Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Pirelli has been reconfirmed as the global leader in the Auto Components and Automobiles sectors within the Dow Jones Best‑in‑Class World and Europe indices, formerly known as the Dow Jones Sustainability Indices. The tyre manufacturer achieved this distinction based on its performance in the 2025 S&P Global Corporate Sustainability Assessment.

Pirelli, which remains the only tyre company featured in both the World and Europe indices, secured a score of 86 points. This result is the highest among all companies in both the Auto Components and Automobiles categories and far exceeds the sector averages of 34 points for auto components and 37 points for automobiles.

The company earned maximum scores across multiple criteria, including Business Ethics, commitment to Human Rights, Occupational Health and Safety programmes, supply chain ESG assessment and environmental management related to water, waste and energy. Additional top scores were recorded for biodiversity protection and Pirelli’s verified pathway towards its Net Zero by 2040 target, validated by the Science Based Targets initiative.

This latest recognition follows Pirelli’s reconfirmation in February 2026 as the only tyre manufacturer worldwide included in the Top 1 percent of the S&P Global Sustainability Yearbook 2026. Originally launched in 1999 as the first global best‑in‑class sustainability benchmark series, the S&P Dow Jones indices now cover 62 business sectors and assess more than 12,000 companies annually across regional and global levels.

Giovanni Tronchetti Provera, Executive Vice President Sustainability, New Mobility and Motorsport of Pirelli, said, “The confirmation of Pirelli at the top of the Dow Jones Best‑in‑Class indices is a testament to the solidity of a journey built on industrial innovation and responsibility across the entire value chain. This approach is embedded in our strategic and operational decisions, from technology to processes, from supplier management to the protection of people and contributes to strengthening the Group’s competitiveness while supporting its long‑term growth.”

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Shalva Akhvlediani, the Executive Director of Tegeta Green Planet, appeared on Radio Ucnobi on 15 April 2026, alongside Giorgi Guliashvili, Chairman of Wasteless. The broadcast focused on transforming waste into a resource, a key principle of the modern circular economy.

The discussion highlighted the necessity of properly managing automotive waste, especially end-of-life tyres, while addressing environmental and economic challenges in Georgia and worldwide. The guests argued that tyres should no longer be viewed as purely hazardous waste, as modern technologies and circular economy models can turn them into valuable materials for various industries.

A significant point of interest was rubber-modified asphalt. The speakers reviewed international practices and the potential for adopting this technology in Georgia, noting its proven durability, noise reduction benefits and ability to enhance road infrastructure while minimising environmental harm. The conversation also acknowledged local progress in sustainable road development.

As a follow-up, the guests referenced the GRAS 2026 conference, held in Tbilisi on 16 March 2026 and organised by Tegeta Green Planet and Wasteless. The event united local and international experts, private sector leaders and policymakers to discuss innovative technologies and circular economy applications. The conference served as a key platform for environmental awareness, demonstrating that the circular economy represents both an ecological duty and a basis for new economic opportunities and sustainable growth.

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DUNLOP’s natural rubber procurement subsidiary, SUMITOMO RUBBER SINGAPORE PTE. LTD., which operates as part of the supply chain partner Halcyon Agri Corporation Ltd., has been leading a major sustainability effort in Indonesia. Together with its Indonesian subsidiary PT Hok Tong, the Singapore-based producer and distributor launched the Traceability and Transparency Pilot Project, also known as the SNR Project, in South Sumatra in 2022. The initiative was designed to directly support smallholder natural rubber farmers in the region.

The project has successfully raised natural rubber productivity while simultaneously improving the earnings of local farmers. By enabling growers to achieve a stable income on existing farmland, the initiative has reduced pressure to expand agricultural areas. This outcome has contributed meaningfully to curbing deforestation that would otherwise result from farm expansion, demonstrating positive environmental and economic results for the DUNLOP Group’s sustainable procurement efforts.

Natural capital, including natural rubber, is recognised by the DUNLOP Group as an essential foundation for its sustainable business activities. Following the recommendations of the Taskforce on Nature-related Financial Disclosures, the group has assessed its dependence on and impact upon natural capital, along with associated risks and opportunities. Continuing to use natural rubber as a sustainable resource has been identified as a major management objective for the future.

