The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Toyo Tire has begun construction of a new research and development centre in Serbia, marking a further consolidation of its European operations.

The Japanese manufacturer held a groundbreaking ceremony recently at its factory site in the Municipality of Indjija. The event was attended by approximately 100 guests, including Aleksandar Vučić, President of Serbia, and Atsushi Saito, Japan’s chargé d’affaires ad interim to Serbia.

Scheduled to become operational in January 2027, the centre will serve as a hub for advanced processing technology. Engineers at the site will focus on developing rubber compounds and materials, as well as composite design and raw material evaluation.

Satoru Moriya, Director at Toyo Tire, said the facility would "establish a European operational model that coordinates R&D, production, and sales functions," with the aim of boosting the competitive advantage of brands such as Proxes.

The facility is located adjacent to the company’s Serbian factory, allowing the group to use existing proving grounds for driving tests. Toyo Tire expects this proximity to increase development efficiency and reduce the time required to bring products to market.

President Vučić described the investment as a sign that Serbia possesses the "human resources, infrastructure, and determination" required for advanced technological development.

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Pirelli has made its P Zero R and P Zero Trofeo RS tyres available in the replacement market, bringing the expertise gained from custom fitments for the world’s most prestigious and high-performance vehicles to a broader audience of enthusiasts seeking to unlock their car’s full potential. Developed alongside leading luxury automakers and already fitted to over 60 models – from European supercars to American muscle cars – these two tyres stand as the pinnacle of the P Zero range. Their exceptional quality was recently validated by the independent publication Tyre Reviews, which named the P Zero R the top performance tyre of 2026, describing the achievement as an impressive victory rooted in its outstanding capability across both dry and wet conditions.

Pirelli designed the P Zero R primarily for sportscars and high-end prestige models, while the P Zero Trofeo RS serves as a semi-slick aimed at delivering sustained maximum performance on the track for supercars, all while remaining road-legal. The P Zero R achieves its versatility through advanced compounds that ensure strong grip on various asphalt surfaces and in changing weather, with particular emphasis on wet-road confidence, while its tread pattern reduces interior noise. These attributes were confirmed by Tyre Reviews, which ranked the P Zero R first among eight ultra-high-performance summer tyres in its category, leading in dry braking and handling, excelling in wet handling and receiving praise for inspiring confidence even in extreme driving scenarios. Meanwhile, the Trofeo RS is defined by its ability to maintain consistent high performance across many demanding track laps, a capability demonstrated through record-setting runs on the Nürburgring Nordschleife.

Pirelli refines these tyres using its Milan-based R&D simulator for virtual development, with production carried out by MIRS robots at its Italian plant in Settimo Torinese and its facility in Rome, Georgia, the latter specialising in replacement tyres for the American market, particularly sportscars and local muscle cars. Beyond these offerings, Pirelli continues to advance original equipment technology with solutions such as Elect for electric vehicles, RunFlat for continued mobility after pressure loss, PNCS for cabin noise reduction and the Cyber Tyre system, which uses embedded sensors to relay real-time data for enhanced safety and performance.

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Kumho Tire USA has launched its inaugural Gaining Traction Programme in collaboration with the Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo, selecting four competitive racers who each call Colorado home. These drivers share five years or fewer of racing experience on Pikes Peak, yet have demonstrated exceptional skill, passion, and a fearless approach to the mountain’s unique demands.

Matus Huska of Parker will compete in the Pikes Peak Open division aboard his 2010 Audi TTS, bringing four years of experience to the climb. Earl O’Maley from Colorado Springs steps up in the Open Wheel division with three years under his belt, driving his 2015 O’Maley Special Spec V. Ernie Ramirez of Aurora returns for his second year in the Time Attack division piloting a 2013 Mitsubishi Evolution, while Arvada’s Ben Ryan, an old-school racer, enters the Pikes Peak Open division in a 1968 Plymouth Roadrunner after previous Time Attack entries in 2023 and 2024.

Through this inaugural programme, Kumho Tire USA provides the racers with financial support, a supply of KUMHO V730 tyres and driver development resources. Beyond on-track benefits, the drivers will gain visibility by participating in an autograph session at the Kumho Tire booth during Fan Fest in downtown Colorado Springs, offering direct engagement with racing enthusiasts and media.

The KUMHO V730 tyre is engineered for competitive driving environments, maximising grip and handling through a racing compound that combines ultra-high grip synthetic resins with fine carbon black. Its high-strength carcass and optimised footprint design work together to manage lateral cornering forces while enhancing endurance and longevity.

Ed Cho, CEO, Kumho Tire USA, said, "Our investment in these four talented Pikes Peak drivers goes beyond mere sponsorship; it's about fostering the next generation of motorsport champions and helping them navigate the unique demands of this legendary race. Each of the selected participants demonstrates remarkable potential and a passion for racing that aligns perfectly with Kumho Tire's spirit of innovation and performance. We look forward to seeing them leverage our most advanced, high-performance tyre to achieve new milestones in their competitive careers."

Melissa Eickhoff, CEO, Pikes Peak International Hill Climb, said, "Pikes Peak has long been a proving ground for talented drivers, and it's exciting to see a programme that invests directly in emerging competitors from Colorado. Through this partnership with Kumho Tire, these four drivers have the opportunity to grow their careers while contributing to the Colorado legacy that has defined the Race to the Clouds for more than a century."

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The Tire and Rubber Association of Canada (TRAC) has opened nominations for its 2026 Industry Leadership Awards, with a submission deadline of 24 April 2026. Honourees will be celebrated during the organisation’s Annual General Meeting in June.

Nominations are being accepted across four distinct categories – Leader of the Year, Young Leader, Lifetime Achievement and Sustainability. Anyone can put forward a candidate, though rules vary by category. Companies nominated must have a physical presence in Canada, while individuals may be based anywhere. Self-nominations are permitted only in the Sustainability category.

The Leader of the Year award recognises an individual who owns or manages a successful, innovative business within the tyre and rubber sector, including end-of-life tyre management or sustainability-focused operations. This person is known for significant contributions to their company, the wider industry and their community through time and resources devoted to social impact. Self-nominations are not allowed.

The Young Leader award celebrates inspiring leaders under the age of 40 who demonstrate excellence in management, innovation, technology or sustainability within their organisation or community. Self-nominations are not accepted.

Lifetime Achievement honours individuals with an extensive record of accomplishment, recognised by peers as builders and supporters who have made outstanding contributions and left an enduring legacy for both the industry and the broader community. Self-nominations are not accepted.

The Sustainability award is open to individuals or organisations advancing environmental, social or economic sustainability within the tyre and rubber industry. This includes end-of-life tyre management, market development for tyre-derived materials and strategic efforts such as advocacy, education or partnerships that expand end-use markets. Self-nominations are welcome.

These awards aim to highlight excellence, offering recipients a platform to raise their professional profile and stand out while celebrating dedication across the industry.

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