Innovation is the key to long-term success for any industrial business, and for the countries where they operate. In this article, Mike Norman, CCO at VMI Holland, explains why protecting IP is a key priority. VMI Group, based in the Netherlands, with operations around the world, is an international leader for tyre building machines.

Long live innovation!

VMI is 75 years old, and no manufacturer stays successful for so many years without a serious commitment to innovation. In the past 20 years, VMI has rewritten the book on automated tyre building. We have done that by creating manufacturing platforms capable of constant evolution, and then adding new innovations and improvements, year by year.

VMI has built a lot of trust in the market as a result of this strategy. Our customers know we invest more than any other comparable business in original R&D, and we make sure that every new idea leads to practical benefit for them.

Our business is built upon our Intellectual Property: our IP. It is what enables us to help customers face their own challenges. We are proud of the innovations we create - and we will protect our IP and our customers’ interests, anywhere, anytime.

Innovation and collaboration

In our experience, innovators like working together. It is exciting and it is a creative experience. You help each other. You get to move, develop and grow faster. You listen to each other, learn from each other and make progress faster as a result.

In the world of tyre development, we know exactly what we bring to the market, and we also know the areas that belong exclusively to our customers. Our products and solutions help make manufacturing processes more efficient, precise, controlled, more easily managed and fully auditable. That is our area, and that is where our IP is focused.

Our customers define the materials, the compounds, their operational characteristics, the different tire constructions and do so by knowing how all of this connects to the expectations and requirements of the automotive industry. That is their territory and we recognise that.

Put their IP and ours together, however, and something exciting happens. The individual tyre manufacturers remain as different and distinctive as ever, but the tyre build process becomes faster, more flexible and efficient, the number of variants available grows and quality standards rise.  

In other words, our ability to innovate helps tyre manufacturers become the best they can be, and also helps them unlock maximum benefit from their own innovations. That is why tyre companies with strong IP of their own are drawn to VMI, because they know we add value to their business, while always maintaining confidentiality.

Why protecting IP matters

Innovation is the fuel that drives business success, and the fastest way to undermine a successful business is to steal and copy its IP. That discourages further investment, while taking away the profits needed for the future.

It also slows down progress for us all. If you cannot defend your own creativity and original thinking, then fewer innovations take place and fewer good ideas are available for customers to use. In the tyre industry, this means that good companies, which want to use the best equipment to achieve the highest quality results for themselves, will lose out.

What is the point in buying the most advanced technology if your less honest, less scrupulous competitor can buy a cheap copy and undercut you on price? And what if you are tempted to buy a cheap copy of the market-leading machine, yourself, just to cut costs? And then find it is not as good as its makers told you? After all, copyists sometimes do not understand what they are copying, which adds serious risk when you buy that kind of machine. It also means that its makers simply cannot give you the service support you need- because they do not know how!

Worse, what happens when the machines bought from a copyist turn out to have stolen IP in their design? And the courts order them to be seized without compensation?

But maybe the most important argument of all for defending other people’s IP is simple self-interest. What would any of us do if our own ideas and innovations are stolen, copied and used against us? We are all part of the same marketplace. We cannot defend our own IP and yet be careless about other people’s. We need to protect innovation and IP completely, end-to-end across the entire industry and in all countries. That is the only way to protect ourselves, as well.

Innovation within the Indian marketplace

So why does a discussion of IP matter to India, in particular? We think Indian manufacturing is at an important stage of development. Despite the problems caused by Covid-19, we see every sign that India will be going through a period of rapid manufacturing growth in the next decade. We expect to see Indian companies, in automotive and related industries, taking a higher proportion of the domestic market and building share overseas, as well.

We have seen this happen in other sectors, after all: in IT, service markets, telecom and pharmaceuticals. Now Indian companies are stepping-up to the challenge in automotive and other sectors, too. Foreign companies operating in the Indian market need to be clear about the contribution they can make. At VMI, we understand what is needed. We will bring the best IP in the world for tyre building, and will work with ambitious, innovative Indian companies to help them develop a global presence. To make that happen, we need to know that the law protects ours- and everyone else’s- IP.

We spoke to Chetan Chadha, a leading IP attorney in Gurgaon, and his view was clear. “The Indian Courts,” he tells us, “have a strong track record of enforcing Intellectual Property Rights, acting to protect patent holders against infringements both by foreign and local Indian offenders.” He cites the example of a series of patent infringement litigations in the telecommunications sector in 2013 and 2014.

“These were a series of high-profile Standard Essential Patent (SEP) litigations,” he recalls, “in which several companies, including companies of Indian and Chinese origin, were sued for infringement of 8 patents, and interim injunction was granted in favour of the Patentee, irrespective of the origin of the allegedly infringing companies. Eventually, damages and injunctions were granted against infringing companies alike, without any bias.”

This legal example set a clear precedent that India has utmost respect for Intellectual Property Rights and will strictly enforce patents in order to protect the integrity of the market and maintain confidence.

VMI has been filing patents in India since 2005 and we expect our presence to deepen and grow in the near future. India’s proud record of defending IP is one of the main reasons why we, along with so many other European companies, are eager to work and trade here.

In this, our 75^th anniversary year, let’s celebrate the potential for a prosperous and profitable future together, working together as innovators in a spirit of mutual respect.

ENDS

Al Salem Transportation & Tourism Co. (Al Salem) is reaping the benefits of Goodyear’s CheckPoint tyre monitoring technology system, which was implemented in its Dammam depot. This is a first for passenger transport companies in Saudi Arabia and builds upon the existing partnership between Al Salem Transportation & Tourism Co. (Al Salem), Goodyear and its official Saudi distributor, Al Rashed Tires.

