Around six years ago, JK Tyre joined hands with Pune-based Treel Mobility, which has now been acquired by the tyre company. Today JK Tyre is the only tyre company in India that indigenously manufacturers Tyre Pressure Monitoring Systems (TPMS) based on sensor technology. TREEL provides live data on the most important variables: tyre temperature, tyre pressure, tyre positions, locations, distance travelled and expected tyre life through our algorithm thus capture almost full health of the tyres. We provide our TMAS software for tyre management.

JK Tyre offers sensor technologies for both OE and aftermarket.

“The sensors can alert if the air pressure increases and drops by more than one psi. Our sensors are a multi-utility product and come with around five years of life,” Misra said, adding that the company’s sensor technologies are getting good response from the market.

JK Tyre’s manufacturing operations comprise of 12 state-of-the-art manufacturing facilities. The company has nine modern plants in India (three plants in Mysuru, three plants in Haridwar and one plant each in Banmore (M.P.), Kankroli (Rajasthan) and Chennai and three plants in Mexico – an aggregate production capacity of around 32 million tyres per annum.

The company is engaged in the manufacture and marketing of automotive tyres, tubes and flaps. JK Tyre’s products comprise Truck/Bus Radial & Bias, Passenger car radials, 2/3-wheeler tyres, LCV & SCV Bias & Radial, off-highway tyres (OTR and Farm), as well as speciality tyres for military/ defence, industrial and farm applications besides racing tyres.

Data generated through the sensors is not only helping JK Tyre to develop better products but provides an efficient and cost-effective service to its customers, especially in Truck Radial tyre space. “Service efficiency is what makes the difference to a customer. It is very important factor,” explained Misra.

JK Tyre is also in “Mobility Solutions”, where the company takes complete control of the tyre management and sells tyres by kilometres to the customers.

“Having such solutions availed, fleet owners do not have to worry about the most capital intensive part tyres. They do not have to buy tyres. We provide the right quality of tyres as per their requirements and then we make sure that tyres are optimally used and well maintained. To ensure performance and better life of tyres, we need lots of information and timely data collection which is not humanly possible. But now we can have all the data since tyres are fitted with sensors,” said Misra.

Misra claims that JK Tyres is the first company in India to provide such kind of services to the fleet companies.

“JK Tyre will continuously keep looking into the enhancement of sensor technologies in future,” he said.

With the help of JK Tyre’s service management and support around 3% fuel can be saved with the better pressure, alignment and maintenance of the tyres, whereas the tyre life is improved anywhere between 5% to 10%. “We have also seen big improvement in the downtime of the vehicles as well,” added Misra. The company extended this solution across more than 800 fleet owners. JK Tyre today has over 50 state-of-the-art Truck Wheels centres across the country which provides services enabled by high-quality machinery including computerised wheel alignment, wheel balancing, automated tyre changing, tyre rotation, nitrogen for tyre inflation, all under one roof to provide a 360-degree solution and excellent experience to the customer.

For EV mobility, the company is getting aggressive. JK Tyre has done benchmarking in the markets where the EV is largely being used. “We have tested and kept the tyres ready for EV cars. We have developed special tyres and have also done benchmarking with tyres which are being used by cars like Tesla / Kona,” said Misra. We intend offering special tyres for EV application backed with sensor technology.

The Bureau of Energy Efficiency (BEE), Bureau of Indian Standards (BIS) and Ministry of Road Transport and Highways (MoRTH) is planning to introduce star rating, like electric appliances, for tyres based on their rolling resistance, wet grip and rolling noise. In Europe also, the labelling is provided on tyres for rolling resistance, braking on wet surfaces and external noise.

However, India did not have facilities to test wet grip in India till recent times. For the export purpose, the Indian tyre companies used to get their tyres tested for wet grip from outside India.

“In India, the star ratings have been principally agreed and accepted. The levels from 1 to 5 for RR and wet grip have also been finalised for all type of tyres. The star rating will come soon in India,” said Misra. However, the data for wet grip & rolling noise is yet to be generated to confirm the specs so far considered.

Initially, the star rating will be voluntarily for the first two years and then it will become mandatory. “It will be interesting to see how star rating will influence customers’ buying behaviour,” he added.

