Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Dunlop To Stay At Helm Of CIV As Title Sponsor And Exclusive Tyre Supplier
- By TT News
- November 07, 2026
Dunlop Motorcycle Europe has extended its partnership with the Federazione Motociclistica Italiana (FMI), confirming it will remain title sponsor and exclusive tire supplier to the Campionato Italiano Velocità (CIV). The renewal, announced on Thursday 5 November at EICMA in Milan, follows three years in the role at one of Europe’s most competitive motorcycle racing championships. The new agreement covers another four seasons beginning in 2027.
Riders across the Superbike, Supersport, Sportbike, Moto3 and Moto4 classes will continue to use Dunlop tyres and receive backing from the company’s trackside support engineers. The announcement comes weeks after Dunlop was confirmed to continue supporting the FIM Endurance World Championship, and this sustained involvement in highly competitive series underlines Goodyear’s long-term investment in European motorcycle racing through its Dunlop Motorcycle Europe business.

CIV remains central to Dunlop’s development of racing and track day tire specifications and technologies that inform the next generation of road tyres. In 2027, the company will introduce the KR111 front tyre, successor to the KR109, following validation in real-world CIV conditions; a version raced by Supersport teams this year carried the development name G2_01 VAL4.
The KR111 has a different profile and construction and will be available to racers and track day riders at all levels, while Supersport teams will also run a new development KR108 rear tyre next year. The 2027 season opens on 24–25 April at Misano before visiting Mugello, Cremona, Imola and Vallelunga, with a July return to Misano for the CIV Racing Night.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear, said, “We are proud to extend our partnership with FMI to support the continued growth of CIV, which is firmly established amongst Europe’s most competitive championships. In the past three years, we have worked closely with riders and teams at every level with a combination of proven and development tyres. CIV provides an unparalleled environment for our engineers to evaluate new technologies, as demonstrated by the development of our new KR111 front tyre. We look forward to continuing this work and bringing the benefits of our CIV partnership to even more riders.”
Giovanni Copioli, President, FMI, said, “We are delighted to announce the renewal of our partnership with Dunlop Motorcycle Europe as title sponsor of the CIV and exclusive tyre supplier to the Championship. Over the past three years, Dunlop and the CIV have built a highly successful relationship, contributing to the continued growth and development of the championship. The support of an industry leader such as Dunlop Motorcycle Europe has played an important role in this journey. Together, we are ready to embrace new challenges and continue raising the profile of the CIV, including further strengthening its international reach and appeal. I would like to thank Dunlop Motorcycle Europe for the trust, commitment and support it has shown throughout our partnership, and which it continues to provide as we look ahead to the future together.”

Kuraray America Joins Houston Port Region Women's Leadership Luncheon
- By TT News
- November 06, 2026
Kuraray America, Inc. (KAI) took part in the Women's Leadership Luncheon organised by the Economic Alliance Houston Port Region's Women In Alliance, held at San Jacinto College. The gathering drew women from throughout the Houston Port Region to exchange professional experiences, build connections and encourage the next generation of women leaders.
Andrea Cavalier, Principal Engineer at Kuraray America, Inc., noted that as she nears the later stages of her career, she has come to value how much can be learned from people at different points in their professional journeys. Her remarks underscored KAI's view that leadership growth is an ongoing process enriched by connections across career stages.
The event's centerpiece was a fireside chat titled ‘Beyond the Arena: Saddled for Success’, featuring Pat Mann Phillips, past Chairman of the Board for the Houston Livestock Show and Rodeo, with Nellie Baktashi Macaluso moderating. The conversation explored leadership, career development and spotting chances for personal and professional growth, highlighting three lessons: building trust through credibility and authenticity, embracing challenges by stepping outside familiar situations and knowing one's worth by recognising individual strengths and contributions.
Cavalier further stressed that leadership extends beyond personal success to using experience to create opportunities for others. That outlook mirrors Kuraray America's emphasis on mentorship, collaboration and continuous learning, where employees at all stages share knowledge and support one another.
Pirelli Unveils ANGEL GT III Sport Touring Tyre
- By TT News
- November 06, 2026
Pirelli has unveiled the ANGEL GT III, a new radial Sport Touring tyre that combines easier, improved handling with enhanced wet-weather capabilities and more consistent performance across its service life while retaining the brand's sporting DNA. The rear tyre is built for greater durability and reduced rolling noise compared with other ANGEL family products, thanks to a new tread pattern, and it carries a high-contrast sidewall with the ANGEL symbol and Gran Turismo lettering.
Scheduled for availability from early 2027, the tyre is the fourth generation of the ANGEL family, which began with the ANGEL ST and evolved through the ANGEL GT and ANGEL GT II. Over the past 15 years, the range has helped raise standards in the radial Sport Touring segment for riders seeking a balance of sporty performance, riding enjoyment and long-distance touring capability, supporting Pirelli's steady expansion in one of the European market's most important segments. Each generation has brought technological and performance advances, earning growing rider recognition and strengthening the brand's presence.

