Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Continental Expands Gravel Range With Terra Adventure Graphite-Reflex Tyre
- By TT News
- January 21, 2026
Continental has enhanced its gravel range with the introduction of the Terra Adventure Graphite-Reflex, a tyre engineered for visibility and extended exploration. This new model incorporates a Graphite Reflective sidewall strip, certified to the R88 standard, to dramatically improve rider visibility during low-light and night-time riding. This key safety feature empowers cyclists to venture further with confidence, bridging the gap between gravel and cross-country mountain biking without compromising performance.
The tyre builds on a foundation of proven off-road technology, featuring a fast-rolling, open tread pattern derived from Continental's mountain bike expertise. This design ensures reliable traction across diverse surfaces, from soft soil to hardpack. Reinforced shoulder knobs provide secure cornering, while a specific 3-3-4 centre stud arrangement offers stability under braking and smooth handling over mixed terrain. Underpinning this capability is Continental's Grip Compound and protective Trail Casing, which work in concert to deliver durable, all-condition performance.
Fully tubeless-ready and hookless rim compatible, the Terra Adventure Graphite-Reflex is available in multiple widths to suit different riding preferences. Ranging from a speed-oriented 45 mm option to a plush 55 mm version, each tyre is constructed to offer long-distance durability and consistent control, making it a versatile choice for riders who demand both safety and uncompromising capability on their adventures.
Alexander Haenke, MTB and Gravel Product Manager, Continental Tires, said, “With the new Terra Adventure Graphite-Reflex, we’re expanding our gravel tyre portfolio for riders who want to venture further with greater confidence. By integrating R88-certified Graphite-Reflex, we’re improving low-light visibility and offering riders extra peace of mind on extended or unpredictable routes. Whether you’re tackling dark-season gravel rides or pushing through late-night bikepacking miles, Terra Adventure Graphite-Reflex adds a meaningful safety advantage without compromising style or performance. At Continental, we’re dedicated to creating products that align with every rider’s adventure – and with this new addition, the journey can continue long after the sun goes down.”
- Dr Rabindra Mukhopadhyay
- Indian Rubber Institute
- Hari Shankar Singhania Elastomer And Tyre Research Institute
- JK Tyre & Industries Ltd
- Dr Gregory McKenna
- Dr Will Mars
- Dr Rigoberto Advincula
- Dr Clément Robin
- Dr Timothy Lodge
- Dr Gerard Nijman
- American Chemical Society
- Rubber Division ACS
- ACE Laboratories
- HF Group
- Lion Elastomers
- Cabot Corporation
- Endurica
- Renkert Oil
Rubber Division, ACS Names Dr Rabindra Mukhopadhyay Among 2026 Science And Technology Award Winners
- By Sharad Matade
- January 21, 2026
The Rubber Division, American Chemical Society has announced the recipients of its 2026 Science and Technology Awards, recognising seven researchers for contributions to elastomer science, sustainability and manufacturing innovation.
Dr Rabindra Mukhopadhyay has been named winner of the Sustainability in Elastomers Award, which recognises advances that reduce environmental impact and improve material compatibility across the elastomer value chain.
The Sustainability in Elastomers Award, sponsored by ACE Laboratories, was established in 2018 as the Bioelastomer Award and later expanded to reflect broader sustainability goals. It carries a USD 3,000 prize, an engraved plaque and travel support.
Dr Mukhopadhyay is Chairman of the Indian Rubber Institute and Director and Chief Executive Officer of the Hari Shankar Singhania Elastomer and Tyre Research Institute. He also serves as Director (R&D) at JK Tyre & Industries Ltd. He is a Fellow of several professional bodies, including the Indian National Academy of Engineers, the Institution of Engineers India, the Rubber Division of the American Chemical Society, the Indian Society of Analytical Scientists and the Indian Institute of Quality.

He is a Visiting Faculty Member at a number of Indian universities, including the Indian Institute of Technology, and serves as a Senate Member of the Indian Institute of Technology (Patna). He is also a Member of the Academic Advisory Board of Techno India NJR Institute of Technology, a Member of the Governing Council of the Rubber Skill Development Centre, and a Member of the Advisory Board of Certification Services at the British Standards Institution. Mukhopadhyay has spent 38 years in the polymer industry, with a focus on education, training and research in rubber science and tyre technology, and has authored more than 175 research papers and holds six patents.
