It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR due to the short supply of natural rubber from the colonies in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.
Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.
Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.
The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.
The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.
The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.
The multifaceted nature of globalisation has commonly been identified into eight types as shown below:
• Political Globalisation
• Social Globalisation
• Economic Globalisation
• Technological Globalisation
• Financial Globalisation
• Cultural Globalisation
• Economic Globalisation
• Geographical Globalisation
My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.
Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.
Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long, built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.
On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.
The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.
The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance of mankind.
A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.
The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”
“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)
Goodyear Racing Eagle Tyre Strategies Decide LMGT3 Battle At Imola Season Opener
- By TT News
- April 20, 2026
Goodyear Racing Eagle tyres emerged as the central strategic battleground in the LMGT3 class during the FIA World Endurance Championship’s season-opening 6 Hours of Imola. The Italian circuit’s notably smooth asphalt led to unexpectedly low tyre degradation across the six-hour race, which allowed teams to experiment with varied tactical plans rather than following a single, predictable approach. Under this season’s increased tyre allocation rules, teams enjoyed greater flexibility, although not every squad chose to use its full supply.
The performance and consistency of the Goodyear Racing Eagle Medium compound proved decisive, with most teams minimising pit lane time by double- or triple-stinting their tyres. However, a minority of competitors opted for a contrasting strategy, fitting fresher Goodyear Racing Eagle tyres more frequently. Crucially, the durability of the Medium compound ensured that both approaches remained competitive, resulting in a wide array of live strategies unfolding simultaneously across the LMGT3 field.
The FIA World Endurance Championship resumes with the TotalEnergies 6 Hours of Spa-Francorchamps from 7 to 9 May 2026. Over the same weekend, Goodyear Racing Eagle tyres have also been in action at Kansas Speedway in the NASCAR Cup Series and NASCAR O’Reilly Auto Parts Series, as well as at Donington Park for the British Touring Car Championship season opener.
Stephen Bickley, Goodyear Endurance Programme Manager, said, “In the first half of the race, we saw several teams double stinting the unloaded left-hand side, but changing their right-hand side tyres at every stop. But as the race progressed, some teams began to double-stint both sides. This meant that teams that had only changed the right-hand side at the previous stop were onto their third stint with the left-hand tyres. Across the field, we saw some teams stop as little as five times during the race, and some as many as eight, emphasising the range of different strategies teams employed.”
Bridgestone Renews Sponsorship Of Sporting Bears Golden Dream Rides For Children’s Charities
- By TT News
- April 20, 2026
Bridgestone has reaffirmed its partnership with the Sporting Bears Motor Club by sponsoring the Golden Dream Rides competition for another year, with proceeds benefiting multiple children’s charities. The initiative builds on a collaboration first established in 2023 and underscores the company’s dedication to community-focused causes. Through this sponsorship, Bridgestone covers competition costs while also contributing directly to charitable funds.
The Sporting Bears Dream Rides offer passengers an exceptional opportunity to ride in classic or supercars in exchange for a donation, with every penny going to chosen children’s charities. Club members generously donate their vehicles, volunteer their time and cover personal expenses, ensuring that 100 percent of each donation supports those in need. To date, the club has provided more than 85,000 Dream Rides and raised over GBP 4 million, benefiting more than 400 children’s charities across the UK since its formation in 1989.
The Golden Dream Ride competition invites anyone who has engaged with Sporting Bears to share a photograph of their favourite moment with the club via official social media channels. Each month, one winner receives a Golden Dream Ride voucher redeemable for any available dream ride car at any Sporting Bears event nationwide. Beyond the contest, Bridgestone and Sporting Bears are promoting road safety as part of Bridgestone’s ‘Be a Road Safety Hero’ campaign, with volunteers conducting public tyre‑safety checks.
Sporting Bears recently announced its historic fundraising milestone at the Practical Classics Restoration Show in Birmingham. While the club is known for its presence at major events such as the two NEC classic car shows, Carfest and the British Motor Show, it also participates in more than 60 other events throughout the season. Bridgestone’s ongoing support helps sustain these activities and the broader mission of safer roads for all.
Clare Stephens, PR and Social Media Lead for Sporting Bears, said, “Our Dream Rides are all about creating unforgettable experiences while raising vital funds for children’s charities. Bridgestone’s support covers the cost of the competition, which ensures that even more money goes directly to the charities we support.”
