How will the collaboration with Michelin influence the future of the company? What vision do the companies share?

Michelin evaluated our recovered carbon black material in 2016. Since then, they have made significant testing of quite large volumes of our material over time to evaluate its consistency and quality. This is probably the most important parameter for any tyre manufacturer to use recovered carbon black. The interest in the technology itself started to grow as they saw that the performance of the recovered carbon black material was quite impressive. Over time, they started doing due diligence on the technology during those years. We intensified the negotiations in the early stages of 2020 and finally entered into a partnership agreement in April where Michelin invested 20 percent in Enviro. But, that was only one part of the partnership we envisioned. We also had, from the beginning, discussions about how we can provide the technology as a part of their solution to build a business model around mining tyres. This way, they could also offer their mining customers a solution for the recovery of the mining tyres. In that aspect, we negotiated regarding a joint plant project we are currently building in the Antofagasta region of Chile. We are also preparing the permitting for a plant in Uddevalla, Sweden, of 60,000-tonne ELT capacity for car and truck tyres.

In addition to that, we evaluate different technology experiences from both sides where we contribute with our experience in pyrolysis and treating end-of-life tyres in a professional way. Michelin is contributing with their extensive knowledge about developing and innovation into industrial capacity plants. What we have is a very intense collaboration on a more or less daily basis.

Going forward, we see that Michelin has a strategic ambition to replace up to 100 percent of the materials in the tyres with sustainable alternatives. Carbon black is one of the materials where we think that quite large volumes can be replaced over time. They're also involved in replacement and development of different types of oils in the tyres. From Michelin’s side, I think they have a wider interest in the recovery of all the materials in the tyres. This also aligns with our interest since we are recovering tyre pyrolysis oil and doing that quite successfully. We expect more plans in collaboration with Michelin in one way or another. Their investment in our company and the clear engagement in showing the market that they're using our material in motorcycle racing tyres in Moto E and in performance tyres for racing cars is helping us to get the acknowledgement in the market. This is important for our growth and our expansion plan.

How are you matching the quality and consistency of the recovered carbon black to virgin carbon black? Can you also please elaborate on the collaboration with AnvaPolytech, where Enviro completely replaced virgin carbon black used in Volvo's rubber components back in 2015?

We are using our patented batch process, which is a fixed batch process. The technology that we are using was developed for over 20 years to maintain control of the pyrolysis process. We can make sure that the result of the pyrolysis in the material is consistent, which means that we are not creating new carbon, as you easily do when you have a continuous process, and we are making sure that the pyrolysis process has evaporated all the volatiles out of the carbon fraction. This is very important and we control this with the system in multiple parameters that we measure during the process. We also have a significant quality control system downstream. So, in the post process of the pyrolysis, we do multiple quality checks. Before each shipment, we have ASTM standard controls for about 10 different parameters where we compare to the industry ASTM standard normally used for carbon black. There are a few ASTM measurements used for virgin carbon black that are not applicable for all recovered carbon black products, but the majority of the tests can be similar and we keep a very high consistency there. This is also one of the main achievements of the company since January 2016. We made the first commercial delivery to AnvaPolytech and they are a rubber component supplier to Volvo Cars. They have been involved with us before the commercial deliveries in the research and development of the material for rubber components. They were also involved in lots of different types of testing, where meeting the automotive standard for EPDM rubber components was a very significant part, and also got the final approval from Volvo Cars to replace the material. Since 2016, we have replaced 100 percent carbon black in those components with our material. I think it's now more than 100 million components delivered from Anva to Volvo Cars.

The gas produced during the pyrolysis process is used to fuel the machinery itself. Is there a commercial value for the gas in this market and are you exploring those business verticals?

It is a very valid question; we are producing new pyrolysis gas, and in the process, we condense out the oil, but there will be a fraction of gas that is not condensable. That gas is the excess gas that we use for the next pyrolysis phase. In our current plant at Åsensbruk, we use the excess gas and part of the oil to power the main process and the post process for heating purposes. In the new plants we will be building, for instance, one in Sweden, we plan to start production in the fourth quarter of 2023, where we will use green energy from wind, solar, water and waste to provide energy. In this case, the excess gas will be used only to heat the dryer system in the post process. Does it have a commercial value? I think some markets do; it might be used also in-turn to produce energy or electricity, but at the moment, this is not something that we are exploring further in detail.

