The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Dunlop Motorcycle Europe has expanded its premier Geomax motocross lineup with the debut of the Geomax MX54, a new intermediate-hard tyre engineered to surpass its predecessor in both versatility and performance. The latest offering broadens the applicable terrain spectrum while delivering a more sophisticated performance package aimed at riders across the skill spectrum, from weekend amateurs to seasoned professionals.

Positioned as the direct successor to the Geomax MX53, this new tyre effectively closes the gap left by the discontinued hard-terrain Geomax MX71 and the soft-medium Geomax MX34. This strategic integration streamlines the broader Geomax family, which retains the popular MX14 sand and mud tyre, resulting in a more cohesive and user-friendly range for off-road enthusiasts. The technological refinements ensure the MX54 provides outstanding grip and durability, hallmarks of a tyre trusted in elite competitions like the FIM Motocross World Championship.

Extensive on-track development with top motocross athletes has already proven the MX54’s capabilities in demanding championships, ensuring that race-proven technology filters down to everyday riders. The tyre features comprehensive updates to both front and rear profiles. The front incorporates a redesigned block layout and enlarged block sizes to boost rigidity and grip on softer ground, while the rear utilises a reduced number of blocks with greater spacing between rows to enhance traction and deliver predictable handling across a wider array of conditions, drawing inspiration from the Geomax MX34 for improved ground contact feedback.

The Geomax MX54 continues Dunlop’s winning legacy, building on a record-breaking 2025 season that saw Romain Febvre claim the World Championship and adding multiple MX2 Grand Prix victories so far this year. Now available for purchase, the tyre comes in a comprehensive range of 17 sizes, accommodating front wheels from 10 to 21 inches and rear fitments spanning 10 to 19 inches.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “The new Dunlop Geomax MX54 features advancements that allow it to be much more versatile than MX53. We have worked closely with top MXGP teams to deliver improved grip across all terrain for riders of all levels. With the broadened scope of MX54, the Geomax range is our strongest and most versatile motocross range yet, drawing on our innovations from winning in top professional championships.”

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Discount Tire is launching complimentary tyre safety inspections across its network of more than 1,275 US locations in observance of National Tire Safety Week, scheduled from 29 June through 4 July 2026. The initiative comes just ahead of the busy Independence Day travel period, aiming to equip motorists with essential vehicle care before summer road trips.

Citing data from the National Highway Traffic Safety Administration, proper inflation can improve fuel efficiency by as much as 11 cents per gallon and add nearly 5,000 miles to a tire’s usable life. To support safe driving, the company advises monthly pressure checks, particularly before extended journeys, since temperature fluctuations affect PSI levels and can compromise handling or cause irregular wear. A simple penny test – with Lincoln’s head fully visible indicating worn tread – along with rotations every 6,000 miles and verification of the tyre’s age via its DOT sidewall number, are among the key recommendations. Drivers seeking personalised options can utilise the Treadwell tool for tailored selections.

In partnership with the U.S. Tire Manufacturers Association, Discount Tire reinforces its year-round educational commitment, offering free tread, pressure and rotation services at both Discount Tire and America’s Tire stores. For those needing replacements, an instant savings promotion of up to USD 80 on select tyres and wheels runs from 30 June to 9 July. Appointments are available for all complimentary checks throughout the year.

Tom Williams, Chief Experience Officer, Discount Tire, said, "With household budgets under increasing pressure from rising costs, maintaining your tires is a practical way to save money while prioritizing safety,". "Whether families are traveling to a local event or embarking on a road trip to celebrate the 250th anniversary of Independence Day, our technicians are committed to helping them prepare for safe, reliable journeys."

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Tegeta Green Planet attended the closing ceremony and teachers' award presentation for the ‘Education for a Green Future’ project, hosted by the Environmental Information and Education Center under Georgia's Ministry of Environmental Protection and Agriculture as part of World Environment Day observances. As part of its commitment to environmental stewardship, the company conferred its own special awards upon three educators during the event.

The project aims to support preschool and primary school teachers who integrate environmental and agricultural educational resources into their teaching, making meaningful contributions to raising ecological awareness among children and young people. Nearly 150 educators participated in this year's competition, presenting diverse, creative and results-oriented environmental education projects.

Tegeta Green Planet has operated since 2022 as one of Georgia's first authorised Extended Producer Responsibility organisations, managing waste streams including used tyres, waste oils and batteries through collection, transportation and recycling in accordance with circular economy principles. The company recognised Ketevan Tskhvariashvili from Kakabeti Public Kindergarten No. 2, Darina Malatsidze from Mikeltskaro Public School and Sopio Gvelesiani from Kutaisi Public School No. 40.

Laptops were awarded to the winning educators as incentives. Supporting initiatives that strengthen environmental education and promote sustainable development values remains a key priority for the company. The long-running ‘Education for a Green Future’ project has consistently integrated environmental topics into schooling, uniting innovative teachers and proving that education serves as a fundamental foundation for environmental progress.

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Birla Carbon is reinforcing its dedication to South America’s evolving tyre and rubber sectors by merging worldwide innovation with localised production, technical proficiency and customer service. With a well-established history in Brazil and extensive experience across the continent, the company is strategically positioned to assist manufacturers in navigating present market challenges while simultaneously planning for future industry demands.

This fusion of regional insight and global research capabilities will be prominently featured at Expobor 2026. The event is scheduled from 23 to 25 June at São Paulo’s Expo Center Norte, where the corporation will occupy Booth 19004, offering attendees a direct look at its latest advancements.

As a dominant force in global carbon black production, Birla Carbon serves diverse sectors that depend on this critical material, ranging from tyres and rubber goods to specialty applications. Leveraging its regional production sites, a vast international research network and a comprehensive product lineup – which includes BC grades, Raven and Conductex blacks, Continua SCM and Nanocyl nanotubes – the firm ensures products are customised for local needs without compromising the consistency and excellence expected worldwide.

With rising customer emphasis on performance, dependable supply chains and ecological responsibility, Birla Carbon is advancing solutions like Continua SCM to facilitate the shift towards circular economies. This sustainable material can partially replace traditional carbon black in numerous industrial uses, aiding clients in meeting their environmental targets. By combining local roots with global reach and a strong sustainability ethos, the company remains a pillar for the long-term resilience and competitiveness of South America’s rubber industries, and its team at Expobor will be available to discuss these innovations further.

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