The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.
As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.
It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.
As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.
Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions
This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.
The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.
The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:
- The internet of things (IoT)
- The industrial internet of things (IIoT)
- Cyber-physical systems (CPS)
- Smart manufacture
- Smart factories
- Cloud computing
- Cognitive computing
- Artificial intelligence
This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G
The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.
Black spots
It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.
As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.
Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.
It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”
Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)
- Dara Jehangir Bharucha
- Firestone Tyre Company
- Philips Carbon Black Ltd
- Bayer
- Bhimrajka Group
- All India Rubber Industries Association
- AIRIA
- Indian Rubber Industry
Dara Jehangir Bharucha, Veteran of India’s Rubber Industry, Passes Away
- By Sharad Matade
- February 12, 2026
Dara Jehangir Bharucha, a respected stalwart of India’s rubber and polymer industry with a career spanning more than six decades, has passed away today. He was 90.
Born on January 12, 1936, in Mumbai, Bharucha graduated from St. Xavier’s College in 1955 before embarking on a distinguished professional journey in the technical side of the rubber sector. He began his career with Firestone Tyre Company in Bombay, working in its technical department during a formative phase for India’s tyre industry.
He later joined Philips Carbon Black Ltd in West Bengal, where he was associated with testing the first lot of carbon black produced in India — a milestone in the domestic rubber value chain. In 1972, Bharucha moved to Bayer, rising to become Regional Technical Manager and subsequently Technical and Development Manager at the company’s Thane headquarters.
Following his retirement, he continued contributing to the industry by joining the Bhimrajka Group in 1996, a leading distributor of performance polymers and chemicals in India. Even in his later years, Bharucha remained actively engaged with the All India Rubber Industries Association (AIRIA), participating in technical forums, seminars and industry deliberations.
Colleagues remember him as a technically rigorous professional with an unwavering commitment to industry development. His career mirrored the evolution of India’s rubber and polymer ecosystem — from import dependence to domestic capability.
Sanjay Sharma, JK Tyre Motorsport Pioneer, Dies at 61
- By Sharad Matade
- February 12, 2026
Sanjay Sharma, Head of Corporate Communication and Motorsport at JK Tyre & Industries Ltd, passed away on Wednesday at the age of 61. A central architect of organised racing in India, Sharma, widely known in Indian motorsport circles as “Hardy”, leaves behind a legacy that reshaped the country’s motorsport ecosystem over three decades.
Sharma joined JK Tyre & Industries Ltd in 1994 with a mandate to professionalise its fledgling motorsport division. At a time when structured racing pathways in India were limited, he built a formal competitive framework that would become the backbone of the sport domestically.
In 1997, he spearheaded the launch of the JK Tyre National Racing Championship, creating a sustained talent pipeline for aspiring drivers. The championship went on to nurture several Indian racers who would make their mark internationally, including Narain Karthikeyan, Karun Chandhok, Aditya Patel and Armaan Ebrahim.
Beyond circuit racing, Sharma broadened JK Tyre’s footprint across rallying, karting and grassroots motorsport development. In 2000, he was instrumental in introducing organised karting championships in India — a decisive step in creating an entry-level ladder for young drivers. His long-term vision emphasised early talent identification and structured progression to international competition.
Under his stewardship, JK Tyre also strengthened its presence in rallying, supporting prominent drivers such as Gaurav Gill, while expanding competitive platforms across formats. Colleagues and competitors alike credit Sharma with institutionalising professionalism in an industry that had previously operated in fragmented pockets.
Tributes from across the Indian motorsport fraternity poured in on Thursday, describing him as a mentor, strategist and relentless advocate for the sport. Many credited his administrative foresight and corporate stewardship for laying the foundation upon which India’s contemporary racing structure stands.
Prinx Chengshan Hosts European Dealer Conference In Thailand, Unveils Future Strategy
- By TT News
- February 12, 2026
At a recent European dealer conference held in Thailand, Prinx Chengshan introduced its strategic direction for the coming years under the theme ‘PRINX REVEAL 2026 THE FUTURE UNVEILED’. The company marked the occasion by launching a new brand slogan for the European market - FUTURE READY TIRES -underscoring its ambition to co-create a shared trajectory with its regional partners amidst an evolving industry landscape.
A central component of the event was a tour of the company’s Thailand Smart Factory, where delegates observed advanced manufacturing systems in action. Led by General Manager Xu Jiangang, the visit highlighted the facility’s intelligent production lines, digital oversight tools and commitment to corporate social responsibility. Li Chongbing from the R&D Centre elaborated on the technological foundations underpinning Prinx Chengshan’s tyre quality, while Wang Hongdian of the Marketing Centre outlined a five-year product roadmap for both commercial vehicle and passenger car tyres tailored to European customers. Meanwhile, Wu Longfeng, Manager of Customer Service Department at Quality Management Centre, introduced an updated 2026 Claim Policy designed to respond more effectively to market expectations and reinforce the company’s integrated ‘Product + Service’ approach.


