Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Nokian Tyres has announced that its Hakkapeliitta 01 studded winter tyre is now available for purchase at tyre shops worldwide, roughly six months after unveiling the product. The Hakkapeliitta 01 represents a significant step forward in the brand’s rich history, introducing On-Demand Grip technology that allows studs to enter ‘OFF’ and ‘ON’ modes in response to driving conditions.

The Hakkapeliitta 01 was introduced in March at Nokian Tyres' Ivalo Test Center, situated north of the Arctic Circle in Finland. Dealer pre-sales for the tyre outperformed the company's expectations, a result highlighted in Nokian Tyres' half-year financial report. Designed for passenger cars, crossovers and sport utility vehicles, the new tyre is aimed primarily at the Nordic markets of Finland, Sweden and Norway, alongside United States, Canada and Japan.

The commercial launch coincides with the 90th anniversary of the Hakkapeliitta product family. Nokian Tyres has tested tyres at its Ivalo facility, one of the world's largest company-owned proving grounds and located about 235 kilometres north of the Arctic Circle, since 1986. Throughout the winter season, the company is sharing information and content across its sales markets and globally to build awareness of the new tyre. Consumers in the Nordics, North America and Central Europe can purchase Hakkapeliitta models, including the Hakkapeliitta 01, at tyre shops this fall.

Paolo Pompei, President and CEO, Nokian Tyres, said, “We are very pleased about the development of the Nokian Tyres Hakkapeliitta 01, which delivered good pre-sales in recent months. Its ability to adapt to changing winter conditions makes it popular with tyre dealers and an excellent choice for consumers who face challenging winter weather.”

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Goodyear has launched a ‘Golden Ticket’ sweepstakes offering one lucky enthusiast and a guest the chance to fly on the iconic Goodyear Blimp. The promotion runs from 15 September through 15 October 2026.

Participants can enter by purchasing a set of four Goodyear tyres through Goodyear.com or at Goodyear Auto Service and Just Tires stores, then submitting the entry form on the dedicated sweepstakes page. A random drawing will determine the winner, who will receive a flight certificate for two passengers.

The certificate can be redeemed at any of Goodyear’s three US airship bases: Akron, Ohio; Carson, California or Pompano Beach, Florida. The sweepstakes arrives as summer ends and weather becomes less predictable, encouraging drivers to prepare their vehicles.

Eligible purchases span Goodyear’s portfolio, including the Eagle F1 All Season, Wrangler Outbound AT, Assurance WeatherReady 2 and ElectricDrive 2. Buyers using Goodyear.com may also select Goodyear Mobile Garage, which dispatches a van and certified technician to install tyres at a chosen location. To enter without making a purchase, persons may submit an entry via the Official Entry Form.

David Cichocki, Managing Director, Americas & Chief Sales Officer at Goodyear, said, "We've been known to say, 'Blimps Are Cool. Buy Tires’, and this sweepstakes brings those two things together in a memorable way. Whether you purchase from the comfort of home through Goodyear.com or visit a Goodyear Auto Service or Just Tires location, you'll be driving on tyres you can brag about and have the chance to experience something truly iconic – a ride on the Goodyear Blimp."

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Continental has broadened its Conti Scandinavia winter tyre lineup with a new 315/60 R 22.5 steering axle tyre. The range is engineered for demanding winter road conditions, delivering dependable traction on snow, ice and wet surfaces while sustaining high mileage and efficient rolling performance. Retread solutions complement the portfolio to support long-term tyre management.

Developed specifically for challenging winter environments, the Conti Scandinavia family covers various axle positions. Optimised tread patterns and winter compounds provide traction and handling on snow-covered, icy and wet roads while meeting the durability demands of regional and long-haul transport. Continental's two-layer sipe technology plays a central role, supporting traction, driving stability and handling throughout the tyre's service life while contributing to mileage and rolling efficiency.

Special tread compounds stay flexible at low temperatures, maintaining grip without sacrificing operational performance. Low noise levels and year-round applicability add further versatility. Hinnerk Kaiser, Head of Bus and Truck Tyre Development at Continental, noted that winter tyres must deliver reliable traction and handling in challenging conditions without compromising mileage or efficiency, and that the Conti Scandinavia portfolio addresses these requirements while the new dimension expands customer choice.

The added 315/60 R 22.5 steering axle tyre strengthens Continental's winter offering for commercial vehicles and widens the portfolio's application range, giving customers greater flexibility in tyre configuration. Alongside new tyres, retreading extends casing utilisation, allowing fleet operators to maximise tyre assets over a longer period while upholding commercial transport performance requirements.

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Michelin unveiled the MICHELIN X Multi T2 at IAA Transportation 2026 in Hannover, presenting the trailer tyre in the widely used UK and Ireland size of 385/65 R22.5. Designed for regional and mixed transport operations, the tyre is engineered to manage heavy loads, resist lateral forces during manoeuvring and remain dependable across fluctuating operating conditions.

Compared with its predecessor, the X Multi T2 delivers as much as 15 percent greater mileage and up to 6 percent reduced rolling resistance. Its development centres on carcass stability and robustness, making it suited to demanding trailer duties spanning general cargo, containers, refrigerated goods, tankers and bulk haulage, along with car, specialised and heavy-haul transport. Such operations frequently involve peak loads, tight manoeuvring and inconsistent road surfaces, all of which affect tyre life, so a durable carcass and damage-resistant tread directly support cost-effectiveness.

Four principal innovations underpin the tyre. REGENION technology continuously forms new grooves as the tread wears, preserving grip and mobility throughout service life. The CARBION compound enhances mileage, rolling resistance and wear resistance. Within the structure, OPTICOIL is a weight-saving bead architecture, while DURACOIL strengthens the tyre-to-rim bond for greater stability. Michelin also employs POWERCOIL, a newer generation of lighter, longer-lasting steel cables.

As a multi-life product, the X Multi T2 can be regrooved and retreaded for notable total cost of ownership (TCO) savings. Regrooving takes place once tread depth reaches 3–4 mm, extending casing life in its most fuel-efficient state. Worn regrooved tyres can then be retreaded as Michelin Remix tyres at the company's Stoke factory, a process adding roughly 20 kg of raw materials versus about 70 kg for a new tyre. Retreads follow the local-to-local principle, being used exclusively within UK and Ireland, supporting skilled domestic jobs and avoiding export-related environmental impact. The tyre carries rolling resistance class B, wet grip class C and external noise class A under EU labelling, plus 3PMSF and M+S winter markings.

Andrew French, B2B Sales Director, Michelin UK & Ireland, said, “Alongside durability and versatility, Michelin recognises the growing pressure hauliers face to reduce rolling resistance, as trailers form an integral part of the total cost of ownership (TCO) equation. This is something our latest generation trailer tyre can help operators to achieve.”

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