The benefits of this are multiple. First of all, they don’t need to offer the full range of sizes to stake their claim as a racing tyre manufacturer. And I need to stress I’m talking about road car racing, not F1 racers, as those tyres are basically rocket science at this point. Many Chinese factories seem to have launched their racing tyre range for a very specific purpose, as they only have a few sizes, and sometimes very odd ones. For example, I saw a factory with just three different sizes for their racing tyre pattern, and one of them was 255/55R18. Just in case you want to rock your BMW X5 on the racing track, maybe? I can’t help but giggle at the image of drifting SUVs. Secondly, they don’t even need to be very good at it, or to be able to make very innovative products. It’s much easier to develop a product for a very specific purpose and just make it ‘good enough’, without engaging in the top five percent where all the heavy investment and R&D is needed to churn out those milliseconds that make all the difference for the top performers. Actually, when catering to the segment that just wants to burn tyres – drifters, for example – the usually all-important grip factor suddenly becomes negligible. And offering a budget option is attractive to those burning tyres on their own bill.

Design wise also racing tyres are very different from regular car tyres, in that they’re basically slicks with a flashy looking single lightning groove from close to the centre to the edge. Hard to make that design truly unique, but that also means that nobody can be blamed when designing something a bit too similar to something already on the market. Function before looks in this case, I’m sure. And in terms of rubber compounds, there are usually two or three different ones, depending on specific client needs, and they’re made to order. The hardest compounds are naturally for the drifters, and the softer ones for track racing.

But, in spite of the designs being simple, compounds not challenging to make, and the fact that the size range doesn’t need to be extensive, launching a racing tyre range still somehow reflects positively on all the regular passenger car tyres in the manufacturer’s range. As if the fact that they can design and produce tyres for high-performance racing machines also means that their standard range offers better handling or on-road performance to vehicles run by weekend warriors or others who might drive a station wagon, but really are race car drivers at heart.

That is, of course, if the Chinese budget manufacturers used this in their global marketing strategy – and in most cases, had one to begin with. The days where Chinese tyres could be sold on price alone are over, as output has far exceeded demand, but it’s striking to see how few have actually invested in their future market shares. For the layman, trying to name five major Chinese tyre manufacturers (or any of their brands) would be a tall order. Trying to name any that produce racing tyres would be even harder. Even for those inside the industry, very few know how many produce racing tyres or other specialised tyre products, because they often produce for a single client and don’t use this in active marketing. And no, a ‘sales manager’ posting a picture on LinkedIn doesn’t count. The brands and tyre manufacturers in China that will prevail are those able to build a global marketing strategy and naturally possess the skills to stay at the front of product development and gradually move out of the ultra-budget segment. The rest will learn the hardship of selling cheap tyres on price alone when China isn’t cheap anymore. (TT)

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Sun Auto Network is strengthening its presence in North Carolina by consolidating several well-known local businesses under the Sun Auto Tire & Service banner. This integration includes Piedmont Tire, which finished rebranding in late 2025, and four Tire Max locations that made the switch this past March. The process continues with Jackson Auto Worx, while Liberty Tire & Auto is scheduled to follow later in 2026.

To celebrate these changes, Tire Max will host grand opening events over two weekends in April. The first takes place 9 to 11 April at the Madison and Stokesdale stores, followed by the second from 23 to 25 April at the High Point and Summerfield locations.

These community-focused gatherings will feature promotional giveaways such as tyres and a full year of free oil changes, along with other special offers. Through this investment, Sun Auto Network aims to benefit both local drivers and the wider North Carolina communities it now serves.

Michael Loa, Regional Vice President, said, "This is about creating a more unified and recognisable presence across the region. Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers."

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Scandinavian Enviro Systems AB (publ) (Enviro) has been informed that Infiniteria Sweden AB and Infiniteria Europe Sàrl plan to ask the Gothenburg District Court to immediately end Enviro’s ongoing company reorganisation. Infiniteria also challenges the legality of Enviro’s recent contract cancellations regarding their joint venture and has indicated it will seek damages as a result.

The reorganisation was originally approved by the same court on 27 February 2026. Infiniteria now argues that the process should be halted at once because its intended purpose is unlikely to be achieved and because continuing would be unfair to Infiniteria. Furthermore, Infiniteria has made clear it will oppose any reorganisation plan that Enviro might put forward.

Infiniteria disputes the validity of Enviro’s termination of their joint venture agreements, which occurred on 20 March 2026 under the Swedish Company Reorganization Act. While no formal damages claim has been filed yet, Infiniteria preliminarily estimates potential claims from the terminations at roughly EUR 84 million. This estimate partially overlaps with an existing arbitration claim against Enviro that was disclosed on 6 February 2026.

