By Sharad Matade

As part of its sustainability efforts, Continental aims at using at least ten percent of natural rubber derived from Russian dandelion roots in its tyre and industrial rubber goods production in future.

“We have undertaken a huge research task to meet ten percent of our requirement of natural rubber from dandelion roots. It is a long-term process,” Dr Carla Recker, Head of Expertfield Materials Chemistry & Taraxagum, told Tyre Trends in an interview. “It will take decades to complement natural rubber from Hevea brasiliensis with natural rubber from dandelion plants at an industrialised level. However, the company does not intend to replace NR from Hevea brasiliensis trees.”

According to Dr Carsten Venz, Site Manager at Taraxagum Lab Anklam, “Dandelion will be an additional source of natural rubber, not a replacement to rubber trees, in the coming years.”

Continental has been consequent on the cultivation and processing of Russian dandelion as an alternative source of raw material to the rubber tree in the tropics. Last year, the company officially opened its research and test laboratory named Taraxagum Lab Anklam in Anklam, Germany, a base for its future research into the cultivation and processing of Russian dandelion, within a year after the ground-breaking ceremony held in November 2017.

“The Taraxagum Lab Anklam is the latest key milestone of our project,” said Dr Recker.

The Taraxagum project is crucial for the company. “The natural rubber from dandelion is important to develop a new alternative and sustainable supply of the raw material” Dr Venz said.

On bicycle tyres

Though the lab was opened last year, Continental started working on the dandelion rubber project in 2011, and the company has already used rubber from dandelion roots in its passenger car tyres, truck tyres and industrial rubber goods. “The latest development on production-side is that we have industrialised bicycle tyres with rubber derived from dandelions. So, you can now buy bicycle tyres of Continental made of dandelion rubber in the market,” Dr Recker said. Continental showcased its first bicycle tyre with dandelion rubber at the Tour de France this year.

Currently, the Taraxagum lab is working on dandelion research, and over the next five to ten years, it will focus on the industrialisation of dandelion rubber and increase the share for the dandelion rubber in its products.

“Continental sees the Russian dandelion as one element of our commitment for sustainable natural rubber as detailed in our Sustainable Natural Rubber Sourcing Policy published in October 2018. At least for us, the Russian dandelion is the most promising alternative source for natural rubber. There might be different sources (to get natural rubber), but that does not fit for us. The Russian dandelion can be grown in different climate zones unlike natural rubber from heave brasiliensis trees which need tropical climates to grow. Rubber trees and the Russian dandelion have the same characteristics, the same chemical structure and the same properties. It is just two plants producing the same material,” says Dr Recker. The advantage of dandelion rubber over rubber from trees is that the former has a generation succession of just three months as compared to seven years for the latter.

Since the dandelion plants can be cultivated in Northern and Western Europe, which makes transportation routes to the European production sites much shorter and contributes to the sustainable use of existing resources, thinks Continental.

However, the major challenge will be the 100 percent replacement of rubber made from trees with dandelion rubber. Dr Recker thinks, yes, technically, dandelion can replace tree rubber by 100 percent, but the more significant challenge will be the industrialisation of dandelion rubber to the level of rubber trees. “We are at a research stage. The amount of dandelion available globally is not enough to replace natural rubber commercially. To create that biological system to industrialise the natural rubber from the dandelion will take some time and we will have to be more patient,” says Dr Recker.

Research is a time and capital consuming task. Synthetic rubber is also coming into tyre production in a more significant way, but the crude oil derived commodity has historically been volatile, and even oil-producing nations are diversifying their businesses citing falling productions and growing focus on cleaner options.

Dandelion rubber is not new to the tyre industry; however, the industry does not seem much keen on dandelion plants as an alternative source for natural rubber. “Not everybody (tyre company) is willing to invest in the early research of dandelion rubber and setting up the entire bio-economy. You have to establish a full value chain from breeding to the production of natural rubber from dandelion plants, which is does not exist yet and not every market player is willing to invest in such a long-term process,” explains Dr Recker.

