Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

Bulloch County Leads Pilot Project Using Recycled Tyres For Road Construction

Bulloch County Leads Pilot Project Using Recycled Tyres For Road Construction

Bulloch County, Georgia, is testing an innovative road foundation method that extends pavement life, lowers upkeep costs and reuses large volumes of scrap tyres. This pilot project is upgrading one of the county’s busiest dirt roads, Five Chop Road near Statesboro, with support from a state environmental grant.

The county partnered with Liberty Tire Recycling and Century Road Solutions to install mechanical concrete on a 0.58-mile (approximately 0.93 km) stretch. Funding comes from a USD 250,000 Tire Products Grant from the Georgia Environmental Protection Division. Mechanical concrete locks stone gravel into place using recycled tyre components. Scrap tyres are processed into honeycomb-like structures, laid along the roadbed and filled with aggregate, preventing shifting, erosion and potholes.

The surface remains flat with minimal upkeep. The technology has over 15 years of proven use on industrial and mining roads without follow up repairs. An estimated 200,000 recycled tyres have been reused in Georgia through this process. Reduced grading and resurfacing needs lower long-term costs. Bulloch County estimates paving one mile (approximately 1.61 km) of asphalt costs USD 1 million, whereas mechanical concrete can improve nearly two miles (approximately 3.22 km) for the same price.

County leaders will monitor durability before expanding use. A partnership with Georgia Southern University’s asphalt programme is being explored to independently study long-term performance. With 638 miles (approximately 1026.76 km) of dirt roads countywide, even modest maintenance savings would be substantial. If the technology proves effective, it will continue.

Hankook Ventus TD Shines At 2026 Bathurst 6 Hour Endurance Race

Hankook Ventus TD Shines At 2026 Bathurst 6 Hour Endurance Race

Hankook Tyre Australia successfully participated as the official tyre supplier for the 2026 Bathurst 6 Hour, held from 3 to 5 April at the iconic Mount Panorama Circuit. This role reinforced the company’s dedication to advanced tyre technology and high-performance motorsport. The primary endurance race took place on 5 April, lasting six demanding hours.

To support the event, Hankook Tyre Australia deployed its sophisticated motorsport tyre technology, specifically the Ventus TD semi-slick competition tyre. Engineered for rigorous track driving, this tyre provides exceptional dry grip, steady handling and improved longevity over long race stints. Its design focuses on durability, heat management and even load distribution for consistent wear.

The 2026 edition marked the 10th running of the Bathurst 6 Hour, featuring 69 cars across various classes. The challenging 6.2-kilometre Mount Panorama Circuit, with its high-speed sections, technical turns and steep elevation changes, solidified this event as Australia’s top production car endurance race.

The race itself was highly competitive and fluid, featuring numerous lead changes and tactical battles throughout the six hours. Victory went to Supercars driver Thomas Randle alongside Ben and Michael Kavich after a tight contest resolved only in the closing laps. In this demanding environment, the Ventus TD proved critical, offering stable grip and predictable handling over long stints to optimise race strategy, while its compound and tread design minimised wear and supported balanced load distribution under varying track conditions.

Trelleborg Tires To Exhibit XP1000 Material Handling Tyres At Intermodal South America 2026

Trelleborg Tires To Exhibit XP1000 Material Handling Tyres At Intermodal South America 2026

Trelleborg Tires will exhibit at Intermodal South America 2026 from 14 to 16 April at Distrito Anhembi in São Paulo, Brazil, showcasing the XP1000 tyre for high-intensity material handling. The company will be at booth M023 and within the Smart Intralogistics area, reinforcing tyres’ role in automation and process optimisation. This presence highlights Trelleborg as a strategic partner where tyre solutions ensure stability and efficiency in data-driven operations.

Used on forklifts in warehouses, ports and industrial sites, the XP1000 delivers stability, durability and consistent performance to reduce interruptions. Its Pit Stop Line visual wear indicator signals replacement up to 100 hours in advance, enabling accurate maintenance and reducing unplanned downtime. Produced at the Feira de Santana plant in Brazil for domestic and South American markets, production rose 57.5 percent between 2024 and 2025, reflecting strong demand.

The tread design combines lightweight construction with recycled fibre compound, while the Pit Stop Line minimises waste, ensuring performance, material savings and lower environmental impact. Logistics operations are transforming through automation, electric fleets and data-driven management, key themes at Intermodal. In this context, tires directly impact operational stability and safety.

The Smart Intralogistics area focuses on automation and efficiency within warehouses and industrial facilities. Within this environment, the XP1000 helps reduce bottlenecks and maximise productivity. Trelleborg Tires is the only tyre manufacturer in this area, reinforcing tyre solutions as integral to modern intralogistics systems.

Marcelo Natalini, President, Yokohama TWS South America, said, "The modernisation of logistics operations requires components capable of keeping pace with the sector’s increasing demands for productivity and efficiency. Tyres play a key role in this context, directly contributing to operational reliability and continuity."

Pirelli Strengthens Dutch Round Tyre Lineup With New Soft Rear Specification F0298

Pirelli Strengthens Dutch Round Tyre Lineup With New Soft Rear Specification F0298

Pirelli has introduced a new development rear tyre for the Dutch Round of the FIM Superbike World Championship at the iconic TT Circuit Assen. Designated F0298, this soft compound option is engineered to improve stability and deliver greater performance consistency over race distance. It joins the existing DIABLO Superbike rear range alongside the supersoft SCX, the soft SC0 and the medium SC1. The SCX is reserved for practice sessions, qualifying and the Superpole Race, while the SC0 and SC1 serve as the soft and medium race alternatives.

For the front axle at Assen, riders can choose between the soft SC1 and the medium SC2. Given the high likelihood of rain in the Netherlands during this season, Pirelli also provides wet weather solutions including the DIABLO Wet intermediate tyres and the DIABLO Rain full wets. In the WorldSSP class for its third round, the standard front tyre options are the SC1 and SC2, while the rear uses SCX and SC0 compounds.

Also returning to the track during the Dutch weekend are the World Sportbike Championship riders and the women of the WorldWCR series. Both championships use SC1 tyres on both axles, with a 120/70 front and 180/60 rear specification. This completes the tyre allocation across all classes competing at Assen.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, " With the 2026 WorldSBK Pirelli Dutch Round, the Championship arrives at the TT Circuit Assen, one of the most iconic tracks in world motorcycling. Both fast and technical, Assen features a mix of low-, medium- and high-speed corners, as well as often variable weather conditions, which over the years have played a decisive role in race outcomes.

“For the third round, confirming a continuous development effort aimed at improving both single-lap performance and further increasing consistency over race distance, Pirelli is providing teams and riders with a new development soft rear solution, the F0298. This tyre could represent a valid alternative to the standard SC0, with the goal of improving stability while ensuring a high level of consistency in race conditions.

“Taking into account the characteristics of the circuit and potentially low temperatures, our choice for qualifying and the Superpole Race has fallen on the supersoft SCX, which until last season was known as the development tyre E0126 and has become part of the standard range this year. For the same reason, as an alternative to the standard and development soft options, riders will also be able to rely on the medium SC1 rear in case of cold conditions.”