It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR due to the short supply of natural rubber from the colonies in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.
Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.
Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.
The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.
The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.
The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.
The multifaceted nature of globalisation has commonly been identified into eight types as shown below:
• Political Globalisation
• Social Globalisation
• Economic Globalisation
• Technological Globalisation
• Financial Globalisation
• Cultural Globalisation
• Economic Globalisation
• Geographical Globalisation
My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.
Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.
Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long, built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.
On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.
The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.
The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance of mankind.
A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.
The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”
“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)
Continental Earns Fourth International Busplaner Sustainability Award
- By TT News
- April 16, 2026
Continental has earned top recognition in the ‘Tires and Tire Management’ category of the International busplaner Sustainability Award for its Conti Urban HA 5 NXT tyre. The award celebrates groundbreaking vehicle parts, services and models that drive sustainability in the bus industry. Announced on the evening before the BUS2BUS trade fair, this marks the fourth time Continental has received this honour since the prize was first introduced.
A key feature of the Conti Urban HA 5 NXT is its material composition, with up to 60 percent coming from renewable, recycled or ISCC mass balance-certified sources. ISCC certification ensures full traceability of these raw materials across the supply chain. An externally verified life cycle assessment shows an 11 percent drop in greenhouse gas emissions compared to the earlier Conti Urban HA 3 model. The tyre incorporates natural rubber, renewable fillers, recycled synthetic rubber and rubber derived from mechanically processed end-of-life tyres.
Designed to address major trends reshaping urban transport such as urbanisation, electric mobility and digital fleet management, the tyre arrives at a time of strong growth in new bus registrations across the EU, especially in Germany and Poland. Electric bus adoption is rising sharply in markets like Germany, Sweden and Belgium, while conventional technologies lose ground. This shift underscores the need for tyres that support cleaner, more efficient city bus operations.
The Conti Urban HA 5 NXT delivers a 25 percent reduction in rolling resistance versus the prior generation, which can extend electric bus range by up to 15 percent. A new tread compound increases mileage by up to 15 percent compared to the Conti Urban HA 3 while maintaining a B EU wet‑grip label rating. A reinforced sidewall enhances resistance against curb and impact damage, and the optimised tread pattern improves traction and lowers noise, boosting passenger comfort.
The tyre works seamlessly with Continental’s digital ContiConnect system, allowing fleet operators to monitor pressure, temperature and wear in real time using sensors. This enables proactive maintenance, greater operational safety, fewer unplanned breakdowns and cost-effective fleet management. Since its launch in 2013, the International busplaner Sustainability Award has become one of Europe’s most respected honours in bus and transport, recognising companies that balance economic success with environmental care and social responsibility.
Pirelli Engineers Bespoke P Zero R Tyres For New Porsche 911 Turbo S
- By TT News
- April 16, 2026
Pirelli has created bespoke versions of its P Zero R tyre for Porsche 911 Turbo S, the most powerful version ever of the 911 model in its six-decade history. Drawing directly from motorsport expertise, this ultra-high-performance compound supports everyday sports car driving while delivering exceptional dynamic response. It shares the same technological DNA as Pirelli’s racing solutions, already well regarded in the prestige vehicle segment.
Engineered to harness 711 horsepower and 800 Nm of torque, this tyre ensures effective power transfer to the road. It enhances the car’s dynamic abilities and driving pleasure through consistent traction on dry, varied and wet surfaces, with a strong focus on wet safety and control. The tread pattern reduces noise for improved comfort, while lower rolling resistance boosts overall vehicle efficiency. The rear axle uses 325/30 ZR 21 tyres, 10 mm wider than before, and the front retains 255/35 ZR 20 for balanced handling.
Following Pirelli’s Perfect Fit philosophy, each tyre matches the precise technical needs of its vehicle. This longstanding collaboration with Porsche has also produced P Zero R fitments for the hybrid Porsche 911 GTS. The new Turbo S tyres carry the ‘N’ marking on the sidewall, signifying joint development for optimal performance across the 911 range.
Sun Auto Network Expands North Carolina Footprint With Multi-Store Rebrand
- By TT News
- April 16, 2026
Sun Auto Network is strengthening its presence in North Carolina by consolidating several well-known local businesses under the Sun Auto Tire & Service banner. This integration includes Piedmont Tire, which finished rebranding in late 2025, and four Tire Max locations that made the switch this past March. The process continues with Jackson Auto Worx, while Liberty Tire & Auto is scheduled to follow later in 2026.
To celebrate these changes, Tire Max will host grand opening events over two weekends in April. The first takes place 9 to 11 April at the Madison and Stokesdale stores, followed by the second from 23 to 25 April at the High Point and Summerfield locations.
These community-focused gatherings will feature promotional giveaways such as tyres and a full year of free oil changes, along with other special offers. Through this investment, Sun Auto Network aims to benefit both local drivers and the wider North Carolina communities it now serves.
Michael Loa, Regional Vice President, said, "This is about creating a more unified and recognisable presence across the region. Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers."
Infiniteria Moves To Block Enviro’s Company Reorganisation
- By TT News
- April 16, 2026
Scandinavian Enviro Systems AB (publ) (Enviro) has been informed that Infiniteria Sweden AB and Infiniteria Europe Sàrl plan to ask the Gothenburg District Court to immediately end Enviro’s ongoing company reorganisation. Infiniteria also challenges the legality of Enviro’s recent contract cancellations regarding their joint venture and has indicated it will seek damages as a result.
The reorganisation was originally approved by the same court on 27 February 2026. Infiniteria now argues that the process should be halted at once because its intended purpose is unlikely to be achieved and because continuing would be unfair to Infiniteria. Furthermore, Infiniteria has made clear it will oppose any reorganisation plan that Enviro might put forward.
Infiniteria disputes the validity of Enviro’s termination of their joint venture agreements, which occurred on 20 March 2026 under the Swedish Company Reorganization Act. While no formal damages claim has been filed yet, Infiniteria preliminarily estimates potential claims from the terminations at roughly EUR 84 million. This estimate partially overlaps with an existing arbitration claim against Enviro that was disclosed on 6 February 2026.
Enviro firmly rejects Infiniteria’s stance, asserting that its conclusions rest on incomplete and incorrect information, making them unfounded. Together with its legal advisors and the court-appointed administrator, Enviro is reviewing the matter and will respond to Infiniteria’s claims as directed by the District Court.
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