The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Pirelli has renewed its collaboration with Toyota Gazoo Racing in North American rallying, a partnership that will see the new Toyota GR Corolla Rally RC2 make its competitive debut this weekend at the 100 Acre Wood Rally. This marks the second round of the season and reintroduces the Corolla name to international rally competition.

The vehicle, developed specifically for the RC2 category of the American Rally Association (ARA), is derived from the road-going GR Corolla and has been meticulously refined with contributions from Jari-Matti Latvala and Juho Hänninen. Central to its development was the use of the latest Pirelli AT Scorpion gravel tyres, an advanced evolution of a tyre family already widely respected in the World Rally Championship for its consistent reliability and performance. These same tyres will be used throughout the entirety of the American season.

American driver Seth Quintero has been selected to pilot the new machine for the remaining rounds of the championship, bringing fresh energy to the campaign. The Toyota GR Corolla Rally RC2 represents a significant technical achievement, blending production-based design with competition-focused engineering. The development process benefited from extensive testing and the input of world-class drivers, ensuring the car is well prepared for the challenges of the ARA. With the Pirelli AT Scorpion tyres providing a proven foundation for gravel performance, the team enters the season with strong momentum and clear objectives for the rounds ahead.

Terenzio Testoni, Rally Activity Manager, Pirelli, said, “It’s a pleasure to see our collaboration with Toyota renewed in American rallying with a technically exciting project such as the Toyota GR Corolla Rally RC2. The ARA championship is a top-level series that adds to the many rally and GT programmes supplied by Pirelli around the world. We are ready to bring our experience to support Toyota in this new challenge.”

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Hoosier Racing Tire, a subsidiary of Continental AG specialising in the production of racing tyres, has entered into a significant multi-year agreement with Street Car Takeover, assuming the roles of Presenting Sponsor and Official Tyre for the prominent street car racing series. This collaboration positions Hoosier at the forefront of a dynamic motorsport platform known for its high-energy atmosphere and rapid growth within the automotive community.

The partnership ensures Hoosier's prominent visibility throughout the entirety of SCT's event lineup. This includes a presence at preliminary gatherings, main racing days, collaborative activities and featured car showcases. By becoming the series' official tyre, Hoosier deepens its dedication to the racers and the vibrant culture that defines the sport, ensuring its products are integral to the competition.

Street Car Takeover orchestrates national weekends that combine various forms of racing, including traditional drag racing and roll racing, alongside substantial car shows. These events create an immersive experience centred on street car enthusiasm, drawing thousands of participants and spectators. The diverse competition classes accommodate a wide spectrum of vehicles, from everyday street-driven machines to extensively modified high-performance builds.

To enhance competitor support, a Hoosier Racer Incentive programme will be active throughout the season. Participants using Hoosier tyres across all racing classes will earn additional championship points, providing a tangible reward for their choice of equipment during the SCT tour. This commitment to grassroots competitors extends into the car shows held at each event, where special incentives and awards will recognise exceptional vehicles fitted with Hoosier tyres.

The 2026 Street Car Takeover season is set to commence with its opening event at Famoso Raceway in Bakersfield, California. This weekend marks the first of 17 scheduled race events, where racers and fans will gather to experience a programme filled with high-speed competition, displayed vehicles and continuous activity.

Nic Moncher, Head of Marketing, Hoosier Racing Tire, said, “Street Car Takeover represents the heart of grassroots street-car performance, showcasing real racers, amazing cars, undeniable competition and an incredible lifestyle scene. At Hoosier, our mission has always been to fuel passion, pride and success. We're proud to partner with SCT, bringing even more performance, competition and excitement to every event.”

Chase Lautenbach, Founder, Street Car Takeover, said, “Hoosier Racing Tire is an iconic brand in drag racing, and we couldn’t be more excited to welcome them as the Presenting Sponsor and Official Tyre of Street Car Takeover. Their reputation for performance, innovation and racer support makes them a perfect fit for our racers and our fans.”

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Hankook Tire has introduced the Laufenn S Fit 2, a new addition to its sporty tyre lineup that emphasises consistent performance, efficiency and durability while upholding the premium standards of the Hankook brand. This marks a significant milestone as the first Laufenn model to be selected as original equipment by European automobile manufacturers. The Laufenn S Fit 2 is now widely available in 94 sizes ranging from 15 to 20 inches, with a dedicated SUV version offered in sizes from 16 to 20 inches.

Engineered specifically for the European market, the tyre underwent rigorous testing to ensure it performs reliably across diverse driving conditions. It delivers strong grip and stability for agile cornering on dry asphalt, confident control during heavy rain and a smooth, comfortable ride through city traffic. A key technical advancement is the high silica compound combined with convex tread blocks, which enables nearly 90 percent of sizes to achieve the top EU wet grip classification of A. This represents a 16 percent reduction in braking distance compared to its predecessor. Furthermore, four wide linear grooves enhance water evacuation, resulting in a 10 percent improvement in wet handling and increased directional and lateral stability at higher speeds.

The S Fit 2 also demonstrates notable gains in sustainability and cost efficiency. With a rolling resistance rating between B and C, the tyre supports exemplary fuel economy. The integration of a new generation of polymers contributes to a 15 percent increase in mileage over the previous model, thereby reducing long-term tyre costs. Additionally, the refined tread pattern minimises vibrations and noise, significantly enhancing acoustic comfort.

Beyond its performance credentials, the Laufenn S Fit 2 offers a high load capacity and low weight, making it suitable for a broad spectrum of vehicles. Looking ahead, Laufenn tyres designed for plug-in hybrids and electric vehicles will feature a dedicated EV marking on the sidewall, a strategic characteristic of this second-generation product line that is already present on the S Fit 2.

Jang Hyuk Moon, Vice President – Marketing, Hankook Tire Europe, said, “With the Laufenn S Fit 2, we are strengthening the profile of our brand in the summer segment. The fact that the tyre is also being used as original equipment for the first time is an important milestone and shows that Laufenn is continuing to gain substance in the European market.”

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The AZuR project group on chemical recycling has published a comprehensive glossary to establish clear and consistent terminology in the field of used tyre processing. This resource aims to support a common understanding among industry professionals, scientists, politicians and the media by defining key technical terms and explaining complex processes transparently.

The glossary was compiled by Claus Lamer and Robert Weibold (both of Robert Weibold GmbH), along with Dr Ann-Kathrin Andresen (ING.-UP). It covers essential concepts related to chemical tyre recycling, such as pyrolysis and devulcanization, while also including other relevant recycling methods for context.

Pyrolysis, a central process in chemical recycling, involves the thermochemical decomposition of shredded tyres at high temperatures without oxygen. This process yields valuable outputs like pyrolysis oil, gas and recovered carbon black. The generated gas can be used to power the plant, making the process highly energy efficient. Devulcanisation is another technique highlighted, as it allows vulcanised rubber to be reprocessed into a usable secondary raw material.

These advanced recycling methods are crucial for advancing a sustainable tyre circular economy. They provide a climate-friendly alternative to landfills or incineration for tyres that are no longer suitable for repair or retreading. By transforming end-of-life tyres into valuable secondary raw materials, chemical recycling keeps resources in circulation and reduces reliance on fossil fuels.

With this glossary, the AZuR project group provides a foundational technical reference to guide future discussion and development. It encourages a balanced assessment of the opportunities and limitations of these technologies, promoting innovation that supports a fully functional circular economy.

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