Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

Tegeta Green Planet Engages Institute Of Design Students With Recycling-Focused Workshop

Tegeta Green Planet Engages Institute Of Design Students With Recycling-Focused Workshop

Tegeta Green Planet representatives met with Institute of Design students on 22 September for a practical workshop and discussion. The session focused on proper management of specific waste streams, Extended Producer Responsibility (EPR) principles and recycling processes, with particular emphasis on how these concepts intersect with the design discipline. Students gained insight into the complete journey such waste undertakes, from initial collection through to final treatment, with used tyre recycling receiving notable attention as an example of converting discarded materials into valuable new resources.

Rubber samples of varying sizes and colours, all produced from recycled tyres, were displayed during the workshop. These physical materials illustrated the direct connection between tyre recycling and design applications. Participants explored potential uses for recycled tyre materials in product development and examined how design contributes to transforming waste into items with both functional purpose and visual identity, creating new value in the process.

A practical assignment concluded the meeting, requiring students to develop a product concept utilising recycled tyre material and establish its complete identity. This task enables participants to merge their design expertise with authentic environmental challenges while discovering how discarded materials can serve as foundations for new product creation.

Tegeta Green Planet regards education and environmental awareness as essential components of its mission. The organisation regularly partners with academic institutions, disseminating information to young people about specific waste management, circular economy models and resource reuse. Through such collaborations with the Institute of Design, students receive opportunities to combine environmental engagement with hands-on creative experience.

Goodyear Racing Eagle Tyres Set For Fuji WEC Round

Goodyear Racing Eagle Tyres Set For Fuji WEC Round

Goodyear is all set for the showdown at Fuji Speedway this weekend for the sixth round of the FIA World Endurance Championship, equipping all 18 LMGT3 cars with the Goodyear Racing Eagle tyres . The Japanese venue ranks among the calendar’s fastest and most demanding circuits.

Its permanent-track straight measures 1.475 km, the longest of the season. That extended run from Turn 16 to Turn 1 allows front tyres to cool substantially before subsequent corners impose heavy lateral and longitudinal loads on the rear tyres, making temperature management critical over the six-hour race.


Every LMGT3 entrant will use the Goodyear Racing Eagle Medium compound, the same specification employed in the opening five rounds. It was engineered for a broad range of circuits and temperatures, suiting Fuji’s famously changeable conditions. Goodyear Racing Eagle Wet tyres remain available should rain arrive.


The Medium compound could enable single-stint strategies, prioritising performance from each set over multi-stint approaches, with Fuji’s relatively low wear potentially permitting extended runs when safety car or full course yellow periods make that advantageous. Tyre selection and pit timing gain added importance given swiftly shifting weather. Goodyear Racing Eagles also compete this weekend at Kansas Speedway in NASCAR, Rockingham Dragway in NHRA and Silverstone in the British Touring Car Championship.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Fuji’s track surface is relatively smooth, meaning overall wear is comparatively low. This also means that managing heat and bringing the tyres up to temperature can be more difficult, particularly at the start of a stint. Teams need to get the tyres into their operating window quickly, and the quick warm-up characteristics of the Goodyear Racing Eagle Medium will help them do that.

“The weather can be a major factor at Fuji, so teams need to be prepared to react quickly. The wide operating window of the Goodyear Racing Eagle Medium gives drivers confidence across changing temperatures, while the Goodyear Racing Eagle Wet provides a solution should track running become affected by rain.”

TyreSafe Partners With South Yorkshire Fire & Rescue To Boost Road Safety

TyreSafe Partners With South Yorkshire Fire & Rescue To Boost Road Safety

TyreSafe has entered a new partnership with South Yorkshire Fire & Rescue, reinforcing joint efforts to prevent road casualties and enhance safety throughout the county. The fire and rescue service becomes part of a widening group of UK fire services collaborating with TyreSafe to highlight the dangers linked to illegal and poorly maintained tyres.

