The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.

As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.

It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.

As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.

Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions

This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1^st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.

The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.

The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:

•  The internet of things (IoT)
• The industrial internet of things (IIoT)
• Cyber-physical systems (CPS)
• Smart manufacture
•  Smart factories
• Cloud computing
• Cognitive computing
• Artificial intelligence

This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G

The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and  for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.

Black spots

It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.

As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether  dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.

Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.

It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”

Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)

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Bridgestone has reaffirmed its partnership with the Sporting Bears Motor Club by sponsoring the Golden Dream Rides competition for another year, with proceeds benefiting multiple children’s charities. The initiative builds on a collaboration first established in 2023 and underscores the company’s dedication to community-focused causes. Through this sponsorship, Bridgestone covers competition costs while also contributing directly to charitable funds.

The Sporting Bears Dream Rides offer passengers an exceptional opportunity to ride in classic or supercars in exchange for a donation, with every penny going to chosen children’s charities. Club members generously donate their vehicles, volunteer their time and cover personal expenses, ensuring that 100 percent of each donation supports those in need. To date, the club has provided more than 85,000 Dream Rides and raised over GBP 4 million, benefiting more than 400 children’s charities across the UK since its formation in 1989.

The Golden Dream Ride competition invites anyone who has engaged with Sporting Bears to share a photograph of their favourite moment with the club via official social media channels. Each month, one winner receives a Golden Dream Ride voucher redeemable for any available dream ride car at any Sporting Bears event nationwide. Beyond the contest, Bridgestone and Sporting Bears are promoting road safety as part of Bridgestone’s ‘Be a Road Safety Hero’ campaign, with volunteers conducting public tyre‑safety checks.

Sporting Bears recently announced its historic fundraising milestone at the Practical Classics Restoration Show in Birmingham. While the club is known for its presence at major events such as the two NEC classic car shows, Carfest and the British Motor Show, it also participates in more than 60 other events throughout the season. Bridgestone’s ongoing support helps sustain these activities and the broader mission of safer roads for all.

Clare Stephens, PR and Social Media Lead for Sporting Bears, said, “Our Dream Rides are all about creating unforgettable experiences while raising vital funds for children’s charities. Bridgestone’s support covers the cost of the competition, which ensures that even more money goes directly to the charities we support.”

Helen Roe, Senior Marketing Manager from Bridgestone, said, “We’re incredibly proud to support Sporting Bears and their Golden Dream Rides concept. It’s a fantastic initiative that brings together a passion for cars with a genuine opportunity to make a difference in local communities, whilst sharing vital tyre safety advice.”

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Apollo Tyres Ltd and Italdesign are set to mark over 25 years of collaborative tyre design at Milan Design Week, running from 20 to 26 April 2026. The partnership will display key co-creations, including the Vredestein Ultrac Sessenta and the latest Vredestein Quatrac Pro 2 all season tyre, which is scheduled for a summer release.

The collaboration between the Italian design house and the Vredestein brand has now reached 27 years, beginning with the 1999 debut of the Vredestein Sportrac. Designed by renowned automobile stylist Giorgetto Giugiaro, the Sportrac introduced an asymmetric pattern that boosted its sporty appearance, setting the stage for future projects blending aesthetics with high-performance engineering.

Launched in 2006, the Ultrac Sessenta was created by Italdesign to celebrate six decades of the Vredestein brand in Enschede, the Netherlands. The tyre’s name is Italian for the number 60, a tribute to its designers. It features a distinctive tread pattern that enhances performance and handling as an ultra-high-performance summer tyre.

The latest joint effort, the Vredestein Quatrac Pro 2, goes on sale in June. This ultra-high-performance all-season tyre incorporates a sidewall design that portrays the seasons through a seamless mix of solid and void elements, with flowing graphics hinting at leaves, snow and rain. Its overarching Passage theme reflects seasonal cycles and travel through varied conditions, while visual references to water ripples, wind and motion underscore the tyre’s advanced all-season capability.

Udyan Ghai, Head of Marking, Apollo Tyres Ltd, said, “The partnership with Italdesign has endured because we share the same ethos regarding the union of performance and aesthetics in modern product design. Both the Ultrac Sessenta and Quatrac Pro 2 demonstrate how tyre design can enhance not only function, but also visual identity.”

