Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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On 18 June, the prestigious 22nd ‘World Brand Conference and Release Ceremony of China's 500 Most Valuable Brands’ was held in Beijing, organised by the World Brand Lab. Demonstrating its industry leadership, Doublestar achieved an impressive brand valuation of CNY 116.208 billion (approximately USD 16.21 billion), securing the 93rd position overall and maintaining its position as the highest-ranked Chinese tyre brand for yet another year.

This recognition underscores Doublestar's strong market presence and consumer trust, built on decades of innovation and quality craftsmanship. Moving forward, the company has committed to strengthening its brand influence through continuous technological advancement and sustainable development. By focusing on research and production of safer, smarter and more environmentally friendly tyre solutions, Doublestar aims to not only meet evolving market demands but also drive the high-quality growth of China's tyre industry.

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Continental Tires has achieved a major sustainability milestone with all its European tyre production facilities now certified under the International Sustainability and Carbon Certification (ISCC) PLUS standard. The certification extends to plants in Lousado (Portugal), Puchov (Slovakia), Korbach (Germany), Sarreguemines (France), Otrokovice (Czech Republic) and Timișoara (Romania), along with the supporting Industria Textil do Ave textile plant in Portugal. The company's Hefei facility in China has also earned this recognition, expanding Continental's sustainable manufacturing network globally.

The ISCC PLUS certification verifies Continental's compliance with rigorous traceability and documentation requirements for renewable and recycled materials used in tyre production. This system enables the company to track sustainable inputs throughout the manufacturing process using the mass balance approach, which allows gradual incorporation of eco-friendly materials while maintaining existing production systems. Continental is currently increasing its use of certified materials, including bio-based synthetic rubbers and circular-process carbon black, as part of its strategy to include over 40 percent sustainable materials in tyres by 2030.

As a globally recognised standard established in 2010, ISCC certification promotes climate-friendly, deforestation-free supply chains across multiple industries. It covers sustainable biomass, recycled materials and renewable resources, providing a framework for transparent, responsible sourcing. For Continental, this achievement represents both a validation of current sustainability efforts and a foundation for future innovations in eco-conscious tyre manufacturing. The company's growing network of certified facilities demonstrates its commitment to reducing environmental impact while maintaining product quality and performance standards across its global operations.

Jorge Almeida, head of Sustainability for Continental Tires, said, “The ISCC PLUS certification of all our European tyre plants is an important milestone and a strong signal for a more sustainable industry in Europe. But we're not stopping there. Our plants in other regions will follow step by step, like our Hefei plant, which is already certified. We have a strong ambition to make our tyre production more sustainable worldwide across our entire supply chain.”

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Bandvulc has expanded its Wastemaster 5 tyre range with a new 315/70 size, enhancing options for urban waste collection and recycling vehicles. Originally launched in 2021, this robust tyre boasts a high load rating and is manufactured at ContiLifeCycle’s Ivybridge facility in Devon, which produces Bandvulc and ContiRe retread tyres.

The Wastemaster 5 incorporates ARMORBAND technology, featuring a reinforced rubber layer along the sidewall to resist scrubbing damage and prolong tyre life. Its advanced tread design includes wide zig-zag grooves for mud and water clearance, stone ejection features, stepped blocks and deep sipes for superior traction in tough conditions. This upgrade reinforces Bandvulc’s commitment to durability and performance in demanding waste management operations.

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Eurogrip Tyres, India’s top 2 & 3-wheeler tyre brand under TVS Srichakra Ltd, today launched two exclusive retail stores in Chennai – at Selaiyur and Villivakkam. These outlets will stock a full range of two-wheeler tyres, tubes and biking accessories like helmets, alongside offering tyre care, puncture repair, fitment services and engine oil changes.

Catering to scooters, commuter bikes, performance bikes and superbikes, the stores provide diverse tyre patterns and sizes. They will also handle warranty claims for customers. The Selaiyur store is located at J C Group, Plot no 3, Agaram Main Road, Chennai - 600 073, while the Villivakkam outlet is at ST Enterprises, Old no 39E/New no 103, MTH Road, Chennai - 600 049. These expansions reinforce Eurogrip’s commitment to premium service and accessibility.

T K Ravi, COO, Eurogrip Tyres, said, “We are happy to reach out to more customers through our new branded retail stores. In a city that has a bustling two-wheeler vehicle population, there is a need to have more outlets to expand our network. Chennai is an important market for us, and we had opened our first branded retail store in Velachery last May. The response from customers and riders has been encouraging and we are happy to be launching 2 more stores in the city – this will help bolster our brand strength here. We plan to have more such signature stores in different cities to make our products and services easily accessible to customers.”

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