Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Dow To Invest $100m In Global Silicones Capacity & Research Expansion
- By TT News
- June 25, 2026
Dow will invest approximately USD 100 million by the end of 2027 to expand its specialty silicones manufacturing and research capabilities in the US, China and Japan, as the chemicals group seeks to meet rising demand from the mobility, electronics and healthcare sectors.
The investments will increase production capacity for liquid silicone rubber and engineered silicone materials, while also expanding research facilities focused on thermal management technologies.
The company said the projects would strengthen regional supply chains and support customers through local manufacturing and technical capabilities.
“These investments underscore Dow’s focus on scaling specialty silicones materials and bringing innovation closer and faster to our customers,” said Brendy Lange, president of Performance Materials & Coatings. “By expanding manufacturing and innovation capabilities in these strategic regions, we are investing to meet increasing consumer demand, strengthening our global supply chain capabilities, and enabling customers to move faster from innovation to commercialisation.”
Dow plans to expand liquid silicone rubber manufacturing facilities in Carrollton, Kentucky, and Zhangjiagang, China. The facilities are expected to begin operations in 2027 and will support applications in mobility, electronics and healthcare.
The company is also increasing capacity for engineered silicone materials used in electronics applications, including power electronics, semiconductor packaging, thermal management and electrical protection.
New capacity in Songjiang, China, and Fukui, Japan, is scheduled to come on stream this year. Additional expansions in Auburn, Michigan, and Zhangjiagang are expected to be completed in 2027.
Dow expanded its Cooling Science Labs in Shanghai earlier this year and opened additional facilities in Midland, Michigan, in June. The facilities are intended to support the development and scale-up of thermal management technologies.
The investments complete the series of silicones projects outlined during Dow’s 2024 investor day. The company said project timelines had been updated to reflect market conditions and affordability considerations.
Dow said demand for specialty silicones continues to grow in mobility, electronics and medical applications, where supply reliability, technical support and product performance remain important considerations.
In mobility and electronics markets, the expanded capabilities are intended to support applications including mobility intelligence modules, data centres, microelectronics, energy electronics, consumer electronics components and advanced safety systems.
In medical applications, the company said regional manufacturing capabilities support local supply requirements for regulated products.
Dow said local manufacturing and technical support would help customers improve supply reliability, accelerate commercialisation and meet evolving qualification requirements.
The company said its integrated silicones manufacturing network across the Americas, Europe and Asia positions it to serve growing demand in specialty materials markets.
CEAT Kelani Secures Best Tyre Manufacturer Honour At Sri Lanka's First Automobile Industry Awards
- By TT News
- June 25, 2026
CEAT Kelani Holdings has been recognised as the Best Tyre Manufacturer in the Component Manufacturer category at Sri Lanka’s inaugural Automobile Industry Awards, a distinction that underscores its dominant role within the nation’s expanding vehicle assembly sector. The awards, organised by the newly established Automobile Industry Council, were presented during a formal ceremony at Temple Trees, drawing a distinguished audience of government ministers, senior bureaucrats and key industry stakeholders.
The company’s commanding presence is particularly evident in the original equipment segment, where it supplies tyres for over 90 percent of all vehicles assembled domestically. Since initiating its original equipment supply chain in 2012, CEAT Kelani has grown to become the preferred partner for assemblers, delivering more than 150,000 tyres annually for a broad spectrum of vehicles, from passenger cars to commercial trucks. Its products are now fitted as standard equipment on more than 30 locally assembled models across 11 international brands.
This position of strength is further validated by the company’s attainment of the IATF 16949:2016 certification, marking it as the first tyre manufacturer in Sri Lanka to achieve this globally respected automotive quality standard. The tyres supplied to vehicle makers undergo exhaustive validation processes, demonstrating superior outcomes in critical areas such as safety, braking performance and durability while also exhibiting low rolling resistance to improve driving efficiency.
Beyond its industrial achievements, CEAT Kelani contributes substantially to the national economy by conserving foreign exchange through import substitution and sustaining the livelihoods of over 10,000 rubber cultivator families through domestic natural rubber sourcing. The Automobile Industry Council, which hosted the awards, functions as a private-sector-led entity established with government support to foster sustainable growth and collaboration between public and private stakeholders.
The inaugural awards ceremony forms part of the Council's broader mission to promote global best practices and governance standards within the local industry. As Sri Lanka's leading tyre brand, the company sells over 1.2 million tyres annually and maintains a presence in more than 110 countries, including US and Europe.
