Smart mobility is as relevant as ever, with growing urbanisation rates in almost all countries across the globe. But the concept isn’t new. At least I recall reading about the future of driving when I was very young, and a university project concluded that in the future, cars would be able to connect to each other and slide onto some sort of rail system when driving on the highway, so nobody would have to worry about steering or speeding when covering the long stretches of the journey. Not surprising, the project couldn’t have been more wrong in its conclusion. But why didn’t it work? It would have reduced accidents, pollutant emissions, road wear and maintenance costs, and it would have probably been quite easy to develop guiding chips and software to let cars in and out of the chain.

Well, the answer is simple, and is proven by the fact that car sales are still going up worldwide in spite of an ever-growing range of alternative transportation methods available to the buyers: freedom. As global wealth keeps increasing, all societies can recognize that the first luxury people growing out of poverty take is to buy a car, in many cases even before considering taking out a mortgage to buy a house. Why do they do that? Obviously to signal their increased wealth to the people around them (it’s harder to show if your house is bought or rented), but also to enjoy the freedom of being able to go exactly where they want to go and when. In these corona times being able to move about without bumping into others in public transportation is of course also an important factor. If this wasn’t the case, car sales would be dropping rapidly. Public transportation is cheaper, if you compare it to total cost of ownership of a car it’s easy math, and in many cases it’s also faster and easier. Plus, you can be productive getting some work done or enjoying a good rest when you don’t have to sit at the wheel in a traffic jam.

For those who care about global warming and reducing the environmental impact, there’s even further incentive to get rid of the car, but still, this is not what we see in the new car sales figures – although you could argue that some people buy a new car because it pollutes less than the old one.

 

Bicycles

 

With all the new technology, it will be very interesting to see how smart mobility will be implemented in cities across the globe, and if it will change the trend for good. After all, it’s be big cities with massive population numbers that will make a difference for the planet. If we look at a city like Copenhagen, it has for many years focused on being the world’s best city to ride a bicycle in, and it has implemented many innovative structures allowing cyclists to zip from one place to another in a matter of minutes with minimal need to stop along the way. Some places bridges have been built just to cater to cyclists. No doubt you can get around faster and cheaper in Copenhagen if you ride a bike than by any other means of transportation.

 

Another thing that is becoming increasingly interesting in the big cities is the drone technology, now we have seen Chinese firefighters putting out high-rise fires using drones controlled from the ground, and many places they have also begun working as parcel or food delivery agents. But is there a viable case to argue that we will all be flying in private drone vessels instead of driving in cars in the coming decade? I wouldn’t bet my money on it. First of all, it would take long until the general public would trust a drone manufacturer enough to not fear dropping to the ground or being flung into a building or another drone mid-air at any moment. Second of all, they would most definitely run on electricity, which we know from electric cars means very heavy batteries and/or short operation times. Probably in colder regions you would also struggle with much lower performance during winter, and possibly weather conditions not allowing them to take off.

 

That’s another nightmare scenario – to be caught in a thunderstorm or hailstorm up in the air.

 

Naturally, the ultimate challenge would be that everyone would basically need to have a pilot license to operate them, and air traffic control would be an entirely new concept in this scenario. We have all seen movies like Stars Wars or The Fifth Element where flying vehicles somehow get into invisible lanes and layers, but it’s hard to see how that can go from fiction to reality.

 

Urban hubs

 

So, how can consumers most likely have their desire for freedom fulfilled within a smart mobility concept? Most likely by creating urban hubs or city line parking facilities, so it’s easy to take the car to, from, or between cities, but not inside them. At these hubs, you would park the car and jump on the next shuttle to anywhere in the city, or even ride a bike that you brought with you. Designing these hubs, along with ample green areas in the cities, is the only way that any city planner can create the grounds for real smart mobility, and not take people’s freedom away from them. Then the only thing left is to address the issue of the environmental impact caused by passenger cars, both combustion engine emissions and tyre pollution from wear during use and waste management at end of tyre life.

Tyre manufacturers don’t seem to be making huge changes to the technology yet, except for a few innovative products like the Michelin Tweel – and the ultimate challenge is of course that the vehicle so far has to be in contact with the road surface to move and handle satisfactorily. It’s hard to imagine any tyre concept where rubber against the road surface isn’t involved, and it’s also hard to imagine any tyre manufacturer supporting such a project, given the massive investments they have in their production equipment, which isn’t easy to readjust to put out something else. Well, at least not any serious manufacturer – there was a Chinese plant that stopped producing tyres this year to start producing face masks instead because of corona demand, but that probably says something about the quality of both products coming out of that factory, and it makes me very interested in reading their mission statement.

Ultimately, for tyre manufacturers to start investing in any game changing product development, we would have to see a development like we have seen with British Tobacco actually advertising against smoking – which is very much in line with the trends of the day but doesn’t seem rational from a business perspective. So, to conclude, I’ll venture a bet that we won’t see any drastic changes in how much smarter our mobility options will become until we either see a scenario that will allow people to experience the same level of freedom as owning a car, drastically reducing the environmental impact from driving and tyre waste, and/or creating cities where it utterly doesn’t make any sense to drive instead of hopping on the city’s smart mobility system, whatever that might turn out to be.