Strategic vision took centre stage as Li Xinming, Deputy Director of the Europe & Americas Sales Centre, discussed the company’s ongoing evolution from a traditional tyre producer into a globally competitive industrial group. He credited much of this progress to the enduring trust of European partners and conveyed optimism that the Prinx brand – rooted in innovation, craftsmanship and forward-thinking design – would continue to gain momentum through these collaborations. Thomas Wohlgemuth, General Manager for Europe, elaborated on the new brand identity and confirmed Prinx’s official entry into the European commercial vehicle tyre sector in 2026, with sustainability embedded across research, operations and partnerships.
Adding a dynamic dimension to the proceedings, British racing driver Luke Garrett made a guest appearance. As a sponsored athlete in the 2025 FIA European Truck Racing Championship, Garrett shared his experiences competing on Prinx Chengshan tyres, offering attendees a tangible connection to the brand’s values of determination, aspiration and performance.

Beyond the formal agenda, the company curated an immersive cultural programme that enabled participants to experience Thailand’s natural beauty and build stronger interpersonal connections in a relaxed setting. Looking forward, Prinx Chengshan intends to deepen its investment in research and development while capitalising on its smart manufacturing footprint across China, Thailand and Malaysia. The company envisions a future defined by sustainable growth, longer product life cycles and green innovation – bringing Chinese intelligent manufacturing to an ever-widening global stage through close collaboration with its European allies.
TVS Srichakra Posts Higher Quarterly Profit Amid Labour Code Charge And Grant Income
- By TT News
- February 12, 2026
TVS Srichakra reported higher standalone and consolidated profits for the quarter to December 2025, supported by revenue growth and grant income, despite exceptional charges linked to labour reforms and voluntary retirement costs.
Quarterly performance
Standalone revenue from operations rose to INR 8.50 billion in the December quarter, from INR 7.47 billion a year earlier. Total income stood at INR 8.52 billion.
Standalone profit before tax, after exceptional items, was INR 1.90 billion, compared with a loss of INR 0.36 billion in the same quarter last year. Net profit after tax was INR 1.42 billion, against a loss of INR 0.31 billion a year earlier.
Standalone earnings before interest, tax, depreciation and amortisation were INR 6.05 billion, representing a margin of 22.5 percent.
On a consolidated basis, revenue from operations rose to INR 9.17 billion, from INR 8.03 billion a year earlier. Profit before tax, after exceptional items, was INR 1.71 billion, compared with a loss of INR 0.56 billion. Net profit attributable to owners of the group was INR 1.12 billion, against a loss of INR 0.60 billion.
Nine-month performance
For the nine months, standalone revenue from operations increased to INR 24.77 billion, from INR 22.71 billion a year earlier. Net profit after tax was INR 4.81 billion, up from INR 2.64 billion.
Consolidated revenue from operations for the nine months rose to INR 26.62 billion, from INR 24.35 billion. Net profit attributable to owners of the group was INR 3.51 billion, compared with INR 1.10 billion in the previous year.
Exceptional items and regulatory impact
Exceptional items included recognition of grant income of INR 1.88 billion under an investment promotion capital subsidy sanctioned by the Government of Tamil Nadu in November 2021. The grant is to be received over 12 years in equal annual instalments, subject to conditions, and has been accounted for under Ind AS 20 using the income approach.
The company also recognised incremental estimated obligations of INR 1.17 billion on a standalone basis and INR 1.21 billion on a consolidated basis under the new labour codes, mainly on account of employees past services. The codes became effective from November 21 2025, though supporting rules are yet to be notified.
Under a voluntary retirement scheme, the company spent INR 0.13 billion in the quarter and INR 0.51 billion in the nine months.
During the nine-month period, subsidiary Super Grip Corporation incurred severance expenses of INR 0.04 billion.

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