Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.
Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.
For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.
Bicycles
With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.
That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.
Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.
Urban hubs
So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.
Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.
Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.
TBC Corporation Launches Doral Powerline Tyre Range
- By TT News
- May 06, 2026
TBC Corporation, one of North America’s largest marketers of automotive replacement tyres, has introduced the Doral Powerline portfolio, which includes the Rugged Path RT tyre along with updates to highway terrain, all-terrain and passenger tyres.
The company distributes these tyres across North America and has added sizes to the collection.
To assist customers, TBC’s wholesale marketing team developed a toolkit, which contains showroom tools and digital assets, such as posts and web banners, to help retailers with the brand.
The Doral Rugged Path RT features tread blocks, grooves, and siping technology. It features a compound used for performance in winter, off-road, and cold weather. The Doral Powerline catalogue includes tyres for CUVs, SUVs, pickup trucks and passenger vehicles, with 200 SKUs ranging from 15-inch to 20-inch.
TBC Corporation states that several product lines within the portfolio have been redesigned. The Elite Edge A/S Passenger Touring features a centre rib and water channels for handling, while the tread design manages road noise. The Journey HT Highway Terrain uses channels and sipes to evacuate water and a contour to distribute pressure. The Road Ranger AT All-Terrain uses a profile for contact and pressure distribution, with tread and lugs to protect sidewalls.
Bill Schafer, Chief Revenue Officer, TBC Wholesale, said, "TBC Wholesale customers depend on us to listen to their feedback and improve our offerings so we can deliver more robust product portfolios that increase their speed and ease of doing business. This portfolio enables us to provide customers with a broader range of tyre sizes and improved tire technology, all while maintaining the trusted products they've relied on us for, for the past 70 years.”
TyreSafe And RHA Forge New Partnership To Bridge Tyre Safety Divide Across UK Haulage Sector
- By TT News
- May 06, 2026
TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has entered a strategic partnership with the Road Haulage Association (RHA) to strengthen tyre safety standards within UK’s commercial vehicle industry. This collaboration unites TyreSafe’s educational expertise with the RHA’s membership of over 8,500 companies operating more than 250,000 commercial vehicles. The initiative also extends to coach and van operators, ensuring a broad range of professionals receives targeted maintenance guidance.
The joint effort tackles persistent tyre challenges among small and regional haulage firms by reinforcing compliance and efficiency across fleets and supply chains. Recent roadside checks at Lymm and Exeter revealed a clear divide: larger national fleets maintain high tyre standards, while smaller operators struggle with poor condition and practices. The partnership focuses on raising awareness of tyre safety, supporting legal obligations and promoting best practices in inspections.
Poor tyre maintenance can lead to roadside breakdowns, unsafe conditions, higher fuel costs, legal penalties up to GBP 20,000 and individual driver fines of GBP 200 per illegal tyre plus penalty points. Proper management reduces blowout risks, improves fuel economy and CO₂ emissions, lowers downtime and maintenance costs and ensures compliance. Tyres are essential for safe braking, handling, load stability and control.
TyreSafe and the RHA will collaborate on targeted communications and educational campaigns to elevate tyre safety standards across the commercial vehicle sector. The partnership supports all operation levels, from owner-drivers to major fleets, ensuring tyre safety is recognised as a fundamental pillar of safe and responsible fleet management across UK’s road transport network.
Stuart Lovatt, Chair of TyreSafe, said, “We’re delighted to welcome the Road Haulage Association as an official TyreSafe supporter. This partnership is about engaging with the haulage sector – from fleet operators to professional HGV, coach and van drivers. Heavy goods vehicles keep our economy moving, but they also operate in demanding conditions where tyre safety is essential. While many larger fleets are leading the way, we know there is more to be done to support smaller and regional operators with key information about tyre safety management. By working together with the RHA, we can bridge that gap – empowering operators, drivers and technicians with the knowledge they need to keep vehicles safe, compliant and efficient.”
Geraint Davies, UK Director of Partnerships at the Road Haulage Association, said, “We’re pleased to be joining TyreSafe as a supporter and to strengthen our focus on tyre safety across the sector. Our members operate in a highly regulated environment where safety, compliance and efficiency are paramount. Tyres play a critical role in all three. This partnership will help us provide practical guidance and support to operators of all sizes, ensuring they can meet their responsibilities while protecting their drivers, their businesses and other road users.”