On 18 June, the prestigious 22nd ‘World Brand Conference and Release Ceremony of China's 500 Most Valuable Brands’ was held in Beijing, organised by the World Brand Lab. Demonstrating its industry leadership, Doublestar achieved an impressive brand valuation of CNY 116.208 billion (approximately USD 16.21 billion), securing the 93rd position overall and maintaining its position as the highest-ranked Chinese tyre brand for yet another year.

This recognition underscores Doublestar's strong market presence and consumer trust, built on decades of innovation and quality craftsmanship. Moving forward, the company has committed to strengthening its brand influence through continuous technological advancement and sustainable development. By focusing on research and production of safer, smarter and more environmentally friendly tyre solutions, Doublestar aims to not only meet evolving market demands but also drive the high-quality growth of China's tyre industry.

Continental Tires has achieved a major sustainability milestone with all its European tyre production facilities now certified under the International Sustainability and Carbon Certification (ISCC) PLUS standard. The certification extends to plants in Lousado (Portugal), Puchov (Slovakia), Korbach (Germany), Sarreguemines (France), Otrokovice (Czech Republic) and Timișoara (Romania), along with the supporting Industria Textil do Ave textile plant in Portugal. The company's Hefei facility in China has also earned this recognition, expanding Continental's sustainable manufacturing network globally.

The ISCC PLUS certification verifies Continental's compliance with rigorous traceability and documentation requirements for renewable and recycled materials used in tyre production. This system enables the company to track sustainable inputs throughout the manufacturing process using the mass balance approach, which allows gradual incorporation of eco-friendly materials while maintaining existing production systems. Continental is currently increasing its use of certified materials, including bio-based synthetic rubbers and circular-process carbon black, as part of its strategy to include over 40 percent sustainable materials in tyres by 2030.

As a globally recognised standard established in 2010, ISCC certification promotes climate-friendly, deforestation-free supply chains across multiple industries. It covers sustainable biomass, recycled materials and renewable resources, providing a framework for transparent, responsible sourcing. For Continental, this achievement represents both a validation of current sustainability efforts and a foundation for future innovations in eco-conscious tyre manufacturing. The company's growing network of certified facilities demonstrates its commitment to reducing environmental impact while maintaining product quality and performance standards across its global operations.

Jorge Almeida, head of Sustainability for Continental Tires, said, “The ISCC PLUS certification of all our European tyre plants is an important milestone and a strong signal for a more sustainable industry in Europe. But we're not stopping there. Our plants in other regions will follow step by step, like our Hefei plant, which is already certified. We have a strong ambition to make our tyre production more sustainable worldwide across our entire supply chain.”

Bandvulc has expanded its Wastemaster 5 tyre range with a new 315/70 size, enhancing options for urban waste collection and recycling vehicles. Originally launched in 2021, this robust tyre boasts a high load rating and is manufactured at ContiLifeCycle’s Ivybridge facility in Devon, which produces Bandvulc and ContiRe retread tyres.

The Wastemaster 5 incorporates ARMORBAND technology, featuring a reinforced rubber layer along the sidewall to resist scrubbing damage and prolong tyre life. Its advanced tread design includes wide zig-zag grooves for mud and water clearance, stone ejection features, stepped blocks and deep sipes for superior traction in tough conditions. This upgrade reinforces Bandvulc’s commitment to durability and performance in demanding waste management operations.

Eurogrip Tyres, India’s top 2 & 3-wheeler tyre brand under TVS Srichakra Ltd, today launched two exclusive retail stores in Chennai – at Selaiyur and Villivakkam. These outlets will stock a full range of two-wheeler tyres, tubes and biking accessories like helmets, alongside offering tyre care, puncture repair, fitment services and engine oil changes.

Catering to scooters, commuter bikes, performance bikes and superbikes, the stores provide diverse tyre patterns and sizes. They will also handle warranty claims for customers. The Selaiyur store is located at J C Group, Plot no 3, Agaram Main Road, Chennai - 600 073, while the Villivakkam outlet is at ST Enterprises, Old no 39E/New no 103, MTH Road, Chennai - 600 049. These expansions reinforce Eurogrip’s commitment to premium service and accessibility.

T K Ravi, COO, Eurogrip Tyres, said, “We are happy to reach out to more customers through our new branded retail stores. In a city that has a bustling two-wheeler vehicle population, there is a need to have more outlets to expand our network. Chennai is an important market for us, and we had opened our first branded retail store in Velachery last May. The response from customers and riders has been encouraging and we are happy to be launching 2 more stores in the city – this will help bolster our brand strength here. We plan to have more such signature stores in different cities to make our products and services easily accessible to customers.”