The Plastics and Rubber Institute of Sri Lanka, and the Sri Lanka Association of Manufacturers and Exporters of Rubber Products, together with the assistance of the Export Development Board, conducted a two- day virtual workshop on Advanced Technology/Smart Manufacturing For The Rubber Product Industry In Sri Lanka, in December 2020. Despite the fact that the country was just raising its head from the deleterious aftermath of the first and second waves of Covid -19, the participation was beyond all expectations, thus indicating the weightage placed in keeping abreast of modern trends and moving with times by the industry community and the professionals and I presume that this is the current trend throughout the world.

As a member of the organising committee of the event and more as a hands-on person of the technologists of the not so modern generation, I realised that I was a curious and a rather passive observer of the currently fast unfolding industry scenario. The array of topics presented by local as well as overseas experts on their respective specialties was impressive. They covered Smart Energy Monitoring, IOT Built Industry Automation, Big Data Processing and applications, Conditioned based Monitoring for Maintenance, 3D/4D Printing, Virtual Product Design and Testing, Finite Element Analysis, and Product Failure Analysis.

It made me guessing with fascination, how much the information utilisation scenario in the manufacturing industry has metamorphosed during the past few decades since the times of two great discoveries/inventions, of Charles Babbage and Arthur. C. Clarke, that paved way for the evolution of the Information and Communications revolution. Charles Babbage (1791-1871) was an extraordinarily talented scientist, mathematician, economist and engineer. He is best known today - as he was in his lifetime - for inventing two types of cogwheel calculating machines, the forerunners of the modern computers. It was Arthur C. Clarke. after the crest of World War II, from his base in Stratford-On-Avon, England, as a young officer in the Royal Air Force, who dabbled in science fiction writing, floated the idea of global communications satellites in a 1945 letter to the publication Wireless World. It will be of interest to learn that the latter made Sri Lanka his second home and contributed in no small way to the development of ICT and astronomy in our country during the sixties and seventies.

As I gathered, with my rather limited knowledge of ICT, that the common features, of the modern-day innovations are generating a vast amount of real time data on all key aspects of the value chain, and interfacing between the value adding activities. Automation and reducing the dependability on the human factor has been another significant trend. Another key driver has been the necessity for reliability, agility and robustness in delivering products and services to the customer in the ever-changing customer preferences, which are again fueled willfully through product promotion and creation of new needs through massive adverting campaigns and mass communications. Companies are increasingly embracing the innovative technologies, to enable business growth, wealth accumulation, contribution to the national economies, which has helped in achieving improved quality of life, particularly in the traditionally termed developed countries.

Right through his anthropogenic evolution, Homo Sapiens or the “thinking man” has been characterised by the use of his brain to find easier and faster ways of doing things, which was an absolutely vital advantage for his survival in the primitive hostile environment. Commencing with use of stone tools, discovery of fire, and iron, this trend has continued throughout the history of mankind. During the more recent period of the last three centuries, which culminated in the Industry 4.0, some key landmarks, which reflect the quest of the mankind to better lives, through increased and efficient resource utilisation can be identified.

Revolutions

This process began in Britain in the 18th century and from there spread to other parts of the world. Although used earlier by French writers, the term Industrial Revolution was first popularised by the English economic historian Arnold Toynbee (1852–83) to describe Britain's economic development from 1760 to 1840. The first industrial revolution came with the advent of mechanisation, steam power and water power. This was followed by second industrial revolution which revolved around mass production and assembly lines using electricity. Henry Ford’s conveyor belt system was put into motion in December 1^st of 1913 in his Detroit manufacturing plant. Fully mechanised, or partially mechanised, assembly lines allowed Ford to offer a vehicle for a working family. One of his goals was to have a car that every family could own.

The car that every family would soon come to own was the Model T. His manufacturing plants would go on to produce over 15 million Model Ts and this is due almost entirely to his assembly line. In order to achieve a production of the Model T at such a high rate, he needed to break down the process of assembling the car to make it as efficient as possible to produce, while still being financially accessible.

The third industrial revolution came with electronics, IT systems and automation, which led to the fourth industrial revolution that is associated with cyber- physical systems. Some of the principles of which were the topics of the December Workshop. Generally speaking, Industry 4.0 describes the growing trend towards automation and data exchange in technology and processes within the manufacturing industry, including:

•  The internet of things (IoT)
• The industrial internet of things (IIoT)
• Cyber-physical systems (CPS)
• Smart manufacture
•  Smart factories
• Cloud computing
• Cognitive computing
• Artificial intelligence

This automation creates a manufacturing system whereby machines in factories are augmented with wireless connectivity and sensors to monitor and visualise an entire production process and make autonomous decisions. Wireless connectivity and the augmentation of machines will be greatly advanced with the full roll out of 5G

The fourth industrial revolution also relates to digital technologies that can create virtual versions of real-world installations, processes and applications. These can then be robustly tested to make cost-effective decentralised decisions. In short, this should allow for digital transformation and  for automated and autonomous manufacturing with joined-up systems that can cooperate with each other.

