Innovation is the key to long-term success for any industrial business, and for the countries where they operate. In this article, Mike Norman, CCO at VMI Holland, explains why protecting IP is a key priority. VMI Group, based in the Netherlands, with operations around the world, is an international leader for tyre building machines.

Long live innovation!

VMI is 75 years old, and no manufacturer stays successful for so many years without a serious commitment to innovation. In the past 20 years, VMI has rewritten the book on automated tyre building. We have done that by creating manufacturing platforms capable of constant evolution, and then adding new innovations and improvements, year by year.

VMI has built a lot of trust in the market as a result of this strategy. Our customers know we invest more than any other comparable business in original R&D, and we make sure that every new idea leads to practical benefit for them.

Our business is built upon our Intellectual Property: our IP. It is what enables us to help customers face their own challenges. We are proud of the innovations we create - and we will protect our IP and our customers’ interests, anywhere, anytime.

Innovation and collaboration

In our experience, innovators like working together. It is exciting and it is a creative experience. You help each other. You get to move, develop and grow faster. You listen to each other, learn from each other and make progress faster as a result.

In the world of tyre development, we know exactly what we bring to the market, and we also know the areas that belong exclusively to our customers. Our products and solutions help make manufacturing processes more efficient, precise, controlled, more easily managed and fully auditable. That is our area, and that is where our IP is focused.

Our customers define the materials, the compounds, their operational characteristics, the different tire constructions and do so by knowing how all of this connects to the expectations and requirements of the automotive industry. That is their territory and we recognise that.

Put their IP and ours together, however, and something exciting happens. The individual tyre manufacturers remain as different and distinctive as ever, but the tyre build process becomes faster, more flexible and efficient, the number of variants available grows and quality standards rise.  

In other words, our ability to innovate helps tyre manufacturers become the best they can be, and also helps them unlock maximum benefit from their own innovations. That is why tyre companies with strong IP of their own are drawn to VMI, because they know we add value to their business, while always maintaining confidentiality.

Why protecting IP matters

Innovation is the fuel that drives business success, and the fastest way to undermine a successful business is to steal and copy its IP. That discourages further investment, while taking away the profits needed for the future.

It also slows down progress for us all. If you cannot defend your own creativity and original thinking, then fewer innovations take place and fewer good ideas are available for customers to use. In the tyre industry, this means that good companies, which want to use the best equipment to achieve the highest quality results for themselves, will lose out.

What is the point in buying the most advanced technology if your less honest, less scrupulous competitor can buy a cheap copy and undercut you on price? And what if you are tempted to buy a cheap copy of the market-leading machine, yourself, just to cut costs? And then find it is not as good as its makers told you? After all, copyists sometimes do not understand what they are copying, which adds serious risk when you buy that kind of machine. It also means that its makers simply cannot give you the service support you need- because they do not know how!

Worse, what happens when the machines bought from a copyist turn out to have stolen IP in their design? And the courts order them to be seized without compensation?

But maybe the most important argument of all for defending other people’s IP is simple self-interest. What would any of us do if our own ideas and innovations are stolen, copied and used against us? We are all part of the same marketplace. We cannot defend our own IP and yet be careless about other people’s. We need to protect innovation and IP completely, end-to-end across the entire industry and in all countries. That is the only way to protect ourselves, as well.

Innovation within the Indian marketplace

So why does a discussion of IP matter to India, in particular? We think Indian manufacturing is at an important stage of development. Despite the problems caused by Covid-19, we see every sign that India will be going through a period of rapid manufacturing growth in the next decade. We expect to see Indian companies, in automotive and related industries, taking a higher proportion of the domestic market and building share overseas, as well.

We have seen this happen in other sectors, after all: in IT, service markets, telecom and pharmaceuticals. Now Indian companies are stepping-up to the challenge in automotive and other sectors, too. Foreign companies operating in the Indian market need to be clear about the contribution they can make. At VMI, we understand what is needed. We will bring the best IP in the world for tyre building, and will work with ambitious, innovative Indian companies to help them develop a global presence. To make that happen, we need to know that the law protects ours- and everyone else’s- IP.

We spoke to Chetan Chadha, a leading IP attorney in Gurgaon, and his view was clear. “The Indian Courts,” he tells us, “have a strong track record of enforcing Intellectual Property Rights, acting to protect patent holders against infringements both by foreign and local Indian offenders.” He cites the example of a series of patent infringement litigations in the telecommunications sector in 2013 and 2014.

