The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.

As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.

It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.

As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.

Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions

This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1^st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.

The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.

The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:

•  The internet of things (IoT)
• The industrial internet of things (IIoT)
• Cyber-physical systems (CPS)
• Smart manufacture
•  Smart factories
• Cloud computing
• Cognitive computing
• Artificial intelligence

This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G

The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and  for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.

Black spots

It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.

As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether  dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.

Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.

It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”

Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)

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CEAT Kelani Holdings has been recognised as the Best Tyre Manufacturer in the Component Manufacturer category at Sri Lanka’s inaugural Automobile Industry Awards, a distinction that underscores its dominant role within the nation’s expanding vehicle assembly sector. The awards, organised by the newly established Automobile Industry Council, were presented during a formal ceremony at Temple Trees, drawing a distinguished audience of government ministers, senior bureaucrats and key industry stakeholders.

The company’s commanding presence is particularly evident in the original equipment segment, where it supplies tyres for over 90 percent of all vehicles assembled domestically. Since initiating its original equipment supply chain in 2012, CEAT Kelani has grown to become the preferred partner for assemblers, delivering more than 150,000 tyres annually for a broad spectrum of vehicles, from passenger cars to commercial trucks. Its products are now fitted as standard equipment on more than 30 locally assembled models across 11 international brands.

This position of strength is further validated by the company’s attainment of the IATF 16949:2016 certification, marking it as the first tyre manufacturer in Sri Lanka to achieve this globally respected automotive quality standard. The tyres supplied to vehicle makers undergo exhaustive validation processes, demonstrating superior outcomes in critical areas such as safety, braking performance and durability while also exhibiting low rolling resistance to improve driving efficiency.

Beyond its industrial achievements, CEAT Kelani contributes substantially to the national economy by conserving foreign exchange through import substitution and sustaining the livelihoods of over 10,000 rubber cultivator families through domestic natural rubber sourcing. The Automobile Industry Council, which hosted the awards, functions as a private-sector-led entity established with government support to foster sustainable growth and collaboration between public and private stakeholders.

The inaugural awards ceremony forms part of the Council's broader mission to promote global best practices and governance standards within the local industry. As Sri Lanka's leading tyre brand, the company sells over 1.2 million tyres annually and maintains a presence in more than 110 countries, including US and Europe.

Ranked as the country's most valuable tyre brand by Brand Finance, CEAT Kelani has invested over INR 8.5 billion in Sri Lanka over the past decade, with a further INR 4.5 billion recently committed. The manufacturer supplies approximately half of Sri Lanka's automotive tyre demand while exporting around 20 percent of its output to 16 nations, reinforcing its status as a vital contributor to the national economy.

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Vittoria has expanded its Gravel Endurance Range by introducing new 700×50c and 700×55c tyre sizes across the Terreno T10, T30, T50 and T70 models. The gravel cycling discipline has transformed from a niche mixed-terrain activity into a multifaceted sport encompassing competitive racing, multi-day journeys, bikepacking and increasingly technical routes.

Although 40 mm and 45 mm options remain effective benchmarks in certain conditions, adoption of 50 mm and 55 mm widths is accelerating across racing and adventure circles. A wider footprint delivers improved traction on loose terrain, greater stability on descents, lower pressure capabilities and enhanced comfort during prolonged rides.

Within the racing segment, the trend towards larger tyres is unmistakable, with some competitors turning to mountain bike rubber for rugged courses. Tyre pressure management emerges as critical, as reduced pressure absorbs vibrations and maintains control on unpredictable surfaces. The average weight increase of approximately 70 grammes represents a modest compromise relative to performance gains.

For bikepacking and touring, wider tyres prove invaluable for managing heavier loads, delivering superior stability and cushioning over extended distances. The flexibility to adjust pressure enables navigation of both paved roads and isolated gravel routes. This preference aligns with frame design developments, as manufacturers produce bicycles with ample tire clearance to accommodate diverse styles.

