intensified the negotiations in the early stages of 2020 and finally entered into a partnership agreement in April where Michelin invested 20 percent in Enviro. But, that was only one part of the partnership we envisioned. We also had, from the beginning, discussions about how we can provide the technology as a part of their solution to build a business model around mining tyres. This way, they could also offer their mining customers a solution for the recovery of the mining tyres. In that aspect, we negotiated regarding a joint plant project we are currently building in the Antofagasta region of Chile. We are also preparing the permitting for a plant in Uddevalla, Sweden, of 60,000-tonne ELT capacity for car and truck tyres.

In addition to that, we evaluate different technology experiences from both sides where we contribute with our experience in pyrolysis and treating end-of-life tyres in a professional way. Michelin is contributing with their extensive knowledge about developing and innovation into industrial capacity plants. What we have is a very intense collaboration on a more or less daily basis.

Going forward, we see that Michelin has a strategic ambition to replace up to 100 percent of the materials in the tyres with sustainable alternatives. Carbon black is one of the materials where we think that quite large volumes can be replaced over time. They're also involved in replacement and development of different types of oils in the tyres. From Michelin’s side, I think they have a wider interest in the recovery of all the materials in the tyres. This also aligns with our interest since we are recovering tyre pyrolysis oil and doing that quite successfully. We expect more plans in collaboration with Michelin in one way or another. Their investment in our company and the clear engagement in showing the market that they're using our material in motorcycle racing tyres in Moto E and in performance tyres for racing cars is helping us to get the acknowledgement in the market. This is important for our growth and our expansion plan.

How are you matching the quality and consistency of the recovered carbon black to virgin carbon black? Can you also please elaborate on the collaboration with AnvaPolytech, where Enviro completely replaced virgin carbon black used in Volvo's rubber components back in 2015?

We are using our patented batch process, which is a fixed batch process. The technology that we are using was developed for over 20 years to maintain control of the pyrolysis process. We can make sure that the result of the pyrolysis in the material is consistent, which means that we are not creating new carbon, as you easily do when you have a continuous process, and we are making sure that the pyrolysis process has evaporated all the volatiles out of the carbon fraction. This is very important and we control this with the system in multiple parameters that we measure during the process. We also have a significant quality control system downstream. So, in the post process of the pyrolysis, we do multiple quality checks. Before each shipment, we have ASTM standard controls for about 10 different parameters where we compare to the industry ASTM standard normally used for carbon black. There are a few ASTM measurements used for virgin carbon black that are not applicable for all recovered carbon black products, but the majority of the tests can be similar and we keep a very high consistency there. This is also one of the main achievements of the company since January 2016. We made the first commercial delivery to AnvaPolytech and they are a rubber component supplier to Volvo Cars. They have been involved with us before the commercial deliveries in the research and development of the material for rubber components. They were also involved in lots of different types of testing, where meeting the automotive standard for EPDM rubber components was a very significant part, and also got the final approval from Volvo Cars to replace the material. Since 2016, we have replaced 100 percent carbon black in those components with our material. I think it's now more than 100 million components delivered from Anva to Volvo Cars.

The gas produced during the pyrolysis process is used to fuel the machinery itself. Is there a commercial value for the gas in this market and are you exploring those business verticals?

It is a very valid question; we are producing new pyrolysis gas, and in the process, we condense out the oil, but there will be a fraction of gas that is not condensable. That gas is the excess gas that we use for the next pyrolysis phase. In our current plant at Åsensbruk, we use the excess gas and part of the oil to power the main process and the post process for heating purposes. In the new plants we will be building, for instance, one in Sweden, we plan to start production in the fourth quarter of 2023, where we will use green energy from wind, solar, water and waste to provide energy. In this case, the excess gas will be used only to heat the dryer system in the post process. Does it have a commercial value? I think some markets do; it might be used also in-turn to produce energy or electricity, but at the moment, this is not something that we are exploring further in detail.

The company recently received two ISCC certifications, one for the pyrolysis oil and the other for the carbon black. What were the challenges in earning the certifications and are there any other benchmarks that you're targeting for any other product in the future?

We are very proud to be the first to achieve the certification for the recovered carbon black. It is an important step for both the certification and for us as a company. We are already seeing some of the players in the tyre industry looking to certify according to ISCC now. This means that there will be a higher value in connection to using that type of material. There are always challenges with being certified and the most challenging maybe is to follow the certification requirements in terms of how, when and where to measure. We need to make sure that this is something that we can live up to when we are audited annually. We must also commit resources and capabilities to do this. We also needed to involve our supplier of tyre material, which, in Sweden, are Ragn-Sells. They are also audited by the certifier.

