The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Bridgestone’s newly launched Total Cost of Ownership platform emerged as a central attraction at this year’s Road Transport Expo, where fleet operators gathered to examine how customised data analytics can refine logistical expenditures. The tool, which made its premiere at the Stoneleigh event, drew thousands of attendees eager to explore the practical applications of operational metrics in minimising fleet-related outlays. Organisers recorded a total turnout of 13,325 visitors, a significant portion of whom engaged directly with Bridgestone’s commercial team to assess the platform’s capabilities.

The TCO Calculator allows transport companies to input their specific performance data, generating individualised cost comparisons that move beyond generic industry benchmarks. This tailored approach enables managers to pinpoint potential savings and make commercially sound choices based on their unique operational profiles. Concurrently, the booth featured ongoing presentations of Bridgestone’s broader portfolio, including premium truck tyres, Bandag retreading systems, Fleetcare services and Webfleet’s digital tools, all of which sustained a steady flow of professional inquiries throughout the event.

Product highlights included the ECOPIA with ENLITEN technology, promoted for its fuel-saving attributes, and the Duravis line, engineered for extended mileage and reduced early tyre removal. Bandag’s retread offerings also drew considerable attention, underscoring the industry’s shifting focus towards sustainable practices that prolong casing life and diminish waste. These presentations reinforced the message that performance need not be sacrificed for ecological or economic benefits.

The exhibition underscored Bridgestone’s broader strategy of lowering total ownership costs through an integrated mix of tyre manufacturing, retreading, telematics and expert consultation. Additional Webfleet innovations, such as AI-powered Fleet Advisor, connected cameras and PRO Driver Terminals, highlighted the role of interconnected technology in boosting safety and regulatory compliance. The positive reception of the TCO platform confirmed that data-centric decision-making is rapidly becoming a cornerstone of modern transport management.

David Almazan, Head of Region and Commercial Business Unit Director, said, “RTX proved to be a fantastic opportunity to meet with customers and have meaningful conversations about the challenges they're facing. There was a real appetite to explore new ways of reducing operating costs, and the response to Bridgestone’s new Total Cost of Ownership platform. The number of visitors wanting to understand how the tool works and how it can be applied to their own operations showed us that fleets are increasingly looking beyond individual products and taking a broader view of total operating costs. That's exactly what the TCO tool has been designed to support.

“RTX continues to be one of the UK's most important events for the commercial vehicle sector, and this year's show demonstrated just how engaged the industry is in finding smarter, more sustainable ways to operate. The quality of conversations we had throughout the three days was exceptional. It wasn't simply about introducing new products; it was about working alongside fleets to understand their businesses and identify practical solutions that deliver long-term value. That's exactly where Bridgestone can make a real difference.”

Alex Crane-Robinson, Webfleet Regional Director, UK and Ireland, said, “The conversations we had at RTX highlighted the growing importance of our technology in helping operators manage increasingly complex and demanding operations. By giving fleets clearer visibility of their vehicles, drivers and day-to-day performance, data insights can help them identify opportunities to improve efficiency, support compliance and control costs. RTX offered a valuable opportunity to demonstrate how Webfleet can help operators use these insights to make faster, better-informed decisions.”

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The Bundeskartellamt has levied fines totalling EUR 11.9 million against Maxxis International GmbH, Best4Tires Berlin GmbH and Reifen Müller GmbH & Co. KG, alongside an individual responsible for the infractions. Maxxis, functioning as the exclusive German importer for Taiwanese manufacturer Cheng Shin Rubber, supplies tyres under its own brand and the CST label, while the other two firms operate as domestic wholesalers.

The proceedings originated when a competing wholesaler disclosed the restrictive practices to the authority and agreed to cooperate fully. The allegations centre on a coordinated scheme to control pricing within the German wholesale market for Maxxis and CST tyres. At the end of 2015, Maxxis, responding to commercial pressure from wholesalers including the predecessor of Best4Tires Berlin and Reifen Müller, initiated margin guarantee contracts that assured fixed profit margins on each tyre sold, later extending similar deals to nine additional distributors.