The company recently received two ISCC certifications, one for the pyrolysis oil and the other for the carbon black. What were the challenges in earning the certifications and are there any other benchmarks that you're targeting for any other product in the future?

We are very proud to be the first to achieve the certification for the recovered carbon black. It is an important step for both the certification and for us as a company. We are already seeing some of the players in the tyre industry looking to certify according to ISCC now. This means that there will be a higher value in connection to using that type of material. There are always challenges with being certified and the most challenging maybe is to follow the certification requirements in terms of how, when and where to measure. We need to make sure that this is something that we can live up to when we are audited annually. We must also commit resources and capabilities to do this. We also needed to involve our supplier of tyre material, which, in Sweden, are Ragn-Sells. They are also audited by the certifier.

Enviro was evaluating business prospects in India. What is the current status of opening a full-size plant? Pyrolysis is banned in India across almost all states by the pollution board, and we're seeing various companies being ordered to shut down plants. Where does Enviro fit in and what are the developments?

Yes, we have been conducting meetings together with the Swedish Energy Agency, Swedish Export Organization, Business Sweden and a few other organisations including India-Sweden Innovations Accelerator and Confederation of Indian Industry in India. We have been exploring the Indian market for many multiple axles, and during the last two years, we are meeting with all the major tyre producers, both local and international. We are meeting with oil companies downstream who are potential customers for oil. We are meeting with waste treatment and tyre treatment companies locally and also making presentations to most local governments. However, we feel it is a bit too early for us to enter India on a more massive basis.

We have decided strategically that we will start with Europe followed by probably the US in the next phase. I think that will help India to monitor what is happening with the technology and how it can be a part of the system in those markets. We can then use that as a showcase for creating a sustainable and long-term system for the Indian market. We hope that this display of the system will be appreciated by the players in India to implement and also be some kind of inspiration to make that happen. In regards to pyrolysis being banned, I think it's probably a very correct decision because the pyrolysis technologies that we have seen being used in India are mainly Chinese versions where the environmental 360-degree impact has not really been considered. I think it was a very necessary decision.

The system for import and collecting for the pyrolysis industry was not really in place at that moment. But I think we can showcase together with a few of our peers in the European market that batch pyrolysis process and pyrolysis in general can be made with a very sustainable and safe technology with the highest possible emission control systems. We are hoping that by setting an example in Europe and showing both the technology and the system, maybe we will enter India in the next five years.

What are some of the constraints that you see in entering the Indian market?

I think one constraint that we are struggling with – mainly in Europe, but also in other markets – is that end-of-life tyres are viewed purely as waste materials. To really get our authorities and government regulators to understand that we are making a transition of waste materials into something that can sustainably replace fossil resources is a challenge. We are in the right direction. ISCC certification is one step.

Reach of the materials is another step. I think that transition to get aligned with the current legislation in many countries is still a hurdle. Even if it's improving, making this kind of large transition of an industry that is not really present at the moment requires financial support. Financial investors need to be willing to take a little bit of a risk to make the industry change as rapidly as it needs to. It's not enough for the tyre industry if there is one company able to provide the small volume to the market; they need multiple suppliers and large volumes to replace larger volumes of virgin material. The volume is a constraint itself. We hope, together with Michelin and other parties that we're working with, to provide larger volumes in the coming 10 years. Our ambition is to establish at least 30 plants globally in the coming decade. We also hope that our competitors are also successful in India.

What potential do you see in the Indian market, being one of the biggest automotive markets in the world, in terms of government support or the infrastructure for the products Enviro produces?

One of the opportunities is the growing automotive market. There is also a foundation of industry there in India for a long time. There is a tradition to produce tyres with a lot of knowledge, research and development around tyres and rubber materials, which I think is a very interesting potential itself. The competence around the materials in India is significant. I think the size of the market itself is an opportunity. If you choose to see the immaturity of the collection system as an opportunity, which I do, I think there is a lot of potential to establish from ground-up, a workable system with different stakeholders where I think local and national government needs to play a role, but it needs to be still on market conditions. I think the model that we will be showcasing in Europe will be attractive for both the government and local private stakeholders like the tyre industry and rubber industry.