Enviro was evaluating business prospects in India. What is the current status of opening a full-size plant? Pyrolysis is banned in India across almost all states by the pollution board, and we're seeing various companies being ordered to shut down plants. Where does Enviro fit in and what are the developments?

Yes, we have been conducting meetings together with the Swedish Energy Agency, Swedish Export Organization, Business Sweden and a few other organisations including India-Sweden Innovations Accelerator and Confederation of Indian Industry in India. We have been exploring the Indian market for many multiple axles, and during the last two years, we are meeting with all the major tyre producers, both local and international. We are meeting with oil companies downstream who are potential customers for oil. We are meeting with waste treatment and tyre treatment companies locally and also making presentations to most local governments. However, we feel it is a bit too early for us to enter India on a more massive basis.

We have decided strategically that we will start with Europe followed by probably the US in the next phase. I think that will help India to monitor what is happening with the technology and how it can be a part of the system in those markets. We can then use that as a showcase for creating a sustainable and long-term system for the Indian market. We hope that this display of the system will be appreciated by the players in India to implement and also be some kind of inspiration to make that happen. In regards to pyrolysis being banned, I think it's probably a very correct decision because the pyrolysis technologies that we have seen being used in India are mainly Chinese versions where the environmental 360-degree impact has not really been considered. I think it was a very necessary decision.

The system for import and collecting for the pyrolysis industry was not really in place at that moment. But I think we can showcase together with a few of our peers in the European market that batch pyrolysis process and pyrolysis in general can be made with a very sustainable and safe technology with the highest possible emission control systems. We are hoping that by setting an example in Europe and showing both the technology and the system, maybe we will enter India in the next five years.

What are some of the constraints that you see in entering the Indian market?

I think one constraint that we are struggling with – mainly in Europe, but also in other markets – is that end-of-life tyres are viewed purely as waste materials. To really get our authorities and government regulators to understand that we are making a transition of waste materials into something that can sustainably replace fossil resources is a challenge. We are in the right direction. ISCC certification is one step.

Reach of the materials is another step. I think that transition to get aligned with the current legislation in many countries is still a hurdle. Even if it's improving, making this kind of large transition of an industry that is not really present at the moment requires financial support. Financial investors need to be willing to take a little bit of a risk to make the industry change as rapidly as it needs to. It's not enough for the tyre industry if there is one company able to provide the small volume to the market; they need multiple suppliers and large volumes to replace larger volumes of virgin material. The volume is a constraint itself. We hope, together with Michelin and other parties that we're working with, to provide larger volumes in the coming 10 years. Our ambition is to establish at least 30 plants globally in the coming decade. We also hope that our competitors are also successful in India.

What potential do you see in the Indian market, being one of the biggest automotive markets in the world, in terms of government support or the infrastructure for the products Enviro produces?

One of the opportunities is the growing automotive market. There is also a foundation of industry there in India for a long time. There is a tradition to produce tyres with a lot of knowledge, research and development around tyres and rubber materials, which I think is a very interesting potential itself. The competence around the materials in India is significant. I think the size of the market itself is an opportunity. If you choose to see the immaturity of the collection system as an opportunity, which I do, I think there is a lot of potential to establish from ground-up, a workable system with different stakeholders where I think local and national government needs to play a role, but it needs to be still on market conditions. I think the model that we will be showcasing in Europe will be attractive for both the government and local private stakeholders like the tyre industry and rubber industry.

In a broader sense, what is the future for the company and what are your goals? What are you excited about?

There are very clear targets from the tyre industry since they are consuming more than 70 to 80 percent of the carbon black material in the world. We have very clear targets for replacing fossil-originated materials with recovered or sustainable materials. We are very excited about the volume potential we see there. We have started to take steps in that direction with multiple tyre producers. The regulation in Europe and other countries to reduce the fossil content in oil products and chemical products is very positive for us. ISCC is a very important tool for the market to implement recovered and bio-based materials which have tax incentives. These enable us to launch our expansion plan, which, as I mentioned, is for the next 10 years to open 30 plants globally. We are excited that we are now in the position to work in establishing one plant with Michelin in Chile and in parallel a plant in Sweden with more or less the same time scheduled to start production. In the pipeline, we have several very interesting projects building up.

Are there other manufacturers or automotive players that are satisfied with the level of quality in your recovered carbon black? Are there any projects in the pipeline?