Under the arrangement, both organisations will pool expertise, resources and engagement opportunities to promote tyre safety among South Yorkshire road users. This work will be integrated into broader road safety initiatives. The partnership also builds on South Yorkshire Fire and Rescue’s existing role within the South Yorkshire Safer Roads Partnership, where education, training and publicity are central to reducing casualties.

The collaboration comes amid a difficult road safety picture. In 2024, a total of 43 people died and 748 were seriously injured in South Yorkshire collisions, amounting to 791 killed or seriously injured casualties. Although this was lower than the 841 recorded in 2023, the South Yorkshire Safer Roads Partnership acknowledges substantial progress is still needed to reach its Vision Zero goal.

Road traffic collisions remain a major operational demand for South Yorkshire Fire and Rescue, whose community risk work involves joint efforts to cut incident numbers and severity. Serious and fatal crashes occur on major routes linking Sheffield, Doncaster, Rotherham and Barnsley, and on higher-speed rural roads. Tyres are vital to the Safe System approach, as defects can impair braking, steering and control, raising the risk of serious incidents.

Stuart Lovatt, Chairman, TyreSafe, said, “Fire and rescue services see the consequences of serious road collisions first-hand. Their experience gives them a unique perspective on the importance of prevention, and that makes South Yorkshire Fire and Rescue an incredibly valuable partner for TyreSafe. South Yorkshire has a strong and established road safety partnership, with organisations already working together towards Vision Zero. We want to complement that work by making tyre safety a more visible part of the conversation around safer vehicles and safer roads. We’re delighted to welcome South Yorkshire Fire and Rescue to the growing number of fire and rescue services partnering with TyreSafe. By combining their frontline experience and local reach with our specialist knowledge of tyre safety, we have an opportunity to reach more drivers with simple, practical advice that could help prevent a serious collision.”

Robert Horne, Prevention & Intervention Officer for Barnsley, said, “We are pleased to be partnering with TyreSafe to strengthen the road safety work we already undertake with our partners across South Yorkshire. Our firefighters regularly attend road traffic collisions and see the devastating impact they can have on individuals, families and communities. Prevention is therefore a vital part of our role, and helping people understand the simple steps they can take to reduce risk is an important part of that work. Tyres are a critical safety component on every vehicle, yet they can easily be overlooked. Working with TyreSafe will help us reinforce that message and provide road users with practical information they can use to make sure their vehicles are safe and roadworthy.”

Yokohama Rubber Joins PROJECT TREE

Yokohama Rubber Joins PROJECT TREE

Yokohama Rubber has become a participant in PROJECT TREE, a sustainability initiative launched by ITOCHU Corporation to advance the responsible sourcing of natural rubber. The programme relies on blockchain technology to create a traceable supply chain, and Yokohama Rubber has begun using rubber procured through this framework. On 25 September 2026, the company started supplying tyres for commercial vehicles operated by FamilyMart Co., Ltd. as project-supported products.

Natural rubber represents roughly 30 percent of tyre raw materials, while tyres account for about 70 percent of global consumption of the resource. Most of the world’s supply comes from smallholder farmers in nations such as Thailand and Indonesia. The tyre industry has responded with efforts spanning forest conservation, human rights safeguards, agricultural training and livelihood stabilisation. PROJECT TREE identifies sourcing regions and assists farmers through incentives from participating companies and training programmes.

Yokohama Rubber has pursued traceability through several channels. Its natural rubber processing subsidiary, Y.T. Rubber Co., Ltd., earned Chain of Custody certification from the Forest Stewardship Council for responsible processing and distribution. The company also employs RubberWay Geo-Mapping as a risk assessment tool and is aligning its operations with the EU Deforestation Regulation (EUDR). For several years it has supported smallholder farmers in Thailand’s Surat Thani Province. Joining PROJECT TREE is expected to further reinforce supply chain transparency and supplier support.

As a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), Yokohama Rubber revised its Procurement Policy for Sustainable Natural Rubber in September 2021 and continues to strengthen collaboration with the platform. The company is also working towards the United Nations Sustainable Development Goals, with the Yokohama Rubber Group promoting sustainable raw material procurement, including natural rubber, as part of that effort.