By Sharad Matade

As part of its sustainability efforts, Continental aims at using at least ten percent of natural rubber derived from Russian dandelion roots in its tyre and industrial rubber goods production in future.

“We have undertaken a huge research task to meet ten percent of our requirement of natural rubber from dandelion roots. It is a long-term process,” Dr Carla Recker, Head of Expertfield Materials Chemistry & Taraxagum, told Tyre Trends in an interview. “It will take decades to complement natural rubber from Hevea brasiliensis with natural rubber from dandelion plants at an industrialised level. However, the company does not intend to replace NR from Hevea brasiliensis trees.”

According to Dr Carsten Venz, Site Manager at Taraxagum Lab Anklam, “Dandelion will be an additional source of natural rubber, not a replacement to rubber trees, in the coming years.”

Continental has been consequent on the cultivation and processing of Russian dandelion as an alternative source of raw material to the rubber tree in the tropics. Last year, the company officially opened its research and test laboratory named Taraxagum Lab Anklam in Anklam, Germany, a base for its future research into the cultivation and processing of Russian dandelion, within a year after the ground-breaking ceremony held in November 2017.

“The Taraxagum Lab Anklam is the latest key milestone of our project,” said Dr Recker.

The Taraxagum project is crucial for the company. “The natural rubber from dandelion is important to develop a new alternative and sustainable supply of the raw material” Dr Venz said.

On bicycle tyres

Though the lab was opened last year, Continental started working on the dandelion rubber project in 2011, and the company has already used rubber from dandelion roots in its passenger car tyres, truck tyres and industrial rubber goods. “The latest development on production-side is that we have industrialised bicycle tyres with rubber derived from dandelions. So, you can now buy bicycle tyres of Continental made of dandelion rubber in the market,” Dr Recker said. Continental showcased its first bicycle tyre with dandelion rubber at the Tour de France this year.

Currently, the Taraxagum lab is working on dandelion research, and over the next five to ten years, it will focus on the industrialisation of dandelion rubber and increase the share for the dandelion rubber in its products.

“Continental sees the Russian dandelion as one element of our commitment for sustainable natural rubber as detailed in our Sustainable Natural Rubber Sourcing Policy published in October 2018. At least for us, the Russian dandelion is the most promising alternative source for natural rubber. There might be different sources (to get natural rubber), but that does not fit for us. The Russian dandelion can be grown in different climate zones unlike natural rubber from heave brasiliensis trees which need tropical climates to grow. Rubber trees and the Russian dandelion have the same characteristics, the same chemical structure and the same properties. It is just two plants producing the same material,” says Dr Recker. The advantage of dandelion rubber over rubber from trees is that the former has a generation succession of just three months as compared to seven years for the latter.

Since the dandelion plants can be cultivated in Northern and Western Europe, which makes transportation routes to the European production sites much shorter and contributes to the sustainable use of existing resources, thinks Continental.

However, the major challenge will be the 100 percent replacement of rubber made from trees with dandelion rubber. Dr Recker thinks, yes, technically, dandelion can replace tree rubber by 100 percent, but the more significant challenge will be the industrialisation of dandelion rubber to the level of rubber trees. “We are at a research stage. The amount of dandelion available globally is not enough to replace natural rubber commercially. To create that biological system to industrialise the natural rubber from the dandelion will take some time and we will have to be more patient,” says Dr Recker.

Research is a time and capital consuming task. Synthetic rubber is also coming into tyre production in a more significant way, but the crude oil derived commodity has historically been volatile, and even oil-producing nations are diversifying their businesses citing falling productions and growing focus on cleaner options.

Dandelion rubber is not new to the tyre industry; however, the industry does not seem much keen on dandelion plants as an alternative source for natural rubber. “Not everybody (tyre company) is willing to invest in the early research of dandelion rubber and setting up the entire bio-economy. You have to establish a full value chain from breeding to the production of natural rubber from dandelion plants, which is does not exist yet and not every market player is willing to invest in such a long-term process,” explains Dr Recker.

Since Continental sees dandelion a sustaining resource for natural rubber in the future, it has made a substantial investment for the project. It has already poured in 35 million euros for the project. “Though many of our peers are investing in other resources to get natural rubber, I think we are quite unique investing like the way we are to explore alternative resources for natural rubber,” says Dr Venz.

