- Bridgestone
- Bridgestone E8 Commitment
- My Firestone
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- Marko Ibrahim
- Bridgestone Retail Operations
- Bridgestone Americas
- Boys and Girls Clubs of Middle Tennessee
- Club’s Andrew Jackson Clubhouse
Connected Mobility Solutions: JK’s big differentiator
- by Sharad Matade
- December 23, 2020

Around six years ago, JK Tyre joined hands with Pune-based Treel Mobility, which has now been acquired by the tyre company. Today JK Tyre is the only tyre company in India that indigenously manufacturers Tyre Pressure Monitoring Systems (TPMS) based on sensor technology. TREEL provides live data on the most important variables: tyre temperature, tyre pressure, tyre positions, locations, distance travelled and expected tyre life through our algorithm thus capture almost full health of the tyres. We provide our TMAS software for tyre management.
JK Tyre offers sensor technologies for both OE and aftermarket.
“The sensors can alert if the air pressure increases and drops by more than one psi. Our sensors are a multi-utility product and come with around five years of life,” Misra said, adding that the company’s sensor technologies are getting good response from the market.
JK Tyre’s manufacturing operations comprise of 12 state-of-the-art manufacturing facilities. The company has nine modern plants in India (three plants in Mysuru, three plants in Haridwar and one plant each in Banmore (M.P.), Kankroli (Rajasthan) and Chennai and three plants in Mexico – an aggregate production capacity of around 32 million tyres per annum.
The company is engaged in the manufacture and marketing of automotive tyres, tubes and flaps. JK Tyre’s products comprise Truck/Bus Radial & Bias, Passenger car radials, 2/3-wheeler tyres, LCV & SCV Bias & Radial, off-highway tyres (OTR and Farm), as well as speciality tyres for military/ defence, industrial and farm applications besides racing tyres.
Data generated through the sensors is not only helping JK Tyre to develop better products but provides an efficient and cost-effective service to its customers, especially in Truck Radial tyre space. “Service efficiency is what makes the difference to a customer. It is very important factor,” explained Misra.
JK Tyre is also in “Mobility Solutions”, where the company takes complete control of the tyre management and sells tyres by kilometres to the customers.
“Having such solutions availed, fleet owners do not have to worry about the most capital intensive part tyres. They do not have to buy tyres. We provide the right quality of tyres as per their requirements and then we make sure that tyres are optimally used and well maintained. To ensure performance and better life of tyres, we need lots of information and timely data collection which is not humanly possible. But now we can have all the data since tyres are fitted with sensors,” said Misra.
Misra claims that JK Tyres is the first company in India to provide such kind of services to the fleet companies.
“JK Tyre will continuously keep looking into the enhancement of sensor technologies in future,” he said.
With the help of JK Tyre’s service management and support around 3% fuel can be saved with the better pressure, alignment and maintenance of the tyres, whereas the tyre life is improved anywhere between 5% to 10%. “We have also seen big improvement in the downtime of the vehicles as well,” added Misra. The company extended this solution across more than 800 fleet owners. JK Tyre today has over 50 state-of-the-art Truck Wheels centres across the country which provides services enabled by high-quality machinery including computerised wheel alignment, wheel balancing, automated tyre changing, tyre rotation, nitrogen for tyre inflation, all under one roof to provide a 360-degree solution and excellent experience to the customer.
For EV mobility, the company is getting aggressive. JK Tyre has done benchmarking in the markets where the EV is largely being used. “We have tested and kept the tyres ready for EV cars. We have developed special tyres and have also done benchmarking with tyres which are being used by cars like Tesla / Kona,” said Misra. We intend offering special tyres for EV application backed with sensor technology.
The Bureau of Energy Efficiency (BEE), Bureau of Indian Standards (BIS) and Ministry of Road Transport and Highways (MoRTH) is planning to introduce star rating, like electric appliances, for tyres based on their rolling resistance, wet grip and rolling noise. In Europe also, the labelling is provided on tyres for rolling resistance, braking on wet surfaces and external noise.
However, India did not have facilities to test wet grip in India till recent times. For the export purpose, the Indian tyre companies used to get their tyres tested for wet grip from outside India.
“In India, the star ratings have been principally agreed and accepted. The levels from 1 to 5 for RR and wet grip have also been finalised for all type of tyres. The star rating will come soon in India,” said Misra. However, the data for wet grip & rolling noise is yet to be generated to confirm the specs so far considered.
Initially, the star rating will be voluntarily for the first two years and then it will become mandatory. “It will be interesting to see how star rating will influence customers’ buying behaviour,” he added.
