Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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TBC Corporation, one of North America’s largest marketers of automotive replacement tyres, has introduced the Doral Powerline portfolio, which includes the Rugged Path RT tyre along with updates to highway terrain, all-terrain and passenger tyres.

The company distributes these tyres across North America and has added sizes to the collection.

To assist customers, TBC’s wholesale marketing team developed a toolkit, which contains showroom tools and digital assets, such as posts and web banners, to help retailers with the brand.

The Doral Rugged Path RT features tread blocks, grooves, and siping technology. It features a compound used for performance in winter, off-road, and cold weather. The Doral Powerline catalogue includes tyres for CUVs, SUVs, pickup trucks and passenger vehicles, with 200 SKUs ranging from 15-inch to 20-inch.

TBC Corporation states that several product lines within the portfolio have been redesigned. The Elite Edge A/S Passenger Touring features a centre rib and water channels for handling, while the tread design manages road noise. The Journey HT Highway Terrain uses channels and sipes to evacuate water and a contour to distribute pressure. The Road Ranger AT All-Terrain uses a profile for contact and pressure distribution, with tread and lugs to protect sidewalls.

Bill Schafer, Chief Revenue Officer, TBC Wholesale, said, "TBC Wholesale customers depend on us to listen to their feedback and improve our offerings so we can deliver more robust product portfolios that increase their speed and ease of doing business. This portfolio enables us to provide customers with a broader range of tyre sizes and improved tire technology, all while maintaining the trusted products they've relied on us for, for the past 70 years.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has entered a strategic partnership with the Road Haulage Association (RHA) to strengthen tyre safety standards within UK’s commercial vehicle industry. This collaboration unites TyreSafe’s educational expertise with the RHA’s membership of over 8,500 companies operating more than 250,000 commercial vehicles. The initiative also extends to coach and van operators, ensuring a broad range of professionals receives targeted maintenance guidance.

The joint effort tackles persistent tyre challenges among small and regional haulage firms by reinforcing compliance and efficiency across fleets and supply chains. Recent roadside checks at Lymm and Exeter revealed a clear divide: larger national fleets maintain high tyre standards, while smaller operators struggle with poor condition and practices. The partnership focuses on raising awareness of tyre safety, supporting legal obligations and promoting best practices in inspections.

Poor tyre maintenance can lead to roadside breakdowns, unsafe conditions, higher fuel costs, legal penalties up to GBP 20,000 and individual driver fines of GBP 200 per illegal tyre plus penalty points. Proper management reduces blowout risks, improves fuel economy and CO₂ emissions, lowers downtime and maintenance costs and ensures compliance. Tyres are essential for safe braking, handling, load stability and control.

TyreSafe and the RHA will collaborate on targeted communications and educational campaigns to elevate tyre safety standards across the commercial vehicle sector. The partnership supports all operation levels, from owner-drivers to major fleets, ensuring tyre safety is recognised as a fundamental pillar of safe and responsible fleet management across UK’s road transport network.

Stuart Lovatt, Chair of TyreSafe, said, “We’re delighted to welcome the Road Haulage Association as an official TyreSafe supporter. This partnership is about engaging with the haulage sector – from fleet operators to professional HGV, coach and van drivers. Heavy goods vehicles keep our economy moving, but they also operate in demanding conditions where tyre safety is essential. While many larger fleets are leading the way, we know there is more to be done to support smaller and regional operators with key information about tyre safety management. By working together with the RHA, we can bridge that gap – empowering operators, drivers and technicians with the knowledge they need to keep vehicles safe, compliant and efficient.”

Geraint Davies, UK Director of Partnerships at the Road Haulage Association, said, “We’re pleased to be joining TyreSafe as a supporter and to strengthen our focus on tyre safety across the sector. Our members operate in a highly regulated environment where safety, compliance and efficiency are paramount. Tyres play a critical role in all three. This partnership will help us provide practical guidance and support to operators of all sizes, ensuring they can meet their responsibilities while protecting their drivers, their businesses and other road users.”

