Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.

Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.

For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.

Bicycles

With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.

That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.

Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.

Urban hubs

So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.

Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.

Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.

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Pirelli has completed the renewal of its winter range with the Scorpion Winter 3, a tyre developed for SUVs in cold-weather conditions. That segment now accounts for more than half the global market and brings distinctive traits, notably greater weight and a higher centre of gravity, which demand dedicated internal structures and tread patterns.

The result is a tyre balancing performance across the many conditions of winter, from snow and wet roads to dry asphalt. It overcomes a traditional winter tyre compromise, giving SUV drivers consistent strength even in demanding situations, a claim already supported by a first independent test that ranked it best among its competitors. At launch, every size carries an A wet-grip rating on the EU tyre label, with noise between classes A and B. For the growing electric and plug-in hybrid portion of this segment, Pirelli also offers Elect technology, engineered specifically for those powertrains.

Development began with how tyres behave under heavy loads. The contact patch was redesigned to optimise pressure peaks, critical for mileage and even wear on heavy vehicles. This produced the generation's first major innovation: as the tread wears, the active edges within the contact patch, and therefore snow and wet grip, stay consistent over time. A dedicated carcass and tread design were likewise engineered for high vehicle weights.

The tread geometry adopts several Cinturato Winter 3 solutions, that tyre having recently won a test by the independent German association ADAC. These include a zigzag central groove for water evacuation and lateral snow grip, patented Snow Keeper Teeth that retain snow in the grooves to exploit snow-on-snow contact, and a high void ratio that aids snow and wet performance while countering aquaplaning. SUV-specific additions include stiffer tread blocks for handling and wear resistance under load, plus calibrated sipe density to preserve dry-road behaviour.

The compound draws on P Zero Winter 2 experience, using specific polymers such as Dual-Core Polymer, whose dual mechanism improves grip across conditions, while plasticisers broaden the operating temperature range. Engineers at Bicocca made extensive use of advanced Virtual Development techniques, simulating variables for precise results while cutting development time and prototypes, and driving simulators from static to dynamic helped target dry handling and enjoyment. The Pirelli Sottozero Center in Swedish Lapland enabled year-round snow and ice testing, partly indoors.

Launching in 30 sizes from 18 to 22 inches, the tyre offers Elect technology, which can raise electric and plug-in hybrid range by up to 10 percent, the Pirelli Noise Cancelling System that reduces perceived cabin noise via internal sound-absorbing material and Seal Inside for pressure retention after external punctures. It joins the Scorpion family begun in 1986 for high-riding vehicles and first fitted to the Lamborghini LM002, now spanning summer, winter and all-season road and off-road products with a strong original equipment focus. It adds to more than 1,200 homologations, including bespoke work for Aston Martin, Porsche, Lamborghini, Lotus, Audi, BMW, JLR and NIO. With winter tyre or snow chain rules starting 15 November, it completes a Winter range fully renewed over two years, alongside P Zero Winter 2 and Cinturato Winter 3.

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Tyres Europe has joined 44 European organisations in backing a joint statement spearheaded by European Metals, which urges EU Member States to endorse a more rapid and robust application of the bloc’s trade defence arsenal. The statement advocates for extra personnel within DG TRADE’s trade defence units and greater reliance on existing instruments while pressing the Commission to introduce a fresh policy toolkit targeting state-driven market distortions.

For the tyre industry, these concerns carry direct consequences. European tyre production remains capital-intensive, encompassing over 70 plants, including retreading operations, alongside roughly 20 research and development centres. Of the 398 million tyres newly fitted across the EU in 2024, approximately 40 percent originated beyond the Union’s borders. In recent tyre proceedings, trade patterns evolved more swiftly than the EU could respond, both prior to and following the imposition of measures.

On 5 October, Tyres Europe published its position paper, ‘Towards a more effective EU Trade Defence Policy’, outlining its recommendations. Mirroring the joint statement, the paper requests additional resources for DG TRADE and advocates launching work on a new instrument designed to tackle systemic distortions.

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Sri Trang Group, the world’s largest fully integrated natural rubber company and the parent organisation of Sri Trang Agro-Industry Public Company Limited (STA) and Sri Trang Gloves (Thailand) Public Company Limited (STGT), concluded its flagship ‘One Sri Trang CG Day 2026’ initiative, built on the premise that strong governance underpins sustainability. The hybrid programme combined online participation with interactive training, drawing over 1,070 attendees, including directors, executives, staff and factory workers nationwide. Artificial intelligence made the material more engaging and accessible. Topics spanned business ethics, anti-corruption compliance, conflict-of-interest management, inside information handling and complaint procedures – framed as the bedrock of transparent operations that earn stakeholder trust.

Direction came from STA Executive Director Vitchaphol Sincharoenkul and STGT Chief Executive Officer Jarinya Jirojkul, who outlined the Group's governance policies and strategic priorities. Those policies provide guardrails for transparency, risk prevention, traceability and sustainable expansion, consistent with the organisation's vision and commercial goals. Both stressed that a culture of integrity and responsibility, grounded in Sri Trang's core values, buffers against pressures ranging from economic and technological disruption to natural disasters and competitive threats.