The division’s highest honour, the Charles Goodyear Medal, has been awarded to Dr Gregory McKenna. Sponsored by HF GROUP, the medal recognises invention or innovation that has made a significant contribution to the rubber industry. The award includes USD 6,000, a gold medal, a framed certificate, lifetime membership of the Rubber Division and travel expenses.
Dr Will Mars has been selected for the Melvin Mooney Distinguished Technology Award, sponsored by Lion Elastomers. The award recognises sustained technical contributions to rubber science and technology and includes USD 3,000, an engraved plaque, lifetime membership and travel support.
The George Stafford Whitby Award for Distinguished Teaching and Research has been awarded to Dr Rigoberto Advincula. Sponsored by Cabot Corporation, the award honours international excellence in polymer science education and research and includes USD 3,000, an engraved plaque and travel expenses.
Dr Clément Robin is the recipient of the Sparks-Thomas Award, sponsored by Endurica. The award recognises scientific contributions by early-career researchers within 25 years of earning a bachelor’s degree and includes USD 4,000, an engraved plaque and travel support.
The Chemistry of Thermoplastic Elastomers Award has been awarded to Dr Timothy Lodge. Sponsored by Renkert Oil, the award recognises advances in the chemistry of thermoplastic elastomers, particularly work leading to new commercial or patentable materials. It carries a USD 4,000 prize, an engraved plaque and travel expenses.
Dr Gerard Nijman will receive the Fernley H Banbury Award, also sponsored by HF Group, for innovations in rubber processing equipment, instrumentation and manufacturing technology. The award includes USD 3,000, an engraved plaque and travel support.
The Rubber Division, ACS Science and Technology Awards programme has recognised achievement in rubber and elastomer science since 1941. Award recipients will be formally recognised at a forthcoming Rubber Division meeting, where they will deliver technical lectures on their work.
- Rahul Gama
- CEAT Limited
- Pidilite Industries
- Godrej Consumer Products Limited
- Godrej Agrovet
- Godrej Chemicals
- Marico
- Arvind International
CEAT Appoints Rahul Gama as Sr VP of Human Resources
- By TT News
- January 21, 2026
CEAT, the Indian tyre manufacturer, has appointed Rahul Gama as Senior Vice-President of Human Resources with immediate effect.
Gama brings 28 years of global human resources experience spanning Asia, the Middle East, Africa, the Americas and the Indian subcontinent. His career has covered the consumer goods, chemicals, agriculture, retail and services sectors.
He previously served as Chief Human Resources Officer at Pidilite Industries and Global CHRO at Godrej Consumer Products, where he led workforce transformation, international expansion and acquisition integration across multiple geographies.
Earlier roles at Godrej Agrovet, Godrej Chemicals, Marico and Arvind International involved human resources transformation, talent development, productivity improvement and industrial relations.
Gama holds a master's degree in personnel management and a bachelor of commerce in economics.
Apollo Tyres Signs UN Pact For Gender Equality
- By TT News
- January 21, 2026
Apollo Tyres has formally adopted the Women’s Empowerment Principles (WEPs), a United Nations-led framework promoting gender equality. This step underscores the company's dedication to fostering inclusion within its operations, supply chain and surrounding communities. Internally, this commitment is translating into measurable progress, with permanent female employee representation reaching 11.6 percent this fiscal year, moving towards a goal of 12 percent by FY26 as part of its broader DE&I strategy.
The company's efforts extend beyond its own workforce into wider societal engagement. Through programmes like Project NAVYA, which supports rural women’s livelihoods, and its EK NAAM campaign honouring female leaders, Apollo Tyres actively creates opportunities. In conjunction with International Women’s Day 2026, the forthcoming seventh edition of EK NAAM will spotlight eight exceptional women. By aligning with these global principles, Apollo Tyres aims to help drive a more equitable and sustainable future for all, urging other organisations to participate in this collective movement.

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