Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Continental has earned top recognition in the ‘Tires and Tire Management’ category of the International busplaner Sustainability Award for its Conti Urban HA 5 NXT tyre. The award celebrates groundbreaking vehicle parts, services and models that drive sustainability in the bus industry. Announced on the evening before the BUS2BUS trade fair, this marks the fourth time Continental has received this honour since the prize was first introduced.

A key feature of the Conti Urban HA 5 NXT is its material composition, with up to 60 percent coming from renewable, recycled or ISCC mass balance-certified sources. ISCC certification ensures full traceability of these raw materials across the supply chain. An externally verified life cycle assessment shows an 11 percent drop in greenhouse gas emissions compared to the earlier Conti Urban HA 3 model. The tyre incorporates natural rubber, renewable fillers, recycled synthetic rubber and rubber derived from mechanically processed end-of-life tyres.

Designed to address major trends reshaping urban transport such as urbanisation, electric mobility and digital fleet management, the tyre arrives at a time of strong growth in new bus registrations across the EU, especially in Germany and Poland. Electric bus adoption is rising sharply in markets like Germany, Sweden and Belgium, while conventional technologies lose ground. This shift underscores the need for tyres that support cleaner, more efficient city bus operations.

The Conti Urban HA 5 NXT delivers a 25 percent reduction in rolling resistance versus the prior generation, which can extend electric bus range by up to 15 percent. A new tread compound increases mileage by up to 15 percent compared to the Conti Urban HA 3 while maintaining a B EU wet‑grip label rating. A reinforced sidewall enhances resistance against curb and impact damage, and the optimised tread pattern improves traction and lowers noise, boosting passenger comfort.

The tyre works seamlessly with Continental’s digital ContiConnect system, allowing fleet operators to monitor pressure, temperature and wear in real time using sensors. This enables proactive maintenance, greater operational safety, fewer unplanned breakdowns and cost-effective fleet management. Since its launch in 2013, the International busplaner Sustainability Award has become one of Europe’s most respected honours in bus and transport, recognising companies that balance economic success with environmental care and social responsibility.

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Pirelli has created bespoke versions of its P Zero R tyre for Porsche 911 Turbo S, the most powerful version ever of the 911 model in its six-decade history. Drawing directly from motorsport expertise, this ultra-high-performance compound supports everyday sports car driving while delivering exceptional dynamic response. It shares the same technological DNA as Pirelli’s racing solutions, already well regarded in the prestige vehicle segment.

Engineered to harness 711 horsepower and 800 Nm of torque, this tyre ensures effective power transfer to the road. It enhances the car’s dynamic abilities and driving pleasure through consistent traction on dry, varied and wet surfaces, with a strong focus on wet safety and control. The tread pattern reduces noise for improved comfort, while lower rolling resistance boosts overall vehicle efficiency. The rear axle uses 325/30 ZR 21 tyres, 10 mm wider than before, and the front retains 255/35 ZR 20 for balanced handling.

Following Pirelli’s Perfect Fit philosophy, each tyre matches the precise technical needs of its vehicle. This longstanding collaboration with Porsche has also produced P Zero R fitments for the hybrid Porsche 911 GTS. The new Turbo S tyres carry the ‘N’ marking on the sidewall, signifying joint development for optimal performance across the 911 range.

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Sun Auto Network is strengthening its presence in North Carolina by consolidating several well-known local businesses under the Sun Auto Tire & Service banner. This integration includes Piedmont Tire, which finished rebranding in late 2025, and four Tire Max locations that made the switch this past March. The process continues with Jackson Auto Worx, while Liberty Tire & Auto is scheduled to follow later in 2026.

To celebrate these changes, Tire Max will host grand opening events over two weekends in April. The first takes place 9 to 11 April at the Madison and Stokesdale stores, followed by the second from 23 to 25 April at the High Point and Summerfield locations.

These community-focused gatherings will feature promotional giveaways such as tyres and a full year of free oil changes, along with other special offers. Through this investment, Sun Auto Network aims to benefit both local drivers and the wider North Carolina communities it now serves.

Michael Loa, Regional Vice President, said, "This is about creating a more unified and recognisable presence across the region. Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers."

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Scandinavian Enviro Systems AB (publ) (Enviro) has been informed that Infiniteria Sweden AB and Infiniteria Europe Sàrl plan to ask the Gothenburg District Court to immediately end Enviro’s ongoing company reorganisation. Infiniteria also challenges the legality of Enviro’s recent contract cancellations regarding their joint venture and has indicated it will seek damages as a result.

The reorganisation was originally approved by the same court on 27 February 2026. Infiniteria now argues that the process should be halted at once because its intended purpose is unlikely to be achieved and because continuing would be unfair to Infiniteria. Furthermore, Infiniteria has made clear it will oppose any reorganisation plan that Enviro might put forward.

Infiniteria disputes the validity of Enviro’s termination of their joint venture agreements, which occurred on 20 March 2026 under the Swedish Company Reorganization Act. While no formal damages claim has been filed yet, Infiniteria preliminarily estimates potential claims from the terminations at roughly EUR 84 million. This estimate partially overlaps with an existing arbitration claim against Enviro that was disclosed on 6 February 2026.

Enviro firmly rejects Infiniteria’s stance, asserting that its conclusions rest on incomplete and incorrect information, making them unfounded. Together with its legal advisors and the court-appointed administrator, Enviro is reviewing the matter and will respond to Infiniteria’s claims as directed by the District Court.

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