Bridgestone India’s brand ambassadors and members of the Indian Olympic contingent – Mary Kom, PV Sindhu and Udayan Mane – wished their co-team members the very best in the forthcoming Olympic Games Tokyo 2020.

The brand ambassadors were joined by Bridgestone India’s Managing Director, Parag Satpute in wishing the Indian contingent success and laurels in Tokyo.

Bridgestone has been strongly associated with the world of the Olympics through strategic partnerships and collaborations in the past. The upcoming Olympic Games Tokyo 2020 hold a special significance for the company, as they are set to take place in Japan, the home of their global headquarters and the country where the tyre manufacturer was founded 90 years ago.

Parag Satpute, Managing Director, Bridgestone India, said, “We are truly honoured to be associated with our brand ambassadors and it is a matter of pride that Mary Kom will be one of the Indian flag bearers at the opening ceremony of the Olympic Games Tokyo 2020. We believe that harbouring a strong culture of sports and investing in our people will contribute towards the creation of better individuals leading to a holistically developed society.”

Mary Kom said, “My journey with Bridgestone has been eventful and a memorable one. Through my journey, I want to communicate to all my fellow athletes ready to represent India that sports are not for the faint-hearted, especially boxing as a female athlete. The journey is never short of roadblocks. Bridgestone is a brand known for its strength and endurance, and it has risen to the cause of encouraging every upcoming athlete’s sportsman spirit and it resonates deeply with me.”

P V Sindhu said, “As Bridgestone India’s first brand ambassador, I feel thrilled and responsible to talk about my journey and all the tough lessons that have led up to achieving success in the international arena. I would want more Indians to step up to this challenge, and via this platform, I am honoured to be associated with Bridgestone India to spread this message of determination and perseverance. Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership and we want more Indian athletes to conquer the global Olympic stage.” (TT)

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In a notable stride towards sustainable tyre manufacturing, Nokian Tyres has introduced the Betula concept tyre, which incorporates a pioneering compound derived from birch bark. This renewable substance is produced by the Swedish firm Reselo, which transforms residual matter from the global pulp, paper and plywood sectors into a viable tyre ingredient. For the first time, this birch-based material has been integrated into a tyre's tread compound, contributing to a tread where recycled and renewable resources now constitute 93 percent of all materials used.

This innovation is viewed as a way to enhance tyre performance. The Betula concept, which utilises the tread pattern of Nokian's Hakkapeliitta R5 winter tyre, has undergone successful testing at the company’s facilities in Ivalo, Finnish Lapland, and in Nokia, Finland. The project marks meaningful progress towards Nokian Tyres’ target of having 50 percent recycled and renewable materials in its tyres by 2030, aiming to establish new environmental standards for the industry through such pioneering efforts.

The collaboration with Reselo originated in 2023 when the biomaterials company won Nokian Tyres’ sustainable innovation challenge. A formal development agreement followed in 2024 to refine the renewable material for tyre applications, and joint development continues even after the concept tyre’s launch.

Concept tyres like the Betula are vital to Nokian’s development process, allowing new materials and technologies to be evaluated before commercial release. This approach has yielded several advanced prototypes, including the 2022 Green Step concept, which also achieved 93 percent renewable or recycled content, and the 2024 Green Step Ligna, featuring a renewable lignin-based alternative to carbon black. The company’s commitment is already reflected in production models, exemplified by the 2025 Nokian Seasonproof 2 all-season tyre for Central Europe, which contains up to 38 percent recycled and renewable materials – the highest proportion in the company’s current commercial lineup.

Teemu Soini, Vice President – Innovations & Development, Nokian Tyres, said, “Since the early stages, the potential of the material to be used in tyres has been evident. The Nokian Tyres Betula concept tyre confirms its applicability and highlights the material’s potential for commercial use in the future. Furthermore, the material is not only sustainable, but according to our testing, it also shows promise to improve tyre performance.”

Josefin Larsson, CEO, Reselo, said, “For Reselo, this partnership represents much more than a technical development project. The tyre industry’s sheer scale and traditionally conservative approach make it a challenging but vital space for rubber innovation, and seeing the collaboration with Nokian Tyres continue to the next level is something we’re especially proud of. Birch bark is a high-volume forestry side-stream abundant in the Nordics, and step by step, we are working together towards better-performing and more sustainable products with circularity at the core.”

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Michelin has appointed Bénédicte de Bonnechose as its new Chief Financial Officer, with her tenure commencing on 1 June 2026. She will take over the role from Yves Chapot. Presently serving on the Michelin Executive Committee, she currently manages the European region and the Urban and Long-Distance Transportation Business lines.

De Bonnechose originally joined the group in April 2019 as the Deputy Group CFO. Her extensive professional background includes over 25 years at the Lafarge Group, where she progressed from financial management into significant operational leadership positions within its Cement, Aggregates and Concrete divisions. Most notably, she served as President of LafargeHolcim France and Belgium from 2015 to 2018. Her early career featured four years in the audit sector with Deloitte, focused on the Industrial and Retail markets.

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HF GROUP has been selected as the engineering and technology partner for a new research and development innovation centre being developed by Toyo Tires at its tyre manufacturing facility in Inđija.

The project forms part of Toyo Tires’ expansion of its Serbian operations and reflects the company’s strategic focus on strengthening compound research and development capabilities. The new innovation centre will cover an area of approximately 6,000 square metres and is designed to support advanced compound development for high-performance and energy-efficient tyres.

HF GROUP has been involved in the project since 2024, when both companies began working jointly on the first conceptual layout designs through a structured pre-engineering phase. This early-stage collaboration formed part of HF GROUP’s system engineering services, aimed at optimising plant layout, process integration and future scalability.

Under the agreement, HF GROUP will be responsible for the complete engineering, supply and installation of the R&D production line. The facility will be equipped with advanced mixing technology, enabling the development and processing of complex compound formulations aligned with evolving performance and sustainability requirements in the tyre industry.

The innovation centre is scheduled to be commissioned in 2027 and is expected to play a central role in Toyo Tires’ future product development activities in Europe. The project further strengthens HF GROUP’s position as a technology partner for tyre manufacturers investing in next-generation research, process innovation and high-efficiency compound development.

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CEAT Limited has approved an investment of up to INR 36.1 million in its wholly owned subsidiary Tyresnmore Online Private Limited through a rights issue of equity shares.

The investment will be made through the subscription of 29,575 equity shares, the company said in a regulatory filing.

Tyresnmore Online Private Limited, a private company incorporated in June 2014 and headquartered in New Delhi, reported a turnover of INR 322.6 M for the year ended March 31 2025. The business operates in the auto ancillary sector, selling automotive tyres and accessories and providing services including installation, wheel balancing and wheel alignment.

CEAT said the transaction qualifies as a related-party transaction under applicable regulations but will be conducted at arm’s length. Apart from Tyresnmore being a wholly owned subsidiary, the promoter group of CEAT has no interest in the entity or the transaction.

Following the investment, CEAT’s shareholding in Tyresnmore will remain unchanged at 100 percent. The consideration will be paid in cash through normal banking channels.

The company expects the equity shares to be allotted by Tyresnmore no later than 16 February  2026. No governmental or regulatory approvals are required for the transaction, CEAT said.

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