The company is also establishing its wet grip testing capability. JK Tyre has become the first tyre company in India to buy a traction trailer to test wet grip. The traction trailer has been installed at NATRiP, Indore. International Centre for Automotive Technology and Automotive Research Association of India are in also in the process of certifying complete infrastructure for testing for Indian Tyre Industry for all category of tyres under review.

“Based on the readiness at ICAT and later at ARAI, the tyre industry will generate data on wet grip,” and approach certification body to align the specifications.

The company is currently using the traction trailer for its own purpose and will explore possibilities to provide wet grip testing service to other players in the Indian market.

For the commercial tyre business, the company’s recent breakthrough is Fuel Saver Technology, which saves up to 8% to 10% fuel. The company introduced its fuel-saving technology for its TBR tyres and now it will be brought for tubeless tyres which has also been extended to Tubeless Truck Tyres. The company has also successfully launched a radial mining tyre in the country.

As for as the passenger vehicle tyres, JK Tyre will launch an ultra-high-performance tyre, being developed in Europe. “We have tested our ultra-high-performance tyre up to 300 km/h on one of the best tracks available in Germany by test experts against best in class- tyres. We also picked up an Indian brand which declared their tyre as UHP tyre. Our tyre is far superior in terms of overall- handling, performance, control, wet grip and noise. We will launch this product soon,” said Misra.

In the auto industry, traditional rivals are coming together to meet future demand and tackle various challenges. For instance, BMW and Daimler have come together for autonomous cars. According to reports, the agreement to develop automated driving technology will focus on assisted driving systems, automated driving on highways, and automated parking. However, regarding this Misra does not see possibility of such collaborations on new technology sharing or development in the Indian tyre industry.

“Being a member of various committees in the industry, we had jointly mooted an idea of having a common research and development centre with the support of the Government of India where we have every possible capability for technology development. Even if we get into that, it will not be technology sharing but yes a great platform can get created for Technology development.

For JK Tyre, fuel economy, longevity and safety is paramount for its products. “Safety is expected to be inbuilt, though customers awareness needs to be enhanced. Now fuel efficiency and rolling resistance are gaining traction, particularly from OE perspective. For the aftermarket, longevity continues to be the top priority,” said Misra.

JK Tyre is also building capabilities in various fronts. JK Tyre’s new Research and Development (R&D) facility - Raghupati Singhania Centre of Excellence (RPSCOE) at Mysore has capabilities for all aspects right from testing the raw rubber sourced to creating simulations and predictive techniques for future offerings. Along with the installation of the traction trailer, the company was the first to have the Semi-Anechoic Chamber that uses specialised software for noise, vibration and harshness and data analysis. The company also has a centre of excellence at IIT Madras which is a joint venture between the company and IIT Madras. “We have developed many predictive technologies and other solution at the Centre. The virtual proving ground has been setup where you can establish the actual performance for the tyres on a vehicle without having actual tyres or vehicle. This is a very advanced concept. We are developing lot of techniques to master and get the full benefit in this virtual proving ground. Various data for the vehicles and a tyre is fed into the software and you can put data of any test track and drive the car with different speeds. You can feel the real performance. With this virtual proving ground capacity, we can generate data for tyres and determine what kind of tyres are best suited for a particular car.”

The company also uses a steering robot to collect data to have accurate and objective information.

For two-wheeler tyres, JK Tyre is focusing on tubeless tyres. The company plans to expand its two-wheeler tyre production from the current capacity of 650000 tyres per month. “We are in the process of expanding the range for high-end bikes. We are also planning to penetrate deeper into the OE space,” said Misra. The company is already OE supplier of two-wheeler tyres for Hero and Bajaj.

The biggest challenge for a technical person in the tyre industry is to anticipate the customer requirement stated as well as unstated and develop the right tyre. “The main challenge is to keep improving the performance and keep the cost low,” added Misra.

The Indian customer is very aware and knowledgeable hence continuous upgradation of technology and products is the key to success.

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The Global Data Service Organisation for Tyres and Automotive Components (GDSO) has entered into a Memorandum of Understanding with the RAIN Alliance, a move designed to accelerate the harmonisation of electronic tyre identification and support broader digitalisation throughout the international tyre value chain. This agreement formalises a mutual commitment to advancing interoperable, scalable and globally consistent standards that can be adopted across the sector.

