Innovation is the key to long-term success for any industrial business, and for the countries where they operate. In this article, Mike Norman, CCO at VMI Holland, explains why protecting IP is a key priority. VMI Group, based in the Netherlands, with operations around the world, is an international leader for tyre building machines.

Long live innovation!

VMI is 75 years old, and no manufacturer stays successful for so many years without a serious commitment to innovation. In the past 20 years, VMI has rewritten the book on automated tyre building. We have done that by creating manufacturing platforms capable of constant evolution, and then adding new innovations and improvements, year by year.

VMI has built a lot of trust in the market as a result of this strategy. Our customers know we invest more than any other comparable business in original R&D, and we make sure that every new idea leads to practical benefit for them.

Our business is built upon our Intellectual Property: our IP. It is what enables us to help customers face their own challenges. We are proud of the innovations we create - and we will protect our IP and our customers’ interests, anywhere, anytime.

Innovation and collaboration

In our experience, innovators like working together. It is exciting and it is a creative experience. You help each other. You get to move, develop and grow faster. You listen to each other, learn from each other and make progress faster as a result.

In the world of tyre development, we know exactly what we bring to the market, and we also know the areas that belong exclusively to our customers. Our products and solutions help make manufacturing processes more efficient, precise, controlled, more easily managed and fully auditable. That is our area, and that is where our IP is focused.

Our customers define the materials, the compounds, their operational characteristics, the different tire constructions and do so by knowing how all of this connects to the expectations and requirements of the automotive industry. That is their territory and we recognise that.

Put their IP and ours together, however, and something exciting happens. The individual tyre manufacturers remain as different and distinctive as ever, but the tyre build process becomes faster, more flexible and efficient, the number of variants available grows and quality standards rise.  

In other words, our ability to innovate helps tyre manufacturers become the best they can be, and also helps them unlock maximum benefit from their own innovations. That is why tyre companies with strong IP of their own are drawn to VMI, because they know we add value to their business, while always maintaining confidentiality.

Why protecting IP matters

Innovation is the fuel that drives business success, and the fastest way to undermine a successful business is to steal and copy its IP. That discourages further investment, while taking away the profits needed for the future.

It also slows down progress for us all. If you cannot defend your own creativity and original thinking, then fewer innovations take place and fewer good ideas are available for customers to use. In the tyre industry, this means that good companies, which want to use the best equipment to achieve the highest quality results for themselves, will lose out.

What is the point in buying the most advanced technology if your less honest, less scrupulous competitor can buy a cheap copy and undercut you on price? And what if you are tempted to buy a cheap copy of the market-leading machine, yourself, just to cut costs? And then find it is not as good as its makers told you? After all, copyists sometimes do not understand what they are copying, which adds serious risk when you buy that kind of machine. It also means that its makers simply cannot give you the service support you need- because they do not know how!

Worse, what happens when the machines bought from a copyist turn out to have stolen IP in their design? And the courts order them to be seized without compensation?

But maybe the most important argument of all for defending other people’s IP is simple self-interest. What would any of us do if our own ideas and innovations are stolen, copied and used against us? We are all part of the same marketplace. We cannot defend our own IP and yet be careless about other people’s. We need to protect innovation and IP completely, end-to-end across the entire industry and in all countries. That is the only way to protect ourselves, as well.

Innovation within the Indian marketplace

So why does a discussion of IP matter to India, in particular? We think Indian manufacturing is at an important stage of development. Despite the problems caused by Covid-19, we see every sign that India will be going through a period of rapid manufacturing growth in the next decade. We expect to see Indian companies, in automotive and related industries, taking a higher proportion of the domestic market and building share overseas, as well.

We have seen this happen in other sectors, after all: in IT, service markets, telecom and pharmaceuticals. Now Indian companies are stepping-up to the challenge in automotive and other sectors, too. Foreign companies operating in the Indian market need to be clear about the contribution they can make. At VMI, we understand what is needed. We will bring the best IP in the world for tyre building, and will work with ambitious, innovative Indian companies to help them develop a global presence. To make that happen, we need to know that the law protects ours- and everyone else’s- IP.

