Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
- Trelleborg Tires
- Trelleborg TM200 ProgressiveTraction
- Agricultural Tyres
- Agritechnica 2025
- Tractor Tyres
Trelleborg Launches TM200 ProgressiveTraction Tyre At Agritechnica 2025
- By TT News
- November 14, 2025
Trelleborg Tires officially launched the TM200 ProgressiveTraction, a significant innovation for the specialised vineyard and orchard sector, at the ongoing Agritechnica 2025 show. This new model is distinguished as the first conventional VF tyre specifically engineered for these demanding applications, where protecting the soil and ensuring operational stability are critical priorities.
The tyre's performance stems from the integration of VF and ProgressiveTraction technologies. The award-winning ProgressiveTraction system employs a unique double-edge lug design that substantially improves grip and stability. This configuration provides up to 15 percent more traction than standard competitor tyres, which in turn boosts productivity and fuel efficiency. Simultaneously, the VF technology allows the tyre to function at significantly lower inflation pressures without sacrificing load capacity. This capability is vital for minimising soil compaction, offering up to 40 percent greater load-bearing ability and eight percent better soil protection compared to conventional tyres. This makes the TM200 particularly well-suited for tractors using heavy front-mounted implements, enabling precise work while preserving soil structure.
Beyond traction and soil care, the tyre’s reinforced VF carcass delivers exceptional lateral stability, a key safety feature on sloped and uneven terrain. Comparative testing indicates a 26 percent improvement in lateral stability and a 10 percent longer service life relative to standard market alternatives. These attributes contribute to safer operation, reduced fuel consumption and greater long-term durability. For added convenience, each tyre includes a unique QR code, providing farmers with immediate access to detailed product information, usage guidelines, and technical support.
This launch reflects Trelleborg's broader commitment to advancing agricultural productivity through high-quality engineering. The TM200 ProgressiveTraction exemplifies this mission, offering a field-proven solution that combines performance, efficiency, and environmental responsibility for modern farming.
Luca Sabelli, Brand Director, Trelleborg Tires, said, “With the TM200 ProgressiveTraction, Trelleborg Tires continues to tread the future of the agricultural tyre industry. We are proud to introduce VF technology to specialised tractors for vineyard and orchard operations, supporting farmers in reaching new levels of performance, control and operating efficiency – transforming innovation into real advantages for tomorrow’s agriculture.”
Alliance Debuts Agri Star II Row Crop Tyre At Agritechnica 2025
- By TT News
- November 13, 2025
Alliance, a leading global brand of agricultural and off-highway tyres, introduced the Agri Star II Row Crop tyre, a significant new product extending its proven technology into the specialised row crop segment, at the Agritechnica 2025 show. This launch represents a strategic expansion of the successful Agri Star II series, which has achieved remarkable commercial success with one million units sold since its 2020 debut. Building on this momentum and driven by farmer feedback, the company has adapted its core Stratified Layer Technology (SLT) for the specific demands of row crop equipment, such as sprayers.
The new tyre is engineered as a comprehensive solution for the high-speed, multi-terrain nature of contemporary farming. It is designed for reliable performance both on the road and in the field, offering enhanced traction, greater longevity and improved road handling, all supported by a 7-year warranty. Central to its performance is the proprietary Stratified Layer Technology, which constructs each lug with two distinct layers to maintain consistent performance throughout the tyre's life. This design not only boosts braking and roadability but also helps protect crops by minimising soil compaction.
Further ensuring durability, the tyre features a robust build with integrated stubble guards and advanced, wear-resistant compounds to defend against common hazards like cuts and cracks. Its enhanced speed rating of up to 70 kmph meets the demands of modern, efficient farm logistics. To provide a tailored fit for a wide array of machinery, the Agri Star II Row Crop will be available in a comprehensive selection of sizes, ranging from 24 to 54 inches.
This product introduction reinforces Alliance’s ‘Always By Your Side’ brand philosophy and its 70-year legacy of agricultural innovation. By delivering a customised solution for the row crop category, the company aims to solidify its market position and continue addressing the evolving challenges faced by farmers worldwide.
Angelo Noronha, President & CEO, Yokohama-ATG, said, “At Alliance, we take pride in our ability to adapt and innovate based on customer feedback. The Agri Star II Row Crop tyre is a testament to our commitment to empowering farmers with solutions that address their specific challenges. By bringing our proven SLT technology to the row crop segment, we aim to set new standards for performance and reliability in this category.”
Valedictory Function Concludes Vigilance Awareness Week At Rubber Board
- By TT News
- November 13, 2025
The valedictory function for Vigilance Awareness Week 2025 at the Rubber Board served as a significant culmination to the week-long campaign, held from 27 October to 2 November. The event, which aligned with the Central Vigilance Commission's directives, aimed to champion integrity and galvanise a collective stand against corruption in public life.
Presiding over the ceremony, the Honourable Principal District and Sessions Judge for Kottayam, Manoj M, delivered the keynote address. He emphasised the severe detrimental effects of corruption on a developing economy, stating that it fundamentally undermines the constitutional values of justice and rights. He elaborated that corruption extends beyond bribery to include misappropriation, misconduct and nepotism, all of which erode the foundation of public institutions.
M Vasanthagesan, IRS, Executive Director of the Rubber Board, set the tone by welcoming the gathering and underscoring that the fight against corruption is a shared duty which must begin with individual accountability. A highlight of the function was the distribution of prizes to winners of various competitions held for students and Board employees during the observance week. The ceremony concluded with a vote of thanks proposed by Sreevidya P, the Assistant Vigilance Officer, formally bringing the awareness campaign to a close.
JK Tyre Achieves Top-Tier CareEdge ESG 1+ Rating
- By TT News
- November 13, 2025
JK Tyre & Industries Limited has reinforced its leadership in environmental, social and governance (ESG) standards by achieving a top-tier rating of CareEdge ESG 1+. This prestigious accolade, supported by an impressive overall score of 81.2, places the company well above the industry average.
The high rating is a direct result of the firm's exceptional management of ESG risks, which is demonstrated through superior disclosures and robust policies. Key to this performance is the company's strategic focus on proactive carbon and energy management, backed by sophisticated monitoring systems and major investments in renewable energy and decarbonisation technologies.
Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd. said, “It gives me immense pride that our company JK Tyre has been rated CareEdge ESG 1+, the highest ESG rating for the 3rd consecutive year. This is a recognition of our unwavering commitment to sustainable growth, ethical business practices and social responsibility in addition to a key driver to long-term value creation, risk management and operational resilience. We have achieved the industry leading ESG score of 81.2, which is a strong validation of our disciplined approach to integrating sustainability into our core business and financial strategy.”

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