Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.

Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.

For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.

Bicycles

With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.

That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.

Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.

Urban hubs

So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.

Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.

Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.

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Apollo Tyres Ltd has marked two decades of collaboration between its Vredestein brand and the Ennstal-Classic, following the conclusion of the 2026 edition of the prestigious European historic rally. The event, held from 22 to 25 July, reinforced a partnership that has endured since the brand’s acquisition by Apollo in 2009.

This year’s rally featured nearly 200 historic vehicles traversing a 1,000-kilometre Alpine route, attracting motoring enthusiasts from across the continent. A central feature of the ongoing affiliation is the Vredestein Youngster Trophy, a category designed to foster interest in classic cars among younger participants.

Beyond event sponsorship, Apollo Tyres continues to expand its Vredestein Classic tyre portfolio, introducing new sizes and advanced materials for contemporary safety and performance. The comprehensive range, including Sprint Classic, Sprint+, Grip Classic, Snow Classic, Transport Classic and Quatrac Classic, offers period-correct styling for a wide array of vintage passenger cars, sports cars, commercial vehicles and 4x4s.

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, “This event brings together some of Europe’s finest historic vehicles and gives us the opportunity to share our passion for automotive heritage. Through our support of the Vredestein Youngster Trophy and continued investment in our Classic tyre range, we are helping enthusiasts enjoy their classic vehicles safely in all conditions.”

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Goodyear Tire & Rubber Company reported lower second-quarter 2026 sales and earnings as weaker tyre volumes, higher tariffs and inflation weighed on performance, although the company said market conditions showed signs of stabilising and original equipment (OE) market share improved across all regions.

Net sales fell 4.8 percent year on year to USD 4.3 billion, while tyre unit volume declined 4.0 percent to 36.5 million units. On an organic basis, sales were down 1.4 percent, primarily due to lower volumes. The company said the decline improved from the 12 percent year-on-year volume drop recorded in the first quarter as destocking pressures eased.

Goodyear reported a net loss of USD 204m, compared with net income of USD 254 million, in the same period last year. Adjusted net loss widened to USD 177 million, from USD 48 million a year earlier.

Segment operating income declined to USD 36 million from USD 159 million in the second quarter of 2025. Excluding the impact of divestments, operating income fell by USD 79 million, reflecting lower volumes, higher tariffs and other costs, and inflation. These factors were partly offset by favourable price and product mix relative to raw material costs, together with USD 95 million of benefits from the company's Goodyear Forward programme.

"We delivered second quarter results in line with our expectations, reflecting continued improvement in Asia Pacific and EMEA," said Mark Stewart, Chief Executive Officer and President.

"We're taking actions to improve performance in a competitive environment by strengthening our product lineup, building on original equipment growth across regions, and optimising our manufacturing footprint. These actions are designed to strengthen our competitive position and deliver stronger profitability over time."

In the Americas, second-quarter sales declined 10.5 percent to USD 2.4 billion, while tyre unit volume fell 8.7 percent. Replacement volumes dropped 13.0 percent, although OE volumes increased 8.7 percent as the company gained market share. The Americas business reported a segment operating loss of USD 10 million, compared with operating income of USD 141 million a year earlier.

The company said its planned closure of the Fayetteville, North Carolina facility is expected to improve Americas segment operating income by about USD 90 million in 2027 and approximately USD 270 million annually from 2028 as part of its manufacturing footprint optimisation strategy.

In Europe, Middle East and Africa (EMEA), sales increased 2.1 percent to USD 1.4 billion, supported by favourable pricing, product mix and currency, despite lower tyre volumes. Segment operating loss improved to USD 17 million from USD 25 million in the previous year.

The Asia Pacific business delivered the strongest regional performance, with sales rising 8.1 percent to USD 496 million and tyre unit volume increasing 5.3 percent. Segment operating income rose to USD 63 million, up from USD 43 million a year earlier, supported by stronger demand, favourable price and mix, and benefits from the Goodyear Forward programme.