We spoke to Chetan Chadha, a leading IP attorney in Gurgaon, and his view was clear. “The Indian Courts,” he tells us, “have a strong track record of enforcing Intellectual Property Rights, acting to protect patent holders against infringements both by foreign and local Indian offenders.” He cites the example of a series of patent infringement litigations in the telecommunications sector in 2013 and 2014.

“These were a series of high-profile Standard Essential Patent (SEP) litigations,” he recalls, “in which several companies, including companies of Indian and Chinese origin, were sued for infringement of 8 patents, and interim injunction was granted in favour of the Patentee, irrespective of the origin of the allegedly infringing companies. Eventually, damages and injunctions were granted against infringing companies alike, without any bias.”

This legal example set a clear precedent that India has utmost respect for Intellectual Property Rights and will strictly enforce patents in order to protect the integrity of the market and maintain confidence.

VMI has been filing patents in India since 2005 and we expect our presence to deepen and grow in the near future. India’s proud record of defending IP is one of the main reasons why we, along with so many other European companies, are eager to work and trade here.

In this, our 75^th anniversary year, let’s celebrate the potential for a prosperous and profitable future together, working together as innovators in a spirit of mutual respect.

ENDS

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NASA has launched a three-phase competition offering USD 155,000 in prizes to develop next-generation wheels for lunar rovers, as the US space agency prepares for sustained exploration missions to the Moon’s surface.

The “Rock and Roll with NASA Challenge” seeks lightweight, durable wheel designs capable of traversing the Moon’s harsh terrain of razor-sharp regolith whilst maintaining performance in extreme temperature variations and carrying substantial cargo loads at higher speeds.

The competition addresses critical mobility challenges facing future lunar missions, where traditional rover wheels have struggled with the Moon’s abrasive surface materials and temperature extremes that can plummet to minus 173 degrees Celsius during lunar nights.

“The next era of lunar exploration demands a new kind of wheel – one that can sprint across razor-sharp regolith, shrug off extremely cold nights, and keep a rover rolling day after lunar day,” NASA stated in announcing the challenge.

The programme unfolds across three distinct phases. Phase 1, which opened on 28 August and runs until 4 November 2025, will reward the best conceptual designs and analyses. Phase 2, scheduled for January through April 2026, will fund prototype development. The final phase in May-June 2026 will test leading designs through live obstacle courses simulating lunar conditions.

For the concluding phase, NASA will deploy MicroChariot, a 45-kilogram test rover, to evaluate top-performing wheel designs at the Johnson Space Centre Rockyard facility in Houston, Texas. The testing ground will simulate the challenging lunar terrain that future missions must navigate.

The competition remains open to diverse participants, from university student teams and independent inventors to established aerospace companies, reflecting NASA’s broader strategy of engaging private sector innovation for space exploration technologies.

NASA mobility engineers will provide ongoing feedback throughout the competition phases, offering participants insights from the agency’s extensive experience in planetary rover operations, including successful missions to Mars.

The challenge comes as NASA intensifies preparations for the Artemis programme, which aims to establish a sustained human presence on the Moon and serve as a stepping stone for eventual Mars exploration missions.

Current lunar rover designs have faced limitations in speed, cargo capacity, and durability when operating across the Moon’s challenging surface conditions, creating demand for breakthrough mobility solutions that can support extended surface operations.

The competition timeline positions Phase 2 prototype funding to commence in January 2026, allowing successful Phase 1 participants several months to refine their concepts before advancing to hardware development.

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VMI will display its automated Strainer Plate Cleaning Station, a significant innovation designed to address a longstanding challenge within the rubber manufacturing industry, at the upcoming Global Polymer Summit in Cleveland. This comes at a critical time of rapid economic expansion in the United States, largely fuelled by construction and industrial renewal, which is driving increased demand for high-quality, efficiently produced rubber components.

These components are essential across a vast spectrum of applications, from microscopic seals and industrial machinery to pipelines and specialised products for extreme environments. To keep pace, US manufacturers are actively seeking advanced equipment that combines superior quality, shorter lead times and robust stateside support. For over two decades, VMI has met these exact needs from its Ohio operations, offering German-engineered solutions supported by responsive local service.