GDSO is responsible for establishing and promoting global data standards for tyres, enabling comprehensive lifecycle applications that serve a diverse group of stakeholders – from manufacturers and logistics providers to fleet managers, recyclers and regulatory bodies. The RAIN Alliance, in parallel, champions the widespread implementation of RAIN RFID technology within a framework that is open, standards-based and interoperable.

The growing importance of electronic tyre identification is underscored by its role in enabling traceability, meeting regulatory requirements, advancing circular economy goals and improving operational performance. Within existing standardisation frameworks, embedded RAIN RFID technology is currently the sole passive data carrier capable of supporting item-level traceability across the full lifespan of a tyre. This partnership seeks to align data standardisation efforts with the underlying identification technologies, thereby reinforcing the ecosystem necessary for reliable and scalable digital identification solutions worldwide.

Although GDSO acknowledges the established position and technical maturity of RAIN RFID, the organisation maintains a technology-agnostic stance. Its primary focus remains on developing robust and adaptable global data standards that foster an inclusive and resilient identification ecosystem. Such an approach supports ongoing innovation and ensures that all actors across the tyre value chain can participate effectively, regardless of future technological shifts.

Through this alliance, GDSO and the RAIN Alliance intend to drive globally aligned standards, enhance system interoperability, support digital use cases throughout the product lifecycle and contribute meaningfully to sustainability and circularity targets. This partnership reflects a shared strategic vision to strengthen the digital infrastructure underpinning the tyre industry.

Riccardo Giovannotti, Secretary General, GDSO, said, “I’m pleased to share that GDSO has signed a collaboration MoU with RAIN Alliance. The collaboration is grounded in a shared commitment to industry-wide standards and to advancing digitalisation across the tyre value chain. As the organisation leading the definition and deployment of global data standards for tyres, GDSO focuses on enabling cradle-to-grave use cases through interoperable and scalable solutions. Within today’s standardisation landscape, the embedded RAIN RFID (i.e. passive RFID) is currently the only data carrier standardised and technically capable of supporting item-level identification across the full tyre lifecycle, which makes this collaboration both relevant and timely.”

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A new milestone in agricultural tyre technology has been achieved through the partnership of Titan International, Inc. and Cerebrum Sensor Technologies, Inc. Together, they have unveiled Titan Pressure Perfect (P2), a smart sensor system designed to transform how farm tyres perform and communicate. This system marks the emergence of a broader category known as Intelligent Tyre Solutions (iTS), developed jointly by the two companies.

At the core of Pressure Perfect (P2) is real-time monitoring of tyre pressure, temperature and load. This data enables continuous oversight and works seamlessly with onboard inflation systems, allowing automatic pressure adjustments while the vehicle is in motion. Whether shifting from roadway to field or responding to varying load demands, the system can reduce air pressure by as much as half. This flexibility helps lower soil compaction by up to 35 percent and has been linked to potential corn yield increases of four to six percent.

Pressure Perfect is compatible with all Titan and Goodyear Farm Tyre products and integrates with nearly all inflation management systems already in use. By supporting more precise tyre management, it contributes to longer tyre life, improved machine efficiency and reduced environmental impact through less ground disturbance.

The innovation draws on Cerebrum’s licensed portfolio of patented technologies, including advanced sensors, proprietary algorithms and sophisticated software capabilities. This technical foundation sets a new standard for intelligent tyre management in agriculture. While other industry players focus on replicating existing central tyre inflation and tyre pressure monitoring systems, Titan and Cerebrum are advancing a more comprehensive and forward-looking approach. Pressure Perfect reflects Titan’s longstanding engineering heritage and its continued commitment to leading the field through purposeful collaboration and applied innovation.

Dubbing it the ‘Holy Grail’ of innovations, Scott Sloan, Global Ag & LSW Product Manager for Titan, said, “This is the first system of its kind that delivers dynamic inflation management. Load, tyre pressure and temperature data are gathered by a single tyre-mounted sensor and integrated with tyre-industry load-inflation tables in real time. Imagine bringing together Central Tyre Inflation System (CTIS) and Tyre Pressure Monitoring System (TPMS) technologies, and now they can work together and talk to each other – all without operator intervention."

