Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Dunlop Crowns New Superstock And Production Trophy champions At Bol d’Or Season Finale
- By TT News
- September 22, 2026
Dunlop concluded the 2026 FIM Endurance World Championship by celebrating its Superstock Trophy and Production Trophy title winners at the 89th Bol d’Or. The French endurance classic, held under largely clear skies at Circuit Paul Ricard, brought the season to a dramatic close with 43 teams relying on Dunlop’s KR racing slicks across every category. Throughout the year, Dunlop supplied its KR108 and KR109 slick options to all entrants, alongside a latest-generation medium front tyre known during development as G2_01 VAL3.
In the Dunlop-exclusive Superstock Trophy, the No. 77 Wójcik Racing Team claimed a maiden crown. Jordi Torres Fernandez, Milan Pawelec, Mateusz Molik and Hector Vicent Garzo finished sixth overall, lifting the Polish squad above the No. 38 Champion-Hert Powered by MRP entry, which ended 11th in class. The No. 36 3ART Best Of Bike Hamaguchi team took second in the standings, while reigning champions No. 44 Honda No Limits completed the top three after finishing third in the race. The No. 18 Team Pompiers Igol CMS Motostore also placed inside the overall top ten, meaning four Superstock crews finished among the leading ten after 24 hours.


The Production Trophy crowned its second-ever champion as 13 bikes formed the category’s largest grid of the season. The No. 96 Legacy Competition team sealed its first title by finishing second in class at the Bol d’Or. The No. 199 ARTEC squad, the 2025 champion, ended the year as runner-up, with the No. 16 HTC Racing team completing the championship podium.


Dunlop-backed privateer teams also impressed in the open-tyre Formula EWC class. The No. 6 ERC Endurance team, with Loris Baz, Marcel Schrötter, Kenny Foray and Jan-Ole Jähning, qualified fourth with a 1:51.524 lap, just six tenths off pole, and finished sixth in the final standings on 62 points despite retiring from the race. The No. 14 MACO RACING TEAM recovered from 21st on the grid to finish 8th and end the season 10th, while the No. 53 Mana-au Competition team climbed from 28th to 11th and secured 8th in the final class standings.

David Auerbacher, International Motorcycle Race Event Leader, Dunlop Motorcycle Europe, said, “Congratulations to the 2026 Superstock Trophy and Production Trophy champions, as well as the Dunlop-backed teams in the Formula EWC class that achieved amazing results. We’re proud and happy to have once again supported teams across all categories throughout the year. The Bol d’Or is always a demanding way to close the EWC season and this year was no exception. Across 24 hours, all teams and riders were pushed to their limits, making consistency just as important as outright performance. Seeing our partners fight at the front of the Superstock and Production Trophy fields, while also challenging in Formula EWC, is a great way to end the season. The results across the 2026 season demonstrate how our KR108, KR109 and latest-generation medium front specification meet the demands of our riders.”
Tegeta Green Planet Brings Waste Collection Campaign To Zugdidi
- By TT News
- September 22, 2026
Tegeta Green Planet organised an informational and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Zugdidi to foster environmental responsibility and encourage proper management of specific waste streams. The initiative sought to educate local residents, vehicle owners, drivers and private sector representatives while boosting their participation in responsible disposal practices.
A dedicated collection point was established on 15 September in Zugdidi, where community members could dispose of end-of-life tyres, used batteries and waste oils. Throughout the event, attendees learned about the safe and proper handling of used automotive waste and the various options available for submitting such materials.

