Banner image caption: Europäische Fachpressekonferenz, v.l.n.r.: Dr. Ralf Deckers (Bereichsleiter Research Experts, IFH Köln GmbH), Ingo Riedeberger (Director THE TIRE COLOGNE), Maximiliane Sarwas (Moderatorin), Gerald Böse (Vorsitzender der Geschäftsführung Koelnmesse GmbH), Stephan Helm (Vorsitzender BRV), Motorworld Köln

The German Tyre Retail and Vulcanisation Trade Association (BRV) and Koelnmesse has announced that the Tire Cologne 2021 will be a hybrid trade fair. It will be held in the classic trade format as well as in the digital format called the ‘TTC@home’. According to Koelnmesse, a global leader for Digital Media, Entertainment and Mobility segments, the two parallel formats would ensure that the industry participants from around the world, whether exhibitors or trade visitors, can exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.

Desperate conditions demand discerning measures
The event organisers have revealed that the trade fairs will be carried out safely and successfully while keeping all the safety measures in place. The stand
areas are limited to a maximum of 150 sq.m. Additional capacities are offered by the ‘Lead Café’ – consultation rooms that can be used flexibly. Koelnmesse has developed a host of measures under the ‘#BSAFE4BUSINESS’ in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair.

The digital platform developed by Koelnmesse, on which the TTC@home digital trade fair components are realised, is already currently being used successfully at DMEXCO, the largest trade fair for digital marketing & advertising in Europe that concluded today. ‘Digital’ exhibitors can present their products as photo and text information within the exhibitor showrooms and increase the attention their company attracts by embedding video content. Content on products and companies can be presented in digital panels or conferences to a circle of interested parties and in greater depth via special networking functions in chats or digital meetings. In addition to a large number of additional tools, TTC@home also supports new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021. All the exhibitors will receive a digital basic package at no charge. TTC@home thus also makes an important contribution to the digitalisation of the tyre industry.

Oliver Frese, Chief Operating Officer of Koelnmesse, (pictured above) said, "One thing is certain; trade fairs will remain indispensable. Only here can direct personal encounters for the maintenance of existing contacts and the initiation of new business opportunities be assured with precision and certainty. We are more than prepared to carry out trade fairs safely and successfully for all participants, and to thus provide the so urgently needed impulses for the further development of the industries.”

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Falken Motorsports has confirmed its continued commitment to the Nürburgring endurance scene, announcing its participation in both the full ADAC RAVENOL Nürburgring Endurance Series season and the prestigious ADAC RAVENOL 24h Race in 2026. The team, a favourite among fans, will once again field its distinctive teal-and-blue Porsche 911 GT3 R, which will carry the iconic number 44 on its doors.

Following a remarkably dominant 2025 campaign, the squad’s objective for the upcoming season is to maintain its recent trajectory of success. The past year saw Falken achieve an impressive tally of five overall NLS victories, a run that included four one-two finishes, alongside 12 podium appearances and two pole positions. This consistent high performance secured the NLS Speed Trophy for the second consecutive year, underscoring the team’s status as one of the most successful and well-supported outfits on the grid. This marks a continuation of a longstanding relationship with the circuit, as the brand has been a near-constant presence at the 24-hour race since 1999, becoming an integral part of both the competitive and wider event atmosphere.

Driver lineup continuity remains a cornerstone of the team’s strategy, with a blend of returning talent and established experience. Austrian Klaus Bachler, a proven winner on the Nordschleife with the squad, makes his return to the fold. He will be joined by Morris Schuring, who impressed by taking a victory in his very first race for Falken at the start of 2025. Further strengthening the roster are Sven Müller, a longstanding team member who also secured victory at last year’s NLS opener, and Tim Heinemann, a mainstay since 2022 who has built a formidable reputation for pace around the legendary circuit. This quartet combines extensive Nordschleife expertise with a proven winning mentality.

Beyond the driver changes, Falken will maintain a consistent visual identity, with the Porsche’s familiar livery remaining largely untouched. The number 44, a tribute to the brand’s first German headquarters in Offenbach, will also stay. In parallel with its own racing efforts, Falken will extend its technical partnership with Max Kruse Racing into 2026. The collaboration, active since 2021, has yielded numerous class successes on the Nordschleife. This commitment to the venue is further solidified by a renewed sponsorship agreement with the 24-hour race itself, which now runs through to 2028, while the Falken brand will also remain visible across competitor vehicles in the Nürburgring Endurance Series.

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Titan International has introduced the Radial Trail A/T, a new all-terrain high-speed trailer (HST) tyre described as the first true product of its kind in the industry. Unlike conventional trailer tyres that are often adapted from older light truck designs, this model has been engineered entirely from the ground up as a dedicated trailer tyre capable of performing reliably across diverse environments. Alongside this launch, Titan has announced a speed-rating upgrade to its established Radial Trail HD tyre.

