The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Falken has once again demonstrated its strength in the summer tyre segment, with the ZIEX ZE320 securing an impressive second-place finish in Autoflotte’s latest test. Scoring a total of 791 points, the tyre competed in the popular 235/55 R18 size against a strong field of rivals, reinforcing its status as a top-tier choice for discerning drivers.

Safety on wet roads proved to be a defining strength. The ZIEX ZE320 set the benchmark in longitudinal aquaplaning with the highest recorded speed, while its performance in lateral aquaplaning and critical cornering remained composed and predictable. A wet braking distance of 36.1 metres earned a solid good rating, placing it among the frontrunners. The tyre’s wet handling further impressed with precise steering response and stable road manners, instilling confidence in challenging conditions.

On dry surfaces, the Falken tyre delivered an equally compelling account of itself. It was praised for being highly agile through corners, offering precise lane stability and clear feedback that earned a rating of almost very good. The standout achievement came in dry braking, where a stopping distance of just 33.6 metres from 100 kmph was the best in the entire test, surpassing even established premium names. This result underscores the tyre’s formidable safety credentials during summer driving.

Beyond pure performance, the ZIEX ZE320 excels in efficiency and comfort. Rolling resistance was recorded at a competitive 6.7 kg/t, keeping it close to premium rivals, while interior noise levels ranked among the quietest in the group. Ride comfort emerged as a particular highlight, earning the top very good rating and leading the category. By blending exceptional aquaplaning resistance, class-leading braking, refined comfort and precise handling, Falken has delivered a well-rounded package that is especially compelling for SUV drivers who prioritise safety and reliability, all supported by a five-year guarantee.

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Bridgestone Americas has secured a spot on the Forbes 2026 Best Brands for Social Impact list for the third year running, claiming the number 20 position. This represents a dramatic ascent of 71 places compared to the previous year’s ranking. The company’s standing is particularly notable as it surpassed all other tyre manufacturers as well as businesses in the auto repair and maintenance sectors, underscoring a strong and favourable public perception.

The company’s longstanding approach to community engagement has been driven by key alliances with organisations such as the Boys & Girls Clubs of America, the Nature Conservancy and United Way. Since 2015, these efforts have translated into the donation of nearly 100 passenger vans to Boys & Girls Clubs nationwide, the planting of over eighty-five thousand trees and total contributions exceeding USD 45 million. Additionally, Bridgestone team members contribute more than 3,000 hours of volunteer service each year to support vital local programmes.

Beyond these efforts, the Bridgestone Americas Trust Fund, established in 1952 by Harvey Firestone, Jr., operates as the largest corporate foundation within the United States tyre industry. It provides annual grants to national and local nonprofits whose missions align closely with the company’s operational footprint and its strategic direction as a sustainable mobility provider. Funding priorities also include employee matching gifts for causes related to diversity, education, mobility and employment access, with many grant recipients selected through a teammate-driven process designed to broaden participation in the company’s philanthropic impact.

Now in its fourth year, the Forbes list identifies the top 300 brands nationwide based on consumer perception. Developed in collaboration with HundredX, the ranking evaluated nearly 5,500 unique brands through surveys of more than 200,000 individuals. The assessment measures how the public views a brand’s trustworthiness, social stances, sustainability efforts and commitment to community support, reinforcing Bridgestone’s elevated standing in this year’s results.

Sara Correa, Chief Marketing Officer, Bridgestone West and Bridgestone Americas; Head of Bridgestone Americas Business Services, said “This recognition is a testament to every Bridgestone employee, customer and partner who is committed to driving meaningful impact in the communities where we move, live, work and play. The mission of our company has always been serving society with superior quality and a core belief that what’s good for society is good for business.”

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Giti Tire has kicked off an exciting new chapter in motorsport by securing the role of Official Race Tyre for the Lotus Cup China, with the season commencing at the Sepang International Circuit. The races will see competitors utilising the GitiCompete GTR1 in the 240/650R18 and 300/650R18 sizes, setting the stage for a season defined by precision and endurance.

Spanning five rounds from April through December 2026, the championship has drawn significant participation, with 17 teams, 58 drivers and 44 cars registered. This year’s calendar represents a major milestone for the series, as it unfolds across one of Asia’s most technically challenging venues where the demands on performance, reliability and safety reach their peak.

At the core of this competitive effort is the GitiCompete GTR1, a high-performance slick purpose-built for racing environments. Engineered to deliver unwavering confidence on track, it combines advanced tread compounds and an optimised contact patch for superior grip and stability during high-speed cornering and heavy braking. Its ability to maintain consistent handling under extreme temperatures, coupled with efficient heat management for sustained performance over long stints, gives drivers the precise steering response needed to push to the limit.

Motorsport serves as a vital proving ground for Giti’s broader innovation efforts. Every lap at Sepang generates critical data on wear patterns, heat cycles and grip under stress – insights that are directly channelled into the company’s research and development. This real-world feedback allows Giti to refine compounds and structural designs, elevate safety and performance benchmarks and accelerate the creation of next-generation products.

Race Schedule

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Oak Group Holdings has secured the acquisition of Exhaust, Tyres and Batteries (ETB), a UK automotive service provider formerly owned by Bridgestone. This purchase introduces a significant new distribution channel for the expanding company while marking a strategic shift in its operational reach.

With ETB now fully integrated into the portfolio, Oak gains four warehouses spanning Wales, the Midlands and the Southwest of England. These additions bolster the firm’s existing wholesale network and extend its geographical presence across key regions. The deal also grants Oak direct access to consumers through ETB’s established fast-fit network – a first in the company’s 45-year history – allowing its technology-driven and brand-focused service model to enter the fast-fit sector.

The two companies' brand portfolios are well matched, allowing for a smooth transition to the current tyre brands presently under the Oak Group banner, which include Davanti, Envoy, Landsail, Linglong, Delinte and Aptany, ensuring continuity and strengthening the combined offering, said the company.

Peter Cross, Commercial Director, Oak Group Holdings, said, “2026 marks the start of an exciting new chapter for Oak. This milestone acquisition demonstrates the strength of our business, our continued investment and our long-term commitment as a wholesaler operating in what has been a turbulent and challenging market in recent years. We are very excited to welcome ETB colleagues to the Oak Group. We know the ETB team has vast experience and our values are closely aligned in terms of the importance of customer service in every aspect of what we do.”

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