A central component of the campaign involved raising awareness about Extended Producer Responsibility (EPR) principles. Participants gained insight into what EPR entails, the function of an EPR organisation in managing specific waste, how collected materials are subsequently processed and why importers must meet their legal obligations by joining an authorised EPR organisation. Symbolic gifts were distributed to encourage public involvement in the collection process.
The event enhanced Tegeta Green Planet’s regional visibility and created opportunities to recruit new importer members. Operating since 2022, the organisation is among the first in Georgia to receive authorisation from the Ministry of Environmental Protection and Agriculture under the EPR framework. It continues implementing regional campaigns and educational projects across Georgia to promote responsible waste management, strengthen infrastructure and advance circular economy principles.
Vittoria Extends UEC Partnership Through 2030
- By TT News
- September 22, 2026
Italian bicycle tyre manufacturer Vittoria has extended its partnership with the Union Européenne de Cyclisme (UEC) for another five years, carrying the collaboration through 31 December 2030. The renewed agreement confirms Vittoria as the UEC Official Supplier, building on a relationship that has deepened through a shared dedication to European cycling development, from backing athletes and National Federations to elevating the sport at its highest competitive levels.
The multi-discipline partnership spans Road, Gravel, Mountain Bike, Cyclo-cross, Track and BMX Racing, mirroring modern cycling’s diversity. It connects Vittoria with riders pursuing European titles across various categories and generations while both organisations pursue a common vision of cycling as a unifying force that brings together people, countries and generations.
Beyond competition, the two organisations are committed to developing cycling, promoting sporting excellence and inclusivity and growing the sport across disciplines and throughout Europe. The UEC works closely with Europe’s National Cycling Federations to strengthen continental cooperation, while Vittoria supports athletes and the cycling community from grassroots through the elite level.
Under the renewed agreement, Vittoria Servizio Corse, the company’s neutral technical assistance service, will continue supporting athletes at the UEC Road European Championships. Experienced technicians and dedicated race-support vehicles will assist riders in Road Races, Individual Time Trials and Team Time Trials (Mixed Relay) across Elite, Under 23 and Junior categories, regardless of team or equipment, helping them rejoin the race swiftly after technical issues – reflecting the partnership’s core principle of standing close to athletes with concrete support.
Stijn Vriends, Chairman & CEO, Vittoria, said, “We are extremely proud to extend our partnership with the Union Européenne de Cyclisme for another five years. Our relationship has grown stronger over time because it goes beyond visibility at major events: it is built on a shared commitment to the development of cycling and to supporting the people who make this sport possible. Being alongside UEC across all these disciplines, and providing direct support to athletes, gives us the opportunity to make a concrete contribution to the sport and its future.”
Enrico Della Casa, President, Union Européenne de Cyclisme, said, “Vittoria represents excellence in the international cycling landscape, and we are delighted to renew a partnership that has grown stronger over the years. Having such a prestigious and widely recognised brand alongside the Union Européenne de Cyclisme brings tangible added value to our activities, across all disciplines and throughout our events. Vittoria is also a valuable partner in the solidarity initiatives promoted by the UEC in support of National Federations, making a concrete contribution to projects that go beyond the purely sporting dimension and fully reflect the values of cooperation and mutual support on which European cycling is built. This renewal therefore confirms a shared vision based on quality, innovation and a common commitment to supporting the growth of our sport at every level. I would like to sincerely thank Vittoria CEO Stijn Vriends and his entire team for the continued trust they place in the UEC and for their ongoing support of European cycling. We are proud to continue this journey together.”
Pirelli, Arma dei Carabinieri Sign Deal To Test Cyber Tyre On Rome Radiomobile Unit
- By TT News
- September 22, 2026
Pirelli has signed a Memorandum of Understanding with the General Headquarters of the Arma dei Carabinieri to trial its Cyber Tyre technology on selected vehicles from the Rome Radiomobile Unit. The collaboration aims to monitor the capital's road infrastructure, identify potential risks and improve road safety.
The trial begins with the Pirelli system installed on five Alfa Romeo Tonale vehicles used for territorial control and emergency response. Sensors embedded in the tyres, proprietary algorithms and computer vision and artificial intelligence tools will gather and analyse road network data, enabling prompt identification of hazards.
Tyre-derived data will be combined with information from on-board cameras and processed using artificial intelligence algorithms developed by technology partner Univrses. The integrated approach will detect road surface or signage anomalies, helping build a continuously updated map of road conditions. The system operates automatically, requiring no action from operators. Cyber Tyre has previously been deployed with Movyon, part of the Autostrade per l'Italia group, and with the Region of Apulia.
At the signing, Arma dei Carabinieri Commander General Lt. Gen. Salvatore Luongo emphasised the organisation's commitment to innovation, calling the agreement a technological step consistent with its vision of cultural renewal. Pirelli's Cyber Tyre transforms the tyre into an intelligent device. An internal sensor collects information, processed by Pirelli software and transmitted in real time. It supports ABS, ESP and traction control while enabling road network health maps for maintenance planning.
Marco Tronchetti Provera, Executive Chairman of Pirelli, said, "We are very pleased with this collaboration with the Arma dei Carabinieri. The Cyber Tyre system is capable of operating seamlessly even on tyres subjected to continuous strain and heavy stress, such as those used by the Radiomobile Unit's vehicles. This partnership, alongside those already established with public entities and automakers, demonstrates the robustness of our technology and its strategic importance in the development of connected and intelligent mobility.”


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