Designed for modern mid- and large-displacement Sport Touring, Crossover and Naked motorcycles, the ANGEL GT III pursues a clear objective: Pirelli's interpretation of the Gran Turismo riding experience, with high levels of control, comfort and riding enjoyment. Dedicated work to reduce rear-tyre rolling noise further enhances touring comfort, an especially important consideration for long-distance riders, with the resulting reduction in fatigue benefiting both journey enjoyment and overall control.
The tyre's standout characteristic is improved easier handling, a trait particularly valued by riders in this category. Pirelli's designers aimed to make motorcycles feel more intuitive, smoother and less demanding in everyday use and on long journeys while preserving the precision and responsiveness of the brand's sporting DNA. Wet performance also received particular attention, with the tyre designed to deliver confidence and control on wet, low-grip roads, raising standards set by previous generations.

Consistency throughout the service life was another key focus. Extensive development work sought more uniform dynamic characteristics over time, even as wear increases, so riders retain high levels of control and enjoyment. While improving comfort and ease, the tyre remains true to Pirelli's heritage, its focus on sport performance, steering precision and support during spirited riding reaffirming a distinctive character over long distances.
Aesthetically, the ANGEL GT III evolves the family's visual identity, its new tread pattern reinterpreting signature ANGEL graphic elements while expressing clear stylistic evolution. The high-contrast sidewall, with the iconic ANGEL logo and Gran Turismo lettering, references an Italian motorcycling concept of travelling swiftly, comfortably and in style. Pirelli frames the launch as a new Sport Touring chapter and a renewed commitment to innovation and raising segment standards.
Sri Trang Group Honoured With CAC Change Agent Award 2026
- By TT News
- November 06, 2026
Sri Trang Group has earned the CAC Change Agent Award 2026 from the Thai Private Sector Collective Action Against Corruption (CAC), with the honour collected by Veerasith Sinchareonkul, Chief Executive Officer of Sri Trang Agro-Industry Public Company Limited (STA), alongside Vitanath Sincharoenkul, Chairman of the Executive Committee of Sri Trang Gloves (Thailand) Public Company Limited (STGT). The presentation formed part of the CAC Annual Conference 2026, convened around the theme of business integrity and collective action for Thailand's OECD journey, and was presided over by Rapee Sucharitakul, Chairman of the Thai Institute of Directors Association and of CAC, at the Stock Exchange of Thailand on 4 November 2026.
The award represents a fourth successive year of recognition for STA, while STGT secures its second. Across the Group, anti-corruption serves as a foundational corporate policy shaping the conduct of directors, executives and employees through explicit guidelines and measures that undergo periodic review to stay attuned to shifting circumstances and applicable standards. The Group further encourages cooperation with suppliers and business partners, nurturing a culture of transparency and accountability that reinforces confidence among all stakeholders.
Bestowed upon organisations that meaningfully advance transparency and sound corporate governance while carrying collective anti-corruption action into supplier networks and the wider business community, the accolade mirrors Sri Trang Group's resolve to lift responsible business conduct standards and weave anti-corruption collaboration across its entire value chain.

Veerasith Sinchareonkul, Chief Executive Officer, STA, said, “Receiving the CAC Change Agent Award 2026 is a source of pride that reflects our commitment to conducting business transparently, upholding good corporate governance and consistently combating corruption. It also recognises our role in extending collective action to suppliers and business partners to raise standards of ethical business conduct throughout the value chain. We firmly believe that good corporate governance is the foundation of sustainable growth and that trust must be earned through action.
“As a group whose operations span the entire natural rubber industry, from upstream to downstream, we are committed to driving change from within by embedding transparency and accountability in every process. We also cultivate a culture of zero tolerance for corruption and extend these principles to our suppliers and business partners, encouraging them to uphold the same ethical standards. We place particular emphasis on whistleblowing and encourage employees, suppliers and other stakeholders to remain vigilant and report suspected corruption so that concerns can be appropriately investigated and addressed.
“Translating good corporate governance into tangible outcomes is central to the role we embrace as a Change Agent. Creating a transparent and fair business environment requires collaboration and action across all sectors. This award provides further impetus for Sri Trang Group to strengthen corporate governance, reinforce a culture of transparency and expand anti-corruption collaboration throughout the value chain. Through these efforts, we aim to ensure that business growth goes hand in hand with stakeholder confidence while contributing to the long-term strength and sustainability of Thailand’s business sector.”
Vitanath Sincharoenkul, Chairman of Executive Committee of STGT, said, “Receiving the CAC Change Agent Award for the second consecutive year is an honour and a source of pride for our organisation. This achievement reflects the collective efforts of our people to uphold integrity and transparency in the way we conduct business. It is the result of everyone’s commitment to good corporate governance and to fulfilling their responsibilities transparently, ethically and accountably – principles that have become an integral part of our corporate culture. I would like to thank everyone who has contributed, especially our suppliers and business partners, for helping translate our commitment into tangible results. For STGT, trust is something we must uphold at every stage of our business. This award motivates us to continually raise our standards by building employee awareness, promoting accountable and verifiable work processes, and encouraging everyone to stand up for what is right, ensuring that anti-corruption principles are put into practice throughout the supply chain.
“Our commitment to transparency and anti-corruption is fundamental to putting our ‘Clean World Clean Gloves (CWCG)’ approach into practice. Environmental and social responsibility must be grounded in ethical, transparent and accountable business conduct. We therefore strive to apply good corporate governance principles at every level of our operations, ensuring that the delivery of quality rubber gloves goes hand in hand with building trust in our organisation. This prestigious award further motivates STGT to advance its corporate governance standards and strengthen a culture of integrity, transparency and accountability in line with our core values, supporting stable, long-term growth.”

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