The new Strainer Plate Cleaning Station exemplifies VMI's pioneering ‘Hands-off, Eyes-off’ automation philosophy, previously applied to its industry-standard tyre building machines. This system utilises advanced robotics to completely transform what has traditionally been one of the most labour-intensive, unpleasant and hazardous jobs in a rubber factory. The automated Strainer Plate Cleaning Station will be demonstrated in operation at VMI’s booth, number 1430, during the Global Polymer Summit from 8th to 11th September.

The benefits of this automation are substantial. Companies can reallocate skilled workers to more value-added production roles, thereby boosting overall productivity and driving down unit costs. This enhanced efficiency allows businesses to become more competitive and responsive to dynamic market demands. The system integrates seamlessly with VMI’s extrusion and gear pump systems, which are backed by proprietary management software that enables the flexible production of both standard and highly specialised components on a single platform.

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The Qingdao Municipal Government Information Office recently hosted a media briefing on ‘Shandong's Top Brands on the Industrial Chain – Intelligent Equipment Industrial Chain’ at the MESNAC Jiaozhou Equipment Industrial Park. Senior leaders from MESNAC and three other prominent firms were in attendance to present their advancements and field questions from journalists.

A central focus was on MESNAC's proprietary ROC R&D platform, a unique modular system engineered specifically for the rubber equipment sector. This platform is fundamentally structured around client requirements, integrating comprehensive product design, technological development and rigorous testing protocols. This architecture facilitates a configurable development process, allowing for both large-scale customisation and remarkably agile product delivery. The company's operational philosophy was explained as a dedicated team model, where a single unit focuses its expertise on one product for its entire lifecycle. This meticulous approach has generated significant industry innovations in recent years, including fully automatic material weighing systems, unmanned tire building machinery and intelligent tyre curing press workshops capable of operating as fully unmanned ‘lights-out’ facilities.

The event included a practical demonstration of this technology in action. Attendees witnessed the NPS Semi-steel One-stage Building Machine, which achieves a single-tyre production cycle of just 35 seconds through complete automation. This system boasts world-class efficiency, requiring only one person to supervise multiple machines simultaneously. It embodies a new generation of intelligent manufacturing by seamlessly integrating cutting-edge technologies such as precision machine vision, industrial robotics, sophisticated industrial IoT software and autonomous learning capabilities.

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NEXEN TIRE has inaugurated a cutting-edge High Dynamic Driving Simulator at its Magok-based NEXEN UniverCity R&D centre in Seoul. A first-of-its-kind installation within the South Korean tyre industry, this advanced system represents a pivotal step in modernising tyre development by leveraging virtual reality and artificial intelligence.

The simulator functions by creating a highly realistic virtual driving environment. Engineers can input specific vehicle data and parameters to conduct precise testing of performance metrics such as acceleration, braking and handling across a diverse range of simulated road conditions, all within a controlled laboratory setting.

This technological advancement is expected to significantly streamline NEXEN TIRE’s research and development operations. It will reduce the need for physical prototypes and extensive real-world vehicle tests, which in turn accelerates development cycles and lowers associated costs. A major strategic benefit is the enhanced ability to meet the exacting performance standards required by global automakers for original equipment tyres, especially for new and high-performance vehicle models.

The shift towards virtual testing also supports the company's sustainability objectives by diminishing the fossil fuel consumption typically involved in traditional road testing, thereby supporting its broader environmental, social and governance (ESG) commitments. This move aligns with a larger industry trend where automakers are rapidly adopting virtual processes to improve efficiency.

Looking forward, NEXEN TIRE plans to build upon this simulator to establish a comprehensive Full Virtual Development Process. This long-term strategy aims to integrate advanced simulation with finite element method analysis and AI, ultimately working towards a future where physical testing is largely replaced by virtual validation.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Ahead of the industry trend towards virtual development of vehicles and tyres, the establishment of our High Dynamic Driving Simulator is a strategic investment to lead the future mobility sector. By combining VR and AI technologies, we will enhance both the efficiency and precision of our R&D while contributing to ESG management, thereby strengthening our global competitiveness.”

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