The Terreno tread patterns are purpose-built for gravel surfaces and outperform traditional mountain bike designs. With the new sizes, the Vittoria Gravel Endurance Range now addresses the full spectrum from competitive racing to wilderness adventures, empowering cyclists to select optimal configurations for their ambitions across any terrain.

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Titan International has introduced the ITP CrossTrax tyre, a new product developed to enhance utility task vehicle performance in demanding agricultural settings. The company translated direct feedback from dealers and farmers into engineering specifications, addressing the specific operational challenges faced on modern farms. This initiative underscores a strategic move to tailor equipment for the evolving role of UTVs as essential workhorses beyond simple transportation.

The genesis of the CrossTrax tyre stemmed from field observations rather than laboratory work. During the Titan University Summit in early 2025, dealers highlighted persistent issues with tyre durability and machine downtime. Concurrently, farmers at agricultural shows reinforced these concerns, emphasising the need for a tyre built exclusively for farm work, distinct from recreational models, given that UTVs are now routinely used for hauling heavy supplies across fields, gravel and hard-packed roads.

The engineering response targeted the most frequent user complaints, namely flats from crop stubble and accelerated wear from mixed-terrain use. To combat these issues, the CrossTrax features an aramid-reinforced ply layer for enhanced puncture resistance against debris. It also incorporates a low void-to-tread ratio to improve stability across varying surfaces and utilises large tread blocks to promote even wear, thereby extending service life and reducing operational disruptions.

Reinforcing Titan’s commitment to customer-driven development, the new tyre line is now available in nine sizes, covering popular models like the Polaris Ranger, Kawasaki Mule and John Deere Gator, with three additional sizes forthcoming. Early field evaluations have reportedly affirmed the design priorities, with positive feedback on improved ride stability and durability. The CrossTrax ultimately aims to increase operator confidence while minimising downtime and replacement frequency.

Todd Hinson, Powersports Product Manager, Titan Specialty Division, said, “Hearing this input directly from dealers and farmers was really eye opening. CrossTrax is the result of taking those conversations seriously and acting on them. We built a tyre around what is actually needed for farm work today. CrossTrax reflects who Titan is, a tyre manufacturer with boots on the ground, staying close to our dealers and customers. We spend a lot of time understanding how equipment is actually being used on farms and building solutions around those needs. That approach has always shaped how we innovate, and it will continue guiding us moving forward.”

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DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has formalised a new multi-year partnership with the renowned Goodwood Revival motor sport event. This agreement, which extends for up to three years, builds upon the company’s longstanding sponsorship ties with the historic Goodwood Circuit dating back to its early operational years.

The upcoming Goodwood Revival, scheduled for 18–20 September 2026 at the English circuit, will feature a substantial DUNLOP presence. A 600-square-metre exhibition booth and dedicated VIP facilities are planned, alongside a prominent display of three 1966 Ford GT40 race cars. These vehicles, fitted with DUNLOP racing tyres, are slated to compete in the event’s featured races.

This collaboration represents a strategic initiative for DUNLOP following its brand acquisition in 2025, aimed at strengthening its European market footprint. The partnership underscores the company’s ongoing commitment to supporting the classic car community while driving business expansion across the European continent.

Charles Gordon-Lennox, 11th Duke of Richmond, said, “It is extremely fitting that Dunlop, one of the original partners of the Goodwood Motor Circuit, back in 1948, is to become the very first presenting partner of Revival. Their history, not only with the event and Goodwood overall, but also as a pre-eminent tyre manufacturer and innovator for well over a century, makes them the perfect brand to become our first partner of this standing. We are absolutely delighted to have them onboard.”

Yasuaki Kuniyasu, President and CEO, DUNLOP (Sumitomo Rubber Industries, Ltd.), said, “This partnership is an extremely important initiative that plays a central role in our brand strategy. Building on the shared heritage of DUNLOP and Goodwood, both of which have roots in England, we will work together with mutual respect to disseminate the value of the event and the appeal of motor sports to the world. We will strive to further evolve the brand and enhance its value.”

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