Black spots

It can thus be unanimously agreed that the emerging technologies have already resulted in tremendous benefits for mankind and that they have vast future potential in changing the entire human civilisation. While appreciating and accepting the usefulness of the technologies, I cannot refrain from contemplating on the black spots in the white cloth. The disadvantages of the digital technologies have been well documented throughout the world and some of these, include, data security, digital media manipulation, job insecurity, over reliance on gadgets, addiction, depersonalization, and social alienation, and stress related physical and mental illnesses and the list is not exhaustive. Diminishing of the human touch is considered by many, as a matter of grave concern, and its effect on the personal, ethical, family and social has already begun to reveal its dark side.

As an adaptive measure of the new normal mentality that followed the Covid-19 pandemic, “Social Distancing” intruded our day to day activates over the past one and half years. However, on thinking reflectively, it will be evident that Social Distancing actually had its beginnings in the first three industrial revolutions, while it got aggravated in the recent years. Dilemmas and debatable questions as to whether  dehumanisation is still progressing and what will be the outcome, if the current rate of rapid technology trend continues? These will become key challenges for the sociologists and sociopsychologists and the modern HR specialists. Prioritising automation and sub optimisation of the human resource, in the disguise of improving operational efficiency, as a business strategy of maintaining sustainability, could turn out to be short lived.

Over dependence on technology at the expense of losing the much-required human touch and interpersonal relationships, can be witnessed in many of the day-to-day activities, such as internet or online banking, bill payments, buying at super markets, home deliveries, and on-line webinars. I have personal experience of the short comings of on-line lecturing for students and on virtual workshops, which can only be utilised as a stop gap measure. As a person of the “old generation,” I find it an exhilarating experience to walk to the local bank, greet good morning to the staff, and having a friendly chat with the familiar cashier, while getting my transaction done. Some may equate such practices to lack of time management and productivity. Human interaction of this kind holds a special position in countries such as India and Sri Lanka, which has rich religious and cultural heritages, and adopting the new technologies as a panacea for improving all the aspects of efficiency and productivity in an effort be stay competitive can only be a short-term strategy.

It was Robert Frost, the American poet (1874-1963), who once philosophically remarked, “don’t ever take fence down, until you know why it was put up”

Obsolescence due to ineffective use or total non -use which we witness with machinery and equipment, may be applicable to the humans as well. It is said that the human body has about one hundred, vestigial organs, including the appendix, which have become nonfunctional, during the evolutionary process as a result on non-use and obsolescence. (TT)

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Continental has announced the sale of mycar Tyre & Auto, its Australian tyre and automotive servicing subsidiary, to Chinese automotive service platform Tuhu. The enterprise value of the deal stands at AUD 403 million (approximately USD 283 million), and closing depends on regulatory clearances.

The move aligns with the German company's broader intention to sharpen its focus on developing and producing tyres. For mycar, the change in ownership brings a parent whose priorities centre squarely on automotive services, giving the chain a stable footing to keep expanding. Roughly 280 outlets and over 1,600 staff fall within the scope of the agreement.

Back in 2018, Continental bought the business as a way to widen its Australian distribution reach and bolster its standing in the global tyre sector. Australia has since matured into a well-established and valuable market for the firm, which has simultaneously assembled a robust local sales operation. Across eight years under Continental, mycar gradually reinforced its Australian market position by adding stores, diversifying its offering and raising its profile.

Once the sale concludes, mycar will keep distributing Continental tyres in Australia and the two sides foresee room for tighter collaboration ahead. The chain's services span routine maintenance, tyres, brakes, suspension, batteries and general mechanical work, and its workforce ranks among the sector's largest in the country.

Dalibor Kalina, head of Continental’s tyre business in the Asia-Pacific region, said, “mycar Tyre & Auto has developed very successfully under the Continental umbrella and is now exceptionally well positioned in the Australian market. In Tuhu, mycar Tyre & Auto is gaining an owner with many years of experience who will actively drive the company’s strategic direction and sustainable long-term development. Tuhu and Continental have a longstanding and strong strategic partnership in China. With our own sales organisation in Australia and the continued distribution of our tyres through the mycar Tyre & Auto network, we will ensure seamless continuity for our customers.”

Min Chen, Founder and CEO, Tuhu, said, “Australia is a highly attractive and promising market for automotive services, and mycar Tyre & Auto is a distinctive business with a strong position in this market. We look forward to working closely with the existing management team and employees while continuing our longstanding partnership with Continental. As a new entrant to the Australian market from China, we are committed to adapting quickly to the local market and building on mycar’s strong foundation established under Continental’s management and its proven track record of responsible and reliable operations. By bringing Tuhu’s capabilities and experience to Australia, we look forward to continuing to deliver value, choice and convenience for Australian vehicle owners.”

