It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR due to the short supply of natural rubber from the colonies in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.
Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.
Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.
The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.
The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.
The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.
The multifaceted nature of globalisation has commonly been identified into eight types as shown below:
• Political Globalisation
• Social Globalisation
• Economic Globalisation
• Technological Globalisation
• Financial Globalisation
• Cultural Globalisation
• Economic Globalisation
• Geographical Globalisation
My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.
Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.
Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long, built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.
On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.
The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.
The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance of mankind.
A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.
The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”
“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)
Doublestar Debuts HEADWAY Tyre Line At Cambodian Launch Event
- By TT News
- July 24, 2026
Doublestar Tire has cemented its regional ambitions with the HEADWAY tyre series launch in Phnom Penh, where Chen Gang, Chairman of Doublestar (Cambodia) Factory, joined Deng Ling, General Manager of the Overseas Development Department and Xie Tao, Asia-Pacific Regional Director, to court local dealers and distribution partners. The Cambodian manufacturing base emerged as the centrepiece of the strategy, offering logistical agility and cost advantages that the company believes will underpin sustained growth throughout Southeast Asia. Executives used the gathering to reaffirm their commitment to tailoring products specifically for the Kingdom's road environment.
Engineering innovation took precedence as Xie Tao presented the HH316 passenger tyre, whose grooved architecture enhances wet-braking performance amid Cambodia's heavy seasonal rains, while five-pitch sequencing curbs cabin noise for a smoother ride. His counterpart Deng Ling outlined the brand's localised production philosophy, emphasising rigorous heat-reduction measures that extend tread life – a critical factor in tropical climates. The HU906 sports variant, engineered to rival premium benchmarks, rounded out a portfolio designed for both everyday commuters and performance-driven motorists.
The event also underscored the strategic value of the local partner, a 30-year industry veteran with nationwide reach, which has already invested heavily in promotional campaigns to elevate HEADWAY's profile. Distribution teams expressed enthusiasm for the product pipeline, while Chen Gang acknowledged their indispensable role in navigating Cambodia's fragmented retail landscape.
By merging domestic production with targeted product development and a seasoned ally, Doublestar signalled its intent to transform HEADWAY into a dominant local franchise, earning tangible buy-in from attendees who witnessed the brand's technological and commercial pitch firsthand.
KENDA Europe Relocates Belgian Operations To Turnhout Facility
- By TT News
- July 24, 2026
KENDA Europe has completed the relocation of its Belgian operations from Arendonk to Turnhout, with the new facility becoming fully operational in March 2026. Constructed by the Bolckmans Group, the 8,000-square-metre centre occupies a strategically central location designed to enhance regional service efficiency while actively reducing CO₂ emissions. This site joins KENDA’s network of five other European locations that deliver fitting, distribution and sales support close to customers.
The Turnhout logistics hub features nearly 6,800 square metres of warehouse space alongside a 1,500-square-metre fitting area. Equipped with two semi-automatic assembly lines and eight fitting stations capable of handling tyres from 3 to 17 inches, the centre streamlines workflows to ensure consistent and reliable service delivery.
Sustainability was a core design principle beyond operational performance. Bolckmans utilised lower-carbon materials such as CEM III B concrete and XCarb steel, while glulam timber beams actively store carbon within the structure. Energy efficiency is achieved through advanced insulation, solar-control glazing, heat pumps and intelligent building management systems, complemented by rooftop solar panels and an on-site wind turbine that supply 100 percent renewable power. Rainwater harvesting and on-site infiltration systems further manage water resources.
With this new Turnhout base, KENDA reinforces its commitment to efficient operations and responsible practices, ensuring robust infrastructure to support customers both now and in the future.
Richard Todd, COO, KENDA Europe, said, “The move not only improves the way we work today but also gives us the flexibility to support our customers well into the future. Throughout the relocation, maintaining a high level of service was our priority, and I am pleased that the transition was completed smoothly.”
Bridgestone Americas Funds $200,000 To Bridge Adaptive Sports Gap In 75 US Schools
- By TT News
- July 24, 2026
Bridgestone Americas has unveiled the second cohort of its national adaptive sports grant initiative, channelling USD 200,000 through Bridgestone Americas Trust Fund to eight school districts and nonprofit organisations. This latest allocation, consisting of eight grants valued at USD 25,000 each, is set to enhance athletic opportunities for 1,439 students across 75 public schools.
Despite over seven million public school students receiving special education services, participation in school athletics remains markedly low due to a shortage of adaptive programme resources. Bridgestone’s financial commitment directly confronts this disparity by bolstering both nascent and established K–12 sports offerings.
Building upon an initial 2025 investment, this new funding brings the company’s total two-year contribution to USD 400,000. The current cycle features five returning recipients receiving renewed backing alongside three newly selected grantees, ensuring continuity and fresh expansion.
The awarded funds are earmarked for curriculum development, specialised equipment purchases, and coach training. Recipients for 2026 span multiple states, including organisations and school districts in Ohio, Georgia, Illinois, California, Florida, Indiana and New York.
Wade Munday, Director, Corporate Philanthropy and Social Impact, Bridgestone Americas, said, "Every student deserves the chance to experience the benefits of sports by building confidence, connections and lifelong skills that come from being part of a team. Through these grants, we’re helping schools create more opportunities for students of all abilities to play, compete and reach their full potential both on and off the field."
Coach Rod Harris of Peach County High School in Georgia, a first-time grant recipient through AAASP in 2025, said, “Adding adapted track and field has helped enhance and grow our overall track and field programme. Everyone learns from each other, and it creates a strong sense of camaraderie within the team. It’s incredibly impactful, and we want to continue growing the programme because it is truly inclusive.”
Comerio Ercole Deepens International Presence From Milan To Riyadh And São Paulo
- By TT News
- July 23, 2026
Comerio Ercole maintained a busy international exhibition schedule throughout June 2026, following its successful participation at INDEX Geneva in May. The company showcased its latest innovations for the plastics and rubber sectors at PLAST 2026 in Milan. The tour progressed to São Paulo, Brazil, for Expobor & Pneushow 2026, Latin America’s most significant rubber and tyre industry fair. This event served as a platform to reinforce ties with established local clients, engage with potential partners and discuss future collaborations.
The firm also attended Saudi Plastics & Petrochem 2026 in Riyadh, a critical gathering for the Middle Eastern petrochemical market. The exhibition underscored rising regional interest in sophisticated processing technologies, consolidating Comerio Ercole’s footprint in an area investing heavily in industrial expansion.
The company hosted an official delegation from Svilajnac, Serbia, at its Busto Arsizio headquarters to bolster economic and industrial exchanges between the regions. Comerio Ercole presented its expertise in rubber and plastics machinery while fostering dialogue on innovation and future partnerships. The company thanked the Municipality of Busto Arsizio and participating organisations for facilitating the exchange.
The newly launched JET – Joint Embossing Technological Center, a venture with the Italian SIMEC Group, has attracted attention within the technical materials industry. The market outlook for the first half of 2026 remains positive, with sustained investments from tyre and rubber clients complemented by growing opportunities in plastics processing. With numerous global projects underway, Comerio Ercole acknowledged the trust placed in its engineering capabilities by customers and partners, whose collaboration remains central to its growth.
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