Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.

Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.

For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.

Bicycles

With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.

That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.

Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.

Urban hubs

So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.

Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.

Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.

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The JK Tyre - WIAA Women's Car Rally to Valley 2026 took off on 28 March from NSCI, Mumbai, with a flag-off ceremony led by Western India Automobile Association (WIAA) Chairman Nitin Dossa and JK Tyre officials. Over 200 women participated, decorating their vehicles around themes like cancer awareness, gender equality and women’s empowerment before driving towards the Novotel Imagicaa hotel in Khopoli.

Families and supporters gathered at the start, creating a festival-like mood as participants wore themed attire. The rally follows a Time-Speed-Distance format, rewarding precision and teamwork over speed, with contestants navigating hilly roads for about 125 kilometres to the finish.

Organised by the 107-year-old non-profit Western India Automobile Association, which advocates for safe mobility, road safety, environmental sustainability and policy change, the event has become a platform celebrating womanhood and resilience. This year’s edition reinforced the global road safety messages of #CommitToLife and #BeSafeBeStrong.

JK Tyre has long supported women in motorsport through dedicated initiatives, and its continued partnership with the WIAA Women’s Car Rally reflects a belief that motorsport can drive meaningful change both on and off the road.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “For over a decade, we have been committed to encouraging women’s participation in motorsport, and the JK Tyre–WIAA Women’s Car Rally to Valley stands as a testament to that vision. Now a marquee event, the rally celebrates the spirit of motorsport while championing important social causes. We are encouraged by the strong enthusiasm of the participants as we continue to build greater awareness around road safety.”

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Scandinavian Enviro Systems AB (publ) has announced that its representatives on the Board of Directors of the joint venture entity, Infiniteria Europe Sàrl, namely Ewa Björling and Fredrik Aaben, have made the decision to vacate their respective director positions. This move follows prior communications from Enviro regarding a broader strategic shift in its relationship with the joint venture.

Earlier, Enviro had already disclosed that it was initiating a corporate reorganisation process, which included the termination of the various agreements that had previously defined and governed the working relationship and collaborative framework between Enviro and Infiniteria. This fundamental restructuring of their partnership set the stage for further complications, as disagreements began to surface between Enviro’s board members and the other directors serving on the Infiniteria board.

Specifically, the differing viewpoints between these two groups centred on critical matters related to corporate governance standards and the internal functioning of the board itself. Due to the emergence of these unresolved conflicts, combined with the ongoing dissolution of their formal cooperation agreements, Björling and Aaben concluded that stepping down from Infiniteria’s board of directors was the necessary course of action, leading to their formal resignations.

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MESNAC played a central role at the 2026 China Rubber Annual Conference, held in Qingdao from 24 to 27 March by the China Rubber Industry Association. On March 24, the Enlarged Meeting of the Rubber Machinery and Molds Branch took place, gathering key figures such as Deputy Secretary-General Zhu Hong, Branch Secretary-General Jiang Xin and Branch Chairman Guan Bingzheng, who also serves as MESNAC’s Chairman and President. Representatives from leading enterprises and governing units discussed the industry’s 2025 performance, ongoing difficulties and 2026 trends. The session was hosted by Zhou Chuanhai, General Manager of MESNAC Union Technology Co., Ltd.

Bingzheng pointed out that the rubber machinery and moulds industry managed to achieve positive overall growth in 2025 despite facing numerous difficulties. Rubber machinery exports rose notably even under adverse conditions, while the mould sector continued its gradual upward climb. He also noted that the industry has moved away from simply pursuing larger scale and is now prioritising higher quality and better performance.

With 2026 marking the start of the 15th Five Year Plan period, which is crucial for turning China from a large rubber producer into a powerful rubber nation, he laid out three main directions. One is embracing green practices, smart technology and global market expansion. Another is keeping pace with tyre manufacturers moving overseas to enable shared global growth. The third is focusing on new energy tire needs and artificial intelligence upgrades to push the industry towards high end transformation.

On March 26, at a forum themed Digital Empowerment and Green Development, MESNAC Vice President Yang Huili demonstrated how artificial intelligence is deeply applied in rubber tyre making. She described an intelligent system that forms a continuous loop from sensing in real time and learning on its own to making smart decisions and carrying out closed loop actions. It applies industrial vision for accurate measurement with very few missed defects, uses MCC software to merge process data and correct within milliseconds and employs large models for maintenance that quickly locate faults with high precision to enable predictive repairs. Through both strategic leadership and hands on technical demonstration, MESNAC showed its dedication to advancing the industry under changing conditions.

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The Goodyear Tire & Rubber Company has officially launched its 2026 Goodyear Blimp Europe tour, returning the iconic airship to the skies above European motorsport events. This marks a highly anticipated comeback for one of aviation’s most famous aircraft, which will first appear during the opening FIA World Endurance Championship (WEC) race of the season. Spectators at the track can expect a breathtaking sight as the blimp soars overhead, enhancing the atmosphere of race weekend.

For decades, the Goodyear Blimp has been closely linked with legendary sporting moments and stands as a proud emblem of Goodyear’s racing heritage. Its planned flights over FIA WEC races will allow both live attendees and global viewers to catch a glimpse of the airship capturing stunning aerial footage. This tour takes on added significance as Goodyear celebrates 75 years of operations in Luxembourg, a milestone year for the company in Europe. Beyond tyre production, Luxembourg hosts Goodyear’s only Innovation Centre outside United States, where cutting edge technologies and motorsport partnerships are developed.

Fans attending select FIA World Endurance Championship events across Europe throughout the 2026 season are encouraged to watch the skies for the blimp’s appearances. The tour not only highlights Goodyear’s deep roots in racing but also underscores its longstanding commitment to European innovation and manufacturing excellence.

Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, said, “The Goodyear Blimp is one of the most iconic symbols in racing. Seeing it fly above in the skies of several main FIA WEC races is always a special moment for fans. We are excited to bring the Goodyear Blimp back to European skies and share that experience with racing audiences across the region.”

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