Rather than conventional lectures, organisers chose edutainment. A two-part miniseries, ‘The Domino Effect’, walked participants through real-world dilemmas in procurement, gift-giving and business hospitality, illustrating how conflicts of interest, misuse of inside information and whistleblowing cascade into consequences. AI-generated content added another layer, with virtual characters and simulated videos addressing code-of-conduct compliance, corruption, whistleblowing and complaint investigations. These dramatised situations helped staff grasp the fallout of poor decisions and recognise the right course of action, showing how AI can strengthen governance culture and broaden learning participation.

An interactive live quiz and discussion segment gave participants room to unpack scenarios and draw lessons on ethical decision-making, tied to the Group's code of business conduct and anti-corruption policy. The session reinforced the expectation that gifts be declined on all festive occasions and highlighted whistleblowing channels designed to safeguard reporters and keep identities confidential. Beyond the event, Sri Trang Group plans to continue the programme via its online self-learning platform, targeting full completion of refresher training and knowledge assessments within a month.

The effort dovetails with external benchmarks, including requirements of Thailand's Private Sector Collective Action Against Corruption, notably its top three-star CAC Change Agent status, alongside domestic and international ESG assessment standards. By tying its internal training push to these frameworks, Sri Trang Group signals that governance is not a one-off exercise but an ongoing commitment woven into how the organisation operates.

Highlighting the importance of corporate governance in global trade, Sincharoenkul said, “Transparency and good corporate governance are fundamental to business credibility, particularly within global supply chains, where stakeholders increasingly priorities raw material origins, traceability and responsible operations. Sri Trang Group is therefore committed to raising operational standards across every process so that our business partners, customers and stakeholders worldwide can be confident that every product comes from a transparent, traceable supply chain that supports our shared sustainable growth.”

Elaborating on the importance of instilling ethical awareness among employees, Jirojkul said, “Building confidence among customers worldwide depends on more than product quality. It also depends on the integrity, responsibility and commitment of every employee to doing what is right. STGT therefore prioritises embedding a corporate governance mindset into everyday work, because every action we take affects the trust that customers and stakeholders place in our organisation. When everyone upholds the same principles, we can deliver both quality products and lasting confidence to customers around the world.”

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TyreSafe, UK’s leading tyre safety charity, has joined forces with Wise in a newly announced partnership designed to reinforce the relationship between tyre safety, responsible workforce management and regulatory compliance. The collaboration draws on TyreSafe's specialised knowledge of tyre safety alongside Wise's track record in assisting organisations that manage compliant self-employed and subcontracted workforces.

The arrangement emerges amid continuing growth in last-mile delivery and subcontracted labour, where drivers often operate under demanding schedules, travel between numerous locations and face considerable time pressure. Those behind the partnership emphasise that safety needs to be embedded within everyday working practices, rather than treated as a matter to be resolved only after an incident or problem has already occurred.

Compliance for businesses engaging self-employed or subcontracted workers stretches from onboarding and verification through to ongoing workforce management. Nevertheless, responsible management involves considerably more than documentation and procedures. When vehicles are central to a worker's role, organisations must also establish whether those vehicles remain safe, roadworthy and adequately maintained. Tyres represent the sole point of contact between a vehicle and the road surface, making them vital to safety, yet they can be neglected when drivers and businesses concentrate on completing deliveries, attending appointments or meeting tight schedules.

Under TyreSafe's ACT framework, preventative checks are organised around three areas: air pressure, condition and tread. Wise serves sectors such as logistics, last-mile delivery and construction, having onboarded over 280,000 subcontractors, with more than 2,500 companies using its platform. Delivery drivers complete multiple drops and accumulate significant mileage, while construction subcontractors regularly meet kerbs, rough surfaces, debris and shifting site conditions, placing added strain on vehicles and their tyres. Both organisations believe problems are best tackled before they escalate into incidents, and the partnership will encourage businesses and drivers to view safe working conditions as an integral part of responsible workforce management.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to be working with Wise because there is a natural connection between what we both want to achieve. Businesses have a responsibility to make sure the people working for them are properly supported, and that includes creating the conditions for them to work safely. For drivers, tyres are fundamental to that safety. We know that professional and last-mile drivers can be working under considerable time pressure, travelling between multiple locations and completing demanding delivery schedules. That makes preventative tyre checks even more important.

“A few minutes spent checking air pressure, condition and tread can identify a problem before it becomes a breakdown, a delay or, more seriously, a road safety risk. This partnership gives us an opportunity to connect tyre safety with the wider conversation about responsible workforce management and to reach businesses and drivers who have a vital role to play in keeping our roads safe.”

Trevor Ruane, Accounts Director, Wise, said, “At Wise, our mission is simple: we improve self-employment by taking away the unnecessary stress, paperwork and compliance risk that businesses and subcontractors face. But compliance is about more than documents and processes. For businesses operating mobile workforces, responsible management also means thinking about the safety of the people doing the work and the vehicles they rely on every day.

“That is why our partnership with TyreSafe is so important. Tyre safety is a practical, everyday issue for drivers and businesses, particularly in logistics, last-mile delivery and construction, where people are constantly on the move and working to demanding schedules. We are pleased to bring TyreSafe’s expertise into that wider conversation and help reinforce the message that prevention, preparation and responsible management should be part of the working day.”

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