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Giti Tire has characterised the upcoming Euro 7 emissions framework as a validation of its existing research trajectory rather than a disruptive regulatory hurdle. Historically, tyre assessments have centred on criteria such as vehicular handling, tread life and fuel economy. The updated European standards introduce a novel parameter by capping particulate matter generated from tyre degradation, thereby acknowledging this source as a major contributor to roadside pollution.

The Singaporean manufacturer, drawing upon more than seven decades of technical experience, has maintained that optimal tyre design necessitates a holistic approach. Engineering teams at the company have long prioritised the synchronisation of tread geometry, rubber chemistry and production accuracy to achieve equilibrium between conflicting demands. Present-day products are expected to deliver secure wet-weather traction, energy-saving rolling resistance, passenger comfort and sustained endurance, all while curtailing material loss over the product's usable life.

Giti’s role as an original equipment partner to global vehicle producers, including German and Chinese automotive leaders, has provided practical insight into the rigorous specifications of contemporary mobility. The company perceives the harmonised testing protocols under Euro 7 as a constructive force that stimulates technological advancement across the supply chain. By establishing clear abrasion thresholds, the legislation motivates engineers to pursue solutions that diminish ecological footprints without sacrificing the protective and responsive qualities that motorists rely upon.

Ongoing internal programmes at Giti are concentrating on next-generation elastomer blends, refined surface patterning, friction reduction for improved efficiency, extended product durability and tighter quality controls during fabrication. These developmental efforts are intended to concurrently address environmental concerns and consumer performance expectations. As the regulatory landscape evolves, the firm remains dedicated to fundamental research that supports sustainable transportation, viewing the Euro 7 mandate as a progressive milestone that reinforces its commitment to future-ready tyre engineering.

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Prometeon Tyre Group has marked a significant advancement in its enduring technical alliance with MM Technology following the unveiling of the Czech firm’s latest rally competition truck, the MMT EVO5. As a global manufacturer of tyres for commercial, agricultural and off-the-road sectors, Prometeon continues to solidify its role as a key partner in high-performance motorsport engineering.

The MMT EVO5 emerges as the newest iteration of MM Technology’s rally truck lineage, incorporating direct feedback and performance data from this year’s Dakar Rally. The company, co-founded by two-time Dakar champion Martin Macík Jr, has integrated reinforced chassis components, a more robust cab structure and a newly developed shock absorber setup. These enhancements were formulated through close collaboration with suppliers, reflecting the real-world experience of both the factory team and client squads.

As the exclusive original equipment tyre supplier, Prometeon equips every rally truck produced at MM Technology’s Sedlčany facility. This partnership underscores a mutual dedication to research and development, with the joint engineering programme driving the evolution of Prometeon’s rally tyre range. The progression from the extreme-condition S02 Pista to the current S02 Rally EVO demonstrates this continuous refinement, representing the manufacturer’s most advanced competition tyre to date.

The effectiveness of this collaboration was prominently displayed at the 2026 Dakar Rally, where nine MM Technology trucks entered and eight finished, with six securing top-10 overall positions. Both the MM Technology Factory Team and the ItalTrans Racing Team, running on Prometeon tyres, concluded the event within the overall top nine. Recent intensive testing in the Tunisian desert has further informed ongoing developments for both tyres and the new vehicle. Ultimately, motorsport remains a critical testing ground for Prometeon, where every race kilometre contributes directly to the advancement of future commercial products.

Francisco Nascimento, Head of R&D Product at Prometeon, said, "Our collaboration with MM Technology goes far beyond a technical partnership. It is a genuine joint development programme built around continuous innovation. Having one of the world's leading rally truck manufacturers choose Prometeon as its exclusive original equipment tyre supplier is a source of great pride and enables us to develop our products in the most demanding environments imaginable.

“Martin Macík Jr is an exceptional development driver whose feedback constantly pushes us to raise the bar. Together with the expertise of the MM Technology engineering team and our drive for innovation, we are even more confident in the capabilities of our latest generation of tyres, and are proud to see them fitted as original equipment on the new MMT EVO5 as it embarks on its competitive journey.”

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