It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR due to the short supply of natural rubber from the colonies in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.
Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.
Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.
The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.
The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.
The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.
The multifaceted nature of globalisation has commonly been identified into eight types as shown below:
• Political Globalisation
• Social Globalisation
• Economic Globalisation
• Technological Globalisation
• Financial Globalisation
• Cultural Globalisation
• Economic Globalisation
• Geographical Globalisation
My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.
Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.
Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long, built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.
On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.
The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.
The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance of mankind.
A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.
The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”
“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)
Sun Auto Network Expands North Carolina Footprint With Multi-Store Rebrand
- By TT News
- April 16, 2026
Sun Auto Network is strengthening its presence in North Carolina by consolidating several well-known local businesses under the Sun Auto Tire & Service banner. This integration includes Piedmont Tire, which finished rebranding in late 2025, and four Tire Max locations that made the switch this past March. The process continues with Jackson Auto Worx, while Liberty Tire & Auto is scheduled to follow later in 2026.
To celebrate these changes, Tire Max will host grand opening events over two weekends in April. The first takes place 9 to 11 April at the Madison and Stokesdale stores, followed by the second from 23 to 25 April at the High Point and Summerfield locations.
These community-focused gatherings will feature promotional giveaways such as tyres and a full year of free oil changes, along with other special offers. Through this investment, Sun Auto Network aims to benefit both local drivers and the wider North Carolina communities it now serves.
Michael Loa, Regional Vice President, said, "This is about creating a more unified and recognisable presence across the region. Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers."
Infiniteria Moves To Block Enviro’s Company Reorganisation
- By TT News
- April 16, 2026
Scandinavian Enviro Systems AB (publ) (Enviro) has been informed that Infiniteria Sweden AB and Infiniteria Europe Sàrl plan to ask the Gothenburg District Court to immediately end Enviro’s ongoing company reorganisation. Infiniteria also challenges the legality of Enviro’s recent contract cancellations regarding their joint venture and has indicated it will seek damages as a result.
The reorganisation was originally approved by the same court on 27 February 2026. Infiniteria now argues that the process should be halted at once because its intended purpose is unlikely to be achieved and because continuing would be unfair to Infiniteria. Furthermore, Infiniteria has made clear it will oppose any reorganisation plan that Enviro might put forward.
Infiniteria disputes the validity of Enviro’s termination of their joint venture agreements, which occurred on 20 March 2026 under the Swedish Company Reorganization Act. While no formal damages claim has been filed yet, Infiniteria preliminarily estimates potential claims from the terminations at roughly EUR 84 million. This estimate partially overlaps with an existing arbitration claim against Enviro that was disclosed on 6 February 2026.
Enviro firmly rejects Infiniteria’s stance, asserting that its conclusions rest on incomplete and incorrect information, making them unfounded. Together with its legal advisors and the court-appointed administrator, Enviro is reviewing the matter and will respond to Infiniteria’s claims as directed by the District Court.
Tyron Runflat Joins UK Towing Safety Alliance To Boost Road Safety
- By TT News
- April 16, 2026
Flat tyre protection specialist Tyron Runflat has joined the UK Towing Safety Alliance (UKTSA), strengthening efforts to raise safety standards for drivers who tow caravans, trailers, horseboxes and commercial loads across Britain.
Formed in May 2025, the Alliance is a national coalition convened by the Parliamentary Advisory Council for Transport Safety. It was created after the disbandment of the Trailer and Towing Safety All Party Parliamentary Group, driven by findings from the Driver and Vehicle Standards Agency. Nearly half of non‑caravan trailers inspected were non‑compliant, with many prohibited from road use due to defective brakes, lights or tyres. Towing‑related incidents rose 16 percent between 2022 and 2024.
The Alliance’s TLC campaign urges drivers to perform three pre‑towing checks. Tyres: pressure, tread depth and damage. Load: even distribution, legal limits and securing. Connectivity: lights, electrics and breakaway cables. Member organisations like TyreSafe, the National Caravan Council, the British Horse Society, National Highways, the Camping and Caravanning Club, the National Trailer and Towing Association and NFU Mutual tailor messaging to their audiences.
Tyron specialises in blowout protection. Its patented MultiBand fills the wheel well, preventing the tyre bead from dropping during rapid deflation. This helps drivers maintain steering control to reach safety. The system can also fit alongside Tyre Pressure Monitoring Systems using a dedicated bracket.
The Alliance focuses on education over enforcement, helping drivers take simple steps for safer towing. By combining members’ expertise, it delivers practical guidance from leisure caravanners to agricultural and commercial operators.
Peter Simson, Director, Tyron Runflat, said, “Towing safety depends on multiple factors, but tyres remain one of the most critical elements in maintaining control of both the vehicle and the trailer. We’re pleased to join the UK Towing Safety Alliance and support the TLC campaign, which provides clear and practical guidance for drivers. Collaboration across industry is essential if we are to reduce incidents and improve awareness of the risks associated with towing. By working alongside organisations that share the same commitment to road safety, we can help ensure drivers are better informed and better prepared before they set off.”
Goodyear Racing Eagle Headlines The Action At 6 Hours Of Imola
- By TT News
- April 16, 2026
Goodyear kicks off its third year as the exclusive tyre supplier for the LMGT3 class in the FIA World Endurance Championship at the 6 Hours of Imola. All 18 cars competing this weekend will be fitted with Goodyear Racing Eagle tyres, continuing a partnership that began in 2024. The chosen compound for Imola is the Medium variant, recognisable by its yellow sidewall lettering, which is valued for its steady performance and reliability across multiple driving stints. This same tyre will be used at every WEC track throughout the current season.
Imola presents a unique test compared to more abrasive circuits thanks to its smooth asphalt and flowing layout that puts less stress on tyres. Lower degradation shifts the emphasis towards strategic planning over the six-hour race, rather than pure tyre preservation. This backdrop is where Richard Lietz and Riccardo Pera previously claimed their first victory together, eventually becoming 2025 LMGT3 champions alongside Ryan Hardwick. They now return with The Bend Manthey Porsche, joined by Yasser Shahin.
New regulations this season have increased tyre allocations, giving teams more strategic freedom. While the Medium’s proven durability still allows double stinting, the extra sets let crews fit fresh rubber at every pit stop, avoiding the need to overextend a stint and risk fading pace. For wet conditions, teams also have access to a Goodyear Racing Eagle Wet tyre, whose tread pattern is engineered to clear standing water and maintain grip.
Beyond the on-track action, the Goodyear Blimp will soar above Imola for its first appearance of the season. The Goodyear Wingfoot Award, decided by fan votes from both the grandstands and home viewers in a driver of the day format, also makes its return. Meanwhile, Goodyear Racing Eagle tyres are competing this weekend at Kansas Speedway in the NASCAR Cup and O’Reilly Auto Parts Series, as well as at Donington Park for the British Touring Car Championship opener.
Stephen Bickley, Goodyear Endurance Program Manager, Said, “Imola is less aggressive on tyres than many of the tracks we visit. It doesn’t generate high lateral loads and the surface is relatively smooth, so it’s naturally one of the kinder tracks on tyres. That opens up a range of strategic options for teams. You can double stint and gain time in the pit lane, or with the increased allocations, teams may choose to run new tyres more often. Our Goodyear Racing Eagle Medium tyre gives them the flexibility to consider both options. The circuit also has a clear left-hand bias, which places more load on the right side of the car. Teams may look at single stinting only the loaded side, while carrying the unloaded side for longer and doing more stints on that side. These differing strategies are what we expect will define the race for many teams this weekend.”
Comments (0)
ADD COMMENT