Racing Tyres As A Branding Scheme

Racing Tyres As A Branding Scheme

The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

ANRPC Secretary-General Pays Courtesy Visit To MARGMA To Strengthen Collaboration

ANRPC Secretary-General Pays Courtesy Visit To MARGMA To Strengthen Collaboration

Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), visited the Malaysian Rubber Glove Manufacturers Association (MARGMA) in Kuala Lumpur on 13 February 2026. The meeting brought together the ANRPC representative with MARGMA's Executive Director, Linda Tey and Dr Amir Hashim Md Yatim to discuss potential avenues for collaboration between their two organisations.

The dialogue was focused on strengthening ties across the natural rubber and glove value chain. Key topics included enhancing downstream value addition, promoting sustainable practices and navigating the challenges presented by evolving global market dynamics. The conversation underscored a shared interest in a closer partnership to build greater industry resilience.

Both parties expressed a firm commitment to working together to foster sustainable growth and to reinforce Malaysia's significant role within the global rubber ecosystem. The discussions highlighted a mutual dedication to forging a more integrated and competitive future for the natural rubber and products sector.

ICRA Forecasts Growth Normalisation For Indian Auto Industry In FY2026–27

ICRA Forecasts Growth Normalisation For Indian Auto Industry In FY2026–27

According to a recent analysis by ICRA, the Indian automotive sector is poised for a period of normalised wholesale volume expansion in the fiscal year 2026–27. This forecast follows a phase of accelerated growth in the latter half of 2025–26, which was primarily fuelled by factors emerging from post-GST reforms and positive rural market sentiment. The industry is currently undergoing significant structural changes, most notably a shift towards premium products and an evolving mix of powertrain technologies, signalling a deep-seated change in consumer behaviour and technological adoption.

In the passenger vehicle segment, domestic wholesale figures for 2025–26 are anticipated to rise by 5–7 percent. This uptick is attributed to increased affordability resulting from GST rate adjustments, a robust need for vehicle replacement and a continuing inclination towards private transportation. The utility vehicle sub-segment is particularly benefiting from shifting consumer tastes and a surge in new model introductions. Concurrently, alternative powertrains like CNG, hybrids and electric vehicles are gaining traction due to regulatory influences and changing customer preferences. However, building on a high base and elevated inventory levels with dealers, the growth in passenger vehicle wholesales is expected to temper to a more moderate 4–6 percent in 2026–27.

The two-wheeler market is on a path of steady recovery, with an estimated growth of 6–9 percent in 2025–26. This is supported by strong agricultural performance, easier access to finance and better overall affordability. Mirroring the passenger vehicle segment, a trend towards premiumisation is evident, with demand for premium motorcycles and scooters rebounding sharply, while entry-level models continue to face headwinds due to elevated prices and affordability issues for lower-income consumers. The penetration of electric two-wheelers is set to increase progressively, though the industry must monitor supply-side factors such as the availability of rare earth magnets. Looking ahead to 2026–27, the segment's growth is projected to normalise to 3–5 percent.

The commercial vehicle sector is forecast to see wholesale volumes grow by 7–9 percent in 2025–26, driven by increased activity in light commercial vehicles and buses. While replacement demand, infrastructure projects and a stable economy provide a solid foundation, cumulative price increases from successive regulatory changes, like emission norm updates, pose a constraint on more robust expansion, particularly for trucks. For 2026–27, the overall growth for commercial vehicles is expected to settle at 4–6 percent. Within this, medium and heavy commercial vehicles are projected to grow by 5–7 percent, light commercial vehicles by 3–5 percent and the bus segment is likely to outperform with 7–9 percent growth, buoyed by significant replacement needs from state transport undertakings.

Across all these segments, the adoption of electric vehicles is predicted to rise substantially by the end of the decade. This transition will be most pronounced in two-wheelers, three-wheelers and buses, with passenger cars and light commercial vehicles also seeing a gradual increase from their current low base. This widespread shift will be enabled by sustained governmental policy support, the expansion of charging networks and a progressively lower total cost of ownership for electric models.