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Tana Oy is expanding its waste processing portfolio with the launch of its Multi Waste Buckets MWB17 and MWB23, positioning the products as a lower-cost alternative to standalone pre-shredders.

The loader-mounted attachments integrate pre-shredding and bag opening at the point of loading, eliminating the need for separate shredding equipment. The approach is designed to streamline operations by reducing material size earlier in the process, improving feed consistency for downstream sorting, recycling and energy recovery systems.

The company said the integrated solution can lower operating costs by cutting the number of machines required on site, reducing fuel consumption and maintenance needs and minimising unplanned downtime. By removing additional handling steps, the buckets also aim to simplify internal logistics and improve site efficiency.

The MWB units are designed for plug-and-play installation across a range of wheel loaders and material handlers, enabling operators to process waste directly at the loading stage. The system delivers a particle size of roughly 300–400 millimetre and throughput of up to 90 cubic metres per hour, supporting higher recovery rates and reduced wear on secondary equipment.

Both models feature a three-axle design intended to optimise cutting performance and material flow, supported by higher torque on outer axles and a faster central axle. Additional design elements including protected bearings and self-cleaning structures are aimed at improving durability and reducing maintenance requirements.

The MWB17 targets 10–15-tonne loaders, while the MWB23 is designed for 13–20-tonne machines, allowing deployment across varying operational scales. The company said the products can either replace or complement conventional pre-shredders as part of efforts to improve cost efficiency and sustainability in waste processing.

“Pre-shredding is the critical first step in turning waste into value. With the TANA Multi Waste Buckets, we are bringing that step directly into the loading phase making the process simpler, more flexible and significantly more cost-efficient for our customers,” says Eetu Tuovinen, Product Marketing Manager, Shredders, Tana Oy.

Field experience has shown that integrating pre-shredding into the loading phase can streamline site operations. “Customers have seen immediate benefits in terms of reduced transport needs, smoother material flow and less downtime in downstream equipment. The ability to pre-process waste on the spot changes how efficiently the whole site can operate,” says Tuovinen.

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Finland-based Tana Oy has appointed Gerd Schreier as Vice President of Sales, Marketing and Channel Management, effective May 1, 2026, as the company sharpens its global growth strategy.

Schreier brings international experience in heavy equipment sales, aftersales and general management, having led global teams across direct and dealer networks. In the new role, he will oversee commercial operations with a mandate to expand market reach, strengthen channel alignment and drive consistent growth across regions.

Separately, the company named Olli Heinonen as Vice President of Product Marketing and Portfolio Strategy, also effective May 1. Heinonen, who has spent the past four years developing Tana’s distributor network across more than 50 countries, will now lead product and solutions strategy, with a focus on portfolio development and application coverage.

The leadership changes come as Tana seeks to scale its international footprint and reinforce its positioning in the waste management equipment market, with an emphasis on delivering measurable customer value and aligning product strategy with evolving global demand.

“Gerd brings exactly the kind of international commercial leadership and strategic mindset we need as we continue to grow our global presence,” said Jari Mennala. “His experience in building strong sales organizations and partner networks will be key as we sharpen our customer focus and accelerate growth.”

“I am passionate about building a more sustainable future through my work in the recycling industry. On a personal level, contributing to a circular economy is deeply rewarding and aligns with my values.

Professionally, I am motivated to be part of a leading organisation known for its strong customer reputation and commitment to excellence. I enjoy working in environments where innovation, responsibility and long-term impact come together to create meaningful change,” said Schreier.

“It has been a privilege to work closely with our global distributor network and to witness the strong commitment and collaboration that define Tana’s way of working. I am grateful for the partnerships we have built and the results we have achieved together. In this new role, I am excited to support the next phase of Tana’s product and solutions portfolio and strategic direction,” said Heinonen.

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