Over 90 percent of natural rubber derives from South East Asia, a tropical region suitable for natural rubber trees. However, erratic climate behaviour is hitting production of natural rubber in this region. Natural rubber producers are also exploring other areas to grow natural rubber trees. According to Dr Recker, the research project has yet to ascertain the survival scope of the Russian dandelion in changing climates. “I believe that Dandelion will grow in all climate zones,” says Dr Recker.

Yield ratio

As of now, Continental also does not have comparable yield ratios between natural rubber from dandelion and hevea brasiliensis. “We are working on determining the output of natural rubber per acre from both resources,” says Dr Venz. “Usually, between 1 and 1.8 ton per hectare per year is produced from rubber trees, and around the same amount of production per hectare we are expecting from dandelion plants,” estimates Dr Recker.

As part of the value chain creation, the company is focusing on breeding for seed production and harvesting, root production and harvesting, and the extraction process. According to the company, growers also need some time to understand and get hands-on to harvest dandelion plants. Every year climate conditions will determine a different impact on the plants. “We will need to see how the crops will react in different climate and harvesting seasons. We are building a network of farmers in North East Germany from whom we learn and whom we can teach what we have learned,” added Dr Recker.

Fundamental design and development of tires for the mobility of the future will be unchanged; however, tires will be expected to be high performance and eco-friendly. According to Continental executives, for the mobility of the future, natural rubber will remain the core ingredient and dandelion will be one of the sustainable options to provide natural rubber. “Rubber be will be used in future to make high-performance tires, and we are exploring the option to have a sustainable source for natural rubber,” adds Dr Recker.

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AZuR partner NEW LIFE has secured official recognition for its educational initiative, NEW LIFE macht Schule (NEW LIFE Makes School), following its inclusion in the national ESD (Education for Sustainable Development) actor index curated by the Federal Ministry of Education and Research and the German UNESCO Commission. This distinction positions the programme among Germany's prominent contributors to Education for Sustainable Development, underscoring its role in cultivating responsible environmental stewardship among younger generations.

Through a complimentary educational offering, the initiative bridges theory and practice by introducing students and trainees to the mechanics of circular economy models, resource efficiency and sustainable corporate conduct. Using tangible examples from mechanical tyre recycling, the programme illustrates how secondary raw materials directly support climate action and resource preservation while also highlighting the commercial and societal advantages inherent in circular systems.

Educators are equipped with an array of no-cost tools, including digital learning modules, project blueprints and vocational case studies tailored for trades such as landscaping, roofing, carpentry, administrative services and soon agriculture. The curriculum prioritises circular economy principles, secondary material flows, climate protection and judicious resource usage, with the aim of nurturing systemic thinking and empowering learners to devise and implement sustainable strategies in their future professions.

For AZuR, this achievement reinforces the conviction that educational institutions play a pivotal role in driving the transition to a circular economy. The recognition not only elevates the profile of NEW LIFE macht Schule among schools and educational bodies but also strengthens AZuR's ongoing commitment to advancing tyre circularity awareness in collaboration with the initiative.

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Bridgestone has expanded its long-term strategy of cultivating skilled professionals within the automotive aftermarket, with the fourth iteration of its development course drawing to a successful close. The programme, which unfolded over three intensive days, reaffirmed the manufacturer’s broader mission to fortify customer partnerships through hands-on education rather than passive instruction.

The latest cohort brought together a dozen delegates from major retail chains and wholesale operations, including Merityre, Tanvic Tyres, ETS and GT Wholesale. Known as the Bridgestone Champions initiative, the course has steadily matured into a flagship offering that transforms external partners into internal advocates, a role that participants are expected to carry forward within their home organisations long after the final session.

A dual-focused syllabus drove the experience, beginning with soft-skills development in areas such as retail marketing, telephone protocols, in-person sales negotiation and client relationship cultivation. The second half pivoted towards hard technical competencies, with considerable time devoted to the evolving ecosystem of mobility, including electric drivetrains and next-generation diagnostic methodologies. The final day relocated to the Delphi Academy in Warwick, a premier IMI-accredited facility, where delegates engaged with advanced hybrid systems and cutting-edge testing equipment under the guidance of sector specialists.

