Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

Hankook Dynapro R213 Tyres Power WRC Rally Chile Biobío As Solberg Seals Second Win

Hankook Dynapro R213 Tyres Power WRC Rally Chile Biobío As Solberg Seals Second Win

Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, wrapped up its support for the 12th round of the season. The WRC Rally Chile Biobío concluded on 13 September near Concepción, Chile, with Hankook’s off-road Dynapro R213 tyres proving central to the event.

The rally featured 16 special stages covering 311.18 competitive kilometres. Competitors tackled forest roads and rugged, unpaved mountain terrain around Concepción and the Biobío region, beside Chile’s Pacific coast. The route blended fast corners with compacted gravel made of volcanic ash particles and small stones, severely testing both drivers and tyres. Repeated runs over rough ground magnified the difficulty.

Hankook’s Dynapro R213 was available in Hard and Soft compounds, letting teams strategically select tyres for surface and weather conditions. The tyre offered flexibility on steep slopes and across varied ground, from soft earth to thick gravel. Oliver Solberg of Toyota GAZOO Racing claimed his second win of the season, following his Rallye Monte-Carlo triumph. The result also earned Toyota the 2026 Constructors’ Championship, its sixth straight since 2021 and tenth overall.

The 2026 WRC season now moves to the 13th round, WRC Rally Italia Sardegna, scheduled for 1–4 October near Alghero, Sardinia. That event combines demanding coastal and interior mountain roads, with tight corners and blind crests that restrict forward visibility, placing high demands on tyre traction and durability.

Bridgestone Launches VHS3 Crane Tyre With Longer Wear Life

Bridgestone Launches VHS3 Crane Tyre With Longer Wear Life

Bridgestone has unveiled the V-Steel Highway Service 3 (VHS3), a new high-speed radial tyre engineered for mobile all-terrain cranes. As a global leader in premium tyres and sustainable mobility solutions, the company designed the product to enhance vehicle and fleet performance. The VHS3 delivers improved wear life while helping reduce downtime and maintenance costs, enabling operators to perform confidently in demanding environments.

Compared with its predecessor, the VHS2, the new tyre offers up to 12 percent longer wear life. Bridgestone achieved this through an advanced rubber compound technology and an optimised contact area that minimises irregular wear. A new tread design featuring wide grooves and extended lug blocks further combines longer wear life with improved grip and stability on highways and off-road terrain.

The VHS3 is also 24 kg lighter than the VHS2, assisting fleets in reducing fuel consumption and operational costs while maintaining durability and improving load capacity. This results from a lighter casing design with a lighter belt construction. Bridgestone's new crane tyre will be available from September 2026 in size 445/95R25 178F.

Bas Rijpma, Fleet Manager, Sarens Netherlands, said, "In our business, reliability, uptime and efficiency are critical. Bridgestone has been a trusted partner to Sarens for more than a decade. As the next generation crane tyre, the VHS3 is already delivering very promising results. We have observed no irregular wear, the robustness we require for demanding heavy transport operations and favourable fuel efficiency potential thanks to its lighter weight. Combined with the TPMS solution, which gives us real-time insight into tyre pressure and temperature, the VHS3 helps us optimise tyre performance and minimise downtime. Together with low noise levels, it gives us confidence that Bridgestone VHS3 is setting a new standard for crane tyre performance."

VMI Raises Euro 125,145 For Ventoux3 Charity Event

VMI Raises Euro 125,145 For Ventoux3 Charity Event

VMI has raised Euro 125,145 for the Ventoux3 fundraising event in support of the Erasmus MC Foundation, marking the highest amount the company has generated for a charitable initiative.

The funds were raised through participation in Ventoux3, an annual sporting challenge held in the south of France. On 11 September, 66 employees of VMI climbed Mont Ventoux by road bike, mountain bike and gravel bike, as well as by running, walking and hiking. Participants completed between one and four ascents of the mountain, supported by a company team providing logistical and on-route assistance.

Proceeds from the event will support research into new treatments for brain cancer, conducted by the Erasmus MC Foundation, with the aim of improving outcomes for patients following diagnosis.

VMI presented the donation during an evening event, contributing to a total of €584,391 raised by all Ventoux3 participants.

The company organises an annual charitable challenge, with this year’s total representing a record contribution.

VMI is a wholly owned subsidiary of TKH Group N.V., with operations across Europe, Asia and the Americas and a workforce of more than 1,800 employees worldwide.

Goodyear Upgrades UltraGrip Arctic 2 To Meet Traficom A+ Standards

Goodyear Upgrades UltraGrip Arctic 2 To Meet Traficom A+ Standards

Goodyear has upgraded its studded winter tyre, the UltraGrip Arctic 2, to meet evolving Nordic regulations. The tyre now complies with the latest Traficom A+ requirements, which apply to all newly produced studded passenger car tyres from 1 January 2027. The redesign introduces a new stud pin geometry while keeping the same number of studs, reducing road wear without sacrificing winter performance.

The company is also streamlining its product naming. The UltraGrip Arctic 2 designation will now cover all sizes, with the previous SUV-specific line discontinued. Updated tyres will carry a Traficom A+ sticker and comply with the latest UNECE regulation. Three new sidewall markings will appear: an updated 3PMSF symbol featuring the ‘Ш’ character, an ice symbol and the word ‘STUDDED’, improving transparency across markets.

The range is expanding with seven additional SKUs in 18 inches and above, bringing the total to 122 SKUs. This strengthens coverage for vehicles such as the Audi e-tron, Volvo EX60 and EX40, KIA EV5, Skoda Enyaq, Tesla Model 3, Volkswagen Tayron and ID. Buzz. Goodyear’s non-studded UltraGrip Ice 3 line is also growing, adding 18 SKUs for a total of 130, with 80 percent now in 18 inches and above. This improves compatibility with electric and high-spec vehicles including the Mercedes GLB EQ, Volvo EX60, Nissan Leaf, Skoda Elroq, Volkswagen ID.3 GTX, ID. Buzz, Tesla Model Y, ID.7 and Renault 5.

Engineered for Nordic conditions, the UltraGrip Ice 3 uses a softer compound for ice grip, an optimised footprint for stability on heavier vehicles, and high sipe density for traction on snow. Recognised in multiple Nordic winter tyre tests, it continues to deliver reliable real-world performance while Goodyear meets new regulatory demands without compromising the trusted grip, control and reliability of the UltraGrip Arctic 2.

Ben Glesener, Senior Technology Director, Product Development Consumer EMEA Goodyear, said, “We are continuously evolving our products to anticipate regulatory developments and customer needs. With the updated UltraGrip Arctic 2, we are ensuring drivers are ready for upcoming requirements while continuing to benefit from the outstanding winter performance they expect from Goodyear.”