In a broader sense, what is the future for the company and what are your goals? What are you excited about?

There are very clear targets from the tyre industry since they are consuming more than 70 to 80 percent of the carbon black material in the world. We have very clear targets for replacing fossil-originated materials with recovered or sustainable materials. We are very excited about the volume potential we see there. We have started to take steps in that direction with multiple tyre producers. The regulation in Europe and other countries to reduce the fossil content in oil products and chemical products is very positive for us. ISCC is a very important tool for the market to implement recovered and bio-based materials which have tax incentives. These enable us to launch our expansion plan, which, as I mentioned, is for the next 10 years to open 30 plants globally. We are excited that we are now in the position to work in establishing one plant with Michelin in Chile and in parallel a plant in Sweden with more or less the same time scheduled to start production. In the pipeline, we have several very interesting projects building up.

Are there other manufacturers or automotive players that are satisfied with the level of quality in your recovered carbon black? Are there any projects in the pipeline?

We have seen the interest significantly increasing in suppliers to the automotive industries and to other core manufacturers since we got the ISCC certificate for our products. But I think that we could better market what we have achieved together with Volvo in order to really get the other car brands into using more of our material. I think we have some homework to do there, because what we do is too little known to them at the moment. So there is work to be done there. We know we can achieve it. We should focus on letting them know what we can do. We are working with some other automotive manufacturers not only for the recovered carbon black but also to help them achieve their zero-emission objectives. So that could be related to oil, carbon black, steel and potentially other materials such as carbon fibre, for instance. (MT)

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a reminder that underinflated tyres can lead to higher fuel consumption, a concern that is especially relevant given the current geopolitical pressures on global energy markets. With pump prices beginning to climb again across the UK, motorists are being encouraged to carry out basic vehicle maintenance as a way to improve fuel efficiency.

This week, motoring organisations including the RAC and AA have urged drivers to adopt efficient driving habits and ensure their tyres are properly inflated to mitigate the impact of rising costs. Recent RAC Fuel Watch data reveals a significant increase at the pumps, with petrol climbing by approximately 4.68p per litre and diesel rising by around 8.59p per litre in just over a week, coinciding with escalating tensions in the Middle East.

According to TyreSafe, checking tyre pressures at least once a month and before longer trips is essential. Drivers should refer to the manufacturer’s recommended levels, typically listed in the vehicle handbook or on a sticker inside the driver’s door frame or fuel cap.

Many motorists may not realise that driving on underinflated tyres could be silently increasing their fuel bills. Research from The Motor Ombudsman indicates that more than half of all tyres on UK roads may be running below the ideal pressure. This increases rolling resistance, meaning the engine has to work harder to maintain normal speeds.

Even a modest drop in pressure can have an effect. A 10 percent reduction can raise fuel consumption by about two percent, adding unnecessary costs. Safety is also compromised, as a 20 percent decrease can impair handling and grip, heightening the risk of incidents. With costs rising again, a simple tyre check can support both road safety and household budgets.

Stuart Lovatt, Chair of TyreSafe, said, “When fuel prices rise, drivers naturally look for ways to make their fuel last longer. One of the simplest things they can do is check their tyre pressures regularly. Underinflated tyres increase rolling resistance, which means the vehicle has to work harder and burn more fuel just to move forward. It may seem like a small issue, but over time it can quietly add to the cost of every journey. More importantly, tyres that are not inflated correctly can reduce grip, handling and overall vehicle stability. Keeping tyres at the correct pressure isn’t just about saving fuel – it’s a critical part of staying safe on the road.”

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Kanifing Municipal Council (KMC) has inaugurated The Gambia’s inaugural tyre recycling plant, a pioneering step forward in the nation's efforts to combat environmental degradation and manage waste. As per a report by The Point, this landmark facility, established with financial support from the United Nations Development Programme (UNDP), is engineered to process end-of-life tyres into reusable materials, directly confronting a long-standing waste issue that has seen discarded tyres obstruct waterways and blight communities for years.