Senior Trade Marketing Manager for the North Region, Mark Fereday, positioned the curriculum as a forward-looking investment, stressing that the goal extends well beyond product familiarity. He pointed to the Warwick visit as a critical moment that exposed attendees to expertise rarely available in conventional retail settings while emphasising that ongoing upskilling remains non-negotiable as vehicle architectures grow more complex. Merityre’s Dan Mould characterised the week as exceptionally constructive, confirming that internal knowledge-sharing sessions are already being planned to elevate his team’s service standards. Similarly, ETS reception staff member Joanne Harrod noted that the technical insights gained would directly inform her daily customer consultations, enabling more precise tyre and service recommendations tailored to individual motoring habits.

Beyond the formal curriculum, the gathering fostered unexpected levels of peer-to-peer exchange, with competitors setting aside commercial rivalries to discuss operational challenges and successful tactics. Bridgestone has already confirmed that two further editions will run in the third and fourth quarters of 2026, maintaining the same structure and ensuring that a broader cross-section of the retail network can participate before the year ends.

Fereday said, “What always stands out is the collaboration. Despite representing different networks and businesses, there is a real willingness among everyone to learn from one another and share ideas. That spirit of togetherness is one of the reasons the programme has been such a success over the past four years.”

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Apollo Tyres has expanded its premiumisation strategy with the inauguration of a super-premium branded retail outlet in Jaipur. The flagship location, situated at Bhagwati Motors Nokha Pvt Ltd on New Sanganer Road in the Mansarovar Area, was officially opened by Rajesh Dahiya, the company’s Vice President and Business Head.

This retail concept transcends the traditional tyre store model by integrating high-end products, expert advisory services and digital technology with a community-centric atmosphere for car enthusiasts. Patrons can benefit from tailored tyre selections aligned with their specific vehicle and driving habits, alongside conveniences such as online scheduling, rapid installation and upscale waiting lounges.

Notable features include curated product ranges and service bundles designed for luxury and performance vehicles, alongside dedicated spaces for automotive hobbyists to participate in brand-driven events. This Jaipur facility represents the second such venture following a similar launch in Bengaluru, with Apollo Tyres planning to establish three to four additional outlets in other major cities shortly.

This new format underscores Apollo Tyres’ commitment to redefining customer engagement in the mobility sector, shifting focus from mere product sales to personalised, experience-oriented interactions. The initiative strengthens the company’s foothold in the premium mobility segment while reinforcing its ongoing journey toward elevated brand positioning across India.

Rajesh Dahiya, Vice President and Business Head, Apollo Tyres Ltd, said, "The expectation of today’s customers extend well beyond the product itself. With this new retail format, we are creating a premium destination that combines expert advice, convenience and personalised service while building stronger engagement with the automotive community."

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Triangle Tyre has secured a position on the 2026 China Auto New Supply Chain Top 100 list, released in Shanghai on 2 July alongside the Global Automotive Supply Chain Enterprise Competitiveness Analysis Report. The recognition highlights the manufacturer's sustained growth and strong overall capabilities within the domestic automotive sector.

The annual ranking evaluates companies based on business results, technological advancement, global support networks and sustainability efforts. Triangle Tyre's repeated inclusion signals industry acknowledgment of its competitive edge and international reach, reinforcing its commitment to long-term quality development.

Innovation remains central to the company's operations, supported by domestic and United States-based research centres. The firm holds 1,322 patents and has contributed to 155 national standards and 15 international standards. Research spending reached RMB 465 million (approximately USD 68.70 million) in 2025, marking a 7.62 percent increase from the prior year.

Key technological advances include an electromagnetic induction curing process that cuts energy use per unit by over 70 percent, backed by multiple patents including two from United States. The company has also introduced adhesion protection for giant OTR tyres and launched the e-Travel series for new energy vehicles, emphasising range, low noise and safety.

Triangle Tyre supplies over 60 domestic manufacturers and collaborates with global names like Caterpillar and Volvo. Shipments for new energy vehicle tyres rose nearly 40 percent in 2025, while OTR tyre volumes grew more than 20 percent. Exports reach over 180 countries, with overseas production projects currently advancing.

Sustainability achievements include national Green Factory status and energy efficiency recognition from the Ministry of Industry and Information Technology. The company earned an EcoVadis Gold Medal with a score of 81, ranking among the top five percent worldwide. Triangle Tyre continues to integrate renewable materials and reduce emissions while strengthening ESG practices to boost future competitiveness.

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