Since Continental sees dandelion a sustaining resource for natural rubber in the future, it has made a substantial investment for the project. It has already poured in 35 million euros for the project. “Though many of our peers are investing in other resources to get natural rubber, I think we are quite unique investing like the way we are to explore alternative resources for natural rubber,” says Dr Venz.

Over 90 percent of natural rubber derives from South East Asia, a tropical region suitable for natural rubber trees. However, erratic climate behaviour is hitting production of natural rubber in this region. Natural rubber producers are also exploring other areas to grow natural rubber trees. According to Dr Recker, the research project has yet to ascertain the survival scope of the Russian dandelion in changing climates. “I believe that Dandelion will grow in all climate zones,” says Dr Recker.

Yield ratio

As of now, Continental also does not have comparable yield ratios between natural rubber from dandelion and hevea brasiliensis. “We are working on determining the output of natural rubber per acre from both resources,” says Dr Venz. “Usually, between 1 and 1.8 ton per hectare per year is produced from rubber trees, and around the same amount of production per hectare we are expecting from dandelion plants,” estimates Dr Recker.

As part of the value chain creation, the company is focusing on breeding for seed production and harvesting, root production and harvesting, and the extraction process. According to the company, growers also need some time to understand and get hands-on to harvest dandelion plants. Every year climate conditions will determine a different impact on the plants. “We will need to see how the crops will react in different climate and harvesting seasons. We are building a network of farmers in North East Germany from whom we learn and whom we can teach what we have learned,” added Dr Recker.

Fundamental design and development of tires for the mobility of the future will be unchanged; however, tires will be expected to be high performance and eco-friendly. According to Continental executives, for the mobility of the future, natural rubber will remain the core ingredient and dandelion will be one of the sustainable options to provide natural rubber. “Rubber be will be used in future to make high-performance tires, and we are exploring the option to have a sustainable source for natural rubber,” adds Dr Recker.

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The Association of Natural Rubber Producing Countries (ANRPC) recently welcomed Dr Satya Tripathi, Secretary General, Global Alliance for a Sustainable Planet (GASP), for a courtesy visit to its Secretariat. During this engagement, Dr Tripathi held discussions with ANRPC’s Secretary General, Dr Suttipong Angthong, as well as Secretariat members Dr Lekshmi Nair and Riska Pujiati. This initial dialogue marked the beginning of conversations aimed at fostering collaboration between ANRPC and GASP to advance sustainability within the natural rubber industry.

Both groups acknowledged systemic challenges facing rubber producing nations, including environmental harm, climate instability and economic volatility. They agreed the industry must embrace the global Green Transition, ensuring rubber enters markets through transparent, ethical, and sustainable supply chains.

The dialogue explored partnerships to strengthen sector resilience and ethical integrity, with special emphasis on supporting smallholders through transformative initiatives that deliver environmental and social impact. The meeting highlighted how high-impact collaboration drives climate adaptation, resilient ecosystems, sustainable livelihoods and inclusive prosperity. Dr Tripathi, a renowned development economist and former UN Assistant Secretary General, also participated in ANRPC’s COP30 side event promoting smallholder projects for net zero and beyond.

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Hankook Tire has announced a major brand advertising campaign set to run throughout the 2026 Major League Baseball (MLB) regular season, targeting fans across 26 stadiums in North America, including both United States and Canada. This initiative is designed to elevate the premium positioning of its globally unified ‘Hankook’ brand within the local market. The effort kicked off following the Opening Day game between the San Francisco Giants and the New York Yankees at Oracle Park in San Francisco on 25 March.

To broaden customer engagement, Hankook Tire will feature not only its core ‘Hankook’ brand identity but also its pioneering electric vehicle tyre lineup called ‘iON’, which is the world’s first full range of EV tyres, alongside the ‘Dynapro’ SUV tyre brand. A notable expansion this season is the inclusion of the Toronto Blue Jays’ home stadium in Ontario, Canada, allowing the company to extend its brand presence across the entire Canadian region for the first time.