Goodyear CheckPoint is a connected, yard-based drive-over tyre inspection system that provides fleet managers with useful information by reading vehicle data and tyre condition. Tyre pressure and tread depth examinations are time-consuming tasks that may be completed in seconds by Goodyear CheckPoint's automated system.

The system provides the ability to access data through user-friendly reports and allows Al Salem to address all their operational needs related to tyres. This decision is consistent with Al Salem's commitment to using cutting-edge technology to achieve the greatest levels of safety and efficiency, as well as the Saudi Vision 2030 aim of boosting the quality and connectedness of transportation networks.

Mustafa Alsalem, Business Development Manager, Al Salem Transportation & Tourism Co, said, "At Al Salem, our mission is to provide safe and comfortable journeys for everyone in the Kingdom. We pride ourselves on working only with industry leaders to deliver premium safety and service levels. Partnering with a leading global tyre manufacturer like Goodyear, renowned for their premium tyres and innovative digital fleet solutions, is a testament to our commitment to this mission."

Yasser Meyer, CEO, Al Rashed Tires, said, “We have a proud legacy of supporting the development of Saudi Arabia's automotive industry. Leveraging our in-depth market knowledge, we are able to localise global tyre technology, like Goodyear’s CheckPoint monitoring solutions, to empower our valued partners like Al Salem in their achievement of business goals.”

Saban Gungor, General Manager, Goodyear Middle East & Africa, said, "As a preferred fleet mobility partner, Goodyear is dedicated to delivering not only high-quality tyres but also value-added mobility solutions, like the CheckPoint tyre monitoring, to our fleet customers. We are thrilled to support Al Salem on their digitalisation journey with the adoption of this technology, setting a new benchmark for safety and operational efficiency in the Kingdom."

Vittoria, a global leader in cycling tyres and accessories, has announced opening new state-of-the-art research and development centres known as VittoriaLabs. These facilities, located in Italy and Thailand, are designed to push the boundaries of cycling technology and performance.

The VittoriaLabs will focus on developing innovative tyre and accessory solutions that enhance rider performance, safety, and sustainability. The centres will leverage advanced testing equipment and cutting-edge research methodologies to analyse and optimise product design.

“Vittoria Labs will be the engine driving our ambitions for market leadership in innovation in a future we are already shaping,” says Stijn Vriends, Chairman and CEO of Vittoria. “By combining state-of-the-art indoor and outdoor testing facilities, we can push the limits of what’s possible in cycling tyres and accessories while keeping sustainability at the core of our innovations,” adds Vanessa ten Hoff, Chief Innovation & Marketing Officer of Vittoria.

Vittoria’s investment in these facilities underscores the company’s commitment to innovation and its dedication to providing cyclists with the best possible products. By combining advanced technology with real-world testing, Vittoria aims to deliver products that meet the evolving needs of cyclists worldwide.

With the opening of the VittoriaLabs, Vittoria reinforces its position as a global leader in the cycling industry. The company’s focus on research and development, coupled with its passion for cycling, ensures that it will continue to drive innovation and set new standards in the years to come.

Webfleet, Bridgestone’s fleet management solution, has expanded its OEM.connect partner programme to include trailers. Schmitz Cargobull, a leading manufacturer of semi-trailers, is the first trailer manufacturer to join the programme.

This collaboration allows commercial fleet operators to seamlessly connect their Schmitz Cargobull trailers to the Webfleet platform through factory-fitted telematics. By eliminating the need for aftermarket hardware installations, fleet managers can save time and reduce costs.

“Trailers are the backbone of long-haul goods transportation, but managing a trailer fleet can be challenging,” says Taco van der Leij, Vice President, Webfleet Europe at Bridgestone Mobility Solutions.

“Making our proven Webfleet Trailer solution now easily accessible via OEM data, will help even more businesses with real-time data insights and actionable intelligence to maximise trailer performance. We are happy that we are collaborating with Schmitz Cargobull, offering our customers seamless integration with Europe’s leading semi-trailer manufacturer”.

Sören Danielsen, Manager, Strategy & Business Development at Schmitz Cargobull adds:  “With the TrailerConnect Data Management Center from Schmitz Cargobull, hauliers have full control over their data and can pass on selected data to third parties in an efficient way. By intelligently linking information on the vehicle, tour and order, more than just position and temperature data can be selected, processed and transmitted to third-party systems at the touch of a button in future. The TrailerConnect Data Management Center stands for connectivity and transparency. Everyone involved along the supply chain benefits from this.”

The integrated solution provides fleet operators with valuable insights into trailer performance, including location tracking, maintenance alerts and payload monitoring, said the tyre maker.

Bridgestone has joined hands with Astrobotic Technology to develop lunar rover tyres.

Bridgestone will leverage its 90 years of expertise in developing tyres for Astrobotic’s 24U CubeRover. These tyres will be designed to withstand the harsh lunar environment, including extreme temperatures and rugged terrain.

Bridgestone’s tyres will play a crucial role in enabling the rover to navigate the challenging lunar terrain.

The collaboration highlights the Japanese tyre maker’s commitment to expanding its reach into new and innovative areas of mobility. By partnering with Astrobotic, a leading space exploration company, Bridgestone aims to contribute to the advancement of lunar exploration and space technology.

The 24U CubeRover is a compact lunar rover designed to provide mobility, power and communication support for scientific instruments and payloads on the lunar surface.

As per Bridgestone, this partnership marks a significant milestone for the company as it expands its horizons beyond Earth and into the cosmos.