The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.

As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.

It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.

As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.

Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions

This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1^st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.

The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.

The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:

•  The internet of things (IoT)
• The industrial internet of things (IIoT)
• Cyber-physical systems (CPS)
• Smart manufacture
•  Smart factories
• Cloud computing
• Cognitive computing
• Artificial intelligence

This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G

The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and  for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.

Black spots

It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.

As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether  dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.

Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.

It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”

Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)

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ZC Rubber made a strategic statement at THE TIRE COLOGNE 2026, held from 9 to 11 June, using the event to reaffirm its enduring dedication to the European automotive sector. The manufacturer placed its advanced WESTLAKE and GOODRIDE tyre families at the forefront of its exhibition.

A clear strategic pivot for the region was evident, as the company mapped out a wider European direction. Visitors were shown a full pipeline of new passenger car and light truck tyres destined for a second-half 2026 release, presented alongside the proven commercial truck portfolio and a handful of carefully selected previews set for 2027.

Considerable interest gathered around the passenger car and light truck offerings, specifically the upcoming summer and all-season ranges. Performance enthusiasts examined the WESTLAKE ZuperFlex Z-137 and GOODRIDE RideMax G-147 for ultra-high-performance vehicles, while off-road specialists focused on the WESTLAKE TERRA LEGEND SL399 and GOODRIDE MUD LEGEND SL388.

The WESTLAKE Zuper4S Z-411 emerged as a central solution for Europe’s unpredictable seasons. Engineered to manage wet roads, snow and dry tarmac in one package, the tyre uses V-shaped grooves to rapidly clear water and slush. Its high-density 3D siping provides braking stability on icy surfaces, while a specialised compound ensures consistent grip and long life across wide temperature ranges.

Within the commercial truck arena, ZC Rubber highlighted its established WESTLAKE Gen II series, already valued by European fleets for mileage. The WSL2 steer tyre was presented as a tool for stable handling and fuel savings, featuring optimised pressure distribution and a low-heat compound. The WDL2+ drive tyre was shown to deliver strong traction and even wear thanks to its rigid blocks and belt-wrap technology. Motorsport attendees saw the upgraded WESTLAKE Sport RS2 displayed alongside the Red Bull Driftbrothers’ drift car, a product of close racing collaboration now under consideration for future public sale.

The company also offered glimpses of 2027 innovations, including the WESTLAKE Z-301 van tyre, the GOODRIDE All Season G-721 and new truck solutions like the WTL2 and GOODRIDE M2. The latest passenger car and light truck tyres are expected across Europe in the latter half of 2026, while the premium WSL2 and WDL2+ truck tyres are already available. ZC Rubber confirmed it will continue advancing product development and regional support tailored to Europe’s varied climate and transport needs.

Leo Liao, General Manager, ZC Rubber Europe, commented, “The Tire Cologne gave us an important opportunity to show not only a broader product portfolio but a clearer direction for Europe. We are focusing on products that respond to the way European customers actually drive, operate and make purchasing decisions – from year-round mobility to long-haul efficiency and durability. These products reflect how we are listening to European customers and partners, and how we are building a portfolio that is more closely aligned with local market needs.”

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Nokian Tyres has launched its Road Trip Guide consumer campaign, running from Monday through 19 June at NokianTyresdotcom/Guide. The initiative, themed around real drivers, real destinations and real roads, invites motorists to submit lesser-known travel spots including roadside diners, remote trails, scenic views and unique landmarks.

The campaign website includes a tyre quiz to assist drivers in selecting the appropriate tyres for their journeys, along with safety tips designed to keep attention on the scenery rather than roadside issues. On its social media channels, including Instagram, Facebook, TikTok and Threads under the handle @NokianTyresNA, the global tyre maker is sharing road trip safety advice, aspirational travel ideas and destination recommendations from tire dealers.

Several all-season, all-terrain and all-weather tyres from Nokian Tyres’ North American factory in Dayton, Tennessee, supply shops across United States and Canada. Popular models include the Nokian Tyres One, the Outpost all-terrain family, the all-weather Remedy WRG5 and the Surpass AS01, an ultra-high-performance tyre with puncture-resistant Aramid fibres introduced last year. The company, which invented the winter tyre, also unveiled the studded Hakkapeliitta 01, the first studded winter tyre with on-demand grip, available at tyre shops this fall.

