The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.

As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.

It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.

As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.

Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions

This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1^st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.

The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.

The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:

•  The internet of things (IoT)
• The industrial internet of things (IIoT)
• Cyber-physical systems (CPS)
• Smart manufacture
•  Smart factories
• Cloud computing
• Cognitive computing
• Artificial intelligence

This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G

The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and  for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.

Black spots

It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.

As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether  dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.

Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.

It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”

Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)

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The AZuR network will take centre stage at the centenary annual conference of the German Rubber Society (DKG) in Fulda on 24 and 25 September 2026, where network coordinator Christina Guth will deliver a presentation titled ‘The Next 100 Years Are Circular’. Her address will illustrate how the network links rubber industry stakeholders and underline why collaboration across the entire value chain is indispensable to establishing a circular economy in the tyre sector.

Founded in Düsseldorf in 1926, the DKG marks its 100th anniversary by once again convening specialists from research, development and industry. The two-day gathering, held under the banner ‘100 Years of the DKG’, blends professional exchange with an examination of the sector's future direction. Guth's contribution centres on the argument that coming decades must be defined by circularity, as rubber and tyre manufacturers confront the pressing task of retaining products and raw materials in circulation for as long as feasible.

Achieving this demands more than isolated recycling solutions. It requires coordinated effort spanning producers, traders, collection and sorting operations, repair and retreading services, mechanical and chemical recycling, alongside science and policymaking. The AZuR network, established in 2020, now encompasses over 90 partners across Germany and Europe, uniting actors committed to a resource-efficient tyre circular economy. Science-industry cooperation features prominently, with materials analysis, life cycle assessments, sorting technologies and process research supplying the evidence base for advancing circular methods and informing sound commercial and political choices.

Numerous synergies exist between the DKG and AZuR, including expanded scientific exchange, joint work on recovered carbon black and other recyclates, quality standards for secondary raw materials, and knowledge transfer to emerging scientists and engineers. Guth maintains that materials expertise and circular economy competence are inseparable, arguing that reusing high-quality secondary raw materials in rubber compounds requires research, industry and recycling to jointly refine quality, processes and standards. The anniversary prompts AZuR to look forward, with digital product passports, circular design, greater secondary raw material use and shared quality standards offering pathways towards a circular tyre and rubber industry sustained by strong networks.

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Just Tires has opened a new location at 112 N Larkin Ave. in Joliet, bringing expert tyre and automotive care to a community known for its cruise nights and race weekends. The store welcomed customers on 23 September 2026, offering drivers a trusted destination for maintaining the vehicles that keep them moving.

Backed by more than 125 years of Goodyear expertise, the Joliet store’s technicians help customers select the right tyres and care for their vehicles, whether for daily commutes or trips to the track. The location carries a broad selection of Goodyear and Cooper tyres, including the Eagle F1 All Season for year-round performance, the Wrangler Steadfast HT for highway comfort, the Assurance WeatherReady 2 for all-weather driving and the ElectricDrive 2 for EV-focused performance, along with high-performance, all-weather and all-terrain options.

Services at the new store include tyre installation, TPMS sensors, air refills, oil changes, wheel alignments, brake service, battery replacement and free maintenance inspections. With cooler weather approaching, every service includes a complimentary Courtesy Tire & Maintenance Inspection covering tyre pressure, tread depth, battery, brakes and accessible fluids, plus free air to support proper inflation, performance and fuel efficiency.

To celebrate the opening, a sweepstakes running from 15 September through 15 October invites fans to purchase a set of four Goodyear tyres on Goodyear.com or through Goodyear Auto Service and Just Tires stores and submit an entry form. One randomly selected winner will receive a blimp flight certificate for two passengers, redeemable at any of Goodyear’s three US airship bases in Akron, Ohio, Carson, California or Pompano Beach, Florida.

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Sri Trang Group has been recognised for its philanthropic support with a plaque of appreciation at the Mahidol Day 2026 ceremony. The award was accepted by Somporn Pannarai, Chief Procurement Officer of Sri Trang Agro-Industry Public Company Limited (STA), on behalf of the Group's management. The presentation took place on 24 September 2026 at the Faculty of Medicine, Prince of Songkla University.

The plaque honoured benefactors who contributed to the work of the Faculty of Medicine and the Songklanagarind Hospital Foundation during the southern Thailand floods in 2025. Mahidol Day itself commemorates His Royal Highness Prince Mahidol Adulyadej and his lasting contributions to medicine and public health across the nation.

With its origins in southern Thailand, Sri Trang Group – represented by STA and Sri Trang Gloves (Thailand) Public Company Limited (STGT) – stated it was honoured to have backed initiatives benefiting the public. The Group reiterated its dedication to enhancing quality of life and supporting communities both in the South and throughout the country.

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Dr William Mars, Founder and President of Endurica, has been named the 2026 recipient of the Rubber Division, American Chemical Society (ACS) Melvin Mooney Distinguished Technology Award. The honour recognises exceptional technical competency demonstrated through significant and repeated contributions to rubber science and technology.

Dr Mars is widely regarded as a pioneer in elastomer durability, having developed critical plane analysis methods and fatigue life simulation techniques that are now employed throughout the global tire and rubber industry.

The award will be presented during a special event at the Global Polymer Summit (GPS), scheduled for 28–30 September in Louisville, Kentucky. As part of a science and technology awards symposium at the summit, the Endurica leader will deliver a special lecture.

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