Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Falken Motorsports kicked off its new season in commanding fashion, leveraging the performance of Falken racing tyres to secure a podium finish at the 58th ADAC Barbarossa Prize. This event, originally intended as the second round of the ADAC RAVENOL Nürburgring Endurance Series (NLS) but elevated to the season opener after a cancellation, saw Sven Müller and Tim Heinemann claim third place in the No. 44 Porsche 911 GT3 R.

After qualifying 10th despite not completing a perfect lap, the duo demonstrated the tyres’ full potential. Starting driver Müller engaged in fierce battles from the opening lap, and the pair steadily advanced in their teal-and-blue Falken Porsche through the field to reach the top five by mid-race. In the closing stages, Heinemann delivered decisive overtakes, coming within a second of second place on the final lap to seal an early-season podium.

For customer team Max Kruse Racing, the Audi R8 LMS GT3, running on alternative fuel, finished 23rd with Jan Jaap van Roon, Tom Coronel and Rudy van Buuren. The sister car, driven by Dominik and Marcel Fugel alongside Benjamin Leuchter, placed 30th, while both VW Golf GTI TCR entries retired early. Falken Motorsports now prepares for the 57th Adenauer ADAC Rundstrecken-Trophy on 11 April, the third NLS round, building towards the ADAC RAVENOL 24h Nürburgring (14–17 May).

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Celebrating more than a century in the industry, Galaxy has launched its 100+ years campaign, a tribute to its enduring legacy as a premier name in construction, earthmoving and material handling tyres. The company has launched a campaign video highlighting the brand’s longstanding record of reliability, a reputation built on strength and resilience that has made Galaxy a global leader ready for any challenge.

With a history of serving customers worldwide through specialised, application-driven tyres, the brand’s success has been driven by popular models such as the Hulk, Beefy Baby, HTSR, LDSR, Yardmaster Ultra, MFS 101 SDS and Port Max. Now, drawing upon decades of engineering know-how, Galaxy is poised to expand into the UTV and ATV market this year. This strategic move broadens its portfolio across new off-highway applications while staying true to its commitment to innovation and dependable performance.

Scheduled to run throughout 2026, the campaign reinforces Galaxy’s role as a proven, steadfast partner – equipped to handle the extra load, no matter the destination. Click here  to watch the campaign video.

Angelo Noronha, CEO, Yokohama-ATG, said, “It is a moment of immense pride for all of us at Galaxy as we celebrate over 100 years of excellence in the off-highway tire segment. The campaign showcases the brand’s success over this period, deeply rooted in customer centricity. We are grateful to our global customers, partners and stakeholders for their trust and continued support throughout this journey as the brand marches ahead to the next century.”

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Michelin India has strengthened its retail presence in Pune with the launch of three new Michelin Tyres & Services (MTS) stores in partnership with Darshan Tyres. This expansion marks a significant step in broadening the company’s retail network across Maharashtra, driven by a commitment to bringing its products closer to customers.

Strategically situated in Hadapsar, Camp and Chinchwad, the three facilities span 2,500 square feet, 1,500 square feet and 2,500 square feet, respectively, placing them in key locations to serve the city’s expanding community of premium vehicle owners. Each location is equipped to deliver the full spectrum of Michelin’s passenger car tyre offerings, supported by advanced diagnostic technology and precision equipment for services ranging from alignment and balancing to fitting and repairs.

The venture builds on a longstanding partnership with Darshan Tyres, a well-established name in Pune’s automotive aftermarket with over 35 years of experience. Together, they now operate a network of 11 stores and two advanced detailing studios, combining Michelin’s technical expertise with Darshan Tyres’ deep local knowledge and service-focused reputation.

Shantanu Deshpande, Managing Director, Michelin India, said, ““Pune continues to be one of India’s fastest-growing automotive markets, with a strong base of premium vehicle owners. The launch of three new Michelin Tyres & Services Stores reflects our focused approach to expanding our retail footprint in high-potential markets and bringing our products and services closer to customers. This expansion is aligned with our plans to introduce Made-in-India passenger car tyres, reinforcing our commitment to delivering globally benchmarked products tailored for Indian consumers.”

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Toyo Tire has begun construction of a new research and development centre in Serbia, marking a further consolidation of its European operations.

The Japanese manufacturer held a groundbreaking ceremony recently at its factory site in the Municipality of Indjija. The event was attended by approximately 100 guests, including Aleksandar Vučić, President of Serbia, and Atsushi Saito, Japan’s chargé d’affaires ad interim to Serbia.

Scheduled to become operational in January 2027, the centre will serve as a hub for advanced processing technology. Engineers at the site will focus on developing rubber compounds and materials, as well as composite design and raw material evaluation.

Satoru Moriya, Director at Toyo Tire, said the facility would "establish a European operational model that coordinates R&D, production, and sales functions," with the aim of boosting the competitive advantage of brands such as Proxes.

The facility is located adjacent to the company’s Serbian factory, allowing the group to use existing proving grounds for driving tests. Toyo Tire expects this proximity to increase development efficiency and reduce the time required to bring products to market.

President Vučić described the investment as a sign that Serbia possesses the "human resources, infrastructure, and determination" required for advanced technological development.

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