During the inauguration, representatives from KMC highlighted the council's dedication to forward-thinking solutions, ecological responsibility and local advancement. The project was presented as a testament to the effective synergy between local governance and international cooperation in achieving significant environmental progress. The new plant is anticipated to yield substantial advantages, including mitigating pollution and enhancing urban cleanliness from an environmental perspective, while simultaneously unlocking economic potential through the creation of valuable resources from waste.

This, in turn, could stimulate local enterprise and generate employment. Officials characterised the venture as emblematic of a shared resolve to foster a cleaner and more resilient nation. By establishing this recycling facility, KMC has positioned itself at the vanguard of ecological innovation within the country, establishing a benchmark for future sustainable initiatives across The Gambia.

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Sun Auto Tire & Service, one of the largest independent tyre and automotive service providers in US, has unveiled Drive With Purpose, a new community-focused initiative designed to embed charitable action into the company’s daily operations. The programme transforms each service visit into an opportunity for both employees and customers to contribute to local communities. Rooted in the company’s heritage as an independent shop, the effort balances grassroots engagement with the backing of a national network.

The initiative is structured around three core pillars. Through Community Partnerships, Sun Auto strengthens local neighbourhoods by supporting food banks, events and fundraising tied to routine vehicle maintenance. A second pillar is dedicated to Veteran Causes, channelling resources towards organisations that assist veterans and first responders. These efforts emphasise mobility, independence and career opportunities beyond military service. The third area, Educational Development, focuses on technical training and workforce education, aiming to cultivate the next generation of automotive technicians and ensure the industry’s long-term vitality.

Drive With Purpose builds on existing philanthropic momentum. Last year, Sun Auto contributed more than USD 70,000 to charitable causes and has already donated USD 30,000 in the first quarter of this year. The company is now directing increased attention to veteran support, workforce development and local partnerships.

In January, more than seven hundred employees gathered in Arizona for the DRIVE 2026 Leadership Workshop. Regional teams competed to direct donations to charities of their choice, including organisations such as America’s VetDogs, Susan G. Komen Tunnel to Towers Foundation, TechForce Foundation and No Kid Hungry. reinforcing the company’s commitment to purpose-driven community impact.

Tony Puckett, CEO, Sun Auto Tire & Service, said, "Drive With Purpose is a platform in which we can support our local communities every day. It connects the automotive service work that we are doing in our stores to the opportunity to serve others in need within our local markets and gives our teams and guests a great way to support these amazing charitable organisations.  Every mile truly matters, and this is how we bring that to life."

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Pirelli has renewed its collaboration with Toyota Gazoo Racing in North American rallying, a partnership that will see the new Toyota GR Corolla Rally RC2 make its competitive debut this weekend at the 100 Acre Wood Rally. This marks the second round of the season and reintroduces the Corolla name to international rally competition.

The vehicle, developed specifically for the RC2 category of the American Rally Association (ARA), is derived from the road-going GR Corolla and has been meticulously refined with contributions from Jari-Matti Latvala and Juho Hänninen. Central to its development was the use of the latest Pirelli AT Scorpion gravel tyres, an advanced evolution of a tyre family already widely respected in the World Rally Championship for its consistent reliability and performance. These same tyres will be used throughout the entirety of the American season.

American driver Seth Quintero has been selected to pilot the new machine for the remaining rounds of the championship, bringing fresh energy to the campaign. The Toyota GR Corolla Rally RC2 represents a significant technical achievement, blending production-based design with competition-focused engineering. The development process benefited from extensive testing and the input of world-class drivers, ensuring the car is well prepared for the challenges of the ARA. With the Pirelli AT Scorpion tyres providing a proven foundation for gravel performance, the team enters the season with strong momentum and clear objectives for the rounds ahead.

Terenzio Testoni, Rally Activity Manager, Pirelli, said, “It’s a pleasure to see our collaboration with Toyota renewed in American rallying with a technically exciting project such as the Toyota GR Corolla Rally RC2. The ARA championship is a top-level series that adds to the many rally and GT programmes supplied by Pirelli around the world. We are ready to bring our experience to support Toyota in this new challenge.”

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