Ranked as the country's most valuable tyre brand by Brand Finance, CEAT Kelani has invested over INR 8.5 billion in Sri Lanka over the past decade, with a further INR 4.5 billion recently committed. The manufacturer supplies approximately half of Sri Lanka's automotive tyre demand while exporting around 20 percent of its output to 16 nations, reinforcing its status as a vital contributor to the national economy.
Vittoria Broadens Gravel Endurance Range With New Oversized Tyre Options
- By TT News
- June 25, 2026
Vittoria has expanded its Gravel Endurance Range by introducing new 700×50c and 700×55c tyre sizes across the Terreno T10, T30, T50 and T70 models. The gravel cycling discipline has transformed from a niche mixed-terrain activity into a multifaceted sport encompassing competitive racing, multi-day journeys, bikepacking and increasingly technical routes.
Although 40 mm and 45 mm options remain effective benchmarks in certain conditions, adoption of 50 mm and 55 mm widths is accelerating across racing and adventure circles. A wider footprint delivers improved traction on loose terrain, greater stability on descents, lower pressure capabilities and enhanced comfort during prolonged rides.
Within the racing segment, the trend towards larger tyres is unmistakable, with some competitors turning to mountain bike rubber for rugged courses. Tyre pressure management emerges as critical, as reduced pressure absorbs vibrations and maintains control on unpredictable surfaces. The average weight increase of approximately 70 grammes represents a modest compromise relative to performance gains.
For bikepacking and touring, wider tyres prove invaluable for managing heavier loads, delivering superior stability and cushioning over extended distances. The flexibility to adjust pressure enables navigation of both paved roads and isolated gravel routes. This preference aligns with frame design developments, as manufacturers produce bicycles with ample tire clearance to accommodate diverse styles.
The Terreno tread patterns are purpose-built for gravel surfaces and outperform traditional mountain bike designs. With the new sizes, the Vittoria Gravel Endurance Range now addresses the full spectrum from competitive racing to wilderness adventures, empowering cyclists to select optimal configurations for their ambitions across any terrain.
Titan International Launches ITP CrossTrax Tyre Engineered For Farm UTVs
- By TT News
- June 25, 2026
Titan International has introduced the ITP CrossTrax tyre, a new product developed to enhance utility task vehicle performance in demanding agricultural settings. The company translated direct feedback from dealers and farmers into engineering specifications, addressing the specific operational challenges faced on modern farms. This initiative underscores a strategic move to tailor equipment for the evolving role of UTVs as essential workhorses beyond simple transportation.
The genesis of the CrossTrax tyre stemmed from field observations rather than laboratory work. During the Titan University Summit in early 2025, dealers highlighted persistent issues with tyre durability and machine downtime. Concurrently, farmers at agricultural shows reinforced these concerns, emphasising the need for a tyre built exclusively for farm work, distinct from recreational models, given that UTVs are now routinely used for hauling heavy supplies across fields, gravel and hard-packed roads.
The engineering response targeted the most frequent user complaints, namely flats from crop stubble and accelerated wear from mixed-terrain use. To combat these issues, the CrossTrax features an aramid-reinforced ply layer for enhanced puncture resistance against debris. It also incorporates a low void-to-tread ratio to improve stability across varying surfaces and utilises large tread blocks to promote even wear, thereby extending service life and reducing operational disruptions.
Reinforcing Titan’s commitment to customer-driven development, the new tyre line is now available in nine sizes, covering popular models like the Polaris Ranger, Kawasaki Mule and John Deere Gator, with three additional sizes forthcoming. Early field evaluations have reportedly affirmed the design priorities, with positive feedback on improved ride stability and durability. The CrossTrax ultimately aims to increase operator confidence while minimising downtime and replacement frequency.
Todd Hinson, Powersports Product Manager, Titan Specialty Division, said, “Hearing this input directly from dealers and farmers was really eye opening. CrossTrax is the result of taking those conversations seriously and acting on them. We built a tyre around what is actually needed for farm work today. CrossTrax reflects who Titan is, a tyre manufacturer with boots on the ground, staying close to our dealers and customers. We spend a lot of time understanding how equipment is actually being used on farms and building solutions around those needs. That approach has always shaped how we innovate, and it will continue guiding us moving forward.”


Comments (0)
ADD COMMENT