The company is also establishing its wet grip testing capability. JK Tyre has become the first tyre company in India to buy a traction trailer to test wet grip. The traction trailer has been installed at NATRiP, Indore. International Centre for Automotive Technology and Automotive Research Association of India are in also in the process of certifying complete infrastructure for testing for Indian Tyre Industry for all category of tyres under review.
“Based on the readiness at ICAT and later at ARAI, the tyre industry will generate data on wet grip,” and approach certification body to align the specifications.
The company is currently using the traction trailer for its own purpose and will explore possibilities to provide wet grip testing service to other players in the Indian market.
For the commercial tyre business, the company’s recent breakthrough is Fuel Saver Technology, which saves up to 8% to 10% fuel. The company introduced its fuel-saving technology for its TBR tyres and now it will be brought for tubeless tyres which has also been extended to Tubeless Truck Tyres. The company has also successfully launched a radial mining tyre in the country.
As for as the passenger vehicle tyres, JK Tyre will launch an ultra-high-performance tyre, being developed in Europe. “We have tested our ultra-high-performance tyre up to 300 km/h on one of the best tracks available in Germany by test experts against best in class- tyres. We also picked up an Indian brand which declared their tyre as UHP tyre. Our tyre is far superior in terms of overall- handling, performance, control, wet grip and noise. We will launch this product soon,” said Misra.
In the auto industry, traditional rivals are coming together to meet future demand and tackle various challenges. For instance, BMW and Daimler have come together for autonomous cars. According to reports, the agreement to develop automated driving technology will focus on assisted driving systems, automated driving on highways, and automated parking. However, regarding this Misra does not see possibility of such collaborations on new technology sharing or development in the Indian tyre industry.
“Being a member of various committees in the industry, we had jointly mooted an idea of having a common research and development centre with the support of the Government of India where we have every possible capability for technology development. Even if we get into that, it will not be technology sharing but yes a great platform can get created for Technology development.
For JK Tyre, fuel economy, longevity and safety is paramount for its products. “Safety is expected to be inbuilt, though customers awareness needs to be enhanced. Now fuel efficiency and rolling resistance are gaining traction, particularly from OE perspective. For the aftermarket, longevity continues to be the top priority,” said Misra.
JK Tyre is also building capabilities in various fronts. JK Tyre’s new Research and Development (R&D) facility - Raghupati Singhania Centre of Excellence (RPSCOE) at Mysore has capabilities for all aspects right from testing the raw rubber sourced to creating simulations and predictive techniques for future offerings. Along with the installation of the traction trailer, the company was the first to have the Semi-Anechoic Chamber that uses specialised software for noise, vibration and harshness and data analysis. The company also has a centre of excellence at IIT Madras which is a joint venture between the company and IIT Madras. “We have developed many predictive technologies and other solution at the Centre. The virtual proving ground has been setup where you can establish the actual performance for the tyres on a vehicle without having actual tyres or vehicle. This is a very advanced concept. We are developing lot of techniques to master and get the full benefit in this virtual proving ground. Various data for the vehicles and a tyre is fed into the software and you can put data of any test track and drive the car with different speeds. You can feel the real performance. With this virtual proving ground capacity, we can generate data for tyres and determine what kind of tyres are best suited for a particular car.”
The company also uses a steering robot to collect data to have accurate and objective information.
For two-wheeler tyres, JK Tyre is focusing on tubeless tyres. The company plans to expand its two-wheeler tyre production from the current capacity of 650000 tyres per month. “We are in the process of expanding the range for high-end bikes. We are also planning to penetrate deeper into the OE space,” said Misra. The company is already OE supplier of two-wheeler tyres for Hero and Bajaj.
The biggest challenge for a technical person in the tyre industry is to anticipate the customer requirement stated as well as unstated and develop the right tyre. “The main challenge is to keep improving the performance and keep the cost low,” added Misra.
The Indian customer is very aware and knowledgeable hence continuous upgradation of technology and products is the key to success.
- Hana RFID
- Hana Technologies
- Circular Rubber Platform
- RFID Tyre Tags
- Tyre Lifecycle Management
Hana RFID Joins Circular Rubber Platform
- by TT News
- March 19, 2025

Hana Technologies, Inc. (Hana RFID), a global leader in the design and manufacturing of embeddable RFID tyre tags, has become the first RFID company to join the Circular Rubber Platform. This development aligns with Hana RFID’s mission to drive innovation in tyre traceability and reinforces the company’s long-standing commitment to sustainability and circularity in the tyre and rubber industry.
Hana RFID has been at the forefront of RFID-enabled tyre traceability since 2005, facilitating smooth tracking from cradle to grave and promoting circularity. Hana's RFID tyre tags, which are embedded during manufacturing, provide each tyre a distinct digital identity, facilitating complete lifetime tracking from manufacture and use to recycling and reuse. Hana hopes to promote RFID usage in sustainable tyre lifecycle management by working with leading companies in the sector, which will eventually save waste and increase resource efficiency.
