Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
TVS Srichakra reported higher revenue and profit for the financial year ended March 31, 2026, supported by stronger operating performance and exceptional gains.
The tyre maker reported standalone revenue from operations of INR 33.9 billion for FY26, compared with INR 30.2 billion a year earlier. Profit before tax rose to INR 1.1 billion from INR 486.1 million in FY25, while net profit increased to INR 827.1 million from INR 369.6 million.
For the quarter ended March 31, 2026, standalone revenue from operations rose to INR 9.1 billion from INR 7.5 billion in the corresponding period last year. Profit before tax increased to INR 456.2 million from INR 118.4 million, while quarterly net profit rose to INR 346.2 million from INR 105.9 million.
The company recorded an exceptional gain of INR 29. Million m for FY26, compared with an exceptional charge of INR 114 million in the previous year. During the March quarter, exceptional gains stood at INR 8.9 million.
TVS Srichakra said the exceptional items included grant income linked to investment promotion incentives sanctioned by the Government of Tamil Nadu through the State Industries Promotion Corporation of Tamil Nadu. The company also accounted for expenditure related to a voluntary retirement scheme and recognised an incremental obligation arising from the implementation of the Labour Codes.
Goodyear India reported higher profit for the financial year ended March 31, 2026, supported by an exceptional gain during the period.
The company posted profit before tax of INR 831.6 million for FY26, compared with INR 746.8 million a year earlier. Net profit for the year rose to INR 615 million from INR 551.2 million in FY25. Earnings per share increased to INR 26.66 from INR 23.90.
For the quarter ended March 31, 2026, Goodyear India reported profit before tax of INR 133.3 millon, against INR 333.5 million in the corresponding quarter a year earlier. Quarterly net profit stood at INR 96.9 million, compared with INR 245.3 million in the previous-year period. Earnings per share for the quarter declined to INR 4.20 from INR 10.68.
The company recorded an exceptional item of INR 217.7 million during FY26. In the March quarter, the exceptional item stood at INR 198.3 million.
Goodyear India said the exceptional item was linked to a reassessment of liabilities relating to gratuity and compensated absences under the Labour Codes. The reassessed amount relating to previous periods was reclassified from employee benefits expense to exceptional item in the financial results for the quarter ended March 31, 2026.
Kumho Tyre UK To Spotlight Mixed-Service Tyres At RTX 2026
- By TT News
- May 28, 2026
Kumho Tyre UK is set to return to the Road Transport Expo (RTX) 2026, scheduled from 30 June to 2 July at Stoneleigh Park. The company continues to emphasise dependable tyre solutions tailored for United Kingdom fleet operators, reaffirming its commitment to the commercial vehicle sector.
At Stand R37 in Exhibition Hall 1, attendees can examine Kumho’s latest commercial vehicle tyre range, engineered for applications spanning long-haul motorway driving to regional and local delivery routes. The display highlights the regional multi-performance lineup, including the KXA31, KXD31 and KXT31. Designed for mixed-use fleets navigating motorways, A-roads and urban settings, these tyres balance durability, mileage and efficiency to maximise performance across varied routes.
Also on show are the KMA12 and KMD41, developed for mixed service applications where robust construction is vital to maintaining uptime. Engineered for tougher conditions, they offer enhanced durability for demanding environments. Kumho’s RTX presence underscores its ongoing support for fleet operators with high-quality, value-driven solutions focused on performance, longevity and real-world reliability.
Kumho’s TBR sales team and executive management will be available throughout the event to discuss fleet requirements and the company’s growing retailer network. Visitors can enjoy refreshments while learning about the expanding CV portfolio.
Richard Lyons, Managing Director, Kumho Tyre UK, said, “We’re looking forward to returning to RTX and building on the conversations we started last year. It’s a great opportunity to meet with fleets face-to-face, showcase the strength of our CV range and demonstrate the quality and performance that underpins the Kumho brand.”
Prinx Chengshan Showcases Full Agricultural Tyre Lineup At 2026 Xinjiang International Agricultural Machinery Expo
- By TT News
- May 27, 2026
Prinx Chengshan has introduced a new line of agricultural tyres at the 2026 Xinjiang International Agricultural Machinery Expo, which opened in Urumqi on 25 May. The Chengshan brand showcased products specifically designed for tractors and combine harvesters, responding to the growing performance demands of large-scale machinery driven by agricultural modernisation.
As tyres play a critical role in equipment efficiency, Prinx Chengshan has developed a full-chain innovation system covering fundamental research, application development and pilot verification. With a newly launched green and intelligent off-the-road tyre plant, the company now offers agricultural tyres that excel in durability and load capacity, providing cutting-edge solutions for global customers.
The Chengshan TX series addresses specific operational needs. The TX600, for tractors, features large tread lugs and flexible sidewalls to ensure stability and comfort during high-speed relocation. The TX700 uses a reinforced carcass and belt structure to handle heavy combined loads without deformation. The TX800 incorporates an R-1W deep tread pattern and wear-resistant compound to withstand sharp stubble, gravel and roots, extending tyre life and lowering costs. For combine harvesters, the TX2000 uses proprietary IF technology to deliver 20 percent higher load ratings at the same pressure, reducing soil compaction and protecting topsoil.
Moving forward, Prinx Chengshan will continue its product plus service strategy, supporting modern agriculture alongside global partners. The company aims to advance green farming practices and contribute to a sustainable future.
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