Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session for students in grades one through three at Pirveli School-Gymnasium. The initiative employed an interactive and age-appropriate methodology to introduce young learners to fundamental ecological concepts.

The curriculum covered the detrimental effects of littering, the necessity of specialised disposal for waste tyres, used oil and batteries and the broader importance of resource conservation. Students were also taught practical, daily actions that contribute to environmental preservation and were shown how individual responsibility can collectively forge a cleaner future. The educational experience was reinforced through a participatory game that allowed children to engage with environmental topics via practical examples.

Upon concluding the programme, each student received a certificate and a symbolic gift. This activity aligns with the organisations' ongoing commitment to fostering environmental stewardship among youth, a priority that sees them regularly visiting schools to deliver engaging educational content. Such initiatives are designed to cultivate a sense of ecological responsibility from an early age, encouraging children to integrate nature conservation into their daily routines.

Established in 2022, Tegeta Green Planet operates as one of Georgia’s first authorised Extended Producer Responsibility organisations. The company offers membership to any business or individual entrepreneur subject to the nation’s EPR legislation, irrespective of their operational scale.

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Pirelli P Zero has made a prominent return to the Goodwood Festival of Speed, reinforcing its status as a leading choice for premium manufacturers. The 2026 edition features numerous high-performance vehicles equipped with tyres from the revitalised P Zero family. This widespread adoption underscores the range’s appeal, supported by over 300 homologations secured for the latest products across diverse vehicle types that prioritise performance, safety and driving enjoyment. The complete renewal of the P Zero line, initiated in 2023, is now showcased as original equipment on many contemporary models.

The festival highlights several bespoke applications, starting with the Ferrari Luce. For this model, Pirelli engineered a custom P Zero E tyre, merging high performance with over 55 percent bio-based and recycled materials in a record-setting 24-inch format. The semi-slick P Zero Trofeo RS appears on the Bentley Supersports, Porsche Taycan Turbo GT and BMW M2, while the Pagani Utopia Roadster adopts this tyre alongside the Cyber Tyre system, enabling direct communication with vehicle electronics.

The luxury electric segment is represented by the Rolls-Royce Spectre and Jaguar Type 01, both utilising P Zero Elect tyres with diameters reaching 23 inches. The P Zero Trofeo RS is also fitted to the Koenigsegg Sadair's Spear megacar and its LEGO Technic replica, the latter achieving a record of 111 kilometres per hour on the Goodwood Hillclimb.

All P Zero tyres share a technological foundation rooted in motorsport, serving as Pirelli’s primary testing ground. The company’s participation in over 350 racing events annually, including Formula 1, facilitates the transfer of innovations like virtual development processes to road tyre production. This continuous cycle ensures the P Zero range remains at the forefront of tyre technology for both track and street applications.

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Titan International, Inc. has officially introduced the new Titan ForestEDGE tyre line, engineered to meet the severe demands of contemporary forestry work. This release broadens the company’s existing forestry portfolio, positioning the ForestEDGE as a dependable and economically conscious alternative alongside its established Goodyear Logger Lug series. The tyre is specifically tailored for critical machinery including skidders and feller bunchers.

Engineered with a heavy-duty steel-belt package, the tyre resists damage from rocks, stumps and debris, while a specialised rubber compound promotes even tread wear and extended service life. Backed by Titan’s extensive engineering and field-testing heritage, the tyre offers boots-on-the-ground reliability. This combination of rugged construction and proven performance provides a practical option for fleet managers aiming to balance productivity with reduced operating expenses.

The ForestEDGE line is now available for ordering through authorised dealers in sizes 30.5L-32 and DH35.5L-32. Additionally, the 24.5-32 size is currently open for pre-orders, with shipments expected to begin in the third quarter of the calendar year.

Matt Werstein, Product & Engineering R&D Manager – OTR, Titan, said, “Forestry environments are often extreme. With the Titan ForestEDGE, we set out to provide a tyre that not only stands up to some of the worst conditions but also helps boost productivity and lower total operating costs. After extensive field testing, we're confident that the ForestEDGE line delivers the durability and value operators need to keep their machines moving.”

Andrew Hogan, Director – Pricing and Product Strategy, Titan, said, “Forestry work is demanding, not just on people but also on equipment and tyres. We worked closely with customers and dealers to understand where current solutions were falling short. The ForestEDGE is the result: a tyre line that’s tough, dependable and built around the realities of modern forestry work.”

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Kumho Tire U.S.A. is addressing the evolving demands of the American automotive market, where light trucks, including pickups, SUVs and crossovers, now represent 80 percent of new vehicle sales. As this segment continues to expand, the complexity of selecting the appropriate tyre has increased for owners. In response, Kumho is promoting its Road Venture family, which utilises a straightforward nomenclature and clear performance tiers to guide consumers towards the optimal choice for their specific lifestyle and driving requirements.

The Road Venture series is comprised of four specialised models, each engineered for a distinct driving environment. These include the highway-focused HT, the versatile AT52 for all-terrain use, the RT for enhanced off-road capability and the MT71, which is designed for maximum traction in mud-terrain conditions. This structured approach allows drivers to easily navigate the selection process based on their primary usage patterns.

Engineered predominantly for paved surfaces, the new Road Venture HT is an all-season highway-terrain tyre that prioritises a quiet, comfortable ride and dependable performance in diverse weather conditions. It holds the Three-Peak Mountain Snowflake certification for severe winter service and is backed by a limited treadwear warranty of 75,000 miles for P-metric sizes and 50,000 miles for LT-metric sizes, aligning its durability with higher-priced competitors.

For those requiring a compromise between on-road civility and off-road exploration, the Road Venture AT52 offers an all-terrain solution that manages dirt and gravel while maintaining low noise levels. It also carries the 3PMSF rating and comes with a 55,000-mile warranty for P-metric and 50,000 for LT-metric sizes. Bridging the gap between all-terrain and mud-terrain tyres, the new Road Venture RT provides rugged-terrain traction without forfeiting on-road refinement, supported by a 50,000-mile warranty. The lineup culminates with the MT71, featuring aggressive tread blocks and stone ejectors for superior grip in mud and rocky environments, catering to serious off-road enthusiasts.

Carolina Wagner, Vice President – Marketing, Kumho Tire U.S.A., said. "Tyres are one of the most important safety components on any vehicle, yet many consumers find the tyre shopping process overwhelming because of the sheer number of options available. Our Road Venture lineup was designed with a simple naming structure and clear performance distinctions to help drivers confidently choose the tyre that best fits their lifestyle and driving needs, whether they spend most of their time on the highway, explore trails on weekends or tackle demanding off-road terrain."

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