Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Comerio Ercole is all set to make a significant impact on the global stage in April 2026 with its participation in three major industry events – India Rubber Expo (IRE) 2026, Techtextil 2026 and Chinaplas 2026. The exhibitions will be an opportunity for the company to present cutting-edge developments focused on efficiency, sustainability and product quality while strengthening relationships with customers and partners from around the world. Drawing on its extensive heritage in calendering technology, the company will highlight how its advanced, high-performance systems are engineered to meet the rigorous demands of modern production environments.

The first in this series of engagements is the India Rubber Expo, scheduled for 7 to 10 April, where Comerio Ercole will be situated at Booth L-012A. Recognised as Asia’s largest and most significant rubber industry event, this exhibition provides a key opportunity for the company to present its specialised capabilities to the regional and global rubber manufacturing community.

At Techtextil 2026, the premier international fair for technical textiles and nonwovens, scheduled for 21 to 24 April, Comerio Ercole will be located in Hall 12.0 at Stand C41, where it will showcase its latest innovations for the nonwovens sector. Simultaneously, Comerio Ercole will be present at Chinaplas 2026 (21 to 24 April), the world’s leading trade fair for plastics and rubber, occupying Booth 2.1C85. This parallel participation underscores the company’s versatility and its ability to deliver tailored solutions across the technical textiles, plastics and rubber domains.

This busy month comes on the back of a successful presence at the recently held Tire Technology Expo 2026 (3–5 March) in Hannover, Germany. Comerio Ercole won the ‘Tire Manufacturing Innovation of the Year’ award and also managed to clinch a spot as finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.

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Continental is supplying a special edition of its new 30-mm Grand Prix 5000 TT TR tyre for the Bugatti Factor ONE, a distinctive bicycle born from the partnership between the prestigious automotive marque and high-performance bike manufacturer Factor Bikes. This collaboration steps outside traditional cycling regulations to merge automotive engineering precision with advanced bicycle innovation, resulting in a machine focused on aerodynamic efficiency, precise handling and stable control at elevated speeds.

The tyre selected for this exclusive bicycle represents one of two recent size additions to Continental’s Grand Prix 5000 family, a product line engineered for reliable performance across diverse road conditions. Developed with a focus on pure velocity, the Grand Prix 5000 TT TR utilises a simplified casing construction to reduce both weight and rolling resistance, a feature trusted by elite competitors.

Now available in 30 mm width, this tyre offers an expanded contact patch that improves stability and grip during fast cornering while maintaining composure over extended distances. This combination of confidence and control allows riders to tackle technical sections more aggressively, fully utilising the bicycle’s capabilities. As the fastest model within the Grand Prix 5000 lineup thanks to its specialised two-ply casing that further minimises rolling resistance, the TT TR is a fitting match for the limited-edition Bugatti Factor ONE.

Limited to a worldwide production run of just 250 individually numbered units, the Bugatti Factor ONE embodies the exclusivity and meticulous detail characteristic of the Bugatti name. With the Continental Grand Prix 5000 TT TR serving as a critical performance element, the bicycle delivers a riding experience defined by uncompromising engineering and a world-class collaborative vision.

Rob Gitelis, Founder, Factor Bikes, said, “We’re thrilled to have been able to work together with Continental to create these special edition Bugatti Continental Grand Prix 5000 TT tyres. We’ve partnered with Continental to provide the tyres for all our bikes, and since they make the best tyres in the world, it was a natural choice to collaborate with them on these very special tyres for the Bugatti Factor ONE.”

Karsten Jacke, Global Head – Bicycle OE Sales, Continental, said, “We are highly honoured to be part of this premium project. Each Factor bike begins with a non-negotiable purpose. And here, with the Bugatti Factor ONE, it was Bugatti’s maxim to provide nothing but the best for their customers. Both brands’ values of excellence, courage and dedication create a perfect match with Continental’s ambition to Lead the Ride. It’s just great to see this collab rolling on our special edition Grand Prix 5000 TT TR tyres.”