We have seen the interest significantly increasing in suppliers to the automotive industries and to other core manufacturers since we got the ISCC certificate for our products. But I think that we could better market what we have achieved together with Volvo in order to really get the other car brands into using more of our material. I think we have some homework to do there, because what we do is too little known to them at the moment. So there is work to be done there. We know we can achieve it. We should focus on letting them know what we can do. We are working with some other automotive manufacturers not only for the recovered carbon black but also to help them achieve their zero-emission objectives. So that could be related to oil, carbon black, steel and potentially other materials such as carbon fibre, for instance. (MT)

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Liberty Tire Recycling partnered with Henry County staff and volunteers for a three-day Tire Amnesty Event at the County Barn last week, during which thousands of scrap tyres were collected from residents seeking free and responsible disposal. The recurring programme, offered every three years, drew a steady stream of vehicles ranging from cars and trucks to trailers and farm equipment, generating sizable piles of tyres and underscoring both strong community participation and the persistent need for proper recycling.

County personnel, including Jason Stanley, Jeremy Raisor, James Nutgrass, Darrell Abbott, Zach Smith and Travis Buchanan, worked continuously to unload and organise tyres as residents arrived. Among those taking part was New Castle resident Charles Miller, who delivered over 100 tyres, many from demolition derby vehicles, and also brought tyres on behalf of several family members so that materials from multiple properties could be recycled.

Photo by The Henry County Local

Stanley reported that turnout substantially exceeded the previous amnesty event held three years ago, with residents arriving consistently throughout the collection period. Such events offer a convenient way to remove scrap tyres that might otherwise accumulate on properties, create safety hazards and serve as breeding grounds for mosquitoes and other pests, thereby reducing environmental risks and advancing sustainable waste management.

Officials applaud the Kentucky Division of Waste Management and its local partners for organising these programmes, noting that states collecting mandatory tyre disposal or recycling fees can reinvest them in amnesty days that channel waste tyres into the recycling stream and deter illegal dumping. While the final tally remains pending, county officials anticipate the total will rank among the most successful amnesty events in recent years.

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Max Verstappen secured his first pole position of the season for the Bahrain Grand Prix, lapping fastest at 1:35.130. Lewis Hamilton took second with a 1:35.428. Pirelli’s Soft compound played a decisive role, as the top three all set their best times on the red-marked tyre. Isack Hadjar originally qualified third but will not start from that grid slot due to a penalty.

Kimi Antonelli, fourth fastest in qualifying, will instead line up third. Hamilton began qualifying on the Medium before switching to the Soft, a strategy mirrored by Charles Leclerc, Nico Hülkenberg and Gabriel Bortoleto. The remaining drivers relied solely on the C4. Verstappen used four new Soft sets and improved his benchmark in the final sector on his last flying run.

Track temperatures peaked at 54°C during FP3 before cloud cover arrived. All three compounds appeared in the session, though most drivers concentrated on the C4. Leclerc alone ran the Hard before moving to a new Soft set. Lando Norris, Oscar Piastri, Verstappen and Hadjar used the Medium, with the reigning champion setting his best time on the C3.

Antonelli topped FP3 at 1:36.302, ahead of Verstappen on 1:36.580 and Hadjar on 1:36.860. The Pirelli Pole Position Award was presented by Alvin Chong, a Malaysian actor and singer recognised across Malaysian and Chinese entertainment.

Dario Marrafuschi, Pirelli Motorsport Director, said, “Track conditions improved progressively throughout the day, allowing the Soft compound to deliver a very competitive level of performance in qualifying. Despite this, lap times remained significantly slower than those predicted by the simulations, indicating that the track evolution was not sufficient to close the gap. In the attempt to extract the maximum potential from the C4 immediately, the degradation generated on the compound meant that no genuinely competitive laps could be completed after the first flying lap today. At the same time, in yesterday’s running it demonstrated that it can maintain an acceptable level of consistency over race distances when it is brought gradually into its correct operating window over the opening laps. This characteristic could prove particularly important tomorrow, given the number of Soft sets retained by several teams.

“Tomorrow’s Grand Prix looks especially interesting from a strategic perspective. Most drivers have two sets of Hard tyres available, which should provide a solid option for the longer stints thanks to their greater thermal resistance and lower degradation compared to the softer compounds. On paper, the Medium-Hard-Hard and Soft-Hard-Hard combinations appear to be among the most competitive. There are, however, some particular situations, such as those of Verstappen and Leclerc, who each have only one set of C2 tyres available and may therefore consider different approaches, making greater use of the Soft and Medium compounds or even evaluating three-stop strategies. In this scenario, the range of possibilities becomes much broader, with shorter stints and increased flexibility. By contrast, we are unlikely to see one-stop strategies, which on paper offer no advantage in terms of total race time at a circuit where overtaking remains possible at several points around the track. Finally, there remains an element of uncertainty related to the weather, with a chance of rain that could influence the teams’ strategic choices.”

