Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

Hankook Sets Sights On UK Bus Market With Euro Bus Expo Debut

Hankook Sets Sights On UK Bus Market With Euro Bus Expo Debut

Hankook Tire will debut at Euro Bus Expo in 2026, strengthening its presence in the UK passenger transport sector. The event runs from 3–5 November at the NEC Birmingham, bringing together operators, manufacturers, suppliers and decision-makers for three days of innovation and networking.

With over 190 exhibitors and more than 7,000 visitors expected, the exhibition showcases full-size buses, coaches, mini vehicles, advanced technologies and services, letting attendees connect with key suppliers across the global supply chain.

At stand 38, Hankook Tyre UK will present its latest bus and coach tyres, focusing on innovation, sustainability and performance. Highlights include the Smart Touring AL22 for long-distance coaches, the urban Smart City AU04+ and AU06 with measurable sidewall protection, the Laufenn LF60 for mixed-use applications and the new e-Smart City AU56 EV tyre engineered for low rolling resistance, reduced noise and higher electric vehicle loads.

With partner Vaculug, Hankook will launch the LB01, a first-of-its-kind hot-cure remoulded urban bus tyre, reinforcing its total tyre solutions role and circular economy commitment. Vaculug’s sustainable manufacturing expertise, recently recognised with the King’s Award for Enterprise, supports the collaboration. The 2026 edition also offers seminars and technical sessions on industry trends and greener transport, giving Hankook a platform to boost visibility and reinforce its leadership in the commercial bus and coach tyre market.

VMI Opens Service Facility In Mexico To Strengthen Customer Support

VMI Opens Service Facility In Mexico To Strengthen Customer Support

VMI has opened a new service facility in León, Mexico, as the company expands its local support for customers and its growing installed base.

The facility was officially opened on 8th October , with a ceremony attended by Fonseca, the State’s Subsecretary; Rodriguez, Deputy Mayor Of León; and Harm Voortman, Chief Executive of VMI Group. Customers and local employees also attended the event, which included a tree-planting ceremony.

The company said the new facility had been designed with a focus on sustainability, including waste management and energy use. The tree planting highlighted VMI’s environmental commitments, following its recent achievement of EcoVadis Platinum status.

The opening follows VMI’s recent launch of a sales and support office in Yokohama, Japan, reflecting the importance of the Japanese market to the group.

Alongside the León opening, VMI held a customer seminar showcasing its latest innovations in tyre-building and tyre-component preparation solutions.

“This state-of-the-art facility in León, the drum workshop and our local presence, will help us support customers in Mexico more efficiently with faster response times and enhanced levels of service,” said Voortman.

Michelin Chronicles MotoGP Era In New Documentary Series

Michelin Chronicles MotoGP Era In New Documentary Series

Michelin has prepared a six-part documentary series chronicling its 11-season tenure in MotoGP as its current stint as the championship’s sole tyre supplier nears its conclusion. Titled ‘Racing on Trust – A Decade of Michelin in MotoGP’, the production examines the manufacturer’s return to the premier class in 2016 through the perspectives of those directly involved, rather than focusing solely on results and statistical milestones. The first two episodes premiered on 8 October 2026, via the Michelin Motorsport and Michelin Group YouTube channels, with the remaining four instalments arriving weekly on Thursdays at 2:00 p.m.

The project assembles 25 figures from across the paddock who agreed to recount their experiences without editorial constraint. World champions, current and former riders, team principals, championship executives, journalists and Michelin Motorsport personnel contribute previously untold accounts spanning the 11 seasons. Among them, Valentino Rossi revisits the closing chapter of his career, Marc Márquez addresses his injury and subsequent recovery and Johann Zarco describes the circumstances surrounding his landmark victory at Le Mans. Their recollections, alongside those of peers and officials, trace both the evolution of the sport and the individuals who shaped it.

Contributors include riders Marc Márquez, Valentino Rossi, Francesco Bagnaia, Jorge Martín, Fabio Quartararo, Maverick Viñales, Cal Crutchlow, Jack Miller and Johann Zarco. Team and organisational figures comprise Lucio Cecchinello of LCR, Ducati Corse’s Gigi Dall’Igna, Alberto Puig of Honda HRC, Dorna Sports CEO Carmelo Ezpeleta, Loris Capirossi of race direction and Hervé Poncharal of Tech3. Media representatives include Sylvain Guintoli, Manuel Pecino, Simon Patterson, Guido Meda and Michel Turco, while Michelin Motorsport is represented by Piero Taramasso, Jean-Claude Catalano, Jean-Philippe Cappelle and Nicolas Goubert, with additional input from Maria Herrera.