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Anyline is displaying its AI-powered TireBuddy platform at the 2026 National Automobile Dealers Association (NADA) Show in Las Vegas (from 3–6 February), demonstrating how it brings objective, digital tyre inspections to automotive retailers. The technology, which standardises tread depth and condition assessments, is used by dealerships, reconditioning centres and independent shops to enhance operational consistency and customer transparency. At Booth 7649N, live demonstrations will show the system’s guided scanning and intuitive workflow, which technicians have adopted for its ability to generate clear, data-backed reports directly in the service bay.

A key adopter includes EchoPark, a national pre-owned vehicle retailer under Sonic Automotive, Inc., which utilises TireBuddy as part of its rigorous 190-point vehicle inspection process across multiple states. The platform provides repeatable measurements that strengthen technical recommendations and build buyer confidence by turning subjective checks into documented insights. Since its 2025 launch, the tool has been implemented by large-scale automotive groups seeking to improve decision-making and efficiency.

Anyline’s exhibition will focus on these real-world applications, showing how digitising tyre inspections creates a more transparent and trustworthy service experience. By replacing visual estimates with precise digital data, TireBuddy helps businesses streamline workflows, empower technicians and ultimately support safer, more reliable vehicle assessments for customers.

Christoph Braunsberger, CEO, Anyline, said, “Our goal with TireBuddy is to equip technicians with the tools they need to make accurate, fast and confident decisions, an important message we’re bringing to the forefront at this year’s NADA Show. By providing objective, AI-powered data, TireBuddy delivers a far clearer path to cost savings, operational efficiency and customer transparency for retailers – benefits that matter at every level of their operation.”

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As urban areas around the world grow increasingly louder, traffic noise has emerged as a critical environmental and public health challenge. Recognised by health authorities as a major risk factor, this pervasive issue extends from European cities to megacities across Asia and Latin America. Continental is addressing this problem by pioneering tyre technologies that significantly reduce rolling noise, thereby contributing to quieter urban environments and enhanced in-vehicle comfort.

The transition to electric mobility has brought tyre noise into sharper focus. With the near-silent operation of electric motors replacing traditional engine sounds, the acoustic contribution from tyres becomes far more prominent, even at moderate city driving speeds. In response, Continental engineers have developed specialised solutions that target noise generation without compromising the safety, durability or performance of the tyre.

One such innovation is the Silent Pattern tread design, featured on models like the EcoContact 7. This technology disrupts the conventional, uniform arrangement of tread blocks that typically creates a rhythmic humming sound on pavement. By intelligently varying the spacing and angles of these blocks, the pattern breaks up this acoustic consistency. Furthermore, it is tuned to cancel out specific sound frequencies, akin to the principle behind noise-cancelling headphones. This results in a measurable reduction of traffic noise at speeds around 50 kmph, where rolling noise is most perceptible to pedestrians and residents.

For reducing noise inside the vehicle cabin, Continental employs its ContiSilent technology. This involves lining the inside of the tyre with a lightweight polyurethane foam that absorbs vibrations caused by the tyre’s contact with the road. By dampening these air vibrations, the technology can cut perceived in-cabin rolling noise by up to nine decibels – a reduction the human ear experiences as nearly halving the volume. This substantial increase in acoustic comfort is integrated into various product lines, including high-performance summer tyres, without affecting driving dynamics or efficiency.

The company’s commitment to low-noise mobility spans multiple vehicle segments. From the Conti Urban NXT for city buses to passenger car tyres like the EcoContact 6 Q and van tyres such as the VanContact A/S Eco, these products are designed to meet stringent noise standards. Consumers can readily identify these quieter options through regulatory labels, like the EU tyre label, which provides clear decibel ratings for external rolling noise. Through these continuous advancements in tread design and sound-dampening materials, Continental is systematically working to diminish the acoustic footprint of road traffic.

According to Achillefs Tsotras, head of Continental’s Tyre-Vehicle Interaction department, “Noise, especially traffic noise from cars, buses and delivery vehicles, is a major burden for people and the environment. With tyre technologies like ContiSilent and innovative tread designs, we are actively reducing rolling noise without compromising safety. This makes every ride noticeably quieter, benefiting drivers, pedestrians, residents and the environment alike.”

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