- TANA OY
- MULTI WASTE BUCKETS
- MWB17
- MWB23
- WASTE PROCESSING
- PRE SHREDDING
- RECYCLING TECHNOLOGY
- HEAVY EQUIPMENT
- MATERIAL HANDLING
- SUSTAINABLE WASTE MANAGEMENT
Tana Oy Unveils Loader-Mounted Waste Buckets
- By TT News
- May 06, 2026
Tana Oy is expanding its waste processing portfolio with the launch of its Multi Waste Buckets MWB17 and MWB23, positioning the products as a lower-cost alternative to standalone pre-shredders.
The loader-mounted attachments integrate pre-shredding and bag opening at the point of loading, eliminating the need for separate shredding equipment. The approach is designed to streamline operations by reducing material size earlier in the process, improving feed consistency for downstream sorting, recycling and energy recovery systems.
The company said the integrated solution can lower operating costs by cutting the number of machines required on site, reducing fuel consumption and maintenance needs and minimising unplanned downtime. By removing additional handling steps, the buckets also aim to simplify internal logistics and improve site efficiency.
The MWB units are designed for plug-and-play installation across a range of wheel loaders and material handlers, enabling operators to process waste directly at the loading stage. The system delivers a particle size of roughly 300–400 millimetre and throughput of up to 90 cubic metres per hour, supporting higher recovery rates and reduced wear on secondary equipment.
Both models feature a three-axle design intended to optimise cutting performance and material flow, supported by higher torque on outer axles and a faster central axle. Additional design elements including protected bearings and self-cleaning structures are aimed at improving durability and reducing maintenance requirements.
The MWB17 targets 10–15-tonne loaders, while the MWB23 is designed for 13–20-tonne machines, allowing deployment across varying operational scales. The company said the products can either replace or complement conventional pre-shredders as part of efforts to improve cost efficiency and sustainability in waste processing.
“Pre-shredding is the critical first step in turning waste into value. With the TANA Multi Waste Buckets, we are bringing that step directly into the loading phase making the process simpler, more flexible and significantly more cost-efficient for our customers,” says Eetu Tuovinen, Product Marketing Manager, Shredders, Tana Oy.
Field experience has shown that integrating pre-shredding into the loading phase can streamline site operations. “Customers have seen immediate benefits in terms of reduced transport needs, smoother material flow and less downtime in downstream equipment. The ability to pre-process waste on the spot changes how efficiently the whole site can operate,” says Tuovinen.
- **Tags:** TANA OY
- GERD SCHREIER
- OLLI HEINONEN
- HEAVY EQUIPMENT INDUSTRY
- WASTE MANAGEMENT EQUIPMENT
- GLOBAL EXPANSION
- LEADERSHIP APPOINTMENTS
- PRODUCT STRATEGY
- CHANNEL MANAGEMENT
- INDUSTRIAL MACHINERY
Tana Oy Names New Sales And Strategy Heads To Drive Global Expansion
- By TT News
- May 06, 2026
Finland-based Tana Oy has appointed Gerd Schreier as Vice President of Sales, Marketing and Channel Management, effective May 1, 2026, as the company sharpens its global growth strategy.
Schreier brings international experience in heavy equipment sales, aftersales and general management, having led global teams across direct and dealer networks. In the new role, he will oversee commercial operations with a mandate to expand market reach, strengthen channel alignment and drive consistent growth across regions.
Separately, the company named Olli Heinonen as Vice President of Product Marketing and Portfolio Strategy, also effective May 1. Heinonen, who has spent the past four years developing Tana’s distributor network across more than 50 countries, will now lead product and solutions strategy, with a focus on portfolio development and application coverage.
The leadership changes come as Tana seeks to scale its international footprint and reinforce its positioning in the waste management equipment market, with an emphasis on delivering measurable customer value and aligning product strategy with evolving global demand.
“Gerd brings exactly the kind of international commercial leadership and strategic mindset we need as we continue to grow our global presence,” said Jari Mennala. “His experience in building strong sales organizations and partner networks will be key as we sharpen our customer focus and accelerate growth.”
“I am passionate about building a more sustainable future through my work in the recycling industry. On a personal level, contributing to a circular economy is deeply rewarding and aligns with my values.
Professionally, I am motivated to be part of a leading organisation known for its strong customer reputation and commitment to excellence. I enjoy working in environments where innovation, responsibility and long-term impact come together to create meaningful change,” said Schreier.
“It has been a privilege to work closely with our global distributor network and to witness the strong commitment and collaboration that define Tana’s way of working. I am grateful for the partnerships we have built and the results we have achieved together. In this new role, I am excited to support the next phase of Tana’s product and solutions portfolio and strategic direction,” said Heinonen.



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