The opening episode, ‘2016: The Comeback’, documents Michelin’s return and the formidable task of replacing the championship’s previous sole supplier at motorcycling’s highest level. The second, ‘Regain Trust’, examines how setbacks and difficulties ultimately reinforced confidence between the manufacturer, riders and teams, deliberately avoiding a narrative built exclusively around success.

‘Listen to the Bike’, scheduled for 15 October, begins on a wet circuit with limited grip before delving into rider sensation and feedback, illustrating a development cycle driven by continuous exchange among riders, engineers, teams and Michelin technicians. Breaking Point’, releasing on 22 October, covers the 2020 and 2021 campaigns, when the pandemic, Márquez’s injury and the arrival of a new generation reshaped the competitive hierarchy, a transition symbolically concluded by Rossi’s farewell after more than two decades.

‘A New Era’, arriving on 29 October, follows MotoGP into a fresh phase marked by increasingly capable machines and emerging talent, with Michelin advancing its tyres to extend performance boundaries. The concluding episode, ‘Final Sprint’, releasing on 5 November, reflects on 11 seasons of profound technological change and an exceptional human undertaking.

Throughout the six films, technology remains a constant presence, yet trust emerges as the defining thread, binding riders to their tyres, engineers to teams and, above all, people working together under the extreme pressures of competition.

FALKEN Puts New EUROALL SEASON AS220 At The Heart Of Its Upgraded Winter Tyre Range

FALKEN Puts New EUROALL SEASON AS220 At The Heart Of Its Upgraded Winter Tyre Range

FALKEN has unveiled the EUROALL SEASON AS220, a new all-season tyre joining its expanded 2026-27 winter and all-weather portfolio. The AS220 is designed for compact cars, mid-size vehicles and SUVs – the most popular segments in Europe – and extends the brand’s EUROALL SEASON family. It reflects FALKEN’s push to advance modern all-weather tyre technology while addressing a wider range of cars, powertrains, driving styles and applications.

The AS220’s Snow Compaction Grooves retain snow within the tread to improve traction on snow-covered roads, while Hydro Grooves evacuate water to support stability and braking in wet conditions. An advanced temperature-stabilised rubber compound is engineered for consistent performance across climates. These features aim to deliver safety, comfort, efficiency and performance for drivers facing mild winters, wet roads or snow.

The tyre is the first to feature FALKEN’s new VARIO CORE technology. Its VARIO CORE essence combines measures that can improve rolling resistance, wear and drive-by noise. Crucially, it reflects today’s more diverse car parc by focusing on efficiency, durability and a safe driving experience for petrol, diesel, hybrid, plug-in hybrid and electric vehicles alike.

Alongside the AS220, FALKEN offers the EUROALL SEASON AS220 PRO for high-performance passenger cars. It targets dynamic handling and dependable performance in varied weather, with precise handling, stability and control at speeds up to 167 mph (270 kmph). Advanced 4D-NANO Design technology and a modern lightweight construction contribute to wet grip, efficiency and extended tyre life, combining premium all-season performance with year-round usability.

FALKEN’s winter lineup also includes the EUROWINTER HS02 and HS02 PRO, developed for confident handling in challenging winter conditions. The HS02 uses a directional V-shaped tread for water evacuation and stable wet handling, while Miura-Ori 3D sipes can enhance traction and braking on cold, icy or snowy roads. The HS02 PRO targets higher performance, with an optimised tread design supporting snow and wet capabilities, precise handling and stability. Its groove design aids traction on snow and slush while maintaining a sporty character. Both benefit from Advanced 4D-NANO Design technology for wet grip, rolling resistance and wear, with significantly reduced weight versus previous generations.

For SUV and 4x4 drivers, the FALKEN WILDPEAK A/T AT3WA all-terrain tyre combines off-road capability with on-road comfort as a genuine year-round solution. Its tread pattern features a zig-zag centre rib, ribbed shoulder grooves, rigid tread blocks and offset shoulder blocks, improving on- and off-road traction and braking on loose surfaces, mud and snow. These also support self-cleaning, while a robust tread block and reinforced sidewall with gripping edges enhance stability, durability and off-road traction. 4D-NANO Design technology further supports fuel efficiency and performance across a broad range of weather conditions.

Marcus Schulz, Assistant Manager – Product Planning, Dunlop Tyre Europe GmbH, said, "Winter road conditions present unique challenges for tyres with drivers expecting a tailored tyre for their vehicle. With our current winter portfolio, we combine innovative technologies with everyday practicality, offering solutions for a broad range of vehicles and applications. In doing so, FALKEN ensures motorists can rely on balanced and dependable tyre performance, even in changing weather conditions.”