The new Radial Trail A/T tyre’s field-tested design incorporates an aggressive tread pattern for enhanced traction on gravel, mud, grass and uneven backroads. The tyre also features a centre tread bridge that lowers rolling resistance to support better fuel efficiency and towing stability. Shoulder tread bridges promote even wear and extend the tyre’s lifespan while reducing road noise, and an open shoulder configuration helps dissipate heat and shed debris. Alternating scoops improve control on soft surfaces such as sand and mud, and extended tread elements along with a rim guard offer added protection against scuffs and impacts. The Radial Trail A/T is currently available in size ST235/75R15 LRE, with four additional sizes expected to roll out over the summer.

Now carrying an N speed rating, which allows for operation at speeds up to 87 mph (approximately 140 kmph), the updated Radial Trail HD tyre incorporates heat-resistant engineering to deliver reliable performance under demanding conditions while surpassing Department of Transportation standards. The enhanced Radial Trail HD tyres are available for order immediately.

Both product releases reflect Titan’s continued focus on advancing trailer tyre technology through purpose-built solutions. Whether used for long highway journeys or off-road exploration, these tyres aim to provide drivers with improved traction, durability, and dependability. Together, they represent the company’s broader effort to support trailer owners with greater confidence and peace of mind on the road.

Ryan Fuller, High Speed Trailer Product Manager, Titan Specialty Division, said, “Titan is setting a new standard in high-speed trailer tyre performance. The Radial Trail A/T is the first trailer tyre truly engineered for all-terrain conditions, not adapted from outdated moulds. Combined with the enhancements to the Radial Trail HD, we’re giving our customers unmatched confidence whether they’re hauling down highways or navigating rugged backroads.”

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Continental has once again been recognised as ‘Tire Manufacturer of the Year’ at the latest edition of Tire Technology International Awards for Innovation and Excellence, marking the fifth time it has received this prestigious honour. The independent jury acknowledged the company's groundbreaking tyre technologies, innovative measurement approaches and continuous production process enhancements for establishing new industry standards. Additionally, Continental received the ‘Environmental Achievement of the Year – Manufacturing’ award for its substantial progress in reducing water consumption during tyre production.

During the 3 March ceremony in Hannover, the jury specifically highlighted several key developments from Continental's 2025 initiatives. The company advanced sustainability through the adoption of renewable synthetic rubber components, including pyrolysis oil recovered from end-of-life tyres and recycled cooking oil. A collaborative effort with the Technical University of Braunschweig yielded an innovative method for detecting tyre wear particles using a specialised vacuum system positioned behind drive wheels, equipped with sensitive particle sensors capable of identifying even microscopic airborne debris from various vehicle locations.

The VanContact A/S Eco received special recognition as the first van tyre to achieve the highest ‘A’ rating across all three EU tire label categories – rolling resistance, wet grip and rolling noise. Continental's partnership with the Deutsche Gesellschaft für Internationale Zusammenarbeit promoting responsible natural rubber sourcing in Indonesia also earned jury commendation.

Between 2020 and 2025, Continental successfully reduced water withdrawal per metric tonne of product by over 10 percent across all production facilities, conserving an impressive 197 million litres of water. This achievement resulted from implementing advanced filtration and membrane technologies that enable approximately 90 percent of wastewater to be treated and reused. The company maintains a comprehensive water management approach, systematically refining processes related to heating, cooling and sanitation. External validation of these efforts came through a ‘B’ rating from the independent organisation CDP for Continental's 2025 water management practices.

Edwin Goudswaard, Head of Research and Development at Continental Tires, said, “Tyres are our passion. We are committed to optimising them and making our manufacturing processes even more advanced and resource-efficient. Our greatest strength is our global team, working together closely to develop highly creative and innovative solutions. The jury honoured this very special commitment. And I would like to express my heartfelt thanks to all our colleagues for their remarkable dedication.”

Henning Mühlenstedt, Head of Future Technologies and Sustainable Infrastructure at Continental Tires, said, “Water is a valuable resource. Our continued progress in reducing consumption at our plants demonstrates how effective our approach is.”

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The Tyre Recovery Association has confirmed that its 2026 TRA Briefing Day will take place on 15 September 2026 at the Coombe Abbey Hotel in Coventry. The event, themed Giving REAL Meaning to the Circular Economy, will provide essential insights into the challenges and opportunities currently facing end-of-life tyre recycling both in the UK and globally.

Now an annual fixture, the Briefing Day aims to bring together industry professionals to discuss key developments in the sector. Attendance is free of charge for TRA members, media representatives, industry partners and regulators. For all other participants, a fee of GBP 70 plus VAT will apply, which includes access to a buffet lunch and refreshments throughout the day.

Those interested in attending are encouraged to register in advance by contacting the TRA office via post, telephone, email or through the association’s website. The event promises to deliver valuable updates and analysis for all those involved in the tyre recovery and recycling industry.

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