The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Continental has unveiled plans to build a highly automated finished-goods warehouse in Mount Vernon, Illinois, representing an investment of roughly USD 76 million. The new facility, which will cover an area larger than six American football fields and hold approximately 500,000 passenger car tyres, aims to address growing demand across North America while improving service levels and customer support. Construction is scheduled to begin in the summer of 2026, with operations expected to launch the following year.

The Mount Vernon location already holds the distinction of being Continental’s largest tyre production facility in United States and serves as a linchpin for its supply network throughout the Americas. Tyre manufacturing has been a constant at this site for over 50 years, dating back to its 1974 opening; Continental took ownership in 1987. Today, the vast campus – measuring more than 320,000 square metres – produces tyres for passenger cars, light trucks and commercial vehicles, churning out roughly 11.4 million units annually while employing over 3,500 people.

Continental continues to advance digitalisation and automation across its global manufacturing operations, which include 19 tyre plants in 16 countries. The company is prioritising new technologies, alternative materials, environmentally friendly production methods and ongoing improvements in logistics efficiency.

Tansu Işık, CEO, Continental Tires Americas, said, “Our new highly automated finished-goods warehouse underscores our growth ambitions in North America. The new facility will enhance our ability to serve customers with greater speed and flexibility while strengthening our overall distribution network in the region.”

Nik Pearce, Plant Manager of Continental’s Mount Vernon tyre plant, said, “This investment is a strong signal for the future of our Mount Vernon plant. It enhances our capabilities, further modernises our operations and makes our plant logistics more efficient. At the same time, it strengthens our operations at local level and creates new development opportunities for our employees.”

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CAMSO Construction has publicly confirmed its market entry readiness for United Kingdom and Ireland, representing the second stage of its broader European rollout. This follows the business’s initial success in Southern Europe after the RPG Group formally acquired the compact construction tyres and tracks division from Michelin in September 2025.

The move into UK and Irish markets aligns with CAMSO Construction’s deliberate phased growth strategy, transitioning from establishing a regional foothold to scaling operations in high-potential territories. The company now manages its own product distribution and has already taken delivery of its first shipment of construction tyres and tracks, now warehoused in UK. With a global leadership team, proprietary engineering capabilities and existing manufacturing infrastructure, the firm is positioned to offer performance-focused tyres and tracks designed for local construction demands.

Industry requirements in UK place a premium on machine uptime, durability and operational productivity. CAMSO Construction aims to function as a dependable technical partner, supported by cross-market expertise and a strong after-sales framework. Responsive service, comprehensive warranty programmes and a commitment to on-the-ground customer productivity form the core of its long-term partnership model for the region.

Amit Tolani, Director, CAMSO Construction, said, “Our entry into the UK & Ireland marks a significant milestone in our second wave of European expansion. CAMSO is already a premium and trusted brand across Europe, known for its proven performance and reliability. We are not just entering the market, we are investing to build a strong, scalable presence on the ground, backed by proven products, responsive service and a clear focus on delivering measurable value to our customers.”

Steffen Sahl, Director of Sales, said, “Success in the UK will come down to understanding local realities – dealer expectations, contractor demands and fleet uptime pressures. We have built our model around exactly that: the right product fit, backed by technical expertise and people who are close to the customer and quick to respond.”

James Noon, Head of Sales, Northern Europe, said, “The UK is one of Europe’s most strategically important compact construction markets. CAMSO Construction is a premium brand that contractors, dealers and OEMs already know and trust. The brand has strong affinity and proven product quality, with the lowest overall operating costs. Our goal is to further strengthen our leadership position by being closer to customers, faster in response and relentless in delivering measurable value on the ground.”

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Falken Motorsports has confirmed its lineup and strategy for the ADAC RAVENOL 24h Nürburgring, the centrepiece of the season. The Japanese tyre brand will compete with a teal and blue Porsche 911 GT3 R marked as car number 44, driven by a carefully selected international team. Klaus Bachler from Austria, Dutch racer Morris Schuring and German drivers Sven Müller and Tim Heinemann share the cockpit of the familiar teal and blue machine.

The team’s confidence stems from strong performances in the ADAC RAVENOL Nürburgring Endurance Series opener. After a weather delay, Müller and Heinemann claimed an impressive second place overall, providing valuable data and momentum. Falken is prioritising driver stability, with Bachler remaining a core member since 2017 despite never having won the 24-hour race itself.

Schuring adds youthful ambition, having already secured an overall victory in last year’s season debut with Falken alongside Müller. Müller himself brings deep technical expertise and longevity, while Heinemann rounds out the squad as a proven fast man on the demanding Nordschleife. Other Falken tyre users include the Subaru WRX, an Opel Corsa, a BMW M4 GT4 and two SRS Team entries comprising a BMW 330i and a Toyota Supra.

Max Kruse Racing will enter five cars, including two Audi R8 LMS GT3 evo II machines and three VW Golf GTI Clubsport 24h vehicles. Among their drivers are former professional footballer Max Kruse and Fabian Vettel, the younger brother of former Formula 1 world champion Sebastian Vettel.

Falken has been a near-constant presence at the Nürburgring 24-hour race since 1999. The traditional Falken Drift Show takes place on Friday 15 May at 7:30 pm on the Müllenbachschleife. Away from the track, a darts show match between Max Hopp and Martin Schindler occurs on 16 May from noon to 1:00 pm, followed by autograph sessions.

The main race starts on Saturday 16 May at 3:00 pm, with live coverage available on RTL Nitro and the official 24h streaming platform. Falken Motorsports will also offer ongoing updates and behind-the-scenes material through its social media and digital channels.

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Hankook Tire, the exclusive tyre supplier to the FIA World Rally Championship (WRC), has reinforced its technical support for the sixth round of the 2026 season, the Vodafone Rally de Portugal, being held from 7 to 10 May in Matosinhos in the country’s northern region. The company is supplying its extreme all-terrain Dynapro R213 tyre, engineered for gravel stability, which is available in both Hard and Soft compound options. This tyre features a high-strength casing and an optimised tread pattern designed to disperse impact from sharp rocks and maintain grip even under high-speed, high-stress driving conditions.

As one of the most historic fixtures on the WRC calendar, Rally de Portugal has been a cornerstone event since the championship’s inaugural season in 1973. The 2026 edition is based at the Exponor service park near Porto and includes 23 special stages with a total competitive distance of roughly 345 kilometres. The route blends fast-paced sections with technically demanding areas, challenging crews with a soft, sandy gravel surface that deteriorates rapidly as cars make repeated passes. While the first run demands stable performance on limited grip, the second pass exposes deeper ruts and sharper rocks, making tyre durability and handling decisive.

A particular focus is the Amarante stage, the longest of the rally at approximately 26 kilometres, which features a mix of tight hairpin turns and high-speed straights. Drivers must carefully balance aggressive tactics with tyre preservation, placing a premium on strategic decision-making. The Dynapro R213’s two-compound system allows teams to adapt flexibly to evolving stage conditions, with the Hard compound offering resilience against cuts and the Soft compound providing extra mechanical grip on looser surfaces.

Beyond technical support, Hankook is operating its ‘Brand World’ booth inside the service park throughout the event. This interactive space aims to elevate the premium image of the global brand with a motorsport heritage exhibition, racing simulators, branded merchandise and dedicated photo zones. Visitors are offered an immersive brand experience that complements the intense competition, as Hankook continues to demonstrate its engineering capabilities across one of the most abrasive and unpredictable rallies on the WRC schedule.

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