Enviro firmly rejects Infiniteria’s stance, asserting that its conclusions rest on incomplete and incorrect information, making them unfounded. Together with its legal advisors and the court-appointed administrator, Enviro is reviewing the matter and will respond to Infiniteria’s claims as directed by the District Court.

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Flat tyre protection specialist Tyron Runflat has joined the UK Towing Safety Alliance (UKTSA), strengthening efforts to raise safety standards for drivers who tow caravans, trailers, horseboxes and commercial loads across Britain.

Formed in May 2025, the Alliance is a national coalition convened by the Parliamentary Advisory Council for Transport Safety. It was created after the disbandment of the Trailer and Towing Safety All Party Parliamentary Group, driven by findings from the Driver and Vehicle Standards Agency. Nearly half of non‑caravan trailers inspected were non‑compliant, with many prohibited from road use due to defective brakes, lights or tyres. Towing‑related incidents rose 16 percent between 2022 and 2024.

The Alliance’s TLC campaign urges drivers to perform three pre‑towing checks. Tyres: pressure, tread depth and damage. Load: even distribution, legal limits and securing. Connectivity: lights, electrics and breakaway cables. Member organisations like TyreSafe, the National Caravan Council, the British Horse Society, National Highways, the Camping and Caravanning Club, the National Trailer and Towing Association and NFU Mutual tailor messaging to their audiences.

Tyron specialises in blowout protection. Its patented MultiBand fills the wheel well, preventing the tyre bead from dropping during rapid deflation. This helps drivers maintain steering control to reach safety. The system can also fit alongside Tyre Pressure Monitoring Systems using a dedicated bracket.

The Alliance focuses on education over enforcement, helping drivers take simple steps for safer towing. By combining members’ expertise, it delivers practical guidance from leisure caravanners to agricultural and commercial operators.

Peter Simson, Director, Tyron Runflat, said, “Towing safety depends on multiple factors, but tyres remain one of the most critical elements in maintaining control of both the vehicle and the trailer. We’re pleased to join the UK Towing Safety Alliance and support the TLC campaign, which provides clear and practical guidance for drivers. Collaboration across industry is essential if we are to reduce incidents and improve awareness of the risks associated with towing. By working alongside organisations that share the same commitment to road safety, we can help ensure drivers are better informed and better prepared before they set off.”

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Goodyear kicks off its third year as the exclusive tyre supplier for the LMGT3 class in the FIA World Endurance Championship at the 6 Hours of Imola. All 18 cars competing this weekend will be fitted with Goodyear Racing Eagle tyres, continuing a partnership that began in 2024. The chosen compound for Imola is the Medium variant, recognisable by its yellow sidewall lettering, which is valued for its steady performance and reliability across multiple driving stints. This same tyre will be used at every WEC track throughout the current season.

Imola presents a unique test compared to more abrasive circuits thanks to its smooth asphalt and flowing layout that puts less stress on tyres. Lower degradation shifts the emphasis towards strategic planning over the six-hour race, rather than pure tyre preservation. This backdrop is where Richard Lietz and Riccardo Pera previously claimed their first victory together, eventually becoming 2025 LMGT3 champions alongside Ryan Hardwick. They now return with The Bend Manthey Porsche, joined by Yasser Shahin.

New regulations this season have increased tyre allocations, giving teams more strategic freedom. While the Medium’s proven durability still allows double stinting, the extra sets let crews fit fresh rubber at every pit stop, avoiding the need to overextend a stint and risk fading pace. For wet conditions, teams also have access to a Goodyear Racing Eagle Wet tyre, whose tread pattern is engineered to clear standing water and maintain grip.

Beyond the on-track action, the Goodyear Blimp will soar above Imola for its first appearance of the season. The Goodyear Wingfoot Award, decided by fan votes from both the grandstands and home viewers in a driver of the day format, also makes its return. Meanwhile, Goodyear Racing Eagle tyres are competing this weekend at Kansas Speedway in the NASCAR Cup and O’Reilly Auto Parts Series, as well as at Donington Park for the British Touring Car Championship opener.

Stephen Bickley, Goodyear Endurance Program Manager, Said, “Imola is less aggressive on tyres than many of the tracks we visit. It doesn’t generate high lateral loads and the surface is relatively smooth, so it’s naturally one of the kinder tracks on tyres. That opens up a range of strategic options for teams. You can double stint and gain time in the pit lane, or with the increased allocations, teams may choose to run new tyres more often. Our Goodyear Racing Eagle Medium tyre gives them the flexibility to consider both options. The circuit also has a clear left-hand bias, which places more load on the right side of the car. Teams may look at single stinting only the loaded side, while carrying the unloaded side for longer and doing more stints on that side. These differing strategies are what we expect will define the race for many teams this weekend.”

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