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Apollo Tyres Ltd has commissioned a new Passenger Vehicle Testing Caravan, a sophisticated mobile workshop engineered to move tyre assembly preparation directly to the test track. The facility represents a strategic advancement over the company’s prior setup, intended to sharpen testing efficiency, responsiveness and customer alignment while elevating the standard of preparation work.

Purpose-built for on-site operations, the caravan integrates a dedicated assembly workshop with office space for engineers and client meetings. Both the workshop and meeting areas are fully air-conditioned, and an advanced balancing machine has been installed to achieve highly precise wheel and tyre balancing.

The enhanced balancing capability carries particular weight for high-speed comfort performance targets, reinforcing the company’s capacity to produce precise, repeatable testing outcomes. Apollo Tyres describes the investment as another milestone in its ongoing pursuit of continuous improvement, innovation and customer-centricity, further bolstering testing capabilities in support of world-class product delivery.

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WESTLAKE wrapped up its participation at IAA Transportation 2026 in partnership with Interpneu and Pneuhage Fleet Solution, using the event to highlight its newest Gen II commercial truck tyre advances. The brand’s presence at Hall 12, Booth B66 centred on four newly introduced products: the WSL2 steer tyre, WDL2+ drive tyre, WTL2 wide-base trailer tyre and WTR PRO trailer tyre. Each was available to order during the exhibition, underscoring two priorities for European fleets, namely reduced rolling resistance and improved mileage.

Over the course of the show, WESTLAKE representatives engaged with fleet customers, distributors and industry partners on subjects including tyre performance, operating efficiency and shifting fleet requirements. The booth’s theme, ‘Strong Service. Strong Network.’, embodied the company’s intention to collaborate closely with customers and partners so that stronger service support can be delivered throughout Europe. Availability, service and a robust local network were likewise shown to matter alongside tyre performance itself.

Central to the display was the Long Run range, made up of the WSL2, WDL2+ and WTL2 for steer, drive and trailer axle positions in long-haul work. Both the WSL2 and WDL2+ have now secured EU Tyre Label Class A for rolling resistance, sharpening the range’s fuel-efficiency emphasis while preserving mileage and operational capability. The WSL2 targets stable handling and high mileage, the WDL2+ blends mileage, traction and efficiency for drive axles, and the WTL2 wide-base trailer tyre prioritises fuel efficiency, stability and wet-road performance.

The newly launched WTR PRO trailer tyre was also featured, signalling the high-mileage direction of the PRO series for applications where mileage and wear matter most. It employs a wider tread, greater pattern saturation and a wear-resistant tread compound to encourage longer mileage and more even wear. Beyond the four new products, WESTLAKE exhibited selected Gen II commercial tyres and outlined its ‘Our Green Way’ approach, offering a wider view of the portfolio and its efficiency and sustainable transport aims. The company will keep developing its Gen II portfolio around practical fleet needs while reinforcing its regional product and service offering.

Leo Liao, General Manager, ZC Rubber Europe, said, “IAA Transportation is always an important opportunity for us to meet customers and partners across Europe and understand what is changing in their daily operations. This year, many of the conversations came back to the same priorities: fuel efficiency, mileage and operating costs. Our new Long Run and PRO products are developed around these needs, with each range focusing on different priorities while still delivering balanced overall performance. We will continue working with our partners to strengthen the WESTLAKE offering in Europe.”

Robin Brucke, Head – Commercial Product Group Management, Pneuhage Management GmbH & Co. KG, said, “For fleets, tyre performance is the foundation of efficient operation, but long-term value also depends on availability, service and a reliable network behind the product. Our cooperation with ZC Rubber and WESTLAKE has developed over many years, with products and services evolving together around the needs of the market. The new Gen II range continues that journey and gives us a strong platform to support fleets across Europe.”

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Santosh Rubber Machinery Pvt. Ltd. has received the Export Merit Award from the All India Rubber Industries Association for outstanding export performance in rubber processing machinery during 2025–2026. This marks the company’s 24th consecutive export accolade, underscoring decades of engineering excellence, quality manufacturing, customer confidence and international collaboration.

An ISO 9001-2008 certified enterprise, Santosh is a leading name in quality rubber machinery. Its Mumbai facility spans 36,000 square feet and houses an ultra-modern workshop equipped with heavy production machinery. A team of qualified engineers and professionals brings 50 years of experience since 1966, continually expanding the manufacturing range. The firm offers India’s largest assortment of rubber processing machinery under one roof.

Serving customers from India to markets worldwide, Santosh remains dedicated to designing and producing machinery that delivers performance, reliability and value. The company expressed gratitude to its customers, partners and entire team, whose commitment makes each milestone achievable.

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