Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Pirelli Ready For Shanghai As F1 Sprint Returns With New Trophy Design
- By TT News
- March 10, 2026
Pirelli is all set for the Chinese Grand Prix, which marks the first Sprint weekend of the 2026 Formula 1 season and will see the presentation of the newly redesigned Pirelli Sprint Qualifying Award. The second round of the championship will feature a 19-lap short race on Saturday, the first of six such events scheduled for the year.
The tyre allocation for the event remains unchanged from previous years, with teams supplied the C2, C3 and C4 compounds for the 5.451-kilometre Shanghai International Circuit. The track layout, inspired by the ‘shang’ ideogram, includes two primary straights and sixteen corners. One notable straight connects a slightly banked Turn 13 to Turn 14, while the other, which exceeds one kilometre in length, is where the starting grid is situated.
The circuit presents a varied challenge with a mix of high-speed corners, such as the sweeping Turns 7 and 8, and slower sections found at Turns 1, 3, 6 and 14. These demanding sequences, combined with fast straights, place significant stress on the tyres and will test the energy recovery capabilities of the new power units. Drivers may face difficulties with corner-entry lock-ups under heavy braking, similar to issues observed during pre-season testing in Bahrain, which features comparable braking zones.


A key variable for the weekend is the track surface, which was completely resurfaced in August 2024. The new asphalt initially provided higher grip and lower lap times, but its smoothness led to front-axle graining during the 2025 event, particularly in the Sprint race. However, as the surface has had another year to age, grip levels might be slightly reduced, potentially lowering the risk of graining. This will be assessed in early practice sessions. Teams’ simulation data suggests lap times will be closely matched to last year’s, indicating that the performance loss expected from the new car generation may be offset by other factors.
Looking back at the 2025 race, most drivers started on the Medium compound, with only three opting for the Hard. The Soft tyre was unused in the Grand Prix. The winning strategy was a one-stop, featuring a long final stint on the Hard tyre, which proved durable and resistant to graining. The podium finishers made their sole pit stops between laps 14 and 15, with Oscar Piastri taking victory ahead of Lando Norris and George Russell.