Beyond the guide, Nokian Tyres is engaging travellers through a partnership with Alterra Mountain Company and appearances at Overland Expo events across United States. Globally, the company served as an Official Sponsor of the 2026 IIHF Ice Hockey World Championships, which concluded at the end of May.

Hans Dyhrman, Director of Marketing, Nokian Tyres North America, said, “Safety is the foundation of every journey, from daily errands to cross-country road trips. Our Road Trip Guide is a great place for drivers to turn for inspiration and information that will help them make the most of their summer travels.”

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Michelin has redirected industry focus towards its speciality tyre division, a lesser-known but strategically essential part of the group’s operations. During its latest Media Day, held on 9 and 10 June 2026, the company welcomed visitors to its Almería Test Center in Spain, known as CEMA – a facility deliberately chosen for its exposure to Europe’s most punishing weather conditions. At this site, the group rigorously pushes its products to their breaking points, underscoring how critical this lesser-known division is to overall corporate strategy.

Specialty tyres are presented as vital components for industries where operational failures carry severe economic and human risks. They ensure safe aircraft landings, maintain continuous mining output and boost agricultural machinery performance under strict technical and regulatory demands. Rather than simple rubber parts, these products function as high-technology assets that keep the global economy running smoothly, performing reliably in some of the harshest environments on earth.

Financially, this segment has become Michelin’s most lucrative tyre activity, generating 17 percent of group revenue with a 13.1 percent operating margin in 2025. First-quarter 2026 data showed volume growth of 2.5 percent, with further expansion expected in structurally growing markets like air transport, logistics and defence, where annual growth rates range from three to eight percent. Research and development investments, 90 percent of which remain in France, support this trajectory alongside a manufacturing scale-up at Bourges and new industrial processes in Le Puy, Troyes and Montceau-les-Mines.

Michelin enhances client performance through specialised teams, digital services and enduring partnerships backed by 6,000 researchers and deep materials science expertise. Motorsport activities accelerate innovation by pushing tyres to their limits, while the CEMA facility itself serves as a unique living laboratory. With 113 kilometres of tracks, vast terrain and custom-built measurement tools from Clermont-Ferrand engineers, the centre is far more than a test track, standing as a central pillar of Michelin’s innovation strategy.

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Pirelli has achieved a historic electric vehicle lap record at the Nürburgring, courtesy of its P Zero Trofeo RS semi-slick tyres fitted to a Porsche Taycan Turbo GT with Manthey Kit. The car demolished the traditional seven-minute barrier by posting 6:55 minutes, outperforming all other production electric vehicles on the punishing circuit. A bespoke tyre version delivered decisive extra grip. This result marked a major improvement over the 2023 benchmark of 7:07.5 set by the Taycan Turbo GT Weissach. The rubber also features Pirelli Elect technology, designed to boost electrified vehicle dynamics.

The latest Nürburgring triumph cements the P Zero Trofeo RS as the definitive track tyre. Originally created as original equipment for hypercars and supercars, including custom variants for the Porsche 911 GT3 and GT3 RS, it has now entered the replacement market. This move brings Pirelli’s expertise from premium fitments directly to customers. Intended for drivers who demand ultra-high performance, the tyre also carries road homologation despite its track-focused design.

Developed specifically for the Porsche Taycan Turbo GT with Manthey Kit, this tyre is the first production model made with over 50 percent certified bio-based and recycled materials to contribute to a Nürburgring record. A dedicated logo on the sidewall identifies this composition. The natural rubber used holds Forest Stewardship Council certification, ensuring responsible supply chain management.

The P Zero Trofeo RS has recently earned top recognition from Tyre Reviews as the finest among the fastest tyres globally, citing dry grip and consistency. Auto Bild Sportscars also gave an exemplary rating after comparing five road-legal semi-slick tyres. Since its debut, the tyre has accumulated multiple records on the German circuit, including three in 2025: the electric vehicle lap record, the first 7:30 time for compact cars and the fastest touring car record.

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