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American tyre brand General Tire is marking 111 years since its founding on 29 September 1915, when William O’Neil and Winfred Fouse established the General Tire and Rubber Company in Akron, Ohio. What started as a regional tyre maker has evolved into an internationally recognised brand, especially noted for durable tyres suited to SUVs, off-road vehicles and pickups. Since 1987, the company has operated as part of Continental.

The brand’s history tracks closely with the growth of the North American automotive sector. During the 1920s, General Tire earned attention for its ‘General Balloon Jumbos’, which helped push tyre technology forward. As operations grew, the company widened its international reach and became a supplier to major vehicle manufacturers.

William O'Neil, Founder of General Tire

General Tire and Continental first connected in March 1949 through a cooperation agreement covering the exchange of technical expertise and know-how. By the late 1950s, General Tire had opened a tyre testing facility in Uvalde, Texas, then regarded as the largest of its kind worldwide. Continental’s 1987 acquisition opened a new chapter, giving the parent company a global production and sales network for the first time while allowing General Tire to pair its American heritage with worldwide development and manufacturing strength.

Today, the portfolio spans applications from the Grabber GT Plus road tyre and Grabber Cross A/S all-season tyre to the Snow Grabber Plus winter tyre and the Grabber AT3 Plus and Grabber X3 off-road models, all reflecting performance, reliability and American heritage. For the anniversary, General Tire introduced the next-generation Grabber AT3 Plus, an all-terrain successor to the Grabber AT3 with better snow traction, improved wet-road grip and a tread pattern built for demanding off-road use.

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Dunlop Motorcycle Europe is set to support a star-studded rider roster at this weekend’s FIM Motocross of Nations (MXoN) in Ernée, France, aiming to cap another standout motocross season. The tyre range available to competitors includes the sand-focused Geomax MX14 for loose surfaces, the intermediate Geomax MX34 and the Geomax MX54, which has become the preferred choice across a wide range of intermediate and hardpack tracks.

The company will supply tyres to 32 riders representing 16 nations, drawing talent from the FIM Motocross World Championship, North America’s Supercross and Pro Motocross series and other competitions. The event follows last weekend’s season-ending MXGP of Australia, with many of the sport’s top names returning to action in pursuit of the Chamberlain Trophy.

Dunlop has built a formidable recent record at the MXoN, having equipped riders from every winning nation over the past four editions. Team Australia took consecutive victories in 2024 and 2025, Team France claimed the title in 2023 and Team USA won in 2022. This year, Australia arrives with an entirely new lineup in Jed Beaton, Alex Larwood and Aaron Tanti, while the United States fields an all-Dunlop trio led by three-time 450 cc AMA Supercross champion Cooper Webb, joined by Julien Beaumer and Levi Kitchen.

For France, MXGP runner-up Romain Febvre spearheads the Dunlop contingent and is joined by fellow Kawasaki Racing Team rider Mathis Valin. Two-time MXGP World Champion Jorge Prado will represent Spain alongside newly crowned MX2 World Champion Guillem Farres. A host of other leading MXGP and MX2 competitors will also run Dunlop, including Camden McLellan for South Africa, Liam Everts for Belgium, Pauls Jonass for Latvia and Jeremy Seewer for Switzerland.

The MXoN serves as a fitting finale to a season of significant success for Dunlop across European and North American series. In the United States, Ken Roczen captured his first 450 cc AMA Supercross title on Dunlop, extending the brand’s streak of winning every AMA Supercross and Pro Motocross championship since 2010.

In the FIM Motocross World Championship, Guillem Farres secured the MX2 crown and led Triumph Racing to a one-two finish with teammate Camden McLellan. The pair combined for 11 of 19 Grand Prix victories. In MXGP, Romain Febvre finished runner-up, while Kiara Fontanesi narrowly missed a historic seventh WMX title, winning at Foxhills in July and adding three second-place finishes.

Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, “The fact that so many top riders continue to choose Dunlop Geomax tyres underlines the Geomax range’s performance credentials. We work closely with top riders to develop new Geomax products, using their feedback to refine our tyre technology. Our most recent innovation, Geomax MX54, makes the Geomax range our strongest and most versatile motocross range yet, drawing on our knowledge from winning top professional championships. With its broader scope, it could be the tyre of choice for Ernée’s traditional hardpack clay circuit this weekend.”

Eddy Seel, MXGP Event Leader, Dunlop Motorcycle Europe, said, “We are honoured that Dunlop Geomax tyres are the products of choice for 32 of the world’s most talented riders representing 16 different nations. The level of competition is always high at MXoN, but Dunlop has a history of success. Our riders have already proven the performance and reliability of the Dunlop Geomax range all season long, so we’re ready to continue with that this weekend. Allez!”

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