Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

MAXAM Tire Expands MS453 PRO Line With High-Capacity 24.00R35 For Rigid Dump Trucks

MAXAM Tire Expands MS453 PRO Line With High-Capacity 24.00R35 For Rigid Dump Trucks

MAXAM Tire has expanded its MS453 PRO line with the release of a new 24.00R35 size, designed specifically for rigid dump trucks operating in severe mining and aggregate environments. The premium tyre offers improved TMPH and TKPH capabilities alongside higher load capacity to boost productivity and extend service life under extreme conditions.

Engineered with a three-star casing to support heavy-haul rigid trucks, the new MS453 PRO model features an innovative self-cleaning two-stage tread void design that increases ground contact and grip for superior stability. Multiple tread compound options allow customisation to various site requirements, while a unique shoulder tie bar reduces lug deflection and stabilises the tread shoulder. Reinforced sidewalls, robust bead construction and enhanced steel belts deliver maximum puncture resistance.

With reduced void length to optimise the footprint and wear characteristics, the 24.00R35 addition strengthens MAXAM’s reputation as a reliable partner for global mining operations. The company continues to provide practical and advanced tire solutions that maximise performance where it matters most.

Jimmy McDonnell, VP – Sales & Marketing, MAXAM Tire, said, “At MAXAM, we know that mining & quarry operations demand more than just a tyre; they demand a solution that yields higher load capacity along with reliability that drives productivity. The new 3-star 24.00R35 MS453 PRO reflects our commitment to providing customers the confidence to take on tougher demands while lowering their total operating costs.”

Goodyear To Supply Lunar Tyres For 2028 Pegasus Rover Mission

Goodyear is heading back to the lunar surface as part of a major new space initiative. Under NASA’s Artemis programme, the tyre manufacturer will equip Lunar Outpost’s Pegasus Lunar Terrain Vehicle (LTV) with specialised tyres designed for astronaut missions scheduled to begin in 2028.

The Pegasus vehicle is built for the harsh conditions of the Moon’s South Pole, where extreme temperatures, rocky ground and low gravity pose constant challenges. Goodyear’s lunar tyres will help astronauts travel longer distances and conduct scientific work safely, relying on engineering developed from decades of Earth-based and space-based experience.

Lunar Outpost leads the vehicle’s development alongside General Motors, Goodyear and Leidos. This partnership combines expertise from multiple industries to support the next phase of human exploration, aligning with Goodyear’s broader goal of leading tyre innovation both on Earth and in space.

Chris Helsel, Senior Vice President and Chief Technical Officer, said, "From breaking land speed records to traversing the Moon's surface to pushing the limits of the world's toughest race circuits, Goodyear innovations have been helping people travel safely on their own journeys for more than 125 years. Goodyear tyres first left tread marks on the Moon during the Apollo mission, and since then, Goodyear technology and the people behind it have kept making tyres worth bragging about."

Tana Oy Debuts Tana Wingman, A Digital Assistant For Shredder Operators

Tana Oy Debuts Tana Wingman, A Digital Assistant For Shredder Operators

Tana Oy, a Finnish environmental technology company specialising in manufacturing mobile solid waste shredders, screens and landfill compactors, has unveiled a new digital tool called Tana Wingman, designed as an operator assistant for its line of TANA shredders. The system transmits live hopper camera footage and real-time equipment metrics directly to machine operators, with the stated goals of improving on-site safety and boosting processing efficiency. This digital assistant allows for more attentive monitoring of the shredding action and faster reactions to fluctuating feed conditions.

The solution is available as an optional upgrade for TANA Hammerhead and TANA Shark models, merging visual oversight with performance data on a tablet interface positioned inside the loading machine. Operators gain immediate access to critical readings without exiting their cabin, which promotes quicker judgments, consistent material flow and a safer work environment. A notable feature is its self-contained design, as Tana Wingman functions entirely on-site without relying on cloud servers or an internet link, keeping all data local.

This release strengthens Tana’s wider strategy of delivering smarter waste management through connected machinery, embedding practical intelligence directly into daily operations. By adding this tool to its digital suite, the company continues to focus on practical, machine-level enhancements rather than cloud-dependent solutions.

Retrofit kits are available for existing D series TANA Hammerhead and TANA Shark shredders, while new machines can receive the system during production. The setup uses a local Wi-Fi connection between the shredder and any commercial Android tablet running the Tana Wingman application, downloadable from the Google Play Store, with no need for proprietary hardware. Among the reported benefits are superior hopper visibility, fewer interruptions to leave the cabin, safer feeding practices, reduced risk of loader damage, transparent production capacity readouts and fully localised operation. Further details are accessible through authorised Tana distributors.

Petteri Tiainen, Product Marketing Manager – Digital Solutions, Tana Oy, said, “Tana Wingman gives operators immediate access to the information they need exactly where they need it. By combining a live hopper view with machine data, it supports faster decision-making, smoother material flow and safer day-to-day operation.”

Citira To Acquire Swedish Vehicle Maintenance Firm Malte Månson

Citira To Acquire Swedish Vehicle Maintenance Firm Malte Månson

Citira, a Sweden-based company specialising in circular tyre management, has reached an agreement to acquire the Swedish truck and bus maintenance firm Malte Månson from the private equity group Accent Equity. The combination of Citira’s tyre expertise with Malte Månson’s vehicle servicing is designed to create a convenient, full-service offering for heavy vehicle fleets initially in Sweden, with further expansion planned across Europe.

For 108 years, Malte Månson has operated as a renowned independent maintenance partner for truck and bus operators throughout Sweden. The company has established a strong reputation for reliable day-and-night service, comprehensive drivetrain and ancillary equipment repairs and a warm customer approach. In 2025, the firm reported revenues of SEK 773 million (approximately USD 82.31 million).

The transaction remains subject to standard closing conditions and regulatory approvals, with finalisation expected in the third quarter of 2026. Following the deal, Staffan Lindewald and his fellow members of the management team are set to become co-owners of Citira.

David Boman, CEO, Citira, said, “Together with Malte, we can build a unique service offering for heavy vehicle fleets and users, delivering convenient and sustainable uptime, with only one point of contact for the customer. I am deeply impressed by the high-calibre team at Malte, which will be an excellent fit with our network of tyre shops.”

Staffan Lindewald, CEO, Malte Månson, said, “Citira felt like a natural fit for Malte. We share a position as an independent service-focused challenger. We share the same type of heavy vehicle customers for which we provide complementary services. With Citira, we can reach more customers, provide additional services to our existing ones and accelerate Malte’s growth journey.”