Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

ANRPC Hosts GPSNR CEO Stefano Safi

The Association of Natural Rubber Producing Countries (ANRPC) hosted a significant courtesy visit from Stefano Safi, CEO of the Global Platform for Sustainable Natural Rubber (GPSNR), on 4 February 2026. The meeting, held at the ANRPC Secretariat in Kuala Lumpur, featured substantial discussions with Secretary-General Dr Suttipong Angthong and his team.

Central to the dialogue were the crucial themes of sustainable production and pricing mechanisms, alongside an analysis of recent market impacts on the industry. Both parties affirmed the necessity of collaborative action to address sectoral challenges and committed to a shared path for promoting sustainable growth in the face of evolving market dynamics, ultimately striving towards a more environmentally responsible future for natural rubber.

City of Moreton Bay Green Road Initiative Turns 28,000 ELTs Into Asphalt

City of Moreton Bay Green Road Initiative Turns 28,000 ELTs Into Asphalt

City of Moreton Bay has been recognised for a groundbreaking road resurfacing programme that sets a new sustainability benchmark for Queensland. In partnership with infrastructure firm Fulton Hogan, the council spearheaded a research and development project to create a durable asphalt solution specifically designed for subtropical climates.

This innovative approach involved trialling a mix incorporating crumb rubber binder with up to 30 percent recycled asphalt pavement. The highly sustainable formula was also produced as a warm mix asphalt, requiring lower production temperatures than conventional methods. Extensive field testing on local roads confirmed the mix's functionality and durability, establishing a viable future-ready surfacing solution for local governments.

The environmental benefits of the 2024/25 programme were substantial. Across 82 streets, the project utilised 7,838 tonnes of recycled asphalt and repurposed the equivalent of 28,748 end-of-life passenger tyres into the road network. This concerted effort resulted in an estimated carbon emission saving exceeding 556,000 kilogrammes.

The Australian Flexible Pavement Association subsequently honoured the project as the Queensland state winner in the ‘Outstanding project less than $10m’ category. This initiative aligns with the City of Moreton Bay’s broader environmental strategy, which includes a target of achieving net zero emissions for council operations by 2039 and reducing the city's overall carbon footprint.

The council views such partnerships as a practical demonstration of its ‘Going Green as We Grow’ commitment, aimed at maintaining materials in circulation to reduce waste. Recognising local roads as one of its largest infrastructure assets, the city continues to actively encourage all resurfacing contractors to pursue innovative and environmentally sustainable solutions. This road programme complements other ongoing green infrastructure projects within the region focused on enhancing safety for both motorists and wildlife.

Nexion Opens Sustainable Logistics Hub In Prato di Correggio, Italy

Nexion Opens Sustainable Logistics Hub In Prato di Correggio, Italy

Nexion Group has inaugurated a state-of-the-art, sustainable logistics hub in Prato di Correggio, Italy. This facility, serving the Group's portfolio of brands including Corghi, HPA-Faip, Mondolfo Ferro, Teco, Sice, Autopstenhoj, Sherpa and Bright, is a strategic investment designed to support future growth and market demands through advanced automation and artificial intelligence.

The hub is a highly automated, fully digitalised operation that functions around the clock. Its core is a high-capacity vertical warehouse, utilising over 2.2 kilometres of racking systems that reach 11.7 metres in height across seven levels. This design, spanning a total of 22,000 square metres and offering 7,600 pallet positions, maximises vertical space to handle large volumes and a diverse product range. Logistics are managed by laser-guided vehicles and intelligent software algorithms, which optimise material flows, minimise errors and significantly reduce order fulfilment times. The entire process features automated identification and labelling systems, with real-time monitoring ensuring full traceability, operational accuracy and the reliable handling of complex or oversized items.

A cornerstone of the project is its commitment to environmental sustainability. The hub is equipped with a 1.1 MW photovoltaic system that fully meets the facility's energy needs and contributes substantially to the power requirements of the adjacent metal fabrication plant, thereby reducing the overall environmental impact of Nexion's operations.

This next-generation infrastructure enhances the Group's ability to provide fast, accurate and reliable service. By optimising warehousing and distribution, it strengthens Nexion's regional presence and underscores a firm commitment to integrating industrial development with technological innovation and environmental responsibility, paving the way for a more advanced and service-oriented logistics model.

Giulio Corghi, President, Nexion Group, said, “The new logistics hub in Prato di Correggio represents a concrete step in Nexion industrial evolution. We have invested in a sustainable, intelligent and highly automated facility designed to improve logistics service quality and strongly support the Group’s future growth while guaranteeing the highest safety standards for our employees and playing an active role in the ecological transition.”

Comerio Ercole Named Italian Manufacturing Company Of The Year At ACQ5 Global Awards 2026

Comerio Ercole Named Italian Manufacturing Company Of The Year At ACQ5 Global Awards 2026

Comerio Ercole has achieved a significant international milestone by securing the ‘Italian Company of the Year – Manufacturing’ title at the ACQ5 Global Awards 2026. This honour, conferred by a globally respected M&A magazine, recognises exceptional commercial performance and innovation on the world stage. The award is particularly meaningful as it results from a rigorous peer-driven nomination and voting process, establishing it as a credible benchmark for excellence. For Comerio Ercole, this accolade validates over 140 years of dedication to industrial reliability, quality and technological advancement in specialised calendering and mixing solutions, blending traditional engineering with modern innovation.

Concurrent with this recognition, the company is aggressively pursuing a strategy of global engagement and visibility in 2026. A key component of this strategy involves participation in major international trade shows, including several first-time appearances, to connect with new audiences and strengthen existing partnerships. This direct market engagement supports the company's international expansion and allows it to showcase its expertise while understanding regional industry demands. The upcoming Tire Technology Expo 2026 in Hannover, Germany, from 3–5 March, stands as a prime example. At this leading industry gathering, Comerio Ercole will occupy Stand 8006 in Hall 21 to present its latest advancements in rubber calendering, automated production systems and sustainable manufacturing solutions tailored for the tyre and rubber sectors.

Integral to these presentations will be the company's evolving focus on digitalisation and artificial intelligence. Attendees will be introduced to a suite of AI-based tools, including MINERV-AI, which is designed to digitally capture, structure and automate critical industrial procedures related to work, maintenance, quality and safety. This technology aims to preserve valuable operational know-how and enhance overall efficiency. The inclusion of such smart tools underscores Comerio Ercole’s commitment to merging its deep engineering heritage with cutting-edge digital solutions, offering clients future-oriented capabilities that boost productivity and process reliability.