Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
Tire Industry Project Opens Registration For 2026 Tire Emissions Research Conference
- By TT News
- May 27, 2026
The Tire Industry Project (TIP) has opened registration for its 2026 Tire Emissions Research Conference, scheduled for 8 to 10 December 2026 at the University of Cambridge in England. The event continues a series that began with successful gatherings in Munich in 2024 and Boston in 2025.
Building on prior editions, the 2026 conference maintains an exclusive focus on scientific research into tyre emissions and actionable countermeasures. This emphasis responds to rising global concern over tyre wear pollution, with organisers believing that progress depends on open knowledge exchange, multi-stakeholder collaboration and harmonised scientific methods.
The agenda covers the full scope of the issue, including tyre and road emission generation, environmental distribution and fate, ecological behaviour and impact, design alternatives and civil engineering or environmental practices for mitigating tyre and road wear particles and related chemicals. Participants range from scientists and industry practitioners to policymakers and experts in environmental and materials science.
Held at Jesus College within the prestigious University of Cambridge, the conference follows the tradition of partnering with world-class institutions such as the Technical University of Munich and the Massachusetts Institute of Technology. Abstract submissions are due by 29 May 2026, with further details and registration available on the event website.
Kumho Tire To Showcase Future Mobility Solutions At The Tire Cologne 2026
- By TT News
- May 27, 2026
Kumho Tire has confirmed its participation at The Tire Cologne 2026, the world’s leading tyre exhibition, taking place in Cologne, Germany, from 9 to 11 June. The South Korean manufacturer will present key products at Hall 6.0, Stand B030 C039, including summer, winter, all-season and truck and bus tyres. The event is the largest and most prestigious global gathering for the tyre industry.
Under the theme ‘Innovation to Build the Future’, Kumho Tire will introduce its latest advancements and intelligent solutions for future mobility. The company aims to demonstrate technological excellence in stability and performance across driving conditions. Featured products include summer tyres such as the ECSTA SPORT S, ECSTA SPORT and ECSTA HS52, along with the winter tyre WinterCRAFT WP52+. Both ECSTA SPORT models are ultra-high-performance tyres gaining strong traction in the European market.
The WinterCRAFT WP52+, developed for European conditions, ranked third out of 51 entries in Auto Bild’s 2025 winter tyre test, earning an ‘Exemplary’ rating. Kumho Tire will also showcase MARSHAL brand products including the MU12, MH15 and MH22. The MU12 delivers stable handling, grip, braking and cornering at high speeds, as MARSHAL strengthens its global position combining performance with value.
Additional displays include the SOLUS HA32, WinterCRAFT ICE WI32, WI52, PorTran 4S CX11 and concept tyres Volume and Origami. Kumho Tire will invite key European customers for business meetings to explore partnerships, aiming to communicate its future vision, deepen engagement and expand its global footprint.
Tony Gangseung Lee, Head of Europe at Kumho Tire, said, “This exhibition presents a valuable opportunity to showcase our key products at the world’s largest tire event. We will leverage this platform to reinforce our position as a sustainable, future-oriented smart mobility partner and accelerate our transformation into a global premium brand.”
JK Tyre Signals Another Price Hike Amid Raw Material Inflation
- By Sharad Matade
- May 27, 2026
JK Tyre & Industries has indicated another 5–6 percent price hike across replacement market product categories due escalating raw material costs continue to pressure margins.
Speaking during the company’s Q4 and FY26 earnings interaction, Chairman and Managing Director Dr Raghupati Singhania said the ongoing West Asia crisis had disrupted global supply chains, resulting in higher crude oil, commodity and logistics costs.
The company expects raw material costs to rise by 15–20 percent in the first quarter of FY27, with crude-linked inputs and rupee depreciation further adding to cost pressures.
“To mitigate raw material price increases and sustain profitability margins, we have started increasing selling prices in a staggered manner,” Singhania said.
He noted that while a 4–5 per cent increase had already been implemented in replacement markets, further hikes of around 5–6 per cent were under consideration. OEM price revisions, however, would follow with a lag due to contractual indexation mechanisms.
Apart from higher raw material costs, the company said export operations had also been affected by disruptions in shipping routes, container shortages and elevated freight charges.
To minimise supply risks, JK Tyre has shifted a part of its sourcing strategy towards eastern markets, including Taiwan, South Korea and China, deploying technical teams to approve alternate raw material supplies more quickly.
Despite near-term cost pressures, the company maintained that underlying demand remains strong and expects healthy growth momentum to continue in FY27, particularly in OEM and replacement tyre segments.
Triangle Tyre Secures CAAC CTSOA Certification For Civil Aviation Radial Tyres
- By TT News
- May 27, 2026
Triangle Tyre has received official certification from the Civil Aviation Administration of China (CAAC) for its newly developed civil aviation radial tyres. The approval, granted on 11 May 2026, followed the product’s successful completion of rigorous technical evaluations and was formalised through the issuance of a Technical Standard Order Authorization, or CTSOA.
This authorisation serves as the CAAC’s formal recognition of a manufacturer’s design and production capabilities for aviation components. Acquiring the CTSOA confirms that Triangle Tyre has met all conformity standards, granting the company the legal right to manufacture and label its certified products with official identification numbers.


The certification applies to four specific tyre part numbers designed for major aircraft platforms, including China’s domestically produced C919 large passenger jet and the Airbus A320. Aviation tyres are considered critical safety components and are subject to some of the most demanding approval processes in the aerospace sector.


To earn the CTSOA, Triangle Tyre’s products underwent extensive on-site oversight and a battery of evaluations, including static load, high-speed rolling and extreme-temperature tests. The company demonstrated exceptional proficiency in materials science, engineering design, manufacturing processes and quality control, all of which were verified by the regulator.


Triangle Tyre began tackling the technical challenges of aviation radial tyres in 2017, aiming to break foreign monopolies. The company has since developed proprietary framework materials, structural designs and production equipment, establishing an independent technology platform and an airworthiness-compliant quality system.

With over 50 years of experience in tyre manufacturing, Triangle Tyre has now reinforced its position in the high-end market. The CTSOA achievement strengthens supply chain security for China’s aviation industry and follows years of collaboration with COMAC, including the 2020 milestone where its tyre became the first domestic civil aviation radial product to pass dynamic simulation testing.


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