It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR due to the short supply of natural rubber from the colonies in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.
Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.
Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.
The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.
The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.
The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.
The multifaceted nature of globalisation has commonly been identified into eight types as shown below:
• Political Globalisation
• Social Globalisation
• Economic Globalisation
• Technological Globalisation
• Financial Globalisation
• Cultural Globalisation
• Economic Globalisation
• Geographical Globalisation
My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.
Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.
Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long, built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.
On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.
The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.
The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance of mankind.
A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.
The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”
“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)
- NEW LIFE initiative
- AZuR Network
- Tyre Rubber Granulate # End-Of-Life Tyres
- Municipal Climate Dialogue
- KOMMUNALWIRTSCHAFT
NEW LIFE Initiative To Host Municipal Climate Dialogue Focused On Tyre Rubber Granulate
- By TT News
- March 26, 2026
AZuR partner NEW LIFE initiative is set to host the inaugural Municipal Climate Dialogue on 22 April 2026, coinciding with International Earth Day. This free online forum, beginning at 10:00 a.m., is designed for municipal decision-makers to connect with experts and editors from the trade journal KOMMUNALWIRTSCHAFT. The event is structured around three focused 30-minute sessions, each dedicated to exploring proven strategies and concrete implementation methods for developing urban spaces that are both liveable and climate-friendly.
A central theme of this digital expert discussion is the critical role of sustainable building materials, with particular prominence given to high-quality recycled products derived from tyre rubber granulate. These solutions directly address the objectives of a climate-resilient city: reducing CO₂ emissions, minimising waste and conserving natural resources. Furthermore, the use of tyre rubber granulate obtained from end-of-life tyres aligns with the German Circular Economy Act (KrWG), which mandates public contracting authorities to prioritise recycled and durable materials. The dialogue will highlight how such products are instrumental in sustainable urban development.

Following a brief opening plenary, the event will feature three parallel 30-minute sessions, allowing participants to easily navigate between online rooms dedicated to distinct urban development topics. The morning begins at 10:10 a.m. with a focus on sustainable urban development, covering building protection through green roofs and photovoltaic systems, impact sound insulation for various construction types and vibration isolation. At 10:40 a.m., the discussion shifts to playgrounds, sports facilities and green spaces, addressing impact-absorbing flooring, playing field surfaces and green area reinforcement. The final session at 11:10 a.m. centres on transport and sustainable mobility, exploring traffic noise protection, recycled rubber asphalt for roads and traffic calming measures.
Products made from tyre rubber granulate offer municipalities a combination of ecological and economic advantages. Their use helps reactivate open spaces and reduce surface sealing, improving the urban climate through applications like water-permeable paving and rainwater-retaining green roof layers. These solutions are weather-resistant, slip-resistant and customisable while also providing long-term economic benefits due to their durability, low maintenance requirements and reduced need for repairs. Such high-quality recycled products are already being successfully implemented in urban development and municipal renovation projects nationwide.
- Liberty Tire Recycling
- Pittsburgh Dealmakers Hall of Fame
- Pittsburgh Smart Business Dealmakers
- Tyre Recycling
Liberty Tire CEO Thomas Womble Named Dealmaker Of The Year By Pittsburgh Dealmakers Hall of Fame
- By TT News
- March 26, 2026
Thomas Womble, CEO of Liberty Tire Recycling, a prominent player in North America's tyre recycling sector, has been named Dealmaker of the Year by Pittsburgh Smart Business Dealmakers, an honour that places him among a distinguished group recognised for their decades-long influence on local industry and innovation. This accolade, presented by the Pittsburgh Dealmakers Hall of Fame, celebrates leaders whose work has produced a groundbreaking impact not only within their own organisations but across the broader regional business landscape.
Womble’s leadership was formally celebrated at the Smart Business Dealmakers Conference on 19 February, where the 2026 class of winners collectively illustrated the strength and vitality of Pittsburgh’s business community. Under his direction, Liberty Tire Recycling has evolved into a nationwide environmental services leader, operating a vast network of processing plants and employing more than 3,500 people while helping customers advance their sustainability objectives through large-scale tyre recycling.
A defining moment under Womble’s tenure came with the company’s USD 1.5 billion acquisition by I Squared Capital, a transaction that underscored Liberty’s critical position in circular economy infrastructure. This milestone, coupled with ongoing strategic acquisitions and operational growth, positions the company for sustained expansion as it continues to deliver environmentally responsible solutions for tyre manufacturers and distributors.
- Maxion Wheels
- Daimler Truck
- IFAT Munich 2026
- Concept Refuse Collection Truck
- Environmental Stewardship
- Sustainable Commercial Vehicle Manufacturing
Maxion Wheels And Daimler Truck To Display Circular Concept Truck At IFAT Munich 2026
- By TT News
- March 25, 2026
Maxion Wheels, a division of Iochpe-Maxion and a global leader in wheel manufacturing, is playing a key role in bringing Daimler Truck’s vision for more sustainable commercial vehicle manufacturing to life through a collaborative effort on a concept refuse collection truck. This innovative vehicle will be showcased at IFAT Munich, the premier global gathering for the recycling and environmental sector taking place from 4 to 7 May 2026 at Trade Fair Center Messe München. Designed to highlight a commitment to circular materials, resource efficiency and forward-thinking industrial processes, the concept truck serves as a tangible demonstration of how the commercial vehicle sector can embrace environmentally responsible practices.
As the wheel supplier for this project, Maxion Wheels is translating its deep expertise in sustainability into direct action. The company is supplying steel truck wheels engineered through a combination of lightweight construction, optimised design strategies and advanced material science. By incorporating both primary and recycled materials into the manufacturing process, these wheels are specifically developed to help reduce emissions and lower the overall carbon footprint of the vehicle, reinforcing the project’s broader goals of environmental stewardship and industrial innovation.
Hankook Tire Celebrates TGL Season 2 Finale With High-Stakes Championship
- By TT News
- March 25, 2026
Hankook Tire marked the conclusion of TGL presented by SoFi Season 2 as the league’s inaugural Official Tire Partner and a Founding Partner. The championship event was held on 23–24 March 2026 at Florida’s SoFi Center. Throughout the season, Hankook Tire leveraged the platform to elevate its premium brand presence across roughly 150 countries. This initiative directly reflects Chairman Hyunbum Cho’s vision of uniting mobility and sports through technological innovation, allowing Hankook to deliver a fresh and engaging brand experience to fans worldwide.
The championship itself was a best-of-three clash between two first-time finalists, Jupiter Links GC and Los Angeles Golf Club. In the opening match on 23 March, Los Angeles secured a dramatic one-point comeback win, highlighted by Sahith Theegala’s strategic use of ‘THE HAMMER’ on the 15th hole to claim two crucial points after his team had fallen behind. The following day, Los Angeles continued their momentum. Although Jupiter Links initially surged ahead behind Tiger Woods, the opposition quickly levelled the score and then reeled off four straight points. A pivotal 10th hole saw both teams activate ‘THE HAMMER’ for a maximum three-point swing, with Justin Rose defeating Max Homa to help seal a 9–2 victory and lift the SoFi Cup.
With Los Angeles Golf Club crowned champions, TGL’s Season 2 drew to a dramatic close. Looking ahead to Season 3, the league will expand to seven teams with the addition of Motor City Golf Club based in Detroit, furthering its ambition to build a premier global stage for team golf competition.



Comments (0)
ADD COMMENT