Most natural rubber production is carried out by smallholders rather than large plantations, and insufficient knowledge of cultivation and processing methods can lead to lower productivity and unstable incomes. These factors also risk driving farm expansion and deforestation, as well as creating social issues in production areas. To address these challenges, the DUNLOP Group undertakes support activities aimed at improving smallholder productivity and living standards.

In collaboration with Halcyon Agri, support focused on enhancing traceability, transparency and producer welfare in South Sumatra. Using RubberWay, a risk assessment tool for natural rubber, the project identified risks related to wage levels and agricultural practices. Over roughly three years from 2022 to 2025, including a pandemic-related suspension, more than 1,000 farmers received assistance through field investigations, raw material distribution mapping, productivity training, fertilisers and guidance on fertilisation. As a result, natural rubber yield increased by up to about 19 percent, and farmers’ earnings rose by approximately 25 percent in the target region.

Halcyon Agri commented: “At Halcyon Agri, we believe that the long-term resilience of the natural rubber industry is closely linked to the well-being of smallholder farmers. Through our subsidiary, PT Hok Tong, and in partnership with DUNLOP, we are advancing a CSR programme in Jambi Province to strengthen farmer capabilities through training, agricultural inputs and on-the-ground support. We are honoured to collaborate with DUNLOP, whose strong commitment and investment have been instrumental in enabling this initiative. Through this partnership, we aim to enhance productivity, improve livelihoods and promote sustainable practices across the supply chain. We believe this collaboration will contribute to the long-term sustainability of the natural rubber industry and create meaningful value for all stakeholders.”

Mulyono, a farmer who received support, said, “After the application of fertilisers, the leaves and bark of a rubber tree showed clear improvements in their conditions, and the health states of the entire tree improved. The leaves became even greener, and the bark became thinner, which made tapping easier. As a result, the rubber yield increased from approximately 100 kg to around 125–130 kg. Support from Halcyon Agri and DUNLOP has led to the improvement of our livelihood, and we expect a project like this to continue in the future.”

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Bridgestone is broadening its winter truck tyre offering with the introduction of the Duravis Winter Drive, a new premium product designed specifically for mild European winter conditions. The tyre aims to help commercial fleets lower operational downtime and total cost of ownership by delivering extended mileage, better fuel efficiency and dependable winter traction.

The newly launched Duravis Winter Drive achieves a 15 percent mileage improvement over its predecessor, the Bridgestone RW-DRIVE 001.1, alongside a three percent reduction in rolling resistance compared to the previous generation. These enhancements allow fleets to cut both fuel consumption and carbon emissions while maintaining reliable snow traction throughout the tyre’s entire lifecycle, thereby minimising the risk of weather-related vehicle downtime.

Key performance gains are enabled by a fresh pattern design, a tailored compound and the integration of Bridgestone’s ENLITEN Technology, a next-generation suite that delivers customised and uncompromised tyre performance while boosting sustainability. Additional engineering features include new sipes geometry for improved traction until end of life, a higher contact area, increased tread depth and variable groove angles to extend wear life and mileage. Interlocking centre ribs further reduce rolling resistance and enhance fuel efficiency.

To support sustainable fleet management, the Duravis Winter Drive is engineered for regroovability and multiple retreads, extending tyre lifespan, reducing waste and lowering operational costs. Its retreadable design also aids fleets in cutting environmental impact. The tyre comes with integrated RFID for digital readiness and is designed for year-round use. Availability begins in size 315/80 R22.5 from May 2026, with additional sizes rolling out in August 2026.

Waqqas Ahmad, VP Commercial, Bridgestone EMEA, said, “Now more than ever, European fleets need both predictable, reliable performance and solutions that can help reduce operational costs. That’s why we’ve engineered a tyre that consistently and efficiently performs from the very first kilometre to the last. The Duravis Winter Drive is built to keep vehicles running and help fleets stay on the move with confidence.”

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