Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Pirelli All Set for Monaco Grand Prix
- By TT News
- June 04, 2026
Pirelli is all set for the Monaco Grand Prix, a street circuit steeped in glamour and racing history since 1929. For this 3.337-kilometre layout with 19 tight corners, the Italian tyre manufacturer has selected the softest compounds in its range – C3, C4 and C5 – to provide maximum mechanical grip on the Principality’s unusually smooth asphalt surface.
The narrow carriageway follows regular urban traffic lanes, leaving virtually no run-off areas and placing safety barriers just centimetres from the racing line. Drivers frequently brush against these walls while pursuing the ideal trajectory, with average speeds the lowest of the Formula 1 season. In some sections, cars decelerate to roughly 50 kilometres per hour, making qualifying the most critical session of the weekend since overtaking is exceptionally rare.

Several sections of the track have been resurfaced for this edition, including between Turns 19 and 1, from Turn 7 to the tunnel entrance and at pit lane entry and exit. Although graining could appear, tyre behaviour is unlikely to be significantly affected because the Monaco circuit primarily subjects rubber to traction-related loads. Low degradation traditionally encourages a one-stop race strategy, though an experimental rule in 2024 forced two pit stops by requiring three different tyre sets. That regulation has since been abandoned.

Red flags and safety car periods frequently disrupt the race due to the high probability of barrier contact and the difficulty of recovering stricken cars. In 2024, an opening-lap red flag allowed all drivers to immediately fulfil the two-compound requirement, enabling a split strategy between Medium and Hard tyres for the remainder of the Grand Prix. The 2025 edition reintroduced a three-set rule, prompting most drivers to choose Medium-Hard combinations while six teams used all three compounds including the C6 Soft.

Now in its 72nd running in Monaco, the event has seen Ayrton Senna claim six victories, one more than Graham Hill and Michael Schumacher. McLaren remains the most successful constructor with 16 wins, followed by Ferrari on 10. Reflecting the Principality’s elegance, Pirelli has unveiled a special Podium Cap in deep red and champagne colours, designed by Denis Dekovic and available on the Pirelli e-commerce platform.
Tyres Europe Joins Industry Coalition Demanding Fixes To EUDR Information System
- By TT News
- June 04, 2026
Tyres Europe has joined a broad coalition of European industry associations urging the European Commission to fix persistent flaws, gaps and technical limitations in the EU Deforestation Regulation’s Information System before the rules take effect on 30 December 2026. The system serves as the central pillar of the EUDR, designed to ensure traceability and compliance within highly complex supply chains.
Industry feedback highlights major shortcomings, particularly restrictions on aggregating Due Diligence Statements and a lack of essential functions for business users. These issues threaten to impose heavy administrative burdens and create operational uncertainty for companies trying to meet the regulation’s requirements.
The coalition is demanding that the Commission make the system not only legally compliant but also operationally practical, thoroughly stress-tested and adapted to real-world business practices. A reliable and user-friendly platform is deemed critical for supporting compliance while protecting the uninterrupted supply of key commodities and products into the European market.
Van den Ban Autobanden Founder Arie van den Ban Passes Away
- By TT News
- June 04, 2026
Van den Ban Autobanden has announced the passing of its founder, Arie van den Ban, with deep sorrow. He was a familiar and respected figure both inside and outside the organisation.
Establishing the company in 1968, Arie van den Ban used vision, entrepreneurship and determination to transform it into an international tyre wholesaler and distributor serving global customers. The company looks back with great respect and gratitude on his profound contributions.
The company statement read: “For many, both within and beyond the company, Arie was a familiar and respected figure. His influence on the organisation and the people around him will be felt for years to come. We look back with great respect and gratitude on everything he has meant to Van den Ban Autobanden.”
Nokian Tyres Ranks 29th On Financial Times’ Europe’s Climate Leaders List
- By TT News
- June 03, 2026
Nokian Tyres has once again secured a position on the Financial Times’ Europe’s Climate Leaders list, maintaining a perfect record since the ranking first launched in 2021. The annual recognition, compiled jointly by the Financial Times and research firm Statista, evaluates data from approximately 3,000 European companies. Being featured highlights the Finnish tyre manufacturer’s measurable advancements in cutting greenhouse gas emissions.
Out of 600 companies selected across all industries for their five-year emission reduction progress, Nokian Tyres placed 29th overall. Within the automobiles and components sector, only one other firm joined it in the top 100, and Nokian Tyres emerged as the highest-ranking tyre manufacturer on the entire list. The company’s strong performance underscores its leadership within its specific industry segment.
ductions in both absolute greenhouse gas emissions and emissions intensity, alongside broader climate commitments and collaboration with external sustainability assessors such as CDP and the Science Based Targets initiative. These combined criteria determine the final order of Europe’s most climate-progressive companies.
Susanna Tusa, VP – Public Affairs and Sustainability, Nokian Tyres, said, “From using mostly renewable energy to building the world’s first full‑scale zero‑CO₂‑emissions tyre factory, our climate actions help pave the way for more sustainable mobility. We want to offer drivers safe, high‑quality tyres that are made with continuously lower environmental impact as we continue moving towards net‑zero greenhouse gas emissions. This ranking by the Financial Times is a great recognition of our work.”


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