Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

MRF Tyres Clinches Third FIA European Rally Championship Team Title

MRF Tyres Clinches Third FIA European Rally Championship Team Title

MRF Tyres has once again proven its motorsport pedigree by securing the 2025 FIA European Rally Championship Team Title. The official accolade was presented at the season-ending FIA Awards Gala in Tashkent, where Vice-Chairman and Managing Director Arun Mammen collected the trophy. This gala represents the pinnacle of the international motorsport calendar, formally recognising champions from across the discipline.

This victory marks the team’s third ERC crown, following previous successes in 2022 and 2023. It was earned through a campaign defined by remarkable consistency and adaptability across diverse rally stages. Strategic tyre choices and seamless coordination between the team’s personnel, engineers and driving crews were fundamental to this achievement, highlighting the programme’s overall strength and the reliability of its products.

The company has extended its appreciation to every individual who contributed to this result. The recognition at such a distinguished forum reinforces the company’s commitment to excellence and cements its position as a leading force on the global rally stage.

Mammen said, “We are deeply honoured to receive the Team Title at such a prestigious occasion. This award recognises not only the work of our engineers and staff, but also the spirit, dedication and resilience of the entire MRF Tyres organisation, both on and off the stages of the 2025 European Rally Championship. When preparation, performance and passion come together, tyres can make the difference. This trophy underlines our commitment and encourages us to continue delivering our very best in the seasons to come.”

BKT Unveils World-Class Sports Injury And Rehabilitation Centre At KEM Hospital

BKT Unveils World-Class Sports Injury And Rehabilitation Centre At KEM Hospital

Balkrishna Industries Ltd (BKT Tires), a global leader in Off-Highway tyre manufacturing, has reinforced its commitment to India’s healthcare and sports development by enabling the establishment of a world-class Sports Injury and Rehabilitation Centre at King Edward Memorial (KEM) Hospital in Mumbai through its CSR arm, the BKT Foundation. Spread across more than 15,000 square feet within the hospital premises, the facility represents a significant addition to public healthcare infrastructure while responding to the growing needs of India’s evolving sports ecosystem.

Designed to serve athletes from diverse disciplines, the centre is expected to emerge as one of western India’s most comprehensive rehabilitation hubs within the public healthcare system. With the ability to support more than 1,000 athletes each year and facilitate over 500 specialised surgical procedures, it aims to accelerate recovery, enhance performance and help sportspersons prepare for competition at national and international levels.

Clinical leadership of the facility rests with Dr Roshan Wade, sports specialist and additional professor in the Orthopaedics Department, who will work alongside a multidisciplinary team of surgeons, physiotherapists, rehabilitation experts and nutrition professionals. Together, they will deliver integrated and end-to-end care under one roof, addressing both injury management and long-term physical conditioning.

The centre houses a fully equipped operation theatre complex with three advanced surgical rooms, a 20-bed inpatient ward and ICU-backed post-operative care. Its rehabilitation wing features high-end technologies including hyperbaric oxygen therapy, zero-gravity and underwater treadmills, virtual reality-based recovery systems and a specialised gait analysis laboratory. Outpatient services are supported by consultation rooms, in-house imaging such as X-ray and scannogram facilities and a wide range of interventional therapies.

The inauguration on 14 December 2025 was attended by senior leadership from BKT, municipal authorities and KEM Hospital, underscoring strong public–private collaboration. With an investment of approximately INR 200 million and a multi-year agreement ensuring equipment upkeep and infrastructure support, the project reflects BKT Foundation’s broader vision of strengthening healthcare capacity while nurturing India’s sporting potential.

Arvind Poddar, Chairman and Managing Director, BKT, said, “At BKT, we believe progress truly happens when communities move forward together. ‘Growing Together’ is more than a motto for us. It guides our decisions. By creating this centre with KEM Hospital and the BMC, we want to make world-class treatment accessible to every athlete. We are confident this facility will help many sportspersons return stronger.”

Vijayalaxmi Poddar, Chairperson, BKT-CSR committee, said, “This project reflects the values BKT stands for – Care, Dignity, Accessibility and Empowerment. Our goal was to create a space where healing is dignified and where every athlete feels supported at every stage of recovery. We want our youth to believe that their dreams are achievable, and we stand with them as they pursue excellence.”

Shaping The Future Of Manufacturing

Troester

INTELLIGENT AUTOMATION MEETS ENGINEERING EXCELLENCE WITH TROESTER ROBOTICS

In today’s evolving industrial ecosystem, manufacturing is no longer just about physical output. Modern factories must simultaneously manage a range of challenges – from efficiency and flexibility to sustainability and quality control. Traditional automation systems often fall short, while smart, integrated and data-driven solutions are now the foundation of next-generation production strategies.