Using radio frequency identification (RFID) technology, an RFID tyre tag is a tiny, embedded device that tracks, monitors and controls tyres. In addition to providing smooth connection with inventory monitoring, fleet management systems and other digital applications, such as the European Digital Product Passport (DPP), these tags produce digital twins of tyres. Hana's RFID solutions empower the whole tyre ecosystem to expedite fleet management, improve inventory control, optimize maintenance, and create creative business models that increase sustainability and efficiency.
Val Peters, VP – Marketing, Hana RFID, said, “We are excited to join the Circular Rubber Platform as the first RFID company in this initiative. RFID technology is essential for advancing a circular economy in tyre manufacturing, and we look forward to collaborating with partners across the rubber sector to drive sustainability on a broader scale.”
Enrico Koggel, Co-Founder, Circular Rubber Platform, said, “RFID technology is key to enabling a circular rubber economy. RFID enables seamless tracking from production to end-of-life recycling by connecting material and production data into each rubber product. It provides traceability and easy identification and allows for smart sorting of materials and efficient recycling to ensure responsible reuse, remanufacturing, recycling and waste reduction. We are therefore very happy to announce Hana as a new member of the Circular Rubber Platform, with the technology and experience they can provide to the platform. We look forward to sharing knowledge on RFID and working out opportunities for this technology in rubber industries that require Digital Product Passports in the near future, such as footwear.”
- TÜV SÜD
- Testing Laboratory
- Electromobility
- Chemical Testing
- Comprehensive Testing
TÜV SÜD Expands Test Laboratory In Frankfurt
- by TT News
- March 18, 2025

TÜV SÜD has expanded its test laboratory in Frankfurt am Main and unveiled new testing facilities at an Open Lab Day at the site, giving customers and employees an exclusive insight into the new state-of-the-art testing environments. The expansion strengthens TÜV SÜD’s position as a leading provider of independent testing and certification services.
Car charging plugs can now be tested in the lab to assess features like weather resistance, mechanical strength and electrical safety. To guarantee the endurance and durability of charging plugs and other parts, the new lab can also conduct crash testing on them. The inclusion of performance testing for tiny batteries is another significant development. Basic functional analysis will be the main emphasis of these tests at first, but in the second part of the year, comprehensive safety and performance evaluations will be included. Similar to this, power tool testing capabilities have been greatly increased to give manufacturers an even more thorough evaluation of the calibre, robustness and safety of their goods.
The capability to ascertain the biogenic carbon content of materials is an additional highlight of the expansion. These assessments support the implementation of sustainable manufacturing methods by giving businesses evidence of the utilisation of renewable raw resources. In order to make sure that packaging and other materials fulfil the strictest safety regulations and don't leak dangerous compounds into food, the testing infrastructure for materials that come into contact with food has been increased at the same time. It's also important to note the recently added ability to evaluate welding fume filtration systems, which may undergo a thorough performance assessment and will soon be certified.
TÜV SÜD is now able to provide an even greater variety of chemical testing services to make sure that products satisfy the most recent regulatory standards thanks to the expansion of its Frankfurt laboratory. With standardised testing for compounds including PFOS, PFOA, C9-C14 PFCAs, and PFHxS, there is a special emphasis on PFAS analysis. Due to the laboratory's expansion, even more businesses may now make use of its extensive testing knowledge, which includes services related to durability testing, risk assessment and certification for a range of product categories.
Walter Reithmaier, CEO, TÜV SÜD Product Service GmbH, said, “By expanding our laboratory in Frankfurt, we are responding to growing demand for product testing and certification. Our new testing capacities will set new standards in safety, sustainability and performance. We look forward to supporting our customers with state-of-the-art testing technology and professional expertise.”
- Koala Technologies
- KTL
- Te.Sense Bloom
- non-destructive rapid tyre deflation testing
- FMVSS 110
- Kenneth Martin
- Huawei AITO
- SAIC Motor Corp
- GAC Motor
- Mike Lee
Koala Technologies Launches Non-Destructive Rapid Tyre Deflation Test
- by TT News
- March 12, 2025

Chicago-based Koala Technologies (KTL), a leading automotive testing, measurement and evaluation tools provider, has launched Te.Sense Bloom – a breakthrough in non-destructive rapid tyre deflation testing. The company has introduced the base kits starting at USD 20,000.
The solution the company claims is fully compliant with FMVSS 110 and emerging EV stability test standards. The Te.Sense Bloom allows passenger vehicle manufacturers and tyre makers to cost-effectively reuse solutions, thereby optimising test programmes while reducing waste.
