Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
JK Tyre Approves INR 49.8 Bln Capacity Expansion for TBR and PCR Tyres by FY30
- By Sharad Matade
- May 26, 2026
JK Tyre & Industries has approved a phased capacity expansion plan involving an investment of INR 49.8 bllion to strengthen its presence in the Truck and Bus Radial (TBR) and Passenger Car Radial (PCR) tyre segments.
The company said its board of directors, at a meeting held on May 26, approved the expansion of TBR production at its Chennai Tyre Plant (CTP) and Vikrant Tyre Plant (VTP), along with PCR capacity expansion at the Chennai facility.
JK Tyre currently has an installed TBR and PCR capacity of 21 million tyres per annum, including capacities under implementation, with utilisation levels running at over 90 percent. The proposed expansion will increase overall capacity by 24 percent and is scheduled to be completed by FY30.
The investment will be undertaken in phases and financed through a combination of internal accruals and debt, the company said in its regulatory filing.
According to JK Tyre, the expansion is driven by robust demand across tyre categories in the Indian market and the need to maintain and strengthen its market presence.
The announcement comes alongside the company’s strong FY26 performance, with JK Tyre reporting record revenues and profitability amid rising domestic demand and higher sales volumes.
Continental Expands Retread Lineup With Durable New ContiTread HDR 5 For Regional Fleets
- By TT News
- May 26, 2026
Continental has introduced an addition to its retread product family with the launch of the ContiTread HDR 5, a regional retread designed to support fleet operations through enhanced durability and dependable performance. The new retread focuses on delivering confident handling, reliable traction and an extended service life for vehicles operating on regional routes.
The ContiTread HDR 5 employs a five‑rib tread pattern intended to provide predictable control, stability and even wear, particularly on routes involving frequent stops, sharp turns and mixed road surfaces. Its open shoulder design improves grip across various weather and road conditions, ensuring real‑world reliability while preserving both durability and overall mileage.
Developed to balance toughness with performance, the retread helps fleets maximise value from each retread cycle. Available widths include 210, 220, 230 and 240, all featuring a tread depth of 26/32 inch, offering flexible fitment for a range of regional truck applications.
Shaun Uys, VP of Sales and Marketing, Truck Tire RE USA, said, “Regional fleets need tyres that perform consistently across a wide range of conditions. The ContiTread HDR 5 was engineered to provide predictable handling, dependable traction and the durability fleets rely on to keep vehicles moving and costs under control.”
Michelin’s Center For Sustainable Materials And Syntetica Partner To Launch Nylon Recycling Pilot
- By TT News
- May 26, 2026
Michelin’s Center for Sustainable Materials, located at the Michelin Innovation Park – Cataroux in Clermont-Ferrand, has entered into a strategic partnership with Syntetica, a leading European deeptech startup. The collaboration aims to fast-track the industrial deployment of an innovative nylon recycling process, reinforcing the circular economy.
Under the agreement, Syntetica will integrate its proprietary chemical recycling method into a secure, purpose-built industrial environment at the Center. This marks the first time that nylon-rich mixed textiles can be recycled on an industrial scale. The initiative combines more than 130 years of Michelin’s material science leadership with Syntetica’s advanced low-temperature chemical process.

The global textile industry recycles less than one percent of its waste, largely because most technical garments contain mixed synthetic fibres that defy conventional recycling methods. Syntetica’s technology directly processes such materials without prior sorting, yielding high-purity Nylon 6 and Nylon 6.6 suitable for textile, automotive and industrial uses. The pilot at the Center will initially recycle several tonnes of textile waste, with a planned scale-up towards industrial volumes by 2027.
Both organisations share the belief that industry must drive the transition to sustainability. The project aligns with Europe’s regulatory push, including mandatory textile separation from 2025 and stricter recycled content rules from 2027. Beyond nylon, the pilot represents the first step in Syntetica’s broader green chemistry platform, which aims to expand to other polymers and pioneer a new generation of circular industrial solutions.

Marco Bertone Co-Founder & CEO, Syntetica, said, “Installing our pilot at the Center for Sustainable Materials marks a decisive milestone for Syntetica. The industrial expertise and operational rigour made available by Michelin are a key lever to scale our technology to full industrialisation.”
Patrice Kéfalas Director, Center des Matériaux Durables, said, “The Center for Sustainable Materials was designed to support this kind of breakthrough technology towards industrial scale. The collaboration with Syntetica illustrates our ambition to put Michelin’s industrial experience in service of concrete solutions to accelerate materials circularity.”
Enviro Files For Environmental Permit And Locks In Option On Site For Major Nordic pyrolysis Facility
- By TT News
- May 26, 2026
Scandinavian Enviro Systems AB (publ) has taken a significant step forward in its Nordic expansion by submitting an environmental permit application for its first wholly owned, full-scale pyrolysis plant in the region. The company has also secured an exclusive option to purchase the property where the facility is intended to be located.
Designed to process over 70,000 tonnes of end-of-life tyres annually, the proposed plant represents a core pillar of Enviro’s long-term strategy focused on wholly owned facilities. The permit submission and property option mark continued execution of the company’s industrial scale-up, supported by constructive dialogue with relevant authorities and stakeholders. Preliminary feedback from regulators could arrive before the end of the second quarter of 2026.
While the property option allows Enviro to reserve the site ahead of a final investment decision, the planned establishment remains conditional on receiving the necessary environmental approvals, a final investment decision and other standard project requirements.


Comments (0)
ADD COMMENT