Racing Tyres As A Branding Scheme
- By Gregers Lindvig
- August 20, 2021
The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.
Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.
But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.
That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)
- U.S. Tire Manufacturers Association
- USTMA
- Motor Vehicle Modernization Act of 2026
- Advancing Tire Technologies
USTMA Endorses Tyre Technology Provision In Motor Vehicle Modernization Act
- By TT News
- May 26, 2026
The U.S. Tire Manufacturers Association (USTMA) has thrown its support behind a legislative provision known as Section 114, or Advancing Tire Technologies, included in H.R. 7389. The House Energy and Commerce Committee voted favourably to advance the ‘Motor Vehicle Modernization Act of 2026’ during a markup session held yesterday. USTMA credited Congressman Russell Fry for his leadership on tyre safety and acknowledged the bipartisan committee staff work that successfully pushed for modernised federal motor vehicle safety standards.
The association stressed that tyres are critical to moving people and goods across the country. As representatives of the entire industry value chain, USTMA and its membership recognise the importance of fostering a safer and more connected society. The new language directs the Transportation Secretary to eliminate obsolete testing methods for radial tyres, update snow tyre failure modes, review similar updates for all tyres, adopt stricter speed symbol requirements and commission a GAO study to evaluate global regulations and recommend further safety improvements.
With the committee’s approval secured, USTMA has now urged all House members to pass the legislation on the floor and send it to the Senate for deliberation. The organisation is advocating for the removal of outdated plunger energy and bead unseat tests under federal standards while pushing for more stringent performance evaluations to ensure consumer access to the highest performing tyres available globally.
Solvay’s Travel Carbon Fund Generates Over €750,000 For Global Environmental Projects
- By TT News
- May 26, 2026
Solvay has redirected funds from an internal carbon pricing mechanism on business travel towards local environmental projects, mobilising over EUR 750,000 since 2023. The company launched its Travel Carbon Fund that year, applying a EUR 100 per tonne of CO₂ levy on emissions from employee travel. Proceeds are reinvested directly at site levels into initiatives that might otherwise lack traditional investment backing.
In 2026, three new projects joined nine already-supported projects worldwide. In Dombasle, France, Solvay will restore more than 20 hectares of ecosystems and expand reforestation. In Brazil’s Paulínia and Santo André sites, two separate projects aim to boost energy efficiency, cut CO₂ output and conserve water. To date, collective results include nearly 72,000 trees planted, over 38,000 cubic meters of water saved annually and more than 80 hectares restored or replanted across seven countries.
These efforts have also helped reduce business travel emissions by 22 percent between 2024 and 2025. Solvay remains on track with broader sustainability targets, having already cut direct emissions by 29 percent against a 2030 goal of 30 percent, reduced value chain emissions by 13 percent toward a 20 percent goal and placed 16 percent of land under conservation or restoration towards a 30 percent target by the end of the decade.
Jean-Charles Djelalian, Chief Sustainability Officer, Solvay, said, “As a global company, we rely on business travel to stay close to our customers, develop strategic partnerships and engage with our teams. While the greenhouse gas emissions derived from our travels can be reduced through responsible practices, they cannot be eliminated entirely. The Travel Carbon Fund allows us to take responsibility for what remains and turn it into concrete sustainability projects, all while creating engagement and pride across our sites and teams. While relatively modest in scale, the Travel Carbon Fund illustrates a practical approach to scope 3 emissions: tackling what can be avoided and converting what remains into projects that deliver tangible environmental benefits.”
Hankook Earns Multiple DriverReviews Awards For Pick-Up, SUV, City And Van Tyres
- By TT News
- May 26, 2026
Premium tyre manufacturer Hankook has secured a “Highly Recommended” rating for its Dynapro AT2 tyre in the Best Tyres for Pick-Up Trucks category of the DriverReviews 2026/27 Customer Choice Awards. The all-season Dynapro AT2 is engineered as a dependable all-terrain SUV tyre offering year-round safety and performance.
Three additional Hankook tyres also received recommendations in their respective segments. The Ventus S1 evo3 SUV, an ultra-high performance tyre blending sporty handling with everyday comfort, was cited in the Best Tyres for Large SUVs category. The Kinergy eco2 earned a nod in the Best Tyres for City Cars class for its efficiency and low running costs, while the Vantra LT, a durable light van tyre designed for high mileage and commercial use, was recognised in the Best Tyres for Vans category. These honours underscore Hankook’s consistent performance and popularity among drivers across France, Italy, Germany, and other key European markets.
Based on over 548,000 verified customer reviews, the DriverReviews awards reflect genuine on-road experiences across diverse vehicles and conditions, making the platform one of Europe’s largest and most trusted independent review sites. Since partnering with DriverReviews in 2021, Hankook has repeatedly demonstrated its innovative range and reliability, reinforcing its continental reputation for quality and customer satisfaction.
Paul Emery, Sales Director, Hankook Tyre UK, said, “We are delighted to be recognised across four categories in the DriverReviews 2026/27 Customer Choice Awards. Our longstanding partnership with DriverReviews continues to be incredibly valuable, as it reflects genuine customer feedback from across Europe. These results are a testament to the quality and performance of our tyre range, and further reinforce Hankook’s reputation as a trusted choice for drivers.”
Sri Trang Agro-Industry Named Member Of S&P Global Sustainability Yearbook 2026
- By TT News
- May 25, 2026
Sri Trang Agro-Industry Public Company Limited (STA) has been named a Sustainability Yearbook Member in the Auto Components category for the first time. The recognition took place on 11 May 2026 at the S&P Global Sustainability Yearbook Distinction Ceremony hosted by S&P Global at the Eastin Grand Hotel Phayathai, where Thai companies featured in the Sustainability Yearbook 2026 were celebrated. From over 9,200 firms assessed in the 2025 Corporate Sustainability Assessment (CSA), only 848 earned Yearbook membership.
STA’s inclusion highlights its strengths in the Social Dimension, particularly human rights, occupational health and safety and employee development. Environmentally, the company has committed to achieving net zero greenhouse gas emissions by 2050, with a short-term target of reducing Scope 1 and 2 emissions per product unit by 10 percent by 2026, compared to the 2021 baseline.

The S&P Global assessment reaffirms STA’s leadership in the integrated rubber industry under its Sri Trang Green Rubber vision. The company drives product quality while managing environmental, social, governance and emerging risks, thereby creating stakeholder value and strengthening trust among partners and consumers.


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