The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Italian bicycle tyre manufacturer Vittoria has expanded its RideArmor tyre lineup with a new 700×42c size, enhancing the versatility of its most durable and puncture-resistant road tyre. The addition addresses the evolving demands of modern endurance and gravel race bikes, which now feature greater tyre clearance and more compliant geometries. The larger volume improves vibration absorption, grip, stability and confidence while also delivering aerodynamic benefits on bikes designed for wider rubber.

The RideArmor’s construction centres on reliability for commuters, trainers, bikepackers and all-road riders. Its ArmorSkin sidewall layer shields against cuts and abrasions on rough surfaces, while a Kevlar bead-to-bead belt provides comprehensive puncture resistance across the entire tread. A Graphene + Silica compound and 100 TPI nylon casing further ensure high mileage, and a slick tread design keeps rolling resistance low for efficient riding.

All sizes are compatible with tubeless-ready and inner-tube setups and are e-bike ready. The tyre serves everyday cyclists needing dependable puncture protection, year-round trainers prioritising consistency over weight, bikepackers carrying gear far from home and gravel riders navigating mixed surfaces. The new 42 mm size joins the Corsa PRO Control in Vittoria’s wider road range, with both offered in 38 and 42 mm.

RideArmor remains Vittoria’s most resistant option, focused on durability, puncture protection and high mileage rather than racing performance. Available from 26 mm to 42 mm, it provides a reliable solution for daily road training, commuting, long-distance bikepacking and light-gravel adventures, offering complete peace of mind across diverse riding conditions.

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Nokian Tyres has announced that its Hakkapeliitta 01 studded winter tyre is now available for purchase at tyre shops worldwide, roughly six months after unveiling the product. The Hakkapeliitta 01 represents a significant step forward in the brand’s rich history, introducing On-Demand Grip technology that allows studs to enter ‘OFF’ and ‘ON’ modes in response to driving conditions.

The Hakkapeliitta 01 was introduced in March at Nokian Tyres' Ivalo Test Center, situated north of the Arctic Circle in Finland. Dealer pre-sales for the tyre outperformed the company's expectations, a result highlighted in Nokian Tyres' half-year financial report. Designed for passenger cars, crossovers and sport utility vehicles, the new tyre is aimed primarily at the Nordic markets of Finland, Sweden and Norway, alongside United States, Canada and Japan.

The commercial launch coincides with the 90th anniversary of the Hakkapeliitta product family. Nokian Tyres has tested tyres at its Ivalo facility, one of the world's largest company-owned proving grounds and located about 235 kilometres north of the Arctic Circle, since 1986. Throughout the winter season, the company is sharing information and content across its sales markets and globally to build awareness of the new tyre. Consumers in the Nordics, North America and Central Europe can purchase Hakkapeliitta models, including the Hakkapeliitta 01, at tyre shops this fall.

Paolo Pompei, President and CEO, Nokian Tyres, said, “We are very pleased about the development of the Nokian Tyres Hakkapeliitta 01, which delivered good pre-sales in recent months. Its ability to adapt to changing winter conditions makes it popular with tyre dealers and an excellent choice for consumers who face challenging winter weather.”

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Goodyear has launched a ‘Golden Ticket’ sweepstakes offering one lucky enthusiast and a guest the chance to fly on the iconic Goodyear Blimp. The promotion runs from 15 September through 15 October 2026.

Participants can enter by purchasing a set of four Goodyear tyres through Goodyear.com or at Goodyear Auto Service and Just Tires stores, then submitting the entry form on the dedicated sweepstakes page. A random drawing will determine the winner, who will receive a flight certificate for two passengers.

The certificate can be redeemed at any of Goodyear’s three US airship bases: Akron, Ohio; Carson, California or Pompano Beach, Florida. The sweepstakes arrives as summer ends and weather becomes less predictable, encouraging drivers to prepare their vehicles.

Eligible purchases span Goodyear’s portfolio, including the Eagle F1 All Season, Wrangler Outbound AT, Assurance WeatherReady 2 and ElectricDrive 2. Buyers using Goodyear.com may also select Goodyear Mobile Garage, which dispatches a van and certified technician to install tyres at a chosen location. To enter without making a purchase, persons may submit an entry via the Official Entry Form.

David Cichocki, Managing Director, Americas & Chief Sales Officer at Goodyear, said, "We've been known to say, 'Blimps Are Cool. Buy Tires’, and this sweepstakes brings those two things together in a memorable way. Whether you purchase from the comfort of home through Goodyear.com or visit a Goodyear Auto Service or Just Tires location, you'll be driving on tyres you can brag about and have the chance to experience something truly iconic – a ride on the Goodyear Blimp."

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Continental has broadened its Conti Scandinavia winter tyre lineup with a new 315/60 R 22.5 steering axle tyre. The range is engineered for demanding winter road conditions, delivering dependable traction on snow, ice and wet surfaces while sustaining high mileage and efficient rolling performance. Retread solutions complement the portfolio to support long-term tyre management.

Developed specifically for challenging winter environments, the Conti Scandinavia family covers various axle positions. Optimised tread patterns and winter compounds provide traction and handling on snow-covered, icy and wet roads while meeting the durability demands of regional and long-haul transport. Continental's two-layer sipe technology plays a central role, supporting traction, driving stability and handling throughout the tyre's service life while contributing to mileage and rolling efficiency.

Special tread compounds stay flexible at low temperatures, maintaining grip without sacrificing operational performance. Low noise levels and year-round applicability add further versatility. Hinnerk Kaiser, Head of Bus and Truck Tyre Development at Continental, noted that winter tyres must deliver reliable traction and handling in challenging conditions without compromising mileage or efficiency, and that the Conti Scandinavia portfolio addresses these requirements while the new dimension expands customer choice.

The added 315/60 R 22.5 steering axle tyre strengthens Continental's winter offering for commercial vehicles and widens the portfolio's application range, giving customers greater flexibility in tyre configuration. Alongside new tyres, retreading extends casing utilisation, allowing fleet operators to maximise tyre assets over a longer period while upholding commercial transport performance requirements.

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