Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.

Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.

For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.

Bicycles

With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.

That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.

Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.

Urban hubs

So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.

Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.

Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.

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Pirelli enters the 2026 FIA European Rally Championship (ERC) season as the defending Tyres Manufacturer champion, with the opening round taking place from 17 to 19 April on the demanding asphalt roads of Rally Sierra Morena in Andalusia. A total of 62 crews will gather for the event, and more than 30 of them are expected to fight for the initial points of the European title race. The challenging route features 203.80 timed kilometres spread across 13 special stages, setting the scene for a competitive weekend.

To equip its teams for this gruelling asphalt challenge, Pirelli has prepared a selection of tyres from the P Zero range, specifically the hard RA5C and soft RA7+ compounds for dry conditions, complemented by the Cinturato RWD for wet weather. Among the leading contenders using Pirelli tyres are Andrea Mabellini, who secured third place in the overall championship last year and will drive a Lancia Y HF, along with reigning Italian champion Giandomenico Basso and Teemu Suninen, both piloting a Skoda Fabia RS.

Beyond the main European championship entries, Pirelli also serves as the sole supplier and technical partner for the M-Sport Fiesta Rally3 Trophy, now in its third season. This initiative has attracted 11 crews to Rally Sierra Morena, further highlighting Pirelli’s broad involvement in the event. The tyre allocation rules specify that drivers in RC2, RC3 and RGT categories receive 16 tyres, while those in RC4, RC5 and RC6 are allocated 12.

For crews taking part in Qualifying, the tyres used during that session count towards the overall allocation. However, tyres used during Free Practice and the Shakedown are not included in the total. With a strong field and Pirelli’s comprehensive technical support, the 2026 season opener promises intense competition on the Andalusian stages.

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Titan International has broadened its Black Rock branded Styled Wheels collection by launching a new range of aluminium wheels aimed at truck, SUV and Jeep enthusiasts who prioritise function and purpose-driven design. This expansion strengthens Titan’s dedication to products that blend toughness, adaptable fitment and striking modern aesthetics. It also supports the company’s ongoing expansion within specialty and off-road vehicle segments.

Engineered for genuine on- and off-road use, these new wheels cater to drivers with an outdoor lifestyle who refuse to compromise between high level performance and cutting edge looks. The Black Rock aluminium lineup includes multiple series and comes in a variety of finishes such as Gloss Black, Satin Black, Bronze and Gloss Silver Full Mach. These finishes offer a balance of classic and contemporary styling.

Available diameters include 17, 18 and 20 inches, covering popular bolt patterns, offsets and backspacing configurations for today’s most common trucks, SUVs and Jeeps. Designed as a function forward wheel solution, the Black Rock aluminium wheels provide the rugged styling and fitment options off road enthusiasts demand, all while maintaining uncompromised quality and performance.

Ryan Fuller, Styled Wheels & High-Speed Trailer Product Manager at Titan, said, “Customers want wheels that look great, fit right and hold up to real use. This launch expands the Black Rock aluminium offering with fresh styles and finishes while staying true to what the brand is known for: purpose-inspired designs.”

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DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has officially extended its exclusive tyre supplier and technical partnership with Two Wheels Motor Racing (TWMR) for the FIM Asia Road Racing Championship (ARRC). This renewed agreement will remain in force until the year 2031, continuing a collaboration that dates back to the very first season of the championship in 1996.

For nearly three decades, DUNLOP has worked alongside TWMR as the designated official tyre partner, helping to shape what is now Asia’s premier road racing series. Their joint efforts have consistently focused on delivering fair competition and world-class technical standards, ensuring that the championship remains a benchmark for motorcycle racing in the region.

Under the renewed contract, DUNLOP will supply high-performance racing tyres across all classes and provide comprehensive on-site technical support at every circuit. This long-term commitment reflects the deep trust between both organisations and their shared ambition to advance motorsports throughout Asia.

Ron Hogg, Promotion Director, TWMR, said, “I am delighted that we will be able to continue our partnership with DUNLOP through 2031. A collaboration spanning 30 years is a truly rare milestone and a testament to the unwavering passion both companies share for the development of motorsports in Asia. We are extremely proud of the strong relationship we have built over the years. As the championship continues to grow, we look forward to achieving even greater success together with DUNLOP for the future of motorsports in Asia.”

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Continental has responded to the changing landscape of modern gravel riding by adding a new 50 mm version of its Dubnital tyre to its product range. This tyre model first proved itself in fast paced cross country racing, where it became known for combining impressive rolling speed with dependable handling. Before this launch, gravel riders had already embraced the larger 55 mm Dubnital, and this slimmer 50 mm option now allows Continental to better serve those competing on increasingly aggressive and technical gravel courses.

Designed for surfaces ranging from dry to damp, including rocky trails, hardpack and medium loose dirt, the Dubnital 50 mm features a carefully arranged tread. Its smooth centre section keeps straight line riding efficient, while the raised shoulder knobs dig in to deliver strong braking traction and steady cornering when the ground turns rough or unpredictable. The tyre also incorporates Continental’s latest Tubeless Ready and hookless compatible designs, ensuring it works properly with current wheel systems without sacrificing the control or performance the Dubnital name stands for.

As gravel race routes become faster, rougher and more complex, this new 50 mm tyre is quickly becoming a top choice for cyclists seeking a genuine balance between speed, stability and toughness. For cross country and down country riding, the Dubnital remains a quick option for light mixed terrain and hardpack surfaces. But for gravel applications specifically, the 50 mm size unlocks a more aggressive setup, giving riders the confidence to handle tougher courses and unpredictable trail conditions.

Rosa Klöser, 2024 Life Time UNBOUND Gravel 200 winner and Continental Tires ambassador, said, “For me, the Dubnital 50 mm is one of the most anticipated tyres in gravel right now. Considering the clearance of most gravel bikes, adding a 50 mm Dubnital will make a lot of gravel fans very happy – including myself. The tyre inspires a huge amount of confidence, especially in corners where you can really maximise your speed thanks to its incredible grip and braking control. But what stands out for me is its versatility – it’s not just for technical gravel! It’s a fast, reliable all-rounder for riders who want extra comfort, grip and durability without sacrificing speed.”

Alexander Haenke, MTB and Gravel Product Manager, Continental Tires, said, “With the introduction of the Dubnital 50 mm, we are removing the boundaries between mountain biking and gravel once and for all. The Dubnital already surpassed its predecessor, the Race King, and now confidently straddles the line between the gravel and MTB segments. In this 50 mm dimension, it hits a distinct sweet spot for technically demanding off‑road races such as Traka, The Rift or Badlands. The Dubnital 50 mm delivers its well‑proven off‑road performance paired with low rolling resistance, high puncture protection and low weight — a trend born in the racing scene, now available to everyone.”

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