Central to the arrangement was a tacit agreement that wholesalers would avoid price leadership and adopt only a defensive sales posture, particularly on the Tyre24 online platform. Maxxis concurrently deployed a price moderation framework that prescribed recommended resale prices, continuously monitored actual market prices via buyer accounts on the platform, and systematically intervened against perceived underpricing. This system persisted until July 2024, when the company abandoned the practice and terminated all remaining margin agreements following the cartel office’s intervention.

The authority also determined that the two wholesalers had actively pursued and benefited from these margin guarantees, with Best4Tires Berlin inheriting liability for its predecessor’s continuation of the anti-competitive behaviour after its 2022 acquisition. Mitigating factors in the penalty assessment included cooperation from Maxxis and Best4Tires Berlin, alongside settlements agreed by Maxxis and Reifen Müller. The fine orders remain subject to appeal before the Düsseldorf Higher Regional Court, which will conduct a full factual and legal review of the case.

Andreas Mundt, President, Bundeskartellamt, said, “Vertical price-fixing agreements tend to put consumers at a disadvantage as they often lead to excessive prices. The Bundeskartellamt vigorously prosecutes such practices, which have already been prohibited since the early 1970s. In any case, agreements guaranteeing distributors a certain margin violate competition law if, as here, they contain provisions on distributors’ selling prices, thereby restricting their freedom to set prices.”

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PT Tiga Berlian Mandiri (Tiberman), an Indonesian importer and distributor of tyres and wheels, used Tiberman Expo 2026 to showcase its expanding business portfolio, strengthen industry partnerships and launch a new renewable energy business.

Held at the company's Super Area in Gresik, East Java, the exhibition brought together representatives from more than 70 companies, government officials and international tyre suppliers. The event featured hundreds of tyre and wheel products and was hosted at one of Tiberman's 15 Super Areas across Indonesia.

Built around the company's philosophy, "We Provide Solutions", the exhibition focused on integrated business solutions for industries including transportation, logistics, mining, plantations, manufacturing and construction, rather than solely on product displays.

The event also served as a platform for collaboration between industry, government institutions and international partners. Visitors explored tyre and wheel solutions for commercial vehicles, trucks, buses, heavy equipment and specialised industrial applications, while Tiberman sought to strengthen customer relationships and support improvements in operational efficiency and reliability.

Alongside the exhibition, Tiberman Group inaugurated the second warehouse of PT Fie Min Logistics, its bonded logistics and warehousing subsidiary. Representatives from the East Java Regional Office of Indonesia's Directorate General of Customs and Excise officiated at the opening.

According to the company, the new facility will increase storage capacity, improve distribution across Indonesia and enhance customer service.

Tiberman also announced the launch of PT Ethlon Energy Indonesia, marking its entry into the renewable energy sector.

The new company will provide consulting, system integration and installation services for solar photovoltaic power systems, targeting mining companies, plantations, industrial operations and large corporate customers. Tiberman said the expansion reflects increasing demand for energy solutions that are more efficient, reliable and environmentally responsible.

The company said the move broadens its position from a product-focused business to an integrated solutions provider spanning tyres, wheels, logistics and renewable energy.

During the exhibition, Tiberman also received two recognitions from the Indonesian World Records Museum (MURI). The awards recognised what the company described as Indonesia's first tyre featuring a batik motif on its sidewall and the first tyre incorporating inspirational quotations into its tread design.

PT Tiga Berlian Mandiri said the exhibition reinforces its long-term strategy of expanding its distribution network, strengthening logistics capabilities and developing new business segments while supporting customers across multiple industries through its nationwide network of 15 Super Areas.

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Birla Tyres has officially joined the Automotive Tyre Manufacturers’ Association (ATMA), becoming the newest member of the leading industry body. The company, with its registered office in Kolkata, operates a large-scale manufacturing facility in Balasore, Odisha, which spans 195 acres and is dedicated to producing a diverse range of speciality tyres.

Based in New Delhi, ATMA represents major tyre manufacturers that account for more than 80 percent of domestic production. The association serves as a vital link between the government and the industry while also engaging with media, opinion leaders and international trade bodies to advocate for the sector’s perspectives.

ATMA actively participates in policy formulation and regularly consults with government departments on economic challenges affecting the industry. Its existing membership includes prominent firms such as MRF Tyres, JK Tyre & Industries, CEAT Ltd and Bridgestone India, the local subsidiary of the Japanese tyre giant.

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