“These were a series of high-profile Standard Essential Patent (SEP) litigations,” he recalls, “in which several companies, including companies of Indian and Chinese origin, were sued for infringement of 8 patents, and interim injunction was granted in favour of the Patentee, irrespective of the origin of the allegedly infringing companies. Eventually, damages and injunctions were granted against infringing companies alike, without any bias.”

This legal example set a clear precedent that India has utmost respect for Intellectual Property Rights and will strictly enforce patents in order to protect the integrity of the market and maintain confidence.

VMI has been filing patents in India since 2005 and we expect our presence to deepen and grow in the near future. India’s proud record of defending IP is one of the main reasons why we, along with so many other European companies, are eager to work and trade here.

In this, our 75^th anniversary year, let’s celebrate the potential for a prosperous and profitable future together, working together as innovators in a spirit of mutual respect.

ENDS

Hankook Tire revealed the Design Innovation 2020 project, which defines a vision for the future driving and innovation in mobility.

Launched in 2012, the Design Innovation is Hankook’s R&D project held every two years, in collaboration with one of the world’s leading design universities.

Under the theme ‘Urban Reshaping’, professors and students from the Department of Industrial Design at the University of Cincinnati in the U.S. focused on the transformation of cities geared by reconfiguring mobility as part of living spaces rather than stand-alone purpose in the future with augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI).

Throughout the project, modular platform of mobility concept named ‘Hankook Platform System (HPS)-Cell’ was proposed with tyre representing the root of mobility. It is applied with ‘Hankook Electric Mobility Technology (H.E.M.)’ which represents Hankook’s passion for future technological breakthroughs. Then a scenario was created which distinguishes mobility as a moving platform and its function as a pod (space), clearly elaborating that tire indeed sits at the center of the mobility.

The tyre of HPS-Cell embodied an airless tyres’ double-layered unit-cell structure to acquire complex rigidity. It is a concept tyre that uses sensor technology to not only identify tire treads and road conditions in real time, but also to respond to wear-out risks and change tread patterns according to the road condition utilizing variable wheels and optimized infrastructure.

The scenario was brought into reality in a concept film and a mock-up. The productions suggest that in 2040 urban population will be able to use this mobility platform combined with pods of various forms to each meet a specific purpose. The modular platform can also be combined with commercial pods such as urban farming to maximize the scalability and efficiency of movement within smart cities of future generation.

The unveiled productions will be exhibited at various global channels and will represent Hankook’s capabilities in design innovation globally.

Jimmy Kwon, Vice President of Hankook Tire Brand Lab said, “Hankook Tire is incorporating new ideas with our cutting-edge technology to explore design concepts for the next generation, as Hankook believes creativity is the first step towards bringing the imagination into the reality. We are more than excited to present this year’s works as they speak for the essence of the future mobility that Hankook envisions.”

TATNEFT has announced the development of a new line of ATV tyres called the KAMA Quadro ATM. The first model has been made in 25x8-12 standard size at its Nizhnekamskshina factory in Russia.

The ATV tyre, which is developed by Kama Scientific and Technical Center, has been specially designed for off-road driving, providing excellent cross-country ability in mud and snow. The tyre’s special rubber composition ensures high reliability and traction performance.

The first batch of tyres will go for pilot testing to TATNEFT subdivisions that operate off-road special vehicles.

The KAMA Quadro ATM range is currently being developed in nine tyre sizes covering 12 to 14 inches diameter, with nine more sizes coming up over the next year. The factory will begin production of 25x10 tyres for the rear axle in addition to the already manufactured  25x8 tyres intended for the front axle.

The KAMA Quadro ATM will meet the needs of the TATNEFT Group’s all-terrain vehicles used in oil fields and will also be used to equip Russian ATV manufacturers and the secondary market. (TT)

Kumho tyres have outperformed 52 rival manufacturers to ace the Auto Bild magazine’s summer tyre test with its ECSTA HS51 high-performance pattern tyre.

The annual test is among the most comprehensive of its type, the results of which are regarded as highly significant by both the European tyre trade and its consumers.

Conducted on both wet and dry surfaces, it left Kumho in a fighting third place overall. However, while the further qualifications caused the two leaders to slide down the order, 33 of the 53 entries were eliminated by the initial braking test. Kumho’s highly competitive and consistent scores in almost every discipline ultimately left it as the sole test winner.

