It was only many years later that we learnt about the atrocities and the inhuman ways the natives of the Amazon Valley were subjected to by the white barons to develop exporting of natural rubber to Europe to provide the main raw material for the automotive tyre industry which was gradually evolving in to a flourishing industry. The inventing of synthetic rubber in the late 1940s and the development of SBR  due to the short supply of natural rubber from the colonies  in the East to cater for the growing demand for tyres used in the military vehicles during the Second World War and the Korean War is another episode of beyond the border commercial endeavours.

Although the word ‘globalisation’ was coined by Theodore Levitt in 1983 through an article ‘Globalisation of Markets’ which appeared in the Harvard Business Review  (May-June 1983), I feel that we should go way back in the annals of history to get an understanding of the term. This knowledge may not look attractive to the modern business world. Nevertheless, the sociologists and others of similar disciplines will certainly find such knowledge useful in comprehending the modern day socio-economic woes.

Origins of globalisation may possibly be traced back to early human migrations, presumably from the Olduvai George Gorge, a site in Tanzania that holds the earliest evidence of human ancestors. Human migration is the movement of people from one place to another, particularly different countries, with the intent of settling temporarily or permanently in the new location. It typically involves movement over long distances. The driving motive, namely seeking dominance over fellow men and exploiting the natural environment to achieve success, does not seem to have changed over the millions of years.

The emergence of the great civilisations, e.g. Indus Valley, Mesopotamia, and their subsequent decline can be attributed to globalisation. Similarly, the invasions and cross-border military conquests of historical fame (or notoriety) such as that of Alexander the Great and colonisation by the West for the exploitation of natural wealth in Asia, Africa and South America reveals an ugly facet of globalisation.

The Silk Route interlinking East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe, on the other hand, was central to the economic, political, cultural and religious interactions between these regions form 2nd century BCE to the 18th century.

The industrialisation and expansion of business and commerce across countries during the past 300-plus years was fuelled by the four industrial revolutions, or waves as some prefer to identify them, namely steam power, conveyor system, computers and digitalisation. The process is continuing to the unforeseeable future with new knowledge and innovations fuelling the globalisation.

The multifaceted nature of globalisation has commonly been identified into eight types as shown below:

•           Political Globalisation

•           Social Globalisation

•           Economic Globalisation

•           Technological Globalisation

•           Financial Globalisation

•           Cultural Globalisation

•           Economic Globalisation

•           Geographical Globalisation

My intention is not to delve in to a discussion about the pros and cons of globalisation, which has been comprehensively documented, but to highlight on some key aspects from this part of the world, especially of the Asian subcontinent.

Knowledge dissemination across border, in my view, is the single most important factor associated with globalisation. This appears common to all the above types of globalisation. The dissemination of the Buddhist doctrine by the great Emperor Asoka to countries spreading from the far East to the Central Asia and Middle East including the present Sri Lanka during 3rd century BCE is one of the earliest recorded instances of globalisation.

Countries with long histories going back to 3,000 to 4,000-plus years, such as India, China and Sri Lanka, possessed a vast knowledge base ingrained in the social consciousness. This appears to have significantly influenced the philosophical and intellectual thought of the Greek and Persian periods. Unfortunately, a major part of this knowledge has been eroded through the influence of the West, which started around the 16th century. One good example of this knowledge found in the ancient irrigation knowledge of Sri Lanka is the engineering  marvel of a gradient of 1 inch per mile in an ancient canal about 87 km long,  built to connect two man-made reservoirs in the 5th century AD. Similarly, India and Sri Lanka possessed a vast indigenous knowledge base in medicine, astrology, architecture, agriculture, irrigation and astrology, and it is somewhat unfortunate that this knowledge has not been adequately globalised. The only significant inroads are seen in tourism. But that too are based on the western norms.

On the other hand, we have acquired a vast knowledge from the industrialised countries on modern management thoughts and technologies which have enabled industrialisation and improvement in living conditions of the populace. In this era of interdependency, a country cannot afford to ignore the technologies which are necessary to maintain a suitable level of competitiveness internationally. However, if this is accomplished at the expense of ignoring the inherent social and cultural foundations, the long-term adverse consequences would be disastrous and unimaginable.

The adverse long-term consequences of the use of chemical fertilisers and pesticides and the global addiction to pharmaceuticals are already seen physically and socially in practically all the countries, especially the so called underdeveloped or developing countries.

The aftermath of the Covid-19 pandemic and the irreversible effects of global warming are two examples of globalisation which are affecting the mere sustenance  of mankind.

A country can immensely benefit by striving for stars through adopting modern technologies. However, the absolute importance of a strong base cannot be ignored or taken lightly. Back to a strong base and reinforcing the base lies at the core of sustainable development.

The words of Mahatma Gandhi echoing from the past reaffirm this plain truth in no uncertain terms.

“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”

“What's past is prologue," a quote from William Shakespeare's ‘The Tempest’ presumes that though history is written, the future is anyone's to decide – with the knowledge gleaned from the past. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Sun Auto Tire & Service, one of the largest independent tyre and automotive service providers in US, has entered into a new sponsorship agreement with Ty Gaynor Motorsports, backing driver Ty Gaynor as he takes on the NHRA circuit in both Top Dragster and Super Stock categories. This alignment brings together two entities that prize performance, precision and consistency – qualities that are essential under the hood and behind the wheel. Sun Auto’s branding will appear on Gaynor’s race vehicles throughout the season, with the company’s nationwide network of over 575 locations symbolically travelling alongside him as he competes across the country.