The trophy for the pole-sitter features a Soft tyre above a base embedded with a helmet decorated in the colours of the Chinese flag, which will be engraved with the winner’s name and car number. The Chinese Grand Prix returns for its 19th running at this venue, having first appeared on the calendar in 2004. Lewis Hamilton and Mercedes share the record for the most wins here, with six each. Hamilton also holds the record for the most podium finishes, with nine.
To celebrate the event, a special podium cap has been created in imperial yellow, a colour traditionally associated with prestige. It features designs commemorating the Year of the Horse and will be available for purchase on the Pirelli e-commerce platform.
Continental Expands GP5000 Lineup With New 35 mm And 30 mm Performance Tyres
- By TT News
- March 10, 2026
Continental has broadened its Grand Prix 5000 family of road tyres with two new size options, responding to evolving rider needs while upholding the line's established reputation for speed, grip, and endurance. The new offerings include a 35 mm version of the GP5000 S TR and a 30 mm variant of the GP5000 TT TR.
The Grand Prix 5000 series is engineered to deliver reliable performance across a spectrum of riding scenarios. The S TR model serves as a versatile all-rounder, balancing lightness, velocity and robustness for those who prioritise both speed and dependability. In contrast, the TT TR is engineered exclusively for velocity, employing a minimalistic casing design to achieve the lowest possible weight and rolling resistance.
With the introduction of a 35 mm width, the GP5000 S TR enhances its adaptability over mixed surfaces while boosting comfort during extended, high-tempo journeys. This increased volume enables riders to utilise lower air pressures, which dampens vibrations and elevates comfort without compromising pace or puncture resistance. The 30 mm GP5000 TT TR expands its contact area, delivering superior stability and grip during high-speed cornering. This greater composure over long distances inspires confidence, allowing cyclists to push harder through demanding sections. Its specialised two-ply casing is fundamental to minimising rolling resistance, cementing its status as the swiftest tyre in the range.
Every tyre in the Grand Prix 5000 lineup incorporates Continental’s signature technologies. These include the BlackChili Compound for an optimal blend of traction and efficiency, a Vectran Breaker for robust puncture defense, Active Comfort construction to dampen road buzz and Lazer Grip for improved cornering adhesion. The new GP5000 S TR 35 mm has a weight of 380 grammes, while the GP5000 TT TR 30 mm comes in at 280 grammes.
Hannah Ferle, Road Product Manager, Continental Tires, said, “We recognise that the needs of the modern cyclist are ever-evolving, and by extending our GP5000 offering, we are ensuring that every rider, from elite professionals to endurance enthusiasts, has the perfect tyre for their setup. These new sizes are a direct response to the shift towards high-volume tyres, where the benefits of reduced rolling resistance, enhanced vibration dampening and a larger contact area are no longer just for comfort but for performance. With the introduction of the 35mm S TR and 30mm TT TR, we are proving that riders seeking a more supple, confident ride do not have to sacrifice speed. These extensions allow riders to optimise their tyre pressure and grip to match the demands of their ride.”
- Tire Industry Project
- End-of-Life Tire Toolkit 2.0
- Sustainable Tyre Recycling
- End-Of-Life Tyres
- ELTs
TIP Releases End-of-Life Tire Toolkit 2.0 To Advance Sustainable Tyre Recycling
- By TT News
- March 10, 2026
The Tire Industry Project (TIP) has introduced the End-of-Life Tire Toolkit 2.0, a comprehensive resource designed to guide stakeholders in building more sustainable management systems for end-of-life tyres (ELTs). This updated edition offers practical strategies for reducing waste and advancing circularity across the global tyre sector.
Each year, over one billion tyres reach the end of their useful life worldwide. Although ELTs contain valuable materials that can contribute to a circular economy, current management systems remain inconsistent, with significant regional disparities in collection, recovery and recycling outcomes. The new toolkit addresses these challenges by providing adaptable approaches for developing transparent, resilient and effective ELT systems that can function across diverse regulatory landscapes and market conditions.
Created for policymakers, industry associations and tyre manufacturers, the guide also offers relevant insights for recyclers, recovery operators, retailers, researchers and civil society organisations. Building upon the foundation of the 2021 first edition, this iteration stands as the only known compilation that consolidates current knowledge, real-world case studies and expert perspectives on evolving opportunities and obstacles throughout the ELT value chain.
The toolkit draws upon extensive work by TIP and its member companies, combined with contributions from committed experts across the tyre value chain. It features maturity assessment tools that provide structured frameworks for evaluating ELT system effectiveness, concrete examples from nine countries showcasing diverse regulatory approaches and practical improvement guidance with action-oriented recommendations spanning collection, sorting, processing and management.
Additionally, the toolkit advances multiple UN Sustainable Development Goals (SDGs), including improved resource efficiency in consumption and production (8.4), the sustainable management and use of natural resources (12.2) and substantially reducing waste generation (12.5).
Tania Paratian, Director of Action and Engagement, TIP, said, “Effective ELT management is both an environmental imperative and a source of long-term value creation. We developed the ELT Toolkit 2.0 to offer stakeholders, no matter where they are in the world or in their ELT management journey, a strong practical foundation for building their sustainability efforts. The initiative supports our commitment to advancing more sustainable ELT management worldwide, guided by the Sustainable Development Goals.”
- Ironman Tires
- Ironman All Country HT 4S
- Hercules Tire and Rubber Company
- American Tire Distributors
- All-Weather Highway Terrain Tyres
- All-Weather Tyres
Ironman Tires Enters All-Weather Segment With Launch Of All Country HT 4S
- By TT News
- March 09, 2026
Ironman Tires, a brand owned by Hercules Tire and Rubber Company (HTR), a wholly owned subsidiary of American Tire Distributors, has unveiled the All Country HT 4S, marking the brand's entry into the all-weather highway terrain segment. Engineered for daily drivers, this new model delivers reliable traction throughout the year, improved ride comfort and consistent performance in diverse conditions. It represents an expansion of the established All Country family, now offering a highway-focused option that integrates sophisticated tread architecture and advanced material science.
A key distinction of the All Country HT 4S is its Three-Peak Mountain Snowflake certification, achieved through a specialised all-weather compound without sacrificing longevity or value. The tyre’s intricate tread pattern, developed using advanced modelling, enhances wet road handling and braking while contributing to a smoother ride. Its construction is tuned to sharpen steering response and minimise road noise thanks to a carefully arranged tread block design and simulated pitch sequencing that reduces vibration at higher speeds.
The tyre's capability is supported by four wide circumferential grooves and 3D siping, which work together to expel water and provide grip on snow and ice. Built for both daily commutes and long-distance travel, the HT 4S aims to balance comfort with all-season security. Initially launching in 27 sizes, with a total of 46 planned, it carries a 600 UTQG rating, indicating a focus on treadwear. Ironman backs the model with a comprehensive protection plan that includes a 60-month policy against defects, road hazard coverage and a 55,000-mile (approximately 88,513 km) warranty, reinforcing its commitment to dependable and affordable products.
Keith Calcagno, Chief Strategy Officer, Proprietary Brands, American Tire Distributors, said, “The All Country HT 4S brings all-weather confidence to the highway terrain segment. These tyres are designed for drivers who want a quiet, comfortable ride with dependable traction in rain and snow – all at a value they can trust.”

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