Currently, the rapid tyre deflation tests often rely on a vehicle being driven over special roadway cleats at defined speeds. This method sees tyres destructively punctured and destroyed by the cleats, and internal inflation pressure is quickly reduced to atmospheric pressure. At times, these tests aim to ensure that the tyres are safely seated on the wheels post rapid deflation, wile at times it is to evaluate vehicle stability in terms of tyre failure.
The company stated that this tests however require destroying multiple tyres, not only leading to waste but may also corrupt certain vehicle dynamics tests that call for a single, targeted tyre failure.
On the other hand, with Te.Sense Bloom, the industry can use non-destructive controlled, rapid deflation for the selected tyres. Using a controllable central air ejector valve with a volume and a flow capacity that simulates a sudden tyre press loss. While the method sounds simple and frugal, the innovation lies in relation with the turn-key nature of Te.Sense Bloom. Automotive testers and engineers get a repeatable set up method, easy in-car operation and simple connectivity with data acquisition systems. As part of its comprehensive supply to Te.Sense Bloom customers, KTL even offers a wheel setup service to simplify test preparations.
The other advantage of Te.Sense Bloom is that the tyre deflation event can be triggered from inside the vehicle or remotely that further expands test scenario possibilities. It can be used for testing tyre inflation pressures up to 100 PSI and speeds up to 140 kmph (87 mph). The real-time tyre inflation data at 100 Hz has a claimed data accuracy of +/-0.1 PSI.
Kenneth Martin, Head of Tyre Testing at the Transportation Research Center, said, “We have significant experience with rapid tyre deflation tests, using all types of methods, and we’re looking forward to evaluating KTL’s Te.Sense Bloom, since it represents a turn-key, non-destructive solution. There’s definitely some baseline justification for test equipment like this because it fundamentally means consuming fewer tyres. But Te.Sense Bloom’s inherent connectivity opens some other doors also, since triggered and monitored rapid tyre deflations are becoming an area of interest for vehicle stability testing, especially in EV space.”
The first U.S.-specification kit has been delivered to the Transportation Research Center in Ohio for initial evaluations.
Being compliant with EV stability testing standards the Te.Sense Bloom is already being used by OEMs globally such as Huawei AITO, SAIC Motor Corp and GAC Motor to conduct regulatory tests such as GB/T 38796-2020 (Performance Requirements and Test Methods of Automobile Blow-out Emergency Safety Device).
Mike Lee, Founder and President, KTL, added, “Koala Technologies is excited to introduce Te.Sense Bloom into new markets, beginning in 2025. Bloom has been widely adopted for vehicle development testing in China over the last several years, becoming a must-have tool for many OEMs and key suppliers. It’s one example, among many, of an excellent, trusted, useful automotive testing device that no one knows about outside China. A part of our mission at KTL is to shine a light on some of these exciting technologies that are currently available, but not widely known. Another part of our mission is to help customers achieve their goals more efficiently and at a lower cost. We look forward to the upcoming testing at the Transportation Research Center in Ohio, and we hope that Te.Sense Bloom proves to be a good fit for automotive development programmes in the U.S and beyond.”
- Bridgestone
- Bridgestone Corporation
- Tyre and Road Wear Particles
- TRWP
- TWRP Collection
Bridgestone Develops New TRWP Collection Method
- by TT News
- March 10, 2025

Bridgestone Corporation has developed a new Tyre and Road Wear Particles (TRWP) vehicle collection method aimed at understanding the environmental impact of TRWP. The solution was also displayed at the Tire Technology Expo 2025, held in Hannover, Germany, from 4 to 6 March.
TRWP is made up of a blend of road pavement components and tread (tyre surface). In order to comprehend the particle size distribution, dispersion behaviour, and environmental impact – as well as to create effective collecting techniques – Bridgestone is actively engaged in a number of TRWP research projects. The company is dedicated to comprehending TRWP and lowering its generation through these initiatives.
Utilising the B-Mobility testing facility at the Bridgestone Innovation Park in Kodaira, Tokyo, the company has created a state-of-the-art technique that makes it possible to gather TRWP effectively. Bridgestone has used laser light scattering in conjunction with a high-speed camera to visualise the dispersion of particles like TRWP. Based on this, the company has developed a device that effectively catches TRWP and covers the whole tyre. Additionally, the technique made it possible to collect TRWP effectively in a state that removes the effects of exhaust pollutants and broken dust by employing autonomous driving and an electric car with regenerative braking.
Through the Tire Industry Project (TIP), which is part of the World Business Council for Sustainable Development (WBCSD), Bridgestone has been researching the physical and chemical properties of TRWP and their implications on the environment. In addition to the continuous co-creation and internal R&D cooperation, Bridgestone is speeding up its efforts to evaluate TRWP's environmental consequences by collecting it effectively and with a high recovery rate using its recently developed collection technology.
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