Srikumar Krishnamurthy, Senior Vice President & Co–Group Head – Corporate Ratings, ICRA, said, “The current fiscal has unfolded as a tale of two halves for the Indian automotive industry, with the first half witnessing subdued demand while the second half is seeing a strong recovery on the back of policy support and healthy rural demand. Industry sales volumes have been robust over the past few months, aided by the GST rate cut, pent–up demand, supportive rural output and conducive financing environment. Although demand sentiment remains optimistic, volumes are reaching levels that would weigh on the potential for outsized growth in 2026–27.

“The Indian automotive industry is currently at crossroads amid changing consumer preferences, technological advancements and focus on sustainability. ICRA expects the growth trajectory to continue in 2026–27 even as growth is likely to remain modest across segments. Over the medium term, vehicle electrification is expected to be a key structural theme, with EV penetration rising steadily across segments.”

Collaboration And Sustainability Take Centre Stage At 7th Apollo Tyres Global Partners’ Summit

Collaboration And Sustainability Take Centre Stage At 7th Apollo Tyres Global Partners’ Summit

The seventh Apollo Tyres Global Partners’ Summit brought together a diverse group of leaders, innovators and longstanding collaborators for a day dedicated to strategic dialogue and forward-looking alignment. Conversations focused on key areas such as business strategy, product innovation, manufacturing excellence and sustainability, reinforcing the idea that enduring success is built on strong, collaborative relationships. A major highlight was a guided tour of Apollo Tyres’ advanced manufacturing facility in Andhra Pradesh, where partners gained direct insight into the scale, cutting-edge technology and operational precision that are shaping the company’s future growth.

The summit featured two significant panel discussions. The first – Doing Business in Uncertain Times – brought together global leaders to explore challenges and opportunities in a shifting landscape. The second – Building Sustainability into Manufacturing Operations – addressed integrating sustainability into manufacturing, with experts discussing decarbonisation, ethical sourcing and digital transformation. Both sessions emphasised the growing responsibilities of modern enterprises and the need for cross-border cooperation to build resilient supply chains and drive meaningful change.

Concluding the event was an awards ceremony celebrating partners whose exceptional performance, innovation and dedication continue to elevate industry standards. These honours acknowledged not just measurable outcomes, but the trust and shared accountability that form the foundation of lasting partnerships.

Apollo Tyres’ Champion Awardees

Apollo Tyres’ Gold Partner Awardees

Debasish Ghosh, PCBL Chemical Ltd

Birla Carbon India Pvt Ltd

Lilesh Padhyar, Bekaert Industries

BST Eneos Elastomer Co ltd

Neeraj Handa, HS Hyosung Vietnam Co

Indian Synthetic Rubber Pvt Ltd

Pramod Kumar, SI Group India

Jiangsu Xingda Steel Tyre Cord Ltd

Santipada Bhunia, Madura Industrial Textiles

Kumho Petrochemical

Shi Ching Chien, Tong Thai Rubber Group

OCCL Limited

JK Tyre Invests INR 11.3 Bln To Expand Capacity Across Key Segments

JK Tyre Invests INR 11.3 Bln To Expand Capacity Across Key Segments

JK Tyre & Industries  is investing INR 11.3 billion to expand production capacity across truck and bus radial, passenger car radial and off-the-road tyre segments, as strong demand pushes utilisation levels close to full.

The programme will raise overall capacity by about seven percent through projects at its Banmore, Laksar and Mysuru plants. Passenger car radial expansion at Banmore has been completed and is ramping up, with full capacity expected by July 2026. Truck and bus radial capacity at Laksar is due to come on stream by April 2026, while the off-highway expansion at Mysuru is already complete.

The investment forms part of the company’s broader INR 50 billion capital-expenditure plan over five years, focused on premium passenger tyres and radial technologies. Management said the share of larger-rim passenger tyres in its mix had risen to about 31 per cent from 27 per cent a year earlier, underpinning the need for additional capacity.

Indian operations are running at more than 90 percent utilisation, with radial tyre capacity above 95 per cent and consolidated utilisation above 85 percent. The expansion is intended to support continued growth in domestic replacement and original-equipment demand, as well as exports.

Separately, JK Tyre has completed the merger of subsidiary Cavendish Industries Ltd., after improving its utilisation from roughly 30 per cent to more than 95 per cent. The integration is expected to deliver operational synergies and strengthen capacity availability across product lines.