TROESTER Robotics emerged from this vision, formed in 2025 through a strategic acquisition. That year, TROESTER GmbH & Co. KG, a renowned German engineering company with over 130 years of heritage, acquired Turkey’s dynamic automation firm SC Otomasyon. This union brought together two strengths: deep engineering experience and practical implementation agility.

What resulted was more than just a new company – it became a transformative platform that doesn’t just produce automation systems but redefines the way production itself is designed and executed.

Today, TROESTER Robotics delivers durable, scalable and intelligent automation solutions across industries, with a strong focus on rubber and tyre production. These systems are built to improve precision, consistency, safety and operational sustainability.

Founded in 1892 in Hannover, Germany, TROESTER has become a global benchmark in the field of rubber, cable and plastics processing. With extrusion systems, full-scale production lines and advanced process engineering, TROESTER is known worldwide for engineering excellence and trust.

SC Otomasyon, on the other hand, earned its reputation in Turkey through flexible project execution and on-site know-how – delivering tailored automation projects in sectors such as glass, automotive and end-of-line applications. Notably, its success in rubber and tyre manufacturing drew international attention.

Through the acquisition and integration under TROESTER Robotics, this unique combination of capabilities has been elevated to serve global markets. It reflects the perfect synergy of depth and agility, tradition and innovation and global vision with local adaptability.

AUTOBOOKER: A NEW STANDARD IN TREAD HANDLING

Autobooker, developed by TROESTER Robotics, directly addresses a common bottleneck in tyre production: the handling and stacking of precut rubber treads.

Due to the nature of rubber – its sticky surface, flexibility and weight – manual operations are not only labour-intensive but also prone to inconsistencies such as misalignment and uneven stacking. This leads to increased cycle times and compromised product quality.

Autobooker was designed to solve these challenges in a compact robotic cell that automatically identifies and handles treads of various profiles and sizes while delivering repeatable and balanced stacking with minimal operator intervention. The system easily integrates into existing production lines with its compact structure and adapts to different production scenarios without the need for reprogramming. Most importantly, Autobooker ensures not just speed but precision and consistency in its operations.

Unlike traditional systems, Autobooker is not just a robot – it is a stabilising element of the production line, enabling a more consistent, reliable and efficient flow.

BEYOND MACHINES: AN INTELLIGENT AUTOMATION ECOSYSTEM

Autobooker is just one part of the broader technology ecosystem developed by TROESTER Robotics. Across various stages of tyre and rubber manufacturing, the company continues to build systems that prioritise productivity, safety and quality. One of the systems is Green Tyre Spraying Cells, which are robotic spray units that ensure uniform surface coating, reduce VOC emissions and minimise operator exposure. The Robotic Creel Loading Systems are designed to automate the placement of heavy steel and cord rolls; these systems significantly improve ergonomics and workplace safety.

Another solution, the End-of-Line Palletizing Solutions, enables fast, reliable palletising of finished tyres with minimal human involvement, increasing throughput and reducing handling errors. All TROESTER Robotics systems are equipped to communicate with MES and ERP platforms, enabling smart factory integration. This ensures the production process is not only automated but also traceable, measurable and optimised in real time.

DELIVER A VISION, NOT ONLY MACHINES

At TROESTER Robotics, automation is not just about hardware – it’s about engineering precision, industry insight, global standards and future-focused thinking. Every system installed is designed to standardise quality, minimise waste, reduce operator dependency and boost competitiveness while laying a solid foundation for digital transformation.

For TROESTER, every solution is a chapter in its customer’s production story. The company says, “We’re not just writing that story for today – we’re building it for the factories of the future.”

AGU Adds Vredestein To Premium Cycling Portfolio

AGU Adds Vredestein To Premium Cycling Portfolio

AGU is enhancing its sports and urban cycling offerings in the Benelux region through a new partnership with the premium tyre brand Vredestein. This move aligns with AGU's strategic shift towards a more streamlined and high-quality portfolio, emphasising brands that deliver tangible value to retailers. A key element of this approach is AGU's commitment to providing dedicated account management for each store, which has already secured renewed confidence and agreements from numerous dealerships for 2026. Integrating Vredestein further reinforces this positive trajectory.

The partnership is a strong fit, founded on shared values including a dedication to quality, reliable performance and a focus on modern mobility needs like comfort and safety. Both brands bring relevant expertise for sporty and urban cyclists, along with a sustainable vision for the future of cycling. For AGU, Vredestein elevates the portfolio's quality and focus, while Vredestein gains extended reach and a stronger presence in key segments, backed by AGU's proactive sales network. Ultimately, this collaboration is centred on mutual growth and providing superior daily mobility solutions for cyclists.

Andy Vrooland, Commercial Director AGU Wholesale, said, "With Vredestein, we are strengthening our position in the sports and urban segment. The brand offers grip, security and performance, exactly what our dealers are looking for."

Olaf de Jong, Account Manager Vredestein, said, "Our cooperation with AGU fits seamlessly with our ambition to continue to grow in the Benelux."