 Awarding the ECSTA HS51 their coveted ‘Exemplary’ badge, the Auto Bild testers commended it for its precise steering response, secure wet grip, well-balanced handling, short braking distance, low wear rate and affordable price.

Unlike some tyre tests, where the products are supplied by the manufacturers, those for the Auto Bild ones are covertly purchased by the magazine from regular retail outlets. The chosen size was 205/55R16, the direct fitment for the bulk of Volkswagen Golfs and Audi A3s etc., and therefore arguably the one most common within the European car market.

UK purchasers currently have the choice of 35 sizes of ECSTA HS51 for wheels of 15 to 18 inches in diameter. The qualification round of the test was carried out at ATP (Automotive Testing Papenburg) in Germany and the other tests were performed at the IDIADA facility in Spain. 

Thus, our newly developed "Tire Leap AI Analysis" utilises advanced AI-based analysis technology to analyse (for example) electron microscope imagery of tyre rubber compounds in order to achieve high-precision analysis that far exceeds human capabilities, thereby making it possible to derive accurate estimates of rubber properties from structural data found in this imagery.

Specifically, it is a technology that estimates rubber properties precise from combining data on the individual raw materials contained in a rubber compound with data on its internal structure. In the future, we will continue to develop this technology and develop technology to estimate the future rubber properties from electron microscope imagery of unused rubber.

■ Technology to Precisely Estimate Rubber Properties Based on Structures & Materials

Tire Leap AI Analysis utilises an AI-based image analysis system to analyse the internal structures of rubber in images captured by an electron microscope in order to infer information about the properties of the rubber based on its structural data (i.e. the results of image analysis). By combining this structural data with data about the materials that make up rubber compounds, this technology is then able to derive information about the physical properties of rubber with a high degree of precision.

■ Technology to Detect Changes in the Internal Structures of Rubber After Use & Estimate Resulting Changes in Rubber Properties

By comparing images of a tyre that has never been used (i.e. that is brand new) with images of a tyre that has been used (i.e. after wear over time), this AI-based image analysis system can determine where changes have occurred in the internal structures of the tyre’s rubber and then estimate the physical properties of the rubber in the areas that have undergone these changes. The practical application of this technology will facilitate the design of new rubber compounds that are less prone to performance degradation due to wear and tear, thus contributing to the development and advancement of Performance Sustaining Technology.

Dr. Miki Haseyama, Hokkaido University: We have developed a new AI technology that is able to estimate the extent of changes in the structures based on analysis of images of the internal structures of rubber. As compiling data for this kind of machine learning would otherwise be extremely time-consuming, one of the main merits of this new technology is the fact that this AI does not require prior field data from structural changes in rubber for machine learning. Rather, this AI uses deep learning to learn about the properties of new rubber (i.e. prior to undergoing structural changes) and then estimates the extent of changes in the structure by analysing how data from old rubber (i.e. after undergoing structural changes) compares to the data that it has previously learned about new data. This approach to machine learning allows the AI to automatically detect various types of changes in the structures of rubber.

Kiyoshige Muraoka, Senior Executive Officer, Sumitomo Rubber Industries: We have been working jointly with Hokkaido University to further advance the development of AI technology that can understand how the internal structures of tyre rubber change through use. We have already put this new technology to use in the development of our latest “ENASAVE NEXT III” fuel-efficient tyres, which not only achieve the highest possible “AAA-a” rating for fuel efficiency and wet grip performance (under Japan’s tyre labelling system), but also reduce changes in tyre performance that occur over time as a result of use by half. Moving forward, we will continue to advance our Tire Leap AI Analysis technology to find and analyse slight variations in the internal structures of rubber that human senses and knowhow have been unable to detect so that we can then use the resulting knowledge to develop new technologies that further enhance tyre performance and ensure that this high performance lasts longer. In this way, we will accelerate research and development toward producing high-performance tyres that provide greater safety and peace of mind with the aim of contributing to the realisation of a sustainable mobility society for future generations.

References:

Ren Togo, Naoki Saito, Takahiro Ogawa, Miki Haseyama, “Estimating regions of deterioration in electron microscope images of rubber materials via a transfer learning-based anomaly detection model,” IEEE Access, vol. 7, pp. 162395-162404, 2019.