Helen Roe, Senior Marketing Manager from Bridgestone, said, “We’re incredibly proud to support Sporting Bears and their Golden Dream Rides concept. It’s a fantastic initiative that brings together a passion for cars with a genuine opportunity to make a difference in local communities, whilst sharing vital tyre safety advice.”
- Apollo Tyres
- Italdesign
- Vredestein
- Vredestein Quatrac Pro 2
- Vredestein Ultrac Sessenta
- Milan Design Week
Apollo Tyres And Italdesign To Celebrate Vredestein Collaboration At Milan Design Week
- By TT News
- April 20, 2026
Apollo Tyres Ltd and Italdesign are set to mark over 25 years of collaborative tyre design at Milan Design Week, running from 20 to 26 April 2026. The partnership will display key co-creations, including the Vredestein Ultrac Sessenta and the latest Vredestein Quatrac Pro 2 all season tyre, which is scheduled for a summer release.
The collaboration between the Italian design house and the Vredestein brand has now reached 27 years, beginning with the 1999 debut of the Vredestein Sportrac. Designed by renowned automobile stylist Giorgetto Giugiaro, the Sportrac introduced an asymmetric pattern that boosted its sporty appearance, setting the stage for future projects blending aesthetics with high-performance engineering.
Launched in 2006, the Ultrac Sessenta was created by Italdesign to celebrate six decades of the Vredestein brand in Enschede, the Netherlands. The tyre’s name is Italian for the number 60, a tribute to its designers. It features a distinctive tread pattern that enhances performance and handling as an ultra-high-performance summer tyre.
The latest joint effort, the Vredestein Quatrac Pro 2, goes on sale in June. This ultra-high-performance all-season tyre incorporates a sidewall design that portrays the seasons through a seamless mix of solid and void elements, with flowing graphics hinting at leaves, snow and rain. Its overarching Passage theme reflects seasonal cycles and travel through varied conditions, while visual references to water ripples, wind and motion underscore the tyre’s advanced all-season capability.
Udyan Ghai, Head of Marking, Apollo Tyres Ltd, said, “The partnership with Italdesign has endured because we share the same ethos regarding the union of performance and aesthetics in modern product design. Both the Ultrac Sessenta and Quatrac Pro 2 demonstrate how tyre design can enhance not only function, but also visual identity.”
DUNLOP BLUE RESPONSE TG Crowned Overall Champion In Auto Motor und Sport Tyre Test
- By TT News
- April 20, 2026
DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has achieved a major milestone as its BLUE RESPONSE TG tyre secured first place in the overall ranking of a tyre test conducted by Auto Motor und Sport, a premier German automotive publication. This marks the first major test victory for the summer tyre since its market introduction.
The BLUE RESPONSE TG represents the inaugural Dunlop brand summer tyre developed by Sumitomo Rubber Industries specifically for the European market following the company’s acquisition of the Dunlop brand trademark in Europe, United States and Australia. Auto Motor und Sport is widely recognised for its rigorous evaluation standards regarding vehicle performance and safety, making it a highly influential medium in European tyre assessments. The publication’s circulation and technical expertise command deep trust from both automotive experts and enthusiasts.
Securing the top overall ranking in this test demonstrates the advanced technology and high level of refinement embedded in the BLUE RESPONSE TG. For safety-conscious consumers and those prioritising driving performance in the European market, the assessment results are expected to serve as a crucial reference for purchase decisions.
During the test, the BLUE RESPONSE TG in size 195/55R16 was fitted to vehicles including the Hyundai i20 and INSTER. The tyre earned high marks for delivering balanced wet and dry road performance. On wet surfaces, it stood out for grip and braking distance, while on dry roads, it excelled in handling and braking. These combined strengths led to the tyre’s overall victory. The BLUE RESPONSE TG is engineered to achieve both high-level safety and dynamic traveling performance.
Markus Bögner, President of DUNLOP Tyre Europe GmbH, said, “I am really delighted that the first DUNLOP tyre we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tyre business in Europe, which started on a full scale in January. We will continue to provide ‘Experiences that exceed expectations’, which is one of the brand value propositions of DUNLOP, for more customers.”



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