At just 18 years old, Gaynor represents a third generation of drag racing heritage, having climbed from Junior Dragsters to secure his first NHRA national event victory in 2025 at the Dodge NHRA Nevada Nationals. That landmark Top Dragster win featured a nearly flawless reaction time and a run closing in on 200 mph (approximately 322 kmph). Company leaders describe the sponsorship as a natural outgrowth of Sun Auto’s deep roots in automotive service and its enduring commitment to high-level performance.

The 2026 season will see Gaynor continue his campaign in both Super Stock and Top Dragster competition, with his first race scheduled for the upcoming weekend. Through this partnership, Sun Auto reinforces its connection to the precision and dedication that define success both on the track and in the service bay.

Gaynor said, "Growing up around my family's shops that are now part of the Sun Auto Network, it feels like everything's come full circle having that logo on my cars. What started as family is now a network of more than 575 locations across the country."

Matthew Loos, Chief Marketing Officer, Sun Auto Tire & Service, said, "Whether it's in the shop, in the pits or on the track, consistency, precision and performance matter.”

Comments (0)

ADD COMMENT

Link Copied!

Dunlop Motorsport marked its competitive debut on the Nürburgring Nordschleife with a strong top-10 finish, underscoring the potential of its advanced tyre technology. Central to this effort was the use of Dunlop tyres, integrated with the innovative Sensingcore system developed by Sumitomo Rubber Industries. This proprietary technology transforms the tyre itself into a smart sensor, delivering real-time data on critical parameters such as wear, pressure, wheel load and track conditions without requiring additional hardware. By enhancing both safety and strategic decision-making, Sensingcore enables early detection of issues like loose wheel nuts and allows for optimised pit stops, proving its value under the extreme demands of the ‘Green Hell’.

Behind the wheel of the black-and-yellow Porsche 911 GT3 R, drivers Nico Menzel and Dorian Boccolacci delivered a determined comeback. After a challenging qualifying session left them in 24th place due to ill-timed yellow flag periods, Menzel wasted no time, surging to 18th by the end of the opening lap. Boccolacci then took over, extracting the full potential of the new Dunlop slicks with consistently fast lap times. A well-executed team strategy propelled the duo into the top 10 before the race’s midpoint. Although the leading pack had built an insurmountable gap by then, preventing a podium challenge, Boccolacci brought the car home in ninth place overall after four hours of racing.

The event served as a crucial development test for both tyre technology and Sensingcore under real-world conditions, highlighting its promise for future motorsport and production applications. Dunlop Motorsport will continue its preparation at the next Nürburgring Endurance Series round, the 57th Adenauer ADAC Circuit Trophy on 11 April 2026, as part of its buildup to the ADAC RAVENOL 24h Nürburgring in May.

Comments (0)

ADD COMMENT

Link Copied!

Magna Tyres marks its 20th anniversary today, 23 March 2026, celebrating two decades of expansion within the off-the-road and industrial tyre sector. From its beginnings as an entrepreneurial venture addressing the need for reliable OTR tyres, the family-owned business has evolved into a recognised international brand. It now serves customers across more than 130 countries, supported by a worldwide network of offices, partners and distributors.

Technical expertise and a commitment to customer focus have driven the company’s strategic growth, establishing it as a trusted partner across mining, construction, ports, terminals, recycling and agriculture. Headquartered in Waalwijk, the organisation draws on deep knowledge of rubber compounds and tyre engineering to deliver high-quality solutions tailored for demanding applications.

Over the past 20 years, the company has strengthened its global presence through new offices, expanded production capacity and strategic acquisitions. Long-term relationships with customers, distributors and partners remain central to its approach, blending entrepreneurial drive with the stability of a family-owned enterprise.

Michael de Ruijter, CEO, Magna Tyres, said, “This anniversary not only marks 20 years of growth but also the next phase. We will continue to invest in innovation, capacity and our global network to further strengthen our market position and serve customers worldwide at the highest level.”

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire, the exclusive tyre supplier for the ABB FIA Formula E World Championship, equipped the entire grid with its specialised iON Race tyre for the 2026 CUPRA Raval Madrid E-Prix. This marked a pivotal deployment for the tyre at the historic Circuito del Jarama, the longest circuit on the calendar, where it was tasked with handling the combined strategic complexities of a new race format.

Held over 23 laps of the undulating 3.934 km layout, this Season 12 round introduced the first single-header application of PIT BOOST alongside a revised ATTACK MODE, forcing teams to master a deeper layer of strategy. The fast-flowing corners and significant elevation changes made energy management paramount. Throughout the weekend, the iON Race tyre proved essential, offering stable grip and controlled thermal behaviour that provided predictable warm-up and consistent traction under the circuit’s demanding sustained cornering loads. This balanced performance window gave teams the confidence to commit to their pit strategies despite limited historical data at the venue.

Jaguar TCS Racing executed a flawless strategic race, with António Félix Da Costa securing victory in the inaugural Madrid E-Prix, leading teammate Mitch Evans in a 1–2 finish while Pascal Wehrlein rounded out the podium for Porsche. Following the conclusion of Round 6, the championship now prepares for Rounds 7 and 8 in Berlin, where the teams and the Hankook tyres will face a distinctly different challenge on the familiar Tempelhof circuit.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, “The Madrid E-Prix offered a valuable opportunity to see how teams adapted their strategy on Formula E’s longest circuit. With PIT BOOST and a revised ATTACK MODE influencing race dynamics, tyre consistency was an important factor as teams managed energy and race pace across the 23-lap distance. Insights from Jarama will contribute to our ongoing collaboration with the championship as the season continues.”

Comments (0)

ADD COMMENT

Link Copied!