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DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has achieved a major milestone as its BLUE RESPONSE TG tyre secured first place in the overall ranking of a tyre test conducted by Auto Motor und Sport, a premier German automotive publication. This marks the first major test victory for the summer tyre since its market introduction.

The BLUE RESPONSE TG represents the inaugural Dunlop brand summer tyre developed by Sumitomo Rubber Industries specifically for the European market following the company’s acquisition of the Dunlop brand trademark in Europe, United States and Australia. Auto Motor und Sport is widely recognised for its rigorous evaluation standards regarding vehicle performance and safety, making it a highly influential medium in European tyre assessments. The publication’s circulation and technical expertise command deep trust from both automotive experts and enthusiasts.

Securing the top overall ranking in this test demonstrates the advanced technology and high level of refinement embedded in the BLUE RESPONSE TG. For safety-conscious consumers and those prioritising driving performance in the European market, the assessment results are expected to serve as a crucial reference for purchase decisions.

During the test, the BLUE RESPONSE TG in size 195/55R16 was fitted to vehicles including the Hyundai i20 and INSTER. The tyre earned high marks for delivering balanced wet and dry road performance. On wet surfaces, it stood out for grip and braking distance, while on dry roads, it excelled in handling and braking. These combined strengths led to the tyre’s overall victory. The BLUE RESPONSE TG is engineered to achieve both high-level safety and dynamic traveling performance.

Markus Bögner, President of DUNLOP Tyre Europe GmbH, said, “I am really delighted that the first DUNLOP tyre we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tyre business in Europe, which started on a full scale in January. We will continue to provide ‘Experiences that exceed expectations’, which is one of the brand value propositions of DUNLOP, for more customers.”

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Pirelli has reported a dominant all-Ducati podium in Race 1 of the Dutch Round at Assen, the third fixture of the FIM Superbike World Championship. Nicolò Bulega extended his perfect start to the season with a seventh consecutive victory after a close contest with team-mate Iker Lecuona, who settled for second. Sam Lowes finished third, completing the manufacturer’s sweep. All three riders selected SC1 soft compound tyres for the front axle and SC0 soft rubber at the rear.

The weekend also highlighted the speed of Pirelli’s softest tyre options despite relatively cool conditions. During qualifying, Bulega established a new Assen lap record using the SCX supersoft rear, clocking 1 minute 32.144 seconds. That time shaved nearly half a second off the previous benchmark of 1’32.596, set by Lowes the prior year with the SCQ extrasoft compound. The other two Ducati riders on the front row, Lowes and Lecuona, also eclipsed the old record.

Elsewhere at the Dutch circuit, Jaume Masia won WorldSSP Race 1 on a Ducati, followed by Albert Arenas on a Yamaha and Tom Booth-Amos on a Triumph. Most of the Supersport field, including the top two, ran the SCX supersoft rear, while the third-place rider and nine others used the soft SC0; the SC1 was the universal front choice. In World Sportbike action, local rider Jeffrey Buis triumphed on a Suzuki, and the WorldWCR race went to Spain’s Maria Herrera on a Yamaha for her second win of the season. Both support classes employed DIABLO Superbike tyres with SC1 compound front and rear. Over the first two days, track temperatures varied from 16 degrees Celsius during early Superbike practice to 24 degrees for Supersport Race 1.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “Despite the low temperatures, typical of Assen at this time of year, soft tyres were used in both WorldSBK and WorldSSP. The development work Pirelli has carried out over the years has enabled us to improve versatility and widen the operating temperature window of our tyres. As a result, the soft compounds were used with track temperatures slightly over 20 °C, delivering excellent performance. The new SCX supersoft tyre range, already used last year as development specification E0126, allowed Bulega in qualifying to improve the 2025 lap record by almost half a second, which was set with an even softer compound, the SCQ extrasoft. The SC0, on the other hand, starred in Race1: given the rather low temperatures, the riders preferred an already well-established solution to the development alternative F0298.

“In WorldSSP, both rear options – SCX and SC0 – proved equally competitive, as confirmed by the choices made by the riders on the podium.

“At the front, in both classes, the choice was unanimous: SC1, which ensures good grip and stability. For tomorrow’s Superpole Race, in dry conditions, we expect the SCX supersoft to be used at the rear, as it is more competitive over the 10-lap distance thanks to the extra grip compared to the SC0.”

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