Bridgestone India’s brand ambassadors and members of the Indian Olympic contingent – Mary Kom, PV Sindhu and Udayan Mane – wished their co-team members the very best in the forthcoming Olympic Games Tokyo 2020.

The brand ambassadors were joined by Bridgestone India’s Managing Director, Parag Satpute in wishing the Indian contingent success and laurels in Tokyo.

Bridgestone has been strongly associated with the world of the Olympics through strategic partnerships and collaborations in the past. The upcoming Olympic Games Tokyo 2020 hold a special significance for the company, as they are set to take place in Japan, the home of their global headquarters and the country where the tyre manufacturer was founded 90 years ago.

Parag Satpute, Managing Director, Bridgestone India, said, “We are truly honoured to be associated with our brand ambassadors and it is a matter of pride that Mary Kom will be one of the Indian flag bearers at the opening ceremony of the Olympic Games Tokyo 2020. We believe that harbouring a strong culture of sports and investing in our people will contribute towards the creation of better individuals leading to a holistically developed society.”

Mary Kom said, “My journey with Bridgestone has been eventful and a memorable one. Through my journey, I want to communicate to all my fellow athletes ready to represent India that sports are not for the faint-hearted, especially boxing as a female athlete. The journey is never short of roadblocks. Bridgestone is a brand known for its strength and endurance, and it has risen to the cause of encouraging every upcoming athlete’s sportsman spirit and it resonates deeply with me.”

P V Sindhu said, “As Bridgestone India’s first brand ambassador, I feel thrilled and responsible to talk about my journey and all the tough lessons that have led up to achieving success in the international arena. I would want more Indians to step up to this challenge, and via this platform, I am honoured to be associated with Bridgestone India to spread this message of determination and perseverance. Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership and we want more Indian athletes to conquer the global Olympic stage.” (TT)

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CAMSO Construction has announced the appointment of Andreas Lüllau as Area Sales Manager for the DACH region. His career in industrial and construction tyres began in 2007 at Industriereifen Kontor Lüdtke, where he developed extensive industry experience. The company stated that his strong background adds valuable expertise and a solid understanding of the DACH market. CAMSO Construction looks forward to his contributions in strengthening the company’s regional presence and partnerships.

The company statement read: “His career in industrial and construction tires began in 2007 at Industriereifen Kontor Lüdtke, and since then, he has built extensive experience across the industry. This strong background adds valuable depth to the expertise he brings to the team, along with a solid understanding of the DACH region. We look forward to the contribution he will make in strengthening our presence and partnerships in the market. Welcome to CAMSO Construction, Andreas!”

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Radar Tires has named Anthony Sbona as Territory Sales Manager for its Radar brand in North America. Entering the tyre industry in 2018, Sbona quickly established a strong foundation in sales and customer relationship management, later expanding his expertise across distribution channels and gaining a deep market understanding. His career progression reflects consistent growth and adaptability in a competitive sector.

Known for building relationships and driving results, Sbona now brings a fresh perspective and solid industry experience to the team. His new role focuses on expanding the Radar brand’s reach, strengthening distributor partnerships and accelerating growth across his assigned territory, positioning the company for sustained regional success.

Rob Montasser, Vice President for Radar Tires North America, said, “We’re excited to welcome Anthony to the Radar Tires team. Anthony’s experience gives him a strong understanding of the market and his region, and we’re confident he will play a key role in continuing to grow our presence across North America.”

Sbona said, “I’m excited to be part of the rapidly expanding Radar Tires team. I look forward to building strong partnerships, growing the brand, and contributing to the continued success of Radar Tires.”

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Monolith has elevated Russ Webb to the role of Chief Executive Officer, signalling a major shift for the Nebraska-based advanced manufacturer. The company, which produces carbon black and hydrogen using its own hydrocarbon pyrolysis technology, is headquartered in Lincoln. This leadership change reflects Monolith’s transition from a focus on technology development to pursuing large-scale manufacturing and geographic expansion, with Webb expected to drive continued progress on the company’s growth plans within the state.

A veteran of the refining, petrochemicals, speciality chemicals, polymers and carbon black sectors, Webb brings more than 35 years of industry experience to the top job. He joined Monolith as Chief Operating Officer, where he managed manufacturing, environmental health and safety, capital projects and supply chain strategy while working alongside commercial and technical teams. His background includes running operations and engineering at multiple global facilities, overseeing greenfield and expansion efforts totalling over USD 750 million and leading major investments in emissions controls, technology upgrades and energy infrastructure across two decades in the carbon black field.

Rob Hanson, Monolith’s Co-Founder, who shepherded the company from an initial concept to a functioning commercial producer of American-made carbon black, will stay on as a senior advisor to ensure a seamless handover. The company remains firmly focused on its Nebraska expansion, with ongoing momentum aimed at securing long-term investment, creating jobs and bolstering domestic output of essential industrial materials.

Hanson said, “Monolith was founded to rethink how carbon black and hydrogen are produced, and I’m incredibly proud of what this team has built. As we enter our next phase, which is focused on execution, reliability and growth, Russ is the right leader for the moment. His depth of operational experience and proven ability to lead complex manufacturing expansions position Monolith well for what comes next.”

Webb said, “I’m honoured to step into the CEO role as Monolith advances towards large-scale manufacturing and expansion in Nebraska. We have a strong foundation, meaningful momentum and a clear mission to produce carbon black and hydrogen at scale. My focus is on safe, reliable execution, strengthening our operations and supporting the company’s long-term growth.”

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BKT, which operates under the BKT Tyres brand, has launched a social media-led campaign aimed at strengthening consumer recall as it expands into India’s on-highway tyre market.

The company said the campaign, titled “Sound of BKT”, forms part of its “Elevate Your Drive” brand platform and coincides with India’s men’s T20 cricket season.

The initiative centres on a brand anthem featuring 25 cricketers from eight T20 franchises, including Kolkata Knight Riders, Royal Challengers Bengaluru and Mumbai Indians. The campaign is designed to encourage participation from fans and digital creators through user-generated content and social media engagement.

BKT said the campaign also uses sonic branding to improve brand recognition during the cricket season, which remains one of India’s most competitive advertising periods. The company has introduced a simplified “BKT Hook Step”, intended as a participative gesture that can be replicated by supporters online.

Mahesh Koppad, Chief Marketing Officer at BKT Tyres, said the company was seeking to move beyond conventional sports sponsorship as it broadened its presence in the consumer mobility market.

“Our multi-season association with Indian T20 League has successfully established robust brand visibility. However, as BKT transitions into a comprehensive mobility provider in the consumer on-highway tyre market, our marketing must evolve from passive sponsorship to active emotional resonance,” Koppad said.

He added that cricket’s cultural significance in India provided an opportunity for the company to build stronger engagement with younger consumers as it expanded its product portfolio.

The campaign will be released in phases across digital platforms, including influencer collaborations, team-specific content and participative contests during the cricket season.

Founded in 1987, BKT manufactures off-highway tyres for sectors including agriculture, construction, mining and material handling. The company recently announced its entry into India’s two-wheeler, passenger car and commercial vehicle tyre segments.

Link to the campaign:

• Instagram: https://www.instagram.com/p/DYPZLGmoDfh/
• YouTube: https://www.youtube.com/watch?v=JyXOfsJ2zJo

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