Throughout the 2026 regular season, Hankook Tire plans to display its branding on major LED boards located in high-traffic areas such as behind home plate, along the first base line and on outfield fences. By integrating branding into these prominent ballpark locations, the company aims to naturally boost awareness of the ‘Hankook’ name among sports fans while strengthening its competitive edge in North America, a key global market for both SUVs and electric vehicles.

Since 2018, Hankook Tire has built on roughly five years of official MLB sponsorship to implement targeted sports marketing for local customers, reinforcing its premium image in the region. Following the successful World Baseball Classic, which showcased Major League talent, the company expects to enhance the innovative and dynamic image of its brand for both live spectators and baseball fans worldwide. Key markets featuring this high-visibility signage include New York, Boston, Atlanta and Toronto, among others, for the entire 2026 season.

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Magna Tyres has unveiled the M-TRUCK RG22, a commercial tyre aimed at the drive axle position of trucks engaged in regional haulage. This model is calibrated for shorter, repetitive routes where weather and road conditions change frequently. The tyre prioritises dependable grip and extended wear life, helping fleet operators achieve fewer replacements and more consistent handling.

The RG22 comes in sizes 295/60R22.5 and 315/60R22.5, with an 18 or 20 ply rating. Load and speed indices are 150/147K or 154/150L, and the tread carries both M+S and the three-peak mountain snowflake symbol. Fuel efficiency is rated C, wet braking grip is B, and noise output is 73 decibels, falling under the quietest A classification.

The RG22 effectively pushes water away from the contact patch, reducing aquaplaning risk on soaked regional roads. Its tread pattern promotes even wear, helping transport companies stretch mileage budgets. A sturdy internal construction withstands the stop-start stresses of regional work, offering a balanced solution where traction, longevity and all-weather reliability meet.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched Easter campaign to remind all road users that proper tyre maintenance is essential for a safe Easter getaway. With families carrying extra passengers, luggage and holiday treats, vehicles face increased strain, making tyre condition and pressure more critical than ever. Tyres are the only part of the car in contact with the road, so their health directly influences braking, handling and overall journey security.

Easter remains one of the busiest travel periods, and early signs point to another crowded weekend on British roads. According to the VisitEngland Domestic Trip Tracker 2025, a quarter of adults in Britain definitely planned an overnight Easter trip, with nearly one in five still undecided. As more families opt for UK breaks and rural staycations, the volume of traffic rises, and so does the reliance on tyres to cope with heavier loads and longer distances.

Carrying extra luggage, pushchairs, bikes and camping gear places significant additional weight on vehicles. Underinflated tyres under such loads lead to longer stopping distances, reduced stability, poorer steering control, greater risk of tyre failure and increased fuel consumption. Vehicle manufacturers provide specific pressure recommendations for fully loaded cars, yet many drivers overlook these adjustments before long journeys. Properly inflated tyres are vital to managing these risks.

Rural roads, popular for Easter escapes, remain the most dangerous in UK. A recent European Transport Safety Council report revealed that rural roads accounted for 59 percent of all UK road deaths in 2022, with over 10,100 fatalities in the past decade. While overall road deaths have fallen slightly, rural fatalities have not improved. Hazards such as sharp bends, narrow lanes, agricultural vehicles, poor lighting, potholes and slippery spring surfaces mean tyres must provide maximum grip and stability at all times.

TyreSafe’s own tread depth survey estimates that six million tyres on UK roads are illegal, meaning many vehicles are already unsafe before departure. To prevent Easter plans from unravelling, TyreSafe urges every driver to include tyre checks in their holiday routine, alongside packing and route planning, by embracing the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “Easter is a time for family, fresh air and making memories – but it’s also one of the busiest times on our roads. Heavily loaded vehicles, long journeys and rural routes can all increase risk if tyres aren’t properly maintained. Something as simple as adjusting your tyre pressures for a full car can make a significant difference to safety and performance. Before you hop off on your Easter adventure, take a few minutes to ACT – check your Air pressure, Condition and Tread. It’s a small step that could make a life-saving difference.”

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