Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Titan International, Inc., a leading global manufacturer of off-highway wheels, tyres, assemblies and undercarriage products, has announced a decision to consolidate its North American manufacturing footprint. This strategic move will result in the closure of the company’s facility in Jackson, Tennessee, by the end of October 2026. The consolidation reflects Titan’s ongoing efforts to optimise operations and improve capacity utilisation across its existing network.

Production currently performed at the Jackson site is expected to be transitioned to other Titan facilities over the coming months. The closure will affect approximately 140 employees. Titan has committed to supporting these team members throughout the transition, working closely with local leadership to provide assistance that includes severance packages, continuation of benefits and job placement support.

Despite the Jackson closure, Titan will continue to operate a robust network of manufacturing facilities across North America. This network ensures the company remains well positioned to serve customers across a diverse range of off-highway end markets, including outdoor power equipment, powersports, agriculture, construction and earthmoving.

Paul Reitz, President and CEO, Titan International, said, “The decision to consolidate production and close the Jackson facility is difficult knowing the impact it has on our team members and their families. Titan continues to take deliberate actions to improve its operating efficiency while maintaining the flexibility and scale required to serve our customers.”

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America's Tire has entered into a new multiyear partnership with Major League Soccer’s Philadelphia Union, marking an immediate collaboration that will extend across several future seasons. Under the three-year agreement, the tyre retailer assumes the role of the Union’s Official Tire Retailer. Its branding will be prominently displayed on the rooftop of Subaru Park, complemented by field-level signage visible during broadcasts of home games. Beyond stadium presence, the company will engage fans through a digital and social content series featuring Union players and will also lend its support to the historic Army-Navy Cup.

Having established its first Philadelphia location in 2024, America's Tire has positioned itself as a local authority on tyre safety. The company now operates three area stores, including one in Burlington, New Jersey. This alliance with the Union broadens America's Tire’s existing commitment to road safety for professional soccer supporters, building on its role as the Official Tire Retailer of Major League Soccer during the league’s 31st season – a designation that encompasses marquee events like the MLS All-Star Game and MLS Cup.

In Philadelphia and across 20 other MLS markets, America's Tire provides tyres, wheels and wiper blades through online and in-store channels, supported by expert teams for safety checks and installations. In addition to the Burlington location, fans near the Union can visit its stores in Exton and Whitehall, Pennsylvania.

Tom Williams, Chief Experience Officer, America's Tire, said, "As America's Tire continues to expand its presence in the Northeast, our objective is to exceed customer expectations by ensuring consistent, reliable support across every interaction.”

Charlie Slonaker, Chief Revenue Officer, Philadelphia Union, said, "We're excited to welcome America's Tire as a partner of the Philadelphia Union. Through this partnership, we share a commitment to helping keep our communities safe by raising awareness about tyre safety and road readiness among our fans."

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Kumho Tire Canada has expanded its portfolio with the launch of four new tyre lines – the Ecsta Sport, Ecsta Sport S, Ecsta Sport A/S and Road Venture RT – tailored to the country’s diverse driving conditions. Rather than offering a universal solution, the company now provides specialised options that account for regional climate variations, varied road surfaces and different vehicle need.

Leading the lineup are the Ecsta Sport and Ecsta Sport S, the brand’s most advanced ultra-high performance summer tyres. Engineered with enhanced compound technology and optimised tread patterns, they deliver strong grip, precise handling and stability in both dry and wet summer conditions. For drivers seeking year-round versatility, the Ecsta Sport A/S brings ultra-high performance into the all-season category. Its next-generation compound, stiff outer tread blocks and efficient water evacuation grooves ensure consistent capability across dry, wet and transitional weather.

For those who venture off paved roads, the Road Venture RT bridges the gap between all-terrain and mud-terrain tyres. It combines aggressive off-road traction with on-road comfort, featuring reinforced casing, stone-ejecting grooves and a durable tread pattern built for stability and wet-weather confidence.

Warranty coverage aligns with each tyre’s intended use. The summer-focused Ecsta Sport and Ecsta Sport S come with a 45,000-kilometre limited treadwear warranty, while the Ecsta Sport A/S and Road Venture RT each offer an 80,000-kilometre limited treadwear warranty.

The four new lines – available in wide range of sizes for passenger vehicles, performance cars, SUVs and light trucks – will be sold through authorised Kumho Tire Canada retailers. They are also eligible for the company’s 2026 Spring Rebate programme, which provides qualifying customers with up to a USD 60 rebate during the promotional period.

“The Canadian market requires tyres that can perform reliably across a wide range of real driving situations. By introducing these four new products at the same time, we are providing drivers with options that reflect how and where vehicles are actually used across Canada – whether that means daily commuting, long‑distance travel, performance driving or off‑road exploration,” said a representative of Kumho Tire Canada.

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Hankook Tire faces a demanding technical assignment at Round 6 of ABB FIA Formula E World Championship Season 12 as the series descends on Madrid for the first time. The occasion is the 2026 CUPRA Raval Madrid E-Prix, scheduled for 21 March 2026 at the Circuito del Jarama, a storied permanent circuit situated just north of the Spanish capital. Jarama first acquainted itself with the series during pre-season testing in the previous season and now assumes its place as an official race venue. Stretching to 3.934 kilometres with 14 turns, it immediately distinguishes itself as the longest circuit in Formula E history, surpassing any previous track by roughly 400 metres. Its blend of fast, flowing corners and short straights places relentless emphasis on energy management and regenerative braking while simultaneously challenging the grip and thermal resilience of Hankook’s iON Race tyre.

Strategic complexity intensifies at this round with the introduction of PIT BOOST in a single-header setting for the first time since the mechanism debuted in Season 11. Drivers will be obliged to make a pit stop that replenishes the battery with an additional 10 percent energy in approximately 30 seconds. ATTACK MODE will also be available once, lasting six minutes. When coupled with an extended race distance of 23 laps, these factors shift the spotlight squarely onto tyre consistency and energy strategy across the entirety of the event.

From a technical perspective, Jarama imposes a distinctive set of demands that Hankook must navigate carefully. Although teams accumulated initial data during pre-season running at the same circuit in the prior season, March conditions for the race weekend could bring different ambient temperatures and evolving track surface characteristics. The layout subjects the tyres to sustained stress through rapid directional shifts and high cornering loads, making predictable warm-up behaviour, controlled thermal response and stable traction indispensable for both qualifying pace and race efficiency.

The race weekend schedule begins with Free Practice 1 on 20 March, continuing through Saturday’s race on 21 March. A Formula E Rookie Test will follow on 22 March, offering development drivers valuable track time at Jarama.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, “Madrid represents exactly the kind of challenge that tests every aspect of tyre performance. Jarama’s combination of high-speed corners and limited straight sections, together with the introduction of Pit Boost, creates a unique race dynamic. With teams working from a limited data baseline, the iON Race tyre is designed to deliver consistent grip and stable thermal performance across a wide operating window, supporting competitive and closely fought racing.”

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