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TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, marked a significant milestone on 23 March 2026, celebrating seven decades in the automotive industry. In recognition of this achievement and the company’s broader influence, the Palm Beach County Board of Commissioners officially proclaimed the date as TBC Corporation Day, honouring the organisation’s deep-rooted impact on both its sector and the local communities it serves.

Originating in 1956 as a simple purchasing cooperative for tyre retailers, TBC has since evolved into a sprawling enterprise. The company now employs over 3,000 people, maintains more than 130 strategically located distribution centres across US and Mexico and operates globally. Its presence spans the entire automotive value chain, encompassing nearly 470 franchised Big O Tires locations alongside wholesale distribution, supply chain services and third-party manufacturing.

Beyond its commercial footprint, TBC prioritises social responsibility through its ‘Driven to Give’ initiative. This programme channels the company’s commitment to environmental stewardship and community engagement by fostering volunteerism, sustainable business practices and targeted corporate giving, ensuring a positive impact in the areas where its employees live and work.

Don Byrd, CEO, TBC, said, “At TBC, we are building on our legacy by focusing on our purpose to be the distributor, franchisor and employer of choice in the markets where we compete through a steadfast commitment to excellence. We are proud of what we’ve achieved in our 70 years, and we strive to continue to be the most trusted provider of innovative and efficient solutions for our customers, franchisees and business partners.”

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Atturo Tires, a leading private brand of performance-focused tyres for light truck, SUV, crossover, UTV, hybrid, EV and performance vehicles, has confirmed it will continue as the Official Tyre Partner of the Professional Fighters League throughout North America for the 2026 season. This marks the second year of collaboration between the performance tyre manufacturer and the rapidly expanding mixed martial arts organisation. Building on a successful 2025 campaign that delivered more than 300 million impressions, the renewed agreement underscores Atturo’s dedication to supporting the league’s growth.

The partnership will be featured across the PFL’s North American event schedule. Atturo’s presence will include in-arena branding at all 10 United States events, beginning in Pittsburgh and Chicago, as well as broadcast visibility on ESPN platforms. Further integration comes through continued sponsorship of the ‘Keys to Victory’ segment, where analysts break down matchups. Collaborative digital content and brand ambassador activations tailored for MMA audiences will also extend the brand’s reach.

Alongside the renewed agreement, Atturo has introduced two official brand ambassadors for 2026: welterweight Logan Storley and bantamweight Sergio Pettis. Storley, a former interim Bellator welterweight champion and four-time NCAA Division I All-American, is set to headline the PFL’s return to Sioux Falls on 2 May. Pettis, a former Bellator bantamweight champion known for his polished footwork and technical striking, will headline the 11 April event in Chicago against undefeated Mitch McKee.

Both fighters carry strong followings within North American MMA, offering Atturo meaningful connections to an engaged consumer base. Storley’s championship pedigree aligns with the brand’s performance-driven identity, while Pettis’s skill positions him as a central figure in the 2026 title picture. Through these ambassador relationships and the broader sponsorship framework, Atturo continues to embed itself within the league’s marquee moments and fan-facing platforms.

John Martin, CEO, Professional Fighters League, said, “We’re excited to extend our relationship with Atturo Tire, a brand that aligns with our dedication to innovation and performance. As PFL continues to expand globally – including new partnerships in France, China, Mexico and Central America – our North American events remain a major foundation of our programming, and Atturo is a strong fit for that regional focus.”

Michael Mathis, President, Atturo Tires, said “Atturo is proud to remain the Official Tyre Partner of the PFL in North America. The PFL’s North American fan base is passionate, fast-growing and deeply engaged – exactly the kind of audience that resonates with our high-performance product line. We’re thrilled to continue showcasing the Atturo brand alongside the PFL’s elite athletes throughout the 2026 US season.”

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